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At a Glance
Market Segments
Small-Business (67.5% of reviews)
Mid-Market (50.8% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Contact Us Per Year
Apollo.io
Star Rating
(9,346)4.7 out of 5
Market Segments
Small-Business (67.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansG2 Buyer Intent
Star Rating
(1,156)4.5 out of 5
Market Segments
Mid-Market (50.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Learn more about G2 Buyer IntentSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that G2 Buyer Intent excels in user-friendliness, with many users highlighting its accessibility and ease of use. One user mentioned it serves as a "one-stop place for all my marketing needs," making it a great choice for those seeking a straightforward solution.
- Users say Apollo.io stands out for its comprehensive prospecting and outreach capabilities. Reviewers appreciate how it combines contact data management with engagement tracking, which helps streamline their sales workflows and prioritize leads effectively.
- According to verified reviews, G2 Buyer Intent offers superior support, with users noting that assistance is readily available when needed. This level of support can be crucial for teams that may require guidance during implementation or when navigating the platform's features.
- Reviewers mention that Apollo.io is particularly beneficial for small businesses, as it provides a free entry-level option and a feature-rich experience without overwhelming users. This makes it an attractive choice for startups looking to maximize their resources.
- G2 reviewers highlight that while both platforms have strong features, Apollo.io has a slight edge in terms of product direction and innovation, with users expressing confidence in its ongoing development and ability to meet evolving business needs.
- Users report that G2 Buyer Intent, while effective, may not offer the same depth of contact data as Apollo.io. Some users feel that Apollo.io's data availability and integration capabilities provide a more robust solution for those focused on lead generation and outreach.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
G2 Buyer Intent
Buyer Intent
Contact Us
Per Year
Buyer intent is an add-on to core G2 Profile and Reviews packages designed to accelerate and optimize your pipeline with low funnel intent data signals that reveal in-market buyers.
- Target accounts most likely to convert, increasing MQLs and decreasing acquisition costs
- Accelerate sales cycles and increase win rates
- Combat churn and identify upsell opportunities with category and competitor intent data
Free Trial
Apollo.io
Free Trial is available
G2 Buyer Intent
Free Trial is available
Ratings
Meets Requirements
9.1
7,388
8.7
899
Ease of Use
9.0
7,485
8.8
918
Ease of Setup
8.9
3,717
8.8
678
Ease of Admin
9.1
2,436
8.9
583
Quality of Support
8.8
6,330
9.2
883
Has the product been a good partner in doing business?
9.2
2,419
9.0
590
Product Direction (% positive)
9.4
7,108
8.2
866
Features by Category
Data Availability
8.8
2631
Not enough data
8.9
2585
Not enough data
8.6
2419
Not enough data
7.5
596
Not enough data
Data Accuracy
8.3
2570
Not enough data
8.6
2508
Not enough data
7.4
580
Not enough data
Agentic AI - Sales Intelligence
7.7
193
Not enough data
7.7
189
Not enough data
7.6
186
Not enough data
7.6
188
Not enough data
7.3
186
Not enough data
7.6
186
Not enough data
Platform
8.4
1147
Not enough data
8.8
1725
|
Verified
Not enough data
8.9
1850
Not enough data
8.6
1684
|
Verified
Not enough data
7.7
1337
|
Verified
Not enough data
8.3
1339
Not enough data
Features
8.9
2145
Not enough data
8.6
1887
Not enough data
8.5
1954
|
Verified
Not enough data
8.7
2084
|
Verified
Not enough data
9.0
2422
|
Verified
Not enough data
8.2
1657
Not enough data
8.3
1082
Not enough data
8.4
1870
|
Verified
Not enough data
8.5
1799
|
Verified
Not enough data
Lead Intelligence
8.1
576
Not enough data
8.2
572
Not enough data
8.3
571
Not enough data
Lead Management
8.5
586
Not enough data
7.8
579
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
558
Not enough data
7.4
549
Not enough data
7.7
549
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
549
Not enough data
7.9
540
Not enough data
8.3
542
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
672
Not enough data
8.3
712
Not enough data
8.4
708
Not enough data
8.0
677
Not enough data
Organization
8.3
682
Not enough data
8.3
682
Not enough data
8.3
676
Not enough data
Performance Analysis
7.9
697
Not enough data
8.4
714
Not enough data
Sales Analysis
7.8
685
Not enough data
8.0
690
Not enough data
Generative AI
7.9
569
Not enough data
7.9
567
Not enough data
Agentic AI - AI Sales Assistant
7.9
37
Not enough data
8.1
37
Not enough data
8.1
37
Not enough data
8.2
37
Not enough data
8.0
37
Not enough data
7.8
36
Not enough data
8.4
36
Not enough data
Diagnosis
7.6
405
Not enough data
7.7
405
Not enough data
7.9
403
Not enough data
8.1
397
Not enough data
Tracking
8.0
403
Not enough data
7.8
394
Not enough data
8.3
402
Not enough data
7.9
398
Not enough data
7.8
388
Not enough data
Reporting
8.2
392
Not enough data
8.1
389
Not enough data
7.8
383
Not enough data
7.5
382
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2255
|
Verified
Not enough data
9.0
2607
|
Verified
Not enough data
8.0
1830
|
Verified
Not enough data
8.4
2053
Not enough data
8.5
2175
|
Verified
Not enough data
8.4
1909
Not enough data
8.4
1931
Not enough data
Repeatability and Reportability
8.5
2064
|
Verified
Not enough data
8.7
2131
|
Verified
Not enough data
8.7
2118
|
Verified
Not enough data
8.3
1985
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2158
Not enough data
8.5
2132
Not enough data
8.5
1990
Not enough data
8.3
1935
Not enough data
8.1
1777
Not enough data
Generative AI
7.7
979
Not enough data
Agentic AI - Sales Engagement
7.4
120
Not enough data
7.6
118
Not enough data
7.2
120
Not enough data
7.3
120
Not enough data
7.2
119
Not enough data
