What I like best about Sprinklr Marketing is how it brings everything a marketer needs into a single, unified platform, making complex campaigns feel genuinely manageable and collaborative. It’s empowering to plan, create, and publish content across dozens of digital channels from one place, without juggling endless tools or spreadsheets. The real-time, AI-powered insights help me understand my audience better and optimize campaigns quickly—which means less guessing, more meaningful engagement, and impactful results. I also appreciate the smart automation features that save time on repetitive approvals and workflows, letting me focus more on creative strategy and less on routine tasks. Most of all, knowing that brand consistency and compliance are handled gives me real peace of mind, so I can confidently deliver bold ideas without worrying about details slipping through the cracks Review collected by and hosted on G2.com.
What I sometimes dislike about Sprinklr Marketing is how its sheer complexity can make even simple tasks feel overwhelming—there’s a steep learning curve, and the user interface isn’t always intuitive, especially for new users. Customizing or updating workflows often needs help from support, which can be slow or unresponsive, leaving you stuck when you need quick fixes. The platform is also quite expensive, with extra costs for essential features, making it hard to justify for smaller teams or companies on a budget. On top of that, analytics can be inconsistent, and there are limitations with some content formats and integrations, making it frustrating if you’re trying to be creative or agile with your campaigns. All these challenges sometimes get in the way of focusing on the actual marketing work you want to do. Review collected by and hosted on G2.com.
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