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Compare ActiveCampaign and AdRoll ABM (Formerly RollWorks) 
Featured Products
At a Glance
Market Segments
Small-Business (92.1% of reviews)
Mid-Market (56.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,485)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansAdRoll ABM (Formerly RollWorks)
Star Rating
(572)4.3 out of 5
Market Segments
Mid-Market (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)ActiveCampaign vs AdRoll ABM (Formerly RollWorks)
When assessing the two solutions, reviewers found AdRoll ABM (Formerly RollWorks) easier to use, set up, and administer. Reviewers also preferred doing business with AdRoll ABM (Formerly RollWorks) overall.
- Reviewers felt that ActiveCampaign meets the needs of their business better than AdRoll ABM (Formerly RollWorks).
- When comparing quality of ongoing product support, reviewers felt that AdRoll ABM (Formerly RollWorks) is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AdRoll ABM (Formerly RollWorks) over ActiveCampaign.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
AdRoll ABM (Formerly RollWorks)
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
AdRoll ABM (Formerly RollWorks)
No trial information availableRatings
Meets Requirements
8.8
11,020
8.3
475
Ease of Use
8.2
11,135
8.4
480
Ease of Setup
8.0
7,072
8.3
307
Ease of Admin
8.4
6,285
8.5
252
Quality of Support
8.5
10,199
8.9
457
Has the product been a good partner in doing business?
8.8
6,144
8.9
256
Product Direction (% positive)
8.2
10,428
8.7
443
Features by Category
Sales Force Automation
8.2
2088
|
Verified
Not enough data
7.0
1015
Not enough data
7.9
1754
|
Verified
Not enough data
7.7
1671
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1426
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1275
|
Verified
Not enough data
Marketing Automation
9.0
2298
|
Verified
Not enough data
8.8
2190
|
Verified
Not enough data
8.5
2142
|
Verified
Not enough data
7.8
1478
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1625
|
Verified
Not enough data
7.9
1757
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1446
|
Verified
Not enough data
Reporting & Analytics
7.7
1943
|
Verified
Not enough data
7.9
2138
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1972
|
Verified
Not enough data
8.0
1922
|
Verified
Not enough data
8.1
2022
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2088
|
Verified
Not enough data
7.5
1473
|
Verified
Not enough data
Integration
8.1
1923
|
Verified
Not enough data
8.1
1931
|
Verified
Not enough data
7.8
1631
|
Verified
Not enough data
Generative AI
6.1
642
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6449
|
Verified
Not enough data
8.9
6274
|
Verified
Not enough data
8.5
6128
|
Verified
Not enough data
8.8
5731
|
Verified
Not enough data
Online Marketing
7.4
4370
|
Verified
Not enough data
7.9
4075
|
Verified
Not enough data
7.8
3531
|
Verified
Not enough data
8.1
4863
|
Verified
Not enough data
7.8
3466
|
Verified
Not enough data
Lead Management
8.3
4350
|
Verified
Not enough data
8.0
3958
|
Verified
Not enough data
8.5
5076
|
Verified
Not enough data
7.9
3484
|
Verified
Not enough data
8.5
4336
|
Verified
Not enough data
8.0
3984
|
Verified
Not enough data
8.2
3790
|
Verified
Not enough data
8.0
3561
|
Verified
Not enough data
Campaign Management
8.0
3485
|
Verified
Not enough data
7.7
3103
|
Verified
Not enough data
7.2
2634
Not enough data
6.8
2333
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2674
|
Verified
Not enough data
7.3
2546
|
Verified
Not enough data
7.1
2439
|
Verified
Not enough data
7.0
2396
|
Verified
Not enough data
Reporting & Analytics
8.1
5168
|
Verified
Not enough data
7.6
3584
|
Verified
Not enough data
7.2
2915
|
Verified
Not enough data
7.1
2721
|
Verified
Not enough data
6.9
2440
|
Verified
Not enough data
Platform
7.9
3718
|
Verified
Not enough data
8.1
3496
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2402
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3703
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
216
Not enough data
6.4
220
Not enough data
6.5
219
Not enough data
6.4
216
Not enough data
6.2
218
Not enough data
6.4
219
Not enough data
