Compare ActiveCampaign and AdRoll ABM (Formerly RollWorks) 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Mid-Market (56.2% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,618)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansAdRoll ABM (Formerly RollWorks)
Star Rating
(601)4.3 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in providing a robust automation builder, allowing users to create detailed customer journeys based on user behavior. This flexibility is particularly appreciated for automating targeted emails, which saves time and enhances engagement.
- Users say that AdRoll ABM (Formerly RollWorks) offers a straightforward setup process, making it easy for teams to get started with display advertising. Reviewers highlight the helpful support from account managers during onboarding, which contributes to a smooth integration experience.
- Reviewers mention that ActiveCampaign's advanced segmentation and integrated CRM capabilities enable personalized campaigns and effective tracking of customer journeys. This all-in-one approach is praised for making complex marketing automation feel approachable and tailored.
- According to verified reviews, AdRoll ABM (Formerly RollWorks) provides great visibility into campaign performance, allowing users to easily identify what works and what doesn’t. This feature is essential for making timely adjustments and improving overall advertising effectiveness.
- G2 reviewers highlight that while ActiveCampaign has a slightly lower ease of use score, its powerful features and flexibility often outweigh this concern, making it a preferred choice for small businesses looking for comprehensive marketing solutions.
- Users report that AdRoll ABM (Formerly RollWorks) shines in its quality of support, with many users appreciating the assistance provided during the setup and ongoing management of campaigns, which enhances the overall user experience.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
AdRoll ABM (Formerly RollWorks)
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
AdRoll ABM (Formerly RollWorks)
No trial information availableRatings
Meets Requirements
8.8
11,141
8.4
505
Ease of Use
8.2
11,257
8.4
510
Ease of Setup
8.0
7,190
8.3
335
Ease of Admin
8.4
6,338
8.6
259
Quality of Support
8.5
10,315
8.9
485
Has the product been a good partner in doing business?
8.8
6,196
8.9
264
Product Direction (% positive)
8.2
10,547
8.6
470
Features by Category
Sales Force Automation
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Not enough data
Marketing Automation
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Not enough data
Customer Support
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Not enough data
Reporting & Analytics
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Not enough data
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6478
|
Verified
Not enough data
8.9
6311
|
Verified
Not enough data
8.5
6139
|
Verified
Not enough data
8.8
5773
|
Verified
Not enough data
Online Marketing
7.4
4387
|
Verified
Not enough data
7.9
4075
|
Verified
Not enough data
7.8
3533
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3468
|
Verified
Not enough data
Lead Management
8.3
4359
|
Verified
Not enough data
8.0
3960
|
Verified
Not enough data
8.5
5107
|
Verified
Not enough data
8.0
3488
|
Verified
Not enough data
8.5
4354
|
Verified
Not enough data
8.1
3997
|
Verified
Not enough data
8.2
3793
|
Verified
Not enough data
8.0
3572
|
Verified
Not enough data
Campaign Management
8.0
3487
|
Verified
Not enough data
7.8
3103
|
Verified
Not enough data
7.2
2634
Not enough data
6.8
2334
|
Verified
Not enough data
Social
6.9
2320
|
Verified
Not enough data
7.3
2676
|
Verified
Not enough data
7.3
2546
|
Verified
Not enough data
7.1
2439
|
Verified
Not enough data
7.0
2397
|
Verified
Not enough data
Reporting & Analytics
8.1
5188
|
Verified
