# SplitMetrics Acquire Reviews **Vendor:** SplitMetrics, Inc. **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.8/5.0 **Total Reviews:** 40 ## About SplitMetrics Acquire SplitMetrics Acquire is an advanced data-driven platform to optimize, automate and scale Apple Ads with unmatched efficiency. Designed for app and game developers, the combination of advanced technology, AI-powered optimization and deep automation, and market intelligence, enables teams to streamline campaign management and boost ROI faster. An Apple Ads Partner, SplitMetrics was the 1st company to build the Apple Ads management platform (early in 2017). SplitMetrics Acquire is trusted by top global publishers to drive sustainable app growth. - $730M+ ad spend managed annually through the platform - 8M+ automated campaign changes done monthly - 10M+ bid changes done monthly - 4X productivity boost - 2X ROAS growth - 10X Apple Ads campaign results ## SplitMetrics Acquire Pros & Cons **What users like:** - Users praise the **ease of use** of SplitMetrics Acquire, appreciating its intuitive setup and effective campaign management. (7 reviews) - Users praise the **responsive and helpful customer support** of SplitMetrics Acquire, enhancing their overall experience and effectiveness. (6 reviews) - Users praise the **visibility and automation features** of SplitMetrics Acquire, enabling efficient campaign management and insightful analysis. (6 reviews) - Users value the **time-saving automation** features of SplitMetrics Acquire, enhancing efficiency in campaign management significantly. (6 reviews) - Users appreciate the **automation features** of SplitMetrics Acquire, which significantly saves time and enhances campaign management. (5 reviews) - Users admire the **quick value delivery** from SplitMetrics Acquire, appreciating its efficiency in scaling campaigns effortlessly. (5 reviews) - Users benefit from the **time-saving automation** features of SplitMetrics Acquire, streamlining Apple Ads campaign management significantly. (5 reviews) - User Interface (5 reviews) - Campaign Management (3 reviews) - Data Accuracy (3 reviews) **What users dislike:** - Users find the **limited features** in SplitMetrics Acquire hinder some aspects of their experience, needing more refinement. (3 reviews) - Users note **data inaccuracy** in the Keyword Discovery feature, leading to reliance on other tools for keyword research. (2 reviews) - Users find the **ineffective recommendations** of the Keyword Discovery tool limit its utility for keyword research. (2 reviews) - Users note a **lack of detail** in certain features of SplitMetrics, hindering their effectiveness and user experience. (2 reviews) - Users suggest enhancements in **bid strategies** to improve budget control and prevent overspending beyond set limits. (1 reviews) - Users note a serious issue with **data overload** , as irrelevant keywords hinder effective optimization efforts with SplitMetrics Acquire. (1 reviews) - Inaccurate Data (1 reviews) - Users note that the **ineffective advertising** leads to missed opportunities for optimizing automation processes in SplitMetrics Acquire. (1 reviews) - Inefficient Reporting (1 reviews) - Users find the **inefficient search functionality** in SplitMetrics Acquire limits the value of its Keyword Discovery tool. (1 reviews) ## SplitMetrics Acquire Reviews ### 1. Generous Free Plan and a Smooth Iris AI Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Valeriia S. | ASO-manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about SplitMetrics Acquire?** Free plan for small projects. Full trial. Iris AI interface. **What do you dislike about SplitMetrics Acquire?** Intergations, A little more explanation is needed about conversion settings, with examples But maybe I personally didn't read the instructions carefully. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** Having little experience launching advertising campaigns, I asked for help from support, as well as from artificial intelligence, which is authored and built into SplitMetrix. I got perfect ideas for planning. I used an additional AI tool to format it into a presentation. Perfect. It is also very convenient to track details for each launched campaign and group. ### 2. Great Team and Powerful Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Nehan I. | Performance Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about SplitMetrics Acquire?** What I like best about SplitMetrics Acquire is how much time it saves our team, especially when it comes to scaling our ASA campaigns. The automation and smart bid rules are a total game changer and we've been able to automate a huge amount of the routine, daily optimisation work, which allows specialists to focus on high-level strategy and creative testing. The full-funnel reporting is another massive plus. Integrating our MMP data means we can optimise our bids not just for installs, but for actual down-funnel KPIs like New customers. Plus, the customer support team is fantastic, they're proactive, knowledgeable, and genuinely invested in our success. **What do you dislike about SplitMetrics Acquire?** While the platform is excellent, some features feel like they are still in an early phase and could use more enhancement and refinement to become truly robust. For example, specific parts of the reporting or certain newer tools require a little more manual effort or don't offer the depth of control that the core features do. That said, the team is clearly working to improve them, so we look forward to future updates. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** The main problem SplitMetrics Acquire solves is the manual, time-consuming nature of Apple Search Ads management and optimisation and the ability to optimise towards post install events ### 3. Makes managing ASA simpler and smarter **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about SplitMetrics Acquire?** SplitMetrics provides clear visibility across campaigns and competitors. You can easily see which keywords perform best, where you might be losing share, and make data-driven decisions faster. It’s a big help when you want to test and scale efficiently. Another huge plus is the easy integration with BI systems and automation features. A lot of the manual work we used to do is now automated, which saves time and makes campaign management much smoother. **What do you dislike about SplitMetrics Acquire?** Nothing significant — SplitMetrics covers most of our needs. Still, some features, like Keyword Discovery, aren’t as useful. It sometimes shows too many irrelevant or low-volume keywords and misses a few important ones **What problems is SplitMetrics Acquire solving and how is that benefiting you?** SplitMetrics Acquire helps us save time on campaign management and optimization. It automates routine tasks, gives better visibility into performance, and makes it easier to scale Apple Search Ads effectively. ### 4. SplitMetrics is a great platform to manage your Apple Ads campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Taylor C. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2025 **What do you like best about SplitMetrics Acquire?** Splitmetrics offers a very user-friendly interface and provides more data for managing Apple Ads campaigns. The automated bidding feature has saved me a significant amount of time, and the platform delivers competitor insights that I haven't found elsewhere. Since switching from manual campaign management, we've seen a noticeable increase in revenue. Additionally, their representatives and customer service have been excellent. **What do you dislike about SplitMetrics Acquire?** The user interface does have a few minor bugs scattered throughout, but they usually aren't a significant problem. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** Managing bids and campaigns manually within Apple Ads can be quite tedious. Additionally, the Apple Ads platform itself feels rather basic, offering limited support when it comes to reporting and data visibility. SplitMetrics addresses these issues effectively. ### 5. All-in-One Apple Ads Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about SplitMetrics Acquire?** SplitMetrics Acquire is a true all-in-one platform for managing and optimizing Apple Search Ads campaigns. It completely replaced the need for me to use the Apple Ads cabinet, which makes my workflow much faster and more efficient. I use it daily, and I especially appreciate the clean and intuitive UI – everything works quickly and without glitches. The wide range of features is also a huge plus. The Optimization Hub with advanced auto-rules is particularly powerful, allowing me to automate campaign management and save a lot of time. Finally, I’d highlight the customer support team – they are always responsive, helpful, and quick to resolve any issues. **What do you dislike about SplitMetrics Acquire?** Overall, SplitMetrics Acquire covers nearly all my needs for Apple Search Ads optimization and even provides additional functionality beyond the basics. However, not every feature is equally valuable in practice. For example, the Keyword Discovery tool has limited usefulness for me. It often surfaces a large number of irrelevant or very low-volume keywords that are not suitable for my apps, while at the same time missing some of the more strategic, high- or mid-volume keywords that I consider essential. As a result, I rely on other tools for keyword research. While this doesn’t diminish the overall value of SplitMetrics Acquire, it’s one area where there is still room for improvement. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** SplitMetrics Acquire saves me time by automating routine Apple Search Ads tasks and centralizing campaign management in one platform. It also simplifies creative testing with Custom Product Pages, helping me optimize conversion rates and scale campaigns more effectively. ### 6. Intuitive and Effective with Robust Keyword Control **Rating:** 4.0/5.0 stars **Reviewed by:** Alisha S. **Reviewed Date:** October 14, 2025 **What do you like best about SplitMetrics Acquire?** I love SplitMetrics Acquire for its ease of use and straightforward setup. The connection with MMPs allows me to easily access full funnel data, which is incredibly valuable. The SOV and bid strategy features have been crucial in helping scale our budget and gain insights into larger competitors in the market. I find the control over keywords and in-app data very useful, making it a key tool for protecting our brand. **What do you dislike about SplitMetrics Acquire?** I would like to see improvements in the bid strategies to ensure they do not exceed the upper limit of a set bid, as this can potentially affect budget control and strategy execution. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** I use SplitMetrics Acquire to control keyword bidding, gain competitive insights, and access full funnel data, helping me scale our budget and protect our brand. ### 7. Great Collaboration and Constantly Evolving Features **Rating:** 5.0/5.0 stars **Reviewed by:** Caroline S. | Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2025 **What do you like best about SplitMetrics Acquire?** Working with Acquire has been a great experience so far. The team is collaborative, speedy, and always approachable, providing excellent support even with ad hoc requests. The platform itself is intuitive, continuously improving with valuable new features that help us scale campaigns effectively. **What do you dislike about SplitMetrics Acquire?** Nothing major - overall, the experience has been very positive. Occasionally it can take a bit of time to explore and adopt all the new features as the platform evolves, but the support team is always there to help. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** Acquire makes campaign optimisation much easier by providing clear insights and timely performance alerts. This helps us stay on top of changes and react quickly, ensuring we continuously improve results and run campaigns more efficiently. ### 8. Great platform withuser-friendly interface and helpful representatives **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2025 **What do you like best about SplitMetrics Acquire?** What I appreciate most about SplitMetrics is its user-friendly interface, which significantly streamlines workflows. One of its key strengths is the ability to perform bulk actions, helping to reduce manual effort and save valuable time. Additionally, the platform offers a variety of insightful data views that support deeper analysis. Lastly, the support from its representative has been consistently helpful—regardless of the issue, they are always responsive and proactive in sharing guidance, especially around new features usage. **What do you dislike about SplitMetrics Acquire?** Tne area of concern is that the automation could be functioning more effectively. There is room for improvement in how certain processes are handled. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** Helps streamline workflows by automating manual tasks and providing deeper insights through enhanced dashboard visualizations ### 9. Great Results and Support from SplitMetrics Acquire **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2025 **What do you like best about SplitMetrics Acquire?** SplitMetrics Acquire has been a game-changer for our Apple Ads performance—easy to use and highly effective. Our account manager, Zhanna, is exceptionally proactive and helpful, always providing valuable insights and quick support. Highly recommend both the platform and team! **What do you dislike about SplitMetrics Acquire?** Some limited customization in reporting, such as country breakdowns **What problems is SplitMetrics Acquire solving and how is that benefiting you?** It simplifies campaign management, automates keyword optimization, and provides deep insights into performance data—all in one place. ### 10. Fast setup, easy to use, and great ROI. **Rating:** 5.0/5.0 stars **Reviewed by:** Emrah K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2025 **What do you like best about SplitMetrics Acquire?** What stood out was how quickly we got value from the platform. Setup took minutes, and the smart automation tools helped us scale campaigns without wasting spend. Super efficient. **What do you dislike about SplitMetrics Acquire?** SplitMetrics Acquire is a no-brainer for optimizing Apple Search Ads. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** Within a day, we were running smarter Apple Search Ads campaigns ### 11. Best tool to improve ASA performance & excellent customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Christoph W. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2024 **What do you like best about SplitMetrics Acquire?** I work with SplitMetrics Acquire in the course of my job at iTranslate and for a few app clients as freelancer. The tool offers a ton of features that makes the lives of app marketers easier. I work with the tool on a daily basis and especialy love the automations it offers. Through the help of SplitMetrics, we were able to cut cost per installs and trials by 30 to 50%. Additionally, I value the highly competent team that supported us with great ideas and input to make the most out of our campiagns. It easily integrates with all the well-known MMPs and even allows for BI-integrations. **What do you dislike about SplitMetrics Acquire?** There's nothing I dislike about SplitMetrics. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** It helps us optimize ASA campaigns in a very efficient way through automations and even BI-based algorithms. The tool also gives great insights into the competitive landscape by providing Share of Voice, keywords that are not added to the account, CPPs and so much more. ### 12. Navigating Apple Search Ads with Ease: A Personalised Service Experience with SplitMetrics Acquire **Rating:** 4.0/5.0 stars **Reviewed by:** Callum . | Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2024 **What do you like best about SplitMetrics Acquire?