The user interface of SplitMetrics Acquire is phenomenal: very intuitive and easy to use. Having everything available on a single screen, without having to go back and forth or constantly jump between different sections to monitor keywords, ad groups, and campaigns, is extremely useful. I consider it an essential tool for Apple Search Ads, especially because of its effectiveness and ease of use. Review collected by and hosted on G2.com.

Nothing negative to mention at the moment. Review collected by and hosted on G2.com.

SplitMetrics Acquire completely transformed our Apple Search Ads management. The automation features and smart bidding rules save our team hours of manual work every week, allowing us to scale our campaigns efficiently and focus on high-level UA strategy. Review collected by and hosted on G2.com.

There are no major downsides or critical issues with the platform. It fully delivers on its promises, but like any complex enterprise software, it occasionally experiences minor UI lags during heavy data loading. Review collected by and hosted on G2.com.

SplitMetrics Acquire has become an essential tool for managing Apple Search Ads campaigns efficiently. The interface makes it easy to monitor performance across multiple apps and campaigns, and to see real results thanks to the conversion and revenue integrations. I also love the automated rules and the flexibility to set them up for different needs, which saves a lot of time.

The platform works stable, looks intuitive, and the support team is responsive and helpful.

It also offers free access; although it's limited in functionality, it's still very useful for smaller accounts or getting started. While the paid plans offer additional usefull options and insights.

AI features are also a nice addition. They provide helpful insights, assist with performance analysis, and make it easier to identify optimization opportunities. Review collected by and hosted on G2.com.

One improvement I'd suggest is adding more app-level functionality for teams managing dozens of apps. Features such as labels, reporting, filters, and other management tools are currently available only at the campaign level and below. Bringing more of these capabilities to the app level would make it much easier to organize large portfolios, monitor performance, and streamline workflows. Review collected by and hosted on G2.com.

I use SplitMetrics Acquire to manage and optimize our Apple Search Ads campaigns, and it has been incredibly valuable for tracking cost per trial converted at the keyword level, which is a game changer for our subscription apps. This feature lets us see which keywords generate paying users, not just installs. I also appreciate the automated bid adjustments through automation rules, significantly reducing the time spent on manual monitoring. The initial setup was very straightforward, which made getting started a breeze. Review collected by and hosted on G2.com.

The bid optimization strategies did not deliver the expected results when we first tried them. We also used Iris Agent, which sometimes gave generic answers that were not fully tailored to our specific situation. Review collected by and hosted on G2.com.

It makes Apple Search Ads management much easier. I especially like the automation, keyword management, and bidding optimization features, they save a lot of time and help improve campaign performance. Review collected by and hosted on G2.com.

A more customizable dashboard and additional reporting options would make the platform even better. Review collected by and hosted on G2.com.

Free plan for small projects. Full trial. Iris AI interface. Review collected by and hosted on G2.com.

Intergations, A little more explanation is needed about conversion settings, with examples

But maybe I personally didn't read the instructions carefully. Review collected by and hosted on G2.com.

I use SplitMetrics Acquire to optimize Apple Search Ads, and I really like its user interface because it's very easy to understand, especially since Apple's own interface is not very intuitive. The support via Slack is very responsive, which makes things much easier. The initial setup was very easy, which I find to be a big advantage. Review collected by and hosted on G2.com.

The automated rules are key, but it's a bit hard to keep an overview of all active rules. Also, sometimes the change history doesn't seem to capture all historic changes for CPT bid changes. Review collected by and hosted on G2.com.

Automations, bulk updates, and campaign launches are straightforward, and the support from the CSM has been helpful. Review collected by and hosted on G2.com.

No issues, sometimes it happens the changes are not synced to Apple Ads but it happens rarely Review collected by and hosted on G2.com.

Easy campaign management & insights

Strong optimization and scaling tools

Reliable UA performance and support

Intuitive platform with great results

Efficient user acquisition at scale

Powerful targeting and optimization

Excellent support and transparency

Data-driven growth and automation Review collected by and hosted on G2.com.

I would like to have the same option we have on ASA about demographics and gener analysis ! This would be really helpful for the analysis Review collected by and hosted on G2.com.

What I like best about SplitMetrics Acquire is how much time it saves our team, especially when it comes to scaling our ASA campaigns. The automation and smart bid rules are a total game changer and we've been able to automate a huge amount of the routine, daily optimisation work, which allows specialists to focus on high-level strategy and creative testing.

The full-funnel reporting is another massive plus. Integrating our MMP data means we can optimise our bids not just for installs, but for actual down-funnel KPIs like New customers. Plus, the customer support team is fantastic, they're proactive, knowledgeable, and genuinely invested in our success. Review collected by and hosted on G2.com.

While the platform is excellent, some features feel like they are still in an early phase and could use more enhancement and refinement to become truly robust. For example, specific parts of the reporting or certain newer tools require a little more manual effort or don't offer the depth of control that the core features do. That said, the team is clearly working to improve them, so we look forward to future updates. Review collected by and hosted on G2.com.