# Best Survey Software *By [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)* Survey software allows users to create online surveys, quizzes, polls, and other web forms. These are then distributed to an organization's targeted audience to conduct market research or solicit feedback and opinions. For businesses, survey software products provide insight into participants' opinions of events, projects, customer service, or other aspects of their business. Surveys are most often delivered via email blasts or as pop-ups on a company's site. The [best survey tools](https://learn.g2.com/best-survey-tools) can also be leveraged by non-business entities for personal use or in academia to conduct questionnaire-based research. While survey software can have significant overlap with [enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management) and [experience management software](https://www.g2.com/categories/experience-management), the three categories are mutually exclusive. EFM products are more specific to business use cases and provide relevant features like Net Promoter Score (NPS) calculation and integrations with CRM software compared to products in the Survey category. They also provide more built-in analysis tools, triggers, and post-feedback actions compared to survey products. Products in the Experience Management category build on the core functionality of EFM by adding features that allow businesses to execute closed-loop actions based on received feedback. Please note: Based on the stacking nature of these groups of products, the Experience Management, Enterprise Feedback Management, and Survey categories are mutually exclusive to provide clarity to the exact feature sets provided by each type of software solution. To qualify for inclusion in the Survey category, a product must: - Enable the creation and customization of questions - Gather, report on, and archive response data - Be shareable and distributable ## Top Survey Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Google Workspace](https://www.g2.com/products/google-workspace/reviews) | 4.6/5.0 (45,593 reviews) | Real-time team survey and document collaboration | "[Perfect for managing my B.Sc. assignments and lab work](https://www.g2.com/survey_responses/google-workspace-review-12957410)" | | 2 | [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | 4.4/5.0 (23,209 reviews) | Fast survey creation and feedback reporting | "[Fast Idea-to-Live Surveys with Smart Logic Branching](https://www.g2.com/survey_responses/surveymonkey-review-12831740)" | | 3 | [Jotform](https://www.g2.com/products/jotform/reviews) | 4.7/5.0 (4,961 reviews) | Flexible forms with payments and workflows | "[Flexible, Time-Saving Forms That Keep Our Pre-Op Process Organized](https://www.g2.com/survey_responses/jotform-review-12965311)" | | 4 | [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) | 4.4/5.0 (459 reviews) | Microsoft-native simple surveys and quizzes | "[Simple and Efficient Tool for Surveys and Academic Forms](https://www.g2.com/survey_responses/microsoft-forms-review-12839124)" | | 5 | [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) | 4.4/5.0 (992 reviews) | CRM-connected customer feedback surveys | "[Straightforward Survey Creation with Handy Zoho Integrations](https://www.g2.com/survey_responses/zoho-survey-review-12867660)" | | 6 | [Typeform](https://www.g2.com/products/typeform/reviews) | 4.5/5.0 (978 reviews) | Interactive lead and feedback forms | "[Engaging Conversational Forms with Powerful Integrations and Reliable Performance](https://www.g2.com/survey_responses/typeform-review-12944322)" | | 7 | [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) | 4.6/5.0 (5,519 reviews) | Suite-based survey and file workflows | "[All-in-One Office Ecosystem with Reliable Apps and Seamless Collaboration](https://www.g2.com/survey_responses/microsoft-365-review-12834956)" | | 8 | [QuestionPro](https://www.g2.com/products/questionpro/reviews) | 4.5/5.0 (1,132 reviews) | Advanced research surveys with branching | "[Friendly and easy-to-use interface](https://www.g2.com/survey_responses/questionpro-review-12915607)" | | 9 | [Constant Contact](https://www.g2.com/products/constant-contact/reviews) | 4.1/5.0 (7,213 reviews) | Email campaigns with embedded feedback collection | "[Reliable Email Marketing and Audience Management in One Platform](https://www.g2.com/survey_responses/constant-contact-review-12867593)" | | 10 | [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | 4.4/5.0 (2,913 reviews) | Research-grade experience feedback analysis | "[Very useful for Wellness Surveys, Feedback Collection and Research Work](https://www.g2.com/survey_responses/qualtrics-market-research-review-12806991)" | ## How Many Survey Software Products Does G2 Track? **Total Products under this Category:** 545 ### Category Stats (Jun 2026) - **Average Rating**: 4.41/5 The average rating of products in this category, based on all submitted ratings - **New Reviews This Quarter**: 1,101 - **Buyer Segments**: Small-Business 51% │ Mid-Market 38% │ Enterprise 11% Represents the distribution of reviewers across all products in this category. - **Top Trending Product**: 2ask (+0.17) - Among all products in this category, 2ask recorded the largest rating increase compared to last month *Last updated: June 01, 2026* ## How Does G2 Rank Survey Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 150,900+ Authentic Reviews - 545+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Survey Software Is Best for Your Use Case? - **Leader:** [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - **Highest Performer:** [Leapsome](https://www.g2.com/products/leapsome/reviews) - **Easiest to Use:** [Matter](https://www.g2.com/products/matter-app/reviews) - **Top Trending:** [Tally](https://www.g2.com/products/tally-forms-tally/reviews) - **Best Free Software:** [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) --- **Sponsored** ### SurveyJS SurveyJS is a suite of pre-built, fully customizable JavaScript UI components for creating, rendering, and exporting online forms and surveys, as well as analyzing collected responses. With SurveyJS, you can build an in-house form management solution that easily integrates into your application - without the heavy development time and costs of starting from scratch. The SurveyJS product family includes: Survey Creator – A powerful, white-label drag-and-drop form builder that generates a JSON schema describing your form’s structure, layout, styling, and behavior. Form Library – A rendering component that parses your form JSON and dynamically generates HTML to display your form and collect responses. PDF Generator – A client-side component for exporting empty or prepopulated forms as editable or read-only PDF files. Dashboard – A visual analytics library that turns collected survey data into interactive, customizable charts and tables. Data control and backend freedom: SurveyJS takes a front-end-only approach to form management. It’s server- and database-agnostic, so you can connect it to any backend or data storage that can send/receive JSON. You decide where and how to store data, how to manage users, and what security and compliance measures to apply. This ensures you maintain full ownership and control over your information, without any involvement or limitations from SurveyJS. Visit SurveyJS website for backend integration examples for PHP, Node.js, ASP.NET Core, and Python. Quick integration: SurveyJS form builder for Angular: Install the survey-creator-angular package via npm and follow our Get Started guide: https://surveyjs.io/survey-creator/documentation/get-started-angular SurveyJS form builder for React: Install the survey-creator-react package via npm and follow our Get Started guide: https://surveyjs.io/survey-creator/documentation/get-started-react SurveyJS form builder for Vue3: Install the survey-creator-vue package via npm and follow our Get Started guide: https://surveyjs.io/survey-creator/documentation/get-started-vue SurveyJS form builder for vanilla JS: Install the survey-creator-js package via npm and follow our Get Started guide: https://surveyjs.io/survey-creator/documentation/get-started-html-css-javascript With SurveyJS, product owners can deliver a feature-rich survey experience under their own brand, and developers can integrate it seamlessly into any JavaScript application, keeping the flexibility and data control of a fully custom in-house build without the overhead. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=28&secure%5Bdisplayable_resource_id%5D=28&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=28&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1185557&secure%5Bresource_id%5D=28&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsurvey&secure%5Btoken%5D=c44c40c6ce1d4fa103b1069cd1b7085a73bf300615587af438beb231cab16974&secure%5Burl%5D=https%3A%2F%2Fsurveyjs.io%2F&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Survey Software Products in 2026? ### 1. [Google Workspace](https://www.g2.com/products/google-workspace/reviews) Google Workspace is a comprehensive productivity and collaboration solution designed to help users streamline their work processes by integrating essential tools such as email, chat, file storage, and video conferencing into a unified platform. This suite of applications is tailored for businesses, educational institutions, and individuals looking to enhance their communication and collaboration efforts, all while leveraging the power of Google’s artificial intelligence. Targeted at a diverse audience, Google Workspace caters to teams of all sizes, from small startups to large enterprises. It is particularly beneficial for remote teams and organizations that prioritize collaboration across different locations. The platform supports various use cases, including project management, team communication, document sharing, and virtual meetings, making it an ideal choice for professionals who need to work together efficiently, regardless of their physical location. One of the key features of Google Workspace is its seamless integration of applications such as Gmail, Google Meet, Google Drive, and Google Docs. This interconnectedness allows users to switch effortlessly between tasks, whether they are sending emails, participating in video calls, or collaborating on documents in real-time. The AI capabilities embedded within the platform enhance user experience by providing smart suggestions, automating repetitive tasks, and improving search functionalities, ultimately saving time and increasing productivity. Additionally, Google Workspace prioritizes security and data protection, offering robust features such as two-factor authentication, advanced phishing protection, and customizable access controls. These measures ensure that sensitive information remains secure while allowing teams to collaborate freely. The platform also supports third-party integrations, enabling users to connect their favorite applications and tools, further enhancing their workflow. In summary, Google Workspace stands out in the productivity software category by providing a holistic approach to collaboration. Its user-friendly interface, combined with powerful AI-driven features and strong security protocols, makes it a valuable tool for anyone looking to improve their work processes and foster effective teamwork. Whether for managing projects, communicating with colleagues, or sharing files, Google Workspace is designed to meet the diverse needs of its users, making it an essential resource in today’s digital workplace. **Average Rating:** 4.6/5.0 **Total Reviews:** 45,593 **How Do G2 Users Rate Google Workspace?