Not enough data
7.6
3587
|
Verified
Not enough data
7.2
2917
|
Verified
Not enough data
7.1
2722
|
Verified
Not enough data
6.9
2440
|
Verified
Not enough data
Platform
7.9
3719
|
Verified
Not enough data
8.2
3523
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2400
|
Verified
Not enough data
7.0
2133
|
Verified
Not enough data
8.4
3715
|
Verified
Not enough data
7.5
2425
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
218
Not enough data
6.4
221
Not enough data
6.5
220
Not enough data
6.5
218
Not enough data
6.3
220
Not enough data
6.5
221
Not enough data
Integration
8.1
3754
|
Verified
Not enough data
8.1
3651
|
Verified
Not enough data
7.8
3127
|
Verified
Not enough data
Data Availability
Not enough data
8.0
67
Not enough data
8.3
70
Not enough data
7.0
53
|
Verified
Not enough data
6.2
21
Data Accuracy
Not enough data
8.0
61
Not enough data
8.3
64
Not enough data
6.8
19
Agentic AI - Sales Intelligence
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Platform
Not enough data
Feature Not Available
Not enough data
8.4
50
|
Verified
Not enough data
8.8
47
Not enough data
8.0
52
|
Verified
Not enough data
5.9
33
|
Verified
Not enough data
7.5
37
Features
Not enough data
8.1
57
Not enough data
8.6
64
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
7.9
59
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
59
|
Verified
Not enough data
7.3
48
|
Verified
Channel Functionality
Not enough data
8.6
185
Platform Interoperability
Not enough data
7.4
75
Agentic AI - Display Advertising
Not enough data
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Campaign Management
8.3
348
8.3
178
8.3
320
7.9
168
8.1
305
8.3
167
7.8
284
7.6
138
7.9
273
8.3
148
8.3
264
8.5
127
8.2
257
8.2
111
7.9
238
7.8
113
7.7
230
8.2
146
7.9
264
7.7
137
7.8
238
7.8
112
7.5
220
Feature Not Available
7.7
222
7.5
97
Targeting
8.3
294
8.6
183
8.3
282
8.9
179
7.8
255
8.2
148
8.0
249
8.0
129
Platform
8.2
308
8.3
142
8.0
287
7.6
142
8.5
300
8.7
163
8.5
336
8.6
167
8.4
270
8.3
135
8.3
302
7.9
137
8.6
297
8.1
126
8.1
242
Feature Not Available
8.1
286
7.9
126
Lead Intelligence
Not enough data
8.2
87
|
Verified
Not enough data
8.6
93
Not enough data
7.8
75
Lead Management
Not enough data
8.3
101
Not enough data
7.5
79
Not enough data
8.2
99
Marketing Campaigns
Not enough data
8.0
90
Not enough data
7.5
76
Not enough data
7.7
82
Not enough data
7.8
74
|
Verified
Not enough data
7.9
85
Campaign Execution
Not enough data
7.3
62
Not enough data
8.3
89
Not enough data
8.4
82
Not enough data
7.4
64
Agentic AI - Account Data Management
Not enough data
6.7
30
Not enough data
7.1
32
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Retargeting
Not enough data
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
148
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Agentic AI - Retargeting
Not enough data
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Data Sourcing
Not enough data
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Intelligence
Not enough data
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Data Availability
Not enough data
7.4
90
Not enough data
8.1
97
Not enough data
6.9
60
Platform Additional Functionality
Not enough data
8.4
96
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Basics
Not enough data
8.7
35
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.3
9
Not enough data
8.6
6
Platform Data
Not enough data
8.5
40
Not enough data
8.2
33
Platform Additional Functionality
Not enough data
8.7
39
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Artificial Intelligence
Not enough data
8.6
7
Not enough data
6.7
5
Platform Basics
Not enough data
8.6
217
Platform Data
Not enough data
8.3
214
Not enough data
7.6
197
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
8.1
206
Agentic AI - Account-Based Advertising
Not enough data
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.6
24
