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Lead Intelligence reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Lead Intelligence Software for Small Businesses

    Products classified in the overall Lead Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Lead Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Lead Intelligence category.

    In addition to qualifying for inclusion in the Lead Intelligence Software category, to qualify for inclusion in the Small Business Lead Intelligence Software category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 10 Lead Intelligence Software for Small Businesses

    • ZoomInfo
    • Cognism
    • Lusha
    • UpLead
    • Lead411
    • Apollo.io
    • LeadFuze
    • RocketReach
    • D&B Hoovers
    • LeadIQ

    Compare Small Business Lead Intelligence Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (4,438)4.4 out of 5
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    ZoomInfo combines the world’s most comprehensive business database with best-in-class technology to fuel your go-to-market strategy from start to finish, and provide an accurate, 360-degree view of customers, prospects, and opportunities. With robust features and integrations seamlessly incorporated into your workflows, the company is on a mission to deliver MORE. More leads for sales and marketing teams. More closed deals for sales organizations. More efficiency for operations. More control for

    (133)4.7 out of 5
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    You have revenue goals - Cognism can help you reach them. Cognism's suite of end-to-end globally compliant prospecting & sales acceleration tools can help your marketing and sales teams build quality prospect lists, find your ideal customers' direct contact information and action contact data with just a couple of clicks. Use Cognism to avoid gatekeepers and build winning, multi-touch cadences triggered by relevant sales trigger events to connect with your prospects right when they're rea

    (1,040)4.3 out of 5
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    Entry Level Price:Free 5 credits/month

    Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. Lusha helps you build that trust using simple tools which allow you to enrich and verify business profiles. Today, over 250,000 sales representatives, recruitment managers and marketers transform the way they engage with their leads, contacts and candidates by using Lusha on a daily basis. Our customers range from small and medium businesses to

    (316)4.8 out of 5
    Entry Level Price:$0 5 Credits

    UpLead is a B2B prospecting platform that provides the highest quality B2B contact & company data. Features include: real-time email verification, worldwide contacts in over 200 countries, 50+ search criteria, technology tracking, account based marketing, competitor intelligence, email pattern intelligence, social profile links, Salesforce & 12 other CRM integrations, robust API and more.

    (294)4.5 out of 5
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    Entry Level Price:$0 /month

    Lead411 provides the most comprehensive and accurate information about contacts and companies available in the marketplace. Through targeted filters, and sales intelligence data points, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Our sales intelligence triggers are an easy way for you to filter for companies that make the most sense to reach out to. Sales Intelligence data

    (170)4.5 out of 5
    Entry Level Price:$0/mo per user

    Apollo is a data-first engagement platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered do more than just conduct outreach - they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices. By working in a unified platform, reps and managers alike save hours of tim

    (104)4.7 out of 5

    Find any business professional's contact information. Search entire market segments, or for specific individuals or accounts. Used by salespeople, recruiters, and marketers to help them build their ideal list of leads and candidates. LeadFuze aggregates the world’s professional data to continue to deliver the freshest leads to you. It's prospecting, automated!

    (158)4.1 out of 5
    Entry Level Price:$0 month

    More than 6.5 million businesses around the world trust RocketReach. Amongst them are some of the biggest - Apple, Google, Amazon, Facebook, and 95% of the S&P 500. RocketReach’s machine learning distills 1000s of public data points, discovering verified email, phone numbers, and social media profiles for over 450 million profiles, at 15 million companies worldwide. Signup for free at rocketreach.co. Our powerful API powers external tools & workflows, solving business needs that range fr

    (376)3.9 out of 5
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    A sales intelligence solution that leverages data and analytics to help sales and marketing professionals build a faster path from prospect to profitable relationship. Real-time business intelligence, robust search capabilities, and in-depth company profiles make it easy to target opportunities at the right time with the right message, so you can close business faster. Our solution can help you: • Build prospect lists for targeted sales outreach • Plan for sales calls and have more informed con

    (227)4.1 out of 5
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    Prospecting should be fun and easy.  Sadly,  many sales reps hate prospecting. That's why we built LeadIQ.  LeadIQ eliminates the most annoying parts of prospecting,  helping sales reps get new deals with less work. The average sales rep only spends 1/4 of their time actually prospecting. That's because reps spend their days looking up prospects in Salesforce, researching them on the web, finding lead contact info, and doing manual data entry. That's not why you hired your sales team, it's not

    (33)4.8 out of 5

    Norbert is an intelligent lead generation tool that can find anyone's corporate email address and enrich it with data that drives conversion.