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10) - **Permissions:** 9.0/10 (Category avg: 8.6/10) - **Question Types:** 9.0/10 (Category avg: 8.9/10) - **Data Exporting:** 9.0/10 (Category avg: 8.7/10) **Who Is the Company Behind Google Workspace?** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,901,456 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Who Uses This Product?** - **Who Uses This:** Student, Teacher - **Top Industries:** Information Technology and Services, Education Management - **Company Size:** 46% Small-Business, 35% Mid-Market #### What Are Google Workspace's Pros and Cons? **Pros:** - Ease of Use (2239 reviews) - Team Collaboration (1358 reviews) - Integrations (1269 reviews) - Features (1151 reviews) - Intuitive (1069 reviews) **Cons:** - Missing Features (910 reviews) - Limited Features (843 reviews) - Lacking Features (503 reviews) - Lack of Features (351 reviews) - Limited Customization (346 reviews) ### 2. [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-assisted technology, it’s like having a team of expert researchers right at your fingertips. Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at http://surveymonkey.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 23,209 **How Do G2 Users Rate SurveyMonkey?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10) - **Permissions:** 8.4/10 (Category avg: 8.6/10) - **Question Types:** 8.9/10 (Category avg: 8.9/10) - **Data Exporting:** 8.5/10 (Category avg: 8.7/10) **Who Is the Company Behind SurveyMonkey?** - **Seller:** [SurveyMonkey](https://www.g2.com/sellers/surveymonkey) - **Company Website:** https://www.surveymonkey.com/? - **Year Founded:** 1999 - **HQ Location:** San Mateo, CA - **Twitter:** @SurveyMonkey (42,887 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/surveymonkey/ (1,390 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Teacher, Owner - **Top Industries:** Education Management, Hospital & Health Care - **Company Size:** 36% Small-Business, 34% Mid-Market #### What Are SurveyMonkey's Pros and Cons? **Pros:** - Ease of Use (375 reviews) - Ease of Creation (170 reviews) - Intuitive (121 reviews) - Simple (113 reviews) - Helpful (95 reviews) **Cons:** - Expensive (116 reviews) - Limitations (91 reviews) - Survey Issues (78 reviews) - Limited Features (70 reviews) - Limited Customization (61 reviews) ### 3. [Jotform](https://www.g2.com/products/jotform/reviews) Trusted by more than 35 million users worldwide, Jotform is an AI-powered online form builder designed to help individuals and organizations create, customize, and publish forms in minutes, from any device. With an intuitive drag-and-drop interface, Jotform makes it simple for anyone to build professional, mobile-responsive forms without writing a single line of code. As a fully no-code platform, Jotform empowers users to automate workflows, streamline data collection, and digitize processes. Jotform offers one of the largest template libraries in the industry, featuring 10,000+ ready-made form templates tailored to every use case. Popular categories include payment forms, lead generation forms, event registration forms, application forms, surveys, order forms, onboarding forms, consent forms, and feedback forms. Each template is fully customizable, allowing users to adjust layouts, add conditional logic, collect e-signatures, upload files, apply branding, and incorporate advanced field types. This level of flexibility ensures every form is optimized for user experience and aligned with organizational goals. To streamline workflows, Jotform integrates seamlessly with over 200 popular third-party apps, including Google Sheets, Slack, Zoom, HubSpot, Salesforce, PayPal, Stripe, and numerous other business tools. These integrations automate data collection, payment processing, CRM updates, and team notifications. By connecting forms directly to the tools your team already uses, Jotform helps eliminate data silos and supports end-to-end process automation—all within a no-code environment. Security and compliance are at the core of Jotform’s platform. Features such as HIPAA compliance options, 256-bit SSL encryption, CAPTCHA, form access controls, and audit logs help organizations protect sensitive data and meet industry standards. Whether you're collecting healthcare information, financial data, or internal employee records, Jotform provides the reliability and safeguards needed to operate with confidence. With powerful features like automated emails, approval workflows, analytics dashboards, and embeddable widgets, Jotform delivers an all-in-one solution for organizations looking to simplify data collection and improve productivity. From small businesses to enterprises, educational institutions, healthcare providers, and nonprofits, millions of teams rely on Jotform to capture information efficiently and turn submissions into actionable results. **Average Rating:** 4.7/5.0 **Total Reviews:** 4,961 **How Do G2 Users Rate Jotform?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10) - **Permissions:** 8.5/10 (Category avg: 8.6/10) - **Question Types:** 9.3/10 (Category avg: 8.9/10) - **Data Exporting:** 8.8/10 (Category avg: 8.7/10) **Who Is the Company Behind Jotform?** - **Seller:** [Jotform](https://www.g2.com/sellers/jotform) - **Company Website:** https://www.jotform.com/ - **Year Founded:** 2006 - **HQ Location:** San Francisco, California - **Twitter:** @Jotform (39,305 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3541463/ (901 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Non-Profit Organization Management, Education Management - **Company Size:** 70% Small-Business, 21% Mid-Market #### What Are Jotform's Pros and Cons? **Pros:** - Ease of Use (1082 reviews) - Simple (714 reviews) - Ease of Creation (474 reviews) - User-Friendly (463 reviews) - Features (456 reviews) **Cons:** - Expensive (276 reviews) - Missing Features (238 reviews) - Form Issues (230 reviews) - Limited Customization (220 reviews) - Form Design (211 reviews) ### 4. [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) Microsoft Forms is a, cloud-based application that enables users to create custom surveys, quizzes, polls, and questionnaires with ease. Integrated within the Microsoft 365 suite, it allows for seamless data collection and analysis, making it an ideal tool for educational institutions, businesses, and individual users. With its user-friendly interface, Microsoft Forms simplifies the process of gathering feedback, assessing knowledge, and organizing events. Key Features and Functionality: - Survey and Quiz Creation: Design engaging surveys and quizzes with various question types, including multiple-choice, text, rating, and more. - Real-Time Collaboration: Share forms with others to collaborate on content creation and editing in real time. - Response Collection: Distribute forms via email, a direct link, or embed them into web pages to collect responses from participants across different platforms. - Data Analysis: Utilize built-in analytics to evaluate responses, view automatic charts, and export data to Excel for further analysis. - Integration with Microsoft 365: Seamlessly integrate with other Microsoft 365 applications, enhancing productivity and data management. Primary Value and User Solutions: Microsoft Forms addresses the need for efficient and straightforward data collection and analysis. By providing a platform to create and distribute forms quickly, it enables users to gather valuable insights, assess performance, and make informed decisions. Its integration with Microsoft 365 ensures a cohesive experience, allowing users to leverage familiar tools and workflows. Whether for educational assessments, customer feedback, or event planning, Microsoft Forms streamlines the process, saving time and enhancing productivity. **Average Rating:** 4.4/5.0 **Total Reviews:** 459 **How Do G2 Users Rate Microsoft Forms?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10) - **Permissions:** 8.8/10 (Category avg: 8.6/10) - **Question Types:** 8.8/10 (Category avg: 8.9/10) - **Data Exporting:** 8.9/10 (Category avg: 8.7/10) **Who Is the Company Behind Microsoft Forms?** - **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft) - **Year Founded:** 1975 - **HQ Location:** Redmond, Washington - **Twitter:** @microsoft (13,091,954 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/microsoft/ (231,632 employees on LinkedIn®) - **Ownership:** MSFT **Who Uses This Product?** - **Who Uses This:** Software Engineer, Project Manager - **Top Industries:** Information Technology and Services, Education Management - **Company Size:** 43% Mid-Market, 39% Enterprise #### What Are Microsoft Forms's Pros and Cons? **Pros:** - Ease of Use (32 reviews) - Ease of Creation (17 reviews) - Integrations (13 reviews) - Intuitive (13 reviews) - Helpful (12 reviews) **Cons:** - Limited Customization (14 reviews) - Missing Features (12 reviews) - Limited Features (10 reviews) - Poor Design (9 reviews) - Limited Integrations (7 reviews) ### 5. [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) Zoho Survey is online survey and questionnaire creation software.   We give you all the essentials to create surveys, distribute them and analyze their responses.  ● Over 200 expertly made templates across a wide range of topics, ● Themes, fully customizable to suit your brand, ● Skip logic, ● Response collection from nearly every medium and screen size—even offline, ● Survey panels, for when you need responses from specific demographics, ● Collaborative editing and report sharing, ● Integration with Zoho CRM, SalesIQ, Campaigns, Sheet, MailChimp, and Google Sheets, ● SSL certification, ● Survey builder in 7 languages, ● Password, muti-response and spam protection.   Informed decisions are just around the corner. Learn more at https://www.zoho.com/survey/. **Average Rating:** 4.4/5.0 **Total Reviews:** 992 **How Do G2 Users Rate Zoho Survey?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10) - **Permissions:** 8.8/10 (Category avg: 8.6/10) - **Question Types:** 9.1/10 (Category avg: 8.9/10) - **Data Exporting:** 8.8/10 (Category avg: 8.7/10) **Who Is the Company Behind Zoho Survey?** - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho (137,880 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,766 employees on LinkedIn®) - **Phone:** +1 (888) 900-9646 **Who Uses This Product?** - **Who Uses This:** Founder, Engineer - **Top Industries:** Information Technology and Services, Education Management - **Company Size:** 50% Small-Business, 33% Mid-Market #### What Are Zoho Survey's Pros and Cons? **Pros:** - Ease of Use (74 reviews) - Ease of Creation (32 reviews) - Intuitive (29 reviews) - Simple (27 reviews) - Helpful (25 reviews) **Cons:** - Limited Customization (27 reviews) - Survey Issues (16 reviews) - Limited Features (12 reviews) - Limited Data Analysis (10 reviews) - Outdated Design (10 reviews) ### 6. [Typeform](https://www.g2.com/products/typeform/reviews) Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year and integrates with essential tools like Slack, Zapier, and HubSpot. **Average Rating:** 4.5/5.0 **Total Reviews:** 978 **How Do G2 Users Rate Typeform?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10) - **Permissions:** 8.7/10 (Category avg: 8.6/10) - **Question Types:** 9.2/10 (Category avg: 8.9/10) - **Data Exporting:** 8.8/10 (Category avg: 8.7/10) **Who Is the Company Behind Typeform?