# rampmetrics Reviews **Vendor:** rampmetrics **Category:** [Attribution Software](https://www.g2.com/categories/attribution) **Average Rating:** 4.8/5.0 **Total Reviews:** 25 ## About rampmetrics rampmetrics is a complete marketing analytics solution out-of-the-box. Conversion Tracking, Marketing Attribution, Funnel Analytics are seamlessly integrated with no coding or complex setup. ## rampmetrics Pros & Cons **What users like:** - Users value the **attribution accuracy** of Rampmetrics, significantly enhancing analysis and insights into marketing performance. (8 reviews) - Users highly value the **ease of use** of RampMetrics, appreciating its intuitive design and seamless navigation. (8 reviews) - Users praise the **user-friendly analytics** of RampMetrics, simplifying data navigation and improving reporting efficiency. (7 reviews) - Users commend the **intuitive attribution tracking** of Rampmetrics, enhancing insights into marketing performance and customer journeys. (5 reviews) - Users commend the **ease of learning** with RampMetrics, appreciating its intuitive interface and clean layout for quick navigation. (3 reviews) - Intuitive (3 reviews) - Navigation Ease (3 reviews) - Time-saving (3 reviews) - CRM Integration (2 reviews) - Data Management (2 reviews) **What users dislike:** - Users find it difficult to share reports due to **data sync delays** and missing filtering options in rampmetrics. (2 reviews) - Users face **integration issues** due to limited direct integrations, though support for overcoming these is commendable. (2 reviews) - Users find the **lack of native LinkedIn integration** in Rampmetrics limiting, despite the available workaround. (1 reviews) - Users find **tracking outbound campaigns** in Rampmetrics tricky, needing custom workarounds to manage initiatives effectively. (1 reviews) - Users face challenges with **data alignment complexity** between Rampmetrics and other systems like Salesforce. (1 reviews) - Difficult Setup (1 reviews) - Error Handling (1 reviews) - Filtering Issues (1 reviews) - Lack of Information (1 reviews) - Not Intuitive (1 reviews) ## rampmetrics Reviews ### 1. A Game-Changer for B2B Marketing Teams **Rating:** 5.0/5.0 stars **Reviewed by:** Tiffany T. | Sr. Marketing Manager, Enterprise, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2024 **What do you like best about rampmetrics?** I've been using Rampmetrics for a few years now, and it's been a game-changer in understanding how marketing influences buyers throughout their journey. The platform makes it so much easier to analyze and share campaign performance with leadership. I especially value the ability to break down data across multi-touch, first-touch, and last-touch attribution, as well as cohort-based full-funnel analytics. Plus, the user-friendly interface makes navigating even the most complex data feel seamless and intuitive. **What do you dislike about rampmetrics?** There are limited direct integrations however, the Rampmetrics team has been incredibly flexible in working with us to meet our needs in an ever-changing digital landscape. Their support and willingness to adapt to our challenges have made a huge difference. **What problems is rampmetrics solving and how is that benefiting you?** Solving the challenge of full-funnel analytics and attribution. It allows us to see the influence of our campaigns across every stage of the buyer's journey. This visibility gives us the insights we need to make informed, data-driven decisions that optimize our marketing strategies and demonstrate impact to leadership. ### 2. Easy-to-use Marketing Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Natan D. | Performance Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2024 **What do you like best about rampmetrics?** Easy to set up and to use analytics, provide all the information I need to view our entire B2B funnel with the correct marketing attribution. With all the data provided by Rampmetrics, I can easily use it every day to analyze the marketing/sales funnel and optimize the campaigns that bring us more revenue. **What do you dislike about rampmetrics?** It's not that I dislike it, but to integrate LinkedIn data, they don't have it natively inside the platform. I just talked about how I needed it connected directly to Rampmetrics, and they provided an easy solution. So, there is no longer a need to send data via Zapier. **What problems is rampmetrics solving and how is that benefiting you?** Since our lead window to become a client is more than a month was hard to attribute credit to paid campaigns with the traditional last touch or first touch model. With Rampmetrics I can easily spot which campaign the lead are coming from and what was the last campaign they saw to convert. Having a hole picture of the marketing + sales funnel. Also, their support is really helpful. ### 3. Quick access to data-driven decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2024 **What do you like best about rampmetrics?** There's a lot to like about rampmetrics. Built in multi-touch attribution models, ability to view your specific lead/sales funnel by stage with conversion and velocity built in. See how your leads and prograams impact revenue. Turn axccount-based influence on or off. Full customer journey at the opportunity level with a lot of configurable attributes. I use this tool daily. It's easy to use and new users can be trained quickly. Data exports as Excel for easy manipulation and sharing. Can view the data in a lot of meaningful ways. The staff are knowledgeable, responsive and nice. They're also receptive to feature requests. Extremely high value for the cost - great ROI. **What do you dislike about rampmetrics?** Some data syncs from the CRM via a daily push so some data isn't avialable until the following day. There are some filtering options that are missing that would make the tool easier to use without finding workarounds. **What problems is rampmetrics solving and how is that benefiting you?