--- title: Octane11 Reviews meta_title: 'Octane11 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 39 reviews by the users' company size, role or industry to find out how Octane11 works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 39 scale: '5' date_modified: '2026-07-17' parent_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation --- # Octane11 Reviews **Vendor:** Octane11 **Category:** [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) **Average Rating:** 4.4/5.0 **Total Reviews:** 39 ## About Octane11 Octane11 is a B2B-focused data analytics and collaboration platform that connects paid, owned, and earned marketing, sales, and product usage data to drive real business results. We help B2B enterprises with $100M+ in revenue to integrate, enrich, and analyze data across teams, and compare performance to industry benchmarks. Clients leverage Octane11’s out-of-the-box visualizations or deliver enhanced data to the BI tool, CDP, CRM, or other endpoint of their choice. Octane11 truly is the missing link in the B2B data stack that turns siloed data into actionable insights and improved performance at a fraction of the time and cost. ## Octane11 Pros & Cons **What users like:** - Users value the **responsive support and intuitive dashboards** of Octane11, enhancing their data analysis experience. (10 reviews) - Users commend the **fantastic customer support** from Octane11, highlighting their responsiveness and helpfulness throughout the process. (9 reviews) - Users value the **deep insights and data integration** of Octane11, enhancing their understanding of marketing impacts. (9 reviews) - Users value the **powerful analytics capabilities** of Octane11, enhancing client insights with user-friendly dashboards and AI feeds. (8 reviews) - Users find Octane11's **ease of use** appealing, with intuitive dashboards and excellent customer support enhancing their experience. (8 reviews) - Detailed Analysis (6 reviews) - Users value the **detailed insights** from Octane11, enhancing engagement and client satisfaction in ABM campaigns. (6 reviews) - Insights (6 reviews) - Data Accuracy (5 reviews) - Features (5 reviews) **What users dislike:** - Users face challenges with **time-consuming data management** and missing direct integrations on Octane11, impacting efficiency. (4 reviews) - Users find that the **learning difficulty** can make onboarding longer than expected for new users unfamiliar with the dashboard. (4 reviews) - Users find the **dashboard confusing** and suggest streamlining for a better experience and easier data access. (3 reviews) - Users notice **inaccuracy issues** with Octane11 data, impacting reliability and making insights less dependable over time. (3 reviews) - Users find the **learning curve steep** , requiring time to master the dashboard and its features effectively. (3 reviews) - Limited Features (3 reviews) - Steep Learning Curve (3 reviews) - Inaccurate Data (2 reviews) - Users experience **inadequate reporting** due to unreliable insights from certain channels and overwhelming dashboard options. (2 reviews) - Lack of Information (2 reviews) ## Octane11 Reviews ### 1. Empowers Smarter Budgeting with In-Depth Attribution Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Joaquin E. | Associate Director, Paid Social, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2025 **What do you like best about Octane11?** The platform allows you to report on the impact of mid and upper funnel channels, which often go unrecognized with last-touch attribution models. It provides visibility into the number of touches and their timing for each channel that leads to a conversion. This is extremely helpful for validating your digital media strategy and making informed budget decisions. **What do you dislike about Octane11?** They offer a manual way to adjust the threshold of influence, which is great because it allows you to define what you consider influenced deals, something you can't do with other platforms. Once this feature is fully integrated into the platform itself, it will become even more powerful. **What problems is Octane11 solving and how is that benefiting you?** It is important to justify investment in upper funnel channels. ### 2. Reveals True Marketing Impact with Powerful Insights and Stellar Support **Rating:** 4.0/5.0 stars **Reviewed by:** Kim C. | Senior Account Manager, B2B Paid Social, Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2025 **What do you like best about Octane11?** I really appreciate how it can combine impressions and engagement data with backend information from Salesforce to reveal the real impact of marketing efforts. Often, marketing—particularly paid social—doesn't get the credit it deserves if it isn't the final touchpoint before a conversion. Octane11 bridges that gap by demonstrating how various channels contribute to influencing deals. The platform is pretty easy to use, and while the implementation and getting all of the data loaded in can take some time, it's incredibly insightful once it's set up. The customer support has also been fantastic with dedicated reps that showcase the unique features and introduce different aspects that we haven't looked into yet. Also the integrations with LinkedIn and Reddit are incredibly helpful with much more data than we're able to see in the platforms directly. **What do you dislike about Octane11?