Suzy Reviews & Product Details

What I like best about Suzy is the speed and clarity it delivers. I can go from a question to a real consumer-backed answer incredibly fast, without sacrificing quality. It removes a lot of the uncertainty from decision-making and replaces it with confidence, because you’re hearing directly from your target audience in real time. It feels intuitive, reliable, and built for how teams actually work ,not how research used to work. Review collected by and hosted on G2.com.

Honestly, there isn’t much to dislike, but if I had to pick something, it would be that you need to be pretty intentional with how you frame questions to get the most out of it. The platform is powerful, so there’s a bit of a learning curve upfront. That said, once you get the hang of it, the quality and speed of insights more than make up for it. Review collected by and hosted on G2.com.

I love Suzy for its lightning-fast response times, with insights delivered in hours instead of weeks. This feature is transformative because it aligns research with the pace of business, preventing missed launch windows or wasted resources. I also appreciate Suzy's hyper-specific audience targeting, which enhances the precision of my market research. Additionally, the initial setup of Suzy was not complicated, making it convenient to get started. Review collected by and hosted on G2.com.

Suzy’s survey-building tools lack flexibility, which hinders data quality for complex research and creates frustrating experiences for respondents. I would like to see improvements such as adding one-click skip logic and conditional branching to reduce survey fatigue, lifting character limits for questions and answers, and expanding question types to include matrix/ranking options. Review collected by and hosted on G2.com.

I use Suzy for concept and idea validation, and I really appreciate its unmatched speed from question to insight. This speed really addresses the 'slow research' speed-to-insight problem I faced before. Additionally, Suzy enables an 'iterative learning' loop that supports internal ideation. The transition from linear 'handoffs' to parallel 'sprints' in our workflow is incredibly helpful. The initial setup of Suzy was simple, making it easy to integrate into our processes. Review collected by and hosted on G2.com.

I don't like the 'Quick Poll' ceiling because of its depth and complexity limitations. Review collected by and hosted on G2.com.

I like that Suzy is easy to use and it gives easy feedback based upon the actual construction of the survey. Everything is just plug and play in terms of adding different types of questions, and looking at the responses that could be there with both fixed number of responses and open-ended questions. The setup was very easy, as the installation handles everything without much input from me. Review collected by and hosted on G2.com.

Nothing that has been discovered yet in using the program Review collected by and hosted on G2.com.

Speed & efficiency → Quick turnaround for consumer insights.

Ease of use → Simple interface, no heavy learning curve.

Targeted audience reach → Ability to survey very specific demographics.

Real-time insights → Results and dashboards update instantly.

Cost-effective → Much faster and cheaper compared to traditional market research.

Actionable data → Clear, organized reports that help in decision-making. Review collected by and hosted on G2.com.

Possible Cons to Mention

Limited customization in survey design compared to advanced research tools.

Audience pool constraints – sometimes niche or very specific audiences are harder to reach.

Data depth – insights are quick and directional, but not always as deep as full-scale traditional research.

Learning curve – while the platform is user-friendly, some advanced features take time to master.

Cost factor – can feel expensive for smaller teams or startups. Review collected by and hosted on G2.com.

I like that Suzy is very cost-efficient and gives real-time insights. It helps me save both my time and money. The initial setup is very easy, making it convenient to start using. I also appreciate Suzy's ability to provide quick access to consumer insights and effectively target audiences. Review collected by and hosted on G2.com.

everything is perfect Review collected by and hosted on G2.com.

All the benefits of proprietary community without the hassle. You get to recontact respondents when needed because Suzy owns the respondents (instead of sample providers). Before Suzy we had a proprietary panel but spent a fair amount of time and energy just keeping our respondents engaged, even when we were not conducting business critical research. With Suzy you get the benefit of all their other clients also doing research, so engagement does not fall on any one client. In addition, the tool was easy to use, support was always available, and it delivered quality reports. Review collected by and hosted on G2.com.

Managing credit use across multiple users was sometime combersome. Also ,regular surveys need to be done to ensure any key screening criteria is up to date, as the way they survey consumers does not technically allow for terminating based on screening questions within the survey. Not very onerous but requires a rethinking of how one normally conducts surveys. Review collected by and hosted on G2.com.

Speed! I love being able to send out last minute questions out knowing I'm likely going to get a couple hundred responses at minimum within hours. It's a savior! The platform is very intuitive, easy to navigate, and pretty easy to build your own quant surveys. The customer service has also been pretty consistent in quality and timeliness. I like how approachable the team is and the support we get in troubleshooting or navigating more difficult projects. Review collected by and hosted on G2.com.

I wish the focus group platform had more tools for labeling/organizing themes. I've used other research platforms that do a better job in this area. Review collected by and hosted on G2.com.

The way to gather the insights from conusmer. Review collected by and hosted on G2.com.

Need more authentic and to the point.... Review collected by and hosted on G2.com.

Suzy has been very valuable on a big product launch project. Getting feedback on marketing assets in a very short time period was critical to making last minute changes. I appreciate how many pre existing templates exist to get moving right away.

Most of all, I appreciate the Suzy experts who have guided me to use the platform effectively.

I also like the pre-made reports that the platform can quickly generate. Review collected by and hosted on G2.com.

It would be great if the platform were able to eliminate more steps in terms of combining various data points together. Review collected by and hosted on G2.com.