# Best Paid Search Advertising Software for Medium-Sized Businesses

## How Many Paid Search Advertising Software Products Does G2 Track?

**Total Products under this Category:** 154

### Category Stats (Aug 2026)

- **Average Rating:** 4.47/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Diginius Insight (+3.71%) - Among all products in this category, Diginius Insight recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Paid Search Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,500+ Authentic Reviews
- 154+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Paid Search Advertising Software
 ![G2 Grid® for Paid Search Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/paid-search-advertising/grids.png?focus%5B%5D=919&focus%5B%5D=129043&focus%5B%5D=1176047&focus%5B%5D=5405&focus%5B%5D=3249&focus%5B%5D=19296&focus%5B%5D=920&focus%5B%5D=2935)

Highlighted products: Google Ads, Fluency, Smarter Ecommerce, Facebook for Business, LocaliQ, Optmyzr, Bing Ads, and Google Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/paid-search-advertising/grids.json?focus%5B%5D=google-ads&focus%5B%5D=fluency-fluency&focus%5B%5D=smarter-ecommerce&focus%5B%5D=facebook-for-business&focus%5B%5D=localiq&focus%5B%5D=optmyzr&focus%5B%5D=bing-ads&focus%5B%5D=google-marketing-platform&segment=mid-market)

**Sponsored**

### AIMS 360 Fashion ERP

AIMS360 apparel software is the leading cloud ERP software for operations business management in the fashion industry! Used by leading brands, it is a feature-packed business management solution that simplifies growth by managing all day to day business activities. What are the most important fashion business management features that AIMS360 apparel ERP software provides? The most distinguishing quality of AIMS360 lies in its handful of features tailored to fashion businesses that handle styles, colors, and sizes. For example, you can use a style matrix to arrange products with colors & sizes to simplify document management and reduce data entry time. AIMS360 apparel software includes important tools like production management (PLM), inventory & warehouse management (WMS) including 3PL Integrations, multi-channel order processing (OMS), shipping, invoicing, and accounts receivable. Powerful fashion ERP functionalities ensure the efficiency of your fashion business, providing you with automation tools you need to expand operations. The AIMS360 implementation team will help you setup & standard operating procedures (SOPs). What are important ERP technology integrations for fashion business management that AIMS360 apparel software provides? AIMS360 ERP connects your entire fashion tech stack to create a single source of truth. Key integrations include: • E-commerce Platforms: Shopify, Faire, and others for DTC and wholesale B2B sales • Shipping & Logistics: ShipStation and 3PLs for automated fulfillment and tracking • Accounting Systems: QuickBooks, NetSuite, SAGE, and more—no third-party integrators needed • EDI Retailers: Pre-built connections to 300+ retailers like Burlington, Nordstrom, and Saks • Product Development & PDM: Platforms like BeProduct, Monday.com, and WFX for seamless tech packs and style development With over 65+ out-of-the-box integrations, AIMS360 automates your entire order lifecycle: pushing styles, syncing inventory, importing orders, and updating tracking across all channels—including DTC, wholesale, EDI, and dropship. What are important production tools for a fashion business that AIMS360 apparel software provides? AIMS360 offers powerful production management tools designed specifically for fashion brands. Whether you use full package purchasing (including importing finished goods from overseas), in-house manufacturing, and need to track services like cutting, sewing, garment dyeing, or screen printing, AIMS360 supports your workflow from raw materials to finished goods. Key features include: • Fabric, trim, and material tracking • Labor and process tracking across production stages • Real-time inventory updates for raw materials and finished goods • Costing and margin analysis to maximize profitability With AIMS360, fashion businesses can scale operations, reduce errors, and make smarter decisions with centralized visibility across production and inventory. Does AIMS360 apparel software offer API access for integrations? Yes — AIMS360 fashion ERP features a modern, open API that gives developers full flexibility to connect and extend the platform. The API supports real-time push and pull of data across all key areas, including styles, inventory, orders, shipments, customers, vendor POs, and reporting. Developers can build custom apps, automate business processes, and even publish their tools in the AIMS360 App Store How does AIMS360 fashion software support built-in and custom reporting? AIMS360 comes equipped with powerful reporting tools built for the apparel industry. Access pre-built reports, exportable advanced grids, and interactive pivot tables to gain real-time insights into your sales, production, and inventory. A few of AIMS360’s key fashion-specific reports include: • Sell-through reports to measure performance by style, color, and size • Gross margin reports to track profitability across channels and products • Open-to-sell and inventory aging reports for better inventory planning • Order fulfillment and ship window tracking to meet retailer compliance • Top customer and sales rep performance reports • Cut & sew WIP (work-in-progress) and production status reports We also support custom reporting and integrations with tools like Power BI and Live Excel, giving you full control over how you view and use your data. How did AIMS360 become the #1 apparel software against other ERP competitors? AIMS360 Apparel ERP is purpose-built for fashion brands, not adapted from other industries. We offer in-house implementation by experts who’ve worked in fashion, ensuring faster, more relevant onboarding. Our platform includes fashion-specific workflows like color/size management, costing, production, and prepack tracking. AIMS360 also features native integrations with tools like Shopify, ShipStation, QuickBooks, and over 300 EDI retailers—no middleware needed. With a modern open API, you can build custom tools or publish to the AIMS360 App Store. Backed by nearly 100% uptime, 100% implementation success, and a 100% customer retention rate, AIMS360 delivers fast go live, unmatched reliability, ROI, and long-term value for growing fashion businesses.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=249&secure%5Bchosen_at%5D=2026-08-08T14%3A53%3A52Z&secure%5Bdisplayable_resource_id%5D=233&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=61153&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=61153&secure%5Bresource_id%5D=249&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpaid-search-advertising%2Fmid-market&secure%5Btoken%5D=aa2112c3aa408fdf82dd0f1d7799df1970b17eb74e0864a27b0b470634dd5d73&secure%5Burl%5D=https%3A%2F%2Fwww.aims360.com%2Fdemo%3Futm_content%3Dproducts-aims-360-fashion-erp-reviews%26utm_source%3DG2&secure%5Burl_type%5D=book_demo)