** Setting up and connecting to each channel took a significant amount of time. It would be much more efficient if there were more direct integrations with various platforms. While the data transfer from LinkedIn to O11 works well, I wish there were a way to upload audiences directly from O11 to LinkedIn, which would make it easier to act on accounts that display high intent. Additionally, not being able to adjust the parameters for measuring influence within the platform itself is challenging. Having to export and then upload data into a spreadsheet is especially time-consuming, particularly when I need to analyze multiple data views. **What problems is Octane11 solving and how is that benefiting you?** Octane11 provides a much clearer perspective on how different channels influence deals, which is typically difficult to track. The platform’s capability to integrate real-time Salesforce data with its own data, and to display the number of impressions each channel contributed to a deal’s creation or closure, is extremely valuable. This insight helps us make more informed decisions about where to allocate our budget at various stages of the funnel, and it’s also very helpful when we need to request additional funds for specific channels. ### 3. Perfect Tool for ABM Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Octane11?** Octane11 provides high-quality account-level signal, especially for Gold-tier channels such as Display, Video, Native, Reddit, and LinkedIn, which makes the platform highly reliable for frequent ABM reporting. The platform becomes significantly more powerful when using an Octane11 pixel, which increases account signal, improves F.I.R.E scoring, and allows attribution for channels like YouTube and Meta using UTMs—making it extremely helpful from an integration and insights perspective. Octane11 enriches insights through F.I.R.E scoring, combining Fit, Intent, Recency, and Engagement—this output is actionable, easy to interpret, and directly improves campaign decision-making. It supports Encore’s account-level reporting framework, surfacing insights such as Accounts Reached, Accounts Engaged, Cost per Account Reached/Engaged, seniority, job function, industry, and creative performance—making it one of the most comprehensive and useful reporting tools in our stack. The platform integrates cleanly with cross-channel programmatic activity, thanks to Encore’s account resolution layer, which helps standardize insights across channels and datasets, making end-to-end analysis easier. **What do you dislike about Octane11?** Some channels produce weaker account signal, especially Bronze-tier channels like Audio, DOOH, Meta, YouTube, and X, making insights for those channels less reliable or not recommended for active reporting. Without an Octane11 pixel on the website, the platform’s insight depth decreases, particularly around attribution, session quality, and cross-channel alignment—making implementation more of a requirement than an optional enhancement. **What problems is Octane11 solving and how is that benefiting you?** Octane11 solves the problem of unifying account-level engagement across channels, enabling a clear view of which companies are interacting with campaigns—something essential for ABM success. It provides metrics such as Accounts Reached, Accounts Engaged, CPA-per-account metrics, and creative-level insights. It improves attribution and tracking accuracy by leveraging onsite Octane11 pixels, enabling measurement of clicks, long/short sessions, and cross-channel behaviour—this is critical for validating channel performance and informing next steps. The platform enhances strategic account prioritization via F.I.R.E scoring, enabling sales and marketing teams to quickly identify which accounts are demonstrating high intent or recent engagement, streamlining outreach and improving efficiency. Octane11 supports cross-channel optimisation, helping us understand which environments drive the strongest account engagement and how exposure across multiple channels influences movement through the buying journey. It addresses the challenge of measuring non-click engagements, especially for channels where direct interactions are limited, by using site visits and UTMs to recover attribution when click data is missing. ### 4. Powerful Drill-Downs and Insightful Account Data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Octane11?** Ability to drill down and filter whatever desired view. Account insights are extremely helpful as well, showing unique data cuts. The AI Insight feeds are great as well. **What do you dislike about Octane11?** It takes a bit to get used to dashboard and understand all features and how best to use. **What problems is Octane11 solving and how is that benefiting you?** More account insights that were previously not available to our marketing team. The more we understand about the account the better we can tailor our approach. ### 5. Octane 11 review as a programmatic campaign manager **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas O. | Senior Delivery Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2023 **What do you like best about Octane11?