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CallRail Reviews & Product Details

Pricing

Pricing provided by CallRail.

Call Tracking

Starting at $50.00
Per Month

CallRail Media

CallRail Demo - Call Recording, Transcription, & Keywords
You can view individual recordings of your inbound phone calls alongside their transcriptions. Plus, you can receive AI-surfaced keyword highlights from the conversation.
CallRail Demo - Call Log
See your call volume and individual call information in our Call Log.
CallRail Demo - Lead Attribution Report
Easily view which leads are attributed to each channel that drove them to convert.
CallRail Demo - Leads Report
See lead volume and details, including customer journey milestones, with our Leads Report.
CallRail Demo - Call Summaries Timeline
Quickly view AI-powered call summaries within a specified date range to understand how your business' phone conversations were handled daily, weekly, or monthly.
CallRail Demo - Call Summary & Call Sentiment Analysis
With AI-powered call sentiment analysis, you can examine your business' phone conversations to determine whether the interaction was positive, neutral, or negative. You will also receive a summarized version of the phone conversation.
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CallRail Reviews (1,620)

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Reviews

CallRail Reviews (1,620)

View 3 Video Reviews
4.5
1,620 reviews

Pros & Cons

Generated from real user reviews
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Dilshad A.
DA
Software Engineer
Small-Business (50 or fewer emp.)
"Helps me see which marketing channel actually driving results"
What do you like best about CallRail?

It helps me drill down and track where our calls are coming from. The insights are powerful, clear, and incredibly helpful to see which campaigns are actually driving conversations. Gives me a much clearer picture of what’s working without a lot of guesswork. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

Honestly, can't think of anything I dislike. Some of the more advanced settings take a little time to understand, but once you get used to it, everything flows pretty smoothly. Overall, it’s been a reliable tool for what I need. Review collected by and hosted on G2.com.

Zac T.
ZT
Paid Search Enthusiast
Small-Business (50 or fewer emp.)
"CallRail: Unmatched ROI Tracking and Exceptional Results"
What do you like best about CallRail?

The personal attention I receive from our representative, along with a plan specifically tailored to our needs, has made a significant difference. Choosing CallRail has truly been one of the best decisions for our business. The platform’s ability to track which channels deliver the highest ROI for our clients is unmatched. They consistently release new and improved products, continually enhancing their offerings. We've even established a new policy: if a client is unwilling to use CallRail, they're not a good fit for us. Every one of our clients now uses CallRail, and we have never had a complaint—only excellent results. CallRail has certainly earned our loyalty as customers for life. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

The only downside would be not having chosen to partner with CallRail sooner. Review collected by and hosted on G2.com.

Scott P.
SP
Owner
Small-Business (50 or fewer emp.)
"Absolutely necessary if you're doing any paid marketing"
What do you like best about CallRail?

As a home services business having a complete record of customer communications is critical. Callrail makes it easy to listen to or review past communications on the computer. It's got the ability to score calls as "Qualified" or "Unqualified" with surprising accuracy which helps when trying to track conversion rates from different sources. More than anything... I love how CallRail stays on the cutting edge of tech. They're constantly trying new features, adding some, updating the app. And functionality is seamless.

Call tracking is an absolute must when running paid ads for a business and CallRail is the best of the several I've tried. Dynamic number swapping for a website is easy to implement and integrate.

I use it every day all day.

Their customer support has been great... but the product is so good that frankly I don't need much support! Review collected by and hosted on G2.com.

What do you dislike about CallRail?

Sometimes the app is slow to update when I open it up. It's a very nit-picky complaint but sometimes will have to quit the app and reopen it or manually refresh. Review collected by and hosted on G2.com.

Jami L.
JL
Senior Paid Social Manager
Mid-Market (51-1000 emp.)
"Accurate Lead Attribution That Drives Results"
What do you like best about CallRail?

The ability to attribute online leads and calls to the correct media channels and business units. This allows for us to have clear Cost Per Lead/Call and attribute revenue correctly that is tracked from leads/calls going through Call Rail. Set up is quite easy; the walk-through is clear and isn't difficult to follow. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

The reporting can be a bit daunting and slow depending on the amount of data being pulled. Review collected by and hosted on G2.com.

CM
Integrated Marketing Product Specialist
Mid-Market (51-1000 emp.)
"Intuitive Interface & Powerful Features, with Tricky Setup & Lots of Troubleshooting"
What do you like best about CallRail?

