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Apple

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8,083 reviews
  • 37 profiles
  • 35 categories
Average star rating
4.4
#1 in 11 categories
Grid® leader
Serving customers since
1976

Featured Products

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Apple iOS

1,451 reviews

Apple's iOS is a sophisticated mobile operating system that powers the iPhone, offering a seamless and intuitive user experience. With each iteration, iOS introduces innovative features and enhancements that elevate device functionality and user engagement. Key Features and Functionality: - Liquid Glass Design: iOS 26 introduces the Liquid Glass design, characterized by rounded, translucent elements that react dynamically to motion and user inputs, providing a visually engaging interface. - Visual Intelligence: This feature enables users to search, ask questions, and take actions directly with the content displayed on their iPhone screen, enhancing interactivity and efficiency. - Live Translation: Integrated into Messages, FaceTime, and Phone apps, Live Translation facilitates real-time communication across different languages, breaking down language barriers. - Enhanced Messaging: Users can personalize chats with new backgrounds and utilize polls in Messages, enriching the communication experience. - Advanced Privacy Controls: iOS 26 offers new screening tools in Phone, FaceTime, and Messages to help users manage distractions and maintain privacy. - CarPlay Enhancements: The latest update includes Live Activities and Tapbacks in CarPlay, providing more information at a glance and improving in-car connectivity. Primary Value and User Solutions: iOS delivers a cohesive and user-friendly platform that integrates cutting-edge technology with everyday usability. The introduction of the Liquid Glass design and Visual Intelligence in iOS 26 enhances the aesthetic appeal and functionality of the device, making interactions more intuitive. Features like Live Translation and enhanced messaging capabilities address the need for effective and personalized communication. Advanced privacy controls empower users to manage their digital environment, ensuring a secure and distraction-free experience. Overall, iOS continues to set the standard for mobile operating systems by combining innovation with user-centric design.

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iMovie

559 reviews

iMovie is a user-friendly video editing application developed by Apple, designed to help users create professional-quality movies and trailers with ease. Available on Mac, iPhone, and iPad, iMovie offers a streamlined interface and intuitive tools that make video editing accessible to everyone, from beginners to seasoned editors. Key Features and Functionality: - Magic Movie: Automatically creates polished videos from selected clips and photos, complete with titles, transitions, and music, allowing users to produce custom videos with minimal effort. - Storyboards: Provides 20 pre-made templates for popular video types, such as cooking tutorials and product reviews, guiding users through the storytelling process with shot lists and step-by-step instructions. - Cinematic Mode: Enables editing of videos captured in Cinematic mode on iPhone, allowing users to adjust depth-of-field effects and focus points for a more professional look. - High-Fidelity Filters and Effects: Offers 13 creative video filters and various effects like slow motion, fast forward, picture-in-picture, and split-screen to enhance visual storytelling. - Soundtracks and Audio Editing: Includes over 100 smart soundtracks that adjust to the length of the movie, along with options to add sound effects, voiceovers, and music from the user's library. - Green-Screen Effects: Allows users to place subjects over different backgrounds using green-screen effects, with masking controls and strength adjustments for a natural appearance. - Seamless Integration Across Devices: Projects can be started on an iPhone or iPad and finished on a Mac, with support for 4K video editing and the ability to export in various resolutions. Primary Value and User Solutions: iMovie empowers users to transform their video clips into compelling narratives without requiring advanced editing skills. By offering a suite of powerful yet accessible tools, iMovie simplifies the video creation process, enabling users to produce high-quality content for personal projects, social media, educational purposes, and more. Its integration across Apple devices ensures a flexible and cohesive editing experience, allowing users to work on their projects anytime, anywhere.

