Allows you to reach relevant audiences for your business who are actively searching on Bing. It could be incremental to the bulk of Google. Review collected by and hosted on G2.com.

The percentage of users you can reach is much lower than in other advertising ecosystems. Additionally, it seems that the advertising platform only makes reactive changes when Google does. Review collected by and hosted on G2.com.

Easy interface that's easy to navigate. Easily connect with Google Ads to copy the campaign structure, enabling a consistent setup. Track an entire suite of performance KPIs, reach new audiences. Review collected by and hosted on G2.com.

Often late to integrate features that are introduced elsewhere across similar platforms. AI adoption could be improved Review collected by and hosted on G2.com.

Love the ability to be able to import directly from Google Ads to get the account setup - this saves huge amount of time setting up accounts and means we don't need to duplicate work. Also the AI assistants added in have been helpful in refining the campaigns for the Bing platform, and additional targeting options for B2B are much more accurate and more granular than other platforms. We also get a lower CPC due to the lower competition on the platform. Review collected by and hosted on G2.com.

Lower volume of searches mean scale isn't always there. The algorithm is also not as refined as the market leader when using less targeted ads or AI driven targeting, so I find I need to really rely on the targeting options to refine my audience more rather than relying on AI. I've also needed some support with billing historically and struggled to reach someone - this was a while ago now, so not sure if anything has changed here. Review collected by and hosted on G2.com.

I like how easy it is to import campaigns from Google Ads. This makes campaign setup faster because advertisers can quickly replicate existing campaigns and then optimize them for the Microsoft network without starting from scratch. It is very easier for businesses who want to get started immediately Review collected by and hosted on G2.com.

One thing I dislike about Microsoft Advertising is the comparatively lower search volume when compared to larger advertising platforms. Since the audience on Bing is smaller than on Google Ads, campaign scalability can sometimes be limited, especially for niche keywords or highly competitive industries.

Another drawback is that some campaign management features & automation capabilities are not as advanced or refined as those available in Google Ads Review collected by and hosted on G2.com.

We use bing ads for one of our SAAS products. We find it can work better than Google ads and we get a good ROI with Bing Ads. Review collected by and hosted on G2.com.

Smaller market share compared to Google, making it difficult to scale campaigns to reach large audiences Review collected by and hosted on G2.com.

We get great RIO from Bing Ads- it's a great tool to compliment our Google Ads spend Review collected by and hosted on G2.com.

It does tend to be cheaper than Google Ads - but there a lower reach and traffic. Review collected by and hosted on G2.com.

Customer service is a lot better than other paid media platforms. Review collected by and hosted on G2.com.

I don't like it's interface. It's complicated spite the campaign creation it's pretty similar (or 100% equal) than Google Ads. Review collected by and hosted on G2.com.

Bing Ads enables me to advertise directly to people using Bing search engine. Specifically targeting the USA where Microsoft has a greater share of searches, specifically when targeting B2B. As a platform it is easy to use and it has an import from Google Ads feature that makes implementation and set up extremely easy. Microsoft Customer support is also great as their reps help with set-up and troubleshooting. Review collected by and hosted on G2.com.

It would be great if Bing had greater coverage across the UK and EU - but overall a very easy system to use and not much to dislike about it Review collected by and hosted on G2.com.

Easy Navigation

More granular control

Easy to optimize

Lower CPC compared to other advertising platforms

Access to Microsoft Audience Network

Automated Campaign Options Review collected by and hosted on G2.com.

Limited volume compared to Google Ads

Quality traffic

No target CPA control at Ad group level Review collected by and hosted on G2.com.

Bing Ads offers the option to reach a user base that uses Bing instead of Google, which constitutes 10% of users. A set of enterprise customers are available on Bing Ads. There is less competition and a lower budget requirement compared to Google Ads. It also provides options to connect with multiple tools. Review collected by and hosted on G2.com.

User interface is not interactive and easy to use. Review collected by and hosted on G2.com.