### [Google Ads](https://www.g2.com/products/google-ads/reviews)

Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior. Key Features and Functionality: - Diverse Ad Formats: Offers text ads, image ads, video ads, and shopping ads, allowing businesses to choose the format that best suits their marketing objectives. - Targeting Capabilities: Enables precise targeting through keywords, location, language, device type, and audience interests, ensuring ads reach the most relevant users. - Performance Tracking: Provides detailed analytics and reporting tools to monitor ad performance, measure return on investment (ROI), and optimize campaigns accordingly. - Budget Control: Allows advertisers to set daily budgets and adjust bids, offering flexibility to manage advertising expenses effectively. - Integration with Google Services: Seamlessly integrates with other Google services like Google Analytics and Google Merchant Center, enhancing campaign management and performance insights. Primary Value and User Solutions: Google Ads empowers businesses to increase their online visibility, attract potential customers, and drive sales by placing their offerings in front of users actively searching for related products or services. By leveraging Google's extensive network and advanced targeting options, advertisers can reach a broad yet relevant audience, leading to higher engagement and conversion rates. The platform's comprehensive analytics enable continuous optimization, ensuring marketing efforts are both effective and cost-efficient.

**Average Rating:** 4.3/5.0

**Total Reviews:** 1,939

#### How Do G2 Users Rate Google Ads?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.2/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Google Ads?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 62% Small, 30% Medium

#### What Do G2 Reviewers Say About Google Ads?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **wide range of targeting options** in Google Ads, enhancing ad precision and budget efficiency.
- Users value the **highly targeted reach** of Google Ads, leading to quick results and effective lead generation.
- Users value the **real-time tracking** and precise targeting of Google Ads, enhancing campaign relevance and performance.
- Users appreciate the **clear interface and learning resources** in Google Ads, making campaign management more effective and accessible.
- Users appreciate the **ease of use** of Google Ads, highlighting its intuitive interface and helpful setup guidance.

##### Cons

- Users find Google Ads **can become very expensive quickly** , often leading to frustration without satisfactory results.
- Users find Google Ads' **complex setup** daunting for beginners, wishing for more guidance and simpler navigation.
- Users face **ad issues** with misleading promotions, high CPCs, and complicated campaign management affecting their overall experience.
- Users find Google Ads to have a **difficult learning curve** , with an overwhelming interface and constant changes complicating usage.
- Users express frustration with **poor customer support** , facing delays and inadequate assistance when issues arise with Google Ads.

#### What Are Recent G2 Reviews of Google Ads?

**["High-Intent Targeting + Measurement That Delivers Strong Results"](https://www.g2.com/survey_responses/google-ads-review-13091100)**

**Rating:** 4.5/5.0 stars

_— Jeff V._

[Read full review](https://www.g2.com/survey_responses/google-ads-review-13091100)

**["Google Ads Connects You Fast with Ready to Buy Customers and Clear Reporting"](https://www.g2.com/survey_responses/google-ads-review-12826594)**

**Rating:** 5.0/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/survey_responses/google-ads-review-12826594)

#### What Are G2 Users Discussing About Google Ads?

- [What does Google Ads editor do?](https://www.g2.com/discussions/what-does-google-ads-editor-do) - 2 comments
- [What does Google ads include?](https://www.g2.com/discussions/what-does-google-ads-include) - 3 comments, 1 upvote
- [What are the benefits of Google ads?](https://www.g2.com/discussions/what-are-the-benefits-of-google-ads) - 2 comments

### [Fluency](https://www.g2.com/products/fluency-fluency/reviews)

Fluency is the Agentic Advertising Operating System (OS) that enables agencies and in-house teams to put AI to work to automate paid media execution across every major channel. The platform centralizes campaign creation, budget management, reporting and compliance into a single system, so advertisers can scale their operations and reliably run campaigns with the same precision every time. With AI governance across every paid channel, including the walled gardens and the open web, Fluency manages more than $3 billion in annual ad spend. This includes more than 250,000 monthly campaigns for 150 agencies across more than 50,000 locations. The company raised a $40 million Series A in 2025 and ranked No. 1,278 on the Inc. 5000 in 2025, its third consecutive year on the list. With a founding team that has worked in online advertising since 1998, Fluency holds certified partnerships with major ad publishers and was named a finalist for Technology Innovation in the 2024 Amazon Ads Partner Awards.

**Average Rating:** 4.3/5.0

**Total Reviews:** 304

#### How Do G2 Users Rate Fluency?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Fluency?

- **Seller:** [Fluency](https://www.g2.com/sellers/fluency)
- **Company Website:** www.fluency.inc
- **Year Founded:** 2017
- **HQ Location:** Burlington, Vermont
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7446832b2a462a9fcfd67d871d34cccc290944a987ed5f718bbdb677b3e0d880&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffluencyinc%2F&secure%5Burl_type%5D=linkedin_company_website)  
142 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Social Media Analyst
- **Top Industries:** Marketing and Advertising, Automotive
- **Company Size:** 53% Medium, 24% Small

#### What Do G2 Reviewers Say About Fluency?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Fluency, finding its dashboard and setup process very intuitive.
- Users value the **efficiency** of Fluency, enjoying streamlined management and significant time savings on campaign tasks.
- Users appreciate the **efficient budget management** in Fluency, streamlining campaign controls and ensuring effective ad spend allocation.
- Users value the **efficiency of Fluency's centralized campaign management** , streamlining processes and enhancing budget control across platforms.
- Users appreciate the **time-saving features** of Fluency, allowing them to focus on performance instead of tedious tasks.

##### Cons

- Users note a **learning curve** with Fluency, complicating navigation and task execution compared to more familiar platforms.
- Users report **software bugs** in Fluency that lead to frustration, delays, and issues with notifications and saving changes.
- Users find the **steep learning curve** of Fluency challenging, particularly without clear documentation and onboarding support.
- Users experience **navigation issues** in Fluency, finding it confusing to manage campaigns and switch assets efficiently.
- Users report persistent **error issues** in Fluency, with inadequate support and frustrating changes complicating their experience.

