Best Web Content Management Software for Medium-Sized Businesses

Gauri Pawsey
GP
Researched and written by Gauri Pawsey

Products classified in the overall Web Content Management category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Web Content Management to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Web Content Management category.

In addition to qualifying for inclusion in the Web Content Management Software category, to qualify for inclusion in the Medium-Sized Business Web Content Management Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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Featured Web Content Management Software At A Glance

Best for Small Businesses:
HubSpot Content Hub
HubSpot Content Hub
Best for Enterprise:
Adobe Experience Manager
Adobe Experience Manager
Highest User Satisfaction:
WordPress.org
WordPress.org
Best Free Software:
HubSpot Content Hub
HubSpot Content Hub
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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59 Listings in Web Content Management Available
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HubSpot Content Hub

(2,000)4.5 out of 5
Entry Level Price:$20.00
8th Easiest To Use in Web Content Management software
View top Consulting Services for HubSpot Content Hub
OverviewPros and Cons
Product Description

Content Hub provides tools to create, manage, and personalize content across the entire customer journey, addressing the modern challenge of producing high-volume, multi-channel, personalized content

Users: Marketing Manager, Digital Marketing Manager · Industries: Marketing and Advertising, Computer Software · Market Segment: 53% Small-Business, 40% Mid-Market
User Sentiment

Reviewers frequently mention the platform's user-friendly interface, seamless integration with CRM and marketing tools, and the ability to manage and publish content across various channels efficiently. Users reported that the platform can be overwhelming for beginners, has a steep learning curve, and the pricing for advanced features can be high for smaller teams.

Pros and ConsUser Satisfaction
ProsEase of Use, Content Management, Features, Easy Creation, Intuitive
ConsLimited Customization, Learning Curve, Lack of Customization, Expensive, Confusing Interface
User SatisfactionSeller Details
HubSpot Content Hub features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.7
8.8
Content Authoring
Average: 8.6
8.2
Flexible Navigation Structures
Average: 8.3
8.3
API / Integrations
Average: 8.3
Seller Details
Year Founded
2006
HQ Location
Cambridge, MA
Company Website
https://www.HubSpot.com
Twitter
@HubSpot
LinkedIn® Page
https://www.linkedin.com/company/68529/
Ownership
NYSE:HUBS
Phone
+1.888.482.7768

Webflow

(976)4.4 out of 5
Entry Level Price:Free
9th Easiest To Use in Web Content Management software
View top Consulting Services for Webflow
OverviewPros and Cons
Product Description

Webflow is the AI-native Website Experience Platform that empowers teams to build, manage, and optimize visually stunning websites and web apps with the speed, security, and scalability today’s leadin

Users: Web Developer, Founder · Industries: Design, Marketing and Advertising · Market Segment: 69% Small-Business, 22% Mid-Market
User Sentiment

Reviewers appreciate Webflow's user-friendly interface, design freedom, and the ability to make updates without relying on a developer, as well as its strong performance and clean code output. Reviewers mentioned that Webflow has a steep learning curve, can be expensive as the site grows, and lacks an extensive plugin ecosystem compared to other platforms.

Pros and ConsUser Satisfaction
ProsEase of Use, Design Flexibility, Features, Intuitive, Flexibility
ConsLearning Curve, Limited Features, Missing Features, Expensive, Steep Learning Curve
User SatisfactionSeller Details
Webflow features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.7
8.6
Content Authoring
Average: 8.6
8.5
Flexible Navigation Structures
Average: 8.3
7.7
API / Integrations
Average: 8.3
Seller Details
Year Founded
2012
HQ Location
San Francisco, California
Company Website
https://webflow.com
Twitter
@webflowapp
LinkedIn® Page
https://www.linkedin.com/company/3502352/
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Adobe Experience Manager

(561)4.2 out of 5
Entry Level Price:Contact Us
View top Consulting Services for Adobe Experience Manager
OverviewPros and Cons
Product Description

Built on an AI-powered foundation, Adobe Experience Manager is a comprehensive suite of composable content services that empowers your team to create and deliver the right across websites, mobile apps

