Top Free Lead Intelligence Software

Check out our list of free Lead Intelligence Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Lead Intelligence Software to ensure you get the right product.

Results: 36
(1,036)4.3 out of 5
Optimized for quick response
Entry Level Price:Free 5 credits/month

Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. Lusha helps you build that trust using simple tools which allow you to enrich and verify business profiles. Today, over 250,000 sales representatives, recruitment managers and marketers transform the way they engage with their leads, contacts and candidates by using Lusha on a daily basis. Our customers range from small and medium businesses to

DD
Makes sales easy. Can find anyone direct phone num and mail id with lusha, synchronized with linkedin makes great for sales ppl. Downloading the... Read review
RP
Ease of use and price. Fairly intuitive and interfaces well with LinkedIn. Read review
(423)4.2 out of 5

Datanyze helps sales and marketing professionals find and connect with B2B prospects, supplying actionable contact information, including email addresses, direct dial and mobile numbers directly from LinkedIn profiles and company websites without leaving your browser. Our Google Chrome extension, smooth interface, and comprehensive dashboard highlight a user experience that’s always looking forward, helping you quickly find and connect with your next customer and skate circles around the competi

Aileen Mae P.
AP
Very useful in propecting leads. I used this to research contact details of my prospects. It is very easy to use. Read review
UC
Insight in revenue and the website technographics, which displays the software a company uses. Also the insight in words used for SEO give quick... Read review
(225)4.1 out of 5
Optimized for quick response

Prospecting should be fun and easy.  Sadly,  many sales reps hate prospecting. That's why we built LeadIQ.  LeadIQ eliminates the most annoying parts of prospecting,  helping sales reps get new deals with less work. The average sales rep only spends 1/4 of their time actually prospecting. That's because reps spend their days looking up prospects in Salesforce, researching them on the web, finding lead contact info, and doing manual data entry. That's not why you hired your sales team, it's not

UC
i used lead iq as a sales development representative earlier this year with a trial that my company got us...the company i work at datadog was... Read review
UI
LeadIQ is easy to use and has a number of great integrations with tools like LinkedIn Sales Navigator, Salesforce and Outreach. The ability to add... Read review
(312)4.8 out of 5
Entry Level Price:$0 5 Credits

UpLead is a B2B prospecting platform that provides the highest quality B2B contact & company data. Features include: real-time email verification, worldwide contacts in over 200 countries, 50+ search criteria, technology tracking, account based marketing, competitor intelligence, email pattern intelligence, social profile links, Salesforce & 12 other CRM integrations, robust API and more.

Gary M.
GM
Price, and ease to work and integrate with other tools. Read review
CM
Price is very affordable and easy to use Read review
(154)4.1 out of 5
Entry Level Price:$0 month

More than 6.5 million businesses around the world trust RocketReach. Amongst them are some of the biggest - Apple, Google, Amazon, Facebook, and 95% of the S&P 500. RocketReach’s machine learning distills 1000s of public data points, discovering verified email, phone numbers, and social media profiles for over 450 million profiles, at 15 million companies worldwide. Signup for free at rocketreach.co. Our powerful API powers external tools & workflows, solving business needs that range fr

Raudel W.
RW
Easy and simple to look up information on individuals and companies Read review
UI
For relatively inexpensive you can access emails for executives Read review
(278)4.5 out of 5
Optimized for quick response
Entry Level Price:$0 /month

Lead411 provides the most comprehensive and accurate information about contacts and companies available in the marketplace. Through targeted filters, and sales intelligence data points, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Our sales intelligence triggers are an easy way for you to filter for companies that make the most sense to reach out to. Sales Intelligence data

UI
It's one of the most affordable options out there for lead lists. The data is very good. What sets them apart is not having to lock into an... Read review
UC
While it has it's limitations, Lead411 gets me 80-85% of the information I am looking for at a fraction of the cost of some of the other software... Read review
(493)4.4 out of 5

Today’s top sales orgs know the value of better data—smarter scoring, better routing, and more revenue won. Clearbit automatically updates your sales records with accurate, verified company and contact data. With best-in-class data at your fingertips, you’ll have better insights into your prospects and more time to connect with them. Better data also means better targeting: Set up smart lead scoring and segmented lists, so you always reach out with the right message. Plus, get alerts when key

UF
The fact that you can easily connect with any of your prospective leads and get decent results at a nice price, is pretty much the best thing about... Read review
Matthew H.
MH
The information provided is very accurate, and also allows users to find additional contacts, together with LinkedIn profiles to obtain essential... Read review
(103)4.7 out of 5

Find any business professional's contact information. Search entire market segments, or for specific individuals or accounts. Used by salespeople, recruiters, and marketers to help them build their ideal list of leads and candidates. LeadFuze aggregates the world’s professional data to continue to deliver the freshest leads to you. It's prospecting, automated!

