# Best Lead Intelligence Software for Small Business *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Products classified in the overall Lead Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Lead Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Lead Intelligence category. In addition to qualifying for inclusion in the Lead Intelligence Software category, to qualify for inclusion in the Small Business Lead Intelligence Software category, a product must have at least 10 reviews left by a reviewer from a small business. ## Top Lead Intelligence Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5.0 (8,876 reviews) | B2B contact intelligence with intent-driven prospecting | "[ZoomInfo GTM Workspace: Fast, Accurate Data and Strong ROI for Channel Prospecting](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12893195)" | | 2 | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5.0 (9,359 reviews) | B2B prospecting with built-in outreach sequencing | "[Sales Development Representative](https://www.g2.com/survey_responses/apollo-io-review-8798250)" | | 3 | [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) | 4.4/5.0 (5,349 reviews) | Real-time B2B contact enrichment with LinkedIn extension | "[Seamless Saves Time with Verified B2B Data and an Intuitive UI](https://www.g2.com/survey_responses/seamless-formally-seamless-ai-review-12963452)" | | 4 | [Cognism](https://www.g2.com/products/cognism/reviews) | 4.5/5.0 (1,330 reviews) | EMEA mobile numbers with GDPR-compliant prospecting | "[Simple UI, Easy HubSpot Connection, and Rich PE Market Data](https://www.g2.com/survey_responses/cognism-review-13129836)" | | 5 | [RocketReach](https://www.g2.com/products/rocketreach/reviews) | 4.4/5.0 (1,356 reviews) | LinkedIn-anchored email discovery for cold outreach | "[Efficient Contact Extraction, Needs Higher Email Limit](https://www.g2.com/survey_responses/rocketreach-review-12629219)" | | 6 | [Nooks](https://www.g2.com/products/nooks/reviews) | 4.8/5.0 (1,632 reviews) | Parallel dialing with real-time contact enrichment | "[Nooks Delivers Huge ROI with Seamless CRM Integrations and Rockstar Onboarding](https://www.g2.com/survey_responses/nooks-review-13144456)" | | 7 | [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) | 3.9/5.0 (1,026 reviews) | Intent-driven account prioritization inside Salesforce | "[6sense Makes It Easy to Spot In-Market Accounts and Prioritize Outreach](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-13115246)" | | 8 | [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) | 4.5/5.0 (3,395 reviews) | — | "[Amazing Platform That Helps Marketers Bridge the Gap with your Audience](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)" | | 9 | [Waalaxy](https://www.g2.com/products/waalaxy/reviews) | 4.5/5.0 (1,420 reviews) | LinkedIn outreach automation with multi-touch sequencing | "[Simple Interface and Powerful Campaign Automation](https://www.g2.com/survey_responses/waalaxy-review-13121553)" | | 10 | [Prospeo.io](https://www.g2.com/products/prospeo-io/reviews) | 4.6/5.0 (423 reviews) | — | "[Strong Email Hit Rate and Reliable Verification—My Go-To Contact Finder](https://www.g2.com/survey_responses/prospeo-io-review-13141231)" | ## G2 Grid® for Lead Intelligence Software ![G2 Grid® for Lead Intelligence Software plotting products by satisfaction and market presence](https://www.g2.com/categories/lead-intelligence/grids.png?focus%5B%5D=19743&focus%5B%5D=67456&focus%5B%5D=577&focus%5B%5D=16297&focus%5B%5D=1317902&focus%5B%5D=152722&focus%5B%5D=1356825&focus%5B%5D=166877) Highlighted products: Apollo.io, Seamless (formally Seamless.AI), GTM Workspace - Powered by ZoomInfo, RocketReach, Prospeo.io, Waalaxy, FullEnrich, and Instantly. Underlying data: [Grid® JSON](https://www.g2.com/categories/lead-intelligence/grids.json?focus%5B%5D=apollo-io&focus%5B%5D=seamless-formally-seamless-ai&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=rocketreach&focus%5B%5D=prospeo-io&focus%5B%5D=waalaxy&focus%5B%5D=fullenrich&focus%5B%5D=instantly&segment=small-business) ## How Many Lead Intelligence Software Products Does G2 Track? **Total Products under this Category:** 366 ### Category Stats (Jul 2026) - **Average Rating**: 4.57/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Diginius Insight (+3.71%) - Among all products in this category, Diginius Insight recorded the largest rating increase compared to last month *Last updated: July 22, 2026* ## How Does G2 Rank Lead Intelligence Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 75,200+ Authentic Reviews - 366+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Apollo.io Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=497&secure%5Bchosen_at%5D=2026-07-23T15%3A53%3A35Z&secure%5Bdisplayable_resource_id%5D=497&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=497&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=497&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=llm_category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flead-intelligence%2Fsmall-business&secure%5Btoken%5D=9598cfba957f464e2b262ff7f94d6fb8c476289278480b8e450975d2fe688354&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Dleadintelligence&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Lead Intelligence Software Products in 2026? ### 1. [Apollo.io](https://www.g2.com/products/apollo-io/reviews) Apollo.io is a software designed to help revenue teams find, engage, and manage B2B buyers across the entire sales cycle within a single AI-powered go-to-market platform. The software provides firmographic, technographic, and buyer signal data alongside multi-channel sales engagement sequencing by leveraging an extensive B2B database and intelligent AI agents that assist with account research, lead scoring, and message generation. It automates outbound and inbound prospecting workflows and reduces the number of disconnected tools required to manage pipeline by consolidating data, engagement, and deal tracking in one place. Apollo.io addresses the challenge of fragmented go-to-market execution by combining contact enrichment, CRM-synced records, and agentic AI recommendations so sellers can prioritize and personalize outreach at scale. The software supports sales development representatives, account executives, revenue operations, and marketing teams through integrations with Salesforce and other CRM platforms, making it accessible to B2B organizations of all sizes. **Average Rating:** 4.7/5.0 **Total Reviews:** 9,359 **How Do G2 Users Rate Apollo.io?