# Optmyzr Reviews **Vendor:** Optmyzr **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.7/5.0 **Total Reviews:** 128 ## About Optmyzr Optmyzr is an all-in-one PPC optimization platform used by agencies, freelancers, and in-house teams to manage advertising across Google, Microsoft, Meta, Amazon, and more. Built by former Google executives, it combines deep expertise with proprietary AI to help marketers build, manage, and optimize search and social campaigns with greater control and efficiency, even when using automation systems like Smart Bidding and Performance Max. Teams around the world rely on Optmyzr to: - Catch issues early, such as broken links or overspending - Gain visibility into automated campaign types - Automate daily tasks like budget shifts and bid changes - Analyze performance across channels, audiences, and creatives - Optimize feeds, structures, and pacing across accounts - Reduce wasted spend and improve ROI at scale Optmyzr helps marketing teams move faster, work smarter, and stay in control—starting at just $209/month. ## Optmyzr Pros & Cons **What users like:** - Users appreciate the **seamless integration and insightful dashboards** of Optmyzr, significantly enhancing efficiency in campaign management. (2 reviews) - Users highlight the **efficiency of automation** in Optmyzr, saving significant time and enhancing campaign management. (2 reviews) - Users highlight the **significant efficiency improvements** with Optmyzr, saving time and enhancing productivity across campaigns. (2 reviews) - Users value the **significant efficiency improvements** provided by Optmyzr, freeing up time for strategic activities and insights. (2 reviews) - Users value the **seamless integration of optimization algorithms** , significantly enhancing efficiency and campaign performance across the board. (2 reviews) - Users appreciate the **time-saving capabilities** of Optmyzr, significantly reducing weekly workload and enhancing efficiency in managing Google Ads. (2 reviews) - Campaign Management (1 reviews) - Users praise the **immediate and effective customer support** of Optmyzr, highlighting its responsiveness and problem-solving skills. (1 reviews) - Dashboard Usability (1 reviews) - Users appreciate the **time-saving insights and optimization tools** of Optmyzr, enhancing efficiency and user experience significantly. (1 reviews) **What users dislike:** - Users find the **limited report design customization** challenging, affecting the presentation of insights for different clients. (2 reviews) - Users find the **budget management tool challenging** to learn, requiring time to become proficient in its use. (1 reviews) - Users find **inadequate search functionality** frustrating, desiring more options to filter and manage their data effectively. (1 reviews) - Users find the **learning curve** of Optmyzr to be somewhat steep, requiring time to adapt effectively. (1 reviews) - Users find the **limited control over report design** restricts customization and branding for client presentations. (1 reviews) - Limited Customization (1 reviews) - Limited Reporting (1 reviews) - Poor Reporting (1 reviews) - Users find the **poor search functionality** limiting, wishing for more options to refine and exclude data. (1 reviews) ## Optmyzr Reviews ### 1. A Multi-Service Strategic Partner Providing Tools To Solve Real-World Agency Challenges **Rating:** 5.0/5.0 stars **Reviewed by:** Elliott V. | PPC Team Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Optmyzr?** Optmyzr's tools provide automation for painstaking manual tasks and their insights have clear data visualisation which help us make better informed decisions. **What do you dislike about Optmyzr?** It's hard to pick out any negatives to be honest. There's obviously more tools for Google Ads rather than other platforms like Amazon Ads, but I assume that's more to do with Amazon itself, so if I'm being incredibly picky it would be for more tools for Microsoft and Amazon ads. **What problems is Optmyzr solving and how is that benefiting you?** Over the years Optmyzr has evolved from a tool into a strong, multi-service strategic partner for us. What truly sets them apart is their collaboration. They actively listen to our feedback to adapt and build tools that solve real-world agency challenges. It genuinely feels like they are invested in our scaling journey, rather than just being another tool in our tech stack. ### 2. Seamless Campaign Lifecycle Integration with Powerful Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Denise F. | Head of Paid Media, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2026 **What do you like best about Optmyzr?** What stands out most is how seamlessly Optmyzr integrates into the entire campaign lifecycle; from initial audits and forecasting through to build and ongoing optimisation. The dashboards provide an immediate snapshot of performance, allowing us to identify trends, pacing issues and optimisation opportunities without pulling multiple reports. The automation features, particularly custom rules and Blueprints, significantly improve efficiency while maintaining strong account hygiene and control. **What do you dislike about Optmyzr?** While the Portfolio view has improved, more advanced comparison features; such as clearer YoY and MoM reporting within portfolios; would enhance reporting and performance analysis further. **What problems is Optmyzr solving and how is that benefiting you?** Optmyzr solves several time-intensive and manual challenges in account management. Tasks such as hour of week analysis, location performance reviews and landing page checks previously required manual exports and formatting; these are now streamlined and automated. It strengthens budget pacing control, improves anomaly detection through custom alerts, and enhances optimisation with structured Blueprints and placement exclusion tools. It also makes it much easier to step into and manage other accounts, as dashboards provide an instant and clear performance overview. Overall, Optmyzr improves efficiency, reduces manual workload, strengthens spend control and supports more proactive, data-driven optimisation. ### 3. From Manual Checks to 275 Hours Saved Per Month **Rating:** 5.0/5.0 stars **Reviewed by:** Bia C. | Senior Google Ads Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2026 **What do you like best about Optmyzr?** Optmyzr has made an immediate and noticeable difference for our team. Even in a brief trial period, with just one strategist working on two accounts, we are already saving about 35 hours each month, almost an entire workweek. The automation framework, scripts, and optimisation workflows have greatly reduced the need for manual checks and repetitive tasks. This allows our strategists to dedicate more time to higher-value activities such as developing strategy, conducting tests, and generating client insights. When implemented at scale, these time savings become even more significant, positioning Optmyzr as a key driver of efficiency and profitability for our agency. Additionally, the customer support has been outstanding. **What do you dislike about Optmyzr?** The main limitation is report design customisation. While the data, insights and automation capabilities are excellent, the visual and branding flexibility of reports is fairly limited. This makes it harder to fully customise reports for different clients or present insights in a more polished, brand aligned format, especially when compared to dedicated reporting tools. **What problems is Optmyzr solving and how is that benefiting you?** Optmyzr is solving the problem of time intensive, repetitive Google Ads management at scale. It replaces a significant amount of manual work, including daily health checks, optimisation routines, and ongoing account monitoring, with reliable automation and prioritised insights. This means it cuts through the noise, allowing me to focus on what truly matters. The benefit for us is very tangible. When fully rolled out, automation has the potential to free up approximately 275 hours per month, which translates to about $11k AUD in monthly cost savings. Beyond the numbers, the biggest benefit is focus. Strategists spend less time checking and fixing, and more time on strategy, testing, betas and proactive client value, which directly improves performance and scalability without increasing headcount. ### 4. Versatile, Time-Saving, and Easy to Share with Clients **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Optmyzr?** There are so many benefits! It’s incredibly versatile, saves a lot of time, and is really easy to navigate. Plus, it can be shared with our clients, not just used internally. **What do you dislike about Optmyzr?** I wouldn’t say there’s anything I don’t like about it. Like anything, it can have occasional flaws, but they’re always on top of improvements and keep pace with the constant updates in the digital marketing space we’re in. **What problems is Optmyzr solving and how is that benefiting you?