Doug E.
DE
LeadFuze is an easy and cost effective way to get access to new customers. It is also very easy to pinpoint the trype of customers you want my job... Read review
AM
I love that you have the option to download lots and lots of good quality B2B leads for your business. They are quality leads. Their support team... Read review
(156)4.5 out of 5
Entry Level Price:$99/mo per user

Apollo is a data-first engagement platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered do more than just conduct outreach - they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices. By working in a unified platform, reps and managers alike save hours of tim

The REAL Jay V.
TV
The easy list filtration process allows for refined targeting, so many filters! Read review
Christian O.
CO
The price and capabilities are incredible. This could change the sales enablement space because it's not ridiculous price points at like 50k a year... Read review

Successful B2B Marketers Start Here. Promote your content with the #1 B2B Content Syndication Lead Generation Network. B2B Marketers are empowered with self-serve and full-service solutions to achieve lead generation success with content. Here's how it works: • Syndicate content across the largest B2B lead generation network • Reach professional decision makers actively researching business-related topics • Set company and job specific filters (including ABM) • Capture intent-based leads mat

Carolina G.
CG
I found out about NetLine at a content marketing conference and it was one of the most valuable takeaways I had from it. I've reached my lead goals... Read review
Michael B.
MB
Netline allows us to identify leads in the earliest stages of the buying journey. Their cost is better than anyone out there. Their service is... Read review
(161)4.7 out of 5
Optimized for quick response

ConnectLeader provides multi-channel B2B sales engagement technologies for all types of sales roles to increase their top line revenue by increasing productivity up to 800%. Our Intelligent Sales Acceleration and multi-channel Sales Engagement platform gives sales, lead generation, and marketing teams powerful tools to identify the right prospects, obtain accurate contact data, and enable accelerated communication using our sales connectivity optimization and lead nurturing solutions. Beware; on

Avi A.
AA
We have been using ConnectLeader for a while now, and have seen wonderful results. Our BDR teams are able to dial 10x the volume in a given day... Read review
UI
The technology dials the lists that I prepare so I can have more conversations. It automates the messy part of who to call. It allows me to focus... Read review
(98)4.3 out of 5
Optimized for quick response
Entry Level Price:Free

FullContact is the leading SaaS provider of privacy-safe Identity Resolution. Using its patented Identity Graph, FullContact enables brands and marketing platforms to connect, consolidate, and enrich fragmented or incomplete offline, online, professional, and personal identifiers. These identities & hundreds of marketing attributes can be queried by the graph to identify an individual from the billions of people within the Identity Graph. We help marketers and companies identify their cust

George B.
GB
FullContact syncs my contact lists, tags/labels, and can automatically get new info from signature blocks. There's support for adding LinkedIn or... Read review
BF
FullContact provides a very simple to use API to fetch details about contacts you may have limited data about. We receive leads often with only an... Read review
(145)4.3 out of 5
Entry Level Price:FREE

About RingLead RingLead is a SaaS cloud-based data orchestration platform that offers a complete end-to-end suite of solutions to discover, clean, protect, enhance, segment, score, and route your CRM and marketing automation data. Since 2003 RingLead has helped solve the data challenges of Fortune 500, and other large, medium, & small enterprises across the globe. RingLead automates the way organizations conduct their most important data processes: - Deduplication - Normalization - Enri

PN
I love the ability to define so many different rules when merging records (ie: taking the highest engagement stage, combining dependent fields... Read review
UI
Calls can be diverted to your phone. It does not cost to make calls abroad. I do not have to use my personal phone to make calls. Read review
(24)4.6 out of 5
Entry Level Price:$125 Per user per month

Discover new prospects in minutes, get instant access to business contact information, and conduct targeted outreach with LeadLeaper’s cloud-based sales intelligence and prospecting app for sales professionals. With LeadLeaper, it's a snap to email dozens of new contacts and then track their interest, giving you more time to devote to prospects that are really interested in meeting with you. LeadLeaper is the perfect pipeline-building tool for any organization looking for a better, faster way t

UM
I love that I can quickly find email addresses with a click of a button while I prospect on LinkedIn. The email template features are also great... Read review
Tristan J.
TJ
Simplicity, ease and speed of finding comanies and contacts. Read review
(47)4.7 out of 5
Entry Level Price:$0 0 NA Custom

SimilarWeb Sales Solution allows you to find, win, retain and expand more business all from a single solution. With data on over 80 million companies we can help you: - Find relevant new accounts for your business by filtering by over 100 qualification criteria - Qualify accounts using advanced digital metrics, through a native Salesforce connector (or another system through API) - Fully understand your prospects and customers by using in depth market intelligence data including web traffic,

anthony B.
AB
It is very easy to use and read. The UI is very user-friendly. The data is also very valuable and fairly accurate Read review
María P.
MP
I can see the most important metrics regarding the clients, for instance publishers who are driving traffic, traffic change, monthly visits, etc. I... Read review
(47)4.7 out of 5
Entry Level Price:$0 0 NA Custom

SimilarWeb Sales Solution allows you to find, win, retain and expand more business all from a single solution. With data on over 80 million companies we can help you: - Find relevant new accounts for your business by filtering by over 100 qualification criteria - Qualify accounts using advanced digital metrics, through a native Salesforce connector (or another system through API) - Fully understand your prospects and customers by using in depth market intelligence data including web traffic,

anthony B.
AB
It is very easy to use and read. The UI is very user-friendly. The data is also very valuable and fairly accurate Read review
María P.
MP
I can see the most important metrics regarding the clients, for instance publishers who are driving traffic, traffic change, monthly visits, etc. I... Read review
(38)4.5 out of 5
Entry Level Price:$40 50 credits / 1 user

Swordfish is the world's most powerful person search engine. Swordfish aggregates data from the world's top person identity verification providers such as Hoovers, Dun & Bradstreet, Experian and hundreds of other independent sources & live feeds to bring you up to date, valid, direct contact information for the people you are looking for. Swordfish is used by the world's top recruiters, sales and investigative professional's at the world's top defence, tech and government agencies. F

UC
When using the other free trials of Google extension email grabs, Swordfish grabbed the most personal emails which is what I need. Read review
Julián P.
JP
It is a very friendly and useful tool. It uses a good plugin for all the social media and it is super useful in linkedin. Read review
(29)4.7 out of 5

Maroon.ai is a predictive intelligence product company for enterprise sales and marketers. The plug and play product integrates with your marketing automation and CRM systems and leverages machine learning and predictive classification to determine the deepest context. Using this context to go enhance the quality of your funnel, be it inbound or outbound. All models a built for efficiency and confidence levels or 70% or higher are standard using this product. Typical problems customers solve us

AH
From start to finish it took us about 10 hours to setup. This included all upstream and downstream integrations, the initial modeling and setting... Read review
UV
Account level prioritization by portfolio and targeting. by industry preferences and sector categories. One of the few solutions in the market... Read review
(13)4.5 out of 5
Entry Level Price:$3,495 35,000 leads

LeadGrabber Pro is a B2B sales intelligence tool which can be used to build a list of prospective clients from professional networking sites. The tool captures new contacts from online directories as well as professional and social networking sites. LeadGrabber Pro extracts contact information from these websites in a single click, including name, job title, email address, company, phone, etc. And stores these values in a spreadsheet format. But, contacts found online typically lack business e

UC
LeadGrabber gets the contact information from the websites in a single click. It grabs the name, job title, email address, company, phone, etc. and... Read review
(18)4.3 out of 5

SalesOptimize is a market intelligence company that uses deep web analytics to capture valuable data on businesses around the world, converting these insights into qualified sales leads. Identify your entire market opportunity with our self-serve, lead generation platform & uncover rich information about your potential customers to help you win deals more effectively. We also provide contact data for the decision makers you want to talk to, including company phone numbers & valid email a

AF
Our inside sales team uses this tool on a daily basis. We find SalesOptimize to be key to our ability to reach out to ecommerce merchants quickly... Read review
(22)4.7 out of 5

CloudLead uses machine learning tools backed by human researchers to help B2B sales and marketing teams scale their outbound processes. With CloudLead businesses can identify new customer leads, update & improve existing lead database and setup managed outbound email processes.

UI
Reliable turnaround and responsiveness to specific data formatting/queries are a big plus. Read review
UM
The CloudLead team is great and and they respond quickly. We are able to get a targeted list of contacts (in terms of industry, company size,... Read review
(9)4.7 out of 5

LeadCandy is a B2B lead generation and prospecting software - powered by reliable business data, with 95% email accuracy guarantee. LeadCandy has one of the largest database of business decision makers from United States: 3.5 Million C-level contacts, 2.9 Million Vice Presidents, 7.7 Million Directors.

Lois B.
LB
I find LeadCandy to be one of the best tools for accurate prospecting and building pipelines. It is easy to use, quick to find contacts, email... Read review
(11)4.3 out of 5

Cloud-basedLinkedIn Automation Software. Generate 10X LinkedIn Leads. Saves a ton of time by automating manual and tedious tasks. Send invites and messages with drip follow-ups after connection | Reply auto detection | Auto endorse | Auto-follow & Auto Visit people | Save searches & Message templates | Dashboard, Stats & Analytics | Download campaign data | LinkedIn and Sales Navigator compatible. Works in the background. No need to be tied to your browser. Very user-friendly UI.

Nicc L.
NL
14 day free trial sold me the product. Price point compared to competitors is great. The business results have been amazing Read review
Jake B.
JB
Firstly, the price point. It has all the functionality of much more expensive software and has allowed me to expand. The interface is brilliantly... Read review
(13)3.9 out of 5
Entry Level Price:$0 per month

LeadMine is one of the simple and powerful lead generation platform trusted by 1000+ companies across the world. We at LeadMine strive to provide highly qualified, verified and most importantly, accurate professional business leads. With our tools, you can find your prospects under five seconds.

Seema T.
ST
We have data from all sectors which is commendable Read review
(23)4.7 out of 5
Entry Level Price:$ 199 per month

OceanFrogs is a sales intelligence platform that allows you to go to market in a week or less. Intent data, Technology usage tracker, lead scoring to allow B2B marketers/sales to figure out their addressable market. OceanFrogs takes pride in providing international data (APAC, Japan, India, and the USA). We track more than 9000 technologies, 1000 intent topics, and more than 10 million companies worldwide. OceanFrogs provides search by teams, products, and services in a way that it brings th

UM
The platform has features like tracking ex-user movements, decision maker intelligence, and techno graphics, which I found really useful. It also... Read review
(24)4.9 out of 5
Entry Level Price:$0 14 days free

Diffbot provides a suite of products built to turn unstructured data from across the web into structured, contextual databases. Diffbot's products are built off of cutting-edge machine vision and natural language processing software that's able to parse billions of web pages every day. Diffbot Knowledge Graph Diffbot's Knowledge Graph product is the world's largest contextual database comprised of over 10 billion entities including organizations, people, products, articles, and more. Knowledge

Ryo C.
RC
Before using Diffbot, we considered building our own scraping system. This would have cost us at least 4 weeks of development time up-front and 1-2... Read review
UD
Diffbot is powerful and simple to use. Users from basic to advanced levels of technical expertise can use Diffbot and extract content from the web... Read review
(12)4.6 out of 5
Optimized for quick response

DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency, performance and results. Precisely target the right buyers, personalize your outreach, and drive more conversions. The DealSignal Data Platform provides access to 600M+ global companies and contacts with over 100 data points, including detailed account profiles, contact profiles, verified emails, corporate & direct phones, social URLs, and mailing addresses – all with 97%

KB
My clients are targeting companies of all shapes and sizes in countries all around the globe. DealSignal was the only data company that... Read review
Mikhail B.
MB
Speed is great (usually results are delivered under 48 hours), accuracy fully meets our expectations, # of available filters is good to satisfy our... Read review
(5)4.8 out of 5
Entry Level Price:$ 29 40 credits per month