** SplitMetrics Acquire simplifies the process of managing Apple Search Ads. Their AI-driven platform is great, especially when it comes to automated rules which takes a lot of manual work out of the equasion. Another highlight of SplitMetrics Acquire is the support from their team. They're always there, ready to assist, whether it's with getting started, setting things up, or just offering some friendly advice. It's clear they're genuinely committed to our success, and having that kind of support is great. **What do you dislike about SplitMetrics Acquire?** While the platform is pretty user-friendly, it can be a bit much at first, especially if you're new to these types of tools. There are loads of features, which is great, but it does take some time to really get the hang of everything and start using it to its fullest. It's like having this super powerful engine, but you've got to learn the ropes to really make it work for you. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** SplitMetrics Acquire has been a real problem-solver for us. The biggest thing it's tackled is the complexity of managing Apple Search Ads. The automation features are a lifesaver. They handle a lot of the routine stuff, like adjusting bids and managing campaigns based on performance. This means we're not constantly tweaking things manually, which is a huge time-saver. Plus, it's cut down on errors big time. You can set rules, and the system just follows them, making adjustments as needed. Then there's the analytics side of it. Before, we were kind of guessing about what was working and what wasn't. Now, we get clear insights into our ad performance. We can see which keywords are hitting the mark, which ones aren't, and adjust accordingly. It's way more data-driven, which makes me feel like we're making smarter decisions. ### 13. Lifesaver for anyone working with ASA **Rating:** 5.0/5.0 stars **Reviewed by:** Dana K. | Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2024 **What do you like best about SplitMetrics Acquire?** All-inclusive ASA platform with great automation tools AND amazing regular support from their CSM's **What do you dislike about SplitMetrics Acquire?** It can get a little overwhelming with all the customization tools, but once you're used to it, it's actually wonderful. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** Our product is offered around the world and maintaining ASA campaigns in all regions can get so easily out of hand. SplitMetrics Acquire offers a platform that allows us to monitor all campaigns easily. All the automation tools built into the platform means that our small Marketing team gets to do other projects rather than going crazy tweaking every little ads. On top of that, the support offered from the team at SplitMetrics has been wonderful, as they guide you through how to use the platform and offer their expertise in ASA. ### 14. Optimizing Success: A Journey with SplitMetrics in Apple Search Ad Excellence **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2024 **What do you like best about SplitMetrics Acquire?** We have had the pleasure of partnering with SplitMetrics for over six months to enhance and scale our Apple Search Ad campaigns, and the experience has been nothing short of exceptional. SplitMetrics' platform is a game-changer, offering a robust suite of features that seamlessly allowed us to optimize and scale our campaigns effortlessly. The support we received throughout our collaboration was top-notch, with the team consistently going above and beyond to address our needs. Their innovative tools, such as the Keyword Gap and brand protection metric, played a pivotal role in refining our strategies and ensuring a more targeted and efficient approach. We highly commend SplitMetrics for their cutting-edge platform, stellar services, and collaborative spirit, making them an invaluable partner in our pursuit of campaign excellence. **What do you dislike about SplitMetrics Acquire?** While our experience with SplitMetrics has generally been positive, we'd appreciate even more granular insights and reporting features. Enhancing the platform to provide deeper analytics and trend analysis could empower us further in refining our strategies. Additionally, considering the ever-evolving landscape, a more proactive approach to introducing new features or updates that align with industry shifts would be highly beneficial. Overall, we value SplitMetrics' commitment to excellence and look forward to continued collaboration and growth together. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** SplitMetrics solves challenges in mobile app marketing by optimizing Apple Search Ads campaigns. Their platform addresses issues like campaign efficiency, audience targeting, and brand protection, offering innovative features such as the Keyword Gap. With a focus on data-driven insights, SplitMetrics streamlines campaign management, ensuring maximum impact for mobile app advertising efforts. ### 15. Enhances our team's productivity **Rating:** 4.5/5.0 stars **Reviewed by:** Clarissa Y. | Senior Digital Marketer, Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2024 **What do you like best about SplitMetrics Acquire?** I appreciate the user-friendly dashboard and functionalities that helped my team manages and optimizes multiple apps at the same time. It's been a time-saver and has helped us make timely decisions to enhance our campaigns' efficiency and competiveness in the app market. I also appreciate the responsiveness of our reps and the customer service teams. They were able to address all our issues in a timely and effective manner. **What do you dislike about SplitMetrics Acquire?