    (50)4.4 out of 5
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    Slintel, the leader in capturing technographics-powered buying intent, helps companies uncover the 3% of active buyers in their target market. Slintel evaluates over 100 billion data points and analyzes factors such as buyer journeys, technology adoption patterns, and other digital footprints to deliver market & sales intelligence. Slintel's customers have access to the buying patterns and contact information of more than 15 million companies and 180 million decision makers across the world

    (98)4.3 out of 5
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    Entry Level Price:Free

    FullContact is the leading SaaS provider of privacy-safe Identity Resolution. Using its patented Identity Graph, FullContact enables brands and marketing platforms to connect, consolidate, and enrich fragmented or incomplete offline, online, professional, and personal identifiers. These identities & hundreds of marketing attributes can be queried by the graph to identify an individual from the billions of people within the Identity Graph. We help marketers and companies identify their cust

    (423)4.2 out of 5
    Entry Level Price:Free 10 credits/month

    Datanyze helps sales and marketing professionals find and connect with B2B prospects, supplying actionable contact information, including email addresses, direct dial and mobile numbers directly from LinkedIn profiles and company websites without leaving your browser. Our Google Chrome extension, smooth interface, and comprehensive dashboard highlight a user experience that’s always looking forward, helping you quickly find and connect with your next customer and skate circles around the competi

    Successful B2B Marketers Start Here. Promote your content with the #1 B2B Content Syndication Lead Generation Network. B2B Marketers are empowered with self-serve and full-service solutions to achieve lead generation success with content. Here's how it works: • Syndicate content across the largest B2B lead generation network • Reach professional decision makers actively researching business-related topics • Set company and job specific filters (including ABM) • Capture intent-based leads mat

    (494)4.4 out of 5

    Today’s top sales orgs know the value of better data—smarter scoring, better routing, and more revenue won. Clearbit automatically updates your sales records with accurate, verified company and contact data. With best-in-class data at your fingertips, you’ll have better insights into your prospects and more time to connect with them. Better data also means better targeting: Set up smart lead scoring and segmented lists, so you always reach out with the right message. Plus, get alerts when key

    (163)4.7 out of 5
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    ConnectLeader provides multi-channel B2B sales engagement technologies for all types of sales roles to increase their top line revenue by increasing productivity up to 800%. Our Intelligent Sales Acceleration and multi-channel Sales Engagement platform gives sales, lead generation, and marketing teams powerful tools to identify the right prospects, obtain accurate contact data, and enable accelerated communication using our sales connectivity optimization and lead nurturing solutions. Beware; on

    (42)4.6 out of 5
    Entry Level Price:$40 50 credits / 1 user

    Swordfish is the world's most powerful person search engine. Swordfish aggregates data from the world's top person identity verification providers such as Hoovers, Dun & Bradstreet, Experian and hundreds of other independent sources & live feeds to bring you up to date, valid, direct contact information for the people you are looking for. Swordfish is used by the world's top recruiters, sales and investigative professional's at the world's top defence, tech and government agencies. F

    (140)4.6 out of 5
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    Metadata.io is the first Autonomous Demand Generation platform for B2B marketers, built by B2B marketers. In a crowded space of marketing technologies, Metadata’s patented AI engine automates the most important, but repetitive tasks in marketing. Metadata understands your company’s ideal customer profile; automatically builds audiences of the most likely buyer personas from your target accounts; launches, monitors, and optimizes multi-channel campaigns; fully enriches your leads; and provides

    (15)4.7 out of 5
    Entry Level Price:$ 29 40 credits per month

    Mr. E - Find direct contact number of prospects Mr. E by EasyLeadz is the easiest way to find B2B contact numbers with just one click. Enrich any business profile with direct mobile numbers i.e direct dials. Our hit rate and the numbers accuracy is probably the best in the industry. Actions speak louder than words, try it out for free. Who can use this extension? Anyone who is looking for efficient and faster ways to reach out to other professionals over phone calls can use this extension to

    (14)4.4 out of 5

    Cloud-basedLinkedIn Automation Software. Generate 10X LinkedIn Leads. Saves a ton of time by automating manual and tedious tasks. Send invites and messages with drip follow-ups after connection | Reply auto detection | Auto endorse | Auto-follow & Auto Visit people | Save searches & Message templates | Dashboard, Stats & Analytics | Download campaign data | LinkedIn and Sales Navigator compatible. Works in the background. No need to be tied to your browser. Very user-friendly UI.