#### What Are Recent G2 Reviews of Fluency?

**["Automation-Driven Efficiency with Some Bugs"](https://www.g2.com/survey_responses/fluency-review-10495784)**

**Rating:** 4.5/5.0 stars

_— James M._

[Read full review](https://www.g2.com/survey_responses/fluency-review-10495784)

**["Comprehensive Reporting and Attribution That Drives Actionable Insights"](https://www.g2.com/survey_responses/fluency-review-13087220)**

**Rating:** 4.0/5.0 stars

_— Mackenzie B._

[Read full review](https://www.g2.com/survey_responses/fluency-review-13087220)

### [Smarter Ecommerce](https://www.g2.com/products/smarter-ecommerce/reviews)

Smarter Ecommerce (smec) is a leading PPC software provider and performance marketing agency that helps ecommerce brands achieve better business outcomes through AI-driven optimization of Google Ads and Microsoft Advertising. The smec platform connects and activates first-party business data - including profit margins, customer lifetime value (CLV), and other key business metrics - to deliver data-informed advertising strategies. Dynamic Segments allow retailers to optimize for business outcomes such as profitability (POAS), average order value (AOV), and revenue growth, maintaining control over business priorities even as advertising platforms become more automated and less transparent.. The platform's predictive AI adjusts Target ROAS and allocates budgets across all campaigns to improve overall performance and increase efficiency in achieving business objectives. Detailed product and campaign insights provide transparency into how automated campaigns perform, helping PPC teams govern AI effectively and see what's happening inside the "black box”. By automating routine PPC tasks and centralizing management across Google and Microsoft Ads, smec helps retailers with extensive product catalogs maintain agility and efficiency. Teams can focus on strategic oversight, data quality, and profit optimization, while automation manages campaign execution aligned with live business goals. In addition to its platform, smec delivers full-service agency support across Google, Microsoft, Meta, and programmatic channels, offering full-funnel strategy, data engineering, conversion tracking, and marketing analytics. This combination of technology, data, and expertise positions smec as a trusted partner for scaling ecommerce performance. Founded in 2007, Smarter Ecommerce is recognized as a Google Premier Partner, was named a Google Ads Impact Award Finalist in 2025 and is a three-time Microsoft Retail Partner of the Year. smec currently manages over €500 Million in annual ad spend, driving more than €15 Billion in ecommerce revenue for over 350 global retail clients, including THG, Snipes, REWE, Decathlon, River Island, Miami Heat, Shade Station, Mountain Warehouse, EMAG and Intersport.

**Average Rating:** 4.7/5.0

**Total Reviews:** 82

#### How Do G2 Users Rate Smarter Ecommerce?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 5.8/10 (Category avg: 10/10)

#### Who Is the Company Behind Smarter Ecommerce?

- **Seller:** [Smarter Ecommerce GmbH](https://www.g2.com/sellers/smarter-ecommerce-gmbh)
- **Year Founded:** 2007
- **HQ Location:** Linz, Austria
- **Twitter:** @smec  
1,626 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b6985c0a7281b111fe7e54dcc5119cf415ba00d836364b0a4e7db05c0feaff1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmarter-ecommerce-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website)  
88 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 49% Medium, 32% Small

#### What Are Recent G2 Reviews of Smarter Ecommerce?

**["AI-supported Google Ads Optimization"](https://www.g2.com/survey_responses/smarter-ecommerce-review-12713403)**

**Rating:** 4.5/5.0 stars

_— Norman W._

[Read full review](https://www.g2.com/survey_responses/smarter-ecommerce-review-12713403)

**["Reliable partner for scaling Google Ads performance with expert support"](https://www.g2.com/survey_responses/smarter-ecommerce-review-12959586)**

**Rating:** 5.0/5.0 stars

_— Franziska N._

[Read full review](https://www.g2.com/survey_responses/smarter-ecommerce-review-12959586)

#### What Are G2 Users Discussing About Smarter Ecommerce?

- [What is Smarter Ecommerce used for?](https://www.g2.com/discussions/what-is-smarter-ecommerce-used-for)

### [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)

Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.

**Average Rating:** 4.2/5.0

**Total Reviews:** 1,392

#### How Do G2 Users Rate Facebook for Business?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.2/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Facebook for Business?

- **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc)
- **Year Founded:** 2008
- **HQ Location:** Menlo Park, CA
- **Twitter:** @Meta  
9,891,711 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ddd5ae494d43c8871a4a073a634fa2f05131a85b5f7f4df13a9fc1cffa0ec84&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeta%2F&secure%5Burl_type%5D=linkedin_company_website)  
158,764 employees on LinkedIn®
- **Ownership:** NASDAQ: META

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 67% Small, 26% Medium

#### What Do G2 Reviewers Say About Facebook for Business?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **exceptional audience targeting** of Facebook for Business, achieving greater reach and engagement effortlessly.
- Users find Facebook for Business incredibly **user-friendly** , simplifying navigation and enhancing audience engagement for their businesses.
- Users appreciate the **global advertising capabilities** of Facebook for Business, enhancing their reach and client attraction.
- Users value the **wide audience reach** of Facebook for Business, significantly boosting visibility and customer engagement.
- Users appreciate the **global advertising capabilities** of Facebook for Business, effectively reaching wider audiences with ease.

##### Cons

- Users struggle with **ad issues** , facing frequent bans and the need for ads to generate engagement.
- Users find the **poor customer support** of Facebook for Business frustrating, complicating issue resolution and client satisfaction.
- Users often face **ad management issues** with Facebook for Business, including automatic feature toggles and policy compliance challenges.
- Users find the **complex ad interface** frustrating, hindering effective campaign management and overall user experience.
- Users complain about **limited features** in Facebook for Business, hindering creativity and flexibility in ad management.

#### What Are Recent G2 Reviews of Facebook for Business?

**["Cost-Effective and User-Friendly Advertising Solution"](https://www.g2.com/survey_responses/facebook-for-business-review-12832788)**

**Rating:** 4.0/5.0 stars

_— ADnan C._

[Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12832788)

**["Strong Targeting and High ROI with Smooth Meta Integrations"](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)**

**Rating:** 4.0/5.0 stars

_— Mrudu P._

[Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)

#### What Are G2 Users Discussing About Facebook for Business?

- [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) - 2 comments
- [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) - 2 comments

### [LocaliQ](https://www.g2.com/products/localiq/reviews)

LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,064

#### How Do G2 Users Rate LocaliQ?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.9/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind LocaliQ?

