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rampmetrics

By rampmetrics

4.8 out of 5 stars
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rampmetrics Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

rampmetrics Media

rampmetrics Demo - rampmetrics Marketing Attribution
rampmetrics Marketing Attribution. Give your marketing team the intel they need to know what’s working and what’s not faster than ever before. Show marketing’s impact on sales and optimize Marketing ROI.
rampmetrics Demo - rampmetrics Full Funnel Analytics
rampmetrics Full Funnel Analytics. Get a complete view of your funnel performance. See Marketing Velocity and Conversion Rates for every step in the funnel from an account-based and person-based perspective.
rampmetrics Demo - rampmetrics Conversion Tracking
rampmetrics Conversion Tracking. Track online and offline campaigns from engagement to sale. For digital campaigns, manage UTMs and content tracking. Make smarter optimization decisions with the most in-depth digital data in the industry.
rampmetrics Demo - rampmetrics Buyer Journey
rampmetrics Buyer Journey. Visualize complete buyer journeys for accounts, opportunities and people.
rampmetrics Demo - rampmetrics Campaign Performance
rampmetrics Campaign Performance. Pinpoint top campaigns, spot performance trends, identity campaigns to double down on.
rampmetrics Demo - rampmetrics Account-based Analytics
rampmetrics Account-based Analytics. Everything you need to analyze account-based programs and visualize the state of account penetration.
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rampmetrics Reviews (25)

Reviews

rampmetrics Reviews (25)

4.8
25 reviews

Pros & Cons

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Tiffany T.
TT
Sr. Marketing Manager, Enterprise
Mid-Market (51-1000 emp.)
"A Game-Changer for B2B Marketing Teams"
What do you like best about rampmetrics?

I've been using Rampmetrics for a few years now, and it's been a game-changer in understanding how marketing influences buyers throughout their journey. The platform makes it so much easier to analyze and share campaign performance with leadership. I especially value the ability to break down data across multi-touch, first-touch, and last-touch attribution, as well as cohort-based full-funnel analytics. Plus, the user-friendly interface makes navigating even the most complex data feel seamless and intuitive. Review collected by and hosted on G2.com.

What do you dislike about rampmetrics?

There are limited direct integrations however, the Rampmetrics team has been incredibly flexible in working with us to meet our needs in an ever-changing digital landscape. Their support and willingness to adapt to our challenges have made a huge difference. Review collected by and hosted on G2.com.

Natan D.
ND
Performance Marketing Manager
Enterprise (> 1000 emp.)
"Easy-to-use Marketing Analytics"
What do you like best about rampmetrics?

Easy to set up and to use analytics, provide all the information I need to view our entire B2B funnel with the correct marketing attribution. With all the data provided by Rampmetrics, I can easily use it every day to analyze the marketing/sales funnel and optimize the campaigns that bring us more revenue. Review collected by and hosted on G2.com.

What do you dislike about rampmetrics?

It's not that I dislike it, but to integrate LinkedIn data, they don't have it natively inside the platform. I just talked about how I needed it connected directly to Rampmetrics, and they provided an easy solution. So, there is no longer a need to send data via Zapier. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market (51-1000 emp.)
"Great Dashboard and User-Friendly Experience"
What do you like best about rampmetrics?

RampMetrics has been a valuable tool for us, especially with its dashboard overview, which provides a great at-a-glance summary of key metrics. The UX is designed for ease of use, making it simple to navigate even for those who aren’t super technical. Finding data is intuitive, and the layout is clean, which cuts down on time spent searching for specific insights. Overall, RampMetrics has made managing data and tracking KPIs much easier for our team, allowing us to focus on taking action rather than spending time trying to make sense of the data. Highly recommend it for teams looking for a user-friendly analytics platform! Review collected by and hosted on G2.com.

What do you dislike about rampmetrics?

One downside, is that sometimes it takes a bit longer for data to load than we’d like, which can be a bit of a drag during busy periods. Still, the overall ease of use and insight it provides make RampMetrics a highly useful platform, and I’d recommend it to teams looking for a user-friendly analytics solution. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market (51-1000 emp.)
"Quick access to data-driven decisions"
What do you like best about rampmetrics?