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Xcode

1,009 reviews

Xcode is Apple's integrated development environment (IDE) that provides a comprehensive suite of tools for developing, testing, and distributing applications across all Apple platforms, including iOS, macOS, watchOS, and tvOS. Designed to streamline the app development process, Xcode offers features like predictive code completion, advanced debugging tools, and simulators for various Apple devices, enabling developers to create high-quality applications efficiently. Key Features and Functionality: - Coding Intelligence: Xcode leverages machine learning models to offer predictive code completion tailored to Swift and Apple SDKs, enhancing coding efficiency. - Previews: Developers can visualize and interact with their app's user interface in real-time using Xcode's preview feature, facilitating rapid iteration and design refinement. - Simulator: Xcode includes a simulator that allows testing of applications across different Apple devices and OS versions directly from a Mac, supporting scenarios like location changes and network conditions. - Debugging Tools: The IDE provides robust debugging capabilities, including breakpoints, memory usage inspection, and variable monitoring, aiding in the identification and resolution of issues. - Performance Analysis: With Instruments, developers can analyze app performance metrics such as CPU, memory, and GPU usage in real-time, helping to optimize app responsiveness and efficiency. - Testing Frameworks: Xcode supports unit and UI testing through frameworks like Swift Testing and XCTest, enabling comprehensive test coverage and quality assurance. - Xcode Cloud: Integrated continuous integration and delivery service that automates building, testing, and distributing apps, enhancing collaboration and development speed. Primary Value and User Solutions: Xcode serves as a unified platform that simplifies the app development lifecycle for Apple devices. By integrating coding, testing, debugging, and deployment tools within a single environment, it reduces development time and complexity. Features like real-time previews and simulators allow developers to iterate quickly and ensure their applications perform optimally across all Apple platforms. The inclusion of Xcode Cloud further streamlines workflows by automating routine tasks, enabling teams to focus on innovation and delivering high-quality apps to users efficiently.

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Photos

790 reviews

Apple Photos is a comprehensive photo management and editing application developed by Apple Inc., designed to seamlessly integrate with macOS, iOS, iPadOS, watchOS, tvOS, and visionOS. It serves as a centralized hub for users to store, organize, edit, and share their digital photographs and videos across all Apple devices. Key Features and Functionality: - Intelligent Organization: Photos automatically organizes your library into categories such as Years, Months, and Days, highlighting significant events and memories. It employs on-device machine learning to curate your best shots, reducing clutter by hiding duplicates, screenshots, and receipts. - Advanced Editing Tools: The app offers a suite of intuitive editing tools, including color correction, cropping, and filters. Users can enhance images with features like Portrait mode adjustments and Live Photo effects. - iCloud Photos Integration: With iCloud Photos, your entire photo and video library is stored securely in iCloud, ensuring that your media is up to date and accessible across all your Apple devices. - Memories and Sharing: The Memories feature curates collections of photos and videos into shareable movies, complete with music and transitions. Additionally, Photos suggests sharing options based on who appears in your images and the context of your interactions. Primary Value and User Solutions: Apple Photos simplifies the complexities of digital photo management by providing a unified platform that integrates storage, organization, editing, and sharing functionalities. Its intelligent features help users effortlessly relive cherished moments, enhance their images with professional-quality tools, and share their experiences with friends and family. By leveraging iCloud Photos, users benefit from seamless synchronization across devices, ensuring their media is always accessible and up to date.