** There hasn't been any major issue I have with SplitMetrics Acquire so far. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** It's helped us save a lot of time handling optimization as we have quite a number of apps to manage. ### 16. It's definitely a game changer! ✅ **Rating:** 5.0/5.0 stars **Reviewed by:** Eivydas P. | User Acquisition Manager, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** February 07, 2024 **What do you like best about SplitMetrics Acquire?** SplitMetrics Acquire helped us boost Apple Search Ads performance to the next level. This has been achieved by successfully utilizing the Automation feature that offers a variety of possible rule combinations. The integration was very smooth and easy. Furthermore, the account managers are always there to support you with any kind of questions or requests! **What do you dislike about SplitMetrics Acquire?** I have nothing to complain about. The platform meets all my expectations. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** Splitmetrics Acquire helps to save time by allowing bulk changes which is not possible on the Apple Search Ads platform. ### 17. Simplified yet Profound - Very user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Chikaodi A. | Mobile Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about SplitMetrics Acquire?** My favorite thing about Split Metrics is how complex it is yet very user friendly. Split Metrics platform makes it profoundly easy to create and manage campaigns in 1, 2, 3 steps. **What do you dislike about SplitMetrics Acquire?** It would be great if Split metrics could also include other platforms like Google. I believe it would significantly help lessen the time advertisers spent managing campaigns on platforms like Google App **What problems is SplitMetrics Acquire solving and how is that benefiting you?** Competitive analysis Bid Automation Time schedule ### 18. Great automation tool for Apple Search Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel L. | Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2024 **What do you like best about SplitMetrics Acquire?** The automation features are really great. On top of that they have a great reporting interface that allows you to see trends very easily. **What do you dislike about SplitMetrics Acquire?** can't really think of anything as they are really good at taking feedback and implementing new features **What problems is SplitMetrics Acquire solving and how is that benefiting you?** Splitmetrics saves us a lot of time by automating the bidding process. On top of that they provide a lot of additional metrics that help us optimise our campaigns. ### 19. Great tool and amazing support team **Rating:** 5.0/5.0 stars **Reviewed by:** Ana B. | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2023 **What do you like best about SplitMetrics Acquire?** Since we are using Splitmetrics, we are saving so much time on daily optimizations! The tool is super helpful to understand performance on keyword level, the automated rules that we applied with the help of Splitmetrics team are working super well for us, it's super easy to access to impression share of voice information and they tool to find new keywors based on competitors etc has helped us also to expand activities. On top of that, I would like to highligh that the team is amazing, super quick replying to any doubts and super responsive. **What do you dislike about SplitMetrics Acquire?** We have been working with them for 8 months now and there is nothing I dislike for now. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** View post install activity on keyword level and apply automated optimizations. ### 20. Excellent platform **Rating:** 5.0/5.0 stars **Reviewed by:** Guillermo C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2023 **What do you like best about SplitMetrics Acquire?** I work daily with Splitmetrics and both the UX and the speed in which the platform works is 10/10. Our AM helps us with everything we need instantly, and communication works perfect with her. We're informed about all of the product updates, my job would be very different without Splitmetrics. **What do you dislike about SplitMetrics Acquire?** There's nothing negative I can say until now **What problems is SplitMetrics Acquire solving and how is that benefiting you?** I use Splitmetrics for many different points inside ASA: Reporting, automated rules, campaign monitoring, keyword monitoring and many others. As mentioned in the previous point, my life would be much more difficult if I didn't use this tool. Any question or issue we have, is instantly solved by our AM, which is very important for me ### 21. Very good tool for managing ASA and looking for useful insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2023 **What do you like best about SplitMetrics Acquire?** Charts, SOV of competitors, CPP insights, automation rules, good campaign's filtering and managing, support from SM team, a lot of latest usful features **What do you dislike about SplitMetrics Acquire?** No complains. Everything is good about tool and managers. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** Managing campaigns more effective, looking for trends, use insights about competitors. ### 22. A platform to take your Apple Search Ads to the next level. **Rating:** 5.0/5.0 stars **Reviewed by:** Paul D. | Senior Mobile Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2022 **What do you like best about SplitMetrics Acquire?