** - **Seller:** [Typeform](https://www.g2.com/sellers/typeform) - **Company Website:** https://www.typeform.com/ - **Year Founded:** 2012 - **HQ Location:** Barcelona - **Twitter:** @typeform (28,375 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3226972/ (882 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 65% Small-Business, 28% Mid-Market #### What Are Typeform's Pros and Cons? **Pros:** - Ease of Use (138 reviews) - Intuitive (87 reviews) - Simple (64 reviews) - Integrations (53 reviews) - Ease of Creation (51 reviews) **Cons:** - Expensive (47 reviews) - Limited Customization (21 reviews) - Limited Features (21 reviews) - Missing Features (17 reviews) - Integration Issues (14 reviews) ### 7. [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) Launch and grow your business with Microsoft 365. Do more, faster, with intelligent tools to create, send, share, and store professional, branded documents with your customers and team - securely in the cloud. Microsoft 365 is a cloud-based suite of software tools designed to help you do more—with best-in-class communication, design, and data management apps, intelligent cloud services, and advanced security. Access your data from anywhere, collaborate with team members in real time, meet with people virtually, and use thousands of predesigned templates to better communicate with customers and manage your business - all with built-in security technology that safeguards your data and devices from anywhere. Get the latest Office apps, such as Microsoft Teams, Word, Excel, PowerPoint, Outlook, OneDrive, and more. **Average Rating:** 4.6/5.0 **Total Reviews:** 5,519 **How Do G2 Users Rate Microsoft 365?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10) - **Permissions:** 9.0/10 (Category avg: 8.6/10) - **Question Types:** 9.0/10 (Category avg: 8.9/10) - **Data Exporting:** 9.0/10 (Category avg: 8.7/10) **Who Is the Company Behind Microsoft 365?** - **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft) - **Year Founded:** 1975 - **HQ Location:** Redmond, Washington - **Twitter:** @microsoft (13,091,954 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/microsoft/ (231,632 employees on LinkedIn®) - **Ownership:** MSFT **Who Uses This Product?** - **Who Uses This:** Owner, Manager - **Top Industries:** Information Technology and Services, Education Management - **Company Size:** 37% Mid-Market, 35% Small-Business #### What Are Microsoft 365's Pros and Cons? **Pros:** - Ease of Use (297 reviews) - Team Collaboration (228 reviews) - Features (220 reviews) - Integrations (198 reviews) - Seamless Integration (178 reviews) **Cons:** - Expensive (117 reviews) - Missing Features (102 reviews) - Learning Curve (95 reviews) - Limited Features (76 reviews) - Lacking Features (73 reviews) ### 8. [QuestionPro](https://www.g2.com/products/questionpro/reviews) QuestionPro is a comprehensive insights and experience management platform trusted by over 5.3 million users in 100+ countries, from individual researchers to Fortune 100 corporations. Our powerful and easy-to-use software provides an integrated suite of tools for creating, distributing, and analyzing online surveys, polls, tests, and quizzes to perform both quantitative and qualitative analysis. Leverage AI-powered tools like QxBot to build surveys conversationally or choose from over 50 advanced question types and 350+ survey templates. Our platform features robust point-and-click logic, including branching, piping, and randomization, to create sophisticated research flows. Reach respondents anywhere through multi-channel distribution via email, SMS, QR code, social media, and our offline mobile app. Analyze results in real-time dashboards and utilize a suite of analytical tools including crosstabs, AI-powered sentiment analysis, and TURF analysis. QuestionPro offers tailored solutions to fit every research need: Essentials: Perfect for students, individuals, and small teams, the Essentials account offers a powerful free-for-life platform for quick research projects and data collection. It's the most feature-rich free survey account in the industry. Advanced & Teams: Designed for SMBs, consultants, and professionals, the Advanced and Teams licenses unlock more powerful features, branding capabilities, and collaboration tools to transform raw data into the actionable insights that improve business outcomes. Research Suite: For enterprises and professional market researchers, the Research Suite is an industry-leading set of tools designed to solve the most complex research challenges. This suite includes specialized analytics like Conjoint and MaxDiff , an integrated global audience panel , an AI-powered insights repository , and the option to access end-to-end market research services from our expert team. Built for the enterprise, we ensure top-tier data security and privacy with compliance across global standards, including GDPR, ISO 27001:2022, HIPAA, CCPA, and SOC 2. Seamlessly integrate with key business systems like Salesforce, HubSpot, and Tableau, or connect to hundreds of apps via Zapier. With our 24/7 global customer support, you have a dedicated partner to ensure your projects succeed. Join millions of users and see why organizations like BMW, Fujitsu, and the American Cancer Society trust QuestionPro for their insights needs. Get started today with our Essentials account. It's free forever and no credit card is required. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,132 **How Do G2 Users Rate QuestionPro?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10) - **Permissions:** 8.6/10 (Category avg: 8.6/10) - **Question Types:** 9.1/10 (Category avg: 8.9/10) - **Data Exporting:** 8.9/10 (Category avg: 8.7/10) **Who Is the Company Behind QuestionPro?** - **Seller:** [QuestionPro](https://www.g2.com/sellers/questionpro-e7e208d7-85c1-4b51-8202-7d5f10958265) - **Year Founded:** 2005 - **HQ Location:** Austin , Texas - **Twitter:** @questionpro (13,094 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3035857/ (532 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Executive Director, Student - **Top Industries:** Non-Profit Organization Management, Higher Education - **Company Size:** 60% Small-Business, 23% Mid-Market #### What Are QuestionPro's Pros and Cons? **Pros:** - Ease of Use (303 reviews) - Helpful (128 reviews) - Intuitive (112 reviews) - Customer Support (86 reviews) - Ease of Creation (83 reviews) **Cons:** - Survey Issues (77 reviews) - Learning Curve (51 reviews) - Expensive (32 reviews) - Limited Customization (28 reviews) - Not Intuitive (25 reviews) ### 9. [Constant Contact](https://www.g2.com/products/constant-contact/reviews) We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Connect with people where they are—via text, email, or social—all from one platform, to drive more engagement and results for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster. Learn more at www.constantcontact.com **Average Rating:** 4.1/5.0 **Total Reviews:** 7,213 **How Do G2 Users Rate Constant Contact?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10) - **Permissions:** 8.8/10 (Category avg: 8.6/10) - **Question Types:** 8.4/10 (Category avg: 8.9/10) - **Data Exporting:** 8.6/10 (Category avg: 8.7/10) **Who Is the Company Behind Constant Contact?** - **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076) - **Company Website:** https://www.constantcontact.com/home - **Year Founded:** 1995 - **HQ Location:** Waltham, US - **Twitter:** @ConstantContact (67,159 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Owner - **Top Industries:** Non-Profit Organization Management, Marketing and Advertising - **Company Size:** 70% Small-Business, 23% Mid-Market #### What Are Constant Contact's Pros and Cons? **Pros:** - Ease of Use (1059 reviews) - Easy Creation (495 reviews) - Email Marketing (490 reviews) - Simple (457 reviews) - Helpful (418 reviews) **Cons:** - Missing Features (286 reviews) - Limited Customization (255 reviews) - Limited Features (254 reviews) - Limited Templates (210 reviews) - Layout Issues (183 reviews) ### 10. [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study. • Insights that arrive after the decision has already been made. • Business teams route around research — using unvalidated generic AI tools. Qualtrics Market Research replaces that infrastructure. We're the only platform where research expertise, validated methodology, and AI are natively embedded, not bolted on — built on 20+ years of experience insights and trained on millions of proprietary and unique market research survey responses that generic AI tools can’t replicate. Research platform, human and synthetic panels, advanced methodology, and AI-powered synthesis — integrated natively, not stitched together. And uniquely: research sits in the same system as CX and EX data, closing the loop between insight and measurable business outcomes in a way no agency or point solution can. The result: research shifts from scarcity to abundance. • Decision-grade insights in 24–48 hours instead of 6–8 weeks. • Research costs cut 50–85%. • Insights compound into institutional knowledge instead of disappearing into slide decks. • Research becomes the thing every business decision runs through. Customers see the difference quickly. • Gabb cut time-to-insight from 7 days to 4 hours and runs research at 50% lower cost. • Navy Federal Credit Union delivers strategic research in under 4 hours versus 5 days. • Workday generated 1,700 product improvement ideas in 3 months. • Booking.com cut fielding costs 50% with synthetic panels. • Victoria's Secret runs 200%+ more research projects on the same team. • Across deployments, Nucleus Research finds an average 100% ROI with 1.5-year payback. Qualtrics is also named a Strong Performer in The Forrester Wave™ for Experience Research Platforms (https://www.qualtrics.com/ebooks-guides/experience-research-wave-report/). \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Why teams choose Qualtrics Market Research 1) Research platform + research expertise + research-grade AI — purpose-built to work together Most platforms give you survey software. Qualtrics gives you a research system. 20+ years of market research expertise embedded in the platform itself. AI trained on real market research data, not internet scraping. Panel access, study design, advanced analytics, and synthesis — integrated natively, not stitched together through APIs. And when you need to connect to your BI tools (Tableau, Power BI, Looker) or bring in specialized panels, Qualtrics is built to integrate, not replace. Agencies have the expertise but not the platform. DIY tools have the platform but not the expertise. Generic AI moves fast but has no research foundation. Qualtrics is the only option where all three exist natively — and plays well with the rest of your stack. 2) The only ecosystem that connects research to CX, EX, and operational data Research sits in the same system as the experience data your organization already collects — CX satisfaction scores, EX engagement metrics, operational performance data. Research questions can be triggered by what's happening in your programs. Findings can be validated against real business outcomes. You can prove research ROI by connecting insights to measurable results. No agency, no specialized MR platform, and no AI tool offers this natively — and it cannot be replicated by stitching tools together. This closes the loop between insight and outcome in a way no one else can. 3) Governance that scales research without diluting it The risk of research democratization is confident conclusions built on flawed inputs — more teams running studies, fewer with methodology expertise to run them well. Qualtrics is the only platform with built-in guardrails that prevent flawed studies from being fielded, a published validation framework for synthetic data that survives stakeholder scrutiny, and centralized visibility that lets research leaders see and govern everything running across the organization. Fast and governed. Scaled and rigorous. That combination doesn't exist anywhere else. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ What you can do with Qualtrics Market Research Move from project to platform. Research becomes always-on infrastructure, not a request queue. Continuous tracking, always-available findings, and AI that surfaces what teams already know before they ask. Every study compounds in Research Hub — the 10th study on a topic makes the 1st study more valuable, not obsolete. Research Agent lets any team member get validated answers without a trained researcher in the room — so research scales beyond the research team without creating governance risk. Get decision-grade insights without the agency wait. Deliver insights in 24–48 hours instead of 6–8 weeks — so findings arrive before the decision, not after it. Synthetic panels compress directional research from weeks to hours at 50% lower cost. Apply advanced methodology (Conjoint with HB analysis, MaxDiff with TURF, Van Westendorp, Gabor-Granger) without an agency — built into the platform so the economics of high-quality research change permanently. AI handles transcript coding, theme detection, and summary generation, so researchers spend their time on interpretation, not mechanics. Govern research as it scales. Built-in methodology guardrails prevent flawed studies from being fielded — Research Agent (early access) enforces best practices at the point of study creation, not after results come back. Federated permissions and branded templates let every team operate within shared quality standards. Audit trails, AI transparency, and a published synthetic validation framework (Generalization, Data Shape, Diversity, Transferability) provide the provenance enterprise stakeholders will ask about. SOC 2, GDPR, HITRUST, ISO 27001, and FedRAMP round out the compliance posture procurement teams already know how to approve. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Key Qualtrics Market Research capabilities • Research hub — AI-powered search and synthesis across every study, including external documents; cross-study intelligence surfaces patterns automatically • Advanced survey tools — Drag-and-drop survey builder, advanced logic, quota management, support for 100+ question types, and PhD-backed templates • Research agent (early access) — AI-guided study scoping for Conjoint and MaxDiff, questionnaire drafting, plain-language Q&A against your accumulated research library • Synthetic panels — Launch studies instantly to pre-test survey designs, screen dozens of ideas, explore new populations, or extend first-wave findings with simulated row-level responses from research- grade AI that replicate real-world audience patterns • Integrated human panels — reach 200M+ vetted respondents across 200+ global markets through a curated network of 30+ panel partners, all accessible in the platform • UX research - Moderated and unmoderated user testing, card sorting and tree testing on the same platform as other market research capabilities. • Advanced methodology — Conjoint (CBC with HB analysis), MaxDiff with TURF, Van Westendorp PSM, Gabor-Granger, segmentation, brand tracking, concept testing • AI summary — automated transcript coding, theme detection, and highlight reel generation for qualitative work • Video & audio analysis — Analyzes thousands of open-text responses and automatically surfaces key themes, sentiment trends, and representative quotes with AI. • Conversational feedback — Uncover layers of valuable context with intelligent follow-up questions that dynamically adapts to customer input • ExpertReview — AI-driven survey quality and methodology checks at the point of design • Stats iQ + Text iQ — AI-powered statistical analysis and open-end text analytics CX + EX + MR integration — research connects natively to experience programs, the only platform that does • Prebuilt XM solutions — survey-in-a-box for brand tracking, concept testing, message testing, A&U, and UX research •Advanced analysis — Crosstabs and customizable reporting dashboards REST API, multi-channel distribution including email and SMS, WCAG 2.0 compliant • Enterprise governance — federated permissions, branded templates, audit trails, AI transparency, bias auditing • System integrations — Salesforce, Snowflake, Tableau, Power BI • Compliance — SOC 2, GDPR, HITRUST, ISO 27001, FedRAMP \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the AI-powered experience and research platform organizations use to understand customers, employees, and markets — and act on what they learn. Across customer experience, employee experience, and market research, the Qualtrics platform combines proprietary AI, PhD-backed methodology, and the world's most flexible feedback technology to help teams design better products, deliver better experiences, and make better decisions, faster. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - RELATED QUALTRICS PRODUCTS Qualtrics Customer Experience Hear every customer's voice, fix every broken experience, and increase loyalty and lifetime value. Combines an AI-powered listening engine, predictive intelligence, and closed-loop action capabilities so teams can move beyond measurement to drive change across the entire customer journey. https://www.g2.com/products/qualtrics-customer-experience/reviews Qualtrics Employee Experience Gather continuous feedback at every employee moment that matters and take action to improve engagement, talent planning, productivity, and innovation. Pairs AI-driven analytics and IO-psychology-based decision tools with guided manager action planning and real-time automated workflows. https://www.g2.com/products/qualtrics-employee-experience/reviews **Average Rating:** 4.4/5.0 **Total Reviews:** 2,913 **How Do G2 Users Rate Qualtrics Market Research?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10) - **Permissions:** 8.5/10 (Category avg: 8.6/10) - **Question Types:** 9.1/10 (Category avg: 8.9/10) - **Data Exporting:** 8.7/10 (Category avg: 8.7/10) **Who Is the Company Behind Qualtrics Market Research?** - **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics) - **Company Website:** https://www.qualtrics.com - **Year Founded:** 2002 - **HQ Location:** Provo, UT - **Twitter:** @Qualtrics (42,137 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/314350/ (6,231 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Student, Research Assistant - **Top Industries:** Higher Education, Education Management - **Company Size:** 45% Enterprise, 33% Mid-Market #### What Are Qualtrics Market Research's Pros and Cons? **Pros:** - Ease of Use (296 reviews) - Survey Creation (246 reviews) - Features (109 reviews) - Intuitive (99 reviews) - Ease of Creation (82 reviews) **Cons:** - Survey Issues (79 reviews) - Survey Limitations (62 reviews) - Learning Curve (53 reviews) - Limited Customization (47 reviews) - Pricing Issues (47 reviews) ### 11. [Leapsome](https://www.g2.com/products/leapsome/reviews) Leapsome is the AI-powered people platform for HR excellence and high-performing teams. It combines a modern HRIS with performance management, employee engagement, learning, compensation, and more — all in one flexible, easy-to-use solution. Designed for forward-thinking companies, Leapsome simplifies and automates HR processes across the entire employee lifecycle — from onboarding to reviews, surveys, development, and beyond. With powerful AI capabilities, built-in best practices, and interconnected people analytics, Leapsome enables better decisions, less admin, and more impact. More than 1,750 HR teams, managers, and leaders trust Leapsome to elevate their people strategy and build cultures where employees grow and thrive. Leapsome was founded in 2016 by Kajetan Armansperg and Jenny Podewils. 💬 Join our Slack community with hundreds of other HR & People Ops pros: https://hubs.li/Q02\_B0Gc0 📧 Get the newsletter with the best HR & People Ops resources https://hubs.li/Q02\_B0Nw0 **Average Rating:** 4.8/5.0 **Total Reviews:** 2,398 **How Do G2 Users Rate Leapsome?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10) - **Permissions:** 9.1/10 (Category avg: 8.6/10) - **Question Types:** 9.1/10 (Category avg: 8.9/10) - **Data Exporting:** 8.8/10 (Category avg: 8.7/10) **Who Is the Company Behind Leapsome?** - **Seller:** [Leapsome](https://www.g2.com/sellers/leapsome) - **Company Website:** https://www.leapsome.com - **Year Founded:** 2016 - **HQ Location:** New York, New York, United States - **Twitter:** @leapsome (1,890 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/17954843/ (141 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Senior Software Engineer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 63% Mid-Market, 19% Enterprise #### What Are Leapsome's Pros and Cons? **Pros:** - Ease of Use (886 reviews) - Helpful (480 reviews) - Intuitive (452 reviews) - Simple (450 reviews) - Feedback (426 reviews) **Cons:** - Missing Features (142 reviews) - Learning Curve (138 reviews) - Navigation Difficulty (132 reviews) - Not Intuitive (120 reviews) - Feedback Issues (115 reviews) ### 12. [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business. **Average Rating:** 4.6/5.0 **Total Reviews:** 5,285 **How Do G2 Users Rate G2 Marketing Solutions?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10) - **Permissions:** 8.8/10 (Category avg: 8.6/10) - **Question Types:** 9.3/10 (Category avg: 8.9/10) - **Data Exporting:** 9.1/10 (Category avg: 8.7/10) **Who Is the Company Behind G2 Marketing Solutions?** - **Seller:** [G2](https://www.g2.com/sellers/g2) - **Company Website:** https://www.g2.com - **Year Founded:** 2012 - **HQ Location:** Chicago, USA - **Twitter:** @G2dotcom (32,947 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2641084/ (1,448 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 44% Small-Business, 37% Mid-Market #### What Are G2 Marketing Solutions's Pros and Cons? **Pros:** - Ease of Use (241 reviews) - Authenticity (167 reviews) - Reviews (143 reviews) - User Reviews (141 reviews) - Real Reviews (131 reviews) **Cons:** - Review Issues (105 reviews) - Biased Reviews (65 reviews) - Lack of Clarity (55 reviews) - Time Consumption (34 reviews) - Confusion (30 reviews) ### 13. [Matter](https://www.g2.com/products/matter-app/reviews) Bring employee recognition, rewards, surveys, and more directly into Slack or Microsoft Teams! 💜 Trusted by 4,700+ companies, including Sephora, Petco, Shell, Bolt, JiffyLube, Siemens, Carrier, True Classic, Microsoft, Sotheby’s, and many more! ✅ Free 14-Day Trial – Full access to all features, no credit card required ✅ 2-Minute Setup – Start building culture instantly ✅ Free Forever Plan – Keep core kudos recognition features at no cost Matter helps you build culture, boost engagement, and create happier teams — all where work happens. What you can do with Matter: 🎉 Recognition: Celebrate wins together with peer-to-peer kudos recognition tied to your company values. Create a recognition habit with Feedback Friday™ — automatic engagement reminders that gamify recognition and encourage participation. 🎁 Rewards: 5,500+ reward options across 200+ countries. Turn recognition into rewards people love — gift cards, premium gifts, donations, prepaid cards, monetary options, and more! Create your own rewards store with custom company-branded rewards. Whether it’s an extra day off, an exclusive t-shirt, or a unique perk, offer rewards that match your culture. 