** Octane 11 gives detailed insights into companies we've targeted through an ABM campaign. It's relatively easy to use and there's a lot of information available, making it vital for us to give insight to our partners. ctane11 seamlessly fits in with our tech stack and is easy to implement. It integrates well with our DSP, TTD and data partner, Bombora, for creating the segments. I use Octane11 daily, and more frequently so. Clients really like the business-defining information which we can give back to them. The customer support team are always on hand where we have any issues and work to resolve them quickly. We have frequent catch-ups to ensure we are aligned with current campaigns and upcoming releases. **What do you dislike about Octane11?** Sometimes the data can take a while to appear in the platform and refreshes later. Occasionally, there can be discrepancies between DSP reporting and Octane11 which it's hard to find out why. **What problems is Octane11 solving and how is that benefiting you?** Business want more information, they want to know who they're reaching and who is engaging. Octane11 enables us to give this information back to the client, empowering their business decisions, whilst making a strong case for working with us. ### 6. Fueling Growth with Octane 11 **Rating:** 3.5/5.0 stars **Reviewed by:** Marykate B. | Manager, Media Activation, Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2025 **What do you like best about Octane11?** Octane 11 turns complex data into clear and actionable insights. It give us full visibility into campaign performance, pipeline impact and ROI, all in one place. It’s helped our clients make impactful data driven decisions. **What do you dislike about Octane11?** The platform has a bit of a learning curve. What I don’t like is the amount of pixels needing to be created if we want to get granular with our data. Meaning we would have to create a pixel for every single targeting tactic, whereas the client also has to create their own UTM. **What problems is Octane11 solving and how is that benefiting you?** Octane 11 saves time, improves reporting and identifies key accounts for my clients. This helps me retain clients and help them further insights that help supplement future campaigns. ### 7. Useful Tool, But Missing Some Industry Benchmarks **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Octane11?** Ease of use to navigate between screen, drill down. **What do you dislike about Octane11?** Some industry benchmarks are not included. A glossary of terms would be helpful. **What problems is Octane11 solving and how is that benefiting you?** Understanding account level data and information that was previously not available ### 8. Insightful, easy to use, and great support team! **Rating:** 4.0/5.0 stars **Reviewed by:** Brian T. | Programmatic Trader, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Octane11?** I love the direct contact we have with the team. Nika is so helpful in guiding new setups and is always there to help out with any questions we might have. **What do you dislike about Octane11?** I sometime feel that the data isn't as useful for long durations. In other words, after a few months, the information we get seems to be consistent leading me to believe O11 can be used periodically. **What problems is Octane11 solving and how is that benefiting you?** We use octane11 to understand what companies are interacting with our brand. Some are new to the US and we want to connect with the companies that want to work with us. ### 9. Great product, could do with some streamlining **Rating:** 4.0/5.0 stars **Reviewed by:** Ellie M. | Senior Delivery Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2023 **What do you like best about Octane11?** The insights and data we can provide for our clients is better than any other tool we have available currently **What do you dislike about Octane11?** The platform itself could do with some streamlining, often when pulling data we need multiple tabs open **What problems is Octane11 solving and how is that benefiting you?** Account insights across all our campaigns - gives us a reporting metric many others can't provide ### 10. Actionable Insights for our client, Easy to use, and Great Customer Support/Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Octane11?** The onboarding process for our campaigns was fairly seemless, the team gave us clear instructions and was very easy to get setup within a few days before launch. The support team has been exceptional at getting us set up and answering any questions/troubleshooting with such a quick turnaround time. They also were great help at providing us recommendations of what to share with our client for reporting and how to navigate the dashboard and make it the most useful for our team and the client's. **What do you dislike about Octane11?** Would love if there was a way to build our own report for downloading raw data. The different dashboards can be a bit overwhelming when you're trying to just look at a few key things, and you're not sure which one to go to to get all that you need. **What problems is Octane11 solving and how is that benefiting you?** Helping us report back to the client who we are reaching from their target accounts and which of those target accounts are the most engaged across which channels. ### 11. Octane11 is the best tool for tracking Paid Media spend for Digital Marketeers with a B2B focus. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Octane11?