- **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co)
- **Company Website:** www.gannett.com
- **Year Founded:** 1906
- **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65dc8c58123a4e0b1575ef00b11f1e89f596276532208c053019987fa8bf6ce2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgannett%2F&secure%5Burl_type%5D=linkedin_company_website)  
5,795 employees on LinkedIn®
- **Ownership:** NYSE: GCI

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small, 25% Medium

#### What Do G2 Reviewers Say About LocaliQ?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **dedicated customer support** from LocaliQ, enhancing their experience with personalized assistance and effective campaigns.
- Users value the **personalized support** from LocaliQ, appreciating their consistent communication and genuine commitment to success.
- Users appreciate the **dedicated support team** of LocaliQ, enhancing campaign implementation and overall success.
- Users value the **business growth capabilities** of LocaliQ, effectively enhancing lead management and advertising outreach.
- Users value the **ease of use** of LocaliQ, which streamlines workflows and simplifies campaign management for businesses.

##### Cons

- Users find LocaliQ to be **expensive** , with high costs leading to unsatisfactory lead generation and financial strain.
- Users note the **high costs** of LocaliQ, making it challenging for small businesses to justify the expenses.
- Users express concern over **limited features** , citing vague metrics and lack of innovation in supporting business growth.
- Users express concerns over **poor customer support** , citing slow email responses and lack of effective communication.
- Users report **poor sales performance** from LocaliQ, feeling misled about lead generation and facing communication issues.

#### What Are Recent G2 Reviews of LocaliQ?

**["A Trusted Partner in Growing My Business"](https://www.g2.com/survey_responses/localiq-review-13170809)**

**Rating:** 5.0/5.0 stars

_— Michael W._

[Read full review](https://www.g2.com/survey_responses/localiq-review-13170809)

**["Across the Board campaigns for online advertisers."](https://www.g2.com/survey_responses/localiq-review-13177634)**

**Rating:** 4.0/5.0 stars

_— Rob A._

[Read full review](https://www.g2.com/survey_responses/localiq-review-13177634)

#### What Are G2 Users Discussing About LocaliQ?

- [What is WordStream used for?](https://www.g2.com/discussions/what-is-wordstream-used-for)
- [What is ReachEdge used for?](https://www.g2.com/discussions/what-is-reachedge-used-for) - 1 comment
- [What is LOCALiQ?](https://www.g2.com/discussions/what-is-localiq) - 1 comment, 1 upvote
- [What happened to ThriveHive?](https://www.g2.com/discussions/what-happened-to-thrivehive) - 1 comment
- [What does ThriveHive do?](https://www.g2.com/discussions/what-does-thrivehive-do) - 1 comment

### [Optmyzr](https://www.g2.com/products/optmyzr/reviews)

Optmyzr is an all-in-one PPC optimization platform used by agencies, freelancers, and in-house teams to manage advertising across Google, Microsoft, Meta, Amazon, and more. Built by former Google executives, it combines deep expertise with proprietary AI to help marketers build, manage, and optimize search and social campaigns with greater control and efficiency, even when using automation systems like Smart Bidding and Performance Max. Teams around the world rely on Optmyzr to: - Catch issues early, such as broken links or overspending - Gain visibility into automated campaign types - Automate daily tasks like budget shifts and bid changes - Analyze performance across channels, audiences, and creatives - Optimize feeds, structures, and pacing across accounts - Reduce wasted spend and improve ROI at scale Optmyzr helps marketing teams move faster, work smarter, and stay in control—starting at just $209/month.

**Average Rating:** 4.7/5.0

**Total Reviews:** 132

#### How Do G2 Users Rate Optmyzr?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.1/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Optmyzr?

- **Seller:** [Optmyzr](https://www.g2.com/sellers/optmyzr)
- **Year Founded:** 2013
- **HQ Location:** Foster City, CA
- **Twitter:** @Optmyzr  
2,516 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=62dacd3f1bb97c790477629bbb830b34e11ae4bedd948ff0ebeb142bfcadae75&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3195009%2F&secure%5Burl_type%5D=linkedin_company_website)  
122 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Automotive
- **Company Size:** 78% Small, 19% Medium

#### What Do G2 Reviewers Say About Optmyzr?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **seamless integration** of Optmyzr in campaign management, enhancing efficiency and optimizing Google Ads performance.
- Users praise the **automation features** of Optmyzr for enhancing efficiency and significantly reducing manual workload.
- Users commend Optmyzr for its **exceptional efficiency** , significantly saving time and enhancing campaign management processes.
- Users highlight how Optmyzr's **automation features** enhance efficiency, saving significant time and improving overall campaign management.
- Users value the **efficient optimization algorithms** of Optmyzr, greatly enhancing productivity and campaign performance management.

##### Cons

- Users find the **report design customisation limited** , hindering the presentation of insights and branding flexibility.
- Users find the **budget management tool requires time to learn** , impacting initial ease of use.
- Users are frustrated by the **inadequate search functionality** , limiting their ability to sift through or exclude data effectively.
- Users note a steep **learning curve** with Optmyzr, requiring time to fully grasp its budget management features.
- Users find the **limited control over report design** restricts customization and brand alignment for client presentations.

#### What Are Recent G2 Reviews of Optmyzr?

**["Powerful Google Ads Management with Smart Alerts, Scripts, and Great Visualization"](https://www.g2.com/survey_responses/optmyzr-review-13198985)**

**Rating:** 4.5/5.0 stars

_— Damian Z._

[Read full review](https://www.g2.com/survey_responses/optmyzr-review-13198985)

**["Indispensable Tool with Stellar Customization and Support"](https://www.g2.com/survey_responses/optmyzr-review-13034886)**

**Rating:** 5.0/5.0 stars

_— Betty G._

[Read full review](https://www.g2.com/survey_responses/optmyzr-review-13034886)

#### What Are G2 Users Discussing About Optmyzr?

- [What is Optmyzr used for?](https://www.g2.com/discussions/what-is-optmyzr-used-for)