📋 Surveys: Collect continuous feedback and insights with pulse surveys, eNPS, custom employee surveys, and automated onboarding surveys, all delivered natively inside Microsoft Teams (and via email). Boost response rates by up to 10x with seamless delivery and built-in rewards. 🏆 Challenges & Incentives: Drive action with customizable challenges and incentives that align with your goals, reinforce company culture, and reward behaviors that move people forward. 🥳 Celebrations & Milestones: Never miss a birthday or work anniversary with automated celebrations and reward delivery — strengthening team connection and culture for every special moment and service milestone. 📊 Analytics & Reporting: Access real-time dashboards, exportable data reports, manager-level insights, advanced filtering across groups (e.g., departments) and segments, and fully custom reporting to understand and improve engagement across your organization. ⚙️ Integrations: Matter integrates natively with Slack, Microsoft Teams, and 200+ HRIS systems for turn-key integration and data import. API access for all your reporting, accounting, and billing requirements. What companies are saying about Matter: - “Our company’s culture & morale changed overnight! In under 2 months, we’ve had over 2,000 kudos sent and 80%+ engagement across all employees. Matter has motivated people to participate like no other software we have ever used.” — Jeff Hagel, President - “I love how easy it is for employees to recognize each other with kudos. Matter has boosted morale, increased employee engagement, and it’s now a strong presence in our company culture.” — Michael Margolese, Senior Human Resources Manager - “Matter helps our employees feel more valued, rewarded, and recognized. It’s a very fun and easy-to-use platform that has created a positive experience and engagement for our people while also helping to reinforce our core values daily.” — Taylor Rapp, Director of People & Culture **Average Rating:** 4.7/5.0 **Total Reviews:** 1,182 **How Do G2 Users Rate Matter?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10) - **Permissions:** 8.5/10 (Category avg: 8.6/10) - **Question Types:** 9.0/10 (Category avg: 8.9/10) - **Data Exporting:** 9.3/10 (Category avg: 8.7/10) **Who Is the Company Behind Matter?** - **Seller:** [Matter](https://www.g2.com/sellers/matter-3982001e-ce7e-4670-a111-96d93a9900db) - **Company Website:** https://www.matterapp.com - **Year Founded:** 2017 - **HQ Location:** San Francisco, California - **Twitter:** @matterapp (937 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/matterapp (3 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Customer Service Representative, Product Manager - **Top Industries:** Marketing and Advertising, Information Services - **Company Size:** 49% Small-Business, 37% Mid-Market #### What Are Matter's Pros and Cons? **Pros:** - Recognition (430 reviews) - Appreciation (364 reviews) - Employee Recognition (279 reviews) - Peer Recognition (279 reviews) - Ease of Use (260 reviews) **Cons:** - Limited Options (50 reviews) - Limited Customization (49 reviews) - Excessive Notifications (39 reviews) - Coin Limitations (37 reviews) - Annoying Distractions (30 reviews) ### 14. [Mentimeter](https://www.g2.com/products/mentimeter/reviews) Mentimeter is the audience engagement platform. Easy-to-use, interactive, and innovative; presenting has never been less stressful and more effortless! Create unique and dynamic presentations that will impress and engage your audience. With Mentimeter you can better connect with your students, colleagues, and clients. No matter if it is a lecture, workshop or meeting, Mentimeter has been designed to suit every type of presentation. Zoom and Teams integrations make it even easier to stand out in the remote and hybrid world. 1.Build a presentation The easy-to-use online editor makes presentation building a quick and easy process. Create a full slide deck filled with questions, polls, quizzes, content slides, word clouds, and more. 2. Connect with your audience Your audience uses their smartphones to connect to the presentation where they can submit responses. The real-time visual will help spark chat, discuss, and debate no matter if the meeting takes place online or in-person. 3. Learn from the experience Once the presentation is over, download the results and use what you have learned to improve for future meetings, classes or conferences. **Average Rating:** 4.7/5.0 **Total Reviews:** 788 **How Do G2 Users Rate Mentimeter?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10) - **Permissions:** 8.1/10 (Category avg: 8.6/10) - **Question Types:** 8.9/10 (Category avg: 8.9/10) - **Data Exporting:** 8.3/10 (Category avg: 8.7/10) **Who Is the Company Behind Mentimeter?** - **Seller:** [Mentimeter](https://www.g2.com/sellers/mentimeter) - **Year Founded:** 2014 - **HQ Location:** Stockholm - **Twitter:** @Mentimeter (10,401 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2413809/ (425 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Teacher, Lecturer - **Top Industries:** Higher Education, Education Management - **Company Size:** 35% Small-Business, 34% Mid-Market #### What Are Mentimeter's Pros and Cons? **Pros:** - Ease of Use (297 reviews) - Engagement (277 reviews) - Interactive Engagement (225 reviews) - Fun (185 reviews) - Presentations (180 reviews) **Cons:** - Limited Customization (105 reviews) - Missing Features (97 reviews) - PowerPoint Integration (84 reviews) - PowerPoint Issues (78 reviews) - Limited Features (77 reviews) ### 15. [Userpilot](https://www.g2.com/products/userpilot/reviews) Userpilot is an all-in-one platform for Product, UX, and Marketing teams. It combines Product Analytics, Session Replay, In-app Engagement and In-app Surveys to help you increase product adoption. Userpilot allows teams to build user onboarding flows, launch product announcements, improve your UX & product adoption, provide self-serve support, collect feedback in-app , all code-free. It also provides you with powerful product analytics tools (funnels, trends, paths, cohorts) so you can make informed, data-driven product decisions. NEW: Session Replay: Learn how users navigate your product, find bugs, and spot friction points by watching their sessions. Integrations: Mixpanel, Amplitude, Heap, Intercom, Segment, Webhooks, HubSpot, Salesforce. **Average Rating:** 4.6/5.0 **Total Reviews:** 987 **How Do G2 Users Rate Userpilot?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10) - **Permissions:** 8.3/10 (Category avg: 8.6/10) - **Question Types:** 8.6/10 (Category avg: 8.9/10) - **Data Exporting:** 8.1/10 (Category avg: 8.7/10) **Who Is the Company Behind Userpilot?** - **Seller:** [Userpilot](https://www.g2.com/sellers/userpilot) - **Company Website:** https://userpilot.com/ - **Year Founded:** 2019 - **HQ Location:** Austin, US - **Twitter:** @teamuserpilot (808 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/27027108/ (79 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Customer Success Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 53% Mid-Market, 38% Small-Business #### What Are Userpilot's Pros and Cons? **Pros:** - Ease of Use (293 reviews) - Intuitive (182 reviews) - Easy Setup (165 reviews) - Customer Support (158 reviews) - Helpful (156 reviews) **Cons:** - Learning Curve (108 reviews) - Steep Learning Curve (93 reviews) - Limited Customization (62 reviews) - Limitations (42 reviews) - Expensive (38 reviews) ### 16. [Delighted](https://www.g2.com/products/delighted/reviews) Delighted is the fastest and easiest way to gather real time, actionable feedback from your customers, employees, partners, and vendors. Trusted by Uber, Cisco, Slack, Bonobos, Instacart, Target, and thousands of other brands to measure, understand, and improve experiences. Organizations using Delighted can instantly collect, analyze & distribute customer feedback, enabling them to align customer needs with business growth, measure the customer voice over time & proactively reduce churn. **Average Rating:** 4.7/5.0 **Total Reviews:** 59 **How Do G2 Users Rate Delighted?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10) - **Permissions:** 9.6/10 (Category avg: 8.6/10) - **Question Types:** 10.0/10 (Category avg: 8.9/10) - **Data Exporting:** 9.6/10 (Category avg: 8.7/10) **Who Is the Company Behind Delighted?** - **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics) - **Year Founded:** 2002 - **HQ Location:** Provo, UT - **Twitter:** @Qualtrics (42,137 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/314350/ (6,231 employees on LinkedIn®) - **Ownership:** NASDAQ: XM **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 62% Mid-Market, 40% Small-Business ### 17. [SurveyMars](https://www.g2.com/products/surveymars/reviews) SurveyMars is a completely free survey and poll maker platform. With unlimited surveys, questions, and responses, you can gather insights quickly and effortlessly. Get started for free and there is no credit card required. **Average Rating:** 4.6/5.0 **Total Reviews:** 123 **How Do G2 Users Rate SurveyMars?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10) - **Permissions:** 9.0/10 (Category avg: 8.6/10) - **Question Types:** 9.3/10 (Category avg: 8.9/10) - **Data Exporting:** 9.0/10 (Category avg: 8.7/10) **Who Is the Company Behind SurveyMars?** - **Seller:** [SurveyMars](https://www.g2.com/sellers/surveymars) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/surveymars/ (7 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 67% Small-Business, 18% Mid-Market #### What Are SurveyMars's Pros and Cons? **Pros:** - Ease of Use (373 reviews) - Simple (192 reviews) - Ease of Creation (175 reviews) - Helpful (171 reviews) - Easy Setup (151 reviews) **Cons:** - Limited Customization (119 reviews) - Limited Data Analysis (84 reviews) - Survey Issues (65 reviews) - Missing Features (64 reviews) - Poor Visualization (49 reviews) ### 18. [Tally](https://www.g2.com/products/tally-forms-tally/reviews) Say Goodbye to Boring Forms Tally is the simplest way to create online forms for free. No coding required — just type your questions like you would in a doc, and you’re ready to go. The best part? You get unlimited forms and submissions for free. 💨 As simple as it gets: Tally is the intuitive form builder you’ve been searching for. Just type and build any type of form in seconds.
 🆓 Unlimited submissions for free: Say goodbye to paywalls. With Tally, you can create unlimited forms and collect unlimited submissions at no cost, as long as you follow our fair usage guidelines.