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
8.8
7
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
348
8.3
178
8.3
320
7.9
168
8.1
305
8.3
167
7.8
284
7.6
138
7.9
273
8.3
148
8.3
264
8.5
127
8.2
257
8.2
111
7.9
238
7.8
113
7.7
230
8.2
146
7.9
264
7.7
137
7.8
238
7.8
112
7.5
220
Feature Not Available
7.7
222
7.5
97
Targeting
8.3
294
8.6
183
8.3
282
8.9
179
7.8
255
8.2
148
8.0
249
8.0
129
Platform
8.2
308
8.3
142
8.0
287
7.6
142
8.5
300
8.7
163
8.5
336
8.6
167
8.4
270
8.3
135
8.3
302
7.9
137
8.6
297
8.1
126
8.1
242
Feature Not Available
8.1
286
7.9
126
Platform Interoperability
7.8(won by 0.5)
201
7.3
25
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by 0.6)
300
7.3
48
Campaign Management
8.3(tied score)
348
8.3(tied score)
178
8.3(won by 0.4)
320
7.9
168
8.1
305
8.3(won by 0.2)
167
7.8(won by 0.2)
284
7.6
138
7.9
273
8.3(won by 0.4)
148
8.3
264
8.5(won by 0.2)
127
8.2(tied score)
257
8.2(tied score)
111
7.9(won by 0.1)
238
7.8
113
7.7
230
8.2(won by 0.5)
146
7.9(won by 0.2)
264
7.7
137
7.8(tied score)
238
7.8(tied score)
112
7.5(won by default)
220
Feature Not Available
7.7(won by 0.2)
222
7.5
97
Targeting
8.3
294
8.6(won by 0.3)
183
8.3
282
8.9(won by 0.6)
179
7.8
255
8.2(won by 0.4)
148
8.0(tied score)
249
8.0(tied score)
129
Platform
8.2
308
8.3(won by 0.1)
142
8.0(won by 0.4)
287
7.6
142
8.5
300
8.7(won by 0.2)
163
8.5
336
8.6(won by 0.1)
167
8.4(won by 0.1)
270
8.3
135
8.3(won by 0.4)
302
7.9
137
8.6(won by 0.5)
297
8.1
126
8.1(won by default)
242
Feature Not Available
8.1(won by 0.2)
286
7.9
126
Lead Intelligence
Not enough data
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Agentic AI - Lead Intelligence
Not enough data
6.9
6
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
348
8.3
178
8.3
320
7.9
168
8.1
305
8.3
167
7.8
284
7.6
138
7.9
273
8.3
148
8.3
264
8.5
127
8.2
257
8.2
111
7.9
238
7.8
113
7.7
230
8.2
146
7.9
264
7.7
137
7.8
238
7.8
112
7.5
220
Feature Not Available
7.7
222
7.5
97
Targeting
8.3
294
8.6
183
8.3
282
8.9
179
7.8
255
8.2
148
8.0
249
8.0
129
Demand Side Platforms
Not enough data
9.0
7
Not enough data
8.3
7
Not enough data
8.1
6
Platform
8.2
308
8.3
142
8.0
287
7.6
142
8.5
300
8.7
163
8.5
336
8.6
167
8.4
270
8.3
135
8.3
302
7.9
137
8.6
297
8.1
126
8.1
242
Feature Not Available
8.1
286
7.9
126
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
9.0
5
Not enough data
9.3
5
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Lead Intelligence
Not enough data
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Lead Management
Not enough data
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Marketing Campaigns
Not enough data
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Data Availability - Marketing Account Intelligence
Not enough data
7.1
11
Data Accuracy - Marketing Account Intelligence
Not enough data
7.0
11
Agentic AI - Account-Based Analytics
Not enough data
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Lead Intelligence
Not enough data
8.0
111
Not enough data
8.3
129
Not enough data
7.4
109
Lead Management
Not enough data
8.3
123
Not enough data
7.8
102
Not enough data
8.4
124
Marketing Campaigns
Not enough data
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
119
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and AdRoll ABM (Formerly RollWorks) are categorized as Social Media Advertising
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, CRM, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, and Salesforce AppExchange Apps
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Display Advertising, and Sales Intelligence
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Computer Software
27.1%
Information Technology and Services
15.1%
Marketing and Advertising
11.9%
Financial Services
5.2%
Hospital & Health Care
2.8%
Other
37.9%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
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