Mr. E - Find direct contact number of prospects Mr. E by EasyLeadz is the easiest way to find B2B contact numbers with just one click. Enrich any business profile with direct mobile numbers i.e direct dials. Our hit rate and the numbers accuracy is probably the best in the industry. Actions speak louder than words, try it out for free. Who can use this extension? Anyone who is looking for efficient and faster ways to reach out to other professionals over phone calls can use this extension to

Mohammad F.
MF
I used to get contacts to get contact details of potential HRs and it didn't disappoint me at all It was quick and prompt with the details Read review
UP
I like most that it gave me numbers that I wasn’t able to find anywhere else!! For a very very very top-level Internet company for which I had an... Read review
(16)4.7 out of 5
Entry Level Price:$0 0 Custom Annual

FoxBound unites Data and Sales Automation to create a single, streamlined platform to help sales teams perfect their prospecting workflows. With our list-building Chrome plugin and a 60 million+ B2B contact repository fused with sales engagement, reps can execute the entire pipeline generation process with ease.

Shreyansh S.
SS
I have been using this product for the past 2 weeks and it has resulted in my firm getting 10 business meeting already. Great product, great price,... Read review
SM
Ease of use, one-stop solution for your B2B sales outreach, worth the buck. Read review
(1)1.0 out of 5

Red Flag Alert is a business information database with records on every UK and Northern Ireland business. Red Flag Alert allows you to effectively assess the financial health of a business with detailed business reports, monitors any changes in circumstances in a business through real-time e-mail alerts, identifies and targets your ideal business prospects through an online search function with options for basic and advanced business demographics search.

Sarah A.
SA
They've taken publicly available information and presented it in a way that's straightforward to use and their flag system is helpful and accurate. Read review

Top 10 Free Lead Intelligence Software in 2021

  • Lusha
  • Datanyze
  • LeadIQ
  • UpLead
  • RocketReach

Learn More About Lead Intelligence Software

What is Lead Intelligence Software?

One of the major challenges faced by salespeople is keeping customer and prospect data up to date. Another important issue is to find relevant information about opportunities without spending too much time gathering and analyzing large volumes of data. To address these challenges, lead intelligence software helps companies optimize their lead management process by using external and internal data and insights.

This type of software does not provide lists of leads nor does it manage the entire lifecycle of an opportunity. Therefore, it cannot replace lead generation software. For this reason, lead intelligence software always integrates with other sales and marketing solutions.

Key Benefits of Lead Intelligence Software

  • Improve lead conversion and closing rates
  • Optimize the lead management processes
  • Reduce the time spent to qualify leads

Why Use Lead Intelligence Software?

Lead management software provides functionality to capture and generate leads but does not always help with choosing the opportunities that are more likely to convert into sales. Lead intelligence software fills this gap by enriching leads with additional data that is not included in standard lead management software.

Improve sales and revenue — Lead intelligence software helps sales and marketing teams focus more on selling and spend less time on manually managing leads. Also, the information provided by lead intelligence solutions are used to identify new opportunities for upselling and cross-selling to existing customers.

Increase productivity — CRM and sales products require a lot of manual work and data entry, which hurts the productivity of the salespeople. Traditional lead management tools are no exception, but lead intelligence helps address this challenge by providing curated customer data that users don’t need to gather, clean, and analyze.

Enhance customer satisfaction — Other than increasing sales, lead intelligence software is used to learn more about prospects and customers, which leads to long time business relationships. Customers who feel understood and respected tend to be happier, more loyal, and more likely to become advocates for the products and services they acquire.


Who Uses Lead Intelligence Software?

Anyone involved in sales and marketing can benefit from using lead intelligence software. This software type is particularly important to companies that are having a hard time finding valuable leads. A few examples are providers of expensive products and services or businesses from niche industry segments.

Sales teams — To be productive, salespeople need to identify the leads that have the most potential to convert into sales. Even with other types of software such as lead capture and lead generation, sales teams spend a lot of time on manual tasks to qualify leads. Lead intelligence software facilitates sales activities by providing additional information about prospects and customers, increasing the chances of closing a sale. The sheer volume and complexity of this data may be overwhelming, which is why lead intelligence software delivers structured insights that are easier to use.

Marketing — While the main purpose of this type of software is to help sales teams close deals, markets also use it to deploy personalized campaigns. Better targeting generates new sales opportunities. Marketing professionals use the insights it provides to optimize their strategies, better understand demand, and adapt to market changes.