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Apple iOS

1,451 reviews

Apple's iOS is a sophisticated mobile operating system that powers the iPhone, offering a seamless and intuitive user experience. With each iteration, iOS introduces innovative features and enhancements that elevate device functionality and user engagement. Key Features and Functionality: - Liquid Glass Design: iOS 26 introduces the Liquid Glass design, characterized by rounded, translucent elements that react dynamically to motion and user inputs, providing a visually engaging interface. - Visual Intelligence: This feature enables users to search, ask questions, and take actions directly with the content displayed on their iPhone screen, enhancing interactivity and efficiency. - Live Translation: Integrated into Messages, FaceTime, and Phone apps, Live Translation facilitates real-time communication across different languages, breaking down language barriers. - Enhanced Messaging: Users can personalize chats with new backgrounds and utilize polls in Messages, enriching the communication experience. - Advanced Privacy Controls: iOS 26 offers new screening tools in Phone, FaceTime, and Messages to help users manage distractions and maintain privacy. - CarPlay Enhancements: The latest update includes Live Activities and Tapbacks in CarPlay, providing more information at a glance and improving in-car connectivity. Primary Value and User Solutions: iOS delivers a cohesive and user-friendly platform that integrates cutting-edge technology with everyday usability. The introduction of the Liquid Glass design and Visual Intelligence in iOS 26 enhances the aesthetic appeal and functionality of the device, making interactions more intuitive. Features like Live Translation and enhanced messaging capabilities address the need for effective and personalized communication. Advanced privacy controls empower users to manage their digital environment, ensuring a secure and distraction-free experience. Overall, iOS continues to set the standard for mobile operating systems by combining innovation with user-centric design.

Product Avatar Image
Xcode

1,009 reviews

Xcode is Apple's integrated development environment (IDE) that provides a comprehensive suite of tools for developing, testing, and distributing applications across all Apple platforms, including iOS, macOS, watchOS, and tvOS. Designed to streamline the app development process, Xcode offers features like predictive code completion, advanced debugging tools, and simulators for various Apple devices, enabling developers to create high-quality applications efficiently. Key Features and Functionality: - Coding Intelligence: Xcode leverages machine learning models to offer predictive code completion tailored to Swift and Apple SDKs, enhancing coding efficiency. - Previews: Developers can visualize and interact with their app's user interface in real-time using Xcode's preview feature, facilitating rapid iteration and design refinement. - Simulator: Xcode includes a simulator that allows testing of applications across different Apple devices and OS versions directly from a Mac, supporting scenarios like location changes and network conditions. - Debugging Tools: The IDE provides robust debugging capabilities, including breakpoints, memory usage inspection, and variable monitoring, aiding in the identification and resolution of issues. - Performance Analysis: With Instruments, developers can analyze app performance metrics such as CPU, memory, and GPU usage in real-time, helping to optimize app responsiveness and efficiency. - Testing Frameworks: Xcode supports unit and UI testing through frameworks like Swift Testing and XCTest, enabling comprehensive test coverage and quality assurance. - Xcode Cloud: Integrated continuous integration and delivery service that automates building, testing, and distributing apps, enhancing collaboration and development speed. Primary Value and User Solutions: Xcode serves as a unified platform that simplifies the app development lifecycle for Apple devices. By integrating coding, testing, debugging, and deployment tools within a single environment, it reduces development time and complexity. Features like real-time previews and simulators allow developers to iterate quickly and ensure their applications perform optimally across all Apple platforms. The inclusion of Xcode Cloud further streamlines workflows by automating routine tasks, enabling teams to focus on innovation and delivering high-quality apps to users efficiently.

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Photos

790 reviews

Apple Photos is a comprehensive photo management and editing application developed by Apple Inc., designed to seamlessly integrate with macOS, iOS, iPadOS, watchOS, tvOS, and visionOS. It serves as a centralized hub for users to store, organize, edit, and share their digital photographs and videos across all Apple devices. Key Features and Functionality: - Intelligent Organization: Photos automatically organizes your library into categories such as Years, Months, and Days, highlighting significant events and memories. It employs on-device machine learning to curate your best shots, reducing clutter by hiding duplicates, screenshots, and receipts. - Advanced Editing Tools: The app offers a suite of intuitive editing tools, including color correction, cropping, and filters. Users can enhance images with features like Portrait mode adjustments and Live Photo effects. - iCloud Photos Integration: With iCloud Photos, your entire photo and video library is stored securely in iCloud, ensuring that your media is up to date and accessible across all your Apple devices. - Memories and Sharing: The Memories feature curates collections of photos and videos into shareable movies, complete with music and transitions. Additionally, Photos suggests sharing options based on who appears in your images and the context of your interactions. Primary Value and User Solutions: Apple Photos simplifies the complexities of digital photo management by providing a unified platform that integrates storage, organization, editing, and sharing functionalities. Its intelligent features help users effortlessly relive cherished moments, enhance their images with professional-quality tools, and share their experiences with friends and family. By leveraging iCloud Photos, users benefit from seamless synchronization across devices, ensuring their media is always accessible and up to date.