    (24)4.6 out of 5
    Entry Level Price:$110 Per user per month

    Discover new prospects in minutes, get instant access to business contact information, and conduct targeted outreach with LeadLeaper’s cloud-based sales intelligence and prospecting app for sales professionals. With LeadLeaper, it's a snap to email dozens of new contacts and then track their interest, giving you more time to devote to prospects that are really interested in meeting with you. LeadLeaper is the perfect pipeline-building tool for any organization looking for a better, faster way t

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    Check out the G2 Grid® for the top Lead Intelligence Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    Leaders
    High Performers
    Contenders
    Niche
    D&B Hoovers
    ZoomInfo
    Lead411
    Datanyze
    LeadLeaper
    FullContact
    ConnectLeader
    Metadata.io
    RocketReach
    LeadIQ
    NetLine Corporation
    LeadFuze
    VoilaNorbert
    Apollo.io
    Clearbit Enrich
    Lusha
    Cognism
    UpLead
    Slintel
    Mr. E by EasyLeadz
    Swordfish
    we-connect.io
    Market Presence
    Satisfaction

    Learn More About Lead Intelligence Software

    What is Lead Intelligence Software?

    One of the major challenges faced by salespeople is keeping customer and prospect data up to date. Another important issue is to find relevant information about opportunities without spending too much time gathering and analyzing large volumes of data. To address these challenges, lead intelligence software helps companies optimize their lead management process by using external and internal data and insights.

    This type of software does not provide lists of leads nor does it manage the entire lifecycle of an opportunity. Therefore, it cannot replace lead generation software. For this reason, lead intelligence software always integrates with other sales and marketing solutions.

    Key Benefits of Lead Intelligence Software

    • Improve lead conversion and closing rates
    • Optimize the lead management processes
    • Reduce the time spent to qualify leads

    Why Use Lead Intelligence Software?

    Lead management software provides functionality to capture and generate leads but does not always help with choosing the opportunities that are more likely to convert into sales. Lead intelligence software fills this gap by enriching leads with additional data that is not included in standard lead management software.

    Improve sales and revenue — Lead intelligence software helps sales and marketing teams focus more on selling and spend less time on manually managing leads. Also, the information provided by lead intelligence solutions are used to identify new opportunities for upselling and cross-selling to existing customers.

    Increase productivity — CRM and sales products require a lot of manual work and data entry, which hurts the productivity of the salespeople. Traditional lead management tools are no exception, but lead intelligence helps address this challenge by providing curated customer data that users don’t need to gather, clean, and analyze.

    Enhance customer satisfaction — Other than increasing sales, lead intelligence software is used to learn more about prospects and customers, which leads to long time business relationships. Customers who feel understood and respected tend to be happier, more loyal, and more likely to become advocates for the products and services they acquire.


    Who Uses Lead Intelligence Software?

    Anyone involved in sales and marketing can benefit from using lead intelligence software. This software type is particularly important to companies that are having a hard time finding valuable leads. A few examples are providers of expensive products and services or businesses from niche industry segments.

    Sales teams — To be productive, salespeople need to identify the leads that have the most potential to convert into sales. Even with other types of software such as lead capture and lead generation, sales teams spend a lot of time on manual tasks to qualify leads. Lead intelligence software facilitates sales activities by providing additional information about prospects and customers, increasing the chances of closing a sale. The sheer volume and complexity of this data may be overwhelming, which is why lead intelligence software delivers structured insights that are easier to use.

    Marketing — While the main purpose of this type of software is to help sales teams close deals, markets also use it to deploy personalized campaigns. Better targeting generates new sales opportunities. Marketing professionals use the insights it provides to optimize their strategies, better understand demand, and adapt to market changes.

