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HubSpot Content Hub Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users commend the ease of use of HubSpot Content Hub, simplifying tasks like sales and membership management effectively. (232 mentions)
Users love the user-friendly drag and drop CMS of HubSpot Content Hub for organizing and customizing content effectively. (111 mentions)
Users love the user-friendly interface and integrated features of HubSpot Content Hub that enhance productivity and creativity. (91 mentions)
Users love the easy creation of content with HubSpot Content Hub, streamlining their management efforts effectively. (84 mentions)
Users love the beautiful, user-friendly interface of HubSpot Content Hub, making content creation enjoyable and efficient. (80 mentions)
Users value the seamless integrations of HubSpot Content Hub, enhancing communication and reporting for marketing efforts. (60 mentions)
Users find limited customization options in HubSpot Content Hub, hindering their ability to create tailored solutions. (52 mentions)
Users experience a learning curve with HubSpot Content Hub, making it less user-friendly for the less tech-savvy. (44 mentions)
Users find the lack of customization in HubSpot Content Hub limiting, especially for templates and deployment. (33 mentions)
Users find the pricing too high, especially for smaller companies looking for accessible features. (32 mentions)
Users experience confusing interface issues with filters and template edits, complicating accurate data analysis. (26 mentions)
Users find HubSpot Content Hub to be not user-friendly, citing frequent glitches and challenges in navigation and customization. (19 mentions)

Top Pros or Advantages of HubSpot Content Hub

1. Ease of Use
Users commend the ease of use of HubSpot Content Hub, simplifying tasks like sales and membership management effectively.
See 232 mentions

See Related User Reviews

ML

Margaret L.

Small-Business (50 or fewer emp.)

4.5/5

"Great, so helpful"

What do you like about HubSpot Content Hub?

It's been really seamless for our team to utilize for sales and membership management

Plamina B.
PB

Plamina B.

Small-Business (50 or fewer emp.)

5.0/5

"It’s the only one for us"

What do you like about HubSpot Content Hub?

It’s easy enough for anyone to understand and once you get to grips with it, it’s hard to accept any other software.

2. Content Management
Users love the user-friendly drag and drop CMS of HubSpot Content Hub for organizing and customizing content effectively.
See 111 mentions

See Related User Reviews

AT

Ariya T.

Small-Business (50 or fewer emp.)

5.0/5

"Content hub"

What do you like about HubSpot Content Hub?

Manage content so easy and share it in campaign

Citlali Anahi B.
CB

Citlali Anahi B.

Enterprise (> 1000 emp.)

5.0/5

"Fantastic Experience!"

What do you like about HubSpot Content Hub?

Organizing content in a productive way. .

3. Features
Users love the user-friendly interface and integrated features of HubSpot Content Hub that enhance productivity and creativity.
See 91 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

3.0/5

"Absolutely Delicious Content Creation – HubSpot Content Hub is a Treat! 🍰"

What do you like about HubSpot Content Hub?

Using HubSpot’s Content Hub feels like biting into the richest, most decadent slice of cake. The good stuff (aka the frosting): Beautiful, user-

Jasmine H.
JH

Jasmine H.

Mid-Market (51-1000 emp.)

5.0/5

"Using HubSpot in my day-to-day work has been a game changer."

What do you like about HubSpot Content Hub?

From email tracking and automated workflows to managing customer relationships, everything is streamlined in one place. It’s helped me stay on top of

4. Easy Creation
Users love the easy creation of content with HubSpot Content Hub, streamlining their management efforts effectively.
See 84 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great CMS for website and blog"

What do you like about HubSpot Content Hub?

The HubSpot CMS and Content Hub are really intuitive and user-friendly. I love that you can just have everything connected in one same place. There ar

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Seamless Content + CRM Integration"

What do you like about HubSpot Content Hub?

HubSpot Content Hub makes managing and scaling content super easy. The AI features, SEO recommendations, and content personalization save a lot of tim

5. Intuitive
Users love the beautiful, user-friendly interface of HubSpot Content Hub, making content creation enjoyable and efficient.
See 80 mentions

See Related User Reviews

MO

Madeline O.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience"

What do you like about HubSpot Content Hub?

The innovation and ease of use within the system

Plamina B.
PB

Plamina B.

Small-Business (50 or fewer emp.)

5.0/5

"It’s the only one for us"

What do you like about HubSpot Content Hub?

It’s easy enough for anyone to understand and once you get to grips with it, it’s hard to accept any other software.

6. Integrations
Users value the seamless integrations of HubSpot Content Hub, enhancing communication and reporting for marketing efforts.
See 60 mentions

See Related User Reviews

Joe R.
JR

Joe R.

Small-Business (50 or fewer emp.)

5.0/5

"Awesome websites without the tech headaches"

What do you like about HubSpot Content Hub?