7.1
122
Not enough data
7.5
121
Not enough data
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.5
118
Not enough data
Agent Performance Management
8.4
115
Not enough data
8.3
114
Not enough data
8.6
117
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
218
Not enough data
8.4
214
Not enough data
8.6
214
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
202
Not enough data
8.6
207
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
172
Not enough data
8.4
173
Not enough data
Data Availability
8.4
244
7.6
205
8.5
251
8.2
207
7.6
240
7.2
159
Platform Additional Functionality
8.4
256
8.2
202
8.1
245
7.9
167
7.6
240
7.5
153
8.1
242
8.2
172
Feature Not Available
8.4
175
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3307
|
Verified
Not enough data
8.9
3157
|
Verified
Not enough data
8.8
3348
|
Verified
Not enough data
8.8
3029
|
Verified
Not enough data
9.2
3130
Not enough data
Agentic AI - Lead Intelligence
8.0
79
Not enough data
Lead Monitoring
8.7
903
Not enough data
8.5
898
Not enough data
8.4
894
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
103
Not enough data
Data Capture
8.0
891
Not enough data
8.4
855
Not enough data
8.1
851
Not enough data
8.5
879
Not enough data
Analytics
8.6
876
Not enough data
8.5
864
Not enough data
Customization
8.1
852
Not enough data
8.3
870
Not enough data
8.3
848
Not enough data
8.5
873
Not enough data
Matching
8.5
157
Not enough data
8.1
154
Not enough data
8.1
153
Not enough data
Routing
8.2
153
Not enough data
8.3
149
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
150
Not enough data
8.3
145
Not enough data
8.3
149
Not enough data
8.0
148
Not enough data
8.4
149
Not enough data
8.5
151
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
49
Not enough data
8.4
49
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
48
Not enough data
8.2
49
Not enough data
CRM Data Enrichment
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
Account Management
8.2
47
Not enough data
8.3
47
Not enough data
8.1
47
Not enough data
8.3
47
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.8
88
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
88
Not enough data
8.4
88
Not enough data
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.1
20
Not enough data
Generative AI
7.8
703
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
7.9
96
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
79
Not enough data
7.6
79
Not enough data
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
50
Not enough data
8.4
50
Not enough data
8.1
48
Not enough data
8.1
49
Not enough data
Attribution
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Not enough data
Discovery
9.1
370
Not enough data
8.6
343
Not enough data
8.7
362
Not enough data
Management
8.5
334
Not enough data
8.7
357
Not enough data
Platform
8.7
338
Not enough data
8.8
345
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
228
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
236
Not enough data
8.5
241
Not enough data
8.3
235
Not enough data
Administrative
8.4
235
Not enough data
8.4
230
Not enough data
8.2
230
Not enough data
Agentic AI - Email Tracking
7.8
91
Not enough data
7.7
91
Not enough data
7.7
91
Not enough data
7.7
90
Not enough data
7.5
90
Not enough data
7.6
89
Not enough data
7.6
89
Not enough data
Analytics
8.4
732
Not enough data
8.3
720
Not enough data
8.0
709
Not enough data
Customizations
8.5
720
Not enough data
8.8
725
Not enough data
8.4
725
Not enough data
8.3
717
Not enough data
8.5
707
Not enough data
Generative AI
7.9
620
Not enough data
Agentic AI - Outbound Call Tracking
7.8
45
Not enough data
7.9
45
Not enough data
Calling
8.1
333
Not enough data
7.9
325
Not enough data
8.1
322
Not enough data
8.3
319
Not enough data
7.6
48
Not enough data
Contacts
8.3
322
Not enough data
8.1
315
Not enough data
8.3
320
Not enough data
Insights
8.3
317
Not enough data
8.2
315
Not enough data
7.8
310
Not enough data
8.5
316
Not enough data
8.2
308
Not enough data
8.2
47
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
16
Not enough data
8.1
15
Not enough data
7.9
15
Not enough data
7.8
15
Not enough data
Lead Intelligence
8.8
1025
Not enough data
8.8
602
Not enough data
9.0
1075
Not enough data
Lead Management
9.0
1012
Not enough data
8.6
902
Not enough data
9.0
1029
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
950
Not enough data
Data Availability - Marketing Account Intelligence
8.3
97
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
96
Not enough data
Categories
Categories
Shared Categories
Apollo.io and G2 Buyer Intent are categorized as Buyer Intent Data Providers
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Lead Intelligence, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Engagement, Conversation Intelligence, Business Scheduling, Sales Intelligence, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, and AI Chatbots
G2 Buyer Intent has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
G2 Buyer Intent
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Computer Software
52.5%
Information Technology and Services
16.2%
Marketing and Advertising
6.6%
Internet
3.5%
Computer & Network Security
2.3%
Other
18.9%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Anyone else having trouble posting?
8 Comments
CF
Yes, I am having the same problem. I tried with more companies, but none of my evaluations are validated.Read more
Per Seat or Per Use Pricing?? HRtech software
1 Comment
Official Response from Paycor Smart Sourcing (formerly Talenya)
Talenya is priced per job posted on our platform. We do not use per-seat pricing and there is no seat limitation. The cost per job varies depending on...Read more
How can I see my product profile's performance?
1 Comment
Official Response from G2 Buyer Intent
Within your my.G2 dashboard you are able to see an overview of your Reviews, Traffic, Buyer Intent, and Marketing Content.
Additional analytics including...Read more
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