** Octane11 is great for keeping track of all B2B media spend, especially within Programmatic Platforms. The service from our account manager is one of their great strenghts with plenty of support provided on a bi-weekly basis. The platform is easy to use and has a great user interface and is very easy to navigate. The platform integrates with many of our other platforms including The Trade Desk, LinkedIn and Paid Search and CRM's. We use this tool within the digital marketing team on a weekly basis. **What do you dislike about Octane11?** From an EMEA perspective, the GDPR / Cookie consent does limit the tracking but with the use of Pixel Tracking, you can get more insights than other platforms especially on Programmatic Channels such as CTV, OLV and Display. **What problems is Octane11 solving and how is that benefiting you?** Helping us to close the loop on what impact our paid media spend is having on our key accounts globally. It also gives us insightful information on surge topics across our target audiences to help us plan for content strategies moving forward. ### 12. Great Account-Based Marketing Analytics Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel M. | Head of Channel Activation, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Octane11?** It seamlessly connects data across all paid media channels, providing a comprehensive view that bridges marketing efforts directly to sales. It also unlocks the capability to report on marketing influence, which is incredibly powerful. I also love the proficiency and responsiveness of their team. **What do you dislike about Octane11?** Mapping every element of campaigns within the platform requires a lot of manual effort, which I sometimes find difficult to commit to. **What problems is Octane11 solving and how is that benefiting you?** Octane11 addresses the challenge of connecting marketing efforts to tangible results. It enables us to attribute campaign success and assess performance at an account level, which helps us demonstrate the value of our marketing efforts and ultimately increase our clients trust in us. ### 13. User-friendly and flexible **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2025 **What do you like best about Octane11?** Our marketing ops team set this up for us and I love how easy it is to find the information we're looking for. I also love all the flexibility and customization, plus being able to filter by exactly what we want. **What do you dislike about Octane11?** We've had some issues with match rates that are still unresolved. **What problems is Octane11 solving and how is that benefiting you?** Octane11 helps us understand campaign performance ### 14. Highly recommend Octane11 **Rating:** 5.0/5.0 stars **Reviewed by:** hannah n. | Media Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about Octane11?** Octane11's ability to seamlessly integrate marketing and sales data is a game-changer. The analytics platform provides clear, actionable insights that help optimize campaign performance, and its focus on measurable outcomes. Nika at Octane11 is fantastic—she's always available to meet, answer questions, and provide valuable support whenever needed. **What do you dislike about Octane11?** The main challenge is that many clients are not familiar with Octane11, so explaining its features and value proposition can take time. **What problems is Octane11 solving and how is that benefiting you?** Octane11 is helping us bridge the gap between marketing and sales by providing a unified platform for tracking campaign performance and attributing revenue impact. This ensures our strategies are data-driven and focused on measurable outcomes, ultimately improving decision-making and maximizing ROI. ### 15. Octane11 is one of the top B2B partners in the game. **Rating:** 4.0/5.0 stars **Reviewed by:** Brett P. | Sr. Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Octane11?** The offering is very unique and nails all needed aspects of B2B marketing. The team is also super responsive and helpful throughout the process. **What do you dislike about Octane11?** I have nothing here to add. The team really kills it. **What problems is Octane11 solving and how is that benefiting you?** They are able to provide much more granular B2B reporting and Account Based reporting that our clients consistently ask for with B2B/Account Based campaigns. The dashboard is also awesome for live updates. ### 16. Good Services but additional Features should be added **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2025 **What do you like best about Octane11?** User Friendly and best customer service. **What do you dislike about Octane11?** Very less features and low match rates.. **What problems is Octane11 solving and how is that benefiting you?** It is providing ABM reporting and its very useful ### 17. A great platform to view your campaign efforts and website performance **Rating:** 4.0/5.0 stars **Reviewed by:** Saif N. | Marketing Tech Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Octane11?** Easy to set up Ease of use Detailed dashboards Smooth integration with Hubspot and supporting Marketing tech Great support team - Nika Sokolova has been great in getting us onboarded and biweekly syncs to ensure we ge the most out of the tool **What do you dislike about Octane11?** Manual effort in Campaign Mapping elements Some of the automated reporting features we hoped for are still yet to be built by their product team Limitation in Hubspot Custom field mapping **What problems is Octane11 solving and how is that benefiting you?