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iMovie

559 reviews

iMovie is a user-friendly video editing application developed by Apple, designed to help users create professional-quality movies and trailers with ease. Available on Mac, iPhone, and iPad, iMovie offers a streamlined interface and intuitive tools that make video editing accessible to everyone, from beginners to seasoned editors. Key Features and Functionality: - Magic Movie: Automatically creates polished videos from selected clips and photos, complete with titles, transitions, and music, allowing users to produce custom videos with minimal effort. - Storyboards: Provides 20 pre-made templates for popular video types, such as cooking tutorials and product reviews, guiding users through the storytelling process with shot lists and step-by-step instructions. - Cinematic Mode: Enables editing of videos captured in Cinematic mode on iPhone, allowing users to adjust depth-of-field effects and focus points for a more professional look. - High-Fidelity Filters and Effects: Offers 13 creative video filters and various effects like slow motion, fast forward, picture-in-picture, and split-screen to enhance visual storytelling. - Soundtracks and Audio Editing: Includes over 100 smart soundtracks that adjust to the length of the movie, along with options to add sound effects, voiceovers, and music from the user's library. - Green-Screen Effects: Allows users to place subjects over different backgrounds using green-screen effects, with masking controls and strength adjustments for a natural appearance. - Seamless Integration Across Devices: Projects can be started on an iPhone or iPad and finished on a Mac, with support for 4K video editing and the ability to export in various resolutions. Primary Value and User Solutions: iMovie empowers users to transform their video clips into compelling narratives without requiring advanced editing skills. By offering a suite of powerful yet accessible tools, iMovie simplifies the video creation process, enabling users to produce high-quality content for personal projects, social media, educational purposes, and more. Its integration across Apple devices ensures a flexible and cohesive editing experience, allowing users to work on their projects anytime, anywhere.

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Keynote

528 reviews

Keynote is Apple's powerful presentation software, designed to help users create stunning and professional-quality presentations with ease. Available across macOS, iOS, and iPadOS, Keynote offers a seamless experience for crafting, editing, and delivering presentations on any Apple device. Its intuitive interface, combined with a rich set of features, makes it an ideal tool for both beginners and seasoned professionals. Key Features and Functionality: - Professional Themes and Layouts: Choose from over 30 eye-catching themes that provide a polished look to your presentations. Customize slide designs, background images, and layouts to suit your content. - Advanced Animations and Transitions: Enhance your slides with over 30 cinematic transitions and effects. Animate objects along a path using Apple Pencil or your finger on iOS devices, adding dynamic movement to your presentations. - Live Video Integration: Incorporate live video feeds directly into your slides, allowing you to appear in a window during remote presentations or include a live feed of your iPhone or iPad screen to showcase apps. - Real-Time Collaboration: Work simultaneously with your team on the same presentation from different locations. See edits in real-time and take turns controlling the deck during collaborative presentations. - Multimedia Support: Embed videos from YouTube or Vimeo and play them directly within your slides without the need to download or open them in a separate media player. - Cross-Device Compatibility: Start a presentation on your Mac and continue editing on your iPad or iPhone. Keynote ensures a consistent experience across all your Apple devices. Primary Value and Solutions: Keynote empowers users to create compelling and visually engaging presentations effortlessly. Its user-friendly design and robust feature set address common challenges in presentation creation, such as maintaining design consistency, incorporating multimedia elements, and collaborating with team members remotely. By offering seamless integration across Apple devices and compatibility with Microsoft PowerPoint, Keynote provides a versatile platform that enhances productivity and creativity for individuals and teams alike.

