The combination of global coverage, accurate decision-maker identification, and the HubSpot integration is what sets Grata apart for us. We're an M&A advisory firm operating across North America, Europe, India, Singapore, and Australia, so US-centric or Europe-only tools were a non-starter. Grata is the only platform we evaluated with proper global sector coverage — when we're researching a fragmented niche like cyber services or engineering boutiques in DACH or APAC, the companies are actually there. The keyword-based search and website synthesis is the standout feature. I can describe a micro-niche in plain English, surface the right companies, and reliably get to the founder or senior decision maker — not a junior contact. That's transformed our outbound: instead of spray-and-pray to 10,000 tech services companies, we send a health tech report to ~100 verified health tech companies. Open rates and deliverability both improved. The HubSpot integration saves significant CRM hygiene work — new companies and contacts flow into our pipeline without manual rekeying. Unexpected benefit: Grata has become an onboarding accelerator. When we hired a senior specialist recently, we used it to surround them with target companies beyond their own network — they were productive on origination weeks earlier than they otherwise would have been.

What I like best about Grata is how powerful and efficient it is for discovering relevant companies. The platform makes it much easier to identify businesses that fit very specific criteria, uncover similar companies, and build high-quality target lists quickly. Instead of spending hours manually searching across different sources, Grata helps streamline the research process and surfaces companies that might otherwise be missed. It is especially valuable for market mapping, prospecting, and M&A-style research where accuracy, speed, and breadth of company discovery really matter.

Grata provides really usefull financial information and generic information about private companies, which isn't always available in the usual platforms such as Cap IQ. It also has an events platform that is super useful to understand which companies are attending and event in a specific industry