** Seeing all our marketing channels and the performance metrics in one place Makes reporting on Marketing efforts easier Helps us understand which campaigns perform best for us and which channels are performing well ### 18. Octane11 B2B Dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Will W. | Senior Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Octane11?** The Octane11 team is extremely responsive and the dashboards are extremely easy to read and present to clients. **What do you dislike about Octane11?** For users unfamiliar with the interface, onboarding could take longer than anticipated. **What problems is Octane11 solving and how is that benefiting you?** They help our clients B2B analytics and help us make future decisions based on reports ### 19. Useful B2B Dashboard for Clients **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about Octane11?** The dashboard offers many in-depth insights that keep clients engaged. Also, the customer support is top tier. **What do you dislike about Octane11?** Some clients that are very CPM conscious might not want to pay for Octane11's offering, but once we are able to launch a campaign they find the insights very valuable and worth the cost. **What problems is Octane11 solving and how is that benefiting you?** This is helping us to drive real business results and showcase how our media is helping. ### 20. Streamline Your Marketing Insights with Octane11 **Rating:** 4.5/5.0 stars **Reviewed by:** Terrence R. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Octane11?** Octane11 stands out as an excellent SaaS platform. It streamlines my marketing efforts by joining my marketing data sources into a single, cohesive dashboard. The integrations with my in-house systems such as HubSpot, LinkedIn, Google, Bing, and our advertising platform greatly improve and shorten the time to produce my marketing effectiveness reporting. Octane11's dashboard not only simplifies data management but also delivers timely and actionable insights by centralizing my marketing information from various systems. It provides a single source of truth and a comprehensive view of our marketing landscape. The simplicity of setting up and maintaining Octane11 was a snap, especially for our small team of 2. Its user-friendly and intuitive interface ensures that our time is spent on deriving actionable insights rather than wrangling with data sets and creating data analysis. We review our daily results and get a near-time pulse on our marketing efforts, enabling us to swiftly adapt and strategize. Our dedicated success manager has been an added plus to our experience with Octane11. We have bi-weekly check-ins with our success manager who keeps us up-to-date on platform enhancements, practical tips, and answers our questions. For our team of two, the single source of truth and the intuitive dashboard of Octane11 are valuable aspects. It frees us from time-consuming task of analyzing data across multiple systems and datasets. **What do you dislike about Octane11?** The reliance on UTM parameters for tracking marketing campaigns can sometimes be complicated and time-consuming. Although this is not a shortcoming of Octane11 per se, it is a current limitation of digital marketing analytics at large. Given Octane11's drive to create innovative solutions, I am optimistic about future enhancements that may eliminate the need for UTMs. **What problems is Octane11 solving and how is that benefiting you?** The principal reason I chose Octane11 was to help my team understand the following 2 aspects. I wanted a single source of truth to understand Marketing Influenced Sales from all of my marketing activities. Octane11 brings together all of my marketing funnel data into one place and allows me to quantify the influence of marketing efforts on client sales. Octane11 facilitates the tracking and analysis of how marketing activities contribute to sales outcomes. We now have a clearer understanding of our marketing ROI, ensuring that our strategies are aligned with business objectives and that marketing's impact on sales is accurately recognized and optimized. The second reason I chose Octane11 was the ability to track and create Multi-Touch Attribution Across the Sales Journey. Many of the options that I reviewed, didn't accurately include the Top of the Funnel activities. That and an overly simplistic view of many attribution models that often oversimplify the customer journey, attributing sales to a single touchpoint. Octane11 platform and dashboard support more advanced multi-touch attribution models. While there are other benefits, these were the most impactful for me. ### 21. Great customer service and extension of out B2B offerings **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Octane11?** It provides in depth reporting on B2B campaigns that we have not been able to get with other partners. **What do you dislike about Octane11?** It would be ideal if there was a way to hide internal metrics from the reporting dashboard so it could be shared directly with our clients. **What problems is Octane11 solving and how is that benefiting you?** Uncovering the true performance of our B2B campaigns and making sure we are hitting the right targets, minimizing wasted impressions. ### 22. Helpful & Responsive **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Octane11?** Working with Octane11 so far has been great. They've been responsive to our team's questions and always available for troubleshooting for upcoming campaigns. **What do you dislike about Octane11?