I was able to create a fantastic website by myself using Content Hub and the Clean theme (from the marketplace). I love that it’s drag and drop u

Rohan K.
RK

Rohan K.

Small-Business (50 or fewer emp.)

5.0/5

"Hubspot Content Hub Is Great"

What do you like about HubSpot Content Hub?

It makes it easy to streamline campaigns with intuitive tools and built-in SEO recommendations. What we like best is how seamlessly it integrates with

Top Cons or Disadvantages of HubSpot Content Hub

1. Limited Customization
Users find limited customization options in HubSpot Content Hub, hindering their ability to create tailored solutions.
See 52 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Great product."

What do you dislike about HubSpot Content Hub?

Email designer has too many limitations.

Francisco L.
FL

Francisco L.

3.5/5

"Streamlined Content Management with HubSpot"

What do you dislike about HubSpot Content Hub?

I find that the customization options in HubSpot Content Hub are somewhat limited for our specific needs. While the platform is progressing, more tail

2. Learning Curve
Users experience a learning curve with HubSpot Content Hub, making it less user-friendly for the less tech-savvy.
See 44 mentions

See Related User Reviews

Elinor G.
EG

Elinor G.

Mid-Market (51-1000 emp.)

4.5/5

"The content hub is worth the hype"

What do you dislike about HubSpot Content Hub?

Scaling up can lead to higher costs. There is a bit of a learning curve for new employers but nothing too difficult that we can not train them up on.

AO

Adriana O.

Mid-Market (51-1000 emp.)

4.5/5

"Audience Experience Manager"

What do you dislike about HubSpot Content Hub?

Sometimes it takes a bit more of an advanced software brain to think. It's not super user friendly if you're not the most tech savvy.

3. Lack of Customization
Users find the lack of customization in HubSpot Content Hub limiting, especially for templates and deployment.
See 33 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Great product."

What do you dislike about HubSpot Content Hub?

Email designer has too many limitations.

Tania S.
TS

Tania S.

Mid-Market (51-1000 emp.)

2.5/5

"Good for Hubspot integration not great for customization"

What do you dislike about HubSpot Content Hub?

Not very customizable if you want custom templates, multi environments or mobile apps. Also fairly complicated to deploy.

4. Expensive
Users find the pricing too high, especially for smaller companies looking for accessible features.
See 32 mentions

See Related User Reviews

Toy I.
TI

Toy I.

Small-Business (50 or fewer emp.)

5.0/5

"just the best"

What do you dislike about HubSpot Content Hub?

the price from starter to professional is far too high. really very sad!!

Kevin M.
KM

Kevin M.

Small-Business (50 or fewer emp.)

5.0/5

"Big fan of Hubspot"

What do you dislike about HubSpot Content Hub?

I wish some of the paid features were more accessable.

5. Confusing Interface
Users experience confusing interface issues with filters and template edits, complicating accurate data analysis.
See 26 mentions

See Related User Reviews

Plamina B.
PB

Plamina B.

Small-Business (50 or fewer emp.)

5.0/5

"It’s the only one for us"

What do you dislike about HubSpot Content Hub?

Sometimes it can be a bit mysterious…I wish it was less clunky in places

Mike S.
MS

Mike S.

Small-Business (50 or fewer emp.)

4.0/5

"Seamless Integration with CRM, Slight Template Challenges"

What do you dislike about HubSpot Content Hub?

I find it difficult to locate where to edit the template embedded code in HubSpot Content Hub.

6. Not User-Friendly
Users find HubSpot Content Hub to be not user-friendly, citing frequent glitches and challenges in navigation and customization.
See 19 mentions

See Related User Reviews

AO

Adriana O.

Mid-Market (51-1000 emp.)

4.5/5

"Audience Experience Manager"

What do you dislike about HubSpot Content Hub?

Sometimes it takes a bit more of an advanced software brain to think. It's not super user friendly if you're not the most tech savvy.

Verified User
C

Verified User

Small-Business (50 or fewer emp.)

2.5/5

"CMS Experience"

What do you dislike about HubSpot Content Hub?

The use of Huble in external IDE's is not super friendly.

HubSpot Content Hub Reviews (1,983)

View 3 Video Reviews
Reviews

HubSpot Content Hub Reviews (1,983)

View 3 Video Reviews
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Tara H.
TH
EA
Small-Business (50 or fewer emp.)
"Centralized, Intuitive Content Creation with Seamless Workflow"
What do you like best about HubSpot Content Hub?