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macOS Sierra

401 reviews

macOS Sierra, version 10.12, is the thirteenth major release of Apple's desktop operating system for Macintosh computers. Released on September 20, 2016, it introduced several significant features aimed at enhancing user experience and system functionality. Key Features and Functionality: - Siri Integration: Siri, Apple's intelligent assistant, was introduced to the Mac, enabling users to perform tasks such as sending messages, searching for files, and adjusting system settings through voice commands. - Universal Clipboard: This feature allows users to copy content on one Apple device and paste it onto another seamlessly, enhancing cross-device workflow. - iCloud Drive Enhancements: Users can now access their Desktop and Documents folders across all their Apple devices, ensuring important files are always within reach. - Optimized Storage: macOS Sierra helps free up space by storing rarely used files in iCloud and removing unnecessary files, such as old installers and duplicate downloads. - Auto Unlock: Users with an Apple Watch can unlock their Mac automatically when in proximity, eliminating the need for password entry. - Apple Pay on the Web: Safari users can make secure online purchases using Apple Pay, with authentication via iPhone or Apple Watch. - Photos App Improvements: The Photos app introduced the "Memories" feature, which automatically creates curated collections of photos and videos, and enhanced facial and object recognition capabilities. Primary Value and User Solutions: macOS Sierra aimed to create a more cohesive and efficient ecosystem for Apple users by integrating features that promote seamless interaction between devices. The introduction of Siri provided hands-free control and assistance, while Universal Clipboard and iCloud Drive enhancements facilitated effortless file sharing and access. Optimized Storage addressed common issues related to disk space management, and Auto Unlock offered a convenient and secure method for accessing the Mac. Collectively, these features enhanced productivity, security, and user convenience across the Apple ecosystem.

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Pages

375 reviews

Pages is a word processor developed by Apple, designed to create stunning documents with ease. It comes pre-installed on most Apple devices, including Mac, iPad, and iPhone, and is also accessible via iCloud on a PC. With real-time collaboration features, teams can work together seamlessly from anywhere. Key Features and Functionality: - Templates: Over 90 Apple-designed templates for reports, letters, resumes, and more. - Media Integration: Easily add images, videos, audio clips, and customizable shapes to documents. - Apple Pencil Support: On iPad, use Apple Pencil to draw, annotate, and convert handwriting to text. - Real-Time Collaboration: Work simultaneously with others, with automatic saving and change tracking. - Cross-Device Compatibility: Seamlessly transition between Mac, iPad, iPhone, and even PC via iCloud. - Advanced Formatting: Customize fonts, text styles, and utilize features like Smart Annotation. - Multimedia Support: Embed YouTube and Vimeo videos directly into documents. Primary Value and User Solutions: Pages empowers users to produce professional-quality documents effortlessly, catering to both personal and professional needs. Its intuitive design and robust features streamline the document creation process, while real-time collaboration and cross-device compatibility enhance productivity and flexibility. Whether drafting a simple letter or designing an interactive digital book, Pages provides the tools necessary to bring ideas to life.

