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Web Content Management reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Web Content Management Software for Small Businesses

    Products classified in the overall Web Content Management category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Web Content Management to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Web Content Management category.

    In addition to qualifying for inclusion in the Web Content Management Software category, to qualify for inclusion in the Small Business Web Content Management Software category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 10 Web Content Management Software for Small Businesses

    • HubSpot CMS Hub
    • Duda
    • Pantheon
    • Webflow
    • Contentful
    • Kentico Xperience
    • Progress Sitefinity
    • Siteglide
    • Typepad

    Compare Small Business Web Content Management Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (7,862)4.3 out of 5 is web software you can use to create a beautiful website or blog. They like to say that WordPress is both free and priceless at the same time.

    (981)4.5 out of 5
    Entry Level Price:$300/month

    CMS Hub is a content management system that takes the pain out of managing your website so you can get back to focusing on the experience that you’re providing your customers.

    (242)4.6 out of 5

    Duda is a leading web design platform for web professionals and agencies of all sizes, with powerful team collaboration and client management tools for building and managing websites at scale. Our platform enables you to build feature-rich websites that are perfectly suited to desktop, tablet and mobile, and automatically optimized for Google PageSpeed.

    (530)4.4 out of 5
    Optimized for quick response

    Pantheon is the website operations (WebOps) platform top developers, marketers, and IT use to build, launch and run their Drupal & WordPress websites. Pantheon includes all of the tools professional developers need to build best-practice sites—like staging environments, version control, backups and workflow. Powering 300,000+ sites with over 10 billion page views, Pantheon’s container-based infrastructure allows you to launch websites faster, without worrying about traffic spikes, security,

    (187)4.3 out of 5

    Webflow is a web design tool, CMS, and hosting platform in one.

    (95)4.3 out of 5
    Entry Level Price:$489/month

    Contentful is the next-generation content platform to build digital experiences at scale. It enables teams to unify content in a single hub, structure it for use in any digital channel, and integrate seamlessly with hundreds of other tools through open APIs and powerful integration capabilities.

    (211)4.3 out of 5

    Kentico Xperience is the award-winning digital experience platform that combines content management, digital marketing, and commerce. Available on-premises or in the cloud, Kentico Xperience is an easy-to-use solution for modern websites. It provides personalized experiences and integrates seamlessly into any technology stack. Kentico Xperience empowers companies and brands to increase customer engagement, deliver personalized content to the right audience, and optimize performance to win more

    (354)3.9 out of 5
    Optimized for quick response

    More than 10,000 websites rely on Progress Sitefinity web content management system to engage, convert and retain visitors across the entire customer lifecycle. Companies large and small look to Sitefinity to engage audiences with thoughtful, relevant content; personalized experiences that increase conversions; a consistent, responsive experience across all channels, including mobile; ready integration with backend systems; digital commerce; and Sitefinity Insight to track, analyze and shape eve

    (19)4.8 out of 5

    Siteglide is a Digital Experience Platform (DXP) that helps Digital Agencies build and manage User-First Experiences such as Online Courses, Marketplaces, Membership Sites and Customer Portals.

    (15)3.8 out of 5
    Entry Level Price:$8.95 per month

    Blogging and Simple Web Site Management

    (30)4.2 out of 5

    Concrete5 is a content management system written in the PHP programming language.

    (97)4.3 out of 5
    Optimized for quick response

    Kentico Kontent is a headless CMS that simplifies content production for marketers so that they can focus on creating high-quality content without requiring developer involvement. This frees developers to focus on what they do best—building engaging online experiences that look great in every channel.

    (47)4.8 out of 5
    Optimized for quick response
    Entry Level Price:$79/user per month

    Solodev, a content management and digital customer experience (DCX) platform that lets individuals and organizations work together on their digital transformation in the cloud. With the Solodev DCX platform, entire teams -- from web developers to digital marketers to the C-Suite -- can collaborate and build together. Powered by Amazon Web Services (AWS), Solodev provides unparalleled security, scalability and redundancy. Solodev is an AWS Advanced Technology Partner with AWS Education Competency

    (158)4.1 out of 5
    Optimized for quick response
    Entry Level Price:Free Forever