### [Bing Ads](https://www.g2.com/products/bing-ads/reviews)

Microsoft Advertising, formerly known as Bing Ads, is an online advertising platform developed by Microsoft that enables businesses to create and manage pay-per-click (PPC) advertising campaigns. These ads appear on search engines such as Bing, Yahoo!, and DuckDuckGo, as well as on various partner websites, mobile apps, and videos. The platform offers a range of ad formats, including text ads, product ads, and multimedia ads, allowing advertisers to reach a diverse audience and drive traffic to their websites. Key Features and Functionality: - Diverse Ad Formats: Microsoft Advertising supports various ad types, including responsive search ads, product ads, and multimedia ads, enabling advertisers to choose the format that best suits their marketing objectives. - Product Ads: These ads display rich product information, such as images, prices, and descriptions, directly in search results, enhancing visibility and engagement. - Integration with Google Ads: Advertisers can import their existing Google Ads campaigns into Microsoft Advertising, facilitating a seamless transition and efficient campaign management. - Advanced Targeting Options: The platform offers robust targeting capabilities, including demographic targeting, location targeting, and device targeting, allowing advertisers to reach their desired audience effectively. - Analytics and Reporting: Comprehensive reporting tools provide insights into campaign performance, enabling data-driven decision-making and optimization. Primary Value and User Solutions: Microsoft Advertising provides businesses with a powerful platform to increase their online visibility and reach potential customers across multiple channels. By offering diverse ad formats and advanced targeting options, it helps advertisers deliver relevant and engaging content to their audience, leading to higher click-through rates and improved return on investment. The integration with Google Ads simplifies campaign management for those already familiar with PPC advertising, while the comprehensive analytics tools support continuous performance improvement.

**Average Rating:** 3.5/5.0

**Total Reviews:** 371

#### How Do G2 Users Rate Bing Ads?

- **Has the product been a good partner in doing business?:** 6.9/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 7.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.0/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Bing Ads?

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft  
13,091,739 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website)  
231,632 employees on LinkedIn®
- **Ownership:** MSFT

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 55% Small, 34% Medium

#### What Do G2 Reviewers Say About Bing Ads?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Bing Ads to be **easy to use** , benefiting from straightforward setup and intuitive navigation.
- Users value the **ease of use and support** provided by Bing Ads for effective advertising targeting.
- Users value the **broad audience reach** of Bing Ads, benefiting from its integration with the Microsoft Audience Network.
- Users value the **easy navigation** of Bing Ads, finding it straightforward to manage and optimize campaigns effectively.
- Users appreciate the **great customer support** from Microsoft, which aids in setup and troubleshooting effectively.

#### What Are Recent G2 Reviews of Bing Ads?

**["Effortless Google Ads Import Makes Microsoft Campaign Setup Faster & Easier"](https://www.g2.com/survey_responses/bing-ads-review-12457002)**

**Rating:** 5.0/5.0 stars

_— Shake Dawood A._

[Read full review](https://www.g2.com/survey_responses/bing-ads-review-12457002)

**["Time-Saving Google Ads Imports & Smarter B2B Targeting"](https://www.g2.com/survey_responses/bing-ads-review-12639103)**

**Rating:** 4.0/5.0 stars

_— Conor J._

[Read full review](https://www.g2.com/survey_responses/bing-ads-review-12639103)

#### What Are G2 Users Discussing About Bing Ads?

- [What is Bing Ads used for?](https://www.g2.com/discussions/what-is-bing-ads-used-for)
- [Where do Bing ads show?](https://www.g2.com/discussions/where-do-bing-ads-show) - 1 comment
- [How do I optimize Bing ads?](https://www.g2.com/discussions/how-do-i-optimize-bing-ads) - 1 comment
- [Can you advertise on Bing?](https://www.g2.com/discussions/can-you-advertise-on-bing) - 1 comment
- [Are Bing ads effective?](https://www.g2.com/discussions/are-bing-ads-effective) - 1 comment

### [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews)

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

**Average Rating:** 4.1/5.0

**Total Reviews:** 278

#### How Do G2 Users Rate Google Marketing Platform?

- **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Google Marketing Platform?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 47% Medium, 27% Large

#### What Do G2 Reviewers Say About Google Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **unified platform** of Google Marketing Platform, simplifying data management and enhancing decision-making for effective campaigns.
- Users value the **consolidated campaign management** of Google Marketing Platform, simplifying decision-making and performance tracking.
- Users appreciate the **ease of use** of Google Marketing Platform, as it simplifies data management and campaign tracking.
- Users value the **efficiency** of Google Marketing Platform for integrating data and tools, streamlining decision-making and campaign management.
- Users appreciate the **integrated performance tracking** of Google Marketing Platform, enabling smarter decisions and streamlined campaign management.

##### Cons

- Users find the **learning curve overwhelming** , making it difficult for beginners to navigate Google Marketing Platform effectively.
- Users find the **steep learning curve** of Google Marketing Platform challenging, especially for those new to analytics and ad tech.
- Users find the **complex setup** of Google Marketing Platform challenging for beginners, leading to a steep learning curve.
- Users find the **difficult setup** of Google Marketing Platform challenging, especially for beginners unfamiliar with analytics tools.
- Users find Google Marketing Platform to be **expensive** , especially for smaller businesses with unused features.

#### What Are Recent G2 Reviews of Google Marketing Platform?

**["Essential suite for web marketing"](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)**

**Rating:** 4.0/5.0 stars

_— Michele C._

[Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)

**["Unified Marketing Insights with a Steep Learning Curve"](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)**

**Rating:** 4.0/5.0 stars

_— Rohit K._

[Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)

#### What Are G2 Users Discussing About Google Marketing Platform?

- [What is Google Marketing Platform used for?](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for)

### [MobileAction](https://www.g2.com/products/mobileaction/reviews)

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction lets app marketers; - Automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions of SearchAds.com. - Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen the competitive edge with Ad Intelligence. - Use central information on organic keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence. - Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Search Ads Intelligence. - Get in-depth data to produce more appealing custom product pages with CPP Intelligence. - Position apps more effectively with market data for both the App Store and Google Play Store with Market Intelligence. - Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence. - Access and customize all app store data to create tailored dashboards for unique needs with custom solutions. - Grow apps and games with professional support for ASO and Apple Search Ads. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization.

**Average Rating:** 4.4/5.0

**Total Reviews:** 113

#### How Do G2 Users Rate MobileAction?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.8/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind MobileAction?