Integration
8.1
3753
|
Verified
Not enough data
8.1
3645
|
Verified
Not enough data
7.8
3123
|
Verified
Not enough data
Data Availability
Not enough data
8.0
65
Not enough data
8.4
68
Not enough data
7.1
51
|
Verified
Not enough data
6.2
21
Data Accuracy
Not enough data
8.1
60
Not enough data
8.3
63
Not enough data
6.8
19
Agentic AI - Sales Intelligence
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Platform
Not enough data
Feature Not Available
Not enough data
8.4
48
|
Verified
Not enough data
8.7
45
Not enough data
8.0
50
|
Verified
Not enough data
5.9
32
|
Verified
Not enough data
7.4
35
Features
Not enough data
8.2
55
Not enough data
8.7
61
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
8.0
58
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
57
|
Verified
Not enough data
7.3
47
|
Verified
Channel Functionality
Not enough data
8.6
179
Platform Interoperability
Not enough data
7.4
74
Agentic AI - Display Advertising
Not enough data
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Campaign Management
8.3
348
8.3
173
8.3
321
7.9
165
8.1
306
8.3
164
7.8
285
7.6
136
7.9
274
8.3
146
8.3
265
8.5
126
8.2
258
8.2
110
7.9
239
7.8
112
7.7
231
8.2
144
7.9
265
7.7
135
7.8
239
7.8
111
7.5
221
Feature Not Available
7.7
223
7.5
97
Targeting
8.3
295
8.6
178
8.3
283
8.9
176
7.8
256
8.2
147
8.0
250
8.0
129
Platform
8.2
309
8.2
140
8.0
288
7.6
141
8.5
301
8.7
162
8.5
337
8.6
166
8.4
271
8.3
135
8.3
303
7.9
137
8.6
298
8.1
126
8.1
243
Feature Not Available
8.1
287
7.9
126
Lead Intelligence
Not enough data
8.1
86
|
Verified
Not enough data
8.5
89
Not enough data
7.8
73
Lead Management
Not enough data
8.3
95
Not enough data
7.5
77
Not enough data
8.0
90
Marketing Campaigns
Not enough data
7.9
84
Not enough data
7.5
75
Not enough data
7.6
78
Not enough data
7.8
73
|
Verified
Not enough data
8.0
79
Campaign Execution
Not enough data
7.3
62
Not enough data
8.2
86
Not enough data
8.4
81
Not enough data
7.4
63
Agentic AI - Account Data Management
Not enough data
6.7
30
Not enough data
6.8
29
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Messenger
7.4
1124
Not enough data
5.9
976
Not enough data
6.5
1002
Not enough data
6.9
1044
Not enough data
Channels
6.4
988
Not enough data
7.3
1173
Not enough data
5.9
914
Not enough data
5.5
832
Not enough data
5.9
839
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Retargeting
Not enough data
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Agentic AI - Retargeting
Not enough data
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Templates
7.7
2017
Not enough data
6.3
1513
Not enough data
7.0
1613
Not enough data
7.5
1677
Not enough data
Edit
7.4
1751
Not enough data
8.0
1964
Not enough data
7.4
1659
Not enough data
Logistics
7.8
1811
Not enough data
7.0
1578
Not enough data
7.8
1769
Not enough data
7.7
1542
Not enough data
Generative AI
5.9
836
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.1
109
Not enough data
6.2
108
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Data Sourcing
Not enough data
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Intelligence
Not enough data
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Data Availability
Not enough data
7.4
89
Not enough data
8.1
96
Not enough data
6.9
60
Platform Additional Functionality
Not enough data
8.4
94
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Design and Customization
7.7
201
Not enough data
7.6
196
Not enough data
8.1
178
Not enough data
8.0
188
Not enough data
Campaigns
7.9
167
Not enough data
8.3
178
Not enough data
7.9
145
Not enough data
7.7
179
Not enough data
Integrations
8.1
171
Not enough data
6.7
114
Not enough data
7.9
129
Not enough data
7.3
142
Not enough data
Generative AI
6.0
64
Not enough data
Agentic AI - Vulnerability Scanner
6.4
15
Not enough data
6.7
15
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Basics
Not enough data
8.6
33
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.2
8
Not enough data
8.6
6
Platform Data
Not enough data
8.4
38
Not enough data
8.2
32
Platform Additional Functionality
Not enough data
8.7
38
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Artificial Intelligence
Not enough data
8.3
6
Not enough data
6.7
5
Platform Basics