 💬 Exceptional customer support: At Tally, our users come first. As an independent company, we build in public with a roadmap shaped by your feedback and provide fast, responsive support. **Average Rating:** 4.9/5.0 **Total Reviews:** 134 **How Do G2 Users Rate Tally?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10) - **Permissions:** 8.9/10 (Category avg: 8.6/10) - **Question Types:** 9.3/10 (Category avg: 8.9/10) - **Data Exporting:** 9.2/10 (Category avg: 8.7/10) **Who Is the Company Behind Tally?** - **Seller:** [Tally Forms](https://www.g2.com/sellers/tally-forms) - **Year Founded:** 2020 - **HQ Location:** Ghent, BE - **Twitter:** @TallyForms (14,165 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/tallyforms/ (480 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder - **Top Industries:** Computer Software, Consulting - **Company Size:** 84% Small-Business, 9% Mid-Market #### What Are Tally's Pros and Cons? **Pros:** - Ease of Use (33 reviews) - Easy Setup (15 reviews) - Integrations (15 reviews) - Simple (13 reviews) - Customer Support (11 reviews) **Cons:** - Learning Curve (6 reviews) - Missing Features (6 reviews) - Limited Customization (5 reviews) - Form Issues (4 reviews) - Layout Issues (3 reviews) ### 19. [Vevox](https://www.g2.com/products/vevox/reviews) Vevox is a real-time polling and anonymous Q&A platform for employee engagement. Rated #1 by users across Trustpilot, G2, and Capterra, Vevox makes online and in-person meetings & classes unmissable by providing participants, wherever they are located, the opportunity to have an equal say. Participants can freely interact by using the Vevox App or integrations to answer polls or contribute to Q&A’s through their smartphones or laptops. Giving your staff a voice and hearing their feedback has never been easier, or more inclusive. What makes it so good? Vevox is the most intuitive employee engagement technology there is, with user friendly features that have been fine-tuned in partnership with customers just like you. Vevox users say their hybrid comms meetings have been transformed. Getting started is quick and easy and the platform can run independently as a standalone tool, or seamlessly integrates with your existing meeting tech, including Microsoft Teams, Zoom, PowerPoint and other technologies, offering a one-stop solution to running successful and engaging hybrid meetings. Make your meetings more interactive, democratic – and more fun! **Average Rating:** 4.7/5.0 **Total Reviews:** 438 **How Do G2 Users Rate Vevox?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10) - **Permissions:** 8.7/10 (Category avg: 8.6/10) - **Question Types:** 9.3/10 (Category avg: 8.9/10) - **Data Exporting:** 8.7/10 (Category avg: 8.7/10) **Who Is the Company Behind Vevox?** - **Seller:** [Vevox](https://www.g2.com/sellers/vevox) - **Company Website:** https://vevox.com - **Year Founded:** 2016 - **HQ Location:** Oakhanger, GB - **Twitter:** @Vevoxapp (2,564 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/17942170 (23 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Senior Lecturer, Director - **Top Industries:** Higher Education, Pharmaceuticals - **Company Size:** 40% Enterprise, 30% Small-Business #### What Are Vevox's Pros and Cons? **Pros:** - Ease of Use (178 reviews) - Engagement (111 reviews) - Features (97 reviews) - Interactive Engagement (86 reviews) - Interactive Polling (85 reviews) **Cons:** - PowerPoint Integration (24 reviews) - PowerPoint Issues (24 reviews) - Missing Features (22 reviews) - Integration Issues (20 reviews) - Limited Customization (20 reviews) ### 20. [Assembly by Quantum Workplace](https://www.g2.com/products/assembly-by-quantum-workplace/reviews) 🚀 Assembly: Modern Employee Recognition That Drives Retention, Culture, and ROI Assembly is an employee recognition and engagement platform that helps HR teams build high-performing, connected cultures. Designed for hybrid and remote teams, Assembly makes it easy for peers and managers to celebrate everyday wins, milestones, and company values — boosting morale and reducing turnover. 🌟 Peer & Manager Recognition Enable continuous appreciation across your organization. Employees can easily recognize peers, while managers drive impact with structured awards and multi-level approval workflows. 🎉 Automated Celebrations Never miss a birthday, work anniversary, or new hire welcome. Assembly automates milestone celebrations, so no one feels forgotten — even in distributed teams. 🎁 Flexible Rewards Catalog Offer digital gift cards, meaningful experiences, charitable donations, branded swag, and even Amazon rewards. Tailor your catalog to global and local preferences. 🏆 Awards, 📣 Announcements & 🎯 Challenges Celebrate excellence with formal awards, keep teams aligned with timely announcements, and spark engagement with fun, gamified challenges that build energy, participation, and shared purpose. ✍️ AI-Generated Recognition Messages Make giving recognition easier with our AI-powered assistant. Employees get help crafting personalized, authentic, and values-aligned messages that resonate. 🧠 AI-Powered Insights with DoraAI Use DoraAI to uncover recognition trends, engagement gaps, and cultural health across your company. Get instant answers, smart recommendations, and beautiful data visualizations. 📊 Manager Dashboards & Notifications Managers get proactive alerts when team members are recognized or celebrated, plus insights into team engagement, participation, and recognition patterns. 🖼️ Custom Branding Customize logos, colors, email templates, core values, and reward types to align with your brand identity and culture — no generic experience here. 🌍 Multilingual Support Foster global participation with localized experiences for international and distributed teams. 💎 Premium Customer Support Get fast, expert onboarding and dedicated support to ensure your program is successful from day one. **Average Rating:** 4.8/5.0 **Total Reviews:** 3,914 **How Do G2 Users Rate Assembly by Quantum Workplace?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10) - **Permissions:** 9.3/10 (Category avg: 8.6/10) - **Question Types:** 9.2/10 (Category avg: 8.9/10) - **Data Exporting:** 8.8/10 (Category avg: 8.7/10) **Who Is the Company Behind Assembly by Quantum Workplace?** - **Seller:** [Quantum Workplace](https://www.g2.com/sellers/quantum-workplace) - **Company Website:** https://www.quantumworkplace.com - **Year Founded:** 2002 - **HQ Location:** Omaha, NE - **Twitter:** @QuantumWork (1,904 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/350249/ (162 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 67% Mid-Market, 18% Enterprise #### What Are Assembly by Quantum Workplace's Pros and Cons? **Pros:** - Recognition (1652 reviews) - Ease of Use (1337 reviews) - Rewards (1164 reviews) - Appreciation (1160 reviews) - Peer Recognition (1143 reviews) **Cons:** - Limited Options (204 reviews) - Reward Limitations (203 reviews) - Limited Points (194 reviews) - Not User-Friendly (158 reviews) - Confusion (141 reviews) ### 21. [ArcGIS Survey123](https://www.g2.com/products/arcgis-survey123/reviews) ArcGIS Survey123 provides an end to end, location aware, form-centric data gathering solution. With Survey123 you can design powerful smart forms and leverage them throughout your organization to streamline the way you work. Organizations worldwide use Survey123 to support asset and inventory inspection workflows, perform field damage assessments, support citizen science, crowdsourcing efforts and much more. Survey123 is included with ArcGIS, and provides powerful features to help you leverage the power of location to boost your productivity while capturing data and analyzing the results of your surveys. **Average Rating:** 4.3/5.0 **Total Reviews:** 61 **How Do G2 Users Rate ArcGIS Survey123?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10) - **Permissions:** 8.9/10 (Category avg: 8.6/10) - **Question Types:** 8.5/10 (Category avg: 8.9/10) - **Data Exporting:** 9.3/10 (Category avg: 8.7/10) **Who Is the Company Behind ArcGIS Survey123?** - **Seller:** [Esri](https://www.g2.com/sellers/esri) - **Year Founded:** 1969 - **HQ Location:** Redlands, CA - **Twitter:** @Esri (188,746 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5311/ (7,311 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Government Administration, Environmental Services - **Company Size:** 41% Mid-Market, 29% Enterprise #### What Are ArcGIS Survey123's Pros and Cons? **Pros:** - Ease of Use (5 reviews) - Efficiency (4 reviews) - Customization (3 reviews) - Easy Integrations (3 reviews) - Setup Ease (3 reviews) **Cons:** - Complexity (4 reviews) - Limited Customization (3 reviews) - Limited Features (3 reviews) - Survey Issues (3 reviews) - Upload Issues (3 reviews) ### 22. [Okendo](https://www.g2.com/products/okendo/reviews) Okendo is the customer marketing platform built for Shopify brands to strengthen relationships and maximize lifetime value. Okendo makes it easy to collect feedback, reward engagement, and personalize interactions, helping brands turn shoppers into Superfans. Okendo’s products work together to build trust, increase retention, and capture valuable insights. With unified profiles, AI-powered tools and insights, customizable programs, and deep integrations across the eCommerce stack, Okendo provides brands with the tools to build stronger communities and drive long-term growth. With Okendo, brands can: - Convert better by showcasing content like customer ratings, reviews, photos, and videos that build trust and improve shopper confidence. - Retain more with loyalty and referral programs that reward engagement, encourage repeat purchases, and strengthen brand advocacy. - Adapt faster with quizzes, surveys, and AI automation that capture customer insights and personalize campaigns in real time. Why Brands Choose Okendo - Trusted by 18,000+ fast-growing Shopify brands including SKIMS, Rhode, and Oh Polly. - Proven impact with an average 4X lift in conversion rates and 15X ROI. - 65+ integrations with tools like Shopify, Klaviyo, Attentive, Postscript, and Meta. - Dedicated customer support with responsive, hands-on guidance for SMBs through enterprise. - Reliable, scalable performance built to support growth at every stage. **Average Rating:** 4.6/5.0 **Total Reviews:** 379 **How Do G2 Users Rate Okendo?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10) - **Permissions:** 8.2/10 (Category avg: 8.6/10) - **Question Types:** 8.7/10 (Category avg: 8.9/10) - **Data Exporting:** 7.8/10 (Category avg: 8.7/10) **Who Is the Company Behind Okendo?** - **Seller:** [Okendo](https://www.g2.com/sellers/okendo) - **Company Website:** https://www.okendo.io - **Year Founded:** 2016 - **HQ Location:** Sydney, Australia - **Twitter:** @GetOkendo (1,258 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13228018 (152 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, CEO - **Top Industries:** Retail, Consumer Goods - **Company Size:** 65% Small-Business, 20% Mid-Market #### What Are Okendo's Pros and Cons? **Pros:** - Ease of Use (183 reviews) - Customer Support (159 reviews) - Helpful (129 reviews) - Features (119 reviews) - Easy Setup (96 reviews) **Cons:** - Limited Customization (29 reviews) - Missing Features (26 reviews) - Expensive (24 reviews) - Lack of Customization (21 reviews) - Usage Difficulty (18 reviews) ### 23. [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) SurveySparrow is an AI-powered Customer Experience platform that goes further — bringing feedback from surveys, reviews, support conversations, calls, and social media into one place, and turning it into insights your team can act on the same day. Instead of managing a feedback program, you build a continuous system that improves customer satisfaction, retention, and growth. Try it free for 14 days. No credit card required. What Running CX on SurveySparrow Actually Looks Like: You want to run a survey — but not the kind that feels like a survey. With Conversational Surveys, it feels like a chat. Customers don't fill in a form; they have a conversation, and that changes everything. Response rates go up by 40%, and the answers actually mean something. But a good question only gets you so far. So Echo AI steps in mid-conversation, automatically asking the follow-ups your team would have asked anyway. The score comes with the story behind it. Now you've got responses — hundreds of them, maybe thousands. CogniVue reads every single one. Sentiment, themes, and trends all surfaced automatically, before anyone on your team opens a dashboard. No spreadsheets. No manual tagging. No waiting. And you didn't have to spend days building the survey in the first place. The AI Survey Builder suggested the questions, the logic, and the flow based on what you were trying to find out. Auto-Translate made sure it ran in every language your customers speak, across every channel they use — surveys, reviews, social, support, calls. All of it lands in one place through Omnichannel Feedback Collection. Your NPS, CSAT, and CES dashboards now reflect the full picture. Leadership sees what's happening in real time. And when something needs action, Workflow Automation makes sure it gets it — triggering follow-ups, notifying the right teams, and pushing data directly into Salesforce, HubSpot, Slack, Jira, and 95+ other tools without anyone having to move a thing manually. For teams in the field, there are Offline Surveys. For research that needs a human face, Video Surveys. For regulated industries, HIPAA Compliance. And for companies that want the entire experience to feel theirs unmistakably, Add Your Own Brand keeps your brand front and centre across every survey, every communication, and every customer touchpoint. That's the full loop. From the first question to the last action handled. **Average Rating:** 4.4/5.0 **Total Reviews:** 2,021 **How Do G2 Users Rate SurveySparrow?