# Best Review Management Software

  *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)*

   Review management software allows businesses to collect, host, track, monitor, and respond to product and service reviews on their websites, helping e-commerce businesses engage with consumers, understand customer behavior, and improve offerings based on authentic feedback.

### Core Capabilities of Review Management Software

To qualify for inclusion in the [Review Management software](https://learn.g2.com/best-review-management-software) category, a product must:

- Collect and capture feedback on e-commerce websites through reviews
- Be applicable for both product and service reviews
- Moderate, manage, and analyze reviews
- Deploy as a widget, pop-up, email follow-up, or short-answer Q&A on the website
- Optimize for desktop, mobile, or tablet use

### Common Use Cases for Review Management Software

E-commerce teams and marketers use review management software to build social proof and drive purchase confidence. Common use cases include:

- Collecting post-purchase reviews via automated email follow-ups or on-site prompts
- Moderating and responding to customer reviews to demonstrate responsiveness and build trust
- Analyzing review data to identify product or service improvement opportunities

### How Review Management Software Differs from Other Tools

Unlike online reputation management software, which provides broader capabilities for monitoring brand mentions and managing reputation across the web, review management software focuses specifically on collecting and managing reviews on e-commerce websites. It integrates with e-commerce platforms and works alongside [email marketing software](https://www.g2.com/categories/email-marketing) and social networks to drive review volume and engagement.

### Insights from G2 on Review Management Software

Based on category trends on G2, ease of review collection and flexible display options stand out as standout capabilities. Increases in review volume and improved conversion rates stand out as primary outcomes of adoption.





## Best Review Management Software At A Glance

- **Leader:** [Okendo](https://www.g2.com/products/okendo/reviews)
- **Highest Performer:** [Videowise](https://www.g2.com/products/videowise/reviews)
- **Easiest to Use:** [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews)
- **Top Trending:** [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
- **Best Free Software:** [Reviews.io](https://www.g2.com/products/reviews-io/reviews)


---

**Sponsored**

### Alchemer Feedback Platform

Alchemer gives customer-obsessed teams the clarity to move from asking to action, with everything from a one-time survey to a powerful feedback program. Know exactly what your customers think and feel by using Alchemer to collect feedback everywhere. The power of this feedback is magnified when we connect and automate it across your organization. Insights are clear and actionable, so every voice has an immediate impact. Nimble and powerful, Alchemer lets you go from survey to research to a sophisticated program, exceeding expectations and delighting customers. Its market-leading flexibility, ease-of-use, and speed-to-value lets users drive feedback collection, analysis, and outcomes on day one, without requiring multiple department modules or IT resources.



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---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Okendo](https://www.g2.com/products/okendo/reviews)
  Okendo is the customer marketing platform built for Shopify brands to strengthen relationships and maximize lifetime value. Okendo makes it easy to collect feedback, reward engagement, and personalize interactions, helping brands turn shoppers into Superfans. Okendo’s products work together to build trust, increase retention, and capture valuable insights. With unified profiles, AI-powered tools and insights, customizable programs, and deep integrations across the eCommerce stack, Okendo provides brands with the tools to build stronger communities and drive long-term growth. With Okendo, brands can: - Convert better by showcasing content like customer ratings, reviews, photos, and videos that build trust and improve shopper confidence. - Retain more with loyalty and referral programs that reward engagement, encourage repeat purchases, and strengthen brand advocacy. - Adapt faster with quizzes, surveys, and AI automation that capture customer insights and personalize campaigns in real time. Why Brands Choose Okendo - Trusted by 18,000+ fast-growing Shopify brands including SKIMS, Rhode, and Oh Polly. - Proven impact with an average 4X lift in conversion rates and 15X ROI. - 65+ integrations with tools like Shopify, Klaviyo, Attentive, Postscript, and Meta. - Dedicated customer support with responsive, hands-on guidance for SMBs through enterprise. - Reliable, scalable performance built to support growth at every stage.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 323

**User Satisfaction Scores:**

- **Retail:** 7.8/10 (Category avg: 8.3/10)
- **E-commerce:** 9.3/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 7.0/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Okendo](https://www.g2.com/sellers/okendo)
- **Company Website:** https://www.okendo.io
- **Year Founded:** 2016
- **HQ Location:** Sydney, Australia
- **Twitter:** @GetOkendo (1,257 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13228018 (149 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, CEO
  - **Top Industries:** Retail, Consumer Goods
  - **Company Size:** 64% Small-Business, 19% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (183 reviews)
- Customer Support (159 reviews)
- Helpful (129 reviews)
- Features (119 reviews)
- Easy Setup (96 reviews)

**Cons:**

- Limited Customization (29 reviews)
- Missing Features (26 reviews)
- Expensive (24 reviews)
- Lack of Customization (21 reviews)
- Usage Difficulty (18 reviews)

  ### 2. [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,275

**User Satisfaction Scores:**

- **Retail:** 8.9/10 (Category avg: 8.3/10)
- **E-commerce:** 9.8/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo)
- **Company Website:** https://www.klaviyo.com/
- **Year Founded:** 2012
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @klaviyo (21,814 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2908815/ (2,837 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 81% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (160 reviews)
- Email Marketing (123 reviews)
- Easy Integration (81 reviews)
- Integrations (81 reviews)
- Automation (79 reviews)

**Cons:**

- Expensive (69 reviews)
- Missing Features (56 reviews)
- Learning Curve (55 reviews)
- Poor Customer Support (40 reviews)
- Limited Features (37 reviews)

  ### 3. [Housecall Pro](https://www.g2.com/products/housecall-pro/reviews)
  Housecall Pro is a comprehensive business solution for home service professionals. Trusted by over 45,000 businesses, it offers a range of innovative tools and features via an easy-to-use platform. Available on web and mobile, Housecall Pro helps home service professionals grow revenue, get paid, manage jobs, and operate their businesses—all from one place. Grow Revenue: Send automated marketing campaigns to attract new customers. Create visually appealing proposals and offer consumer financing to secure bigger jobs. Drive repeat business with service plans. Let customers book online via a business website or Google. Get Paid: Allow customers to pay online, in the field, or over the phone. Accept cards, bank transfers, mobile wallets, checks, and more. Quickly collect secure payments with mobile card readers and instant payouts. Manage Jobs: Automate routine tasks, like scheduling, dispatching, and invoicing. Track leads, estimates, and jobs with a workflow management board. Enhance communication among team members and customers with real-time alerts. Operate the Business: Sync data easily through integrations with third-party tools like QuickBooks. Track time, run payroll, and offer employee benefits. Scale smarter with detailed analytics and reporting on key business metrics. On average, Pros increase monthly revenue generated through Housecall Pro by more than 35% after their first year. Subscribers also gain access to Housecall Pro’s online community, where they can connect with fellow home service professionals and share insights and best practices. Get started today with a free trial through the Housecall Pro mobile app (iOS and Android) or website. Available in the U.S. and Canada.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 196

**User Satisfaction Scores:**

- **Retail:** 7.7/10 (Category avg: 8.3/10)
- **E-commerce:** 7.8/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 9.2/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Housecall Pro](https://www.g2.com/sellers/housecall-pro-ad8f2c1c-9810-4fe7-94f6-064d62280980)
- **Company Website:** https://www.housecallpro.com
- **Year Founded:** 2013
- **HQ Location:** San Diego, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/3491149/ (1,452 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner
  - **Top Industries:** Construction, Consumer Services
  - **Company Size:** 90% Small-Business, 4% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (25 reviews)
- Customer Support (13 reviews)
- Easy Setup (13 reviews)
- Integrations (11 reviews)
- User-Friendly (11 reviews)

