The speed of results. We ran a creative concept test with them which was just finalized and went live at 4PM on a Friday. Just before midnight, the survey was completed with 290 responses from consumers who fit our criteria. Never have I encountered a research platform or vendor in my marketing career that can turnaround results that fast. Review collected by and hosted on G2.com.

Part of my study included qualitative direct verbatims from consumers. I couldn't find a way to export all those direct verbatim and analyze on my own with my tools. Being able to export data form the platform to use as I see fit would be beneficial. Review collected by and hosted on G2.com.