Best Marketing Analytics Tools - Page 9
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Featured Marketing Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend. Lifesight leverages modern
- Marketing and Advertising
- 54% Small-Business
- 35% Mid-Market
214 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applica
- Marketing and Advertising
- 42% Enterprise
- 31% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
When every moment matters and every minute counts, master marketing automation with Force24.
- Marketing Manager
- Marketing Executive
- Staffing and Recruiting
- Marketing and Advertising
- 55% Small-Business
- 37% Mid-Market
797 Twitter followers
- Overview
- User Satisfaction
- Seller Details
hawke.ai monitors your marketing in real time, benchmarks you against your industry and then provides insights on where you need to focus your marketing energy for the best results
- Marketing and Advertising
- 78% Small-Business
- 19% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with powerful workflow automation, integra
- Marketing and Advertising
- Information Technology and Services
- 43% Enterprise
- 33% Small-Business
38,260 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Geckoboard is a hassle-free tool for building and sharing real-time business dashboards. Designed to help team leads surface live data for their team and across their organization, Geckoboard integ
- Internet
- Computer Software
- 54% Mid-Market
- 40% Small-Business
6,309 Twitter followers
- Overview
- User Satisfaction
- Seller Details
We offer a powerful yet seamless social media marketing analytics platform that makes the complex simple. Built by experienced marketers to suit the needs of today’s effect-driven marketers. Our cust
- Marketing and Advertising
- 56% Mid-Market
- 29% Small-Business
- Overview
- User Satisfaction
- Seller Details
GreyMetrics helps agencies save time when sharing data. Pull all your marketing data into one location and generate beautiful reports and dashboards that auto-update every one hour. GreyMetrics int
- Marketing and Advertising
- 91% Small-Business
- 9% Mid-Market
1 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Octane11 is a B2B-focused data analytics and collaboration platform that connects paid, owned, and earned marketing, sales, and product usage data to drive real business results. We help B2B enterpris
- Marketing and Advertising
- 56% Mid-Market
- 26% Small-Business
73 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
rampmetrics is a complete marketing analytics solution out-of-the-box. Conversion Tracking, Marketing Attribution, Funnel Analytics are seamlessly integrated with no coding or complex setup.
- Computer Software
- 76% Mid-Market
- 16% Enterprise
110 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like, email, SMS, WhatsApp,
- Marketing and Advertising
- Computer Software
- 54% Small-Business
- 38% Mid-Market
136,633 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Polar Analytics is the easiest way for brands to dig into their data and understand how their business is doing. No migration or setup is required. We do all the heavy lifting for you. Connect all you
- Retail
- 84% Small-Business
- 16% Mid-Market
387 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
DashThis is a marketing reporting platform designed to help users transform complex, multi-platform marketing data into client-ready dashboards. By automating the reporting process, DashThis eliminate
- Marketing and Advertising
- Internet
- 81% Small-Business
- 16% Mid-Market
2,082 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
RESUL is a fully integrated, real-time audience engagement solution for diverse sectors and business types. RESUL combines a powerful CDP, a built-in agentive AI engine, omnichannel orchestration, com
- 35% Small-Business
- 27% Mid-Market
2,115 Twitter followers
- Overview
- User Satisfaction
- Seller Details
iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution soluti
- Marketing and Advertising
- 55% Enterprise
- 45% Mid-Market
4,009 Twitter followers