Not enough data
8.6
215
Platform Data
Not enough data
8.3
211
Not enough data
7.6
195
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
8.1
204
Agentic AI - Account-Based Advertising
Not enough data
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
8.9
6
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
348
8.3
173
8.3
321
7.9
165
8.1
306
8.3
164
7.8
285
7.6
136
7.9
274
8.3
146
8.3
265
8.5
126
8.2
258
8.2
110
7.9
239
7.8
112
7.7
231
8.2
144
7.9
265
7.7
135
7.8
239
7.8
111
7.5
221
Feature Not Available
7.7
223
7.5
97
Targeting
8.3
295
8.6
178
8.3
283
8.9
176
7.8
256
8.2
147
8.0
250
8.0
129
Platform
8.2
309
8.2
140
8.0
288
7.6
141
8.5
301
8.7
162
8.5
337
8.6
166
8.4
271
8.3
135
8.3
303
7.9
137
8.6
298
8.1
126
8.1
243
Feature Not Available
8.1
287
7.9
126
Platform Interoperability
7.8(won by 0.5)
202
7.3
25
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by 0.6)
301
7.3
48
Campaign Management
8.3(tied score)
348
8.3(tied score)
173
8.3(won by 0.4)
321
7.9
165
8.1
306
8.3(won by 0.2)
164
7.8(won by 0.2)
285
7.6
136
7.9
274
8.3(won by 0.4)
146
8.3
265
8.5(won by 0.2)
126
8.2(tied score)
258
8.2(tied score)
110
7.9(won by 0.1)
239
7.8
112
7.7
231
8.2(won by 0.5)
144
7.9(won by 0.2)
265
7.7
135
7.8(tied score)
239
7.8(tied score)
111
7.5(won by default)
221
Feature Not Available
7.7(won by 0.2)
223
7.5
97
Targeting
8.3
295
8.6(won by 0.3)
178
8.3
283
8.9(won by 0.6)
176
7.8
256
8.2(won by 0.4)
147
8.0(tied score)
250
8.0(tied score)
129
Platform
8.2(tied score)
309
8.2(tied score)
140
8.0(won by 0.4)
288
7.6
141
8.5
301
8.7(won by 0.2)
162
8.5
337
8.6(won by 0.1)
166
8.4(won by 0.1)
271
8.3
135
8.3(won by 0.4)
303
7.9
137
8.6(won by 0.5)
298
8.1
126
8.1(won by default)
243
Feature Not Available
8.1(won by 0.2)
287
7.9
126
Lead Intelligence
Not enough data
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Agentic AI - Lead Intelligence
Not enough data
6.9
6
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
657
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
668
Not enough data
5.7
422
Not enough data
7.4
528
Not enough data
6.2
431
Not enough data
7.0
506
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
348
8.3
173
8.3
321
7.9
165
8.1
306
8.3
164
7.8
285
7.6
136
7.9
274
8.3
146
8.3
265
8.5
126
8.2
258
8.2
110
7.9
239
7.8
112
7.7
231
8.2
144
7.9
265
7.7
135
7.8
239
7.8
111
7.5
221
Feature Not Available
7.7
223
7.5
97
Targeting
8.3
295
8.6
178
8.3
283
8.9
176
7.8
256
8.2
147
8.0
250
8.0
129
Demand Side Platforms
Not enough data
8.9
6
Not enough data
8.3
7
Not enough data
8.1
6
Platform
8.2
309
8.2
140
8.0
288
7.6
141
8.5
301
8.7
162
8.5
337
8.6
166
8.4
271
8.3
135
8.3
303
7.9
137
8.6
298
8.1
126
8.1
243
Feature Not Available
8.1
287
7.9
126
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Lead Intelligence
Not enough data
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Lead Management
Not enough data
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Marketing Campaigns
Not enough data
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Data Availability - Marketing Account Intelligence
Not enough data
7.1
11
Data Accuracy - Marketing Account Intelligence
Not enough data
7.0
11
Agentic AI - Account-Based Analytics
Not enough data
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Lead Intelligence
Not enough data
8.0
110
Not enough data
8.3
128
Not enough data
7.4
108
Lead Management
Not enough data
8.3
122
Not enough data
7.8
102
Not enough data
8.4
122
Marketing Campaigns
Not enough data
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
118
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and AdRoll ABM (Formerly RollWorks) are categorized as Social Media Advertising
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Live Chat, and Salesforce AppExchange Apps
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Display Advertising, and Sales Intelligence
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Computer Software
27.5%
Information Technology and Services
15.2%
Marketing and Advertising
12.0%
Financial Services
5.3%
Hospital & Health Care
2.8%
Other
37.2%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
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