Octane11 Pricing Overview

Octane11 provides high-quality account-level signal, especially for Gold-tier channels such as Display, Video, Native, Reddit, and LinkedIn, which makes the platform highly reliable for frequent ABM reporting.

The platform becomes significantly more powerful when using an Octane11 pixel, which increases account signal, improves F.I.R.E scoring, and allows attribution for channels like YouTube and Meta using UTMs—making it extremely helpful from an integration and insights perspective.

Octane11 enriches insights through F.I.R.E scoring, combining Fit, Intent, Recency, and Engagement—this output is actionable, easy to interpret, and directly improves campaign decision-making.

It supports Encore’s account-level reporting framework, surfacing insights such as Accounts Reached, Accounts Engaged, Cost per Account Reached/Engaged, seniority, job function, industry, and creative performance—making it one of the most comprehensive and useful reporting tools in our stack.

The platform integrates cleanly with cross-channel programmatic activity, thanks to Encore’s account resolution layer, which helps standardize insights across channels and datasets, making end-to-end analysis easier. Review collected by and hosted on G2.com.

Some channels produce weaker account signal, especially Bronze-tier channels like Audio, DOOH, Meta, YouTube, and X, making insights for those channels less reliable or not recommended for active reporting.

Without an Octane11 pixel on the website, the platform’s insight depth decreases, particularly around attribution, session quality, and cross-channel alignment—making implementation more of a requirement than an optional enhancement. Review collected by and hosted on G2.com.