Octane11

38 reviews

Octane11 is a B2B-focused data analytics and collaboration platform designed to help enterprises integrate, enrich, and analyze data across sales, marketing, product usage, human resources, and finance departments. By connecting siloed data, Octane11 enables businesses to drive real, measurable results and compare performance against industry benchmarks. Launched in late 2020, the platform has already assisted some of the largest B2B enterprises in breaking down data silos and transforming digital interactions into actionable insights. Key Features and Functionality: - Data Integration and Enrichment: Octane11 connects paid, owned, and earned marketing, sales, and product usage data, providing a unified view across various departments. - Pre-Built Visualizations: The platform offers comprehensive visualizations that allow users to easily interpret data and gain actionable insights. - Industry Benchmarks: Octane11 enables businesses to compare their performance against industry standards, helping identify areas for improvement. - Omni-Channel Tracking: The platform provides tracking across multiple digital advertising channels, such as video, mobile, and social media, ensuring a comprehensive view of marketing efforts. - Predictive Scoring: Octane11 automatically scores prospects based on behavior and engagement levels, assisting in prioritizing leads. - Account Identification: The platform helps identify and distribute accounts internally, giving priority to those more likely to convert to sales. Primary Value and Solutions: Octane11 addresses the challenge of fragmented enterprise data by providing a centralized platform that integrates and analyzes information across various departments. This integration reduces the cost of managing siloed data by up to 80% and unlocks a range of industry insights, granular benchmarks, and AI-driven recommendations. By offering a unified view of data, Octane11 empowers B2B enterprises to optimize campaigns, identify winning strategies, and demonstrate the value of their marketing efforts, ultimately driving higher engagement and more actionable leads.