**Cons:**

- Missing Features (13 reviews)
- Expensive (7 reviews)
- Improvement Needed (6 reviews)
- Limited Customization (6 reviews)
- Limited Features (6 reviews)

  ### 4. [Feefo](https://www.g2.com/products/feefo/reviews)
  Feefo offers more than just stars. We bring your brand to life with the power of customer feedback. Enriched insights, intuitive features, expert advice: everything you need to transform your customers experience – from discovery to advocacy.   From solopreneurs to enterprise, we’ve got a range of features to grow your insights and build your brand. Because reviews matter ....  96% of people use reviews as their main source of research   18% higher conversion rate when reviews are shared on a website  70% of people who read reviews say they would trust them more if they knew they were from verified customers 


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 130

**User Satisfaction Scores:**

- **Retail:** 8.3/10 (Category avg: 8.3/10)
- **E-commerce:** 8.3/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Feefo](https://www.g2.com/sellers/feefo)
- **Company Website:** https://www.feefo.com/
- **Year Founded:** 2010
- **HQ Location:** Petersfield, United Kingdom
- **Twitter:** @Feefo_Official (6,292 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/847730/ (127 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Managing Director
  - **Top Industries:** Retail, Leisure, Travel & Tourism
  - **Company Size:** 52% Small-Business, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (58 reviews)
- Ease of Use (47 reviews)
- Helpful (42 reviews)
- User-Friendly (32 reviews)
- Team Helpfulness (26 reviews)

**Cons:**

- Missing Features (9 reviews)
- Poor Reporting (8 reviews)
- Improvement Needed (7 reviews)
- Limited Customization (6 reviews)
- Difficult Reporting (5 reviews)

  ### 5. [Reputation](https://www.g2.com/products/reputation/reviews)
  Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a business’ eyes and ears in the spaces where customers talk, post, review, and recommend, Reputation AI-powered product stack analyzes vast amounts of public and private feedback data to uncover predictive insights for companies to act on, and improve their online reputations. Visit reputation.com to learn more.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 2,385

**User Satisfaction Scores:**

- **Retail:** 7.3/10 (Category avg: 8.3/10)
- **E-commerce:** 7.0/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Reputation](https://www.g2.com/sellers/reputation)
- **Company Website:** https://reputation.com/
- **Year Founded:** 2006
- **HQ Location:** San Ramon, CA
- **Twitter:** @Reputation_Com (10,929 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1579888/ (728 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Community Manager, Property Manager
  - **Top Industries:** Automotive, Real Estate
  - **Company Size:** 46% Mid-Market, 29% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (222 reviews)
- Review Management (163 reviews)
- Helpful (149 reviews)
- Centralized Reviews (129 reviews)
- Reputation Management (114 reviews)

**Cons:**

- Improvement Needed (54 reviews)
- Review Management (46 reviews)
- Missing Features (44 reviews)
- Reporting Issues (33 reviews)
- Review Issues (33 reviews)

  ### 6. [Yotpo](https://www.g2.com/products/yotpo/reviews)
  Yotpo is leading the next era of trust and loyalty in eCommerce. From first impression to repeat purchase, Yotpo helps brands build stronger customer relationships and drive profitable growth. Yotpo’s AI-powered Reviews and industry-leading Loyalty solutions work in tandem to influence buying decisions, build trust, and reward lasting engagement across every touchpoint—on site, on social, and in store. With deep integrations into the eCommerce stack and tools that scale from launch to enterprise, Yotpo empowers brands to: - Convert better with authentic content that answers shopper questions and improves confidence - Retain more by personalizing rewards, driving repeat purchases, and creating emotional brand connection - Adapt faster with AI automation and hands-on strategic support Why brands choose Yotpo: - 400M+ reviews collected and 25K+ loyalty programs launched - 14 BFCMs in a row with 0 downtime - Regional teams and localized onboarding to support global growth Deep integrations with Shopify, Klaviyo, Attentive, Meta, TikTok, Zendesk, and many more Join the world’s most iconic and fastest-growing brands: Brooklinen, Princess Polly, Supergoop, Pandora, Barnes & Noble, ThirdLove, Steve Madden, Our Place, Goodr, Dr. Martens, Perry Ellis, Allbirds, and tens of thousands more


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 252

**User Satisfaction Scores:**

- **Retail:** 7.7/10 (Category avg: 8.3/10)
- **E-commerce:** 8.5/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Yotpo](https://www.g2.com/sellers/yotpo)
- **Company Website:** https://www.yotpo.com
- **Year Founded:** 2011
- **HQ Location:** New York
- **Twitter:** @Yotpo (19,243 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1515446/ (803 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Founder
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 73% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (22 reviews)
- Customer Support (21 reviews)
- Helpful (16 reviews)
- Reviews (14 reviews)
- Review Management (12 reviews)

**Cons:**

- Expensive (11 reviews)
- Missing Features (8 reviews)
- Limited Features (6 reviews)
- Limited Functionality (6 reviews)
- Feature Limitations (5 reviews)

  ### 7. [Experience.com](https://www.g2.com/products/experience-com/reviews)
  Experience.com is a comprehensive reputation management solution designed to help businesses enhance their online presence through the effective use of customer feedback and artificial intelligence. This platform serves a diverse audience, including local professionals and multi-location brands, aiming to strengthen their online reputation and build trust with their customers. The primary focus of Experience.com is to empower businesses to achieve excellence in customer experience (CX), employee engagement (EX), and reputation management. By harnessing insights derived from customer feedback, organizations can gain a deeper understanding of their audience's needs and preferences. This understanding allows businesses to tailor their services and interactions, ultimately leading to improved customer satisfaction and loyalty. Experience.com is suitable for companies of all sizes, making it an adaptable solution for various industries. Key features of Experience.com include advanced analytics tools that analyze customer feedback in real-time, enabling businesses to identify trends and areas for improvement. The platform also offers customizable surveys and feedback mechanisms, allowing organizations to gather insights directly from their customers. Additionally, the integration of AI technology helps automate responses and provides actionable recommendations, streamlining the reputation management process. By utilizing these features, businesses can not only maintain a positive online reputation but also leverage it to attract new customers. Experience.com stands out in its category by offering a holistic approach to reputation management. It combines customer feedback, employee engagement, and data analytics into a single platform, ensuring that businesses can address all aspects of their reputation. This integrated approach not only simplifies the management process but also enhances the overall effectiveness of reputation-building efforts. By focusing on both customer and employee experiences, Experience.com helps organizations create a cohesive brand image that resonates with their target audience. Overall, Experience.com provides a valuable resource for businesses looking to enhance their online reputation and foster trust with their customers. Through its innovative features and comprehensive approach, the platform equips organizations with the tools necessary to thrive in a competitive marketplace while maintaining a strong connection with their audience.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 364

**User Satisfaction Scores:**

- **Retail:** 8.4/10 (Category avg: 8.3/10)
- **E-commerce:** 8.4/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Experience.com](https://www.g2.com/sellers/experience-com)
- **Company Website:** https://experience.com/
- **Year Founded:** 2015
- **HQ Location:** San Ramon, California
- **LinkedIn® Page:** https://www.linkedin.com/company/7790598/ (257 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Branch Manager, Loan Officer
  - **Top Industries:** Financial Services, Real Estate
  - **Company Size:** 41% Mid-Market, 30% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (103 reviews)
- Helpful (78 reviews)
- Customer Support (76 reviews)
- Review Management (66 reviews)
- Experience (56 reviews)