    Umbraco is an open source ASP.NET CMS with over 500,000 active installs worldwide and with more than 200,000 active community members. It was first released on February 16th 2005 and is still to this day an open source project backed by a commercial company. The Umbraco CMS lets you do things your way by giving you full control of your website and its features. But it doesn't stop there. We've built 3 unique products on top of the core features of our CMS to let you pick the one that fits your

    (54)4.7 out of 5
    Optimized for quick response
    Entry Level Price:$995/month

    Renowned for earning the highest customer satisfaction in the industry, Contentstack combines the best of content management system (CMS) and digital experience (DXP) technology, enabling enterprises to manage content across all digital channels and create inimitable digital experiences. Learn more at and follow us @Contentstack.

    (320)3.9 out of 5

    Joomla! is a free and open-source content management system (CMS) for publishing web content. Over the years Joomla! has won several awards. It is built on a model–view–controller web application framework that can be used independently of the CMS that allows you to build powerful online applications. Joomla! is one of the most popular website softwares, thanks to its global community of developers and volunteers, who make sure the platform is user friendly, extendable, multilingual, accessible

    (17)4.9 out of 5

    Strapi is the leading open-source headless CMS based on Node.js for all your developers content management and API needs. In minutes, you have a working API and can concentrate on developing software without the hassle of CMS complexities. All your data is made available through a 100% customizable API to be a perfect fit for your needs. We take care of the backend for you so you don't have to. Companies of all sizes are already using Strapi in production.

    (337)3.8 out of 5

    Drupal is an open source content management platform powering millions of websites and applications

    (97)4.2 out of 5
    Optimized for quick response
    Entry Level Price:Free

    When it comes to choosing a CMS, you shouldn't have to compromise. With all the features of a headless CMS and the familiar authoring tools that marketers know and love, Agility will make everyone on your team happy. The Familiar Authoring Tools You Know and Love: Page Management, Preview, Sitemaps, Content Modelling, Workflows, Content Relationships - With Agility CMS, Content Managers can actually have a full power and control over their content. The Freedom to Build What You Want, How You W

    (80)4.4 out of 5
    Optimized for quick response

    Mura is a content and experience platform created to empower. use.ability Drag and drop layouts, form builder, and one-click rollback enable worry-free content publishing. manage.ability Multi-site support and configurable permissions make granting access safe, secure, and simple. control.ability Maintain compliance standards with flexible workflows that keep productivity moving. adapt.ability Increase sales velocity and create your ideal customer with content personalization. measure.abi

    (33)4.1 out of 5
    Entry Level Price:FREE

    Craft CMS is a focused content management system for developers, designers, and web professionals that blends flexibility, power, and ease of use for clients.

    (21)4.3 out of 5 is a simple blogging platform built to publish your writing quickly. Behind our clean, distraction-free editor is a powerful API that enables you to build your own tools on the platform, utilize us as a headless CMS, and create more powerful products on our infrastructure.

    (119)3.7 out of 5

    Adobe Experience Manager helps you create, manage, and optimize digital customer experiences across every channel, including web, mobile apps, digital forms, and communities.

    (39)4.0 out of 5

    Evoq is a Content Management System (CMS) with powerful features, including page management, workflow, granular permissions, localization, caching and search. We have an Open API (Application Programming Interface) that customers have used to extend the functionality of their sites via custom-developed modules. We also manage the DNN Store (, which provides hundreds of commercially available (and supported) modules from third-party vendors. If you need to a feature

    Ghost is an open source publishing platform which is easy to use, and free for everyone.

    (30)3.8 out of 5
    Entry Level Price:0

    TYPO3 Enterprise CMS Help your IT and marketing teams deliver the features and content to connect with your customers. Get the flexibility and ROI-advantages of open source software. Used by 322.220 websites worldwide, driven by an active and vibrant community. Smart Content Management Create and deliver content across all digital channels, from content planning and modeling to smart authoring workflows, DAM, and SEO. Massively Multisite and Multilingual Superior language and site management

    Ibexa Digital Experience Platform (DXP) helps B2B companies to transform traditional sales strategies into frictionless buying experiences. Ibexa DXP is a single technology stack Digital Experience Platform that offers businesses a flexible, modular solution for designing and managing all the key touchpoints of your customer journey. Together with an API-first approach to digital development, the platform provides enormous scope for implementation and deployment around your specific business nee