** So far, I don't have anything negative to say about Octane11! **What problems is Octane11 solving and how is that benefiting you?** Octane11 has helped with providing insights and analytics for our B2B clients ### 23. Such a powerful addition to our tech stack **Rating:** 5.0/5.0 stars **Reviewed by:** 🐤 Pete G. | Principal, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Octane11?** The insights we are able to gather from Octane is so much more in-depth and specific to what we are actually looking for than anything else we have used before. Being able to see all of our marketing activity is great, but it even let's us go much deeper and see which businesses we have been targetting have ben interacting with our campaigns and the specific channels and creatives that are working best. It is really easy to use and their team has always provided really good customer support. **What do you dislike about Octane11?** Nothing comes to mind. I have been very impressed by the platform and how many features they are adding each month. **What problems is Octane11 solving and how is that benefiting you?** Helping us to improve our ABM campaigns with the data around all channels and the specific accounts is a huge benefit. ### 24. Great onboarding to the platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Octane11?** Megan Gerspach, our primary point was contact was readily available to our team and the Clients to answer any questions, before, during, and after implemtnation. The Octane11 team was also very collaborative in exploring new sources of data that we're not a direct plug and play. **What do you dislike about Octane11?** We are still in the early days of using Octane11 and don't have anything to flag at the moment. **What problems is Octane11 solving and how is that benefiting you?** Ability to aggregate digital footprints of prospects to understand level of engagment and scoring leads accordingly. ### 25. Reliable and easy to pull results! **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica S. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Octane11?** Being able to filter by the targeting account lists that were uploaded at the beginning of the Campaign which made it really easy to pull top performing accounts that the client requests in their Monthly reporting. The Customer Support team was also always responsive and the external Slack channel helped when reaching out on quick questions! **What do you dislike about Octane11?** The implementation process for The Trade Desk took longer than anticipated and needing the REDS feed caused a delay in the client reporting which switching DSPs due to MediaMath no longer being available. **What problems is Octane11 solving and how is that benefiting you?** There are currently no problems that I'm aware of since using the platform. ### 26. Great Company with a Great Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Octane11?** Ease of use and data-first approach to the product. The product is constantly adding features and listening to feedback to increase usage in meaningful ways. The Octane11 Team is Amazing, their customer support is top notch and the teams are extremely knowledgeable, one of the best I've come across among Measurement partners in the space. **What do you dislike about Octane11?** Octane11 as a product is still growing so there are some features that teams are working on but the Octane11 team is beyond receptive to feedback and open adding features. **What problems is Octane11 solving and how is that benefiting you?** Octane11 has done a great job at unlocking a once closed off set of information that is crucial for the organization. We have been able to unlock a new lens to understanding our customer funnel and impact. ### 27. In-depth data sets, with an easy to navigate and understand interface **Rating:** 4.5/5.0 stars **Reviewed by:** Elona Z. | Sr Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Octane11?** Octane11 makes it easy to dice our B2B data in a way that is relevant, timely, and actionable to different teams in the org (across marketing, sales, hr, leadership, etc) **What do you dislike about Octane11?** I've been pretty happy with how the Octane11 platform has enabled me to show marketing impact **What problems is Octane11 solving and how is that benefiting you?** Octane11 has enabled me to save time and improve campaign efficiency by providing one unified view across all our marketing activations. ### 28. A good, smooth platform with very strong ABM insights **Rating:** 4.0/5.0 stars **Reviewed by:** Emma L. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Octane11?** It offers a very strong variety of account insights, which are hugely valuable to clients. It is also straightforward and easy to use. Recent updates have also seen the speed of the platform increase. We are also able to use its for cross-channel insights **What do you dislike about Octane11?** More so from recent updates there are several issues within the platform that were not present in the earlier version, for example there is an issue with pulling account data from the Creative Size tab. I think we would benefit from a more succinct tab which you can export both creative breakdown information and account data. It also would benefit from having a strategy filter on most of the tabs **What problems is Octane11 solving and how is that benefiting you?