I love how user-friendly the Nielsen Marketing Cloud is, making it easy even for those not tech-savvy to set up and get going. I appreciate its ability to get a greater reach for our dental group, effectively attracting both potential and current patients across a broad area. The deep audience data and segmentation capabilities allow us to build fine-grade segments based on demographics and behavior trends. Its integrated workflow and strong measurement and attribution capabilities are incredibly useful. I also trust the reliability and credibility of Nielsen, given its established name in marketing. Review collected by and hosted on G2.com.

There's no aspect of this product that I've found to dislike. Review collected by and hosted on G2.com.

I like that it is a platform that offers advanced segmentation and data analysis tools to help companies better understand their audience and improve their marketing strategies. It helps optimize advertising campaigns by providing detailed information on consumer behavior. Review collected by and hosted on G2.com.

I don't like the complexity of its interface and the associated cost. The learning curve is steep, and the prices can be prohibitive for small businesses. Review collected by and hosted on G2.com.

Easy to use with helpful information. Quick information access and assistance available in need Review collected by and hosted on G2.com.

None. No restriction regarding data to be accessed Review collected by and hosted on G2.com.

Nielsen Marketing Cloud is a great software that provides me insights about consumer needs and helps me make my research task easy. Review collected by and hosted on G2.com.

Few changes are ahead of time which are difficult to adapt in real time. Review collected by and hosted on G2.com.

Nielsen is recognized for its reliable data. The Marketing Cloud leverages Nielsen's extensive data sources, providing marketers with accurate and up-to-date information for better decision-making. Review collected by and hosted on G2.com.

It is expensive for startups compared to others Review collected by and hosted on G2.com.

The GUI is very simple and easy to navigate. Reports are also easy to download and share. Review collected by and hosted on G2.com.

For all the functions that I have used I have not found anything which downsides this cloud. Review collected by and hosted on G2.com.

I really appreciate the ease of use and layout. Review collected by and hosted on G2.com.

What I dislike about the product most is the cost. Review collected by and hosted on G2.com.

The customization options of who you want to target is the most valuable feature in my opinion. The reporting capabilities are helpful as well and can be downloaded for further analysis. Review collected by and hosted on G2.com.

The app isn't great, but functions fine. I mostly use the web based version anyways, so not a huge drawback. Review collected by and hosted on G2.com.

We used the solution for campaign performance and forecasting. Each campaign is unique and the platform helped me to solve any type of use case that I had. For out-of-home campaigns, we use to derive an impression multiplier with the help of the DMP. Review collected by and hosted on G2.com.

The user experience of the system can be better. Secondly, I would suggest cost optimization to reduce spending. Third and last an easy integration channel would have been just nice for consumers to connect their system with DMP. Review collected by and hosted on G2.com.

Smoothly operatable and clean UI with all the necessary tools. Review collected by and hosted on G2.com.

I believe there are still some improvement areas with the offline data and the reporting. Review collected by and hosted on G2.com.