**Cons:**

- Linking Issues (18 reviews)
- Reporting Issues (12 reviews)
- Missing Features (11 reviews)
- Social Media Integration (11 reviews)
- Connection Issues (9 reviews)

  ### 8. [Reviews.io](https://www.g2.com/products/reviews-io/reviews)
  REVIEWS.io - Turn Trust into Growth with Social Proof That Converts REVIEWS.io empowers high-growth eCommerce brands to collect, manage, and amplify the voice of their customers through reviews and user-generated content (UGC). Whether you're looking to boost conversion rates, build long-term trust, or improve marketing performance—REVIEWS.io makes it easy. Automate the collection of product, company, photo, and video reviews via email, SMS, or through integrations with Klaviyo, Shopify Flow, and beyond. Display them seamlessly with over 15 fully customizable, on-brand widgets that elevate your website, email campaigns, and social media presence. Enhance your Google visibility with integrated star ratings to improve performance across both paid and organic channels. Collect deeper insights with first-party data tools like Attributes and Surveys, and syndicate your reviews to key third-party platforms to extend your reach. With over a decade of experience and thousands of 5-star rated customers, REVIEWS.io is trusted by over 12,000 leading brands to drive real business outcomes. Now part of Clearer.io, we’re helping brands build better buying experiences powered by authentic customer voice. “We saw a 38% uplift in conversions after implementing REVIEWS.io widgets across product and category pages.” — Head of Digital Commerce, Boxraw Why Brands Choose REVIEWS.io ✓ 15+ customizable review & UGC widgets ✓ Google Shopping & SEO-ready with structured data ✓ Deep integrations: Shopify, Klaviyo, Gorgias & more ✓ First-party data for better segmentation & targeting ✓ Proven ROI with fast time to value and white-glove support Whether you're launching your first campaign or scaling globally, REVIEWS.io gives you the tools to turn customer feedback into your most powerful growth engine. Join thousands of brands already building trust, driving revenue, and standing out in a crowded market with REVIEWS.io.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 627

**User Satisfaction Scores:**

- **Retail:** 8.6/10 (Category avg: 8.3/10)
- **E-commerce:** 9.0/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [clearer.io](https://www.g2.com/sellers/clearer-io)
- **Year Founded:** 2022
- **HQ Location:** Boston, MA
- **Twitter:** @clearer_io (171 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/clearerio/ (167 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Director, Managing Director
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 84% Small-Business, 14% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (91 reviews)
- Helpful (53 reviews)
- Ease of Use (40 reviews)
- Team Helpfulness (33 reviews)
- Response Time (24 reviews)

**Cons:**

- Expensive (11 reviews)
- Poor Customer Support (8 reviews)
- Difficult Setup (6 reviews)
- Review Issues (6 reviews)
- Difficult Navigation (5 reviews)

  ### 9. [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews)
  Commerce is facing its biggest shift in a generation. The way shoppers discover products is being completely upended by AI, creating a new 'front door' to every brand. At the same time, consumers are drowning in a sea of fake content and polished advertising that they inherently distrust. This has created a profound trust crisis. In this new world, visibility and growth are no longer guaranteed by the biggest ad budget. They are earned through authenticity. This is where Bazaarvoice comes in. We are the trusted network that turns authentic consumer voices into confident purchases. For over 20 years, we have been dedicated to a single mission: sourcing, verifying, and amplifying authentic consumer voices on a scale unmatched by anyone else. Think of the parent anxiously choosing a baby stroller, or the gamer deciding on a new headset. They aren't looking for an ad; they're looking for a real person who can answer their one simple question: "Is this product right for me or my family?" We provide that answer, confidently and authentically. And now, AI is asking the same question. As AI agents and summaries increasingly make purchasing decisions on behalf of shoppers, they are actively designed to seek out genuine human experience. We are the essential data that teaches AI what is true. We collect, verify, and distribute this truth worldwide, transforming trust into a tangible asset. We don’t just help brands get seen; we help brands get believed. And ultimately, we help them get chosen.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 789

**User Satisfaction Scores:**

- **Retail:** 7.8/10 (Category avg: 8.3/10)
- **E-commerce:** 7.8/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Bazaarvoice](https://www.g2.com/sellers/bazaarvoice)
- **Company Website:** https://www.bazaarvoice.com
- **Year Founded:** 2005
- **HQ Location:** Austin, Texas
- **Twitter:** @Bazaarvoice (19,183 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/21811/ (1,710 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Consumer Goods, Retail
  - **Company Size:** 40% Mid-Market, 38% Small-Business


#### Pros & Cons

**Pros:**

- Review Management (18 reviews)
- Reviews (15 reviews)
- Helpful (14 reviews)
- Ease of Use (13 reviews)
- Customer Support (12 reviews)

**Cons:**

- Complex Usage (12 reviews)
- Poor Customer Support (12 reviews)
- Inadequate Support (11 reviews)
- Review Management (11 reviews)
- Not User-Friendly (10 reviews)

  ### 10. [SingleInterface](https://www.g2.com/products/singleinterface/reviews)
  SingleInterface is Asia’s largest AI Retail Tech platform, revolutionizing how multi-location brands scale, engage, and grow. Our AI-powered full-stack solutions help businesses connect with customers at every digital and hyperlocal touchpoint—fueling personalized engagement, smarter decision-making, and sustainable growth. SingleInterface AI offers a modular yet deeply integrated suite of AI engines, each solving a distinct challenge faced by multi-location enterprises. Presence AI: Ensures every location (branch, outlet, or store) is easily searchable with up-to-date information, enabled by automated listings across Google, Apple Maps, car navigation systems, and AI voice assistants. Pages AI: Automatically generates high-performing, search-optimized microsites for each individual location, complete with real-time content, embedded chat, and actionable CTAs. Reviews AI: Understands location-level customer reviews with AI-powered emotional intelligence, allowing marketers to respond with empathy. Engagement AI: Connects the dots between CRM data and real-time conversations, enabling hyper-contextual WhatsApp, email, and web chat outreach. Campaigns AI: Localizes brand campaigns with geo-fenced insights, content fatigue detection, and audience behaviour tracking across every city or Pin/Zip code. Interactions AI: Transcribes and analyzes every customer interaction made with the brand or the nearest location to reveal sentiment, missed opportunities, and conversion blockers. Audience AI uses real-world behavior signals—like location patterns, visit frequency, and category interest—to identify high-intent buyers before they enter your funnel, powering more precise campaigns and stronger ROI. Competition AI: Maps search performance block-by-block, benchmarking each outlet and highlighting areas to win more “near me” searches. Insights AI: Unifies data across modules to deliver a 360° view of brand performance—highlighting trends, and surfacing actionable intelligence at every location.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 99

**User Satisfaction Scores:**

- **Retail:** 9.0/10 (Category avg: 8.3/10)
- **E-commerce:** 8.7/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 2.8/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [SingleInterface](https://www.g2.com/sellers/singleinterface)
- **Company Website:** https://www.singleinterface.com/
- **Year Founded:** 2014
- **HQ Location:** Gurgaon, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/singleinterface/ (308 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Manager
  - **Top Industries:** Financial Services, Retail
  - **Company Size:** 62% Enterprise, 30% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (50 reviews)
- Helpful (39 reviews)
- Ease of Use (38 reviews)
- Efficiency (32 reviews)
- User Interface (24 reviews)

**Cons:**

- Delays (11 reviews)
- Slow Performance (11 reviews)
- Slow Loading (9 reviews)
- Time Issues (9 reviews)
- Improvement Needed (8 reviews)