** rampmetrics allows marketing to make data-driven decisions, allocate marketing dollars strategically and understand our business. ### 4. Salesforce Simplified **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2024 **What do you like best about rampmetrics?** The best part of Rampmetrics is that it brings clarity and efficiency to tracking Marketing campaigns' performance and overall how Marketing activities influence pipeline. Before Rampmetrics our team had to manually sort through campaigns in Salesforce, and verify that a deal was truly created through a Marketing activity by auditing touchpoints. To put it in perspective, it would take us at least 3 hours to manually audit Marketing activity across 150 prospects. Given our campaigns typically involve thousands of prospects, this was not feasible. Now with Rampmetrics that work is done quite literally in seconds. **What do you dislike about rampmetrics?** Tracking outbound campaigns in Rampmetrics is a bit tricky and required a custom workaround for us. Essentially in Salesforce we had to create two campaigns whenever we run an outbound initiative. One as the base, and the other exclusively for tracking positive activities. A bit nuanced, but still significantly better than any of our prior manual proceses. **What problems is rampmetrics solving and how is that benefiting you?** Rampmetrics allowed us to properly track marketing attribution. ### 5. Simplified attribution and campaign influence **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about rampmetrics?** Rampmetrics has made it far easier for us to track the impact of different sales and marketing efforts. For a system that was relatively quick and easy to implement, we now have far greater insight into attribution, the performance of various channels including paid, and what activities have influenced key opportunities. **What do you dislike about rampmetrics?** We have had some challenges aligning rampmetrics data with what we see in Salesforce and other systems. This is just as much due to the complexity of our data though, rather than any shortcomings on rampmetrics' side. **What problems is rampmetrics solving and how is that benefiting you?** We use rampmetrics to answer common questions around marketing performance and attribution, and guide decision-making and strategy. This includes shedding light on things like the influence of certain campaigns, how paid is performing, how many marketing and sales touches per opportunity, how fast are campaign responses moving through the funnel, and conversion rates. ### 6. Rampmetrics: Flexible and Insightful Analytics Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about rampmetrics?** Rampmetrics has been a game-changer for our company by providing an intuitive platform for marketing analytics and attribution insights. It integrates seamlessly with our existing tools and includes features that eliminate much of the manual work we previously faced when creating and managing Salesforce campaigns. It has truly become an integral part of our marketing operations. **What do you dislike about rampmetrics?** None, as Rampmetrics is very flexible in building the product to fit our company’s needs. **What problems is rampmetrics solving and how is that benefiting you?** Rampmetrics is providing a easy and flexible solution to build attribution for our orgnaization. ### 7. Incredible tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Kerry N. | Director of Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2024 **What do you like best about rampmetrics?** Gives insights you can't get from a CRM and Salesforce alone. The level of detail is unmatched! **What do you dislike about rampmetrics?** The setup was a bit of a lift but the rampmetrics team is incredibly helpful and makes sure it's set up right. **What problems is rampmetrics solving and how is that benefiting you?** Extensive account level reporting at the contact level ### 8. Sumo Logic Ramp Metrics Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Erica L. | Sr. Manager, Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about rampmetrics?** Very easy to navigate and has all of the features we need to effectively report **What do you dislike about rampmetrics?** Sometimes saving a specific report is hard to share **What problems is rampmetrics solving and how is that benefiting you?** QBR reporting, quick data asks ### 9. Great software **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about rampmetrics?** Easy to set up, easy to use. Ramp works well for our marketing team's needs. **What do you dislike about rampmetrics?** Small team for support. Response on questions usually within 24 hours but not always. **What problems is rampmetrics solving and how is that benefiting you?** Ramp auto-creates SFDC campaigns for members on form submissions which handles our marketing attirubtion out of the box. ### 10. Great platform! **Rating:** 4.5/5.0 stars **Reviewed by:** Kendall F. | Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2024 **What do you like best about rampmetrics?** I like that we can look at influenced pipeline for individual campaigns. **What do you dislike about rampmetrics?** It is not the most intuitive platform to use. **What problems is rampmetrics solving and how is that benefiting you?** Rampmetrics is helping us prove the value of our programs beyond last touch. ## rampmetrics Discussions - [What is rampmetrics used for?](https://www.g2.com/discussions/what-is-rampmetrics-used-for) - [View rampmetrics pricing details and edition comparison](https://www.g2.com/products/rampmetrics/reviews/rampmetrics-review-10532479?section=pricing&secure%5Bexpires_at%5D=2026-05-22+05%3A09%3A16+-0500&secure%5Bsession_id%5D=6d1b0269-505c-4f90-b291-83ae19fd66d5&secure%5Btoken%5D=d1af288b294ddfbeac9afb60572deb910661c525c09ae60e672f917ba2c083ad&format=llm_user) ## rampmetrics Features **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top rampmetrics Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,088 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,894 reviews) - [Invoca](https://www.g2.com/products/invoca/reviews) - 4.5/5.0 (926 reviews)