** It is the only way we can look at which accounts are engaging with certain ads, allowing us to provide clients with insightful information on which accounts we are reaching, which we should target more or which we should avoid. Using a target account list ensures we can target exact accounts. The other insights available are hugely beneficial, for example firmographic insights. Cross-channel insights have also been very beneficial ### 29. Very hands on team who can quickly adapt to your business's needs **Rating:** 3.5/5.0 stars **Reviewed by:** Edwina C. | Senior Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Octane11?** The flexibility of the platform - It's easy to ask for certain features to be added, changed, or removed. On top of this, the O11 team presents potential solutions that they think could be helpful for the team! **What do you dislike about Octane11?** There sometimes are data discrepancies. I think on our team the matching solution is quite complex, which can lead to some errors, but because of this we don't use it as a source of truth always. **What problems is Octane11 solving and how is that benefiting you?** They created a matching system for our leads, and they assign the touchpoints each of these accounts has received across the different channels we run in. They also have helpful insights regarding what our target accounts are doing at the site level, and it's very useful to see firmographic details about people visiting the site from our ads - This feature, specifically, has helped us refine our targeting strategy. ### 30. Successful and smooth set up **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Octane11?** Megan was super helpful, clear and responsive with helping us get our client set up in Octane 11. **What do you dislike about Octane11?** A little overwhelming at the beginning with the initial training and set up. **What problems is Octane11 solving and how is that benefiting you?** Helping with marketing campaign analytics ### 31. Excellent B2B Reporting & Insight Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel L. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Octane11?** Octane11 makes it so easy for us to centralise our account analytics from all of our paid media channels. We can now provide our clients with actionable insights that take a view of the whole marketing budget, not just a small proportion of it. **What do you dislike about Octane11?** Given the amount of data we are pulling into Octane11, dashboards can on occasion be slow to load but I guess this is to be expected to some degree! **What problems is Octane11 solving and how is that benefiting you?** Fundamentally, Octane11 is helping us gain account insight on channels that we couldn't previously (Teads, YouTube, Social Platforms etc.). Octane11 is also saving time and effort by bringing all channels together, to provide us with a holistic view. Finally, particularly for Programmatic Display, it is giving us actionable account insights to help us optimise our campaigns further through Account Engagement Metrics, Intent Insights, Website Analytics etc. ### 32. Essential intelligence tool for B2B marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Ander M. | Assoc. Director Marketing, Paid Media, Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Octane11?** The team at O11 is top-notch - they always go above and beyond to accomodate our needs and make sure our dashboards help us understand the impact of our marketing programs **What do you dislike about Octane11?** Learning curve might be step at the beginning as there's a high volume of data to play with, but it's made easier by great visualization and ongoing support by their team **What problems is Octane11 solving and how is that benefiting you?** O11 helps us connect the dots between our marketing channels and our sales platform, determine what programs have higher impact on revenue, and uncover potential opportunities with prospects in other stages of the funnel that otherwise it'd be more complicated for us to identify. ### 33. Octane11 - Winning Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Cheyene T. | Associate Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2023 **What do you like best about Octane11?** Octane 11 has been an extremely helpful tool in determining the reach of our B2B programmatic campaigns. Understanding the job titles and companies of users reached has been really effective in proving out the value of programmatic ad dollars to the client. **What do you dislike about Octane11?** The price is extremely expensive, and very hard to justify. Aside from that, not much to dislike - sometimes the UX of the tool can be confusing but the solutions team quickly worked to make fixes. If I'd change anything, it would be the ability to track specific goals other than the conversion goal in the DSP. **What problems is Octane11 solving and how is that benefiting you?** Understanding the effectiveness and reach of overall programmatic dollars. It has benefitted our account by allowing us to show the clients who we are actually reaching with 3P segments. ### 34. Valuable tool for B2B insight **Rating:** 4.5/5.0 stars **Reviewed by:** Barnaby D. | Junior Paid Social Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2023 **What do you like best about Octane11?** The easy to use interface comes in handy when I am doing my weekly client report. The Account based insights are very valuable for giving the client a great insight into what businesses are interacting with their creatives. **What do you dislike about Octane11?