- **Seller:** [MobileAction](https://www.g2.com/sellers/mobileaction)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California, United States
- **Twitter:** @MobileAction  
6,629 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f792bf0bd1d04cdb40168bafb392e9bf898d98956d99e2e8ce91c7e89930de9e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmobile-action%2F&secure%5Burl_type%5D=linkedin_company_website)  
107 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Games
- **Company Size:** 47% Small, 41% Medium

#### What Do G2 Reviewers Say About MobileAction?

_AI-generated summary from verified user reviews_

##### Pros

- Users find MobileAction to be **extremely easy to use** , allowing for quick integration and efficient daily operations.
- Users appreciate the **easy usage and integration** of MobileAction, finding it essential for daily operations and insights.
- Users find **MobileAction's seamless integration** of ASA and ASO tools to be a significant time-saver.
- Users value the **responsive and helpful customer support** from MobileAction, enhancing overall campaign optimization experience.
- Users value the **seamless integration** of ASA and ASO tools in MobileAction, enhancing campaign management efficiency.

##### Cons

- Users express a strong desire for **more detailed competitor insights** , indicating a lack of information for performance improvement.
- Users note the **limited features** for specific segmentation and reporting, wishing for more advanced functionalities.
- Users find the **user experience challenging** due to a steep learning curve and need for interface improvements.
- Users find certain **ad metrics confusing** and note inconsistencies in the creative tab's app publication data.
- Users experience **data inaccuracy** with certain metrics and the creative tab, affecting their ad management experience.

#### What Are Recent G2 Reviews of MobileAction?

**["Perfect for managing both ASA and ASO in one place"](https://www.g2.com/survey_responses/mobileaction-review-11504618)**

**Rating:** 5.0/5.0 stars

_— Timofei O._

[Read full review](https://www.g2.com/survey_responses/mobileaction-review-11504618)

**["efficient and rewarding partnership"](https://www.g2.com/survey_responses/mobileaction-review-11509991)**

**Rating:** 5.0/5.0 stars

_— Verified User in Online Media_

[Read full review](https://www.g2.com/survey_responses/mobileaction-review-11509991)

#### What Are G2 Users Discussing About MobileAction?

- [What is Mobile Action used for?](https://www.g2.com/discussions/what-is-mobile-action-used-for) - 1 comment
- [What is SearchAds.com used for?](https://www.g2.com/discussions/what-is-searchads-com-used-for) - 3 comments

### [SplitMetrics Acquire](https://www.g2.com/products/splitmetrics-acquire/reviews)

SplitMetrics Acquire is an advanced data-driven platform to optimize, automate and scale Apple Ads with unmatched efficiency. Designed for app and game developers, the combination of advanced technology, AI-powered optimization and deep automation, and market intelligence, enables teams to streamline campaign management and boost ROI faster. An Apple Ads Partner, SplitMetrics was the 1st company to build the Apple Ads management platform (early in 2017). SplitMetrics Acquire is trusted by top global publishers to drive sustainable app growth. - $730M+ ad spend managed annually through the platform - 8M+ automated campaign changes done monthly - 10M+ bid changes done monthly - 4X productivity boost - 2X ROAS growth - 10X Apple Ads campaign results

**Average Rating:** 4.8/5.0

**Total Reviews:** 48

#### How Do G2 Users Rate SplitMetrics Acquire?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.4/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 0.8/10 (Category avg: 10/10)

#### Who Is the Company Behind SplitMetrics Acquire?

- **Seller:** [SplitMetrics, Inc.](https://www.g2.com/sellers/splitmetrics-inc)
- **Year Founded:** 2014
- **HQ Location:** Wilmington, DE
- **Twitter:** @SplitMetrics  
1,500 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=26525bc6f0656b22c2b45733e94e148b42982ebbaf9e533bc463496602b51268&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6379927&secure%5Burl_type%5D=linkedin_company_website)  
163 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Leisure, Travel & Tourism, E-Learning
- **Company Size:** 42% Medium, 33% Small

#### What Do G2 Reviewers Say About SplitMetrics Acquire?

_AI-generated summary from verified user reviews_

##### Pros

- Users rave about the **ease of use** of SplitMetrics Acquire, appreciating the intuitive setup and automation features.
- Users praise the **responsive and helpful customer support** team of SplitMetrics Acquire for their quick issue resolution.
- Users love the **clear visibility and easy integration** of SplitMetrics Acquire, enhancing campaign management and data-driven decisions.
- Users value the **time-saving automation** features of SplitMetrics Acquire, making campaign management significantly more efficient.
- Users appreciate the **automation features** of SplitMetrics Acquire, significantly reducing manual work and enhancing campaign management efficiency.

##### Cons

- Users note the **limited features** of SplitMetrics Acquire, particularly with the less useful Keyword Discovery tool.
- Users experience **data inaccuracy** with the Keyword Discovery tool, as it often misses key keywords and shows irrelevant ones.
- Users find the **keyword recommendations ineffective** , often highlighting irrelevant suggestions and missing crucial search terms.
- Users note a **lack of detail** in certain features of SplitMetrics Acquire, indicating room for improvement in functionality.
- Users seek better **budget management** through improved bid strategies to avoid exceeding set limits and impacting overall control.

#### What Are Recent G2 Reviews of SplitMetrics Acquire?

**["SplitMetrics Acquire Transformed Our Apple Search Ads with Smart Automation"](https://www.g2.com/survey_responses/splitmetrics-acquire-review-13174482)**

**Rating:** 4.5/5.0 stars

_— Vasilii Z._

[Read full review](https://www.g2.com/survey_responses/splitmetrics-acquire-review-13174482)

**["SplitMetrics Acquire: Powerful and Time-Saving Platform for Apple Ads Management"](https://www.g2.com/survey_responses/splitmetrics-acquire-review-13102588)**

**Rating:** 5.0/5.0 stars

_— Verified User in Utilities_

[Read full review](https://www.g2.com/survey_responses/splitmetrics-acquire-review-13102588)

### [AppTweak](https://www.g2.com/products/apptweak/reviews)

AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by thousands of apps worldwide, AppTweak provides powerful data, insights, automation, and AI to strengthen App Store Optimization (ASO), Apple Ads performance, and AI app discovery. At the core of AppTweak is Atlas AI, our proprietary deep-learning model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.