There's a lot to like about rampmetrics. Built in multi-touch attribution models, ability to view your specific lead/sales funnel by stage with conversion and velocity built in. See how your leads and prograams impact revenue. Turn axccount-based influence on or off. Full customer journey at the opportunity level with a lot of configurable attributes. I use this tool daily. It's easy to use and new users can be trained quickly. Data exports as Excel for easy manipulation and sharing. Can view the data in a lot of meaningful ways.

The staff are knowledgeable, responsive and nice. They're also receptive to feature requests. Extremely high value for the cost - great ROI. Review collected by and hosted on G2.com.

What do you dislike about rampmetrics?

Some data syncs from the CRM via a daily push so some data isn't avialable until the following day. There are some filtering options that are missing that would make the tool easier to use without finding workarounds. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Enterprise (> 1000 emp.)
"Salesforce Simplified"
What do you like best about rampmetrics?

The best part of Rampmetrics is that it brings clarity and efficiency to tracking Marketing campaigns' performance and overall how Marketing activities influence pipeline. Before Rampmetrics our team had to manually sort through campaigns in Salesforce, and verify that a deal was truly created through a Marketing activity by auditing touchpoints.

To put it in perspective, it would take us at least 3 hours to manually audit Marketing activity across 150 prospects. Given our campaigns typically involve thousands of prospects, this was not feasible. Now with Rampmetrics that work is done quite literally in seconds. Review collected by and hosted on G2.com.

What do you dislike about rampmetrics?

Tracking outbound campaigns in Rampmetrics is a bit tricky and required a custom workaround for us. Essentially in Salesforce we had to create two campaigns whenever we run an outbound initiative. One as the base, and the other exclusively for tracking positive activities. A bit nuanced, but still significantly better than any of our prior manual proceses. Review collected by and hosted on G2.com.

Verified User in Computer Software
EC
Mid-Market (51-1000 emp.)
"Simplified attribution and campaign influence"
What do you like best about rampmetrics?

Rampmetrics has made it far easier for us to track the impact of different sales and marketing efforts. For a system that was relatively quick and easy to implement, we now have far greater insight into attribution, the performance of various channels including paid, and what activities have influenced key opportunities. Review collected by and hosted on G2.com.

What do you dislike about rampmetrics?

We have had some challenges aligning rampmetrics data with what we see in Salesforce and other systems. This is just as much due to the complexity of our data though, rather than any shortcomings on rampmetrics' side. Review collected by and hosted on G2.com.

Verified User in Biotechnology
AB
Mid-Market (51-1000 emp.)
"Rampmetrics: Flexible and Insightful Analytics Platform"
What do you like best about rampmetrics?

Rampmetrics has been a game-changer for our company by providing an intuitive platform for marketing analytics and attribution insights. It integrates seamlessly with our existing tools and includes features that eliminate much of the manual work we previously faced when creating and managing Salesforce campaigns. It has truly become an integral part of our marketing operations. Review collected by and hosted on G2.com.

What do you dislike about rampmetrics?

None, as Rampmetrics is very flexible in building the product to fit our company’s needs. Review collected by and hosted on G2.com.

KN
Director of Demand Generation
Mid-Market (51-1000 emp.)
"Incredible tool!"
What do you like best about rampmetrics?

Gives insights you can't get from a CRM and Salesforce alone. The level of detail is unmatched! Review collected by and hosted on G2.com.

What do you dislike about rampmetrics?

The setup was a bit of a lift but the rampmetrics team is incredibly helpful and makes sure it's set up right. Review collected by and hosted on G2.com.

Erica L.
EL
Sr. Manager, Demand Generation
Mid-Market (51-1000 emp.)
"Sumo Logic Ramp Metrics Experience"
What do you like best about rampmetrics?

Very easy to navigate and has all of the features we need to effectively report Review collected by and hosted on G2.com.

What do you dislike about rampmetrics?

Sometimes saving a specific report is hard to share Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"Great software"
What do you like best about rampmetrics?

Easy to set up, easy to use. Ramp works well for our marketing team's needs. Review collected by and hosted on G2.com.

What do you dislike about rampmetrics?

Small team for support. Response on questions usually within 24 hours but not always. Review collected by and hosted on G2.com.

Pricing

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rampmetrics Features
ROI Tracking
Data Collection
Multi-User Access
Campaign Insights
Reports and Dashboards
Campaign Stickiness
Single-Touch Attribution
Multi-Touch Attribution
Offline Attribution
B2B Attribution
Marketing Channels
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