Users: Software Engineer, Senior Software Engineer · Industries: Information Technology and Services, Marketing and Advertising · Market Segment: 45% Enterprise, 27% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Content Management, Features, Customization, Integrations
ConsLearning Curve, Complex Usability, Difficult Learning, Expensive, Steep Learning Curve
User SatisfactionSeller Details
Adobe Experience Manager features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 8.7
8.3
Content Authoring
Average: 8.6
7.9
Flexible Navigation Structures
Average: 8.3
7.9
API / Integrations
Average: 8.3
Seller Details
Year Founded
1982
HQ Location
San Jose, CA
Company Website
https://adobe.com
Twitter
@Adobe
LinkedIn® Page
https://www.linkedin.com/company/1480/
Ownership
NASDAQ:ADBE
Phone
+1 (888) 649-2990

Umbraco

(970)4.5 out of 5
Entry Level Price:Free
2nd Easiest To Use in Web Content Management software
View top Consulting Services for Umbraco
OverviewPros and Cons
Product Description

Umbraco is a leading open-source .NET Core CMS with over 700,000 active installs worldwide and a vibrant community of over 220,000 members. Since its inception on February 16, 2005, Umbraco has remain

Users: Software Engineer, Developer · Industries: Computer Software, Information Technology and Services · Market Segment: 52% Small-Business, 34% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Content Management, Intuitive, Features, Customizability
ConsLearning Curve, Limited Features, Poor Usability Design, Difficult Usability, Editor Limitations
User SatisfactionSeller Details
Umbraco features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.7
8.8
Content Authoring
Average: 8.6
8.5
Flexible Navigation Structures
Average: 8.3
8.2
API / Integrations
Average: 8.3
Seller Details
Year Founded
2005
HQ Location
Odense
Company Website
https://umbraco.com
Twitter
@umbraco
LinkedIn® Page
https://www.linkedin.com/company/804354/

WordPress.org

(9,449)4.4 out of 5
4th Easiest To Use in Web Content Management software
View top Consulting Services for WordPress.org
OverviewPros and Cons
Product Description

WordPress.org is the official platform offering the free, open-source WordPress software, enabling users to create and manage websites on their own web servers. This self-hosted solution provides comp

Users: Owner, Founder · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 73% Small-Business, 19% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customization, Plugins, Customizability, Flexibility
ConsPlugin Issues, Learning Curve, Security Issues, Inadequate Updates, Security Vulnerabilities
User SatisfactionSeller Details
WordPress.org features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 8.7
8.9
Content Authoring
Average: 8.6
8.3
Flexible Navigation Structures
Average: 8.3
8.4
API / Integrations
Average: 8.3
Seller Details
Year Founded
2009
HQ Location
San Francisco, CA
Company Website
https://wordpressfoundation.org/
Twitter
@WordPress
LinkedIn® Page
https://www.linkedin.com/company/wordpress-foundation/about

Jahia DXP

(610)4.4 out of 5
Entry Level Price:Starting at $1,800.00
OverviewPros and Cons
Product Description

Jahia is a content management system (CMS) and digital experience platform (DXP) designed to assist organizations in creating modern websites and portals. This robust solution is particularly well-sui

Users: Product Owner, Business Analyst · Industries: Insurance, Information Technology and Services · Market Segment: 33% Enterprise, 32% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Content Management, Flexibility, Integrations, Intuitive
ConsLearning Curve, Steep Learning Curve, Difficult Learning, Complexity, Technical Expertise Required
User SatisfactionSeller Details
Jahia DXP features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.7
8.3
Content Authoring
Average: 8.6
8.1
Flexible Navigation Structures
Average: 8.3
8.0
API / Integrations
Average: 8.3
Seller Details
Year Founded
2002
HQ Location
Geneva, Switzerland
Company Website
https://www.jahia.com
Twitter
@Jahia
LinkedIn® Page
https://www.linkedin.com/company/103891/

Contentstack

(292)4.4 out of 5
Entry Level Price:Free
View top Consulting Services for Contentstack
OverviewPros and Cons
Product Description

Contentstack is redefining how modern digital experiences are built and managed. As the pioneer of the Agentic Experience Platform (AXP), Contentstack brings together structured content and brand gove

Users: Product Manager, Software Engineer · Industries: Retail, Computer Software · Market Segment: 43% Mid-Market, 37% Enterprise
Pros and ConsUser Satisfaction
ProsEase of Use, Content Management, Intuitive, Flexibility, Features
ConsContent Management, Limited Features, Missing Features, Limited Customization, Learning Curve
User SatisfactionSeller Details
Contentstack features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 8.7
8.8
Content Authoring
Average: 8.6
8.2
Flexible Navigation Structures
Average: 8.3
8.3
API / Integrations
Average: 8.3
Seller Details
Year Founded
2018
HQ Location
Austin, TX
Company Website
https://www.contentstack.com
Twitter
@Contentstack
LinkedIn® Page
https://www.linkedin.com/company/18395537/