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10) - **Permissions:** 8.5/10 (Category avg: 8.6/10) - **Question Types:** 8.8/10 (Category avg: 8.9/10) - **Data Exporting:** 8.6/10 (Category avg: 8.7/10) **Who Is the Company Behind SurveySparrow?** - **Seller:** [SurveySparrow Inc.](https://www.g2.com/sellers/surveysparrow-inc) - **Company Website:** https://surveysparrow.com/ - **Year Founded:** 2017 - **HQ Location:** Palo Alto, California - **Twitter:** @surveysparrow (904 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13253328 (398 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, CEO - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 68% Small-Business, 25% Mid-Market #### What Are SurveySparrow's Pros and Cons? **Pros:** - Ease of Use (22 reviews) - Helpful (16 reviews) - User Interface (16 reviews) - Features (15 reviews) - Intuitive (15 reviews) **Cons:** - Limited Customization (10 reviews) - Poor Reporting (10 reviews) - Difficult Reporting (9 reviews) - Expensive (9 reviews) - Limitations (9 reviews) ### 24. [SOCi](https://www.g2.com/products/soci/reviews) SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai MEET SOCi GENIUS AGENTS: Trained on your brand, data, and guidelines, Genius Agents work 24/7 across every location, managing local search, social, and reputation for you. Local search, social, and reputation are all connected. When Genius Agents work together, sharing insights and coordinating plans, they unlock even greater value. Genius Local Search Agent: Drives local SEO and AI search visibility by analyzing signals, optimizing listings, and publishing Google Posts. Genius Social Agent: Publishes and manages social content and engagements, guided by customer signals and market trends. Genius Reputation Agent: Responds to all reviews, analyzes surveys, and uses customer feedback to uncover insights and sentiment trends. ADDITIONAL SOLUTIONS: Pages: Create customizable, search-optimized local landing pages to maximize visibility and drive conversions. Locators: Make it easy for customers to find your nearby locations and products with SEO-friendly locator pages. Boost & Ads: Auto-generate and deploy hyper-localized ad campaigns across all your locations, tailored to local audiences. Forms & Surveys: Automate localized forms and surveys across every location to capture customer insights, generate leads, manage feedback, and collect first-party data. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,935 **How Do G2 Users Rate SOCi?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10) - **Permissions:** 8.7/10 (Category avg: 8.6/10) - **Question Types:** 8.6/10 (Category avg: 8.9/10) - **Data Exporting:** 8.7/10 (Category avg: 8.7/10) **Who Is the Company Behind SOCi?** - **Seller:** [SOCi](https://www.g2.com/sellers/soci) - **Company Website:** https://www.soci.ai/ - **Year Founded:** 2012 - **HQ Location:** San Diego, California - **LinkedIn® Page:** https://www.linkedin.com/company/soci-inc-/ (632 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Property Manager - **Top Industries:** Real Estate, Marketing and Advertising - **Company Size:** 51% Small-Business, 29% Mid-Market #### What Are SOCi's Pros and Cons? **Pros:** - Ease of Use (598 reviews) - Post Scheduling (424 reviews) - Helpful (351 reviews) - Centralized Management (348 reviews) - Scheduling (323 reviews) **Cons:** - Missing Features (138 reviews) - Limited Features (124 reviews) - Posting Issues (114 reviews) - Learning Curve (113 reviews) - Improvement Needed (85 reviews) ### 25. [Pollfish](https://www.g2.com/products/pollfish/reviews) Pollfish is a global DIY market research platform and online survey software that enables businesses to collect fast, reliable insights from targeted consumer audiences worldwide. Unlike traditional survey tools that only provide survey creation functionality, Pollfish combines survey design with built-in access to a global respondent panel, including a proprietary, first-party panel network powered by Prodege, one of the world’s largest consumer insights companies. This allows teams to both build their survey and reach verified consumers within a single platform. Companies use Pollfish for brand tracking, concept testing, product research, advertising and message testing, market validation, and consumer preference studies. The platform is built specifically for fast-turn, B2C research that requires precise targeting and scalable global reach. Pollfish provides access to millions of verified respondents across more than 160 countries through its proprietary panel and first-party partner network operated by Prodege. Users can target by demographics, geographic location, behavioral attributes, purchase intent, product usage, and custom screening questions. This enables precise audience definition before launch, rather than relying solely on existing customer lists or external recruitment. Designed for speed and usability, Pollfish allows users to create surveys from scratch or templates, apply skip logic and advanced question types, and use AI-powered survey builder assistance. Real-time pricing updates reflect targeting selections instantly, and surveys can be launched in minutes. There is no subscription required to register; users only pay when purchasing survey responses. For more complex research needs, Pollfish also offers managed services including survey design, programming, fielding, and reporting. Once launched, survey responses begin immediately. Users can monitor results in real time, export data in formats such as CSV and SPSS, generate AI-powered reports, apply filters and cross-tabulations, and share interactive dashboards. Pollfish also provides 24/7 human customer support, ensuring users can receive real-time assistance throughout survey setup, targeting, launch, and analysis. Pollfish prioritizes data quality through multi-layer fraud detection, device fingerprinting, duplicate prevention, behavioral quality checks, and attention filters. The platform adheres to GDPR-compliant data protection standards to ensure respondent integrity and reliable research outcomes. **Average Rating:** 4.6/5.0 **Total Reviews:** 55 **How Do G2 Users Rate Pollfish?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10) - **Permissions:** 8.7/10 (Category avg: 8.6/10) - **Question Types:** 9.4/10 (Category avg: 8.9/10) - **Data Exporting:** 8.9/10 (Category avg: 8.7/10) **Who Is the Company Behind Pollfish?** - **Seller:** [Prodege](https://www.g2.com/sellers/prodege) - **Year Founded:** 2005 - **HQ Location:** El Segundo, California - **Twitter:** @ProdegeLLC (879 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1015739/ (633 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 55% Small-Business, 41% Mid-Market #### What Are Pollfish's Pros and Cons? **Pros:** - Helpful (9 reviews) - Customer Support (7 reviews) - Ease of Use (7 reviews) - Intuitive (6 reviews) - Quick Setup (6 reviews) **Cons:** - Survey Issues (5 reviews) - Not User-Friendly (3 reviews) - Expensive (2 reviews) - Limited Customization (2 reviews) - Dashboard Issues (1 reviews) ## What Is Survey Software? [Collaboration & Productivity Software](https://www.g2.com/categories/collaboration-productivity) ## What Software Categories Are Similar to Survey Software? - [Employee Engagement Software](https://www.g2.com/categories/employee-engagement) - [Online Form Builder Software](https://www.g2.com/categories/online-form-builder) - [User Research Tools](https://www.g2.com/categories/user-research) --- ## How Do You Choose the Right Survey Software? ### What You Should Know About Survey Software ### What is Survey Software? Survey software allows users to create various survey types to gather information. These solutions are useful across a wide range of industries and for collecting different sets of information. Businesses can gather customer feedback to inform their product development and marketing strategies. This information can also be used to develop internal employee engagement strategies. Survey software can even be used to poll constituents in a political district. That data is then used to shape campaign strategies. Mobile survey software applications have now expanded the possibilities for use. In short, survey software is a multiuse tool that is limited only by the creativity of its users during deployment. Key Benefits of Survey Software - Collect feedback and data efficiently - Leverage data to develop strategy - Gain customer insight - Manage the survey process ### Why Use Survey Software? Survey software has many different use cases. Businesses may use survey software to shape product development based on customer feedback, and educational institutions use survey software to assess their academic programs and employees. Corporations may use it to solicit feedback from employees, take that feedback, and use it to create an employee engagement strategy. Survey tools can be used during live events and even in the field to collect valuable data. **Product Development —** Products, be they software products or otherwise, can always improve. Internal product teams are often extremely close to the product they’re developing, so it can be difficult to stay objective and maintain an unbiased perspective when it comes to evaluating potential areas for improvement. Survey software can be used prelaunch to help teams put together a comprehensive, customer-focused product or postlaunch to help product teams tweak the product to improve it. **Education Program Assessment —** Academic program surveys have long been a part of university-level courses. They give students a voice that can be heard by the administration by producing teacher evaluations. Course evaluations are also given to compile feedback about the actual structure and content of the course itself. The feedback is then used to improve teacher performance and increase the amount of value students are seeing from their courses. **Employee Feedback —** One of the use cases of survey software is gathering employee feedback. These surveys are often anonymous to solicit the most accurate, unfiltered feedback from employees. Businesses