# Best Survey Software - Page 3 ## How Many Survey Software Products Does G2 Track? **Total Products under this Category:** 558 ### Category Stats (Aug 2026) - **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Sphinx Declic (+2.35%) - Among all products in this category, Sphinx Declic recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Survey Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 154,300+ Authentic Reviews - 558+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Survey Software ![G2 Grid® for Survey Software plotting products by satisfaction and market presence](https://www.g2.com/categories/survey/grids.png?focus%5B%5D=1434&focus%5B%5D=541&focus%5B%5D=23672&focus%5B%5D=8809&focus%5B%5D=89299&focus%5B%5D=13751&focus%5B%5D=663&focus%5B%5D=15217) Highlighted products: Google Workspace, SurveyMonkey, Jotform, Zoho Survey, Microsoft Forms, Typeform, Microsoft 365, and QuestionPro. Underlying data: [Grid® JSON](https://www.g2.com/categories/survey/grids.json?focus%5B%5D=google-workspace&focus%5B%5D=surveymonkey&focus%5B%5D=jotform&focus%5B%5D=zoho-survey&focus%5B%5D=microsoft-forms&focus%5B%5D=typeform&focus%5B%5D=microsoft365&focus%5B%5D=questionpro) **Sponsored** ### RunMyJobs RunMyJobs by Redwood is the #1 recommended job scheduler, modern SaaS workload automation solution for SAP customers and only one that is an SAP Endorsed App and included in the RISE reference architecture through SAP ECS managed services, eliminating custom workarounds to fully support clean core principles. It is designed for automating end-to-end processes in complex environments, particularly within SAP and non-SAP tech stacks that have a lot of dependencies and strict service level agreements. RunMyJobs is SAP premium certified, offers the deepest integration with SAP systems that integrates seamlessly with S/4HANA, SAP BTP, SAP IBP, SAP IS-U and more—delivering less risk, faster time-to-value, and long-term reliability for customers. RunMyJobs is a workload automation solution trusted by enterprises across various industries—including manufacturing, utilities, telecommunications, retail, financials, oil and minerals, media and internet and more. It is particularly beneficial for organizations that rely on intricate ERP ecosystems. The platform supports you through your cloud transformation journey, providing tools and resources before, during, and after the transition. With over 1,000 pre-built templates and unlimited connectors, it simplifies the integration process, allowing businesses to automate critical business processes, enhance operational efficiency, scalability and streamline their workflows. Key features of RunMyJobs include its library of pre-built templates, low-code workflow designer, and workload automation, data orchestration and DevOps functionalities. The platform's low-code approach enables you to design and implement event-driven automation workflows without extensive programming knowledge, making it accessible to more users within your organization. Additionally, RunMyJobs allows for the orchestration, management, and monitoring of workflows across applications, services, and servers, whether in the cloud, on-premises or in hybrid environments. This single point of control provides the flexibility that ensures you can adapt your automation strategies to meet evolving needs. Redwood is the leading orchestration platform for the autonomous enterprise. We empower customers to drive business transformation at the lowest TCO, intelligently automating critical business and IT processes across complex ERP, hybrid cloud, data management and agentic AI systems. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=28&secure%5Bchosen_at%5D=2026-08-01T19%3A37%3A23Z&secure%5Bdisplayable_resource_id%5D=1375&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=53854&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=53854&secure%5Bresource_id%5D=28&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsurvey%3F1f4bf81d_page%3D2%26page%3D3&secure%5Btoken%5D=e269e9059ec353ae00fff4c6d9f09957e874978ce4a2d3df90662d1f2186026f&secure%5Burl%5D=https%3A%2F%2Frunmyjobs.redwood.com%2Flp%2Fworkload-automation%3Futm_source%3Dg2%26utm_medium%3Dlisting%26utm_content%3Dbookdemo%26utm_campaign%3Dg2clicks-workloadautomation&secure%5Burl_type%5D=custom_url) ### [Opinion Stage Form, Survey & Quiz Maker](https://www.g2.com/products/opinion-stage-form-survey-quiz-maker/reviews) Opinion Stage powers marketers to create quizzes, surveys, and forms that drive higher engagement and get more responses. Unlike generic form builders, we put engagement first because that’s what gets more conversions. Our visual, one-question-at-a-time format, combined with smart logic and personalization, makes every interaction feel like a genuine conversation. The result? Our quizzes consistently achieve participation rates up to 80% and completion rates as high as 90%. And, our forms deliver as much as 3.5x more responses compared to alternatives. Create in Minutes Get started fast with a builder that makes it easy for you to launch high-performing experiences in minutes. - Start from Scratch: Whether you're new or a pro, our intuitive visual no-code builder makes it easy to dive right in. - Create with AI: Just add your topic and goal, and the AI will generate an item ready for launch. - Customizable Templates: Choose from hundreds of templates built for every use case, then customize them to match your goals and brand. - Import Questions: Save time by importing your existing questions and jump straight into designing. Solutions for Every Goal From engagement to insight, Opinion Stage gives you the tools you need to reach your goals. - Engagement: Boost interaction with fun, shareable items that keep your audience hooked. - Lead Generation: Capture qualified leads using interactive forms and personalized follow-ups. - Customer Feedback: Collect opinions to improve products or services. - Market Research: Find out what makes your audience tick, then use that data to shape smarter campaigns or content. - Product Recommendation: Guide users to the right product or service with relevant questions and personalized results. Put Your Brand Front & Center With powerful customization options, you can design every element to reflect your brand’s unique identity. - Customize everything, from color themes, fonts, and buttons to match your brand style. - Apply custom CSS to fine-tune layouts and elements beyond the builder. - White label your items by removing all Opinion Stage branding. - Add your own logo to make it truly yours. Share Anywhere You’re just a few clicks away from getting your items in front of the right audience. - Embed on your website to keep visitors engaged without ever leaving the page. - Run it from a landing page on our site if you don’t have one of your own. - Add it to emails to reach your audience directly through campaigns or newsletters. - Post it on social media to connect with your followers on Facebook, LinkedIn, X, and more. Seamless Integration With Your Marketing Tools You can easily connect to the rest of your marketing stack, from automation to email and beyond. - Integrate with 1,000+ tools via native options like Mailchimp or Google Tag Manager, or through Zapier, webhooks, and API. - Easily send data to your CRM, email platform, or spreadsheets for follow-ups and reporting. - Track conversions by adding Meta and Google pixels for better remarketing and performance insights. Compliance & Security You Can Trust We protect your users’ data and ensure your items are private, secure, and usable by all. - GDPR compliant: Your data is handled with care and in full alignment with European privacy standards. - CCPA compliant: We respect user privacy and meet California Consumer Privacy Act requirements. - Accessible: Everyone can engage with your items, no matter how they browse, navigate, or interact. With 1.2+ million items created and 3.5+ billion questions answered, we empower you to create interactive experiences that drive higher engagement and get more responses. **Average Rating:** 4.8/5.0 **Total Reviews:** 107 #### How Do G2 Users Rate Opinion Stage Form, Survey & Quiz Maker? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10) - **Permissions:** 9.6/10 (Category avg: 8.6/10) - **Question Types:** 9.6/10 (Category avg: 8.9/10) - **Data Exporting:** 9.2/10 (Category avg: 8.7/10) #### Who Is the Company Behind Opinion Stage Form, Survey & Quiz Maker? - **Seller:** [Opinion Stage](https://www.g2.com/sellers/opinion-stage) - **HQ Location:** Tel Aviv, Israel - **Twitter:** @opinionstage 6,735 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=418245b2a8f53b9978e93c787b19504a0cab213ac9211a54cf47bd33a747f7ad&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2384126%2F&secure%5Burl_type%5D=linkedin_company_website) 8 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Entertainment, Non-Profit Organization Management - **Company Size:** 75% Small, 17% Medium #### What Do G2 Reviewers Say About Opinion Stage Form, Survey & Quiz Maker? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Opinion Stage, allowing for quick and simple quiz creation and management. - Users appreciate the **intuitive design** of Opinion Stage, making it easy for them to create engaging surveys. - Users commend the **excellent customer support** from Opinion Stage, highlighting helpful and attentive service from the team. - Users love the **quick setup** of Opinion Stage, allowing for an easy and efficient start to their polls and quizzes. - Users value the **customizability** of Opinion Stage, enabling tailored quizzes that reflect their brand's unique identity. ##### Cons - Users feel the **expensive membership costs** limit options and prefer a pay-per-quiz pricing model. - Users are frustrated with the **payment issues** , wanting more flexible payment options and additional features. - Users find the **payment requirement** limiting, wishing for one-off options and add-ons for additional votes. - Users feel the **account upgrades are too expensive** and suggest pricing should be based on individual quizzes. - Users suggest an intermediate step for votes, addressing the **inconsistent results** from accidental clicks on images. #### What Are Recent G2 Reviews of Opinion Stage Form, Survey & Quiz Maker? **["Works Very Well for Surveys, Assessments, and Feedback Collection"](https://www.g2.com/survey_responses/opinion-stage-form-survey-quiz-maker-review-12962550)** **Rating:** 5.0/5.0 stars _— Ishan S._ [Read full review](https://www.g2.com/survey_responses/opinion-stage-form-survey-quiz-maker-review-12962550) **["Opinion Stage Makes Creating Professional Polls Simple and Enjoyable"](https://www.g2.com/survey_responses/opinion-stage-form-survey-quiz-maker-review-13121573)** **Rating:** 5.0/5.0 stars _— Linda V._ [Read full review](https://www.g2.com/survey_responses/opinion-stage-form-survey-quiz-maker-review-13121573) #### What Are G2 Users Discussing About Opinion Stage Form, Survey & Quiz Maker? - [What is quiz Maker?](https://www.g2.com/discussions/what-is-quiz-maker) - 1 comment - [What is the best online quiz maker?](https://www.g2.com/discussions/quizmaker-what-is-the-best-online-quiz-maker) - [Can I use SurveyMonkey for a quiz?](https://www.g2.com/discussions/can-i-use-surveymonkey-for-a-quiz) - 1 comment - [Is iSpring QuizMaker free?](https://www.g2.com/discussions/is-ispring-quizmaker-free) - [Is Opinion Stage free?](https://www.g2.com/discussions/is-opinion-stage-free) - 1 comment ### [TheySaid](https://www.g2.com/products/theysaid-inc-theysaid/reviews) TheySaid replaces old-school feedback tools with incredibly insightful conversations. We're not your grandpa's survey tool. Instead of boring forms, your AI interviewer asks customers and employees deep and personalized questions to help you really understand why people gave their response. And with TheySaid you can gather any kind of feedback powered by AI: surveys, forms, interviews, user tests and polls. Key Features: 1. Teach AI about your organization by uploading websites or docs 2. Tell us what you want to learn, and AI will create your entire project for you 3. Control how AI asks follow ups while users answer your questions 3. Take action in real time with auto-generated action items for each response 5. Get actionable themes and insights across all of your responses **Average Rating:** 4.8/5.0 **Total Reviews:** 81 #### How Do G2 Users Rate TheySaid? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10) - **Permissions:** 8.6/10 (Category avg: 8.6/10) - **Question Types:** 9.5/10 (Category avg: 8.9/10) - **Data Exporting:** 8.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind TheySaid? - **Seller:** [Theysaid inc.](https://www.g2.com/sellers/theysaid-inc) - **Year Founded:** 2023 - **HQ Location:** Palo Alto, California - **Twitter:** @TheySaidHQ 18 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f6aeac6ee2bc5437314869df64f7196445c9e486eea502edd5d1ee3556cd8509&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnuffsaid&secure%5Burl_type%5D=linkedin_company_website) 27 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 57% Small, 32% Medium #### What Do G2 Reviewers Say About TheySaid? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **adaptive and insightful AI** integration in TheySaid, enhancing overall engagement and coherence. - Users find TheySaid to be **easy and simple to use** , contributing to a great overall experience. - Users find the **ease of use** of TheySaid to be impressive, enhancing their overall experience seamlessly. - Users value the **efficiency** of TheySaid, finding it perfectly tailored to meet various business needs. - Users value the **adaptive and insightful AI** of TheySaid, enhancing coherence and relevance in generated insights. ##### Cons - Users feel that **enhanced data visualization** is needed for better clarity in reporting and analysis. - Users find **difficult reporting** in TheySaid frustrating, wishing for better visual graphics to enhance data interpretation. - Users find the **limited reporting options** in TheySaid inadequate, hindering effective data visualization and analysis. - Users find the **poor reporting** of TheySaid frustrating, emphasizing a need for better visual data graphics. #### What Are Recent G2 Reviews of TheySaid? **["Gives insights on real customer voices on pricing"](https://www.g2.com/survey_responses/theysaid-review-12970418)** **Rating:** 5.0/5.0 stars _— Sohaib F._ [Read full review](https://www.g2.com/survey_responses/theysaid-review-12970418) **["Very Useful for Surveys, Feedback, and AI Driven Insights"](https://www.g2.com/survey_responses/theysaid-review-12964734)** **Rating:** 5.0/5.0 stars _— Ishan S._ [Read full review](https://www.g2.com/survey_responses/theysaid-review-12964734) ### [SurveyLab](https://www.g2.com/products/7-points-surveylab/reviews) SurveyLab is a professional survey tool. It has all the required features for conducting great quality research and even more. That's why it is so flexible and is being used by many companies and individuals for different purposes: Customer Experience, NPS, Market Research, HR, 360 Feedback, UX, website intercept, knowledge tests, and more. Surveys may be created in any language, including right-to-left written languages. Our distinguishing feature is providing dedicated customer support and on-demand development for our clients. Our system provides integrations with other tools. We also provide access to one of the biggest online survey panels, with over 250 M panellists in 150 countries. **Average Rating:** 4.5/5.0 **Total Reviews:** 146 #### How Do G2 Users Rate SurveyLab? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10) - **Permissions:** 8.7/10 (Category avg: 8.6/10) - **Question Types:** 9.0/10 (Category avg: 8.9/10) - **Data Exporting:** 8.5/10 (Category avg: 8.7/10) #### Who Is the Company Behind SurveyLab? - **Seller:** [7 Points](https://www.g2.com/sellers/7-points) - **Year Founded:** 2009 - **HQ Location:** Warsaw, Poland - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=db6b805158b0a5e7dd119e8a3b52d191719332fcef37dfea23cf8be53480c0c8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7-points-group&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Education Management - **Company Size:** 53% Small, 29% Medium #### What Do G2 Reviewers Say About SurveyLab? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of SurveyLab, making survey creation and analysis straightforward and user-friendly. - Users appreciate the **easy setup** of SurveyLab, finding it simple and quick to start creating surveys. - Users appreciate the **flexible survey creation** of SurveyLab, enabling tailored and dynamic surveys with ease. - Users appreciate the **user-friendly interface** of SurveyLab, which simplifies survey creation and enhances efficiency in processes. - Users appreciate the **efficiency** of SurveyLab, as it streamlines workflows and simplifies survey creation and data analysis. ##### Cons - Users feel the **pricing is high** , especially with advanced features restricted to more expensive tiers. - Users find **limited customization** options frustrating, desiring more templates and easier design integration for branding. - Users find the **slow loading** of SurveyLab frustrating, impacting efficiency and overall user experience. - Users experience challenges with **filtering issues** , requiring extra steps to retrieve desired data effectively. - Users find the **inadequate filtering** options frustrating, complicating data analysis and leading to a less efficient experience. #### What Are Recent G2 Reviews of SurveyLab? **["SurveyLab Makes Survey Creation and Feedback Analysis Simple"](https://www.g2.com/survey_responses/surveylab-review-12950931)** **Rating:** 4.0/5.0 stars _— Muhammad O._ [Read full review](https://www.g2.com/survey_responses/surveylab-review-12950931) **["Handling Multiple Wellness Surveys Feels More Properly Managed"](https://www.g2.com/survey_responses/surveylab-review-12864885)** **Rating:** 5.0/5.0 stars _— Ishan S._ [Read full review](https://www.g2.com/survey_responses/surveylab-review-12864885) ### [Suzy](https://www.g2.com/products/suzy/reviews) Suzy is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud. Suzy’s suite of products allows you to conduct robust and iterative research — efficiently and at scale. **Average Rating:** 4.7/5.0 **Total Reviews:** 139 #### How Do G2 Users Rate Suzy? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10) - **Permissions:** 8.2/10 (Category avg: 8.6/10) - **Question Types:** 9.1/10 (Category avg: 8.9/10) - **Data Exporting:** 8.6/10 (Category avg: 8.7/10) #### Who Is the Company Behind Suzy? - **Seller:** [Suzy](https://www.g2.com/sellers/suzy-32cd8b78-aaf4-4ec9-89d2-b591981daa8a) - **Company Website:** suzy.com - **Year Founded:** 2017 - **HQ Location:** New York, NY - **Twitter:** @AskSuzyBiz 13,689 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fa48cdeb19e97cf3bae10cf8f9f1771a0cdc604ffe6eb51899afae59a6d72a1d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fasksuzy%2F&secure%5Burl_type%5D=linkedin_company_website) 186 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Consumer Goods, Marketing and Advertising - **Company Size:** 43% Medium, 30% Large #### What Do G2 Reviewers Say About Suzy? _AI-generated summary from verified user reviews_ ##### Pros - Users find Suzy to be **exceptionally easy to use** , with great functionality and seamless integration into workflows. - Users value Suzy for its **rapid testing capabilities** and seamless support, enhancing their research efficiency and effectiveness. - Users value Suzy for its **cost-efficiency and real-time insights** , significantly saving time and money while aiding decision-making. - Users commend the **amazing customer support** from Suzy, highlighting quick responses and a friendly team. - Users love Suzy for its **rapid concept testing** capabilities, enabling swift evaluations with targeted audiences. ##### Cons - Users find **limited customization** in Suzy, seeking more tools for labeling and organizing research themes effectively. - Users face **survey flexibility issues** with Suzy, impacting data quality and user experience in research. - Users note the **complexity and steep learning curve** of Suzy, which can be challenging for beginners. - Users face **limited audience diversity** with Suzy, making it challenging to conduct niche-specific research effectively. - Users find Suzy's **limited features** hinder flexibility and data quality for complex research needs. #### What Are Recent G2 Reviews of Suzy? **["Streamlined Market Research with Robust Compliance"](https://www.g2.com/survey_responses/suzy-review-12930729)** **Rating:** 4.5/5.0 stars _— Orsjeer T._ [Read full review](https://www.g2.com/survey_responses/suzy-review-12930729) **["Speedy Insights with a Steep Learning Curve"](https://www.g2.com/survey_responses/suzy-review-12863257)** **Rating:** 4.5/5.0 stars _— Evaine L._ [Read full review](https://www.g2.com/survey_responses/suzy-review-12863257) #### What Are G2 Users Discussing About Suzy? - [What advice would you give to others considering Suzy for consumer insights?](https://www.g2.com/discussions/what-advice-would-you-give-to-others-considering-suzy-for-consumer-insights) - [What does Suzy do?](https://www.g2.com/discussions/what-does-suzy-do) - [What is Suzy company?](https://www.g2.com/discussions/what-is-suzy-company) - [How does Suzy work?](https://www.g2.com/discussions/how-does-suzy-work) - [What is Suzy support?](https://www.g2.com/discussions/what-is-suzy-support) ### [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) Alchemer Survey is a professional survey platform that helps organizations collect feedback, analyze results, and turn insights into action across customer experience, employee engagement, and market research programs. Designed for teams that need more power and flexibility than basic survey tools — without the complexity of enterprise research platforms — Alchemer Survey scales from a single project to organization-wide feedback programs. What is Alchemer Survey used for? Alchemer Survey is used to run customer satisfaction (CSAT) surveys, Net Promoter Score (NPS) programs, market research studies, employee engagement surveys, product feedback loops, and academic or organizational research. It supports both one-off surveys and ongoing, multi-wave feedback programs across industries including technology, healthcare, education, financial services, and retail. Who is Alchemer Survey for? Alchemer Survey is built for researchers, CX professionals, HR teams, marketers, and product managers who need advanced survey logic and reporting without requiring dedicated IT or data science support. It serves organizations of all sizes — from small teams running targeted studies to enterprises managing global, multi-language feedback programs. Key capabilities: - Advanced survey building with branching logic, piping, randomization, and skip patterns — enabling highly tailored respondent experiences - Pre-built templates for common use cases alongside full custom-build options, so teams can launch fast or go deep - Omnichannel distribution via email, web, SMS, embedded links, QR codes, and social media — maximizing reach and response rates - Real-time reporting and analytics with live dashboards, response filtering, cross-tabulation, and exportable reports for easy stakeholder sharing - Multi-language support for global research programs, with role-based permissions to manage access and data governance at scale - Scalable architecture that grows with organizational needs — from a single survey to enterprise-wide feedback operations How does Alchemer Survey compare to other survey platforms? Alchemer Survey sits between simple tools like SurveyMonkey and Google Forms and enterprise platforms like Qualtrics. It offers research-grade features — advanced logic, robust reporting, and flexible distribution — at a price point and implementation complexity accessible to mid-market teams. Organizations that have outgrown basic tools but don't need (or want to pay for) a full enterprise suite consistently cite Alchemer Survey as a preferred alternative. Bottom line: Alchemer Survey gives organizations the tools to ask smarter questions, reach the right audiences, and act on what they learn — whether running a quick pulse survey or a comprehensive global research program. **Average Rating:** 4.4/5.0 **Total Reviews:** 940 #### How Do G2 Users Rate Alchemer Survey? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10) - **Permissions:** 8.4/10 (Category avg: 8.6/10) - **Question Types:** 9.3/10 (Category avg: 8.9/10) - **Data Exporting:** 8.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind Alchemer Survey? - **Seller:** [Alchemer](https://www.g2.com/sellers/alchemer) - **Company Website:** www.alchemer.com - **HQ Location:** Louisville, CO - **Twitter:** @AlchemerHQ 7,024 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=03a0d564cb4e0b44f2c54bc034945baaedd316436c84275f85c07fb360389148&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F712662%2F&secure%5Burl_type%5D=linkedin_company_website) 230 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, Owner - **Top Industries:** Market Research, Information Technology and Services - **Company Size:** 42% Small, 33% Medium #### What Do G2 Reviewers Say About Alchemer Survey? _AI-generated summary from verified user reviews_ ##### Pros - Users find Alchemer Survey to have a **high ease of use** , making survey creation straightforward and efficient. - Users value the **accessible and patient customer support** of Alchemer Survey, enhancing their overall experience and productivity. - Users appreciate the **accessible and responsive support staff** of Alchemer Survey, enhancing their overall experience and confidence. - Users find the **intuitive survey builder** of Alchemer Survey makes survey creation straightforward and accessible for everyone. - Users value the **ease of creation** in Alchemer, finding it simple to design custom surveys efficiently. ##### Cons - Users find the **learning curve steep** , especially with advanced features and inadequate documentation to guide them. - Users find the **clunky mobile survey experience** unfit for complex designs, impacting usability and flexibility. - Users find Alchemer Survey **too expensive** , which makes it difficult for many individuals to afford its features. - Users find Alchemer **not intuitive** , citing hidden functions and a lack of streamlined options that hinder usability. - Users frequently find the **poor design** of Alchemer challenging, hindering usability and making navigation difficult. #### What Are Recent G2 Reviews of Alchemer Survey? **["Impressive Customization for Complex Surveys with Useful Reporting Dashboards"](https://www.g2.com/survey_responses/alchemer-survey-review-12494778)** **Rating:** 4.0/5.0 stars _— Nolan T._ [Read full review](https://www.g2.com/survey_responses/alchemer-survey-review-12494778) **["Alchemer: Highly Customizable, Robust Survey Programming for Market Research"](https://www.g2.com/survey_responses/alchemer-survey-review-13184128)** **Rating:** 5.0/5.0 stars _— Maggie T._ [Read full review](https://www.g2.com/survey_responses/alchemer-survey-review-13184128) #### What Are G2 Users Discussing About Alchemer Survey? - [What is Alchemer used for?](https://www.g2.com/discussions/what-is-alchemer-used-for) - 1 comment ### [Resonate CX](https://www.g2.com/products/resonate-cx/reviews) Your Vision + Our Platform = Brand Advocates All customers and employees want is to be heard. We bridge the gap between you and your customers to create brand advocates. Our platform uses award-winning AI tools and machine learning to analyse data across interactions, including facial and text analytics to provide valuable insight, amplify strengths, and establish your front line. With our vast experience spanning across markets and domains, we have pioneered feedback and experience management for diverse sectors including B2B, retail, education, finance, and even Local Government Authorities. This cross-domain expertise positions us uniquely, allowing us to offer comprehensive experience insights to our clients, empowering them to make a genuine impact. **Average Rating:** 4.6/5.0 **Total Reviews:** 492 #### How Do G2 Users Rate Resonate CX? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10) - **Permissions:** 8.8/10 (Category avg: 8.6/10) - **Question Types:** 8.7/10 (Category avg: 8.9/10) - **Data Exporting:** 8.9/10 (Category avg: 8.7/10) #### Who Is the Company Behind Resonate CX? - **Seller:** [Resonate Solutions](https://www.g2.com/sellers/resonate-solutions) - **Company Website:** www.resonate.cx - **Year Founded:** 2001 - **HQ Location:** North Sydney, Australia - **Twitter:** @ResonateAU 214 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eb84df1fa126d2b89f8cb934f5098c11934405b8e861db7e6a34508537469fc7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresonate-solutions%2F&secure%5Burl_type%5D=linkedin_company_website) 63 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Store Manager, Store manager - **Top Industries:** Retail, Education Management - **Company Size:** 35% Small, 35% Large #### What Do G2 Reviewers Say About Resonate CX? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Resonate CX, making customer insights and reporting seamless and efficient. - Users find Resonate CX to be an extremely **helpful tool** for managing business and supporting team training. - Users value the **ease of use and insightful feedback management** of Resonate CX for enhancing customer experience. - Users appreciate the **user-friendly platform** of Resonate CX, enabling effective customer feedback analysis and trend identification. - Users value the **insights generated** by Resonate CX, enhancing understanding and identifying areas for practice improvement. ##### Cons - Users report **scoring system issues** that unfairly affect scores based on isolated negative reviews despite overall positive feedback. - Users experience **inadequate feedback** with delays and irrelevant responses affecting their improvement efforts. - Users face challenges with **reporting issues** due to false claims impacting scores and unavailability of live stats. - Users face challenges with **survey issues** , as transparency and comment requirements could improve feedback accuracy and relevance. - Users find the interface **not intuitive** , often feeling confused and overwhelmed when navigating the platform's features. #### What Are Recent G2 Reviews of Resonate CX? **["It is a great experience using resonate!"](https://www.g2.com/survey_responses/resonate-cx-review-10777418)** **Rating:** 4.5/5.0 stars _— Verified User in Primary/Secondary Education_ [Read full review](https://www.g2.com/survey_responses/resonate-cx-review-10777418) **["Simple Interface, Powerful Dashboards That Deliver Business Clarity"](https://www.g2.com/survey_responses/resonate-cx-review-13001971)** **Rating:** 4.5/5.0 stars _— Adam H._ [Read full review](https://www.g2.com/survey_responses/resonate-cx-review-13001971) ### [Fairing](https://www.g2.com/products/fairing/reviews) Fairing is a marketing measurement platform designed to help brands capture accurate attribution data through in-the-moment customer surveys. Its core solution, the "How Did You Hear About Us?" (HDYHAU) survey, is specifically engineered to reveal true channel performance by merging visitor behavior with direct customer feedback. This innovative approach allows businesses to gain a comprehensive understanding of how their marketing efforts influence customer decisions. The platform is particularly valuable for marketing teams across various industries, including e-commerce, consumer goods, and mobile applications. Fairing addresses a common challenge faced by marketers: the limitations of traditional click-based tracking methods, which often overlook critical touchpoints in the customer journey. By utilizing in-the-moment surveys, Fairing captures up to 80% response rates, providing brands with timely insights that are essential for optimizing marketing strategies. This capability enables teams to identify which channels are genuinely driving conversions, thereby enhancing their overall marketing effectiveness. Fairing's intelligent follow-up system goes beyond basic attribution by uncovering deeper insights that standard analytics often miss. For instance, it can identify specific influencers or podcast mentions that have contributed to a conversion, allowing brands to refine their marketing efforts and allocate resources more effectively. This level of detail empowers marketers to make informed decisions based on real customer feedback, rather than relying solely on indirect metrics. Integration with existing technology stacks is seamless, thanks to Fairing's one-click Shopify integration and flexible SDK options. This ease of integration minimizes the need for extensive technical resources, making it accessible for marketing teams of all sizes. Additionally, Fairing allows users to validate UTM data, identify dark traffic sources, and connect attribution directly to revenue metrics, providing a holistic view of marketing performance. By leveraging Fairing, marketing teams can transform their decision-making processes through accurate attribution data. The platform not only enhances marketing efficiency but also equips brands with clear, actionable intelligence that drives growth and improves overall campaign performance. **Average Rating:** 4.9/5.0 **Total Reviews:** 18 #### How Do G2 Users Rate Fairing? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10) - **Permissions:** 10.0/10 (Category avg: 8.6/10) - **Question Types:** 9.3/10 (Category avg: 8.9/10) - **Data Exporting:** 9.6/10 (Category avg: 8.7/10) #### Who Is the Company Behind Fairing? - **Seller:** [Fairing](https://www.g2.com/sellers/fairing) - **Year Founded:** 2020 - **HQ Location:** New York, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=53633694c01e6e86a373009d103b4cae8415a05dc96bf31df21df87282f73d80&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffairing%2F&secure%5Burl_type%5D=linkedin_company_website) 17 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Apparel & Fashion - **Company Size:** 50% Small, 50% Medium #### What Do G2 Reviewers Say About Fairing? _AI-generated summary from verified user reviews_ ##### Pros - Users find Fairing's interface extremely **easy to use** , greatly streamlining the survey creation and data analysis process. - Users value the **attribution tracking** of Fairing for its actionable insights that enhance marketing strategies and decision making. - Users value the **high engagement rates** of Fairing, finding it essential for customer insights and marketing success. - Users value the **insightful analytics** of Fairing, enabling them to make informed decisions based on customer feedback. - Users commend the **customization options** in Fairing, enabling tailored questions and better insights into customer behavior. ##### Cons - Users find the **limited features** of Fairing, such as analytics and question types, somewhat restrictive for their needs. - Users desire more **filtering options** in Fairing to enhance analysis based on customer purchases. - Users find the **limited customization options** in Fairing's drop-down format restrictive for their longer Klaviyo questions. - Users find the **navigation and complexity** of Fairing's UI less intuitive, affecting their survey management experience. #### What Are Recent G2 Reviews of Fairing? **["Easy to use Shopify app that will help you quickly gain customer insights"](https://www.g2.com/survey_responses/fairing-review-11180128)** **Rating:** 4.0/5.0 stars _— Gabe H._ [Read full review](https://www.g2.com/survey_responses/fairing-review-11180128) **["Fairing will help you gather the customer insights that help you become a better marketer"](https://www.g2.com/survey_responses/fairing-review-11162604)** **Rating:** 5.0/5.0 stars _— Ian R._ [Read full review](https://www.g2.com/survey_responses/fairing-review-11162604) ### [Respondent](https://www.g2.com/products/respondent/reviews) A real-time marketplace for sourcing and scheduling research interviews with anyone, anywhere in the world. A powerful way for conducting sales research, competitive research, identifying problems, identifying needs, reaching product market fit, getting ahead of the pack. **Average Rating:** 4.6/5.0 **Total Reviews:** 383 #### How Do G2 Users Rate Respondent? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10) - **Permissions:** 8.7/10 (Category avg: 8.6/10) - **Question Types:** 8.8/10 (Category avg: 8.9/10) - **Data Exporting:** 8.7/10 (Category avg: 8.7/10) #### Who Is the Company Behind Respondent? - **Seller:** [Respondent Inc.](https://www.g2.com/sellers/respondent-inc) - **Year Founded:** 2016 - **HQ Location:** Brooklyn, US - **Twitter:** @respondent\_io 777 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=41244534fdc1186c82b94f90f3d6861a806aec44cc4b9fec7c12ae6f4def1cbc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10643189%2F&secure%5Burl_type%5D=linkedin_company_website) 250 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Teacher - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 63% Small, 22% Medium #### What Do G2 Reviewers Say About Respondent? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **abundance of high-paying opportunities** available on Respondent, allowing easy access to tailored research studies. - Users appreciate the **ease of use** of Respondent, enjoying its clear interface and reliable functionality. - Users appreciate the **ease of access and relevance** of Respondent, enhancing their research efficiency and collaboration. - Users value the **income generation opportunities** with Respondent, finding frequent high-paying research studies available. - Users find Respondent's **setup ease** to be simple and efficient, enhancing the overall research experience. ##### Cons - Users are frustrated by the **limited participant options** on Respondent, hindering their ability to engage effectively. - Users face **survey issues** like regional restrictions and unclear qualification processes, complicating participation and reliability. - Users often face **slow processes** with payment and support, leading to delays and frustration during their experience. - Users express concerns about **slow payment processing** and feeling undercompensated for their time and effort. - Users find the **costs of Respondent prohibitive** for small teams, suggesting a need for more flexible pricing options. #### What Are Recent G2 Reviews of Respondent? **["High-Quality Respondents, Fast Data Delivery, and Easy Onboarding"](https://www.g2.com/survey_responses/respondent-review-12863963)** **Rating:** 4.5/5.0 stars _— Konjengbam M._ [Read full review](https://www.g2.com/survey_responses/respondent-review-12863963) **["Efficient UI and Highly Relevant Study Matches"](https://www.g2.com/survey_responses/respondent-review-8751387)** **Rating:** 4.5/5.0 stars _— Sachin S._ [Read full review](https://www.g2.com/survey_responses/respondent-review-8751387) #### What Are G2 Users Discussing About Respondent? - [What is Respondent used for?](https://www.g2.com/discussions/what-is-respondent-used-for) - 3 comments - [What are the features of a survey?](https://www.g2.com/discussions/respondent-what-are-the-features-of-a-survey) - [What is respondent website?](https://www.g2.com/discussions/what-is-respondent-website) - 3 comments - [Is respondent legit?](https://www.g2.com/discussions/is-respondent-legit) - 9 comments, 6 upvotes - [What is a respondent?](https://www.g2.com/discussions/what-is-a-respondent) - 3 comments, 1 upvote ### [Centiment](https://www.g2.com/products/centiment/reviews) Centiment is a market research platform that helps teams design surveys, collect data, and turn results into analysis-ready findings. It brings key steps of the research workflow into one place so teams can move from a research question to an interpretable output with consistent structure and methodology. Centiment is used by product, marketing, and research teams to support decisions such as validating product direction, testing concepts, refining positioning, and measuring customer experience. Product teams use it to reduce uncertainty and prioritize initiatives based on feedback and quantified insights. Marketing teams use it to evaluate message resonance, identify purchase drivers, and estimate opportunity size with survey-based evidence. Research and insights teams use it to run repeatable programs with standardized survey design and outputs that are easier to share across stakeholders. Centiment’s Survey Platform supports high-quality data collection by helping teams structure surveys to improve completion and reduce noise. Results are organized so teams can compare audience segments, identify meaningful differences, and translate findings into recommendations that can be reviewed internally. When teams have direct access to customers, users, or employees, Centiment can be used to collect responses from those audiences. When additional reach or a specific segment is needed, Centiment’s Audience Panel provides access to B2B and consumer respondents across 100+ countries, supporting sampling needs while keeping projects on schedule. Main capabilities and value propositions include: • Survey Platform workflow for building surveys, collecting responses, and organizing results in one system • Structured survey design that supports higher completion and cleaner data for interpretation • Segment comparison to analyze differences across audiences and report insights clearly • Repeatable research programs that help teams standardize methodology across studies • Audience Panel access to recruit B2B and consumer respondents across 100+ countries when internal reach is limited **Average Rating:** 4.9/5.0 **Total Reviews:** 133 #### How Do G2 Users Rate Centiment? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10) - **Permissions:** 9.0/10 (Category avg: 8.6/10) - **Question Types:** 9.1/10 (Category avg: 8.9/10) - **Data Exporting:** 9.1/10 (Category avg: 8.7/10) #### Who Is the Company Behind Centiment? - **Seller:** [Centiment](https://www.g2.com/sellers/centiment) - **Company Website:** www.centiment.co - **Year Founded:** 2015 - **HQ Location:** Denver, CO - **Twitter:** @CentimentCo 17 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f2feb9777d9b2ca6f41321f34f8440bfa194e9512410883415da9813e5a8fd10&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7942748%2F&secure%5Burl_type%5D=linkedin_company_website) 20 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Higher Education, Marketing and Advertising - **Company Size:** 53% Small, 29% Medium #### What Do G2 Reviewers Say About Centiment? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **responsive and friendly customer support** of Centiment, which enhances their overall experience significantly. - Users praise Centiment for its **intuitive ease of use** , enabling quick setup and efficient survey management. - Users appreciate the **seamless setup and excellent customer service** provided by Centiment for surveys and data collection. - Users appreciate the **setup ease** of Centiment, enjoying its intuitive design and seamless survey management process. - Users find Centiment's **intuitive design** makes setup and understanding its features effortless, greatly enhancing their analysis capabilities. ##### Cons - Users note the **high cost** for high-volume audiences, viewing the price as a significant downside to Centiment. - Users note a **steep learning curve** with Centiment, requiring time to adapt to project submissions and progress tracking. - Users have concerns about **survey issues** impacting data quality, as results may include non-target respondents. - Users desire more **customization options** in Centiment, particularly for question types and panel representation. - Users find that Centiment offers **limited data analysis options** , restricting the design of advanced surveys and features. #### What Are Recent G2 Reviews of Centiment? **["Outstanding Customer Service and High-Quality Panel"](https://www.g2.com/survey_responses/centiment-review-13079416)** **Rating:** 5.0/5.0 stars _— April K._ [Read full review](https://www.g2.com/survey_responses/centiment-review-13079416) **["Sophisticated Targeting, Premium Cost"](https://www.g2.com/survey_responses/centiment-review-12263798)** **Rating:** 5.0/5.0 stars _— Verified User_ [Read full review](https://www.g2.com/survey_responses/centiment-review-12263798) #### What Are G2 Users Discussing About Centiment? - [What is your experience with Centiment for sentiment analysis, and what improvements would you suggest?](https://www.g2.com/discussions/what-is-your-experience-with-centiment-for-sentiment-analysis-and-what-improvements-would-you-suggest) - [What is Centiment used for?](https://www.g2.com/discussions/what-is-centiment-used-for) - 1 comment ### [FaceUp](https://www.g2.com/products/faceup/reviews) FaceUp is a reporting & case management platform built for compliance and risk leaders who need clarity, control, and defensible processes. Trusted by 3,500+ organizations in 70+ countries, FaceUp centralizes anonymous reporting, investigations, and risk analytics into one secure system, giving compliance teams full visibility from intake to resolution. Every report is supported by a complete audit trail, and access control permissions to meet regulatory requirements and protect the organization. Whether managing multi-country operations or complex internal investigations, FaceUp enables consistent global standards with local execution. ISO 27001 certified and fully GDPR compliant, FaceUp delivers enterprise-grade security with end-to-end encryption and two-factor authentication. Beyond intake, FaceUp transforms reports into insight. Real-time dashboards surface trends, recurring risks, and systemic issues by allowing leadership to act early, reduce exposure, and protect reputation. If you are responsible for compliance oversight, regulatory readiness, and internal risk mitigation, FaceUp provides the structure and visibility to do it confidently. **Average Rating:** 4.8/5.0 **Total Reviews:** 172 #### How Do G2 Users Rate FaceUp? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10) - **Permissions:** 10.0/10 (Category avg: 8.6/10) - **Question Types:** 9.9/10 (Category avg: 8.9/10) - **Data Exporting:** 9.9/10 (Category avg: 8.7/10) #### Who Is the Company Behind FaceUp? - **Seller:** [FaceUp Technology](https://www.g2.com/sellers/faceup-technology) - **Company Website:** www.faceup.com - **Year Founded:** 2017 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=21d8da3b5336d65a5c52fe21793175a81498b2cb9f9e60a6e9ab13af973d6863&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffaceup-com&secure%5Burl_type%5D=linkedin_company_website) 50 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 63% Medium, 29% Small #### What Do G2 Reviewers Say About FaceUp? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **ease of use** of FaceUp, appreciating its simple navigation and real-time functionality. - Users value the **anonymity features** of FaceUp, enhancing confidentiality and fostering open communication in the workplace. - Users value the **helpful customer support** of FaceUp, appreciating its attentiveness and commitment to user feedback. - Users praise the **fast and easy implementation** of FaceUp, allowing for quick integration and user-friendly navigation. - Users find FaceUp to be **intuitive and easy to use** , enhancing their ability to communicate effectively in the workplace. ##### Cons - Users face **bug issues** like distorted recordings, page crashes, and inefficient search functionality detracting from their experience. - Users note **integration issues** , highlighting the need for better connections with HR platforms for effective reporting. - Users note a **learning curve** with FaceUp, especially for those less familiar with technology, affecting initial usage. - Users express a need for **limited features** , wishing for more integrations and better dashboard aesthetics. - Users report persistent **system bugs** that disrupt functionality, including issues with the billing portal and frequent crashes. #### What Are Recent G2 Reviews of FaceUp? **["User-Friendly and Responsive, Perfect for Internal Reporting"](https://www.g2.com/survey_responses/faceup-review-13186888)** **Rating:** 5.0/5.0 stars _— Verified User_ [Read full review](https://www.g2.com/survey_responses/faceup-review-13186888) **["Intuitive, Fast to Roll Out, and Meets Expectations"](https://www.g2.com/survey_responses/faceup-review-13110566)** **Rating:** 5.0/5.0 stars _— Verified User in Chemicals_ [Read full review](https://www.g2.com/survey_responses/faceup-review-13110566) #### What Are G2 Users Discussing About FaceUp? - [What is FaceUp used for?](https://www.g2.com/discussions/what-is-faceup-used-for) ### [Survicate](https://www.g2.com/products/survicate/reviews) Survicate is a customer feedback platform built for product, research, marketing, and CX teams. Collect feedback across every channel, analyze it with AI and customizable dashboards, and act on it through 40+ native integrations, all in one place. Start with surveys. Deploy targeted CSAT, NPS, and custom surveys across your website, mobile app, email, Braze In-App messages, and Intercom chat. Advanced logic, behavioral targeting, and AI-generated follow-up questions help you ask the right people the right questions at the right moment. Then go further. Insights Hub automatically categorizes feedback, detects trends, and surfaces patterns across all your sources. Ask Research Assistant a question and get instant answers backed by actual customer quotes, no manual digging required. Finally, close the loop. Push feedback directly to the tools your teams already use: create Jira tickets from bug reports, sync responses to HubSpot or Salesforce, trigger automated workflows in Braze or Klaviyo, and keep everyone aligned with real-time Slack summaries. Feedback stops being a report, joins discussions where they happen, and starts driving decisions that matter. Why teams choose Survicate: - Multi-channel surveys with behavioral targeting and advanced logic - AI that categorizes feedback and detects trends automatically - Customizable dashboards for a real-time view of key metrics across teams - Research Assistant for instant, source-backed answers to research questions - 40+ native integrations with HubSpot, Salesforce, Braze, Zendesk, and more - Every AI insight backed by verifiable customer quotes With Survicate, customer feedback stops being noise and starts driving the decisions that matter. **Average Rating:** 4.6/5.0 **Total Reviews:** 200 #### How Do G2 Users Rate Survicate? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10) - **Permissions:** 8.3/10 (Category avg: 8.6/10) - **Question Types:** 8.8/10 (Category avg: 8.9/10) - **Data Exporting:** 8.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind Survicate? - **Seller:** [Survicate](https://www.g2.com/sellers/survicate) - **Company Website:** survicate.com - **Year Founded:** 2013 - **HQ Location:** Warsaw, MA - **Twitter:** @Survicate 12,830 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eb4a95892b2bd1fe9b956007c990f65f097381672dfc9b54032cb36e61ed260e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3210935%2F&secure%5Burl_type%5D=linkedin_company_website) 58 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 46% Small, 42% Medium #### What Do G2 Reviewers Say About Survicate? _AI-generated summary from verified user reviews_ ##### Pros - Users find Survicate to be **intuitive and easy to use** , enhancing their ability to gather valuable feedback efficiently. - Users appreciate the **survey management capabilities** of Survicate, benefiting from robust feedback collection and insightful analysis. - Users praise the **stellar customer support** of Survicate, noting its responsiveness and helpfulness during interactions. - Users praise the **easy integrations** with tools like Marketo and Salesforce, streamlining their workflow effectively. - Users appreciate the **multiple easy integrations** of Survicate, enhancing survey functionality across various platforms effortlessly. ##### Cons - Users experience **audience targeting issues** with Survicate, limiting customization and complicating mobile survey management. - Users experience **limitations in audience targeting and customization** , affecting effectiveness and usability of Survicate. - Users find **limited customization** in Survicate frustrating, especially regarding widget designs and survey adaptability. - Users note **survey limitations** , including insufficient customization options and lack of intuitive UX/UI for updating surveys. - Users find **missing features** in Survicate, highlighting limitations in audience targeting, customization, and dashboard quality. #### What Are Recent G2 Reviews of Survicate? **["Research Assistant helps me find the answers that actually matter"](https://www.g2.com/survey_responses/survicate-review-13073674)** **Rating:** 4.5/5.0 stars _— Yauhen D._ [Read full review](https://www.g2.com/survey_responses/survicate-review-13073674) **["It Makes Wellness Feedback and Survey Management Simple and Organized"](https://www.g2.com/survey_responses/survicate-review-12858493)** **Rating:** 4.5/5.0 stars _— Ishan S._ [Read full review](https://www.g2.com/survey_responses/survicate-review-12858493) #### What Are G2 Users Discussing About Survicate? - [What is Survicate used for?](https://www.g2.com/discussions/what-is-survicate-used-for) ### [YouGov Surveys: Self-serve](https://www.g2.com/products/yougov-surveys-self-serve/reviews) Get real answers from real people in your target audience – fast. YouGov’s self-serve, panel-powered survey building platform lets you define and reach your ideal target audience, build your questions and launch your survey within minutes, to understand exactly what they think. With prices starting from £0.50p/$1.00 per survey complete, sign up now to get started! Key use-cases Creative / copy testing: Get fast, reliable data from your target audience to validate ideas, test messaging and understand opinions. Understand your audience: Define and reach your exact audience – whether gen pop or niche segments - and gain insights into their attitudes, behaviors & preferences. Product development: Collect real opinions from real people before, during or after launch to refine your product features, messaging and pricing strategy. Brand tracking: Measure brand perception to get a real-world view of how your target audience sees your brand. Pitch-ready insights: Prove you understand your client’s audience and back up your recommendations with credible, real-world data. Attitudes and usage: Discover how, when, and why consumers use certain products or services. Key USPs Highest quality data: Get insights from real people, sourced directly from YouGov’s highly engaged panel across 55+ markets. Reach your target audience: Reach exactly who you need - from broad demographics to hard-to-find, niche audiences. Cost effective: Run surveys at scale, on-demand, with pricing starting at just £0.50p/$1.00 per response. Fast: Launch a survey in minutes and get real-time responses from verified, engaged consumers. Self-serve platform: Build and launch surveys quickly with an intuitive, self-serve interface - no research expertise needed. **Average Rating:** 4.3/5.0 **Total Reviews:** 13 #### How Do G2 Users Rate YouGov Surveys: Self-serve? - **Permissions:** 8.3/10 (Category avg: 8.6/10) - **Question Types:** 9.3/10 (Category avg: 8.9/10) - **Data Exporting:** 8.7/10 (Category avg: 8.7/10) #### Who Is the Company Behind YouGov Surveys: Self-serve? - **Seller:** [YouGov](https://www.g2.com/sellers/yougov) - **Year Founded:** 2000 - **HQ Location:** London, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9b5236e1c8fb6acce89f2ffab5952f6774dfd2910c642353f53533b04b09b0f3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F109731&secure%5Burl_type%5D=linkedin_company_website) 4,693 employees on LinkedIn® - **Ownership:** YOU (LON) #### Who Uses This Product? - **Company Size:** 57% Small, 14% Large #### What Do G2 Reviewers Say About YouGov Surveys: Self-serve? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **user-friendly UI** of YouGov Surveys: Self-serve, making survey setup quick and easy. - Users enjoy the **user-friendly UI** of YouGov Surveys: Self-serve, simplifying the survey setup process significantly. - Users appreciate the **ease of creation** with YouGov Surveys: Self-serve, thanks to its user-friendly UI and step-by-step guidance. - Users appreciate the **intuitive user interface** of YouGov Surveys, finding it easy to set up new surveys. - Users appreciate the **quick and easy setup** of YouGov Surveys, making it simple to start sharing opinions. #### What Are Recent G2 Reviews of YouGov Surveys: Self-serve? **["User-Friendly with Intuitive Survey Setup"](https://www.g2.com/survey_responses/yougov-surveys-self-serve-review-9080944)** **Rating:** 4.5/5.0 stars _— Debadutta P._ [Read full review](https://www.g2.com/survey_responses/yougov-surveys-self-serve-review-9080944) **["Wonderful Survey sites with multiple language support as well."](https://www.g2.com/survey_responses/yougov-surveys-self-serve-review-9069280)** **Rating:** 5.0/5.0 stars _— Mohnish W._ [Read full review](https://www.g2.com/survey_responses/yougov-surveys-self-serve-review-9069280) ### [Numerator Verified Voices](https://www.g2.com/products/numerator-verified-voices/reviews) Verified Voices, Numerator’s in-platform, DIY survey solution, allows users to engage consumers based on verified purchase behavior. With receipt-backed purchases, Verified Voices eliminates the need for screener questions, removes the cost of paying for incidence, and minimizes recall bias — setting a new standard in consumer research. With access to 600k buyers who have shared a verified purchase in the past 60 days, overlaid with rich demographic profiles, users can engage their most valuable customers segmented by what they purchase, where they shop, and more. Verified Voices offers an intuitive setup experience with ready-to-use specialty surveys, thoughtfully crafted templates, and AI-generated questionnaires, making survey creation effortless. Within as little as a few hours, users get high-quality, actionable consumer feedback they can trust. Survey responses are delivered as flexible reporting with customizable comparison charts and dynamic filters, enabling a deep exploration of responses. AI-powered summaries transform large sets of data into clear insights—highlighting key themes and takeaways for a concise and comprehensive view of survey results. Credit bundles and subscription options are available in-platform, giving users the ultimate flexibility to create surveys how and when they need to. Numerator’s differentiated ability to link verified purchase data with Verified Voices survey responses, uncovers deeper consumer attitudes and motivations, delivering a holistic, more accurate picture of today’s consumer. **Average Rating:** 4.5/5.0 **Total Reviews:** 88 #### How Do G2 Users Rate Numerator Verified Voices? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10) - **Permissions:** 6.7/10 (Category avg: 8.6/10) - **Question Types:** 6.7/10 (Category avg: 8.9/10) - **Data Exporting:** 8.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind Numerator Verified Voices? - **Seller:** [Numerator](https://www.g2.com/sellers/numerator) - **Company Website:** numerator.com - **HQ Location:** Chicago, Illinois - **Twitter:** @numerator 1 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=45745efd18fac1daeb6cb354d92f1d0f7e384acea3893c6615c26ac79ddb0490&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnumerator%2F&secure%5Burl_type%5D=linkedin_company_website) 2,790 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Consumer Goods, Food & Beverages - **Company Size:** 45% Medium, 31% Large #### What Do G2 Reviewers Say About Numerator Verified Voices? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **authentic feedback from verified buyers** , enhancing confidence in consumer insights and streamlined communication. - Users value the **ease of use** of Numerator Verified Voices, enabling quick and effective survey creation for reliable insights. - Users commend the **responsive customer support** of Numerator Verified Voices, enhancing their experience with timely assistance. - Users find the **intuitive design** of Numerator Verified Voices enhances usability and improves the survey experience significantly. - Users commend the **efficiency** of Numerator Verified Voices, enabling quick insights from verified shoppers for timely decision-making. ##### Cons - Users experience **survey flexibility issues** due to rigid credit systems limiting their survey design choices. - Users find Numerator Verified Voices to be **significantly more expensive** than other DIY survey platforms available. - Users desire greater **customization options** for chart appearances in Numerator Verified Voices reports. - Users note the **limited features** of Numerator Verified Voices compared to other platforms, but find it mostly sufficient. - Users find the **limited options for question types** restrict their ability to customize surveys effectively. #### What Are Recent G2 Reviews of Numerator Verified Voices? **["Rich Verified Shopper Insights with Fast Deployment and Clear Visualizations"](https://www.g2.com/survey_responses/numerator-verified-voices-review-13130301)** **Rating:** 5.0/5.0 stars _— Courtney H._ [Read full review](https://www.g2.com/survey_responses/numerator-verified-voices-review-13130301) **["Credible Shopper Insights with an Intuitive Platform and Exceptional Support"](https://www.g2.com/survey_responses/numerator-verified-voices-review-12317488)** **Rating:** 5.0/5.0 stars _— Stephanie L._ [Read full review](https://www.g2.com/survey_responses/numerator-verified-voices-review-12317488) ### [Sprig](https://www.g2.com/products/sprig/reviews) Sprig is an enterprise survey platform powered by AI agents. We help organizations move from question to evidence faster by transforming how research is designed, fielded, and synthesized. Instead of relying on manual survey programming, static forms, and time-consuming analysis, Sprig combines modern survey infrastructure with specialized agents that accelerate every stage of the research process. Research teams use Sprig to run customer surveys, market research, experience measurement, journey research, concept testing, and strategic studies. Whether collecting feedback from customers, prospects, panel participants, or users inside a product, Sprig helps teams gather higher-quality data and uncover deeper insights. Three AI agents power every stage of the research process: Design Agent: Builds rigorous studies from survey documents, research goals, briefs, and existing questionnaires. Field Agent: Delivers adaptive surveys that personalize questions and gather richer feedback across every channel. Synthesize Agent: Transforms responses into evidence-backed reports, themes, and recommendations. Leading companies including Microsoft, Figma, Notion, Ramp, DoorDash, Coinbase, Harvey, and Robinhood use Sprig to continuously learn from customers, understand markets, validate ideas, and improve products. By combining enterprise survey capabilities with AI-powered agents, Sprig enables teams to move faster, make better decisions, and turn research into a competitive advantage. **Average Rating:** 4.3/5.0 **Total Reviews:** 196 #### How Do G2 Users Rate Sprig? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10) - **Permissions:** 8.6/10 (Category avg: 8.6/10) - **Question Types:** 8.9/10 (Category avg: 8.9/10) - **Data Exporting:** 7.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind Sprig? - **Seller:** [Sprig](https://www.g2.com/sellers/sprig) - **Company Website:** www.sprig.com - **Year Founded:** 2019 - **HQ Location:** San Francisco, California - **Twitter:** @Sprig 2,085 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe64b0b796898f4e2ef43f28f7613c0c1ee596a4a159c7ad769c02831bdd3d82&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18717471&secure%5Burl_type%5D=linkedin_company_website) 265 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Product Designer - **Top Industries:** Computer Software, Financial Services - **Company Size:** 61% Medium, 28% Large #### What Do G2 Reviewers Say About Sprig? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **easy setup** of Sprig, enabling non-technical users to efficiently begin their projects. - Users value the **easy integrations** of Sprig, enhancing workflow by connecting seamlessly with existing tools like Slack. - Users value the **real-time feedback management** of Sprig, enabling faster decision-making with insightful AI analysis. - Users appreciate the **responsive customer support** of Sprig, which makes troubleshooting straightforward and efficient. - Users appreciate the **ease of use** of Sprig, making it accessible and efficient for non-technical users. ##### Cons - Users often face **survey navigation issues** and confusing data formats, hindering effective information gathering and analysis. - Users face **significant limitations with survey navigation and information quality** , hindering effective research and insights. - Users find Sprig's setup process **time-consuming** , with slow support responses and complex billing adding to the delay. - Users report **dashboard issues** with frequent resets and complicated billing, impacting usability and data management. - Users face challenges with **data inaccuracy** due to confusing billing and complex data export formats from Sprig. #### What Are Recent G2 Reviews of Sprig? **["Intuitive and Efficient Navigation for User Research"](https://www.g2.com/survey_responses/sprig-review-13161644)** **Rating:** 5.0/5.0 stars _— Andre S._ [Read full review](https://www.g2.com/survey_responses/sprig-review-13161644) **["AI-Powered Insights Transform Our Customer Feedback"](https://www.g2.com/survey_responses/sprig-review-9451308)** **Rating:** 5.0/5.0 stars _— Bharat D._ [Read full review](https://www.g2.com/survey_responses/sprig-review-9451308) ### [Outgrow](https://www.g2.com/products/outgrow/reviews) Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, contests, forms/surveys, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over 1000 pre-made content pieces and funnels that are optimized to improve conversion so you can change the questions, make a few tweaks so it's consistent with your brand and have your own interactive content ready in minutes. **Average Rating:** 4.7/5.0 **Total Reviews:** 318 #### How Do G2 Users Rate Outgrow? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10) - **Permissions:** 9.0/10 (Category avg: 8.6/10) - **Question Types:** 8.6/10 (Category avg: 8.9/10) - **Data Exporting:** 9.1/10 (Category avg: 8.7/10) #### Who Is the Company Behind Outgrow? - **Seller:** [Outgrow](https://www.g2.com/sellers/outgrow) - **Company Website:** www.outgrow.co - **Year Founded:** 2012 - **HQ Location:** New York, NY - **Twitter:** @OutgrowCo 3,719 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=39705d254382fce2f3181a8faf12b278e8dc8faab6bf2df8f31b5f195e42ec27&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7966190%2F&secure%5Burl_type%5D=linkedin_company_website) 58 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 79% Small, 17% Medium #### What Do G2 Reviewers Say About Outgrow? _AI-generated summary from verified user reviews_ ##### Pros - Users find Outgrow's **ease of use** remarkable, enabling quick creation of tools without technical hurdles. - Users praise Outgrow for its **responsive customer support** , noting quick replies and effective solutions for their queries. - Users appreciate the **user-friendly builder and robust analytics** of Outgrow, enabling easy creation of engaging content. - Users value the **ease of use** of Outgrow, finding it simple to create effective interactive content effortlessly. - Users find the **easy setup** of Outgrow highly beneficial for quickly deploying engaging tools without extensive support. ##### Cons - Users experience a challenging **learning curve** , finding the platform difficult to navigate due to its complexity. - Users find Outgrow's **limited features** frustrating, particularly regarding customization and email segmentation in the basic plan. - Users find **missing features** in the basic plan limiting, particularly regarding email segmentation and design options. - Users find Outgrow's plans **expensive** , particularly for advanced analytics and custom branding features, which require additional payments. - Users feel limited by **customization options** , often struggling to style pages without incurring additional costs. #### What Are Recent G2 Reviews of Outgrow? **["Great Tool for Building Engaging Forms!"](https://www.g2.com/survey_responses/outgrow-review-13035202)** **Rating:** 5.0/5.0 stars _— 재연 ._ [Read full review](https://www.g2.com/survey_responses/outgrow-review-13035202) **["Powerful calculator tool with great support"](https://www.g2.com/survey_responses/outgrow-review-12921380)** **Rating:** 4.5/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/outgrow-review-12921380) - [‹ Prev‹ Prev](/categories/survey?1f4bf81d_page=2&order=g2_score&page=2#product-list) - [1](/categories/survey?1f4bf81d_page=2&order=g2_score#product-list) - [2](/categories/survey?1f4bf81d_page=2&order=g2_score&page=2#product-list) - 3 - [4](/categories/survey?1f4bf81d_page=2&order=g2_score&page=4#product-list) - [5](/categories/survey?1f4bf81d_page=2&order=g2_score&page=5#product-list) - [6](/categories/survey?1f4bf81d_page=2&order=g2_score&page=6#product-list) - [7](/categories/survey?1f4bf81d_page=2&order=g2_score&page=7#product-list) - … - [37](/categories/survey?1f4bf81d_page=2&order=g2_score&page=37#product-list) - [38](/categories/survey?1f4bf81d_page=2&order=g2_score&page=38#product-list) - [Next ›Next ›](/categories/survey?1f4bf81d_page=2&order=g2_score&page=4#product-list) Spotlight Categories [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa) [Data Observability Software](https://www.g2.com/categories/data-observability) [Product Lifecycle Management (PLM) Software](https://www.g2.com/categories/product-lifecycle-management-plm) [CRM Software](https://www.g2.com/categories/crm) Similar Categories - [Team Collaboration](/categories/team-collaboration) - [Other Collaboration](/categories/other-collaboration) - [Agentic AI Browser](/categories/agentic-ai-browser) - [AI Meeting Assistants](/categories/ai-meeting-assistants) - [AI Presentation Tools](/categories/ai-presentation-tools) - [Audio Conferencing](/categories/audio-conferencing) - [Board Management](/categories/board-management) - [Bookmark Manager](/categories/bookmark-manager) - [Browser](/categories/browsers) - [Business Scheduling](/categories/business-scheduling) - [Calendar](/categories/calendar-software) - [Cloud PBX Platforms](/categories/cloud-pbx-platforms) - [Collaborative Research Writing Tools](/categories/collaborative-research-writing-tools) - [Decision-Making](/categories/decision-making) - [Digital Adoption Platform](/categories/digital-adoption-platform) [Browse Survey Themes](/categories/survey/themes) ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash") NP Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash) Updated March 7, 2025 Survey software allows users to create online surveys, quizzes, polls, and other web forms. These are then distributed to an organization's targeted audience to conduct market research or solicit feedback and opinions. For businesses, survey software products provide insight into participants' opinions of events, projects, customer service, or other aspects of their business. Surveys are most often delivered via email blasts or as pop-ups on a company's site. The [best survey tools](https://learn.g2.com/best-survey-tools) can also be leveraged by non-business entities for personal use or in academia to conduct questionnaire-based research. While survey software can have significant overlap with [enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management) and [experience management software](https://www.g2.com/categories/experience-management), the three categories are mutually exclusive. EFM products are more specific to business use cases and provide relevant features like Net Promoter Score (NPS) calculation and integrations with CRM software compared to products in the Survey category. They also provide more built-in analysis tools, triggers, and post-feedback actions compared to survey products. Products in the Experience Management category build on the core functionality of EFM by adding features that allow businesses to execute closed-loop actions based on received feedback. Please note: Based on the stacking nature of these groups of products, the Experience Management, Enterprise Feedback Management, and Survey categories are mutually exclusive to provide clarity to the exact feature sets provided by each type of software solution. To qualify for inclusion in the Survey category, a product must: - Enable the creation and customization of questions - Gather, report on, and archive response data - Be shareable and distributable Show More * * * ## How Do You Choose the Right Survey Software? ### What You Should Know About Survey Software ### What is Survey Software? Survey software allows users to create various survey types to gather information. These solutions are useful across a wide range of industries and for collecting different sets of information. Businesses can gather customer feedback to inform their product development and marketing strategies. This information can also be used to develop internal employee engagement strategies. Survey software can even be used to poll constituents in a political district. That data is then used to shape campaign strategies. Mobile survey software applications have now expanded the possibilities for use. In short, survey software is a multiuse tool that is limited only by the creativity of its users during deployment. Key Benefits of Survey Software - Collect feedback and data efficiently - Leverage data to develop strategy - Gain customer insight - Manage the survey process ### Why Use Survey Software? Survey software has many different use cases. Businesses may use survey software to shape product development based on customer feedback, and educational institutions use survey software to assess their academic programs and employees. Corporations may use it to solicit feedback from employees, take that feedback, and use it to create an employee engagement strategy. Survey tools can be used during live events and even in the field to collect valuable data. **Product Development —** Products, be they software products or otherwise, can always improve. Internal product teams are often extremely close to the product they’re developing, so it can be difficult to stay objective and maintain an unbiased perspective when it comes to evaluating potential areas for improvement. Survey software can be used prelaunch to help teams put together a comprehensive, customer-focused product or postlaunch to help product teams tweak the product to improve it. **Education Program Assessment —** Academic program surveys have long been a part of university-level courses. They give students a voice that can be heard by the administration by producing teacher evaluations. Course evaluations are also given to compile feedback about the actual structure and content of the course itself. The feedback is then used to improve teacher performance and increase the amount of value students are seeing from their courses. **Employee Feedback —** One of the use cases of survey software is gathering employee feedback. These surveys are often anonymous to solicit the most accurate, unfiltered feedback from employees. Businesses then compile the data gathered from employees during the survey and analyze it. Management and human resources teams then use the insights gained through the analysis of the data to identify employee-highlighted problem areas and put in place active strategies to improve those areas. While survey tools can be used to solicit employee feedback, employee engagement tools contain both survey features and comprehensive tools to address employee concerns and increase engagement levels. ### Who Uses Survey Software? HR departments, educational institutions (typically universities), product