** It’s addressing our need for a more granular view of marketing platform performance, forecasts, and split views. It also saves time on investigations and setup, especially for Google Ads in my case. ### 5. Great Insights Beyond Basic Google Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Optmyzr?** Great insights further than the basic google ads can provide **What do you dislike about Optmyzr?** I don't really like the platform layout can be hard to find things **What problems is Optmyzr solving and how is that benefiting you?** Greater insights ### 6. Daily tool for professional SEA **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Optmyzr?** The workflows help me to bring more structure into the professional management of my Google Ads. **What do you dislike about Optmyzr?** The costs are not insignificant and are hardly worthwhile for individual advertisers. **What problems is Optmyzr solving and how is that benefiting you?** Google Ads often hides essential information in its UI, or too much information is displayed at once. Optmyzr summarizes the key points clearly and makes some information visible in the first place. ### 7. Optmyzr’s Reporting and Competitor Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Optmyzr?** Reporting and competitor analysis, spend projection tool **What do you dislike about Optmyzr?** I don't dislike much about Optmyzr, I think it's great **What problems is Optmyzr solving and how is that benefiting you?** Spend projection, it helps me manage and make decisions for advising my clients on budget ### 8. Great ad reporting tool **Rating:** 4.5/5.0 stars **Reviewed by:** Matt O. | A, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Optmyzr?** The complexity that you can buiild on a report for ads. we use for facebook and google. **What do you dislike about Optmyzr?** Limitations on some widgets. Wish there were more options to sift through or exclude data. **What problems is Optmyzr solving and how is that benefiting you?** Displaying reporting that is easy to undertstand to real estate agents. ### 9. Great All in One Tool for Google/Bing **Rating:** 4.5/5.0 stars **Reviewed by:** Hayden M. | Director of Paid Media, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Optmyzr?** Is a great all in one tool that provides insights and optimization tools for Google ads. It has saved me and my team hours each week. **What do you dislike about Optmyzr?** The budget management tool takes a bit of time to learn. **What problems is Optmyzr solving and how is that benefiting you?** Regular optmizations such as keyword management and bid adjustments take a fraction of the time using the tool. It also provides clearer insights than the Google Ads in platform summary. ### 10. Optmyzr is the Equivalent of Having a Team of PPC Managers Monitoring Our Accounts 24/7 **Rating:** 5.0/5.0 stars **Reviewed by:** Lesley V. | CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2024 **What do you like best about Optmyzr?** Our agency specializes in lead generation for healthcare organizations, and Optmyzr plays a crucial role in helping us manage our accounts more effectively and drive better results. What Optmyzr allows us to do through custom-built automations in its Rule Engine typically takes a team of PPC managers to manage. It's a HUGE time saver and far more reliable than humans. Another amazing feature of Optmzyr is the workflow, where we can design and build our own workflow and systematically run through our ideal workflows to ensure the accounts get looked after and optimized in the best possible way. PPC managers often focus most of their time on important tasks and then forget about the little tasks that aren't always as obvious, but with Optmyzr, no task gets left behind. If you're an agency looking to scale or you're working on your own account and want to systemize account management to get better results while freeing up your time, Optmyzr is a no-brainer. I've tried multiple PPC optimization tools in the past, and Optmyzr is hands down the best in the market. **What do you dislike about Optmyzr?** There isn't anything I dislike. Nothing at all. **What problems is Optmyzr solving and how is that benefiting you?** The biggest problem Optmyzr is solving for us is systemizing account management, which lets us scale up our agency and onboard more clients without hiring more PPC managers. Another big problem when scaling up is manually keeping track of everything done in the accounts. Through Optmyzr and its workflows, we can keep track of account management and ensure nothing gets missed in the accounts. ### 11. Undoubtedly the best platform to accelerate productivity **Rating:** 5.0/5.0 stars **Reviewed by:** Lorena A. | Manager, Advertising Growth Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Optmyzr?** This app has been excellent. It’s not only helped me save time by quickly identifying where I could apply optimizations, but it’s also sparked new ideas and centralized important verticals and other bits of information that aren’t always easy for clients to grasp. The visuals are incredibly user-friendly, making it seamless for someone without much technical knowledge to understand the insights. On my end, the ability to tailor my strategies with blueprints and custom reports has been a game-changer. It’s also been incredibly easy to implement and integrate into my daily routine, and I find myself using it almost every day for various tasks. And I can’t say enough about their support team—they’re truly the best I’ve ever worked with. **What do you dislike about Optmyzr?** I have no complaints so far—this platform is incredibly user-friendly and has everything I need to get my work done efficiently. **What problems is Optmyzr solving and how is that benefiting you?** Time is money, and this app has been a game-changer in saving me valuable hours. By streamlining tasks and offering quick insights, I can now allocate more time to strategy and other critical areas of my work. It’s an efficient tool that maximizes productivity and boosts overall effectiveness. **Official Response from Ashwin Balakrishnan:** > Hi Lorena, thanks for sharing this review! We look forward to seeing you use more of our tools like Blueprints and Reports, and if you require any help with setup, feel free to reach out to our Support team as always! ### 12. Optmyzr is a great tool to maintain your Adwords account. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2024 **What do you like best about Optmyzr?** Optmyzr has some helpful tools that let you manage your accounts properly (ppc investigator, quality score tracker etc.). These tools are easy to use. When there are questions, customer support helps you immediately. They also work hard to solve more difficult questions or problems. And we are always kept well informed of developments within Optmyzr. **What do you dislike about Optmyzr?** We are very satisfied with Optmyzr. But there are still some wishes for the platform such as good report creation (with multiple platforms and tools) and better RSAs assessment and management. **What problems is Optmyzr solving and how is that benefiting you?** Better management for our advertising platforms. We can do different tasks weekly in Optmyzr that will allow us to maintain the platforms properly. We do this one set day a week which also gives us more structure. In addition, Optmyzr gives us insights we could not have seen on our own. **Official Response from Ashwin Balakrishnan:** > Hi there, thank you for your review and feedback on the Reports and RSA management features. I've shared your thoughts with our Product team. We’d love to connect with you to discuss the improvements you’d like to see. Thanks again! ### 13. Review of Optmyzr **Rating:** 2.5/5.0 stars **Reviewed by:** Mila D. | SEM spesialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Optmyzr?** The diagnostics tool. The budget pacer and the A/B testing tool for ad copies. I also really like the keyword insertion tools quite a lot **What do you dislike about Optmyzr?** The fact that it takes long before a change or command is being updated in the system and then to the advertising software. I would like that there are more free feautres to test. **What problems is Optmyzr solving and how is that benefiting you?** There are often bugs in the system. **Official Response from Ashwin Balakrishnan:** > Hi Mila - we're sorry to hear that you had an experience where changes took a long time to reflect in your campaign. This shouldn't be the case, so our support team is reaching out to find out what happened so we can look into it. ### 14. First PPC optimization solution **Rating:** 5.0/5.0 stars **Reviewed by:** 준호 . | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2023 **What do you like best about Optmyzr?** Very satisfied. It's my first time using this kind of solution, and it's very useful to have smart suggestions or auto-applied content. If you have to run Google Ads by yourself, I would recommend it without hesitation. And as much as I found out while searching for scripts, I would like to give them a high rating for their expertise. **What do you dislike about Optmyzr?