Lusha Pricing Overview

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Free Trial

Free

Per Month

40 credits per month

Starter

Starting at $37.45

4800 Credits

4800 credits/year (~400 credits/month). Everything in Free, plus:

Pro

Starting at $52.45

7200 Credits

7200 credits/year (~600 credits/month). Everything in Starter, plus:

Premium

Starting at $299.95

40800 Credits

40800 credits/year (~3400 credits/month). Everything in Pro, plus:

Scale

Per Year

Custom credits per year. Everything in Premium, plus:

Lance Burnstein Head of Sales Development, Explorium.ai
“ Lusha pays for itself 10x over “
Reach millions of decision makers and their teams

Lusha has 5 pricing editions. A free trial of Lusha is also available. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Lusha is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Lusha must be conducted with the seller.

Pricing information was last updated on April 20, 2026

Lusha Pricing FAQs

Generated using AI

Based on G2 reviewer demographics and feedback, Lusha's pricing is best suited for mid-market sales and business development teams in IT, financial services, and staffing who prospect at moderate scale. G2 reviewers from mid-market companies most frequently praise Lusha's accuracy and LinkedIn integration as strong ROI drivers. The Starter and Pro tiers suit small-to-mid-sized teams needing reliable contact data without enterprise-level budgets. Enterprise reviewers gravitate toward Premium or Scale tiers for team management and higher credit volumes. Small businesses and solo recruiters find value in entry-level plans but often flag pricing as a barrier. Lusha's pricing structure is least suited for startups or individuals with high-volume prospecting needs on tight budgets.

Lusha's free tier provides 40 credits per month with access to verified emails, phone numbers, basic and advanced filters, company data, automated email sequences, and call recordings with AI insights. Lusha's paid plans significantly expand credit allocations, starting with the Starter tier at $37.45, which adds contact and company lookalikes, bulk enrichment, an AI assistant, and buying intent topics. Higher tiers like Pro and Premium unlock API access, CSV enrichment, automated workflows, additional seats, and team management. G2 reviewers frequently cite the free tier's credit limit as too restrictive for meaningful evaluation, with many noting the low credit count prevents thorough testing before committing to a paid subscription.

Lusha's pricing draws mixed but largely positive sentiment across G2 reviews. High ratings paired with frequent cost complaints signal a premium tool that delivers measurable ROI when used strategically. G2 reviewers consistently praise data accuracy, especially for direct phone numbers, with many noting it outperforms competitors like ZoomInfo at a lower price point. However, the credit-based model is a recurring frustration, with G2 users reporting credits deplete quickly at scale, making prospecting feel costly. Small businesses and individual users find pricing particularly steep. Reviewers in IT, financial services, and staffing generally conclude the ROI justifies the expense, especially when direct dials replace gatekeeper-heavy outreach and accelerate pipeline generation.

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Lusha Pricing Reviews

(2)

Ritu S.

Inside Sales Representative | Lead Generation | Business Development

Small-Business (50 or fewer emp.)

7/25/2025

"Lusha is one of the most effective tools for connecting directly with your customers."

5/5

What do you like best about Lusha?

It provides accurate contact and company information, helping sales and marketing teams reach decision-makers faster and more efficiently. Review collected by and hosted on G2.com.

What do you dislike about Lusha?

Lusha is a useful tool for connecting with potential customers,

Occasionally i have found that some of the contact details are wrong and incorrect. Review collected by and hosted on G2.com.

adnan s.

Digital marketing manager

Mid-Market (51-1000 emp.)

10/6/2025

"It Kinda Works, I Guess? Too boring?? but gets the job done."

2.5/5

What do you like best about Lusha?

What I like best about Lusha is the simple fact that it works well enough to make me money. It’s an investment that actually pays off.

The core benefit is the data quality for the people I target—those Directors and VPs. When Lusha gives me a phone number, it's usually a direct line, not just the company’s main switchboard. That little detail is huge. It means I can skip over the whole process of being screened and get straight to the person who can sign the check.

If you think about it, Lusha isn't just saving me time; it's removing roadblocks that slow down the sales process. Getting that accurate, verified contact information means my outreach efforts are much more effective. My emails aren't bouncing, and my phone calls are actually connecting to the right desk.

This effectiveness is really what sets it apart. It directly translates into more conversations with high-level prospects, and that, in the end, makes a real difference to my sales numbers. That's why I keep the subscription. Review collected by and hosted on G2.com.

What do you dislike about Lusha?

My primary concerns with Lusha center around two main issues: data reliability and the perceived value of the pricing structure.

The tool is simply not reliable enough to justify the current expense. There are too many instances where I activate the browser extension on a prospect's profile, and Lusha either returns zero contact information or provides data that is clearly outdated, such as a previous company phone number or a bounced email address. When prospecting, these failures disrupt my workflow and wastes my allocated credits.

The second issue is the pricing model. Because the accuracy is inconsistent, the cost feels inflated. If the service guaranteed contact information with a higher success rate, the current price would be acceptable. However, for a service that frequently provides incomplete or inaccurate data, its a big issue because the return on investment diminishes significantly. The cost structure needs to better align with the actual data integrity provided to the user. Review collected by and hosted on G2.com.

What problems is Lusha solving and how is that benefiting you?

Oh, that's easy. Lusha solves the biggest problem in my job: findin' the right person to talk to.

Before Lusha, it was a real headache. I'd spend ages just diggin' through the internet, guessin' e-mail formats, or callin' a company's main line and getting sent to voicemail for like, an hour.

The way it benefits me is simple: it cuts all that time out. I spend way less time huntin' down data and more time actually talkin' to potential clients. When Lusha actually gives me a direct line or a verified e-mail, I get to skip all the gatekeepers and get right to the decision-maker.

So, it solves the problem of wasted time and bad data, which ultimately makes my job a lot easier and helps me hit my targets faster. Big win. Review collected by and hosted on G2.com.