teams, marketers, and researchers all use survey software. Because survey software can be used to structure and distribute surveys in a multitude of ways, the user base is extremely diverse and the use cases varied. Each group uses survey software to gather specific sets of information. **Marketers —** Marketers use survey software to gauge customer reaction to advertisements and campaigns they produce. They also use these solutions to conduct in-depth market research, laying the groundwork for product development and marketing campaigns by seeing what their target demographic wants and needs. **Academic Researchers —** Researchers use survey software to collect the data that drives their insights. A lot of academic research, particularly in the social sciences, is conducted using surveys, and survey software is increasingly used to carry out those surveys. **HR Departments —** Human resources professionals use survey software to carry out employee satisfaction surveys. These surveys typically hit on things like employee happiness, the perceived availability of career advancement opportunities, company culture, and more. Tools, like the net promoter score (NPS), can be tabulated from the answers given to gauge overall employee contentment with their workplace. **Product Teams —** Product teams can use survey software to solicit customer feedback on their product. They can ask questions about specific features, desired features, and more to improve upon their existing product. This can always be a vital tool but is particularly useful in the initial stages of development. ### Kinds of Survey Software There are three main types of survey software: telephone, in-person, and web-based. Telephone survey software automates the process of calling people and collecting and recording their answers. Computer-assisted in-person survey software is designed to be used for in-depth answer collection when both parties, interviewer and interviewee are in the same room. There are prompts delivered via the software interface on both sides. Entirely web-based survey software is the most common type and is conducted entirely online. ### Survey Software Features Survey software often contains, but is not limited to, the following features: **Survey Builder —** Survey software comes with a feature, often a drag-and-drop tool, that enables users to easily build surveys within the solution. This tool allows users to craft every aspect of the survey, including the form of question, the layout of the survey, and more. **Survey Template —** Survey solutions typically offer pre-built templates for users to save time when creating surveys. These templates will vary depending on the type of survey being constructed. For example, a survey to gather feedback for academic research will look a lot different from a market research survey put together by a marketing team. **Multimedia Support —** Certain surveys work better when there is rich media included. Some survey solutions offer the ability to include multimedia like images, videos, and more. **Analytics —** This feature allows users to gain insights from the data collected within the software. The analytics capabilities within survey software can range from fairly basic to quite complex, with the ability to have different types of weighting, filtering, and multivariable analysis. **Email Distribution —** Use email to distribute survey questions. This feature may be an integration or just built in to the application itself. **Mobility —** This feature allows users to distribute surveys via mobile devices, which is an increasingly important feature to have, as people spend more time and conduct more activity on their phones and tablets than ever before. #### Additional Survey Software Features **Multilingual Support —** The ability to produce surveys in multiple languages can be vital if conducting international data collection. **White-Labeling —** This feature allows users to completely brand their surveys with their company or organization logo and feel. The fully branded survey may be helpful in raising brand awareness. **Answer Scoring —** Survey software can calculate survey scores automatically, which is dependent on the scoring algorithm for each survey. The algorithm sets the weight of different questions to determine the final score. **Answer Flows —** This feature handles the survey’s reaction to different answers that are given. As users go through the survey, different paths may be taken, depending on their answers to certain questions. ### Trends Related to Survey Software There are several trends that are currently affecting the survey software market. Some of the major ones include an increase in focus on the customer experience with the product, a paradigm shift to thinking about the customer experience as a whole. **Customer Experience Ecosystem —** Companies have begun to focus on every single customer touchpoint. Instead of just focusing on surveying for product feedback, companies will use survey tools to gain insights into how customers perceive their support and all of the other interaction points with the company. The multiuse nature of survey software will facilitate the gathering of this data. **Real User Feedback —** This is an increasingly important aspect of solidifying trust in a customer base. Potential customers want to see real user feedback to verify a product’s qualifications. This feedback is often collected using survey software, which allows customers to air grievances or wholeheartedly endorse products. The important thing here is the transparency that real user reviews allow a company to stamp its product with. **Multi-Channel Options —** The public is living in different portions of the digital world more and more. The increase in mobile phone usage that accompanied the proliferation of smartphones has driven an increased need for companies to reach customers at different touchpoints. Mobile versions of survey software applications are popping up everywhere, allowing users to gather data from multiple channels. Certain people still prefer phone surveys. Survey software has adapted to cover all available avenues to questioning. **Artificial Intelligence —** The rise of AI has affected the survey industry, in addition to many others. Applications are now using machine learning to help surveyors engineer new question sets and analyze the data they receive from those they survey. The number of survey solutions that incorporate machine learning and AI in their software should continue to increase going forward. **Personalized Questions —** Personalized question sets are the new normal. As survey solutions offer increasingly complex survey creation options, including skip logic and varied survey paths dependent on the answers to survey questions, there are more options for surveyors to engineer complicated surveys that will get them valuable data. **Pulse Surveys —** Pulse surveys are increasing in popularity. These are extremely short surveys, often just a question long, to gauge customer satisfaction. (You may have seen these in retail stores or airports, where the question is often about how your experience was and the possible answers range from a sad face to a smiley face.) Survey software will accomodate more of these pulse surveys going forward. ### Potential Issues with Survey Software **Subpar Answers —** This is a potential issue that can hamper the data collection process, particularly during anonymous surveys. If someone’s name is not attached to something, they might feel less of an obligation to fill out answers to the extent they otherwise might. **Survey Question Ambiguity —** This issue is not exclusive to surveys conducted with survey software but is still something to be aware of. If a company wants to use the data gathered by their survey, it should ensure that the open-ended questions are clear and the answers can be standardized. Ambiguities in the questions can lead to bad data, which then defeats the purpose of carrying the survey out in the first place. **Privacy —** The issue of survey data being exposed is always a concern, so organizations should take extra steps to ensure that the data they collect is being protected. ### Software and Services Related to Survey Software Survey software often integrates with third-party solutions in [marketing software](https://www.g2.com/categories/marketing) categories. [**CRM Software**](https://www.g2.com/categories/crm) **—** Survey solutions sometimes integrate with CRM software to provide users with survey data attached to customer profiles. **Marketing Software —** Survey software also usually interacts with marketing software to provide marketing solutions with access to data that can help shape strategy. ### What are the best software tools for creating professional surveys? Here are some leading software platforms for creating professional, high-quality surveys with ease: - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) offers advanced survey templates and logic features that make it easy to design polished, professional-grade surveys. - [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews)provides enterprise-level survey capabilities with deep analytics, ideal for high-stakes research and strategic feedback. - [Typeform](https://www.g2.com/products/typeform/reviews) creates visually engaging, conversational surveys that feel more interactive and user-friendly for respondents. - [Jotform](https://www.g2.com/products/jotform/reviews) combines powerful form-building with customizable survey layouts to support professional branding and design flexibility. - [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) delivers robust survey tools with multilingual support and analytics, perfect for global teams seeking polished insights. ### What are the most user-friendly survey software tools for small teams? Here are some of the most user-friendly survey tools ideal for [small teams](https://www.g2.com/categories/survey/small-business) looking to gather quick, actionable insights: - [Google Workspace (Forms)](https://www.g2.com/products/google-workspace/reviews) is easy to set up and share. Google Forms is ideal for small teams looking to create quick surveys with built-in collaboration. - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) offers a clean interface and seamless integration with Microsoft 365, making it a natural fit for small teams already using Office tools. - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) delivers conversational, mobile-friendly surveys with a minimal learning curve—perfect for small teams focused on engagement. - [Jotform](https://www.g2.com/products/jotform/reviews) provides a drag-and-drop builder with flexible templates, enabling small teams to launch polished surveys without technical skills. - [Typeform](https://www.g2.com/products/typeform/reviews) features a visually appealing, step-by-step format that enhances the user experience and simplifies data collection for lean teams.