  ### 11. [Videowise](https://www.g2.com/products/videowise/reviews)
  Videowise is the all-in-one video commerce platform for ecommerce brands that want shoppable video, live shopping, AI-generated product visuals, and AI video clipping in a single tool. Built for Shopify and headless storefronts, Videowise is trusted by +4,000 brands like Dr. Squatch, Hot Ones, True Classic, Tibi, Sculpted by Aimee, Skullcandy and Fresh Patch to turn video into their highest-converting channel on-site. Key Features: - Shoppable Video & Images: Build interactive shoppable videos, hotspot images, and video quizzes that let customers check out directly from the content. A/B test widgets across homepage, PDPs, collection pages, and checkout to prove lift. Bare Biology saw a 47% increase in homepage CVR after going live. - Live Shopping: Run multi-host live shows with shoppable products, real-time chat, giveaways, RSVP flows, and instant shoppable replays. Tibi generated over $2.8M across 27 episodes. Andar generated $134K in a single 3-hour show. - AI Studio: Turn a single product photo into studio-grade video assets without a shoot. Four generation modes: 180° product spin videos, lookbook videos, image-to-video, and product try-on images. - Clips: AI that understands video and audio context and automatically slices long content (live replays, demos, UGC, interviews) into categorized short clips that are ready to publish back to your site and social. - UGC & Content Import: Upload your own footage or import from TikTok, Instagram (posts, reels, stories), and YouTube. UGC social listening surfaces every brand mention across platforms, with one-click rights requests. - Video Channels: Launch Netflix-style, SEO-indexed video hubs for tutorials, story-driven content, and on-demand live replays. - AI-Optimized Performance: Every video and image is compressed and delivered up to 5x faster with zero impact on Core Web Vitals or SEO. - Native Integrations: Shopify, Shop app, Tapcart, Klaviyo emails, headless setups, and every major ecommerce stack. - Analytics & A/B Testing: Track video-driven revenue, RPS, AOV, completion rate, and engagement down to individual widget placements, with built-in split testing on every surface. - SEO-Optimized Metadata: Video and image assets are indexed with structured metadata to drive organic traffic from Google video results. Why Choose Videowise? Videowise is what brands switch to after Tolstoy, Firework, Vimeo, and LyveCom stop keeping up. One platform covers content generation, shoppable on-site experiences, live shopping, and AI-powered video repurposing, so your team stops stitching tools together. Every feature ships with A/B testing and real performance data, backed by a support team that helps you ship. Turn your product catalog into video at scale, and your storefront into the highest-converting channel you own.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 61

**User Satisfaction Scores:**

- **Retail:** 9.4/10 (Category avg: 8.3/10)
- **E-commerce:** 9.4/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 2.1/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Videowise](https://www.g2.com/sellers/videowise)
- **Company Website:** https://videowise.com/
- **Year Founded:** 2021
- **HQ Location:** Dover, DE
- **Twitter:** @VideoWiseHQ (928 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/videowisehq/ (35 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Consumer Goods, Retail
  - **Company Size:** 82% Small-Business, 15% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (27 reviews)
- Team Helpfulness (27 reviews)
- Ease of Use (20 reviews)
- Response Time (14 reviews)
- Integrations (11 reviews)

**Cons:**

- Complexity (2 reviews)
- Expensive (1 reviews)
- Limited Customization (1 reviews)
- Limited Features (1 reviews)
- Not User-Friendly (1 reviews)

  ### 12. [Trustpilot](https://www.g2.com/products/trustpilot/reviews)
  Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. Founded in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve. Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York. Trustpilot provides businesses with the necessary tools to assist with review invitations, onsite widgets, Google Seller Ratings, rich snippet stars, and more, to help stand out where it matters most - in search. Our powerful reporting and analytics also allows brands to boost LTV, conversion rates, and ROI. Sign up for a free account today to experience the power of reviews!


  **Average Rating:** 3.4/5.0
  **Total Reviews:** 241

**User Satisfaction Scores:**

- **Retail:** 6.3/10 (Category avg: 8.3/10)
- **E-commerce:** 6.6/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 6.8/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Trustpilot](https://www.g2.com/sellers/trustpilot)
- **Year Founded:** 2007
- **HQ Location:** Copenhagen, Denmark
- **Twitter:** @Trustpilot (29,937 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/862573/ (1,333 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services, Retail
  - **Company Size:** 60% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (10 reviews)
- Reputation Management (5 reviews)
- Easy Setup (3 reviews)
- Helpful (3 reviews)
- Review Increase (3 reviews)

**Cons:**

- Review Issues (11 reviews)
- Poor Customer Support (10 reviews)
- Review Manipulation (6 reviews)
- Expensive (5 reviews)
- Usage Difficulty (3 reviews)

  ### 13. [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews)
  Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular & customizable compliance and approval workflows for unique business needs


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 1,128

**User Satisfaction Scores:**

- **Retail:** 7.6/10 (Category avg: 8.3/10)
- **E-commerce:** 7.5/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr)
- **Company Website:** https://www.sprinklr.com
- **Year Founded:** 2009
- **HQ Location:** New York
- **Twitter:** @Sprinklr (38,104 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/399351/ (4,349 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Social Media Specialist, Social Media Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 49% Enterprise, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (95 reviews)
- Centralized Management (74 reviews)
- Features (66 reviews)
- Analytics (51 reviews)
- Social Media Integration (43 reviews)

**Cons:**

- Complex Usage (54 reviews)
- Learning Curve (48 reviews)
- Complexity (36 reviews)
- Improvement Needed (34 reviews)
- Learning Complexity (32 reviews)

  ### 14. [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews)
  ReputationStacker's review management software helps businesses get more reviews, rank higher in local search, and win more customers... automatically. It’s a completely hands-off reputation management system, so you can focus on running your business while the system does the work for you. RS’s reporting suite turns qualitative feedback from reviews and NPS surveys into quantified, actionable data you can use to immediately improve your business and create better customer experiences... which of course drives more positive reviews. ReputationStacker is built to scale, making it especially powerful for multi-location businesses looking to boost reviews, improve customer experience, and dominate local search.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 44

**User Satisfaction Scores:**

- **Retail:** 10.0/10 (Category avg: 8.3/10)
- **E-commerce:** 10.0/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [ReputationStacker](https://www.g2.com/sellers/reputationstacker)
- **Year Founded:** 2016
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/reputationstacker/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Consumer Services, Health, Wellness and Fitness
  - **Company Size:** 50% Small-Business, 36% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (12 reviews)
- Review Increase (11 reviews)
- Reputation Management (8 reviews)
- Automation (7 reviews)
- Easy Setup (6 reviews)

**Cons:**

- Connection Issues (1 reviews)
- Difficult Learning (1 reviews)
- Expensive (1 reviews)
- Filtering Issues (1 reviews)
- Filtering Limitations (1 reviews)