Navigating the website and interface is really easy to do. You're never more than 1-2 clicks from where you need to be, all numbers and forms and integrations and spots are also usually clickable so you dob't need to filter through a bunch of pages before getting to where you need to go. I also love that there's so many mini-explainers of what certain things are with the little question marks. Integrations are color coded green with "Active" and it easily shows what's working or what isn't and why, and logging of the calls is done so easily. The sheer breadth of capability one has with utilizing callrail for any call tracking services is IMMENSE. We used it daily on all of our search engine clients. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

Implementation is not the easiest, we constantly ran into issues with DNI code installation, number swapping, or disapproved ads due to numbers not match, and there's a learning curve to all the terminology and where everything is at that seems daunting. Luckily Callrail has it set up so brilliantly it's not difficult to find answers most of the time. Many times, it can just be operator error. Review collected by and hosted on G2.com.

Rebecca W.
RW
Attorney/Owner
Small-Business (50 or fewer emp.)
"Insightful Lead Tracking, Excellent Support—Interface Could Be More User-Friendly"
What do you like best about CallRail?

CallRail helps me understand where my incoming traffic and leads are coming from so I know where my marketing efforts are really paying off. Implementation and onboarding were smooth and easy, and CallRail integrates with my existing practice management software. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

The interface isn't as intuitive as it could be, and probably isn't suited to someone is a beginner tech user. However, their customer service is outstanding, and my rep is always happy to help me make changes or updates as necessary. Review collected by and hosted on G2.com.

Jamie I.
JI
Director
Small-Business (50 or fewer emp.)
"A Comprehensive Tool for Call Tracking and Marketing Analytics"
What do you like best about CallRail?

I’ve recently started using the AI-powered features, and they’ve made it much easier to qualify leads and get insights without manually digging through reports. The dashboards feel more intuitive now, and the integration with Google Ads and GA4 has streamlined campaign tracking. I also like how call transcripts are more accurate than before, saving time when reviewing conversations. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

I’d still like to see more flexible pricing options for smaller businesses or seasonal users. While the platform is powerful, sometimes the learning curve with new features is steep and could use better step-by-step guides inside the app. Adding more native integrations (without relying on Zapier) would also be helpful. Review collected by and hosted on G2.com.

"Effortless Tracking and Unmatched Support"
What do you like best about CallRail?

I really like how easy CallRail is to use; that's a big plus for me. The support is also great. The support team is always helpful and can always answer your questions. They're available by phone, and they're super friendly. They provide the best support of any support team I've ever worked with, and I work with a lot of software companies. Among all the software companies I've worked with, CallRail stands out as a 10 out of 10. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

Text messaging. And transferring phone calls from one account to another can be a hassle. You need to talk to support to do that. But like I said, support is so good that it's still great. Review collected by and hosted on G2.com.

Monica S.
MS
Paralegal
Small-Business (50 or fewer emp.)
"Effortless Tracking and Analytics with Intuitive Platform"
What do you like best about CallRail?

I really value how easy the platform is to use, implementation was straight forward and support is very responsive when needed. The tracking and attribution features are excellent, and I like that you can gradually add more tracking numbers as your needs grow. The analytics are straightforward to understand, and I find the weekly snapshots to be especially convenient. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

If you aren't cautious, your pricing can quickly increase. Review collected by and hosted on G2.com.

"Effortless Setup with Powerful Call Tracking"
What do you like best about CallRail?

I like that CallRail is easy to install on any website, and the dynamic phone insertion shows different phone numbers automatically based on how the visitors were referred. CallRail's reporting helps us measure the quantity and quality of phone call inquiries driven by our different marketing tactics. It's awesome that installation with a tag management tool or CMS like WordPress takes just a few minutes. I appreciate that CallRail can instantly check if it has been installed correctly without waiting for calls. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

We'd like more help from CallRail and phone service providers in recognizing and automatically blocking robocalls. We can do this with CallRail now based on a manual process for each phone number. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by CallRail.

Call Tracking

Starting at $50.00
Per Month

Call Tracking + Intelligence

$100.00
Per Month

Call Tracking + Form Tracking

$100.00
Per Month

Call Tracking Complete

$150.00
Per Month

G2 Deals

Exclusive savings on CallRail through G2 Deals

Save 20% on G2's #1 Call Tracking Provider

How to claim this offer

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CallRail Features
Local Phone Numbers
Toll-Free Numbers
Port Existing Numbers
Visitor & Keyword Tracking
Dynamic Number Insertion
Multi-Channel Call Attribution
IVR
Call Scheduling
Geo-Routing
Call Data
Call Recording
Advanced Reporting
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CallRail