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Lead Quality:** 8.8/10 (Category avg: 8.8/10) - **Lead Enrichment:** 8.9/10 (Category avg: 8.7/10) - **Lead Analysis:** 8.8/10 (Category avg: 8.6/10) **Who Is the Company Behind Apollo.io?** - **Seller:** [Apollo.io](https://www.g2.com/sellers/apollo-io) - **Company Website:** https://www.apollo.io/ - **Year Founded:** 2015 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Business Development Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 67% Small-Business, 29% Mid-Market #### What Are Apollo.io's Pros and Cons? **Pros:** - Ease of Use (1587 reviews) - Lead Generation (1349 reviews) - Features (1321 reviews) - Helpful (1317 reviews) - Time-saving (1123 reviews) **Cons:** - Missing Features (559 reviews) - Inaccurate Data (469 reviews) - Learning Curve (458 reviews) - Limited Features (431 reviews) - Data Inaccuracy (420 reviews) ### What Do G2 Reviewers Say About Apollo.io? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow. - Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting. - Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support. - Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency. - Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity. **Cons:** - Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan. - Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information. - Users find the **learning curve steep** and the UI clunky, making effective navigation challenging. - Users find Apollo.io's **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans. - Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts. #### What Are Recent G2 Reviews of Apollo.io? **"[Sales Development Representative](https://www.g2.com/survey_responses/apollo-io-review-8798250)"** **Rating:** 5.0/5.0 stars *— Aravind D.* [Read full review](https://www.g2.com/survey_responses/apollo-io-review-8798250) --- **"[Apollo.io Supercharges Prospecting with Powerful Data, Sequencing, and CRM Integration](https://www.g2.com/survey_responses/apollo-io-review-13134727)"** **Rating:** 5.0/5.0 stars *— Sanskar M.* [Read full review](https://www.g2.com/survey_responses/apollo-io-review-13134727) --- #### What Are G2 Users Discussing About Apollo.io? - [What unique capabilities does Apollo.io offer for streamlining sales and marketing workflows?](https://www.g2.com/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 3 comments, 2 upvotes - [What is Apollo.io used for?](https://www.g2.com/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes - [How do I remove my information from Apollo io?](https://www.g2.com/discussions/how-do-i-remove-my-information-from-apollo-io) - 4 comments, 1 upvote - [Is Apollo IO free?](https://www.g2.com/discussions/is-apollo-io-free) - 11 comments, 6 upvotes - [What is Apollo io?](https://www.g2.com/discussions/what-is-apollo-io) - 3 comments, 1 upvote ### 2. [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) Seamless (formally Seamless.AI) is a software designed to provide real-time B2B contact data including verified emails, cell phone numbers, and sales insights to help teams find and close deals. The software provides access to over 1.7 billion contacts and 150 million company profiles, including buyer intent and job change signals, by leveraging AI to ensure data accuracy across its database. It automates the list-building process and reduces the manual effort required to research and compile prospect information at scale. Seamless (formally Seamless.AI) addresses the challenge of maintaining current and accurate contact data by continuously researching and refreshing records using AI-powered verification. The software supports sales and marketing teams through integrations with CRM and sales engagement platforms including Salesforce, HubSpot, Salesloft, Outreach, and Pipedrive. **Average Rating:** 4.4/5.0 **Total Reviews:** 5,349 **How Do G2 Users Rate Seamless (formally Seamless.AI)?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.3/10) - **Lead Quality:** 7.9/10 (Category avg: 8.8/10) - **Lead Enrichment:** 8.0/10 (Category avg: 8.7/10) - **Lead Analysis:** 7.8/10 (Category avg: 8.6/10) **Who Is the Company Behind Seamless (formally Seamless.AI)?** - **Seller:** [Seamless](https://www.g2.com/sellers/seamless-803b0bbf-7ae7-470b-ba27-72e05602ad0d) - **Company Website:** https://www.seamless.ai - **Year Founded:** 2015 - **HQ Location:** Columbus, Ohio - **Twitter:** @SeamlessAI (25,330 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (13 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, CEO - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 64% Small-Business, 29% Mid-Market #### What Are Seamless (formally Seamless.AI)'s Pros and Cons? **Pros:** - Contact Information (1184 reviews) - Ease of Use (1181 reviews) - Lead Generation (609 reviews) - Data Accuracy (532 reviews) - Accuracy of Information (491 reviews) **Cons:** - Inaccurate Data (410 reviews) - Outdated Contacts (295 reviews) - Outdated Information (285 reviews) - Data Inaccuracy (236 reviews) - Expensive (222 reviews) ### What Do G2 Reviewers Say About Seamless (formally Seamless.AI)? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **contact information accessibility** of Seamless, enhancing lead generation and prospecting efficiency. - Users find Seamless to be **extremely user-friendly** , appreciating its quick setup and effective CRM integration. - Users appreciate the **accuracy and speed** of Seamless.AI in generating high-quality leads for effective sales outreach. - Users praise the **data accuracy** of Seamless.AI, noting it significantly improves lead generation and outreach effectiveness. - Users value the **accuracy of information** provided by Seamless, enhancing their lead generation and outreach efficiency. **Cons:** - Users report **inaccurate data** with Seamless, particularly with phone numbers and mixed results from searches. - Users find that **outdated contacts** lead to inefficiencies and require extra steps to ensure data quality. - Users find the **outdated information** on Seamless can lead to inaccurate searches and missing contact details. - Users highlight the need for improved **data accuracy** , as current results can be inconsistent and unreliable. - Users feel that Seamless is **expensive** , especially for small to medium businesses seeking personalized packages. #### What Are Recent G2 Reviews of Seamless (formally Seamless.AI)? **"[Seamless Saves Time with Verified B2B Data and an Intuitive UI](https://www.g2.com/survey_responses/seamless-formally-seamless-ai-review-12963452)"** **Rating:** 4.0/5.0 stars *— Karthick P.* [Read full review](https://www.g2.com/survey_responses/seamless-formally-seamless-ai-review-12963452) --- **"[High-Quality Verified Data, Easy Interface, and Great Value with Seamless.ai](https://www.g2.com/survey_responses/seamless-formally-seamless-ai-review-13079465)"** **Rating:** 5.0/5.0 stars *— Gemma Serenity G.* [Read full review](https://www.g2.com/survey_responses/seamless-formally-seamless-ai-review-13079465) --- #### What Are G2 Users Discussing About Seamless (formally Seamless.AI)? - [What is Seamless.ai used for?](https://www.g2.com/discussions/what-is-seamless-ai-used-for) - 4 comments, 2 upvotes - [What is seamless software?](https://www.g2.com/discussions/seamless-ai-what-is-seamless-software) - 1 comment - [Is seamless Ai legal?](https://www.g2.com/discussions/is-seamless-ai-legal) - 4 comments - [How much is seamless AI?](https://www.g2.com/discussions/how-much-is-seamless-ai) - 1 comment - [What does seamless AI do?](https://www.g2.com/discussions/what-does-seamless-ai-do) - 4 comments ### 3. [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) ZoomInfo Sales is a software designed to empower sales teams by transforming B2B contact and account data into actionable prospecting insights within a unified platform. The software provides access to over 70 million direct dial phone numbers, 174 million verified email addresses, and 500 million professional profiles by leveraging a continuously verified database and AI-driven analysis of over one billion buying signals per month. It automates account research, follow-up task generation, and outreach drafting and reduces the time sellers spend on manual prospecting by an estimated 10 hours per week. ZoomInfo Sales addresses the challenge of fragmented sales workflows by consolidating prospecting, buyer intent tracking, and CRM-synced alerts into a single platform. The software supports sales development representatives, account executives, and revenue operations teams through integrations with leading CRM systems and a suite of AI agents that recommend next best actions across the sales cycle. **Average Rating:** 4.5/5.0 **Total Reviews:** 8,876 **How Do G2 Users Rate GTM Workspace - Powered by ZoomInfo?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.3/10) - **Lead Quality:** 8.5/10 (Category avg: 8.8/10) - **Lead Enrichment:** 8.6/10 (Category avg: 8.7/10) - **Lead Analysis:** 8.5/10 (Category avg: 8.6/10) **Who Is the Company Behind GTM Workspace - Powered by ZoomInfo?** - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** https://www.zoominfo.com/ - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo (23,515 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zoominfo/ (4,221 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Mid-Market, 26% Enterprise #### What Are GTM Workspace - Powered by ZoomInfo's Pros and Cons? **Pros:** - Contact Information (413 reviews) - Ease of Use (403 reviews) - Data Accuracy (384 reviews) - Features (334 reviews) - Helpful (324 reviews) **Cons:** - Inaccurate Data (232 reviews) - Outdated Data (232 reviews) - Outdated Contacts (215 reviews) - Data Inaccuracy (188 reviews) - Outdated Information (172 reviews) ### What Do G2 Reviewers Say About GTM Workspace - Powered by ZoomInfo? *AI-generated summary from verified user reviews* **Pros:** - Users value the **robust and accurate contact database** of GTM Workspace, enhancing their outbound prospecting efforts. - Users find **GTM Workspace easy to use** , enabling smooth data export and effective lead nurturing with intuitive functionality. - Users value the **data accuracy** of GTM Workspace, enabling effective sales intelligence and better prospecting success. - Users love the **AI features** of GTM Workspace, enhancing their prospecting efficiency and conversion rates significantly. - Users value the **easy access to relevant contacts and companies** , streamlining prospecting and enhancing lead nurturing efforts. **Cons:** - Users note the **inaccurate data** can hinder effectiveness, impacting contact success and overall user experience. - Users face challenges with **outdated data** , such as inaccurate email addresses and job titles, hindering effective outreach. - Users report **outdated contacts** causing complications, with issues in synchronizing accurate information from integrations. - Users experience **data inaccuracy** issues, with outdated information and difficulties in searching and integrating with other systems. - Users frequently deal with **outdated information** , including poor email addresses and inaccurate job titles, complicating their workflow. #### What Are Recent G2 Reviews of GTM Workspace - Powered by ZoomInfo? **"[ZoomInfo GTM Workspace: Fast, Accurate Data and Strong ROI for Channel Prospecting](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12893195)"** **Rating:** 5.0/5.0 stars *— Lannie L.* [Read full review](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12893195) --- **"[A Powerful AI Tool for Inside Sales Success](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12894485)"** **Rating:** 4.0/5.0 stars *— Raju S.* [Read full review](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12894485) --- #### What Are G2 Users Discussing About GTM Workspace - Powered by ZoomInfo? - [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) - 3 comments, 1 upvote - [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) - 3 comments, 1 upvote - [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) - 6 comments, 1 upvote - [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) - 4 comments, 2 upvotes - [How does ZoomInfo get my details?](https://www.g2.com/discussions/how-does-zoominfo-get-my-details) - 2 comments, 1 upvote ### 4. [RocketReach](https://www.g2.com/products/rocketreach/reviews) RocketReach is a software designed to help sales, marketing, and recruiting teams find accurate contact information and build targeted prospect lists through one of the world's largest lead intelligence databases. The software provides continuously verified email addresses, phone numbers, and company data by leveraging automated data quality processes and a broad professional contact database spanning industries including healthcare, technology, and financial services. It automates the workflow of discovering and engaging prospects and reduces the time required to manually source contact details by enabling one-click lookups and the Autopilot automated workflow feature. RocketReach addresses the challenge of reaching the right decision-makers by combining intent data, precise filtering, and accurate contact enrichment so teams can personalize outreach and improve response rates. The software supports sales prospecting, marketing list building, and talent acquisition through integrations with LinkedIn and other platforms, serving small businesses and mid-market organizations. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,356 **How Do G2 Users Rate RocketReach?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.3/10) - **Lead Quality:** 8.0/10 (Category avg: 8.8/10) - **Lead Enrichment:** 8.1/10 (Category avg: 8.7/10) - **Lead Analysis:** 7.8/10 (Category avg: 8.6/10) **Who Is the Company Behind RocketReach?** - **Seller:** [RocketReach](https://www.g2.com/sellers/rocketreach) - **Company Website:** https://rocketreach.co - **Year Founded:** 2016 - **HQ Location:** Brooklyn, NY - **Twitter:** @RocketReachCo (3,422 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18097967/ (95 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, Business Development Manager - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 66% Small-Business, 23% Mid-Market #### What Are RocketReach's Pros and Cons? **Pros:** - Contact Information (273 reviews) - Ease of Use (267 reviews) - Accuracy (133 reviews) - Accurate Data (127 reviews) - Data Accuracy (113 reviews) **Cons:** - Inaccurate Data (115 reviews) - Outdated Contacts (110 reviews) - Outdated Data (87 reviews) - Outdated Information (85 reviews) - Missing Information (75 reviews) ### What Do G2 Reviewers Say About RocketReach? *AI-generated summary from verified user reviews* **Pros:** - Users find RocketReach's **easy access to detailed contact information** invaluable for effective prospecting and networking. - Users find RocketReach to be **incredibly easy to use** , enhancing their efficiency in contacting potential job opportunities. - Users value the **high accuracy** of RocketReach, finding reliable contact information effortlessly for job opportunities. - Users value the **accurate, up-to-date contact details** from RocketReach, enhancing their outreach and business opportunities. - Users value the **high accuracy** of RocketReach, which provides reliable contact details that enhance their networking efforts. **Cons:** - Users report **inaccurate data** in RocketReach, finding outdated contact information and difficulty identifying the correct details. - Users are frustrated by the **outdated contacts** in RocketReach, making it difficult to find reliable information. - Users encounter **outdated data** in RocketReach, leading to emailing the wrong contacts and wasted efforts. - Users often face issues with **outdated information** , leading to miscommunication and wasted credits on inaccurate contacts. - Users express concern over the **insufficient data** for Asia contacts, often lacking vital phone numbers and details. #### What Are Recent G2 Reviews of RocketReach? **"[Fast, Easy-to-Use Contact Data with High Accuracy and Wide Coverage](https://www.g2.com/survey_responses/rocketreach-review-12665800)"** **Rating:** 4.0/5.0 stars *— Hillal A.* [Read full review](https://www.g2.com/survey_responses/rocketreach-review-12665800) --- **"[Efficient Contact Extraction, Needs Higher Email Limit](https://www.g2.com/survey_responses/rocketreach-review-12629219)"** **Rating:** 4.0/5.0 stars *— Ronald D.* [Read full review](https://www.g2.com/survey_responses/rocketreach-review-12629219) --- #### What Are G2 Users Discussing About RocketReach? - [What is RocketReach used for?](https://www.g2.com/discussions/rocketreach-what-is-rocketreach-used-for) - [How do I remove my information from RocketReach?](https://www.g2.com/discussions/how-do-i-remove-my-information-from-rocketreach) - [How much does RocketReach cost?](https://www.g2.com/discussions/how-much-does-rocketreach-cost) - 4 comments, 1 upvote - [Is RocketReach good?](https://www.g2.com/discussions/is-rocketreach-good) - 4 comments - [What is RocketReach used for?](https://www.g2.com/discussions/what-is-rocketreach-used-for) - 2 comments ### 5. [Prospeo.io](https://www.g2.com/products/prospeo-io/reviews) Prospeo is a B2B sales intelligence and data enrichment platform that helps revenue teams find verified contacts, build targeted prospect lists, and push clean data directly into their sales workflows. Unlike legacy providers that charge six-figure contracts for stale data, Prospeo delivers enterprise-grade accuracy at a fraction of the cost — with every email and mobile number verified before delivery. Prospeo