  ### 15. [EmbedReviews](https://www.g2.com/products/embedreviews/reviews)
  EmbedReviews is a complete online review management software that can automatically generate all your customer reviews and display them in the form of a review widget on your website. It is an advanced online reputation management software that allows businesses to manage all their online reviews on one dashboard. You can automate the reviews process, manage it, do review monitoring, respond to your customer feedback from one spot, and receive real-time alerts every time there is a new review. No more manual copy-pasting of reviews. Just provide simple permissions to your social media platforms and review site accounts and let the system fetch all your reviews. The software will connect to your Google and Facebook accounts, generate the reviews, you can monitor reviews, and pick which one you want to be displayed. Users can collect reviews on any website in a web-collect form and send email or SMS requests for more. Ask for customer satisfaction via messaging by sending review requests via email and SMS to get feedback and earn your customer's trust with customer interactions. Thanks to this reputation management tool, you can display star ratings in Google search results, boost the SEO and rank higher in the search results. It will bring more traffic, increase sales, and improve customer satisfaction. Trusted by over 50.000 businesses of all sizes, it's a simple and affordable reputation management platform for every kind of business size, no matter if it is an international or local business. Main benefits: Boost your business' credibility with reviews that your customers want to share Streamline your online presence and let new customers find you faster Put the review collection process on auto-pilot and save tons of time Complete management of your reviews from one dashboard Ensures control over your reputation by filtering the negative feedback you don't want to show Changes customer perception and improves customer experience Gives trustworthiness and authority to the brand Drives traffic and conversions Helps you get found in Google Improves the rankings with reviews Lets happy customers speak for the brand Encourages new reviews Collect real feedback from any website in seconds Easy to use for non-tech people Starts working immediately, no coding skills needed Works with any website Saves tons of time Here is what you get when using EmbedReviews: 10+ templates to create a customizable widget that will best fit your brand Aggregated star rating snippets for your web pages to improve local SEO and dominate search engine results. Review badges to show your average rating from multiple sources in a single badge. Option to handpick your reviews. Show the positive reviews and leave the negative reviews aside. Fetch the reviews you want to appear on your website while eliminating the bad reviews. Create unlimited review forms for your website and start getting more reviews from your website. Amplify and re-use your customer testimonials for ad campaigns and let them convert users to customers. Facebook auto-responder to automate the responding process. Advanced analytics to track your progress. Custom CSS to create your desired on-site widgets with the next level customization that matches your brand entirely. WordPress plugin that works smoothly with WordPress websites. The official plugin is easy to install and implement. Make your best review mix from multiple review platforms: Facebook pages, Google location, Yelp, or reviews that you've submitted manually. Get dedicated real-time customer support and overcome any obstacle you may face in the process of your CRM.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 96

**User Satisfaction Scores:**

- **Retail:** 8.6/10 (Category avg: 8.3/10)
- **E-commerce:** 8.6/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 5.4/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [EmbedSocial](https://www.g2.com/sellers/embedsocial)
- **HQ Location:** Skopje, MK
- **Twitter:** @EmbedSocial (423 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9492319 (27 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner
  - **Top Industries:** Retail, Real Estate
  - **Company Size:** 85% Small-Business, 9% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (24 reviews)
- Ease of Use (19 reviews)
- Helpful (15 reviews)
- Team Helpfulness (8 reviews)
- Customization (7 reviews)

**Cons:**

- Expensive (7 reviews)
- Limited Customization (3 reviews)
- Complexity (1 reviews)
- Content Repetition (1 reviews)
- Difficult Navigation (1 reviews)

  ### 16. [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews)
  Since 2010, Shopper Approved has helped over 25,000 online businesses collect up to 10x more ratings and reviews than any other review platform online. Not only is Shopper Approved one of the leading online review platforms in the world, but we're also the #1 Rated Review Platform - with a 4.8-star rating on G2, a 4.8-star rating on Capterra, and a 4.7-star rating on Trustpilot (our direct competitor). We're also a two-time award-winning Inc. 500 company, an official Google Review Partner, and we have an A+ BBB rating. The thing that really sets Shopper Approved apart is our unique ability to help our clients to collect up to 10x more reviews than their competitors, and then display those reviews in as many strategic locations as possible, which drives more visibility, credibility, traffic, and conversions. Unlike other review platforms, we take a holistic, highly strategic approach to reviews and other forms of User-Generated Content (like Q&A), which, when search-optimized, gives our clients to ability to drive up to 4x more traffic to their website, and up to 9x higher conversion rates on individual product pages. We also offer a Double Your Reviews Guarantee - the first of its kind in the industry. Bottom line, if you just want reviews in order to check a box, then it doesn't really matter which review platform you use. But if you want to get more traffic and conversions, and become a leader in your industry, you want Shopper Approved. We have the reputation and the results that you need to take your company to the next level. If you want to see if we're a good fit, sign up for a free demo. There's no pressure and no obligation.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 224

**User Satisfaction Scores:**

- **Retail:** 8.6/10 (Category avg: 8.3/10)
- **E-commerce:** 9.0/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Shopper Approved](https://www.g2.com/sellers/shopper-approved)
- **Company Website:** https://shopperapproved.com
- **Year Founded:** 2010
- **HQ Location:** Ogden, UT
- **Twitter:** @ShopperApproved (313 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4802495/ (67 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, President
  - **Top Industries:** Retail, Consumer Goods
  - **Company Size:** 88% Small-Business, 15% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (9 reviews)
- Customer Support (5 reviews)
- Reputation Management (5 reviews)
- Setup Ease (5 reviews)
- Visibility Growth (5 reviews)

**Cons:**

- Outdated Interface (4 reviews)
- Poor Interface Design (4 reviews)
- Expensive (3 reviews)
- Difficult Navigation (2 reviews)
- Layout Issues (2 reviews)

  ### 17. [Lipscore](https://www.g2.com/products/lipscore/reviews)
  Lipscore is a customer feedback and review management platform specifically designed for retail and e-commerce businesses to efficiently collect and display verified product and service reviews. This solution focuses on enhancing trust, boosting conversion rates, and improving search engine visibility through high-volume customer feedback. By ensuring that only verified customers can submit reviews, Lipscore effectively combats fake feedback, aligning with compliance standards such as those set by EU regulations. Targeted primarily at retailers and brands, Lipscore addresses a critical need in the online retail space: the necessity for authentic customer feedback. With the platform's rapid growth, expanding from 25 clients in 2020 to over 1,000 by 2024, it has established itself as a trusted partner for numerous well-known brands, including Kappahl, The Body Shop, and Peak Performance. The platform's reach extends beyond Norway, making significant inroads into markets in Sweden, the UK, Denmark, Finland, the Netherlands, and the US, with an impressive addition of 50+ new clients each month. Key features of Lipscore include its verified-only review system, which guarantees that only genuine customers can leave feedback, thereby fostering a trustworthy environment. This feature is complemented by the platform's ability to collect high volumes of ratings efficiently, providing businesses with a comprehensive overview of customer satisfaction. Notably, Lipscore boasts the highest response rates in the industry, yielding 2-4 times more feedback than competing platforms.The platform integrates seamlessly with most e-commerce solutions, ensuring easy adoption and smooth operation. The advantages of using Lipscore extend beyond just collecting ratings and reviews. By integrating with Google, verified ratings and reviews can be displayed in Google Search and Google Shopping Ads, significantly enhancing SEO and visibility. Additionally, the platform supports multiple languages, automatically translating reviews to help global retailers establish trust in new markets. Businesses benefit from transparent pricing with no hidden costs, ensuring a cost-effective solution that provides high value regardless of size. Importantly, Lipscore allows businesses to retain full ownership of their data, giving them complete control over their reviews and insights. Overall, Lipscore stands out as a robust solution for retail and e-commerce businesses seeking to harness the power of customer feedback. By prioritizing verified reviews and high engagement rates, it empowers brands to build credibility, enhance conversion rates, and make informed business decisions, ultimately driving long-term growth in a competitive online marketplace.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 85

**User Satisfaction Scores:**

- **Retail:** 8.0/10 (Category avg: 8.3/10)
- **E-commerce:** 9.1/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 6.0/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [lipscore.com](https://www.g2.com/sellers/lipscore-com)
- **Company Website:** https://lipscore.com
- **Year Founded:** 2014
- **HQ Location:** Oslo, Norway
- **LinkedIn® Page:** https://www.linkedin.com/company/lipscore/ (47 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Ecommerce Manager
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 76% Small-Business, 17% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (40 reviews)
- Ease of Use (33 reviews)
- Integrations (13 reviews)
- Setup Ease (13 reviews)
- Team Helpfulness (13 reviews)

