What I like best about DashThis is how quickly I can spin up clean marketing dashboards that pull data from all our campaign channels for our game studio, without needing a background in data engineering. I’m Paul Edub, Digital Operations Coordinator at Nexus Play Studio. We’re a small 11–50 person game studio, and my days are filled with coordinating work between our dev team, marketing, freelance artists and publishing partners. I schedule sync calls, keep our CRM records up to date, organize concept art and build archives, and track how our pre-launch marketing campaigns perform across different platforms. Before DashThis, I was copying numbers out of Steam Ads, TikTok Ads, Mailchimp and Google Analytics one by one every week. It was super time-consuming, especially when we had multiple game demos and teaser campaigns running side by side. What stands out to me most is the pre-built template library that’s easy to tweak for game marketing use cases. A couple months back, we launched a teaser campaign for our new indie adventure title. I built a dashboard that brought together ad spend, page views, demo download clicks, newsletter sign-ups and wishlist adds all in one view. It let me quickly spot that most people who clicked our TikTok ads were dropping off before hitting the Steam wishlist page. Our marketing team adjusted the landing page, simplified the call to action and made the Steam link more prominent. Within a few weeks, the share of traffic converting to wishlists improved noticeably, which meant our outreach to publishing partners had stronger performance data to back it up. I also really appreciate how flexible the sharing and branding options are. A lot of our reports go out to external publishers who want regular updates on pre-release traction. I can upload our studio logo, adjust the layout, and send them a read-only link or a scheduled PDF export. They get exactly the high-level metrics they care about — wishlist growth, demo engagement, ad cost — without getting access to all our other internal campaign data. The permission controls keep things safe; I can hand view-only access to contractors and partners without letting anyone edit widgets or change our data source connections. Scheduled reporting is another big win for our workflow. I set up automatic weekly delivery so our lead designer and publishing contact receive the performance snapshot every Friday afternoon. It removes the weekly ritual of me manually compiling, formatting and sending reports. That consistency keeps everyone aligned on how our pre-launch campaigns are tracking.

I really like how DashThis automatically turns my website metrics into vibrant charts with a few clicks of the button. The latest MCP connector is another standout feature. Instead of manually checking dashboards one at a time, I can just prompt ChatGPT and continue from there.

DashThis has made it incredibly easy to gather all of our analytics without having to do it individually by platform. The dashboards are beautiful and so easy to refine!