** Linking & viewing additional attribution data from our MMP at keyword level, in a real-time dashboard, makes for far more effective optimisation, that can also be automated. **What do you dislike about SplitMetrics Acquire?** Not much to be honest. We have had to adapt to a slightly different attribution methodology vs. other ad partners. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** To support the growing needs of our ASA advertising, we needed to optimise our keywords beyond the rudimentary CPA. Quick & simple integration with our MMP partner, has powered up our ASA optimisation efforts for a variety of in-app custom events. The support & hand holding to get started has been excellent. ### 23. This is a very responsive team that quickly helps to solve any problems. **Rating:** 5.0/5.0 stars **Reviewed by:** Michael S. | Media Buyer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2022 **What do you like best about SplitMetrics Acquire?** The SplitMetrics Acquire team provides useful recommendations on ASA campaign management, shares industry updates. No matter how many times we contacted Support team, they answered as quickly as possible, which distinguishes them from all others. Account managers are great professionals. When we have sync up calls with them, they always share some insights and prepare in advance some recommendations on our ASA campaigns. **What do you dislike about SplitMetrics Acquire?** For a year of work, I cannot remember a single case where representatives of SplitMetrics would behave irresponsibly or rudely. **Recommendations to others considering SplitMetrics Acquire:** It is a very convenient platform for business - for tracking conversions and revenues. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** SplitMetrics Aсquire platform accumulates full-funnel data from ASA and MMP which allows us to understand which keywords bring the revenue. The platform has nice visuals charts with trends, which helps me make bid adjustment decisions. They also have automation rules which may cut your manual work on ASA. ### 24. Easily the most valuable tool for ASA optimisation & Growth **Rating:** 5.0/5.0 stars **Reviewed by:** Kabilan Rajendra G. | User Acquisition & Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2022 **What do you like best about SplitMetrics Acquire?** Data Analysis, KPI Automation & Customer Support & Experience. Hands down, one of the best customer experience I've had from a B2B association. The platform literally helps us save countless hours with our ASA activities. **What do you dislike about SplitMetrics Acquire?** Hardly found anything to dislike about. But for the sake of pointing out, here is something minor - Ad Account Selection sometimes changes when navigating between pages, but it's a very minor issue. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** To monitor the data from multiple storefronts, make effective decisions & use automated rules to optimize & scale our performance as per our KPI goals very efficiently. ### 25. Great tool to help scale and optimise Apple Search Ads quickly & easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Photography | Mid-Market (51-1000 emp.) **Reviewed Date:** July 04, 2022 **What do you like best about SplitMetrics Acquire?** All in one tool helping automate, optimize,scale and analyze ASA campaigns performance. Integrated tools to track competitors and your position in the auction. Keeping track of all Apple's updates and implementing them on the platform right away. **What do you dislike about SplitMetrics Acquire?** The team tries hard to implement all desired features and correct all appearing issues in a matter of a few minutes. Support team is always here to help and implement all needed things fast. **Recommendations to others considering SplitMetrics Acquire:** This platform is a leader in the ASA optimization. Do not hesitate to contact the team and they are to assist you in all your needs ;) **What problems is SplitMetrics Acquire solving and how is that benefiting you?** With the help of the SplitMetrics Acquire we automated ASA campaigns to easily optimize and scale them. All data is in one place that provides a fast way to make precise decisions on the campaigns adjustments. ### 26. Convenient functionality. Excellent technical support) **Rating:** 4.5/5.0 stars **Reviewed by:** Yuliya T. | user acquisition, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2022 **What do you like best about SplitMetrics Acquire?** 1. Quick help in current problems from technical support 2. Convenient functionality with a huge number of metrics for analysis 3. Timely response of managers to current problems in the purchase of traffic **What do you dislike about SplitMetrics Acquire?** In my opinion, I would like more information and best practices in working with this source.It would be great to receive more educational information **What problems is SplitMetrics Acquire solving and how is that benefiting you?** At the moment, it is not possible to make it the main source. But in general, it manages to reach good indicators. ### 27. Excellent product - delivered real business results while saving huge amount of time **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2022 **What do you like best about SplitMetrics Acquire?