**Cons:**

- Expensive (6 reviews)
- Limited Customization (5 reviews)
- Outdated Interface (5 reviews)
- Billing Issues (3 reviews)
- Difficult Navigation (3 reviews)

  ### 18. [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews)
  Emplifi is the AI-powered autonomous CX platform that unifies social marketing, commerce, and customer care in a single command center. Powered by Emplifi Fuel, its intelligence engine, the platform connects every team and every customer interaction, from content creation to conversion to post-sale support. 20,000+ global brands, including Domino's, Puma, Canon, Delta, and UFC, rely on Emplifi to manage 4 billion CX interactions per month across social, messaging, reviews, and live chat. The platform includes AI-powered publishing, community management, social listening, unified analytics, influencer marketing, UGC and visual commerce, ratings and reviews, and omnichannel customer care.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 370

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Emplifi](https://www.g2.com/sellers/emplifi-7f303838-0fb9-47c0-bc12-d24f181fe4b2)
- **HQ Location:** Columbus , US
- **LinkedIn® Page:** https://www.linkedin.com/company/emplifi/ (551 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Community Manager
  - **Top Industries:** Marketing and Advertising, Retail
  - **Company Size:** 44% Mid-Market, 31% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (49 reviews)
- Social Media Management (48 reviews)
- Analytics (38 reviews)
- Analytics Focus (34 reviews)
- Features (23 reviews)

**Cons:**

- Missing Features (25 reviews)
- Technical Issues (18 reviews)
- Feature Limitations (15 reviews)
- Improvement Needed (12 reviews)
- Lack of Features (12 reviews)

  ### 19. [PowerReviews](https://www.g2.com/products/powerreviews/reviews)
  A UGC partner passionate about growing your business. Solicit more user-generated content, expand its reach, and then analyze holistically to drive conversions, sales and grow. Ratings & Reviews Collect more review content. Display for maximum impact. Inspire buyer confidence. Drive conversions and sales. Product Sampling Proven money-saving process to generate fresh ratings and reviews content fast. User-Generated Content Sharing Expand reach and acquire customers at scale with our extensive network. Analyze. Benchmark. Grow Optimize your UGC program. Understand, benchmark, and enhance product and CX. Grow your business. Store Experience Feedback Understand and optimize in-store experience, while simultaneously building loyalty and driving sales.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 196

**User Satisfaction Scores:**

- **Retail:** 8.6/10 (Category avg: 8.3/10)
- **E-commerce:** 8.8/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Syndigo](https://www.g2.com/sellers/syndigo)
- **Company Website:** https://www.syndigo.com
- **Year Founded:** 2017
- **HQ Location:** Chicago, Illinois
- **Twitter:** @syndigoLLC (282 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/28625135/ (1,451 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail, Consumer Goods
  - **Company Size:** 45% Mid-Market, 41% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (8 reviews)
- Reviews (5 reviews)
- Features (4 reviews)
- Reputation Management (4 reviews)
- Visibility Growth (4 reviews)

**Cons:**

- Expensive (4 reviews)
- Missing Features (4 reviews)
- Slow Performance (3 reviews)
- Poor Customer Support (2 reviews)
- Poor Integration (2 reviews)

  ### 20. [SmartCustomer](https://www.g2.com/products/smartcustomer/reviews)
  SmartCustomer is a comprehensive review management platform that helps brands to elevate their online presence by collecting, monitoring, and sharing brand and product reviews. Businesses use SmartCustomer to easily gather authentic feedback and surface them across the channels that matter most, resulting in expanded visibility and the development of vital trust signals for buyers and AI commerce. Beyond review management, SmartCustomer provides deep customer feedback insights and NPS metrics to help brands make data-driven decisions and improve customer satisfaction. As an official Google Review partner, the platform enables businesses to leverage ratings to boost ad conversions, helping them stand out in search and shopping results, and optimize total ad performance. SmartCustomer currently supports over 60K brands in building connections based on trust and transparency.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 74

**User Satisfaction Scores:**

- **Retail:** 6.2/10 (Category avg: 8.3/10)
- **E-commerce:** 6.1/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [SmartCustomer](https://www.g2.com/sellers/smartcustomer)
- **Year Founded:** 2006
- **HQ Location:** Menlo Park, CA
- **Twitter:** @_smartcustomer (2,791 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/smartcustomer/ (29 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner
  - **Top Industries:** Retail, Consumer Goods
  - **Company Size:** 78% Small-Business, 19% Mid-Market


#### Pros & Cons

**Pros:**

- Automation (1 reviews)
- Centralized Management (1 reviews)
- Content Creation (1 reviews)
- Customer Support (1 reviews)
- Ease of Use (1 reviews)

**Cons:**

- Limited Features (1 reviews)
- Poor Customer Support (1 reviews)
- Small Business Limitations (1 reviews)

  ### 21. [Localyser](https://www.g2.com/products/localyser/reviews)
  Localyser is an online reputation management & customer experience software that helps you turn online reviews into your most powerful marketing tool. We help multi-location brands such as the Tashas Group, Drive Auto Group and The Old Spaghetti Factory turn every review into an opportunity to impress. The platform has four major modules to help businesses grow their brand at every location: Reviews - Automate your review management process, then take it one step further. Start using reviews as fuel to build your brand. Messages - Reviews are just the beginning. Connect all your social media accounts into one unified inbox for all of your direct messages. Feedback - Turn feedbacks into positive reviews. Increase your online ranking by boosting your star rating, so more customers find you. Insights - See what's working and what's not, our analytics let you slice and dice the data any way you like. Have all the data at your fingertips. Get a free trial today at www.localyser.com


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 46

**User Satisfaction Scores:**

- **Retail:** 8.7/10 (Category avg: 8.3/10)
- **E-commerce:** 8.8/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 5.0/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Digital Interactive Middle East](https://www.g2.com/sellers/digital-interactive-middle-east)
- **Year Founded:** 2016
- **HQ Location:** Montreal, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/localyser (10 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Food & Beverages, Hospitality
  - **Company Size:** 70% Mid-Market, 17% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (20 reviews)
- Customer Support (18 reviews)
- Helpful (15 reviews)
- Centralized Management (11 reviews)
- Insights (10 reviews)

**Cons:**

- Limited Customization (3 reviews)
- Update Issues (3 reviews)
- Delays (2 reviews)
- Expensive (2 reviews)
- Integration Issues (2 reviews)

  ### 22. [Stamped](https://www.g2.com/products/stamped/reviews)
  Stamped is a multi-channel eCommerce marketing automation platform designed to optimize customer acquisition and retention for eCommerce merchants. Engineered for reliability and scale, Stamped empowers online retailers of all sizes with access to enterprise-level technology for accelerated business growth through reviews, ratings, and loyalty incentive programs. Think of Stamped as the ultimate team player, from the migration, integration, and improvement of marketing stack conversions through open API access; to unique bespoke program solutions and excellent customer service at any plan level. Stamped is an extension of any in-house team. As a product-focused company, Stamped was designed by entrepreneurs for entrepreneurs, providing data-driven, cost-effective solutions in a single-platform approach; so sellers can get back to uniquely contributing to today’s global eCommerce consumer market. Trusted by industry-leading brands such as Colgate, Purple.com, and Linjer, Stamped is headquartered in Victoria, B.C, and currently supports 45,000+ global eCommerce merchants contributing to a diversified eCommerce economy.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 27