    (350)3.9 out of 5
    Optimized for quick response

    #1 Content Management System in the industry, Sitecore® Experience Management™ (XM) empowers unparalleled content curation by: • Separating content from presentation, promoting content reuse. • In-context editing and designing makes content authoring intuitive and efficient • Preview capabilities with device simulators to ensure consistent messaging across your visitors • Multi-site and Multi-lingual capabilities • Enterprise-class search functionality • Content scheduling, asset management, w

    (23)4.4 out of 5

    DNN® ( formerly DotNetNuke® ) is the leading open source web content management platform (CMS) in the Microsoft ecosystem. The product is used to build professional looking and easy-to-use commercial websites, social intranets, community portals, or partner extranets. Containing dynamic content of all types, DNN sites are easy to deploy and update. The DNN Platform has been downloaded more than 8 million times and powers more than 750,000 websites globally. A community of more than 1 million mem

    (50)3.7 out of 5

    ExpressionEngine simplifies the process of managing your site while giving your designers complete creative control.

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    Check out the G2 Grid® for the top Web Content Management Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    Kentico Xperience
    Evoq Content
    Progress Sitefinity
    Ibexa DXP (formerly eZ Platform Enterprise Edition)
    Craft CMS
    Plone CMS
    Agility CMS
    Kentico Kontent
    DNN platform
    HubSpot CMS Hub
    Market Presence

    Learn More About Web Content Management Software

    What is Web Content Management Software?

    Web content management tools exist to organize, store, distribute, and protect content that users intend to publish on the web. Types of content include, but are not limited to, text documents, photos, videos, web graphics and animations, and more.

    The platforms provide users a repository that can assist in brand development and content curation for diverse organizations. Whether it’s a blog, an online store, personal portfolio, or website for a political campaign, WCM tools can help prepare and organize content for exposure.

    In many cases, WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. This assists organizations that wish to have a respectable web presence but lack the ability to create code in a professional capacity. Some WCM solutions offer drag-and-drop features that make websites more customizable, while others have more limitations. Some even make room for HTML-savvy employees to input their knowledge to customize websites that match their unique vision.

    Web content management tools provide both a back end and a front end to operations. The back end is where administrators log in to edit pages, update content, and access communications that may have been submitted through comment boxes or other forms. This is where settings and features can be adjusted, depending on an organization’s subscription level. The front end of a WCM tool is the website itself. It’s the homepage that users land on, the contact page where visitors get in touch with the organization, or the team page where users learn who is behind the magic.

    Many web content management tools are geared toward users with a marketing mind. The goal of most any website or organization is to grow a large, loyal usership or customer base. WCM tools can help with these efforts by providing tools for A/B testing, lead generation, and automation of content release.

    A key difference between web content management tools and other CMS platforms (business content management, enterprise content management) is that WCM tools can both prepare and publish content. Business and enterprise content management tools assist with content creation, distribution, and storage, but provide no option to publish. Their usage is more limited to internal efforts. An organization might use an ECM tool to store company reports and HR paperwork, but utilize a WCM tool to update its public blog.

    Why Use Web Content Management Software?

    Web content management tools are unique in their ability to create front-facing websites for an organization to attract current or potential clientele. Some need no code with their templates and drag-and-drop features, or they can allow for the input of HTML. The features that define the difference between WCM tools and website builders are the back-end, admin-facing capabilities. WCM tools can be helpful for marketing teams, lead generation for sales, data storage, and file organization by putting all of these functionalities in one place.

    Web content management systems can be used to solve a variety of problems frequently encountered by digital marketers. In their reviews, users reported establishing a blog presence, increasing web traffic, and designing and administering digital content without coding knowledge as three of the most significant business problems solved with web content management solutions.

    WCM tools can be used to increase impact within a company’s marketing efforts. Web content management software can allow for the creation of landing pages and analyze visitor traffic and data for specific marketing campaigns. Administrators can automate content publication and integrate the WCM tool with existing emails to simplify email marketing campaigns.

    Blogs have become an increasingly popular way to share content. Free from the confines of a main web page, blogs allow for a greater level of creativity and provide a new platform to connect with a target audience.