**Average Rating:** 4.6/5.0

**Total Reviews:** 204

#### How Do G2 Users Rate AppTweak?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 5.5/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind AppTweak?

- **Seller:** [AppTweak](https://www.g2.com/sellers/apptweak)
- **Company Website:** www.apptweak.com
- **Year Founded:** 2014
- **HQ Location:** Brussels, Brussels Region
- **Twitter:** @AppTweak  
4,438 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d303e6f34b1d529494abd90b7e88d7fbe660600bbd2cfbdc6ce2fd9173de9bf8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3055780%2F&secure%5Burl_type%5D=linkedin_company_website)  
138 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** ASO Manager
- **Top Industries:** Computer Games, Marketing and Advertising
- **Company Size:** 41% Small, 35% Medium

#### What Do G2 Reviewers Say About AppTweak?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of AppTweak, enabling quick learning and seamless integration for efficient client management.
- Users find AppTweak **easy to use** , facilitating smooth workflows and effective competitor tracking for growth opportunities.
- Users value the **extensive insights** and proactive support from AppTweak, enhancing their ASO strategies effectively.
- Users value the **ease of use and comprehensive insights** provided by AppTweak, facilitating effective mobile marketing strategies.
- Users value the **helpful Customer Support** from AppTweak, appreciating their responsiveness and innovative solutions.

##### Cons

- Users note concerns with **data inaccuracy** , particularly in global impressions and download metrics affecting reporting reliability.
- Users feel that the **data insights are limited** , restricting access for broader parts of their organization.
- Users find the **lack of information** on deeper analytics and data connections hinders the onboarding experience and reporting accuracy.
- Users find the **difficult learning curve** due to overwhelming features and unclear navigation, especially for new team members.
- Users find the platform to be **expensive for smaller companies** needing only basic features, limiting its accessibility.

#### What Are Recent G2 Reviews of AppTweak?

**["Intuitive ASO Tool with Unique Features"](https://www.g2.com/survey_responses/apptweak-review-10557602)**

**Rating:** 5.0/5.0 stars

_— Roni B._

[Read full review](https://www.g2.com/survey_responses/apptweak-review-10557602)

**["Strong mobile app intelligence, UI could be simpler"](https://www.g2.com/survey_responses/apptweak-review-12803653)**

**Rating:** 4.0/5.0 stars

_— Andy F._

[Read full review](https://www.g2.com/survey_responses/apptweak-review-12803653)

#### What Are G2 Users Discussing About AppTweak?

- [What do you like most about AppTweak for ASO, and what improvements would you suggest?](https://www.g2.com/discussions/what-do-you-like-most-about-apptweak-for-aso-and-what-improvements-would-you-suggest)
- [How do you use Apptweak?](https://www.g2.com/discussions/how-do-you-use-apptweak)
- [Does AppTweak Pro work?](https://www.g2.com/discussions/does-apptweak-pro-work)
- [Is AppTweak good?](https://www.g2.com/discussions/is-apptweak-good)
- [What does AppTweak do?](https://www.g2.com/discussions/what-does-apptweak-do) - 1 comment

### [Opteo](https://www.g2.com/products/opteo/reviews)

Opteo is a Google Ads management tool which makes optimisation suggestions based on continuous account monitoring, and backed by statistically relevant data. Recommendations are presented in priority order, and many can be launched with a single click, as Opteo pushes changes to Google Ads automatically, without the need to switch between interfaces. Manage keyword bids, control budgets, optimise ad schedules, get real-time alerts, analyse search terms and more. Opteo includes over 40 different optimisations, to see the full list head here: https://opteo.com/docs

**Average Rating:** 4.5/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate Opteo?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 5.0/10 (Category avg: 10/10)

#### Who Is the Company Behind Opteo?

- **Seller:** [Opteo](https://www.g2.com/sellers/opteo)
- **Year Founded:** 2013
- **HQ Location:** London, Greater London
- **Twitter:** @GetOpteo  
663 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=87c189e8781a2edc5f9c588dd20204e8cd23ff60562ec8553e0385638aab0b7e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10981893%2F&secure%5Burl_type%5D=linkedin_company_website)  
30 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 68% Small, 27% Medium

#### What Do G2 Reviewers Say About Opteo?

_AI-generated summary from verified user reviews_

##### Pros

- Users love how Opteo helps them **save a ton of time** managing Google Ads clients effectively.
- Users find Opteo to be a **time-saving tool** for effectively managing their Google Ads clients with ease.

#### What Are Recent G2 Reviews of Opteo?

**["Simple and relevant Google Ads assistant"](https://www.g2.com/survey_responses/opteo-review-9753673)**

**Rating:** 4.0/5.0 stars

_— Jure M._

[Read full review](https://www.g2.com/survey_responses/opteo-review-9753673)

**["A must-have tool for SEM"](https://www.g2.com/survey_responses/opteo-review-9782993)**

**Rating:** 5.0/5.0 stars

_— Beth D._

[Read full review](https://www.g2.com/survey_responses/opteo-review-9782993)

#### What Are G2 Users Discussing About Opteo?

- [What is Opteo used for?](https://www.g2.com/discussions/what-is-opteo-used-for)

### [AdScale](https://www.g2.com/products/adscale/reviews)

What is AdScale? AdScale is an AI-powered advertising platform built for eCommerce brands that want to scale faster with less manual work. It connects your store (Shopify, WooCommerce, BigCommerce) with Google and Meta, using real-time data to automatically create, optimize, and scale your ad campaigns. Instead of managing ads manually, AdScale’s AI predicts performance, allocates budgets, tests creatives, and continuously improves campaigns—so you get better results with less effort. What you can do with AdScale: Launch and manage Google & Meta campaigns from one platform Automatically generate and test ad creatives Optimize budgets and bids based on predicted ROAS Build high-converting audiences from your store data Track performance and revenue in a unified dashboard Why brands use AdScale: Increase ROAS and reduce CAC Save hours of manual campaign management Scale winning campaigns faster Replace fragmented tools with one AI system AdScale turns your store data into a growth engine—running your ads 24/7 so you can focus on scaling your business.