What I like best about HubSpot Content Hub is how centralized and intuitive it makes content creation and management. Being able to draft, edit, organize, and publish everything in one place—while keeping it aligned with our CRM and marketing tools—creates a really smooth workflow. The AI writing and SEO assistance are especially helpful, making it easier to produce high-quality content quickly and with more consistency. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

What I dislike about HubSpot Content Hub is that some of the more advanced customization options feel a bit limited without upgrading to higher tiers. Certain design elements and layout controls aren’t as flexible as I’d like, which can make it harder to get very specific with formatting. It can also feel a little overwhelming at first because there are so many tools in one place, and it takes time to learn which features are essential for our workflow. Review collected by and hosted on G2.com.

Md Foysal S.
MS
Agency Manager
Computer Software
Small-Business (50 or fewer emp.)
"Elevates SEO with Powerful Features, Needs Smoother Migration"
What do you like best about HubSpot Content Hub?

I value how HubSpot Content Hub goes beyond simply acting as a content server; it actively supports our efforts to achieve higher search engine rankings. The 'SEO recommendations' tool stands out as especially helpful, as it analyzes our pages and delivers targeted advice for improving key elements, such as meta descriptions and broken links. This has made a noticeable difference in our SEO performance. The tool enables marketers like me to handle tasks that would usually require a technical SEO specialist, all without needing to work with complicated code or hire an outside agency. By simplifying the SEO optimization process, it makes these tasks approachable and manageable, even for those without deep technical expertise. Additionally, I appreciate using HubSpot for all our needs, which helps us avoid the fatigue of juggling multiple tools. It brings together features we once managed separately with Mailchimp and WordPress hosting, uniting everything on a single platform. This integrated approach has streamlined our workflow and greatly reduced the time we spend on maintenance, such as updating plugins, repairing broken themes, and dealing with security patches—issues we often faced with WordPress. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

In my experience, the migration process and initial setup are not as seamless as I had anticipated. Frequently, problems like 'dirty data'—including duplicates or inconsistent formatting—only become apparent after the data has already been imported into HubSpot Content Hub. This makes the cleanup process both tedious and challenging. I think the situation could be greatly improved if there were a pre-migration sandbox or audit tool available to scan import files for potential issues before the actual transfer takes place. Review collected by and hosted on G2.com.

"Unified Content Management with Stellar ROI"
What do you like best about HubSpot Content Hub?

I’m a big fan of how HubSpot Content Hub brings everything together in one place—the drag-and-drop editor makes it easy for writers and designers to collaborate without jumping between platforms. The built-in SEO suggestions feel like having a specialist right in the sidebar. The speed boost from their CDN and the way the analytics tie page views straight to revenue metrics are real game-changers for showing ROI. The drag-and-drop editor is a game-changer because it lets anyone on the team build and tweak pages without opening a code editor, speeding up our publishing cycle dramatically. The CDN-powered hosting adds reliability, so pages load almost instantly even when running campaigns that spike traffic, resulting in lower bounce rates and higher conversion numbers. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

I've heard a few pain points that tend to pop up: - Template flexibility – the drag-and-drop builder is great for quick pages, but once you start customizing a template heavily (adding custom CSS or complex layouts), it can feel restrictive and you end up needing a developer's help. - Learning curve for advanced features – things like smart content, SEO recommendations, and the analytics dashboards are powerful, but the UI can be a bit dense at first, so new users sometimes spend extra time getting up to speed. - Pricing tiers – the more advanced automation and content-marketing features sit on the higher-priced plans, which can be a stretch for small teams that only need the basics. - Limited native integrations – HubSpot does integrate with many major tools, but some newer platforms (e.g., certain headless CMS or niche marketing apps) aren't supported out-of-the-box, so you end up relying on Zapier or custom code. Review collected by and hosted on G2.com.

Ozge Sila G.
OG
Growth
Mid-Market (51-1000 emp.)
"Empowers Non-Technical Teams with Customizable Content"
What do you like best about HubSpot Content Hub?

I really appreciate how HubSpot Content Hub allows me to generate and maintain website pages, landing pages, and blog content without needing any technical skills or a dedicated team. This empowers my non-technical marketing team to handle these tasks independently, which is incredibly valuable. I am particularly fond of the 'brand voice' feature, which lets me incorporate details about my brand's mission, voice, and personality to generate AI-driven content tailored to my brand's specific needs. This level of customization helps maintain consistency and authenticity in the content we produce, which is crucial for brand identity. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

I find the lack of a 'comment' feature on landing and website pages limiting, as I often need to add notes directly onto pages as a manager. Additionally, the current page design feature requires using templates and editing through drag & drop or with coding assistance from an engineer. I wish there were more advanced AI-driven design tools within the platform. The process to generate responsive pages using these templates can be tricky. It would be beneficial if HubSpot Content Hub could offer a more seamless, AI-powered page design from scratch. Review collected by and hosted on G2.com.

Fatima A.
FA
Administration/Customer Contact Agent
Small-Business (50 or fewer emp.)
"An all-in-one, powerful platform for interaction and content management"
What do you like best about HubSpot Content Hub?