    Web content management tools greatly assist in the creation of a quality blog––this is mainly due to ease of content customization and the scalability features these solutions provide. Working alongside CMS tools, web content management software allows users to easily edit and manipulate digital aspects of a blog, giving multiple admins complete control over content and overall appearance. With autonomous blog power, fresh content with strategic SEO practices helps establish a credible platform, leading to higher-quality material and more page visits.

    Increasing web traffic is a top priority for many businesses. Web content management systems, coupled with CMS tools and specialized plugins, offer features that help boost SEO and create a stronger community around content using social media.

    Social media plugins help weave all forms of content together. Websites or blogs managed by a web content management system can be automatically generated into RSS feeds that not only allow for greater content cohesion, but can increase the number of subscribers and readers to a site.

    A common limiting factor for website and blog designers is lack of HTML or basic coding knowledge. Web content management systems help mitigate this problem with WYSIWYG editors and other tools specifically designed for non-coders.

    WCM tools with drag-and-drop functionality enable better ease of use and allow for greater customization with fewer pain points. Automated templates provided by WCM software provide users with a central hub for all types of content, allowing for consistency and brand establishment across all channels.

    Who Uses Web Content Management Software?

    Web content management (WCM) systems allow users with limited knowledge of web programming languages to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites.

    Web content management software can be useful for any individual or company looking to create a website or blog painlessly. The goal of any web content management tool is to ensure users can easily create and publish content, even users without design or coding experience. Part of what makes web content management solutions so popular is their incredible ease of use.

    These systems are typically utilized by creative teams, digital marketers, and web developers, making the process of uploading and writing content simple. However, companies with content creators in multiple departments will often have access to a WCM to guarantee an efficient workflow.

    Web Content Management Software Features

    Web content management products can vary widely, but all of them have approximately the same base features at their core. These are features you can expect in most, if not all, web content management systems.

    Content Authoring – Drafting and publishing content is intuitive and non-technical.

    Rich Text Editor – Formatting content is straightforward and painless.

    Versioning – Keep track of incrementally changing versions of the same content.

    Plugins/Widgets/Apps – Available gadgets and modules suit the needs of your site and are easily incorporated onto the page.

    Approval Process – Can easily institute an approval routing process between authors and editors.

    Content Queue – Easily schedule content to be published at a certain time and in a certain order.

    Asset Management – System allows the storage and management of rich media files.

    Internal Search – Able to search your content based on keyword, metadata, tags, etc.

    Content Repository – Content—both published and yet-to-be published—can be intuitively managed, edited, tagged, approved, and stored.

    Additional Web Content Management Software Features

    Plenty of web content management products have started offering additional features aside from the typical functionality expected. There is plenty of variation within WCM products, and these are examples of a few of the features we have seen offered by some.

    Prebuilt Templates – The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your web pages' needs.

    Mobile Templates – Effective mobile templates are available and easily customizable.

    Branding/Themes – Consistent design elements across sites (including personalized brand components) unites web pages into a coherent online presence.

    Customization – The visual appearance of web pages can be easily customized to fit your site’s needs.

    User Community – The system has a large and interactive community of users.

    SEO – Pagination, page headers and titles, meta tags, and URL structure all contribute to site SEO.

    Flexible Navigation Structures – Users are able to build out different and multiple taxonomies to store and index content.

    User Access and Permissions – The ability to grant access to select data, features, objects, etc., is based on the users, user role, groups, etc.

    Internationalization – Enables users to view and interact with the same content in multiple languages.

    Dashboard and Reports – Access pre-built and custom reports and dashboards.

    Application Programming Interface (API)/Integrations – This specifies how the application communicates with other software. APIs typically enable integration of data, logic, objects, etc., with other software applications.

    Enterprise Scalability – Provides features to allow scaling for large organizations or an expansive web presence.

    Potential Issues with Web Content Management Software

    The resources required to effectively maintain a digital brand aren’t cheap. Open-source implementations have the added cost of developer resources, which can be fulfilled in house or through contracted services. Even proprietary vendors with customer support often still require substantial resources to configure and troubleshoot the system. This cost persists for sites that need continual customization or recur when a firm decides to upgrade software versions.