    Small business owners — Since many small businesses don’t have dedicated sales teams, their owners are usually in charge of finding new opportunities. As sales are not their only responsibility, small business owners need to quickly and efficiently find prospects and the information required to convert them into customers.

    Kinds of Lead Intelligence Software

    Depending on how the software is sold and used, there are two main types of lead intelligence software.

    Standalone — Some products focus exclusively on lead intelligence and can only be acquired and used separately from other solutions. These tools need to integrate with lead capture and lead generation software and with CRM or sales solutions. Standalone lead intelligence products enrich and optimize leads generated by other products, and transfer the best opportunities to the solutions used by the sales teams. This option is most beneficial to companies with robust CRM and sales software and only need supplemental functionality for lead intelligence.

    Part of a larger system — Lead intelligence functionality is often provided as a module of a system that includes other features for sales, marketing, or lead capture and analysis. This is a good option for companies that need to replace outdated or limited CRM systems and improve their lead management processes.


    Lead Intelligence Software Features

    The functionality provided by lead intelligence software varies from one product to another, but usually includes the following features. Some products also include the advanced features mentioned below.

    Data management and enrichment — Since lead intelligence software uses many types of data, it needs to manage data sources, allow users to import and export data, and perform data synchronization between multiple systems. The most common data sources used in lead intelligence are software systems such as CRM and sales, social media, and databases containing contact information and other details on companies and their employees.

    List building and management — Salespeople categorize leads based on multiple criteria, such as customer type, industry, location, and so on. These lists are improved using lead intelligence data, which allows users to verify and recategorize them. This allows sales and marketing teams to better target prospects with similar characteristics.

    Lead scoring — An increasing number of lead intelligence products use predictive models for lead scoring and qualification. This allows users to assign ratings to leads based on their potential to generate new business opportunities. A lead score can change and lead intelligence data provides valuable data to update scores with the latest and most reliable information.

    Profiles — Sales and marketing professionals define profiles of ideal customers which they use to define and implement lead generation strategies. Lead intelligence software provides valuable information to identify the prospects that are a close match to the ideal customer profile.

    Alerts and notifications — As lead data gets updated frequently, users need to know when changes occur. For instance, when a prospect switches jobs, sales teams may want to approach the prospect to check if the new company could be a potential customer. Similarly, when a decision maker involved in sales negotiations leaves a company, leads can be compromised and salespeople need to take corrective actions.

    Workflows — Workflows define what steps are necessary at each stage of the lead intelligence process. For instance, leads are assigned to salespeople based on predefined criteria and workflows. When lead details change, the opportunity may be reassigned or moved to another stage. Since manual changes are time consuming and prone to error, workflows help users automate the processes using business logic. The system should allow administrators to override changes made automatically, but only when approved by a manager.

    Search — Since lead intelligence software uses large volumes of data, it is important for users to easily find relevant information. Search functionality is therefore critical and should include features such as autocomplete, advanced filters, and intelligent search (ranking by relevance and display similar results).

    Additional Lead Intelligence Software Features

    Verified data — Most public data isn’t always validated by objective third parties to ensure that it’s accurate. For instance, contact information found on social media networks may be out of date or misleading. To address this challenge, providers of lead intelligence software verify the information by contacting companies and confirming their contact details and other business data types.

    Developer APIs — Lead intelligence software needs to integrate with other software, and vendors cannot always provide connectors or APIs for each solution used by their customers. Instead, vendors allow users to create custom APIs for easier integration with any compatible system.


    Potential Issues with Lead Intelligence Software

    Integration — Unless they are part of a suite, lead intelligence software solutions only deliver optimal results when they can exchange data with other systems. While vendors provide integration and APIs with the most popular CRM and sales solutions, integration with other systems may be challenging. Thus, buyers may need to make additional investments in customized integrations, which are not included in the standard cost of lead intelligence products.

    Specialization — Since lead intelligence products were created for B2B sales, some of them may specialize in industry sectors such as manufacturing or retail. This specialization provides more accurate opportunities for the active companies in these industries, but may not be very useful for other industries.

    Compliance — Since lead intelligence software relies on large volumes of customer data, this type of software needs to comply with privacy and security regulations. Ideally, buyers shouldn’t worry about these challenges, and vendors should provide information compliant with all applicable regulations. Buyers need to ensure that vendors do their due diligence and do not expose private or business data.


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