** Since using this product we have been able to scale our apple search ads spend 3X while reducing our acquisition costs by half. I have also reduced the time spent on apple search ads by about the same. The built-in automation features mean we can optimise keyword-level bidding towards performance goals without the need for manual analysis and activity. The tool also has valuable keyword mining features as well as good quality analytics dashboards. The account management team are excellent (probably the best I've experienced across all ad platforms) and response times are normally within minutes! A must-have solution for more efficient apple advertising! **What do you dislike about SplitMetrics Acquire?** Hard to pick out anything really. They also roll out new features fairly often as well. One or two things like finding and removing keyword duplications are still a little manual and could probably be made easier - although nowhere near as bad as doing the same in apple's own search ads platform. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** - Scaling apple search ads spend - Improving overall performance (reduction in acquisition costs) - Mining new keywords - Better reporting ### 28. If you're spending on Apple Search Ads, you NEED to be using SearchAdsHQ by SplitMetrics! **Rating:** 5.0/5.0 stars **Reviewed by:** Humza B. | Growth Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2022 **What do you like best about SplitMetrics Acquire?** Their automation rules make it very easy to manage your Apple Search Ads (ASA) account. I was very inexperienced with ASA and was looking for an easy solution to increase spend and lower CAC. SearchAdsHQ did exactly this for me. Also, their support team are incredibly knowledgeable and helpful. Couldn't recommend them enough! **What do you dislike about SplitMetrics Acquire?** Nothing obvious stands out as a negative. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** Helping us optimise spend towards better performing keywords and therefore reducing our overall CAC on ASA. ### 29. Great tool for ASA optimisation + very responsive team members **Rating:** 5.0/5.0 stars **Reviewed by:** Wanbing Zhu A. | Performance Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2022 **What do you like best about SplitMetrics Acquire?** SplitMetrics is one tool for automation, optimization, scale and analysing of ASA campaigns. It is easy to use and UX-friendly. The team member is super supportive, and answer quickly. Our account manager is skilful and experienced. **What do you dislike about SplitMetrics Acquire?** At the moment, I did not find anything I am not satisfied. ALL positive experiences. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** Effective and efficient help with our automation roles. Keyword mining etc...All information and data were provided quickly. ### 30. Great product for managing apple search ads. **Rating:** 5.0/5.0 stars **Reviewed by:** Haluk A. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2022 **What do you like best about SplitMetrics Acquire?** I like how it helps us target for different metrics. Currently ASA does not allow any sort of optimization. But by using SplitMetrics' automation tools we can reach close to achieving our targets. **What do you dislike about SplitMetrics Acquire?** Not much to dislike. Very good product overall. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** Helps achieve business targets with Apple Search Ads. ### 31. So amazing that is almost impossible to return to Search Ads normal UI. **Rating:** 5.0/5.0 stars **Reviewed by:** Thiago C. | Growth & ASO Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2022 **What do you like best about SplitMetrics Acquire?** The platform is fast, easy to understand, and intuitive. **What do you dislike about SplitMetrics Acquire?** The ads section needs some minor tweaks, but it's new. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** It has made tracking and making decisions in an all-in-one place. On top of it, the support team has great knowledge of ASA and gives amazing support at the strategy and platform level. ### 32. Useful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Mikhail N. | Mediabuyer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2022 **What do you like best about SplitMetrics Acquire?** The main thing I like is automation. You can use flexible automatic rules for minimize routine with your ads in Apple search ads. **What do you dislike about SplitMetrics Acquire?** I think, I have not found any weaknesses. I like everything now. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** SplitMetrics Acquire save time, help us get mor profit of ads. Managers are true professionals which give useful information and support. ### 33. Great ASA platform and excellent support! **Rating:** 4.5/5.0 stars **Reviewed by:** Skidos T. | Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2022 **What do you like best about SplitMetrics Acquire?** It is a great platform to monitor all your ASA campaigns' performance, fast, and easy to use, and the support team is very helpful and just very sweet! Recommending to all the ASA colleagues! **What do you dislike about SplitMetrics Acquire?** Our company is satisfied with the product and support we are getting. Thank you, Split Metrics Acquire team. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** Monitoring and managing ASA campaigns ### 34. Great product and great team behind the product. **Rating:** 4.5/5.0 stars **Reviewed by:** Izhar J. | UA Expert **Reviewed Date:** November 11, 2022 **What do you like best about SplitMetrics Acquire?