Small business owners — Since many small businesses don’t have dedicated sales teams, their owners are usually in charge of finding new opportunities. As sales are not their only responsibility, small business owners need to quickly and efficiently find prospects and the information required to convert them into customers.

Kinds of Lead Intelligence Software

Depending on how the software is sold and used, there are two main types of lead intelligence software.

Standalone — Some products focus exclusively on lead intelligence and can only be acquired and used separately from other solutions. These tools need to integrate with lead capture and lead generation software and with CRM or sales solutions. Standalone lead intelligence products enrich and optimize leads generated by other products, and transfer the best opportunities to the solutions used by the sales teams. This option is most beneficial to companies with robust CRM and sales software and only need supplemental functionality for lead intelligence.

Part of a larger system — Lead intelligence functionality is often provided as a module of a system that includes other features for sales, marketing, or lead capture and analysis. This is a good option for companies that need to replace outdated or limited CRM systems and improve their lead management processes.


Lead Intelligence Software Features

The functionality provided by lead intelligence software varies from one product to another, but usually includes the following features. Some products also include the advanced features mentioned below.

Data management and enrichment — Since lead intelligence software uses many types of data, it needs to manage data sources, allow users to import and export data, and perform data synchronization between multiple systems. The most common data sources used in lead intelligence are software systems such as CRM and sales, social media, and databases containing contact information and other details on companies and their employees.

List building and management — Salespeople categorize leads based on multiple criteria, such as customer type, industry, location, and so on. These lists are improved using lead intelligence data, which allows users to verify and recategorize them. This allows sales and marketing teams to better target prospects with similar characteristics.

Lead scoring — An increasing number of lead intelligence products use predictive models for lead scoring and qualification. This allows users to assign ratings to leads based on their potential to generate new business opportunities. A lead score can change and lead intelligence data provides valuable data to update scores with the latest and most reliable information.

Profiles — Sales and marketing professionals define profiles of ideal customers which they use to define and implement lead generation strategies. Lead intelligence software provides valuable information to identify the prospects that are a close match to the ideal customer profile.

Alerts and notifications — As lead data gets updated frequently, users need to know when changes occur. For instance, when a prospect switches jobs, sales teams may want to approach the prospect to check if the new company could be a potential customer. Similarly, when a decision maker involved in sales negotiations leaves a company, leads can be compromised and salespeople need to take corrective actions.

Workflows — Workflows define what steps are necessary at each stage of the lead intelligence process. For instance, leads are assigned to salespeople based on predefined criteria and workflows. When lead details change, the opportunity may be reassigned or moved to another stage. Since manual changes are time consuming and prone to error, workflows help users automate the processes using business logic. The system should allow administrators to override changes made automatically, but only when approved by a manager.

Search — Since lead intelligence software uses large volumes of data, it is important for users to easily find relevant information. Search functionality is therefore critical and should include features such as autocomplete, advanced filters, and intelligent search (ranking by relevance and display similar results).

Additional Lead Intelligence Software Features

Verified data — Most public data isn’t always validated by objective third parties to ensure that it’s accurate. For instance, contact information found on social media networks may be out of date or misleading. To address this challenge, providers of lead intelligence software verify the information by contacting companies and confirming their contact details and other business data types.

Developer APIs — Lead intelligence software needs to integrate with other software, and vendors cannot always provide connectors or APIs for each solution used by their customers. Instead, vendors allow users to create custom APIs for easier integration with any compatible system.


Potential Issues with Lead Intelligence Software

Integration — Unless they are part of a suite, lead intelligence software solutions only deliver optimal results when they can exchange data with other systems. While vendors provide integration and APIs with the most popular CRM and sales solutions, integration with other systems may be challenging. Thus, buyers may need to make additional investments in customized integrations, which are not included in the standard cost of lead intelligence products.

Specialization — Since lead intelligence products were created for B2B sales, some of them may specialize in industry sectors such as manufacturing or retail. This specialization provides more accurate opportunities for the active companies in these industries, but may not be very useful for other industries.

Compliance — Since lead intelligence software relies on large volumes of customer data, this type of software needs to comply with privacy and security regulations. Ideally, buyers shouldn’t worry about these challenges, and vendors should provide information compliant with all applicable regulations. Buyers need to ensure that vendors do their due diligence and do not expose private or business data.