then compile the data gathered from employees during the survey and analyze it. Management and human resources teams then use the insights gained through the analysis of the data to identify employee-highlighted problem areas and put in place active strategies to improve those areas. While survey tools can be used to solicit employee feedback, employee engagement tools contain both survey features and comprehensive tools to address employee concerns and increase engagement levels. ### Who Uses Survey Software? HR departments, educational institutions (typically universities), product teams, marketers, and researchers all use survey software. Because survey software can be used to structure and distribute surveys in a multitude of ways, the user base is extremely diverse and the use cases varied. Each group uses survey software to gather specific sets of information. **Marketers —** Marketers use survey software to gauge customer reaction to advertisements and campaigns they produce. They also use these solutions to conduct in-depth market research, laying the groundwork for product development and marketing campaigns by seeing what their target demographic wants and needs. **Academic Researchers —** Researchers use survey software to collect the data that drives their insights. A lot of academic research, particularly in the social sciences, is conducted using surveys, and survey software is increasingly used to carry out those surveys. **HR Departments —** Human resources professionals use survey software to carry out employee satisfaction surveys. These surveys typically hit on things like employee happiness, the perceived availability of career advancement opportunities, company culture, and more. Tools, like the net promoter score (NPS), can be tabulated from the answers given to gauge overall employee contentment with their workplace. **Product Teams —** Product teams can use survey software to solicit customer feedback on their product. They can ask questions about specific features, desired features, and more to improve upon their existing product. This can always be a vital tool but is particularly useful in the initial stages of development. ### Kinds of Survey Software There are three main types of survey software: telephone, in-person, and web-based. Telephone survey software automates the process of calling people and collecting and recording their answers. Computer-assisted in-person survey software is designed to be used for in-depth answer collection when both parties, interviewer and interviewee are in the same room. There are prompts delivered via the software interface on both sides. Entirely web-based survey software is the most common type and is conducted entirely online. ### Survey Software Features Survey software often contains, but is not limited to, the following features: **Survey Builder —** Survey software comes with a feature, often a drag-and-drop tool, that enables users to easily build surveys within the solution. This tool allows users to craft every aspect of the survey, including the form of question, the layout of the survey, and more. **Survey Template —** Survey solutions typically offer pre-built templates for users to save time when creating surveys. These templates will vary depending on the type of survey being constructed. For example, a survey to gather feedback for academic research will look a lot different from a market research survey put together by a marketing team. **Multimedia Support —** Certain surveys work better when there is rich media included. Some survey solutions offer the ability to include multimedia like images, videos, and more. **Analytics —** This feature allows users to gain insights from the data collected within the software. The analytics capabilities within survey software can range from fairly basic to quite complex, with the ability to have different types of weighting, filtering, and multivariable analysis. **Email Distribution —** Use email to distribute survey questions. This feature may be an integration or just built in to the application itself. **Mobility —** This feature allows users to distribute surveys via mobile devices, which is an increasingly important feature to have, as people spend more time and conduct more activity on their phones and tablets than ever before. #### Additional Survey Software Features **Multilingual Support —** The ability to produce surveys in multiple languages can be vital if conducting international data collection. **White-Labeling —** This feature allows users to completely brand their surveys with their company or organization logo and feel. The fully branded survey may be helpful in raising brand awareness. **Answer Scoring —** Survey software can calculate survey scores automatically, which is dependent on the scoring algorithm for each survey. The algorithm sets the weight of different questions to determine the final score. **Answer Flows —** This feature handles the survey’s reaction to different answers that are given. As users go through the survey, different paths may be taken, depending on their answers to certain questions. ### Trends Related to Survey Software There are several trends that are currently affecting the survey software market. Some of the major ones include an increase in focus on the customer experience with the product, a paradigm shift to thinking about the customer experience as a whole. **Customer Experience Ecosystem —** Companies have begun to focus on every single customer touchpoint. Instead of just focusing on surveying for product feedback, companies will use survey tools to gain insights into how customers perceive their support and all of the other interaction points with the company. The multiuse nature of survey software will facilitate the gathering of this data. **Real User Feedback —** This is an increasingly important aspect of solidifying trust in a customer base. Potential customers want to see real user feedback to verify a product’s qualifications. This feedback is often collected using survey software, which allows customers to air grievances or wholeheartedly endorse products. The important thing here is the transparency that real user reviews allow a company to stamp its product with. **Multi-Channel Options —** The public is living in different portions of the digital world more and more. The increase in mobile phone usage that accompanied the proliferation of smartphones has driven an increased need for companies to reach customers at different touchpoints. Mobile versions of survey software applications are popping up everywhere, allowing users to gather data from multiple channels. Certain people still prefer phone surveys. Survey software has adapted to cover all available avenues to questioning. **Artificial Intelligence —** The rise of AI has affected the survey industry, in addition to many others. Applications are now using machine learning to help surveyors engineer new question sets and analyze the data they receive from those they survey. The number of survey solutions that incorporate machine learning and AI in their software should continue to increase going forward. **Personalized Questions —** Personalized question sets are the new normal. As survey solutions offer increasingly complex survey creation options, including skip logic and varied survey paths dependent on the answers to survey questions, there are more options for surveyors to engineer complicated surveys that will get them valuable data. **Pulse Surveys —** Pulse surveys are increasing in popularity. These are extremely short surveys, often just a question long, to gauge customer satisfaction. (You may have seen these in retail stores or airports, where the question is often about how your experience was and the possible answers range from a sad face to a smiley face.) Survey software will accomodate more of these pulse surveys going forward. ### Potential Issues with Survey Software **Subpar Answers —** This is a potential issue that can hamper the data collection process, particularly during anonymous surveys. If someone’s name is not attached to something, they might feel less of an obligation to fill out answers to the extent they otherwise might. **Survey Question Ambiguity —** This issue is not exclusive to surveys conducted with survey software but is still something to be aware of. If a company wants to use the data gathered by their survey, it should ensure that the open-ended questions are clear and the answers can be standardized. Ambiguities in the questions can lead to bad data, which then defeats the purpose of carrying the survey out in the first place. **Privacy —** The issue of survey data being exposed is always a concern, so organizations should take extra steps to ensure that the data they collect is being protected. ### Software and Services Related to Survey Software Survey software often integrates with third-party solutions in [marketing software](https://www.g2.com/categories/marketing) categories. [**CRM Software**](https://www.g2.com/categories/crm) **—** Survey solutions sometimes integrate with CRM software to provide users with survey data attached to customer profiles. **Marketing Software —** Survey software also usually interacts with marketing software to provide marketing solutions with access to data that can help shape strategy. ### What are the best software tools for creating professional surveys? Here are some leading software platforms for creating professional, high-quality surveys with ease: - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) offers advanced survey templates and logic features that make it easy to design polished, professional-grade surveys. - [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews)provides enterprise-level survey capabilities with deep analytics, ideal for high-stakes research and strategic feedback. - [Typeform](https://www.g2.com/products/typeform/reviews) creates visually engaging, conversational surveys that feel more interactive and user-friendly for respondents. - [Jotform](https://www.g2.com/products/jotform/reviews) combines powerful form-building with customizable survey layouts to support professional branding and design flexibility. - [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) delivers robust survey tools with multilingual support and analytics, perfect for global teams seeking polished insights. ### What are the most user-friendly survey software tools for small teams? Here are some of the most user-friendly survey tools ideal for [small teams](https://www.g2.com/categories/survey/small-business) looking to gather quick, actionable insights: - [Google Workspace (Forms)](https://www.g2.com/products/google-workspace/reviews) is easy to set up and share. Google Forms is ideal for small teams looking to create quick surveys with built-in collaboration. - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) offers a clean interface and seamless integration with Microsoft 365, making it a natural fit for small teams already using Office tools. - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) delivers conversational, mobile-friendly surveys with a minimal learning curve—perfect for small teams focused on engagement. - [Jotform](https://www.g2.com/products/jotform/reviews) provides a drag-and-drop builder with flexible templates, enabling small teams to launch polished surveys without technical skills. - [Typeform](https://www.g2.com/products/typeform/reviews) features a visually appealing, step-by-step format that enhances the user experience and simplifies data collection for lean teams.