I particularly love the built-in SEO tools and statistics, which allow us to monitor outcomes and continually improve our strategy. I enjoy how user-friendly the platform is, especially for team members who aren't particularly technical. Integrations with CRM and marketing automation save time and help us to maintain campaign consistency across email, blogs, and landing sites. I particularly love the built-in SEO tools and statistics, which allow us to track outcomes and continually improve our strategy. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

Even though it has a lot of features, some parts might use more personalization. For instance, as compared to stand-alone design tools, the design versatility of landing pages and templates might occasionally feel a little constrained. Furthermore, when you grow, the cost may increase, particularly for smaller groups or companies that don't utilize all the features. Although there is a learning curve to fully utilize advanced analytics, the reporting dashboards are robust. Review collected by and hosted on G2.com.

Anshu Y.
AY
Sr. Data Analyst
Mid-Market (51-1000 emp.)
"Awesome tool for tracking marketing activities."
What do you like best about HubSpot Content Hub?

HubSpot Content Hub offers effective tools that allow us to track the progress of our content marketing campaigns in a single location. This all-in-one, AI-powered app has been instrumental in our marketing success, and we have truly enjoyed using it. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

Overall, the tool is excellent and enjoyable to use, but the sheer number of features can be overwhelming for new users. I believe HubSpot should provide comprehensive learning materials or courses to help newcomers become familiar with the tool more easily. Review collected by and hosted on G2.com.

"Streamlined Content Management with HubSpot"
What do you like best about HubSpot Content Hub?

I appreciate using HubSpot Content Hub to manage and publish our digital content across various channels, including our website. The platform's transition from WordPress to HubSpot CMS has been immensely positive because it's fast, flexible, and easier to manage, providing a seamless experience. I find the prebuilt templates and the SEO tool incredibly beneficial, enhancing both productivity and content performance. The blog section particularly stands out to me for its effectiveness. Additionally, the embeds section is a fantastic feature where we can create a section once and reuse it across different parts of our content, making updates much more efficient. Overall, the initial setup of HubSpot Content Hub was super easy and manageable, ensuring a smooth onboarding process. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

I think there are speed issues with HubSpot Content Hub that need addressing. An easy-to-manage interface to handle these issues, similar to how WP Rocket works with WordPress, would be beneficial. Additionally, I believe there should be a separate section dedicated to managing all scripts. This feature might exist already, as I am still exploring the platform, but its absence or lack of clear discovery has been noticeable. Review collected by and hosted on G2.com.

GJ
Search Engine Marketing Specialist
Mid-Market (51-1000 emp.)
"HubSpot Content Hub Review"
What do you like best about HubSpot Content Hub?

The best thing about it is that it is an all-in-one and super valuable platform for content management. Some of the features such as the inbuilt SEO tools and analytics are very useful for even the beginners and makes it super easy to use and implement. They provide good customer support as well. I have been using it frequently for the past 2 years now. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

I found this tool very useful and have no dislikes as yet. Review collected by and hosted on G2.com.

"Has Potential, But Little Knowledge of Additional Features"
What do you like best about HubSpot Content Hub?

I am pleased that setting up HubSpot Content Hub went smoothly, unlike the original setup of HubSpot itself. This makes it easier to get started quickly without technical obstacles. Although we are currently using HubSpot Content Hub only to upload files, the platform still provides value by helping us share documents in presentations, which we then also share with clients and can track whether they open them. This tracking feature increases the effectiveness of our document distribution and client interaction. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

I think we just have no idea what else HubSpot Content Hub can offer. There could be work done on knowledge sharing within the platform, for example through pop-ups that indicate which features have not yet been used and what they can mean for us. The original setup of HubSpot was difficult. Review collected by and hosted on G2.com.

Mike S.
MS
Integrator | General Manager
Small-Business (50 or fewer emp.)
"Seamless Integration with CRM, Slight Template Challenges"
What do you like best about HubSpot Content Hub?

I truly appreciate how HubSpot Content Hub allows a non-developer like me to maintain our marketing website effectively. I find it extraordinary that adding pages with forms is seamless, with these forms directly integrating with the CRM, which eliminates the need for a developer's assistance. This feature also plays a significant role in handling SEO independently, giving our team more control. What stands out most is how seamlessly HubSpot Content Hub integrates with our CRM and marketing automation. This integration lets us gain insights into which content drives conversions, enabling us to tailor our strategy accordingly. This connectivity provides us with much better visibility into the content's ROI, making it an invaluable resource for our marketing efforts. Additionally, the migration process was made exceptionally easy with HubSpot's help, which facilitated a smooth transition. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

I find it difficult to locate where to edit the template embedded code in HubSpot Content Hub. Review collected by and hosted on G2.com.

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HubSpot Content Hub