Sitecore Digital Experience Platform

(569)4.1 out of 5
View top Consulting Services for Sitecore Digital Experience Platform
OverviewPros and Cons
Product Description

Sitecore is a global leader in AI-enabled digital experience software. Its next-generation platform, SitecoreAI, helps brands plan, create, personalize, and deliver content across every channel — webs

Users: Web Developer, Digital Marketing Manager · Industries: Information Technology and Services, Hospital & Health Care · Market Segment: 53% Enterprise, 33% Mid-Market
Pros and ConsUser Satisfaction
ProsFeatures, Ease of Use, Flexibility, Content Management, Customizability
ConsLearning Curve, Expensive, Complexity, Steep Learning Curve, Difficult Usability
User SatisfactionSeller Details
Sitecore Digital Experience Platform features and usability ratings that predict user satisfaction
7.9
Has the product been a good partner in doing business?
Average: 8.7
8.1
Content Authoring
Average: 8.6
8.0
Flexible Navigation Structures
Average: 8.3
8.1
API / Integrations
Average: 8.3
Seller Details
Year Founded
2001
HQ Location
San Francisco, CA
Company Website
https://www.sitecore.com/
Twitter
@Sitecore
LinkedIn® Page
https://www.linkedin.com/company/sitecore/
Phone
1 415 380 0600

Hygraph

(718)4.4 out of 5
Entry Level Price:Free
7th Easiest To Use in Web Content Management software
View top Consulting Services for Hygraph
OverviewPros and Cons
Product Description

Whatever you imagine – whether it’s a global news platform, an ecommerce experience, a learning app, a content hub, or something entirely unique – you can build it with Hygraph. Hygraph is the lead

Users: Software Engineer, Founder · Industries: Computer Software, Information Technology and Services · Market Segment: 65% Small-Business, 28% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Content Management, API Integration, Integrations, Flexibility
ConsLearning Curve, Learning Difficulty, Expensive, Difficult Usability, Pricing Issues
User SatisfactionSeller Details
Hygraph features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.7
8.7
Content Authoring
Average: 8.6
8.2
Flexible Navigation Structures
Average: 8.3
8.6
API / Integrations
Average: 8.3
Seller Details
Year Founded
2017
HQ Location
Berlin
Company Website
https://hygraph.com/
Twitter
@hygraph
LinkedIn® Page
https://www.linkedin.com/company/18152461/

Framer

(139)4.5 out of 5
Entry Level Price:Free
View top Consulting Services for Framer
OverviewPros and Cons
Product Description

The internet is your canvas. Framer is where teams design and publish stunning sites. Start for free.

Users: Founder · Industries: Design, Computer Software · Market Segment: 68% Small-Business, 22% Mid-Market
User Sentiment

Users frequently mention the ease of use, the ability to transform design concepts into interactive prototypes, and the option to incorporate custom code for flexibility. Users experienced a steep learning curve, especially for those transitioning from tools like Figma, and found the pricing to be high for personal projects.

Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Features, Intuitive, Speed
ConsMissing Features, Expensive, Pricing Issues, Limited Options, Slow Loading
User SatisfactionSeller Details
Framer features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.7
7.9
Content Authoring
Average: 8.6
8.3
Flexible Navigation Structures
Average: 8.3
7.1
API / Integrations
Average: 8.3
Seller Details
HQ Location
Amsterdam, NL
Company Website
https://www.framer.com/
Twitter
@framer
LinkedIn® Page
https://www.linkedin.com/company/10228950/

Storyblok

(572)4.5 out of 5
Entry Level Price:Free
6th Easiest To Use in Web Content Management software
View top Consulting Services for Storyblok
OverviewPros and Cons
Product Description

Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. It empowers you to deliver structured and consistent content everywhere:

Users: Software Engineer, Frontend Developer · Industries: Computer Software, Information Technology and Services · Market Segment: 56% Small-Business, 30% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Intuitive, Content Management, Features, Easy Setup
ConsLearning Curve, Expensive, Missing Features, Lack of Features, Pricing Issues
User SatisfactionSeller Details
Storyblok features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.7
9.2
Content Authoring
Average: 8.6
8.5
Flexible Navigation Structures
Average: 8.3
8.5
API / Integrations
Average: 8.3
Seller Details
Year Founded
2017
HQ Location
Linz, Oberösterreich
Company Website
https://www.storyblok.com
Twitter
@storyblok
LinkedIn® Page
https://www.linkedin.com/company/17989065/

Padlet

(337)4.9 out of 5
Entry Level Price:Free
OverviewPros and Cons
Product Description

Dostoevsky said that beauty will save the world. Padlet offers beautiful boards and canvases for visual thinkers and learners. Use boards to collect, organize, and present anything. Use sandboxes

Users: Teacher · Industries: Education Management, Primary/Secondary Education · Market Segment: 48% Small-Business, 43% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Features, Simple, Intuitive, Helpful
ConsAccess Limitations, Missing Features, Lack of Features, Limited Features, Expensive
User SatisfactionSeller Details
Padlet features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 8.7
9.1
Content Authoring
Average: 8.6
9.0
Flexible Navigation Structures
Average: 8.3
8.1
API / Integrations
Average: 8.3
Seller Details
Year Founded
2012
HQ Location
San Francisco, US
Company Website
https://padlet.com
Twitter
@padlet
LinkedIn® Page
https://www.linkedin.com/company/padlet/

Kentico

(358)4.4 out of 5
Entry Level Price:Starting at $990.00
15th Easiest To Use in Web Content Management software
View top Consulting Services for Kentico
OverviewPros and Cons
Product Description

One platform, endless possibilities. Kentico is a content management system and commerce platform, with built-in digital marketing and AI capabilities that help deliver personalized customer exper

Users: Software Engineer · Industries: Information Technology and Services, Marketing and Advertising · Market Segment: 40% Mid-Market, 33% Small-Business
Pros and ConsUser Satisfaction
ProsContent Management, Ease of Use, Features, Customer Support, Personalization
ConsExpensive, Limited Features, Learning Curve, Limited Customization, Complex Customization
User SatisfactionSeller Details
Kentico features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 8.7
8.7
Content Authoring
Average: 8.6
8.3
Flexible Navigation Structures
Average: 8.3
8.5
API / Integrations
Average: 8.3
Seller Details
Year Founded
2004
HQ Location
Brno
Company Website
https://www.kentico.com/
Twitter
@Kentico
LinkedIn® Page
https://www.linkedin.com/company/373060/

Optimizely Content Management System

(197)4.0 out of 5
View top Consulting Services for Optimizely Content Management System
OverviewPros and Cons
Product Description

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to de

Industries: Information Technology and Services, Computer Software · Market Segment: 49% Mid-Market, 33% Enterprise
Pros and ConsUser Satisfaction
ProsFlexibility, Ease of Use, Features, Content Management, Customizability
ConsLearning Curve, Expensive, Learning Difficulty, Complexity, Developer Challenges
User SatisfactionSeller Details
Optimizely Content Management System features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.7
8.3
Content Authoring
Average: 8.6
7.8
Flexible Navigation Structures
Average: 8.3
7.7
API / Integrations
Average: 8.3
Seller Details
Year Founded
1994
HQ Location
New York
Company Website
https://www.optimizely.com/
Twitter
@Optimizely
LinkedIn® Page
https://www.linkedin.com/company/optimizely/

Experro

(46)4.8 out of 5
OverviewPros and Cons
Product Description

Experro is a one-of-a-kind agentic product discovery and personalization platform built to optimize eCommerce experiences. Powered by Generative AI, it’s redefining how brands deliver search, disc

Industries: Information Technology and Services, Apparel & Fashion · Market Segment: 65% Mid-Market, 20% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Features, Search Functionality, Analytics, Results
ConsLearning Curve, Learning Difficulty, Poor Documentation, High Learning Curve, Steep Learning Curve
User SatisfactionSeller Details
Experro features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 8.7
10.0
Content Authoring
Average: 8.6
10.0
Flexible Navigation Structures
Average: 8.3
10.0
API / Integrations
Average: 8.3
Seller Details
Year Founded
2008
HQ Location
Charlotte, North Carolina
Company Website
https://www.rapidops.com
Twitter
@rapid_ops
LinkedIn® Page
https://www.linkedin.com/company/rapidops-inc
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