**User Satisfaction Scores:**

- **Retail:** 9.6/10 (Category avg: 8.3/10)
- **E-commerce:** 8.8/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Stamped.io](https://www.g2.com/sellers/stamped-io)
- **Year Founded:** 2016
- **HQ Location:** Vancouver, BC
- **Twitter:** @StampedHQ (1,429 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/stamped-io (42 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail
  - **Company Size:** 85% Small-Business, 11% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1 reviews)
- Easy Integrations (1 reviews)
- Integrations (1 reviews)
- Setup Ease (1 reviews)


  ### 23. [Sekel Tech](https://www.g2.com/products/sekel-tech/reviews)
  Sekel Tech is a pioneer in hyperlocal discovery and omni-commerce SaaS solutions, empowering brands, dealers, and stores to drive foot traffic and generate high-quality leads. We help businesses bridge the gap between online discovery and in-store experiences by leveraging advanced technology to deliver targeted, location-based solutions that convert digital interactions into real-world sales. Sekel Tech has successfully generated 4.6 million high-quality calls and form leads quarterly for Fortune 500 brands, achieving an impressive 18-20% leads-to-sales conversion rate. We are SOC2, ISO, and GDPR-compliant to ensure secure data management while building trust with our clients. We deliver measurable, data-driven results that drive success across various industries. At Sekel Tech, we’re redefining the way brands can amplify the channel partners' sales with local audiences, turning digital engagement into tangible business outcomes. Let us help you elevate your brand's presence, increase foot traffic, and boost your sales.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 12

**User Satisfaction Scores:**

- **Retail:** 9.4/10 (Category avg: 8.3/10)
- **E-commerce:** 10.0/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [SEKEL TECHNOLOGIES PVT LTD](https://www.g2.com/sellers/sekel-technologies-pvt-ltd)
- **Year Founded:** 2016
- **HQ Location:** Pune, IN
- **Twitter:** @SekelTech (32 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sekel-tech/ (37 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 62% Mid-Market, 23% Small-Business


#### Pros & Cons

**Pros:**

- Centralized Management (3 reviews)
- Customer Support (2 reviews)
- Ease of Use (2 reviews)
- Helpful (2 reviews)
- App Integration (1 reviews)

**Cons:**

- Challenges in Starting (2 reviews)
- Onboarding Difficulties (2 reviews)
- Reporting Issues (1 reviews)
- Technical Issues (1 reviews)

  ### 24. [Loox](https://www.g2.com/products/loox/reviews)
  Loox is a fully-featured product review app that enables brands of all sizes to automatically collect customer reviews with photos & videos and beautifully display happy customer content. 5 reasons merchants choose Loox Read why over 100,000 Shopify & Shopify Plus merchants use Loox to boost trust, drive word of mouth and referrals, and increase customer retention and sales. 1. Collect more reviews, photos and videos - Loox gathers authentic product reviews by using smart and customizable review request emails. - Schedule by delivery time or order status - Offer a discount for photo / video reviews - Send review request reminders - Photo / Video reminders for text reviews - Send review requests up to 3 months back upon install - Review widget multi-lingual support 2. Beautiful displays that make YOUR brand shine - Loox’s Shopify reviews app provides merchants with eye-catching widgets for showcasing - - their happy customer content. - Galleries in list/grid layout, product review carousels, review popups, and a reviews sidebar - Customizable to match your brand - Looks great on any theme, mobile-friendly & 100% responsive 3. High ROI: Loox is a revenue generator Encourage word of mouth and repeat purchases with photo and video review incentives, referral discounts, and post-purchase upsells. - Site-wide referral widgets - One/Two-sided incentives (Give 10%, Get $5) - Next-purchase discount codes for photo and video reviews - Combine photo reviews & one-click post-purchase upsells - Drive brand discovery via social media & Google Shopping 4. Easy setup and 24/7 support - A simple interface to configure and manage the app - No technical knowledge needed - World-class support available to answer you 24/7 5. Loox reviews do not slow down your website - A CDN (content delivery network) to serve all scripts and photos in milliseconds - Only starts loading after the page is fully loaded 6. (Bonus) Additional Features - Available in English, French (Avis) & 17 other languages - Import reviews from any source. 1-Click AliExpress reviews importer. Built-in imports all other review apps. - Customization & branding - Define email timing, review form questions, widget colors, looks, font, size & position - Moderation - You decide which product reviews get published - Reply to reviews - Add a public response to published customer reviews - Inline SEO - Display product reviews & ratings on search results with Rich Snippets - Google Shopping - Display ratings, reviews & photos - Facebook pixel - Create look-alike campaigns based on your happiest customers - Grouping - Automatically share reviews between similar or identical products - Happy Customers page - Show off all your product reviews in one place - GDPR Compliant


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 29

**User Satisfaction Scores:**

- **Retail:** 10.0/10 (Category avg: 8.3/10)
- **E-commerce:** 9.2/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Loox](https://www.g2.com/sellers/loox)
- **Year Founded:** 2016
- **HQ Location:** Ramat Gan, Israel
- **Twitter:** @looxio (997 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10227899/ (78 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Apparel & Fashion, Retail
  - **Company Size:** 86% Small-Business, 14% Mid-Market


  ### 25. [Kudoz Reviews](https://www.g2.com/products/kudoz-reviews/reviews)
  Kudoz is a reputation-management platform built for local businesses. We made it simple on purpose: new users can start sending review requests by email and text within 30 seconds of signing up. Kudoz Tap Cards let staff tap a customer’s phone to open the business’s review page instantly—perfect at checkout, front desk, or in-home visits. Our smart routing asks customers for feedback and directs positive experiences to public sites like Google, Facebook, and Yelp, while critical feedback is sent privately to the owner to resolve before it hurts your reputation. Track opens, clicks, and completed reviews in an easy dashboard, invite teammates, and keep your brand consistent across locations. With Kudoz, any team member can help generate reviews, protect the brand, and grow local search visibility—without complicated training or setup.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 15

**User Satisfaction Scores:**

- **Retail:** 10.0/10 (Category avg: 8.3/10)
- **E-commerce:** 10.0/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Kudoz Reviews](https://www.g2.com/sellers/kudoz-reviews)
- **Year Founded:** 2025
- **HQ Location:** Lehi, US
- **LinkedIn® Page:** https://www.linkedin.com/company/kudoz-reviews/ (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Hospital & Health Care
  - **Company Size:** 93% Small-Business, 87% Mid-Market


#### Pros & Cons

**Pros:**

- Feedback Management (9 reviews)
- Ease of Use (7 reviews)
- Reputation Management (5 reviews)
- Insights (4 reviews)
- Problem Resolution (4 reviews)

**Cons:**

- Limited Customization (5 reviews)
- Poor Integration (3 reviews)
- Expensive (2 reviews)
- Missing Features (2 reviews)
- Review Issues (2 reviews)



## Parent Category

[E-Commerce Software](https://www.g2.com/categories/e-commerce)



## Related Categories

- [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management)
- [User-Generated Content Platforms](https://www.g2.com/categories/user-generated-content-platforms)
- [Experience Management Software](https://www.g2.com/categories/experience-management)
- [Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms)



---

## Buyer Guide

### What You Should Know About Product Reviews Software

### What is review management software?

Review management software is a powerful tool that enables businesses to effectively oversee and engage with customer reviews and feedback across multiple platforms. By consolidating reviews from various sources into a single, centralized dashboard, this software simplifies the process of monitoring and responding to customer interactions. This streamlined approach saves time and enhances businesses' ability to improve their service and reputation based on customer insights.