** On the contrary, I think the menu configuration is a bit difficult to access. Some menus are difficult to understand intuitively, and some are unnecessary. I would like the service to be re-established with a little more integration. **What problems is Optmyzr solving and how is that benefiting you?** I can save a lot of time and resources by managing Google ads alone, and more detailed measurements can be made through references or simulations. It was nice to be able to figure out if I was doing well. ### 15. The Game-Changing Optimization Platform For PPC **Rating:** 5.0/5.0 stars **Reviewed by:** Sam T. | Executive Vice President, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2022 **What do you like best about Optmyzr?** Fantastic array of PPC tools that help everyone - from juniors to PPC pros - manage campaigns of various types (shopping, search, pmax) at scale. The fact that Optmyzr works across Google, Microsoft, Yahoo (Japan), Amazon & Meta makes life so much easier. The tools/features (Keyword Lasso, Rule Engine, QS Tracker, PPC Investigator, Shopping Ad Creation Tool, etc.) reduce the manual work associated with managing campaigns, allowing me to focus more on the strategic, testing & creative elements of managing PPC accounts. The ability to automate just about everything within an account using custom rules is a game-changer. The Rule Engine alone is one of the best innovations made in PPC management in the past decade. On top of a brilliant platform, Optmyzr's customer support has been FANTASTIC. They go above and beyond to ensure you - and your clients - are getting the most value from the platform. Fred is also always open to new feature suggestions - and acts on them - so you can feel confident that Optmyzr's platform will continue to evolve to meet the needs of PPC pros in the coming months & years. **What do you dislike about Optmyzr?** Honestly, Optmyzr is as close to perfect for a platform as you'll find out there. The price is a bit higher than most other platforms, but the functionality offered by Optmyzr is commensurately higher, as well - you get what you pay for, and with Optmyzr, you get a LOT more than that. The other items: I wish Optmyzr offered additional extensibility into LinkedIn Ads & TikTok Ads (especially given the interplays between LinkedIn & Microsoft Ads). **What problems is Optmyzr solving and how is that benefiting you?** Dramatically reduces the manual work associated with managing PPC campaigns across Google, Amazon & Microsoft while actively flagging potential issues and automating manual tasks. The Rules Engine allows me to create custom automations and workflows based on my preferences (which are limited only by my imagination). The Shopping Campaign Creation tool is brilliant - a huge time-saver and a fantastic feature. ### 16. Optmyzr is a wonderful tool for optimizing your paid campaigns! **Rating:** 5.0/5.0 stars **Reviewed by:** Rishabh D. | Paid Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2022 **What do you like best about Optmyzr?** Optmyzr has a bunch of very useful functions like PPC Investigator, Quality Score Tracker, Keyword Lasso, Negative Keyword Finder, and many more which are extremely helpful for our paid campaigns. This takes the optimization of search ads to the next level. **What do you dislike about Optmyzr?** There are not many cons to using Optmyzr, at least, I have not found much during my usage of it. All the functionalities work excellently, but one thing that can be done better is the formatting of the reports. I have to manually set the formats of the different tables if there are some data points that I need to change, and it is a nightmare. **What problems is Optmyzr solving and how is that benefiting you?** Optmyzr is being used in my organization primarily as a monthly report tool. We do of course use it to optimize the Google ads campaigns, but it is not that frequent. I must say, Optmyzr saves a lot of our time. ### 17. Saves Time With Optimisations **Rating:** 5.0/5.0 stars **Reviewed by:** Cheryl M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2023 **What do you like best about Optmyzr?** The report building is great. Optimization of campaigns, especially Display with being able to eliminate poor quality websites from showing the ads. **What do you dislike about Optmyzr?** Lack of being able to build campaigns. . **What problems is Optmyzr solving and how is that benefiting you?** Being able to see the data, search terms and display network locations in a clearer format than the Google Dashboard to see what is working and what isn't. Building comprehensive reports that show the performance of the campaigns over time. ### 18. Great product for search specalists! **Rating:** 4.5/5.0 stars **Reviewed by:** Emily B. | Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2022 **What do you like best about Optmyzr?** Unique functionality and tools to see causation of trends and provides recommendations on next steps and optimizations. A variety of tools available to review success across all campaign types **What do you dislike about Optmyzr?** There are a few small UI bugs that would be great to have fixed (ex. losing data when refreshing page and having to resubmit queries), but overall its a great tool with new features always being added. **What problems is Optmyzr solving and how is that benefiting you?** I always turn to optmyzr when there's a trend or nuance in the data that I just can't pin down, Optmyzr is able to review all the variables and pin point what caused a change in results WoW ### 19. Great automation options through the rule engine for accounts **Rating:** 4.5/5.0 stars **Reviewed by:** Stef M. | Advertising marketeer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Optmyzr?** The endless possibilities to automate processes in accounts in many different ways. It provides options to send notifications or fully automate certain processes, set what you feel most comfortable with. **What do you dislike about Optmyzr?** In terms of tooling, I can't come up with anything like that. It's a bit expensive. **What problems is Optmyzr solving and how is that benefiting you?** handy overview and easy audit tools to quickly gain certain insights into accounts. ### 20. Powerful optimizations, easy to use, amazing support **Rating:** 5.0/5.0 stars **Reviewed by:** David J. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2020 **What do you like best about Optmyzr?** Optmyzr is a must-have for any PPC strategist's toolbox. It saves me a ton of time by allowing me to optimize my campaigns quickly and efficiently as well as giving me the ability to create dynamic campaigns almost effortlessly. On top of that, their customer service is second to none. They are always making their platform better by adding more features with increasingly better recommendations. I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster. Recently we started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients. One more thing to mention is the Rules Engine, it's a game-changer. It allows to algorithmically perform tasks at scale, the limit is only your imagination. **What do you dislike about Optmyzr?** This is a tough one, I'm a fan. But, if I HAD to pick something I would say that while their service is second to none, sometimes they can be a little slow in getting back with you. I'm not talking about days slow, just hours slow. **Recommendations to others considering Optmyzr:** Stop thinking about it. Even if you are using something like Marin or Acquisio, you still want to use Optmyzr. Your clients will thank you, your team will thank you, and you will be able to get more work done. They have a free trial. Go for it. **What problems is Optmyzr solving and how is that benefiting you?** We're using Optmyzr to dynamically generate campaigns. It saves us over 100 hours per month and allows us to focus on optimization and strategy. I've been doing paid search a while, back when it took a long time to make account-wide adjustments. With Opmyzr, I'm able to get to the meat of what is working and is not working and make optimization quickly. This allows me to work inside more accounts and optimize them more often. ### 21. Great PPC Management Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Justin M. | Director of Digital Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2020 **What do you like best about Optmyzr?** Easy to learn and use Manage multiple accounts at one time Great for Aggregate Reporting of Google Ads, Microsoft Advertising and Facebook Ads Awesome Support with Live Chat that also get response within minutes **What do you dislike about Optmyzr?** Wish you could do more with Facebook ads and other social ads (LinkedIn, Twitter, etc.) **What problems is Optmyzr solving and how is that benefiting you?