** The method for exporting csv spreadsheets is tricky to find following the recent update. **What problems is Octane11 solving and how is that benefiting you?** Octane 11 primarily helps us to gain insight into ABM which we use in order to provide our clients with a better service which is very vlauable. ### 35. Octane11/DSP Partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Octane11?** - collection of data from multiple sources and visualization - ease and sophistication of filtering - level of account-specific data available, linked to SFDC **What do you dislike about Octane11?** - i wish we could create audience segments directly from the platform and use in forecasting **What problems is Octane11 solving and how is that benefiting you?** - What accounts we're reaching cross-channel and at what level of engagement - How we're reaching specific target lists - Includes impression-based and view-through conversion metrics for programmatic ### 36. Octane 11 - The Great + Flexible Data Partner!! **Rating:** 4.5/5.0 stars **Reviewed by:** Aston F. | Sales Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2023 **What do you like best about Octane11?** There really is no limit to what can be done when building with Octane 11! I am constantly learning new ways to leverage the platform and I always walk away with new insight to share with the team! **What do you dislike about Octane11?** No real negatives but expect a learning curve to be able to find true value! **What problems is Octane11 solving and how is that benefiting you?** Identify trends within an infrastructure that is highly segmented and burdened with duplicates and invaluable historical data. ### 37. Great Data Visualization and Sales Enablement tool **Rating:** 4.5/5.0 stars **Reviewed by:** Edward R. | VP of Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2023 **What do you like best about Octane11?** The ability to surface account-level data across paid, owned and earned channels and tie marketing campaigns to pipeline and bookings influence (through salesforce integration) **What do you dislike about Octane11?** I'm looking forward to ongoing enhancements to the platform - They are good at incorporating client feedback in new releases and the product has evolved considerably. **What problems is Octane11 solving and how is that benefiting you?** Bringing together data from google analytics, display advertising, paid/organic linkedin, twitter, and email and surfacing it through dashboards and reporting tailored for marketing and sales. Marketers able to see aggregated account-level campaign data. Sales has a FIRE dashboard that can focus enterprise outbound on those ICP accounts showing the most intent and engagement. ### 38. Great product, Great team, Great Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Alex L. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Octane11?** It allows us and our clients to give insights upon channels where there was no company level reporting available previously. It also allows us to have one centralised dashboard where all of our data sits in an easy to use interface. The team are really great to work with and are always happy to field requests on new features/client requests. **What do you dislike about Octane11?** Sometimes feature updates can take a little while to be released. **What problems is Octane11 solving and how is that benefiting you?** Understanding company level performance per paid media channel Understanding which companies are most engaged with our clients and what products they are most interested in. ### 39. Chief Marketing Officer **Rating:** 4.5/5.0 stars **Reviewed by:** Dan J. S. | Senior Vice President of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about Octane11?** Octane11 understands the challenges of marketers. They've developed analytics and reporting that solves for both campaign optimization and organizational buy-in. **What do you dislike about Octane11?** A little more flexibility with customization of dashboards would be helpful, however they have plenty of fantastic off the shelf options. I have seen tremendous additions and updates are frequent. **What problems is Octane11 solving and how is that benefiting you?** I like to test many new channels and often it can be difficult to understand performance at the account level. Octane11 allows me to understand and action on insights very quickly and clearly. - [View Octane11 pricing details and edition comparison](https://www.g2.com/products/octane11/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-17+15%3A08%3A50+-0500&secure%5Bsession_id%5D=92bb8b71-581c-49db-9c77-b87ed9972dd6&secure%5Btoken%5D=8b71d8d9506039c8d8d337d934bac8cd4d69201349c0f011f4bf3860e46f2604&format=llm_user) ## Octane11 Integrations - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) ## Octane11 Features **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Platform Data** - Measurement - Revenue Analytics **Agentic AI - Lead Intelligence** - Cross-system Integration **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization ## Top Octane11 Alternatives - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,427 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,942 reviews) - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) - 3.9/5.0 (1,010 reviews)