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Final Cut Pro X

373 reviews

Final Cut Pro X is a professional video editing software developed by Apple, designed to provide filmmakers, video editors, and content creators with a comprehensive suite of tools for crafting high-quality videos. Built on a modern 64-bit architecture, it leverages the full power of Mac hardware to deliver exceptional performance, even when working with demanding formats like 4K video. Key Features and Functionality: - Magnetic Timeline: A flexible, trackless canvas that allows users to add and arrange clips effortlessly, with other clips automatically adjusting to maintain synchronization. - Clip Connections and Compound Clips: Link primary story clips to other elements such as titles and sound effects to keep them in perfect sync, and combine related elements into a single, editable Compound Clip. - Content Auto-Analysis and Smart Collections: Automatically scans and tags media upon import, organizing clips based on shot type, media type, and the number of people in the shot, facilitating efficient media management. - Advanced Chroma Keying: Provides sophisticated controls for color sampling, edge adjustment, and light wrap, enabling precise keying without the need for external applications. - Multicam Editing: Synchronizes up to 64 angles of video and photos using audio waveforms, time and date, or timecode, allowing seamless editing of multicamera projects. - 3D Titles and Motion Graphics: Offers customizable 3D titles with various styles, materials, and lighting options, along with integration with Motion for creating professional motion graphics. - Audio Editing and Color Correction: Includes powerful tools for refining audio and performing color grading to achieve the desired aesthetic. - Integration with Touch Bar: On compatible MacBook Pro models, the Touch Bar provides context-sensitive controls for editing tools, audio levels, and timeline navigation. Primary Value and User Solutions: Final Cut Pro X streamlines the video editing process by combining a user-friendly interface with advanced features, enabling users to focus on storytelling without being hindered by technical complexities. Its efficient media organization, real-time performance, and comprehensive toolset address the needs of both novice and professional editors, facilitating the creation of polished, professional-quality videos.

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Apple Safari

279 reviews

Safari is Apple's web browser, designed to deliver a fast, secure, and customizable internet experience across all Apple devices. It offers robust privacy features, including Intelligent Tracking Prevention, which uses on-device intelligence to prevent cross-site tracking and stops known trackers from using your IP address, making it difficult for them to profile your browsing activity. Safari's optimized performance ensures efficient battery usage, allowing users to browse longer without compromising speed. With support for 4K HDR video playback, users can enjoy high-quality streaming directly within the browser. Customization options such as Tab Groups and third-party extensions enable a personalized browsing experience. Safari's deep integration with Apple's ecosystem ensures seamless synchronization of bookmarks, history, and passwords across devices, enhancing user convenience and productivity. Key Features and Functionality: - Intelligent Tracking Prevention: Utilizes on-device intelligence to prevent cross-site tracking and stops known trackers from using your IP address, enhancing user privacy. - Optimized Performance: Engineered for Apple devices, Safari offers fast browsing speeds while maximizing battery efficiency. - 4K HDR Video Playback: Supports high-definition streaming directly within the browser for an immersive viewing experience. - Customization Options: Features like Tab Groups and support for third-party extensions allow users to tailor their browsing experience. - Seamless Synchronization: Integrates with Apple's ecosystem to sync bookmarks, history, and passwords across all Apple devices. Primary Value and User Solutions: Safari addresses users' needs for a secure, efficient, and personalized browsing experience. Its advanced privacy protections safeguard personal information, while optimized performance ensures swift page loads and extended battery life. Customization features and seamless device synchronization enhance productivity and convenience, making Safari a comprehensive solution for modern web browsing.

Profile Name

Star Rating

5380
2002
498
126
77

Apple Reviews

Review Filters
Profile Name
Star Rating
5380
2002
498
126
77
Carlos T.
CT
Carlos T.
01/21/2026
Validated Reviewer
Verified Current User
Review source: Organic

Helpful Since 2016—Love Picking the Perfect Live Photo Frame

I’ve been using photos since 2016 and it has been very helpful. The best feature is the ability to select the specific frame you want in a live picture.
AH
alan h.
01/20/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Fast and Dependable, but Updates Take Too Much Storage

It has very good use of apps. It moves it quickly and the outline of everything now looks very nice. It works quick and it’s dependable
Verified User in Alternative Dispute Resolution
UA
Verified User in Alternative Dispute Resolution
01/20/2026
Validated Reviewer
Review source: Organic
Translated Using AI

About

Contact

Phone:
+1.408.996.1010
HQ Location:
Cupertino, CA

Social

@Apple

What is Apple?

Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud.

Details

Year Founded
1976
Ownership
NASDAQ:AAPL