** No longer have to log in to various advertising platforms to manage individual accounts Saves time and gives capacity to manage more accounts ### 22. Saves me time every time I use it **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Optmyzr?** Optmyzr allows me to manage more clients in less time with optimizations for all my accounts. **What do you dislike about Optmyzr?** There are so many features that I'm not sure I can take advantage of them all. The reporting features allows for an amazing amount of customization. The optimizations give so many ways to optimize the account without spending an inordinate amount of time digging through data. **Recommendations to others considering Optmyzr:** If you are looking for a tool that will help you manage your Google and Bing Ads accounts in a way that will save you time and impress your clients every time they read a report, you have come to the right place. Use Optmyzr on a daily basis and free up more of your time to run your business. **What problems is Optmyzr solving and how is that benefiting you?** The reporting feature shows off to my clients all the benefits that I am offering to them in a way that is easily duplicated from month to month. ### 23. #1 PPC Optimization Automator **Rating:** 5.0/5.0 stars **Reviewed by:** Jorge P. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2021 **What do you like best about Optmyzr?** One of the most helpful aspects of the tool is that it loads Google Ads data real-time and the level of connection that it has with Google's API is powerful and accurate. **What do you dislike about Optmyzr?** We have a big enough portfolio in MSFT, we would like to have more integrations and automation available for this network. **Recommendations to others considering Optmyzr:** Optmyzr will help you speed up the optimization and account management process by proving straight away insights, recommendations about your clients and give relevant optimization actions to apply to your account, which in overall will help you save time. **What problems is Optmyzr solving and how is that benefiting you?** Optmyzr allows us to create workflows and custom automations to make our work process more efficient. In addition, we have an exceptional support team who is always willing to hear our comments and recommendations and we have the option to submit feature requests. Furthermore, they know PPC, so it is easier and more efficient to talk about strategies, blueprint,s and workflows fluently. ### 24. Optmyzr is worth it even if all you use is the reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Joe W. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Optmyzr?** The reporting makes me look professional and saves tons of time, as do the optimization tools. **What do you dislike about Optmyzr?** I wish Optmyzr had a way to make changes quickly apply to all accounts in my MCC **What problems is Optmyzr solving and how is that benefiting you?** I use all the built in Optimizations except for Shopping Ads (because I don't have any Shopping Ad clients). Plus, I've created my own optimizations by creating recipes using the Rule Engine. These save me tons of time compared to manually optimizing my accounts. ### 25. Optmyzr saves our team a ton of time! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2020 **What do you like best about Optmyzr?** Optymzr's tools save our team a lot of time and offer deep insights that can be tough to uncover during manual analysis and optimization. **What do you dislike about Optmyzr?** I can never remember how to spell Optmyzr :) **What problems is Optmyzr solving and how is that benefiting you?** Easily finding and applying data-backed and statistically significant optimizations. ### 26. Lot's Of Tool's, Scripts & Options. Just A Few Wishes **Rating:** 4.0/5.0 stars **Reviewed by:** Henry R. | Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2020 **What do you like best about Optmyzr?** I came across Optmyzr as we have taken Google & Bing Ads back in-house, having had them with a few agencies for 15+ years. While I have managed my own and a few consulting clients ads accounts over the years, with 3 - 5 campaigns in each and maybe 100 keywords max. Taking on both our two brands accounts, each with 1500+ keywords in and thousands of ads in each was a new challenge for me. I tried a few management tools that first few weeks and settle on Optmyzr for the following reasons. I love the budget auto optimisation /suggestions options. Especially through the first 3 months of COVID when any data we had before was totally out of the window, being able to quickly optimise the budgets has been invaluable. Having suggestions based on days and time of day basis has helped me stay on top of spend and moving campaign budgets as people buying days and times changed dramatically. Even now as the new norm is settling in, we've launched new campaigns and the budget suggestions has really helped us optimise these quickly. The weekly email summaries of the accounts has been really helpful too, so if there has been something going amiss through a week I will see it quickly, outside of my usual optimisation schedules (every two week). This has saved me from one new campaign blowing out a bit that is great. Also, the budget predictor has been invaluable, so we can help budget, and predict ROAS through the remaining period. The shopping feed optimiser has been invaluable too, with 500+ products in one of our fee's it's help go into a lot more detail than the basic groupings by brand we had set up in Google's native dashboard. And the last big feature I use is the PPC Audit Score that goes above and beyond the recommendations in Google Ads. I'm always finding unique and interesting keywords when I go through this analysis ever few weeks, and remove the low performing ones, and is a great prompt to run new ad tests for the next 2 week period. Plus their customer support/account management team have been awesome, actively reaching out and jumping on calls with me to show me how to get the best from new features as they are released! Amazing car from a sass company! Thank you. **What do you dislike about Optmyzr?** One feature that is missing and as a bulk ad uploader/ creator. As much as creating ads in sheets is fine, I would love to see a more programmatic way to create hundreds of ads with split tests. Also while it's pretty simple to understand, there are a lot of options, so while video's are sent as links in the onboarding emails, it would be great to have them in the tool, as you find each new resource. **Recommendations to others considering Optmyzr:** It's great at Google & Bing ads with lots of automation and optimisation suggestions for these two networks, with very little setup needed as it has a lot of tools built-in. It's not the cheapest platform, but even just their proactive approach of my account manager to keep me up to date with new features and be there within 24 hours on Zoom to go through how to use a feature is amazing! It's been great for me as an internal manager of Google Ads, who had experience on smaller accounts, but now feel confident I've got our management of out two X 1500+ keyword accounts under control! **What problems is Optmyzr solving and how is that benefiting you?** The basic problem i had was how to manage two 1500+ keyword accounts and stay on top of what is going on within each Campaign/Ad Group & Split Test. Simply, Optmyzr has given me the tools to both automate some work, and get the reports to make better decisions, plus predict budgets, which out accounts team have loved. ### 27. A Tool For Data RockStars **Rating:** 5.0/5.0 stars **Reviewed by:** 🎯 Kita E. | Search Engine Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Optmyzr?** I searched high and low for a tool that could help me provide beautiful reports that could connect multiple tools into an appealing report that didn't just look like a data dump. I am in love with not just the reporting capabilities of this tool but the superpowers it gives me & my team by being able to analyze deeper than other individual tools. In addition, the scripts are fantastic as they help our team leverage automation to alert us on issues that we would have never feasibly be able to monitor by hand. I am truly grateful to have found this tool & in addition to the amazing insight that Frederick Vallaeys provides not just our team but our entire industry. They truly stepped up by launching the PPC Town Hall series during the Covid Crisis, helping our industry collaborate and share ideas & information on how to navigate during these unprecedented times. **What do you dislike about Optmyzr?** Not much that I dislike. I would say most of the challenges we have come across are large because the source tools don't yet have the ability to pull the specific reports but this is not an issue that Optmyzr can do anything about. It is the other platform that needs to keep up. **What problems is Optmyzr solving and how is that benefiting you?** It's one of the tools we keep on hand to ensure we are driving the strongest campaigns possible for our clients. ### 28. Great Software For Optimising Google Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Zara I. | E-Commerce PPC Growth Specialist & Google Ads Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Optmyzr?** I have been using this software for a number of years and the amount of time it has saved me in analysing accounts and optimisation has been invaluable and well worth the money spent on the software. I use it for all my Google Ads and Bing Ads clients whether they are lead generation or an e-commerce company. I love the fact I can map out complex shopping campaigns in minutes which would have taken a long time before. I also use the software for all my monthly reporting. I am able to set up bespoke reports for each client and set them up to send to the client on a monthly basis automatically. There is also a section called workouts and you can set up the tasks you want to be completed on a weekly or monthly basis so it's easy to work through them. **What do you dislike about Optmyzr?** There is not really anything I don't like. There are a few of the tools I do not use as I don't find the results as useful but only one or two out of many. I find the tool for **Recommendations to others considering Optmyzr:** I would certainly recommend if you are running Google Ads to implement this software into your Agency. It can provide lots of benefits including saving time and money on optimising accounts ongoing. It can also help guide employees through all optimisation tasks with the workout section in the software. **What problems is Optmyzr solving and how is that benefiting you?** I save time of both analysing and implementing changes to account. To do everything manually would take so much more time. ### 29. Not user friendly **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Optmyzr?** It helps with searching and optimizing results **What do you dislike about Optmyzr?** It is not user friendly. I have issues with it. **What problems is Optmyzr solving and how is that benefiting you?** We optimize our weppaged and blog to target the right audience ### 30. COO **Rating:** 5.0/5.0 stars **Reviewed by:** Sean C. | Chief Operating Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2020 **What do you like best about Optmyzr?** When we decided to bring in Optmyzr we were moving off another popular platform and missing some key elements that make the team more efficient. By adding Optmyzr to our paid management team we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier. **What do you dislike about Optmyzr?** While the tools are great it really does require a strong knowledge of PPC systems to make the most of the platform. There is so much in the platform that it can be daunting to get new team members into it and use it well. As with any recurring cost platform a company buys we always want to get the most value out of our purchases. If there were a little more training or directional support from the team at Optmyzr to guide my team to optimize their usage of the platform that would be great. We still miss an ability to quickly see where a client is operating in connection to their monthly targets and goals. **Recommendations to others considering Optmyzr:** Make sure your team members spend the time to understand scripting inside Google Ads and inside of Optmyzr. **What problems is Optmyzr solving and how is that benefiting you?** The problems we were solving are pretty straight forward. We were growing the paid media team to fast and not able to manage more customers with larger spending. So our margin on the paid service line wasn't where it should be. By putting in Optmyzr we have been able to double the monthly spend under management without having to double the size of the team. Additionally, Fred and his team are incredibly knowledgeable about the broader PPC (Google Ads, Bing Ads, etc) environment. We have greatly enjoyed the continual enhancements to the platform that have opened our eyes to things we could do in advertising and in the Optmyzr platform. ### 31. A must-have tool for PPC Specialists. **Rating:** 5.0/5.0 stars **Reviewed by:** Andrey K. | Google Ads Ecommerce Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Optmyzr?** The main things I like about Optmyzr are: Allows me to scale PPC management across several dozens customers. Offers great reporting tools that combine data from different platforms. Knowledgeable, helpful, quick support Optmyzr has become the de-facto backbone of my PPC management workflow. I use it along with Google Ads UI, Google Analytics, Microsoft Ads UI, Google Ads Editor and MS Advertising Editor, SpyFu. **What do you dislike about Optmyzr?** Its licensing is on an expensive side but it pays off. **Recommendations to others considering Optmyzr:** A great tool for a PPC Agency or a freelancer willing to optimize their time. **What problems is Optmyzr solving and how is that benefiting you?** Google ads management, monitoring, auditing, reporting for several customers ### 32. Amazing PPC Product! **Rating:** 5.0/5.0 stars **Reviewed by:** Justin Q. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2020 **What do you like best about Optmyzr?** Optymzr is bar-none the best PPC management platform I've ever used. It pays attention to all the right things to harvest the most ROI out of your PPC campaign. The breadth of tools available in this platform will save you hundreds of man hours. The support at Optymzr is excellent and ALWAYS follows through every ticket issue, opposed to simply trying to close tickets out as many support teams do. **What do you dislike about Optmyzr?** There are some quirks as it relates to scaling things for recipes amongst team members, but all in all, it's an amazing product! **Recommendations to others considering Optmyzr:** There are lots of BAD PPC management platforms out there. THIS IS NOT ONE OF THEM. I HIGHLY RECOMMEND THIS SOFTWARE! **What problems is Optmyzr solving and how is that benefiting you?** Optymzr has helped us build a proprietary algorithm that gains fast traction and optimizes ROI for small businesses. ### 33. It is one of the best tools we are using for optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2020 **What do you like best about Optmyzr?** There are tons of features that I find very useful. One of the things that I like is the automation for Rule Engine. Also, the best is how you can optimize the account with one click. The analytics tool can save lots of time and bring quick value. + The tool is very accessible in terms of money compare to other similar tools. The weekly email summaries of the accounts have been really helpful too, so if there has been something you missed through the week, you can see it quickly. This can save you from one new campaign blowing out a bit that is great. In addition, the scripts are fantastic as they help the whole team leverage automation to alert us on issues that we would have never feasibly be able to monitor by hand. There is also a section called workouts and you can set up the tasks you want to be completed on a weekly or monthly basis so it's easy to work through them especially if there are few people handling the account. Due to this, our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier. **What do you dislike about Optmyzr?** I don't like how the report that is sent via email is presented. I prefer to have it more catchy like putting a graph in the report itself so you can see immediately the details even without logging in. **Recommendations to others considering Optmyzr:** I would certainly recommend if you are running Google Ads to implement this software into your Agency. It can provide lots of benefits including saving time and money on optimizing accounts ongoing. It can also help guide employees through all optimization tasks with the workout section in the software. It's great with very little setup needed as it has a lot of tools built-in. It may not be the cheapest platform but the support you will be getting is pretty amazing! **What problems is Optmyzr solving and how is that benefiting you?** I am having a hard time improving the performance of our PPC clients but now that we are using Optmyzr, it helps us a lot. It makes our job easier and we don't need to spend more hours working and it makes our client happy by giving them complete reports of their account. Also, it helps us identify optimization opportunities such as location targeting or negative keywords via the N-Gramm solution. ### 34. optyzmyr for agencies **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2020 **What do you like best about Optmyzr?** You don't need to configure google ads scripts so its better to use Optmyzr. Instead of using scripts and automated rules, you can use optzmyr workouts. Another feature I like is that the budget pacing gives you an estimate if you budget is pacing on time or not. Besides that , you it has a dashboard where you see all of you accounts. YOu can even choose which accounts you would like to choose. I also like that it gives automate alerts on main KPI's like cost, cost per conversion, roas, conversion value and more. It it more suited if you are a team working on lots of accounts. I like that support answer so fast meaning less than 24 hours and genuinely wants to solve your problem. However, having a chat support would be a nice addition. :) **What do you dislike about Optmyzr?** There are some features that can be added like budget pacing per campaign level. This is where its competitor shape.io has the advantage on Optmyzr. I wish they also can adjust budget based on campaign budget based on the KPI's that you wanted to hit **Recommendations to others considering Optmyzr:** It is worth the price if you have lots of accounts and you want your team to save on time. **What problems is Optmyzr solving and how is that benefiting you?** It helps us save time in our optimizations instead of using Google ads scripts. Some of the scripts need programming so that's the advantage of using Optmyzr. ### 35. The support and on-boarding is outstanding **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Optmyzr?** The support. Fast reply and very helpful. Videos have been sent with an explanation. The team of optymzr is amazing, from the sales to the on-boarding and the support time. For me, besides the quality that the tool delivers, the service of the team behind it is amazing. **What do you dislike about Optmyzr?** I dislike that it is not very clear to me where to find documentation. The support is great, the on-boarding is amazing but it would also be very helpful to find an article, how to do's/ tutorials online. And you cant always undo changes in Google Ads easily when you did optimizations from Optymzr. I don't know if its possible to make undo's easier, that would be a great win. **Recommendations to others considering Optmyzr:** Time is money and optmyzr saves you tons of time. The price/ quality is great for you as a user. This tools analyses are great and will push your campaigns to higher levels is relative short amounts of time. **What problems is Optmyzr solving and how is that benefiting you?** For me, it is saving time in analyzing campaigns. Automations with the rule engine (although I ain't great at it yet) and setting up shopping structures with Optmyzr. But mostly the analyzing part is amazing for me. It helps me to do an hour work withing 10 minutes. ### 36. Best PPC Management Tool Our Agency Can Find **Rating:** 5.0/5.0 stars **Reviewed by:** Amber C. | Director of Operations & Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2020 **What do you like best about Optmyzr?** Optmyzr is a huge time-saver when it comes to PPC Management. Instead of manually working through my AdWords & Bing accounts, trying to find negative keywords and sorting out which ads I need to pause, Optmyzr can do all of this and so much more. My favorite thing about Optmyzr is that if you just want to assess your AdWords account at a base level, they have an account audit tool and Optmyzr express which gives you a few quick tasks to improve your account. But if you want to go into more depth, you have all the individual tools there to use. And their support is second to none. When I was having trouble in a workout, wanting to use a tool more than once, I emailed my contact, they adjusted it and emailed me back saying it was live and they wanted my feedback. I have never had a software company do this during my six years in the marketing industry. They have my undying appreciation. **What do you dislike about Optmyzr?** As a self-proclaimed Optmyzr power user, I personally have no complaints about the software. Though I will note, to train a new person on how to use Optmyzr can be overwhelming because they have so many useful tools and there is a bit of a learning curve. The workouts structure and their training resources can help ease this. **Recommendations to others considering Optmyzr:** If you need to manage a paid search account and have confidence in the tool you're using, take Optmyzr for a trial. For our agency, it has become the perfect tool. **What problems is Optmyzr solving and how is that benefiting you?** Optmyzr solves the biggest problem at our marketing agency - Too much to manage, too little time. Managing ads is a big wide world that you could easily get lost in. Optmyzr brings optimizations to your attention and structures the job of managing a paid search account to where almost anyone could do it. They save us time and they make our clients happy because we're covering so much ground in much less time. ### 37. Review of Optimyzr **Rating:** 5.0/5.0 stars **Reviewed by:** Todd H. | Principal, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2020 **What do you like best about Optmyzr?** The onboarding process is very good which includes multiple one-on-one sessions with a dedicated team member. There are also many helpful online pages and videos linked to the tool as well as a full instruction series that is provided with the subscription on a major learning platform. Also, there appears to be a constant stream of new features that are announced inside the tool. **What do you dislike about Optmyzr?** The interface could be streamlined a little to make it easier to use things. I'm not sure how. This is a very complicated tool for a very complicated product, so it takes some time and effort and to fully take advantage of all the features. **Recommendations to others considering Optmyzr:** If you are managing multiple Google Ad accounts, this tool is a game-changer. It can save you hours of tedious work while offering you real-time insights and suggestions to improve your accounts that you won't elsewhere. **What problems is Optmyzr solving and how is that benefiting you?** I was able to increase impressions, clicks, and conversions over a short period. The various suggestions are super helpful in keeping my account healthy and growing. ### 38. My Review for Optmyzr **Rating:** 5.0/5.0 stars **Reviewed by:** Utku D. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2020 **What do you like best about Optmyzr?** I like the reporting most. Creating an executive summary report so easily is fantastic. Also, it is very easy to modify the reports. There are different groups of reports and we really like them to send in different occasions. Another great option is scheduling reports and it is also possible reporting FB ads. And the main screen is really great. I can see my all accounts in the same place and check if they're doing better or not within a couple of minutes. When optmyzr tells me that I save up xxx hours using this tool it is also very great. **What do you dislike about Optmyzr?** For some accounts maybe for e-commerce accounts, ppc audit score doesn't say much. Also when I cannot have some recommendations from different analysis tools it is disappointing. And it would be better if they share how would those analysis work better. I mean which circumstances do I need for those analysis tools works best. They may share some examples inside those mini - tools inside optmyzr. Because sometimes the results are so vague. I cannot find useful tips sometimes inside optmyzr. Some tools are great but sometimes I do not understand some tools and their purposes. I want ppc audit score is more shopping e-com oriented in the future if it is possible. **What problems is Optmyzr solving and how is that benefiting you?** I can track the quality score with optmyzr. I mostly solve quality score problems using the tool. And it is very helpful seeing how quality score changed from one day to another. It usually helps me solve quality score problems. ### 39. Very useful and saves time! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2020 **What do you like best about Optmyzr?** Optmyzr has great built in tools to quickly offer suggestions and valueable insights. The real power is hidden away in the rule engine, where you can built practically everything you wish by using a broad range of variables and things like if-then statements, to create rapports, automate bid changed or adding keywords as negatives for example. The support team is very helpful and replies quick to questions, are open to feature requests. Manually go through a lot of data can be tough, Optmyzr can do this quick and in several ways; often customizable to your own preferences. **What do you dislike about Optmyzr?** In some screens it would be good to have filter functions or sort functions, for all columsn/rows. Usuability could improve a bit, some features are hidden away or not useable in the most logical way. **Recommendations to others considering Optmyzr:** Give it a try, the trial is free. Don't automate everything though and make sure to send yourself rapports of the automated changes: to check and manually edit if needed. **What problems is Optmyzr solving and how is that benefiting you?** Managing multiple Google Ad accounts is time consuming. By automating tasks a lot of time can be and is saved. Another thing that saved me a lot of time was create responsive ads for all accounts and adgroups. Some features you use once (in a while) and some daily. ### 40. Easy to navigate, time saving & informative for paid strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Charlie U. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Optmyzr?** - Time saving through bulk optimisations - The budget tracking ensures we do not overspend - Script functionality allows a script novice like myself to work like a pro - Initial training sessions from Madhurima were helpful **What do you dislike about Optmyzr?** - Having to pay to automate tasks & the recipes are a little confusing to set up. - I'd like more workouts to be pre-set in the system. - It can sometimes be a little slow **Recommendations to others considering Optmyzr:** Utilise all of the training sessions with the support team to really harness the power of the software. Make sure you utilise the automation as this truly enables you to benefit from what the system offers, saving you time to focus on strategy. At first, it's good to use the pre-workouts to get you accustomed to what the system can do. **What problems is Optmyzr solving and how is that benefiting you?** Completing bulk operations that would otherwise be time consuming. The email notifications when an account is going off track r.e performance means we are constantly informed and not too late to make changes. ### 41. Essential software for managing multiple PPC accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Joshua P. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2020 **What do you like best about Optmyzr?** The Optimizations included save so much time. Two of my favorites are Ad Text Optimization and Add Responsive Search Ads. The first one allows you to see which elements of ad copy across a campaign or account are performing the best. Then you can write new ads to split test based on that data. The second optimization saves so much time in launching RSAs throughout the account. **What do you dislike about Optmyzr?** There are a couple additional reporting functions that would be nice to have. Would be nice if we could add in management of some social platforms. **Recommendations to others considering Optmyzr:** Stop looking. If you're managing PPC accounts in Google, Optmyzr is what you are looking for. **What problems is Optmyzr solving and how is that benefiting you?** Optmyzr saves a ton of time when it comes to managing accounts. Plus, it provides good reporting functionality for Google & Microsoft accounts, rather than requiring you to pay for second piece of reporting software. ### 42. Tried them all **Rating:** 5.0/5.0 stars **Reviewed by:** Reggie S. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Optmyzr?** This one is the most affordable and modern cross-channel marketing software giving me everything I need! I'm a freelancer, and I don't have a lot of budget, but I've worked with Kenshoo, Marin, Wordstream and other small brand softwares. This one is the best for me! They make me look like a big agency without the budget. **What do you dislike about Optmyzr?** Attribution isn't the best, but I hope it's a feature they will add. **Recommendations to others considering Optmyzr:** It's a really great option! **What problems is Optmyzr solving and how is that benefiting you?** Solving the problems of cross-channel reporting, Quality Score analysis, Google Ads, Amazon and Facebook Ads reporting. ### 43. How Optmyzr Helps Me **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2020 **What do you like best about Optmyzr?** On my monthly keyword optimizations, I use the following techniques to see if there's something more that can still be done on my our accounts: 1. New kw ideas via keyword lasso 2. Pausing of non-converting kw 3. Conversion Grabber 4. First Page Bridger 5. Ad Text Optimization is helpful for me when it comes to finding out the best conv ad copies. But unless you made a change on the copy and it converts, generally you can use this guide only 1 time. **What do you dislike about Optmyzr?** The downside in using the following techniques: 1. New kw ideas via keyword lasso - It doesnt filter the kw suggestion based on your Kw match type / context. Be sure to check each otherwise you'll end up using kws thats found on other ad groups or those that's on your negative kw list 2. Pausing of non-converting kw - Be mindful of this too, since it includes kws with insignificant ad spend 3. Conversion Grabber - New bid suggestion can be applied even on those kws with expensive cpa if you're not wary 4. First Page Bridger - Quality score is the main basis for this before increasing bids. But QS doesn't necessarily equate to having conversions. 5. Ad Text Optimization - What's missing here are the AD copy suggestions **What problems is Optmyzr solving and how is that benefiting you?** Mostly about kw bids, kw suggestions. Benefits when it comes to being a guide but mostly you can't still leave it on its own especially if you want to be in control of your budget / cpa bids. ### 44. A valued toolbox in our PPC agency **Rating:** 5.0/5.0 stars **Reviewed by:** Jacob W. | Director of Search Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2020 **What do you like best about Optmyzr?** We use Optmyzr as a rollup for our agency MCC and as an efficient way to manage our client spend and performance. It's a vital part of our reporting for PPC clients and provides great optimization tools and data that is valuable to our operations. **What do you dislike about Optmyzr?** The user interface leaves much to be desired. A simpler more modern platform would be welcomed. **What problems is Optmyzr solving and how is that benefiting you?** We're solving issues with routine areas of improvement that otherwise would have gone unnoticed. ### 45. By far the best tool for PPC professionals **Rating:** 5.0/5.0 stars **Reviewed by:** Trevor J. | Head of Client Services, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2020 **What do you like best about Optmyzr?** Where do I begin? I use 'Traffic Sculptor' a lot. This tool finds search terms that have triggered one keyword in an ad group when in fact there was a better keyword in another group. It then adds a negative to force the correct keyword/ad group to be used. PPC Investigator is also a fantastic tool. It enables you to quickly pick a campaign/ad group and date range and see why key metrics changed. This is invaluable in quickly determining root cause and making any necessary adjustments. The 'Hour of the week' tool basically recommends or lets you manually set bid adjustments based on a choice of targets. Although possible to achieve manually, this would require a considerable amount of time and resource. With Optmyzr it's a matter of minutes to run the tool and review and post changes. The 'Negative keyword ideas' tool scans the search term reports for terms which are costing money and potentially should be added as a negative keyword. The Rule Engine is awesome. To be honest I've only just scratched the surface of the capabilities of this tool. With the Rule Engine now covering MS Ads too, this is just getting better and better. There are too many features to fully explain how powerful this tool is. Suffice to say, I have been a very happy customer for over 4 years and confident that I will continue to be so. **What do you dislike about Optmyzr?** There truly isn't anything to dislike with Optmyzr. **Recommendations to others considering Optmyzr:** In addition to all I have said above, what is also great is that I am constantly seeing development and new tools in 'beta' for me to try. Frederick Vallaeys, Geetanjali, Manas and all the team are ppc experts and are very happy to spend time to chat and advise on best use of the available tools and ppc best practice. The whole team are clearly very passionate about providing the very best tools for ppc professionals and, crucially for me, with a pricing model that isn't just for large agency budgets. Optmyzr offer a free trial so if you are managing ppc accounts, and haven't yet tried it, sign up and I'm sure you'll be as impressed as I continue to be. **What problems is Optmyzr solving and how is that benefiting you?** Optmyzr saves me so much time on tasks that would otherwise take a big chunk of my time to do. By having Optmyzr surface issues and make suggestions I can become a lot more efficient in my working day. This equates to happy clients and me having more time to find more clients. I have tested other tools but this ticks all of the boxes and at a price that is affordable as a consultant. ### 46. Google Ads management and reporting sorted **Rating:** 4.5/5.0 stars **Reviewed by:** Hendrik V. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2020 **What do you like best about Optmyzr?