**Average Rating:** 4.4/5.0

**Total Reviews:** 67

#### How Do G2 Users Rate AdScale?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 8.3/10 (Category avg: 10/10)

#### Who Is the Company Behind AdScale?

- **Seller:** [AdScale](https://www.g2.com/sellers/adscale)
- **HQ Location:** Manhattan New York,, US
- **Twitter:** @adscale  
381 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5e80d9c623c4192dc80acad77338cf64ff92c2e9757502b5532057a3f225886b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F17889734&secure%5Burl_type%5D=linkedin_company_website)  
67 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 50% Medium, 41% Small

#### What Are Recent G2 Reviews of AdScale?

**["Business Growth Streamlined with the help of Adscale & AI"](https://www.g2.com/survey_responses/adscale-review-8176393)**

**Rating:** 4.5/5.0 stars

_— monika s._

[Read full review](https://www.g2.com/survey_responses/adscale-review-8176393)

**["Boost your eCommerce business with AI Ads"](https://www.g2.com/survey_responses/adscale-review-8296697)**

**Rating:** 5.0/5.0 stars

_— Kapil R._

[Read full review](https://www.g2.com/survey_responses/adscale-review-8296697)

#### What Are G2 Users Discussing About AdScale?

- [What is AdScale used for?](https://www.g2.com/discussions/what-is-adscale-used-for) - 1 comment

### [Perion One](https://www.g2.com/products/perion-one/reviews)

Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale.

**Average Rating:** 4.0/5.0

**Total Reviews:** 90

#### How Do G2 Users Rate Perion One?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.4/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Perion One?

- **Seller:** [Perion](https://www.g2.com/sellers/perion-9db4cf16-f6dd-405c-87d2-af0e6d19018b)
- **Year Founded:** 2001
- **HQ Location:** New York
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab0c31a7c3c1abed622ad0422c2cab11c7a8a97b1571d519ae8140f074c1b8ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fperion%2F&secure%5Burl_type%5D=linkedin_company_website)  
655 employees on LinkedIn®
- **Ownership:** NASDAQ: PERI

#### Who Uses This Product?

- **Company Size:** 46% Medium, 34% Small

#### What Do G2 Reviewers Say About Perion One?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Perion One, allowing effortless access to essential information across platforms.
- Users appreciate the **automation features** of Perion One, allowing easy access to all platforms and saving time.
- Users value the **centralized management** of Perion One, enhancing efficiency and providing ease of access across platforms.
- Users praise the **great customer support** of Perion One, enhancing their overall service experience.
- Users value the **customization** options in Perion One, finding them essential for daily data management.

##### Cons

- Users report challenges with **data inaccuracy** , noting difficulties in proper categorization despite using strict naming conventions.
- Users experience occasional difficulty with **data categorization** in Perion One, even with proper naming conventions.
- Users find the **expensive pricing** of Perion One concerning, feeling the value does not justify the cost.
- Users report occasional **inaccuracy in data categorization** , even when using strict naming conventions and labels.

#### What Are Recent G2 Reviews of Perion One?

**["Streamlines Work"](https://www.g2.com/survey_responses/perion-one-review-7712988)**

**Rating:** 5.0/5.0 stars

_— Maddy B._

[Read full review](https://www.g2.com/survey_responses/perion-one-review-7712988)

**["Easy to Use & Customer Centric Platform"](https://www.g2.com/survey_responses/perion-one-review-10732486)**

**Rating:** 4.0/5.0 stars

_— Stelios K._

[Read full review](https://www.g2.com/survey_responses/perion-one-review-10732486)

#### What Are G2 Users Discussing About Perion One?

- [What do you like most about Paragone for social media advertising, and what would you improve?](https://www.g2.com/discussions/what-do-you-like-most-about-paragone-for-social-media-advertising-and-what-would-you-improve)
- [What is Undertone used for?](https://www.g2.com/discussions/what-is-undertone-used-for)

### [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews)

Adobe Advertising is a digital advertising solution that lets brands plan, buy, measure, and optimize across digital channels. Our tools seamlessly connect marketing and advertising data to create consistent consumer experiences across touchpoints.

**Average Rating:** 3.7/5.0

**Total Reviews:** 93

#### How Do G2 Users Rate Adobe Advertising Cloud?

- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 7.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.4/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Adobe Advertising Cloud?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®
- **Ownership:** NASDAQ:ADBE

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 38% Large, 35% Medium

#### What Do G2 Reviewers Say About Adobe Advertising Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **comprehensive integration** of Adobe Advertising Cloud, enhancing collaboration and file syncing seamlessly.
- Users praise the **collaborative integration** of Adobe Advertising Cloud, enhancing teamwork and file syncing across apps.
- Users value the **comprehensive and integrated nature** of Adobe Advertising Cloud, enhancing their advertising strategies effectively.
- Users commend the **ease of use** in Adobe Advertising Cloud, appreciating seamless integration and collaborative features.
- Users praise the **easy integrations** of Adobe Advertising Cloud, enjoying seamless collaboration and file syncing capabilities.

##### Cons

- Users find the **functionality limitations** frustrating, as creating complements is harder compared to competing platforms.
- Users find the **high competition** makes it challenging for the community to create effective complements compared to rivals.
- Users find the **lack of clarity** in creating complements challenging compared to competitors, hindering their experience.
- Users find Adobe Advertising Cloud **not intuitive** , making it challenging to create complementary applications compared to competitors.
- Users find **poor usability** in Adobe Advertising Cloud, making it difficult to create complements compared to competitors.

#### What Are Recent G2 Reviews of Adobe Advertising Cloud?

**["Adobe is the most powerful creative ecosystem to work with"](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-10657671)**

**Rating:** 5.0/5.0 stars

_— Bairon P._

[Read full review](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-10657671)

**["A perfect package for cloud advertising services"](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-8931722)**

**Rating:** 4.5/5.0 stars

_— Stephanie H._

[Read full review](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-8931722)

#### What Are G2 Users Discussing About Adobe Advertising Cloud?

- [What is your primary use case for Adobe Advertising Cloud, and how has it impacted your digital advertising efforts?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-adobe-advertising-cloud-and-how-has-it-impacted-your-digital-advertising-efforts)
- [What is Adobe Advertising Cloud used for?](https://www.g2.com/discussions/what-is-adobe-advertising-cloud-used-for)

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