This type of software should not be confused with review platforms, even though they serve similar purposes. Review platforms allow any product or service provider to collect reviews, while a company usually uses review management software to create its own reviews portal.

### Key benefits of review management software

- Generate brand awareness to help ensure consumers are aware of the distinctive qualities of a brand.
- Encourage authenticity by allowing prospects and customers to learn about brand weaknesses.
- Allow consumers to provide feedback since a positive customer experience is essential to attract and retain customers.
- Increase sales by understanding the overall brand image

### Why use review management software?

Review management software helps companies gather, manage, and analyze reviews from customers and consumers. What matters most, though, is using reviews to better engage with prospects and customers and adapt to market changes and consumer needs.

**Engagement—** Companies use review management tools to engage reviewers, address their concerns, and provide assistance when necessary. Engagement makes reviewers feel their opinions matter and can create relationships between consumers and brands.

**Improve products and services—** Analyzing large numbers of reviews can generate valuable insights into a product or service's strengths and weaknesses. Companies can use this information to improve their offering, which can improve the customer experience and boost customer loyalty.

### Who uses review management software?

Reviewer feedback can benefit multiple company departments, from sales and marketing to product development.

**Marketing —** Marketers use review management software to capture and use reviews for promotional purposes. Review data helps marketers identify buyer personas and more accurately target prospects based on their preferences.

**Sales—** Salespeople use reviews to help prospects make buying decisions. While case studies and other types of content can still be useful in sales, genuine feedback from many customers is the most beneficial.

**Product management —** Product managers analyze customer feedback to define or improve go-to-market strategies to increase sales and customer satisfaction.

### Kinds of review management software

Review management software can be categorized in various ways depending on how vendors deliver standard and advanced functionality for review management.

**Best-of-breed—** Most review management software focuses exclusively on collecting and managing reviews. Some products provide additional features, such as brand management and technologies like artificial intelligence. Best-of-breed software has the benefit of providing all features as a single solution at a reasonable price.

**Suites—** Some vendors provide functionality to manage multiple types of consumer-generated content, such as questions and answers or curated social media content. Other features that may be included are e-commerce personalization, content management, product sampling, or brand protection. Suites are usually delivered as a mix of multiple software products that can be bought and used in multiple configurations.

**Point solutions —** A multitude of integrations and tools focus on a subset of the capabilities included in review management tools. These tools complement but cannot replace review management software.

### Review management software features

**Collection—** Reviews are usually collected through an online portal embedded in the company's website or online store. Reviewers can provide feedback when looking for or buying a product, but companies also use other methods to collect reviews. Some of the most important include email campaigns, social media, or pop-up ads. To streamline the collection process, most review management software solutions allow users to post multiple reviews simultaneously.

**Moderation—** Each review should be verified and validated to ensure it is genuine and applies to the right product. Moderation can be done automatically using algorithms to detect potential issues such as duplicate text. The identity of the reviewers and their eligibility for rewards can also be verified. Also, any changes to existing reviews should go through a validation process.

**Management—** Once reviews are validated and publicly available, they cannot be modified by reviewers or the company. However, administrators may need to manage reviews in certain situations. For instance, when a product is discontinued and removed from the website, the associated reviews will also be removed. If some of those reviews are also related to another product that is still active, they should not be deleted.

Visual display elements such as photos, ratings, or badges can make reviews more attractive.

[**Syndication**](https://www.g2.com/categories/product-reviews/f/syndication) **—** Syndication refers to using reviews to provide consumers with an overview of what others think about a product. Through syndication, companies can consolidate reviews about a product and display the results on their website or online store. Therefore, it is critical to match reviews with the right products and analyze all reviews for each product to generate stats.

Other features of review management software: [Community Q&A Capabilities](https://www.g2.com/categories/product-reviews/f/community-q-a), [Customer Service Capabilities](https://www.g2.com/categories/product-reviews/f/customer-service), [Engagement Capabilities](https://www.g2.com/categories/product-reviews/f/engagement), [Integration & APIs Capabilities](https://www.g2.com/categories/product-reviews/f/integration-apis), [Marketing Capabilities](https://www.g2.com/categories/product-reviews/f/marketing), [Response Types Capabilities](https://www.g2.com/categories/product-reviews/f/response-types), [Sampling Capabilities](https://www.g2.com/categories/product-reviews/f/sampling)

#### Additional review management software features

**Brand management—** Review data provides valuable details about how a brand is perceived. Companies can monitor reviews and respond when their brand is at risk due to negative feedback. Since companies cannot remove or alter reviews because they don’t like them, brand managers need to engage and address issues as soon as possible.

**Omnichannel communications—** Advanced review management platforms include multiple options for communicating with reviewers, such as email, social media, or SMS. Anyone can share reviews on multiple channels and comment on and rate them.

### Trends related to review management software

**Retail use—** While reviews are mostly used online, retailers are starting to gather consumer feedback in physical locations such as stores or public spaces. Retailers also test technologies like virtual and augmented reality to capture reviews and customer feedback.

**Artificial intelligence (AI) —** As reviews become more popular, their number can increase exponentially, which makes them challenging to manage and analyze. AI can help companies process large amounts of data and identify fraud attempts or duplicate content. AI makes it easy for companies to moderate tens of thousands of reviews. Furthermore, AI can help provide valuable insights into customer behavior, sentiment analysis, and industry trends.

### Potential issues with review management software

**Moderation—** Review moderation requires necessary human and technical resources, which many companies cannot afford. While review management software usually provides functionality for moderation, this type of feature can vary significantly from one product to another. Also, moderation features rarely replace human intervention completely, meaning companies still require some moderators.

**Integration—** Review management systems integrate with other types of software, such as [CRM](https://www.g2.com/categories/crm), sales, and [marketing automation](https://www.g2.com/categories/marketing-automation). Since review data is essential to improving sales and marketing strategies, seamlessly transferring data between multiple systems is also important. Vendors usually provide standard integration and connectors or APIs, but these aren’t always enough for complex integrations. Companies may need to invest in additional software, such as [data integration software](https://www.g2.com/categories/data-integration).

**Review relevance—** Due to the fast pace of change in most markets, especially consumer products, reviews may become irrelevant very quickly. Companies need to constantly receive new reviews and ensure that irrelevant reviews don’t influence buyer behavior.

**Privacy —** While review management platform vendors provide secure features, companies in highly regulated industries often require additional privacy functionality. Examples include financial institutions, healthcare organizations, government agencies, and public sector agencies.

**Increased competition —** As reviews become more popular, finding new reviewers or convincing existing users to share new reviews will become difficult. More brands will try to source reviews from the same people, and they will need to provide better incentives.

### Software and services related to review management software

[**E-commerce personalization software**](https://www.g2.com/categories/e-commerce-personalization) **—** Companies can use reviews to learn about their customers and use this information to personalize their shopping experience. E-commerce personalization uses primarily data gathered through website tracking technology, but product reviews can provide valuable additional information.

[**Brand protection software**](https://www.g2.com/categories/brand-protection) **—** Review data can help companies identify threats that may negatively impact their branding. Brand protection software analyzes public data about a company’s products and services. Product data such as names, descriptions, or prices can be mentioned in reviews, and brands need to ensure that it’s accurate information.

[**Gamification software**](https://www.g2.com/categories/gamification) **—** Since monetary incentives aren’t always efficient for motivating reviewers, gamification software provides digital awards and achievements to improve engagement. It uses gaming principles to create competition between users, incentivizing them to write reviews or share and comment on reviews posted by others.