** I operate a small digital agency and Optmyzr allows us easily to do all the management of Google Ads and make sure we don't miss anything. The features that are most useful are: - budget management and alerts - the quick optimisations - the ability to set client level customised audits to make sure you are not missing anything - the ability to create client-specific reports that reflect their use of Google Ads - eg Search only vs Seach & Display and have them sent to clients on a regular basis. I think it's better for my business than Wordstream. **What do you dislike about Optmyzr?** There's nothing I don't like. Some observations It's not as effective at isolating search KW negatives as a manual review It suggests search terms to add that don't have much search volume in Australia **What problems is Optmyzr solving and how is that benefiting you?** Optmyzr makes reporting 20 times easier. The reports are great and useful for clients (depending on how you edit the templates). It also provides a routine process for managing Google ads that I can get someone on the team to do and then check. ### 47. Clunky & Behind Google's Advancements **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Optmyzr?** We mainly utilize the Workouts and Script tools within Optmyzr. Having the script helps us pace and manage so many campaigns and the workouts are essentially automated optimizations we apply to campaigns. **What do you dislike about Optmyzr?** It is not user-friendly and the UI is incredibly slow at times. Our team gets frustrated moving in the workouts section and moving within accounts to access script changes. Google updates have not been implemented into their processes. **Recommendations to others considering Optmyzr:** Listen to your users for potential enhancements. **What problems is Optmyzr solving and how is that benefiting you?** Pacing and weekly optimizations. The script tool isn't perfect though because we've run into several occasions where it has not worked as expected. Our team is now moving away from this feature. **Official Response from Frederick Vallaeys:** > Sorry to hear that you're not happy anymore and feel like we've fallen behind on some Google updates. We're constantly updating our software to keep up with Google and the other ad engines but we sometimes decide not to add a feature if we feel that: 1) Google already does it really well. In this case, we'd rather focus our efforts on higher-value work where we believe we can do something better than Google 2) The new feature (like a new metric) is not helpful for a particular optimization. Then it may not be added in every part of our interface, but instead only in the places where we believe it would help an advertiser without causing distraction. For our budget scripts, we have added the ability to access settings in Google Sheets. This makes it much faster to change a new target budget than having to do it in the settings in our UI. I'm not sure if you already used this. I can't tell who you are from this review but I would love to connect to hear the specifics of what made you unhappy. Please ask the support team to talk to Fred. I'm the cofounder and CEO so I will be able to help. ### 48. Optmyzr makes looking after all of our campaigns so easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Optmyzr?** We can review campaigns & find issues fast & then make any changes at the push of a button. The time it saves, and insights it give us allow optimisations of multiple accounts, in the same time frame as it would normally take to do one. We can easily see Quality Scores at Ad group levels, and make changes too Ad's easily, as it tells you the best performing headlines & descriptions for each ad group. We have used other systems in the past that do not allow flexibility in campaign settings, with Optmyzr, we can set up the campaign how we want/need to, without affecting the platform. **What do you dislike about Optmyzr?** If I have a question the time zone difference means I need to wait over night for a reply, but they always respond, with a very comprehensive solution. **Recommendations to others considering Optmyzr:** Use the free trial, to make sure it's right for your business. We tried 3 different platforms & this is the best one for our business. **What problems is Optmyzr solving and how is that benefiting you?** Managing over 40 campaigns per person is not possible without a management software, this saves time, and is accurate. I know I can do a full campaign review in under an hour, including implementing changes, while not imposing restrictions on campaign settings. ### 49. Automation without Google's automation **Rating:** 4.5/5.0 stars **Reviewed by:** Joonas T. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2020 **What do you like best about Optmyzr?** Optmyzr makes basic optimization tasks fast. Find new keywords? Add negative keywords? Create or update shopping campaigns? Optmyzr is simply the best overall tool to handle otherwise time consuming tasks. In addition to the basic optimization features there's also very handy budget pacing feature that helps a lot when monitoring multi account budget. You can also find useful scripts etc. The most time saving feature might be the shopping campaign builder which let's you automate the campaign/ad group build out. This we love! **What do you dislike about Optmyzr?** Well basically there is no downsides for using optmyzr but some features are not always as polished as they should be. But hey, nothing's perfect right? **Recommendations to others considering Optmyzr:** Try it out and see if it brings in the value you seek. **What problems is Optmyzr solving and how is that benefiting you?** Bascially everything under the optimization tools in Optmyzr saves you a ton of time! It's easy to use and makes some adjustments a breeze to implement. The most time saving feature might be the shopping campaign builder which let's you automate the campaign/ad group build out. This we love! Insights might be less used but a super handy feature set as well. It is one of the go to's when figuring out i.e. why conversions have dropped, or increased for that matter. Talking about PPC investigator obviously. Quality score tracker is in heavy use when it comes to prioritizing the keywords/ad groups to focus on when it's time to maximize those 10/10 QS's. All in all the feature set is wide and there's always more in development. I don't think the price has changed even tho the feature set has grown. ### 50. Great way to manage multiple Ad accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Ben P. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Optmyzr?** The dashboard. I love being able to view all of my accounts on one page. I also love geo and time / hour reporting and actions. Being able to execute location and time and hour changes directly in optmyzer, saves us hours of time. The shopping campaign editor is amazing. Being able to get so granular with the specifics of each shopping campaign takes so much stress out of the work. **What do you dislike about Optmyzr?** I'm not a huge fan of the default time setting in the dashboard. From what I can find in the settings, I can not currently change the timeframe of the accounts when I login. I have also set bids caps and alerts for accounts that did not seem to activate properly, causing account overspend. **Recommendations to others considering Optmyzr:** If you are an agency that has an MCC, Optmyzr is a powerful platform that save you hundreds of hours a year. The ability to see not only the high level but all the way down to the keyword level of every campaign is extremely beneficial. **What problems is Optmyzr solving and how is that benefiting you?** I am solving time by not having to login to each individual ad account. The in-program reporting is fantastic and clearly shows each of our clients how their campaigns and accounts are doing each month. If they have any questions we can hop on quick call and figure out exactly what they need more detail on. ## Optmyzr Discussions - [How come I often get no results in the rule enige?](https://www.g2.com/discussions/33456-how-come-i-often-get-no-results-in-the-rule-enige) - 1 comment, 1 upvote - [How can I better learn to use the Rule Enginge?](https://www.g2.com/discussions/30045-how-can-i-better-learn-to-use-the-rule-enginge) - 2 comments - [View Optmyzr pricing details and edition comparison](https://www.g2.com/products/optmyzr/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-19+11%3A32%3A25+-0500&secure%5Bsession_id%5D=612db371-5fc4-496b-8914-f481cc9333da&secure%5Btoken%5D=4be4b3f2299f4402abb6045da8c34c7468cdc3f9584c2f0a1fe467e3c26b09f6&format=llm_user) ## Optmyzr Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) ## Optmyzr Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Platform Interoperability** - Close Ecosystem API **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Optmyzr Alternatives - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 3.8/5.0 (442 reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 4.3/5.0 (1,929 reviews)