** It is great to have an intuitive interface, automation possibilities and a great customer care that helps with all needs. **What do you dislike about SplitMetrics Acquire?** There is no dislike to mention at this stage. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** Quick handling of campaign types. All bundled together. Great pre defined automations. ### 35. A must tool if you are using Apple Search Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Venkat B. | UA Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2022 **What do you like best about SplitMetrics Acquire?** As a User Acquisition Manager, I use SplitMetrics acquire to monitor keywords revenue performance at scale, which helps to save a ton of my time. Their support team is one of the best. **What do you dislike about SplitMetrics Acquire?** Nothing concerning. I like their tool very much. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** It makes it easy to optimize the performance of our campaigns with meaningful dashboards. ### 36. Great tool to manage performance-oriented campaigns in Apple Search Ads **Rating:** 4.0/5.0 stars **Reviewed by:** Dmitry T. | Founder, media buying, analytics and account management, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2022 **What do you like best about SplitMetrics Acquire?** Possibility to manage multiple campaigns while maintaining target ROAS and CPA. Saving lots of time managing multiple campaigns for different products in different geos. **What do you dislike about SplitMetrics Acquire?** No weakness that I can remember, great tool overall **What problems is SplitMetrics Acquire solving and how is that benefiting you?** Managing multiple ASA campaigns ### 37. Great service, valuable performance insights, and an effective partner for our business. **Rating:** 5.0/5.0 stars **Reviewed by:** David S. | Team Lead SEM, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2022 **What do you like best about SplitMetrics Acquire?** Effective & automated ASA campaign management. **What do you dislike about SplitMetrics Acquire?** As of yet, we have not discovered any downsides. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** Splitmetrics has enabled us to scale our ASA campaigns across our core markets, whilst maintaining efficiency. ### 38. Very satisfied with Splitmetrics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2022 **What do you like best about SplitMetrics Acquire?** The team always quickly solves all questions and problems. We really appreciate that Splitmetrics can help with various areas - tracking, attribution, auto rules, platform updates, etc. **What do you dislike about SplitMetrics Acquire?** I can't recall anything I didn't like... **What problems is SplitMetrics Acquire solving and how is that benefiting you?** Much more convenient interface than in the original ASA cabinet, the ability to create auto rules, additional consultations on everything related to ASA ### 39. Highly recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Victoriia R. | Marketing PPC team lead **Reviewed Date:** July 06, 2022 **What do you like best about SplitMetrics Acquire?** transparent analytics, automatic rules, managing bids, automated email notifications, more and more new features like SOV, etc **What do you dislike about SplitMetrics Acquire?** nothing, to be honest, I really find the service useful, and don't use Apple Search interface anymore **What problems is SplitMetrics Acquire solving and how is that benefiting you?** auto rules - no need to check bids or search terms every day, transparent analytics - we can see the CPA on keyword leve ### 40. Great Support team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2022 **What do you like best about SplitMetrics Acquire?** Their team and our Account Manager are always willing to help us and improve our strategy. **What do you dislike about SplitMetrics Acquire?** Nothing really relevant. Of course, it requires a lot of initial work from the client side but we´ve always had support from the team. **What problems is SplitMetrics Acquire solving and how is that benefiting you?** Apple Search Ads´ campaigns require a lot of attention and it´s affected by external factors. That´s why Splitmetrics and the automation rules help us make fast moves. - [View SplitMetrics Acquire pricing details and edition comparison](https://www.g2.com/products/splitmetrics-acquire/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-14+23%3A50%3A32+-0500&secure%5Bsession_id%5D=228bd2b6-555f-498c-b3ef-a77c13db800a&secure%5Btoken%5D=3061982635969b610c582735cf89ded94db38708ddc27b7d12ff5d3f3c8c5e44&format=llm_user) ## SplitMetrics Acquire Integrations - [RevenueCat](https://www.g2.com/products/revenuecat/reviews) ## SplitMetrics Acquire Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Budget Execution & Monitoring **Platform Basics** - Centralized Platform - Web Tracking **Platform Interoperability** - Close Ecosystem API **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Platform Content ** - Battlecards **Mobile Functionality** - Mobile Functionality **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top SplitMetrics Acquire Alternatives - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 3.8/5.0 (442 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,151 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews)