What I like best about Grata is how powerful and efficient it is for discovering relevant companies. The platform makes it much easier to identify businesses that fit very specific criteria, uncover similar companies, and build high-quality target lists quickly. Instead of spending hours manually searching across different sources, Grata helps streamline the research process and surfaces companies that might otherwise be missed. It is especially valuable for market mapping, prospecting, and M&A-style research where accuracy, speed, and breadth of company discovery really matter. Review collected by and hosted on G2.com.

Sometimes the keyword-based search can surface companies that are not fully relevant to the intended criteria. This means results occasionally require additional manual filtering and review to remove less relevant targets. That said, it is a relatively small issue compared to the overall value of the platform, and with more precise keywords and filters, the search results usually become much stronger. Review collected by and hosted on G2.com.

The combination of global coverage, accurate decision-maker identification, and the HubSpot integration is what sets Grata apart for us.

We're an M&A advisory firm operating across North America, Europe, India, Singapore, and Australia, so US-centric or Europe-only tools were a non-starter. Grata is the only platform we evaluated with proper global sector coverage — when we're researching a fragmented niche like cyber services or engineering boutiques in DACH or APAC, the companies are actually there.

The keyword-based search and website synthesis is the standout feature. I can describe a micro-niche in plain English, surface the right companies, and reliably get to the founder or senior decision maker — not a junior contact. That's transformed our outbound: instead of spray-and-pray to 10,000 tech services companies, we send a health tech report to ~100 verified health tech companies. Open rates and deliverability both improved.

The HubSpot integration saves significant CRM hygiene work — new companies and contacts flow into our pipeline without manual rekeying.

Unexpected benefit: Grata has become an onboarding accelerator. When we hired a senior specialist recently, we used it to surround them with target companies beyond their own network — they were productive on origination weeks earlier than they otherwise would have been. Review collected by and hosted on G2.com.

HubSpot sync is solid but it's sometimes hard to manage complexities around domain names and changes to company status. It'd be neat to be able to define some additional rules to manage the integration Review collected by and hosted on G2.com.

The ability to filter for a number of criteria allowed me to only focus on only the companies that are highly relevant for me, which greatly increased efficiency.

It is also great for teams because each team member is able to use Grata while not duplicating efforts across team members because you can filter out any companies that other team members have researched. Review collected by and hosted on G2.com.

The email data is very good, but there is a small percentage of companies in the database that do not have email data. Review collected by and hosted on G2.com.

Grata's database of private companies has been instrumental as I have evaluated target industries prior to launching a search fund. The easy filters, including revenue estimates, employee estimates, funding, and NAICS codes, have made it easy for me to find examples of target companies in different industries and identify new industry niches to consider. It has also been helpful to search the investor database and look at transaction history to understand the recent M&A activity in different industries. Review collected by and hosted on G2.com.

The cost can be prohibitive in the early stages of research for search funds before capital has been raised, although the value it has brought me has been immense. Review collected by and hosted on G2.com.

UI/UX is incomparable - having used almost every provider on the market in the past, it is unmatched. Keyboard shortcuts to flip through companies, 2-click add to lists, etc. Also - being able to filter out companies I have seen already or that my team has already exported - massive time saver, prevents us from going over lists multiple times.<br><br>AI find similar is among the best out there (try to use Pitchbook or Sourcescrub to find actually relevant competitors... I'll wait).<br><br>CRM integration with DealCloud is miles ahead of others (have used Sourcescrub previously, which feels like using a carrier pigeon to update your CRM in comparison to Grata).<br><br>No other data provider understands vertical software like Grata. To a Pitchbook or Sourcescrub, if it's a software company, it's a software company. To Grata - what KIND of software company are you? If you're a CRM for commercial contractors, there's a vertical for that. State/local government software company? There's a vertical for that.<br><br>Phenomenal support team, takes my feature suggestions seriously, asks for feedback often, constantly adds to the platform and makes it easier to use.<br><br>When I got recruited to join a new firm, I made it a prerequisite for them to adopt Grata before I stepped foot in the door. Seriously. I use it every day, even when I don't even need to. It's that enjoyable of an experience. Review collected by and hosted on G2.com.

I used to dislike not knowing where employees of companies were located at a glance (then they fixed that). I used to not like how saved searches and tags were mixed up (then they fixed that). I also used to not like how their software verticals were murky (then they fixed that).<br><br>So... I guess my only dislike is that they took away dark mode. Review collected by and hosted on G2.com.

Grata enables you to search and discover private companies based on a variety of specific filters. The data source also provides important information such as geography, ownership dynamics, contact information, direct links to website, LinkedIn, etc. Review collected by and hosted on G2.com.

When conducting a private company search, you have to be careful with being too tight or broad with your filters so that the results are as accurate as possible. Review collected by and hosted on G2.com.

Grata is an incredibly comprehensive and intuitive sourcing tool! My favorite aspect of the software is the "AI Find Similar" feature. This tool allows me to quickly find similar companies and it allows me to filter by a myriad of constraints to ensure I'm finding the exact company profiles I'm looking for. In addition, the chrome add-in allows me to pull up an overview of any company with all the important metrics within seconds. Review collected by and hosted on G2.com.

I have no complaints. Grata is constantly adding new features, enhancing pre-existing features and providing an easy to use platform. Review collected by and hosted on G2.com.

The comprehensiveness and accuracy of data provided by the product. Features are easy to utilize; and what I love the most is the AI Core Focus function. As for their customer service, the promptness and how eager they are to solve the issues I have is exceptionally commendable. Review collected by and hosted on G2.com.

Not a dislike but something that could be helpful is a "sample company" space in when researching companies. Review collected by and hosted on G2.com.

Mouse-less navigation of search, quality business description content, integration with CRM, one-click list assignments of individual results. UI/UX blows Sourcescrub and Pitchbook out of the water (I use those too... Sourcescrub tried and only made things worse somehow). Faster than any other data platform out there, and I routinely look through dozens if not hundreds of companies per day. Really phenomenal product, support team/account management team are fantastic people to work with. Review collected by and hosted on G2.com.

Not too many cons - only minor dislike is sometimes inaccurate company HQ locations or domiciles of employees EDIT: They've since changed this. Unbelievable. Really, really solid implementation of employee data and has made my life that much easier. Review collected by and hosted on G2.com.

Really great global coverage. The AI find similar feature is valuable for discovery. Review collected by and hosted on G2.com.

No real issues to speak of. It does what it needs to do, and does it well. Review collected by and hosted on G2.com.