serves sales development representatives, account executives, outbound agencies, founders, and revenue operations teams at B2B organizations of all sizes. Teams use Prospeo to build high-quality lead lists, enrich CRM and CSV records in bulk, and eliminate the manual data cleanup that slows down outbound execution. Key capabilities include: Data and targeting: Access to 300M+ verified profiles, 143M verified emails, and 125M+ verified mobile numbers, filtered through 30+ advanced search dimensions including buyer intent, technographics, headcount growth by department, job change tracking, funding stage, and revenue range. Enrichment and data quality: Bulk enrichment of CRM records and CSVs with 50+ verified data points per contact. Prospeo's proprietary 5-step verification process delivers 98% data accuracy, and credits are only charged for verified results — no spend wasted on stale or not-found contacts. Prospecting and list building: Tools to search, filter, and export targeted prospect lists in seconds. A Chrome extension captures verified contact data directly from LinkedIn, company websites, GitHub, and Twitter without leaving the browser. Integrations and API: Native HubSpot and Salesforce integrations, plus connections to Clay, Zapier, and Instantly. A developer-friendly Search and Enrich API delivers clean JSON responses with millisecond latency and 99.99% uptime, making it easy to embed Prospeo into any existing sales stack. Data freshness: The entire database is refreshed on a weekly 7-day cycle — compared to the monthly or quarterly refreshes typical of legacy platforms — ensuring fewer bounced emails, fewer disconnected numbers, and less time spent on outdated records. By combining verified data, real-time enrichment, and direct CRM integration in one platform, Prospeo is designed to eliminate the gap between list building and outbound execution. This helps teams improve deliverability, increase connect rates, and spend more time selling instead of fixing data. **Average Rating:** 4.6/5.0 **Total Reviews:** 423 **How Do G2 Users Rate Prospeo.io?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10) - **Lead Quality:** 9.2/10 (Category avg: 8.8/10) - **Lead Enrichment:** 9.4/10 (Category avg: 8.7/10) - **Lead Analysis:** 9.1/10 (Category avg: 8.6/10) **Who Is the Company Behind Prospeo.io?** - **Seller:** [Prospeo](https://www.g2.com/sellers/prospeo) - **Company Website:** https://www.prospeo.io - **Year Founded:** 2019 - **HQ Location:** Toronto, CA - **LinkedIn® Page:** http://www.linkedin.com/company/prospeo-radom (31 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, Business Development Executive - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 84% Small-Business, 12% Mid-Market #### What Are Prospeo.io's Pros and Cons? **Pros:** - Data Accuracy (13 reviews) - Ease of Use (13 reviews) - Customer Support (11 reviews) - Lead Generation (11 reviews) - Accuracy (9 reviews) **Cons:** - Expensive (5 reviews) - Limited Credits (3 reviews) - Verification Issues (3 reviews) - Inaccuracy (2 reviews) - LinkedIn Integration (2 reviews) ### What Do G2 Reviewers Say About Prospeo.io? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **high data accuracy** of Prospeo.io, significantly improving outreach effectiveness and reducing bounce rates. - Users highlight the **user-friendly interface** of Prospeo.io, making lead generation effortless and efficient for sales teams. - Users rave about the **fast and helpful customer support** from Prospeo, ensuring a seamless experience and optimized usage. - Users highlight the **user-friendly tools** of Prospeo.io, simplifying lead generation and ensuring high-quality client connections. - Users commend the **high accuracy** of Prospeo in finding verified emails, significantly enhancing outreach success. **Cons:** - Users find Prospeo.io to be **expensive** , especially when needing extensive data for business operations without sufficient support. - Users are frustrated by the **limited credits** that don't roll over, leading to wasted resources and poor support. - Users report **verification issues** that hinder basic functionalities, leading to dissatisfaction and a lack of support. - Users note the **inaccuracy** in coverage, suggesting the need for multiple data providers for better results. - Users wish for **better LinkedIn integration** , specifically with LinkedIn Recruiter, to enhance their experience. #### What Are Recent G2 Reviews of Prospeo.io? **"[Strong Email Hit Rate and Reliable Verification—My Go-To Contact Finder](https://www.g2.com/survey_responses/prospeo-io-review-13141231)"** **Rating:** 4.5/5.0 stars *— Conrad C.* [Read full review](https://www.g2.com/survey_responses/prospeo-io-review-13141231) --- **"[Prospeo’s Fast, Reliable Email Finder That Fits Perfectly Into My Workflow](https://www.g2.com/survey_responses/prospeo-io-review-13125337)"** **Rating:** 5.0/5.0 stars *— Ognjen V.* [Read full review](https://www.g2.com/survey_responses/prospeo-io-review-13125337) --- ### 6. [Waalaxy](https://www.g2.com/products/waalaxy/reviews) Waalaxy is a software designed to help professionals and organizations identify, contact, and manage relationships with prospects and candidates through LinkedIn and email outreach. The software provides multichannel sequence building that combines LinkedIn connection requests, messages, and email follow-ups by leveraging direct integration with the LinkedIn interface and data enrichment to discover verified professional emails. It automates repetitive outreach tasks and reduces manual effort by enabling users to run structured campaigns across a larger number of contacts without requiring technical expertise. Waalaxy addresses the challenge of organizing and scaling LinkedIn-based prospecting by offering shared lead lists, user permissions, and activity tracking that prevent duplicate outreach and maintain campaign consistency across teams. The software supports founders, sales representatives, and recruiters through integrations with CRM platforms including HubSpot and Pipedrive, as well as automation tools such as Zapier and Make, serving more than 150,000 professionals worldwide. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,420 **How Do G2 Users Rate Waalaxy?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.3/10) - **Lead Quality:** 8.5/10 (Category avg: 8.8/10) - **Lead Enrichment:** 8.3/10 (Category avg: 8.7/10) - **Lead Analysis:** 7.9/10 (Category avg: 8.6/10) **Who Is the Company Behind Waalaxy?** - **Seller:** [Waalaxy](https://www.g2.com/sellers/waalaxy) - **Company Website:** https://www.waalaxy.com/ - **Year Founded:** 2019 - **HQ Location:** Montpellier, Herault - **Twitter:** @waalaxy (116 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/waalaxyen/ (40 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 77% Small-Business, 8% Mid-Market #### What Are Waalaxy's Pros and Cons? **Pros:** - Ease of Use (187 reviews) - Easy Setup (126 reviews) - Automation (113 reviews) - LinkedIn Integration (95 reviews) - Time-saving (84 reviews) **Cons:** - Expensive (30 reviews) - Campaign Management (22 reviews) - Missing Features (21 reviews) - LinkedIn Integration (20 reviews) - Plan Limitations (19 reviews) ### What Do G2 Reviewers Say About Waalaxy? *AI-generated summary from verified user reviews* **Pros:** - Users find Waalaxy's **ease of use** enhances LinkedIn prospecting efficiency, making automation tasks straightforward and accessible. - Users appreciate the **easy setup** of Waalaxy, enabling quick access to lead generation and campaign management. - Users love the **easy automation** of Waalaxy, significantly simplifying multichannel outreach and saving valuable time. - Users appreciate the **ease of campaign setup** with Waalaxy for managing LinkedIn connections effectively. - Users appreciate Waalaxy for its **time-saving automation** , simplifying outreach and enhancing networking efficiency effortlessly. **Cons:** - Users feel that Waalaxy is **expensive** , especially when compared to similar tools with comparable features. - Users note that **campaign management can be cumbersome** , with bugs and a cluttered interface complicating their experience. - Users find the **lack of customizable campaign features** in Waalaxy limiting and difficult to navigate effectively. - Users experience a **learning curve** with Waalaxy's LinkedIn integration, affecting ease of use and personalization options. - Users find the **plan limitations** of Waalaxy restrictive, affecting usability and the ability to utilize advanced features. #### What Are Recent G2 Reviews of Waalaxy? **"[Simple Interface and Powerful Campaign Automation](https://www.g2.com/survey_responses/waalaxy-review-13121553)"** **Rating:** 4.0/5.0 stars *— Duc N.* [Read full review](https://www.g2.com/survey_responses/waalaxy-review-13121553) --- **"[Simplify LinkedIn Prospecting with an Excellent Value for Money](https://www.g2.com/survey_responses/waalaxy-review-13143635)"** **Rating:** 4.5/5.0 stars *— Claire M.* [Read full review](https://www.g2.com/survey_responses/waalaxy-review-13143635) --- #### What Are G2 Users Discussing About Waalaxy? - [What is waalaxy used for?](https://www.g2.com/discussions/what-is-waalaxy-used-for) - 1 comment, 1 upvote - [What is ProspectIn used for?](https://www.g2.com/discussions/what-is-prospectin-used-for) ### 7. [FullEnrich](https://www.g2.com/products/fullenrich/reviews) FullEnrich is a software designed to help B2B sales and go-to-market teams find verified business emails and mobile phone numbers for prospects at the highest match rates on the market. The software provides contact enrichment by aggregating 20 or more premium data providers into a single waterfall workflow, so if one source cannot find a prospect another automatically takes over, delivering verified emails and direct dials across the US, EMEA, APAC, and LATAM. It automates the enrichment of CSV lists and CRM records and reduces wasted spend through credit-based pricing that charges only for successful matches. FullEnrich addresses the limitations of single-source enrichment tools by combining the best data each provider can offer into one unified call, consistently outperforming individual tools on match rate and global coverage. The software supports sales teams, RevOps, growth marketers, ABM teams, and recruiters through bulk CSV uploads, a real-time API, and native integrations with HubSpot and other CRM platforms. **Average Rating:** 4.8/5.0 **Total Reviews:** 215 **How Do G2 Users Rate FullEnrich?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10) - **Lead Quality:** 9.2/10 (Category avg: 8.8/10) - **Lead Enrichment:** 9.3/10 (Category avg: 8.7/10) - **Lead Analysis:** 8.0/10 (Category avg: 8.6/10) **Who Is the Company Behind FullEnrich?** - **Seller:** [FullEnrich](https://www.g2.com/sellers/fullenrich) - **Company Website:** https://fullenrich.com/ - **Year Founded:** 2023 - **HQ Location:** San Fransisco, US - **Twitter:** @FullEnrich (71 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/fullenrich/ (64 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 77% Small-Business, 13% Mid-Market #### What Are FullEnrich's Pros and Cons? **Pros:** - Ease of Use (25 reviews) - Data Accuracy (19 reviews) - Accuracy (18 reviews) - Contact Information (18 reviews) - Speed (14 reviews) **Cons:** - Expensive (8 reviews) - Incorrect Numbers (8 reviews) - Integration Issues (4 reviews) - Missing Emails (4 reviews) - LinkedIn Integration (3 reviews) ### What Do G2 Reviewers Say About FullEnrich? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of FullEnrich, praising its straightforward setup and user-friendly functionality. - Users value the **accurate data** from FullEnrich, enhancing cold calling efficiency and lead list quality significantly. - Users commend the **accuracy of data** from FullEnrich, enhancing efficiency and effectiveness in their outreach efforts. - Users value the **quick and accurate contact information** provided by FullEnrich, making outreach efforts more efficient. - Users appreciate the **fast data enrichment** of FullEnrich, significantly boosting their workflow efficiency and data quality. **Cons:** - Users find **FullEnrich's pricing** difficult to justify, particularly when cheaper alternatives exist for data enrichment. - Users find that the **inaccurate American numbers** in FullEnrich complicate data management and reduce overall efficiency. - Users highlight **integration issues** with FullEnrich, lacking support for tools like Woodpecker and Lemlist. - Users often face **missing emails** and inaccurate contact details, leading to frustrations with lead management. - Users are frustrated by the absence of a **native LinkedIn extension** , hindering seamless data integration with FullEnrich. #### What Are Recent G2 Reviews of FullEnrich? **"[Makes B2B Outreach Easier with Well-Filtered, Accessible Contact Data](https://www.g2.com/survey_responses/fullenrich-review-12870756)"** **Rating:** 5.0/5.0 stars *— Krish K.* [Read full review](https://www.g2.com/survey_responses/fullenrich-review-12870756) --- **"[Waterfall enrichment that fills the gaps Hunter and Apollo miss](https://www.g2.com/survey_responses/fullenrich-review-13109981)"** **Rating:** 4.5/5.0 stars *— Damian H.* [Read full review](https://www.g2.com/survey_responses/fullenrich-review-13109981) --- ### 8. [Instantly](https://www.g2.com/products/instantly/reviews) Instantly is a software designed to turn leads into clients through automated cold email outreach, a built-in B2B lead database, sales engagement tools, and an AI-powered CRM under a single flat-fee subscription. The software provides campaign creation, multi-account email sending, and a deliverability network by leveraging automated warm-up technology and AI to maximize inbox placement and protect sender reputation. It automates the outreach sequence process and reduces the friction of managing multiple sending accounts and tracking lead engagement across campaigns. Instantly addresses the challenge of scaling cold email outreach affordably by consolidating lead finding, campaign management, and CRM functionality into one straightforward platform accessible to solopreneurs and agencies alike. The software supports over 35,000 customers across small businesses and agencies with a simple setup process and responsive customer support focused on cold email performance. **Average Rating:** 4.8/5.0 **Total Reviews:** 4,121 **How Do G2 Users Rate Instantly?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10) - **Lead Quality:** 9.0/10 (Category avg: 8.8/10) - **Lead Enrichment:** 8.9/10 (Category avg: 8.7/10) - **Lead Analysis:** 9.0/10 (Category avg: 8.6/10) **Who Is the Company Behind Instantly?** - **Seller:** [Instantly](https://www.g2.com/sellers/instantly) - **Company Website:** https://instantly.ai - **Year Founded:** 2001 - **HQ Location:** Sheridan, US - **LinkedIn® Page:** https://www.linkedin.com/company/instantlyapp/ (275 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 93% Small-Business, 5% Mid-Market #### What Are Instantly's Pros and Cons? **Pros:** - Ease of Use (418 reviews) - Helpful (301 reviews) - Customer Support (291 reviews) - Time-saving (279 reviews) - Easy Setup (265 reviews) **Cons:** - Expensive (134 reviews) - Missing Features (108 reviews) - Email Management (84 reviews) - Email Issues (76 reviews) - Learning Curve (69 reviews) ### What Do G2 Reviewers Say About Instantly? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Instantly, with simple setup and excellent support enhancing their experience. - Users value the **easy scalability and personalized outreach** that Instantly provides, simplifying campaign management and optimization. - Users commend **responsive customer support** from Instantly that simplifies setup and provides quick solutions for a seamless experience. - Users appreciate the **time-saving capabilities** of Instantly, allowing for effortless task management and efficient email campaigns. - Users praise the **Easy Setup** of Instantly, highlighting its straightforward mailbox configuration that streamlines email marketing tasks. **Cons:** - Users find the pricing structure to be **expensive** , especially with essential features locked behind higher-tier plans. - Users note the lack of **HR-specific features** , making candidate management and reporting cumbersome without additional tools. - Users report issues with **email management** , including campaign failures, bounced emails, and missing attachments causing frustration. - Users face **email issues** like campaign failures, integration challenges, and frustrating management of inbox features in Instantly. - Users face a challenging **learning curve** with Instantly, complicating campaign setup and navigation compared to other services. #### What Are Recent G2 Reviews of Instantly? **"[Instantly showed me that cold email is not just about writing better emails](https://www.g2.com/survey_responses/instantly-review-13109041)"** **Rating:** 5.0/5.0 stars *— Miguel F.* [Read full review](https://www.g2.com/survey_responses/instantly-review-13109041) --- **"[Perfect Balance: Easy Beginner-Friendly Setup, and Warmup That Allows Campaigns To Go Live Fast](https://www.g2.com/survey_responses/instantly-review-12964227)"** **Rating:** 5.0/5.0 stars *— Rahul K.* [Read full review](https://www.g2.com/survey_responses/instantly-review-12964227) --- #### What Are G2 Users Discussing About Instantly? - [What is Instantly used for?](https://www.g2.com/discussions/what-is-instantly-used-for) - 9 comments, 2 upvotes ### 9. [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) ZoomInfo Operations is a software designed to help sales and marketing operations teams optimize their go-to-market strategies by automating the cleaning, enriching, and routing of sales and marketing data. The software provides automated deduplication, field standardization, record completion, and intelligent lead routing by leveraging a no-code data management engine integrated with ZoomInfo and over 60 third-party data sources. It automates data hygiene workflows and reduces the manual effort required to maintain accurate CRM and marketing automation records at scale. ZoomInfo Operations addresses the challenge of fragmented and outdated go-to-market data by establishing a unified, enriched data foundation that ensures every lead, account, and opportunity reaches the right sales representative at the right time. The software supports Salesforce administrators and marketing operations managers through seamless integrations with CRM and marketing automation platforms, enabling more precise targeting, faster response times, and improved revenue outcomes. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,395 **How Do G2 Users Rate GTM Studio - Powered by ZoomInfo?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10) - **Lead Quality:** 9.0/10 (Category avg: 8.8/10) - **Lead Enrichment:** 8.6/10 (Category avg: 8.7/10) - **Lead Analysis:** 8.9/10 (Category avg: 8.6/10) **Who Is the Company Behind GTM Studio - Powered by ZoomInfo?** - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** https://www.zoominfo.com/ - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo (23,515 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zoominfo/ (4,221 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 63% Mid-Market, 24% Enterprise #### What Are GTM Studio - Powered by ZoomInfo's Pros and Cons? **Pros:** - Features (27 reviews) - Lead Generation (26 reviews) - Ease of Use (25 reviews) - Data Accuracy (20 reviews) - Data Quality (19 reviews) **Cons:** - Expensive (16 reviews) - Data Inaccuracy (13 reviews) - Cost (11 reviews) - Learning Curve (10 reviews) - Complexity (9 reviews) ### What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo? *AI-generated summary from verified user reviews* **Pros:** - Users value the **accurate B2B contact data** and intuitive filtering options, enhancing targeted prospecting and campaign efficiency. - Users appreciate the **accuracy of data and intent signals** , enhancing their lead generation and targeting efforts effectively. - Users find **GTM Studio easy to use** , enhancing lead enrichment with simple segmentation and sorting options. - Users value the **reliable and accurate B2B contact data** from GTM Studio, enhancing campaign targeting and efficiency. - Users value the **reliable and accurate B2B contact data** offered by GTM Studio, enhancing their targeting and campaign efficiency. **Cons:** - Many users find the **pricing too high** for small teams, making it less accessible for their needs. - Users experience **data inaccuracy** , with outdated information and missing data for niche roles affecting reliability. - Users note that the **high pricing** may not be suitable for smaller teams with limited budgets. - Users find the **learning curve steep** initially due to the platform's complexity and extensive features. - Users find the **complex interface** of GTM Studio challenging initially, requiring training to navigate effectively. #### What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo? **"[Amazing Platform That Helps Marketers Bridge the Gap with your Audience](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)"** **Rating:** 5.0/5.0 stars *— Verified User in Hospital & Health Care* [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370) --- **"[Account Exectuive](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)"** **Rating:** 5.0/5.0 stars *— Alex P.* [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756) --- #### What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo? - [What impact has Chorus by ZoomInfo had on the enhancement of sales conversations and customer insights?](https://www.g2.com/discussions/what-impact-has-chorus-by-zoominfo-had-on-the-enhancement-of-sales-conversations-and-customer-insights) - [What is Chorus.ai used for?](https://www.g2.com/discussions/what-is-chorus-ai-used-for) - [What is ZoomInfo MarketingOS used for?](https://www.g2.com/discussions/what-is-zoominfo-marketingos-used-for) - [What are ZoomInfo scoops?](https://www.g2.com/discussions/what-are-zoominfo-scoops) - [What information does ZoomInfo provide?](https://www.g2.com/discussions/what-information-does-zoominfo-provide) ### 10. [Success.ai](https://www.g2.com/products/success-ai/reviews) Success.ai is a software designed to help sales teams, marketers, agencies, and entrepreneurs scale B2B lead generation and email outreach through an AI-driven platform with unlimited access to over 700 million verified contacts. The software provides AI-powered email writing, automated email warm-up, a unified inbox, and multichannel outreach across email, LinkedIn, and phone by leveraging AI technology to personalize campaigns and improve deliverability at scale. It automates the lead identification and outreach workflow and reduces the time and effort required to engage potential clients by consolidating contact data, campaign management, and CRM integration into one platform. Success.ai addresses the challenge of scaling outbound sales campaigns by enabling unlimited email sending across multiple accounts with automated warm-up services that protect deliverability and keep messages out of spam filters. The software supports outbound sales campaigns with real-time analytics, CRM integration, and a flat-fee subscription structure that makes high-volume prospecting accessible to small businesses and agencies. **Average Rating:** 4.8/5.0 **Total Reviews:** 274 **How Do G2 Users Rate Success.ai?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10) - **Lead Quality:** 9.5/10 (Category avg: 8.8/10) - **Lead Enrichment:** 9.5/10 (Category avg: 8.7/10) - **Lead Analysis:** 9.5/10 (Category avg: 8.6/10) **Who Is the Company Behind Success.ai?** - **Seller:** [Success AI](https://www.g2.com/sellers/success-ai) - **HQ Location:** Sheridan, WY - **LinkedIn® Page:** https://www.linkedin.com/company/success-ai/ (87 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Virtual Assistant, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 82% Small-Business, 17% Mid-Market #### What Are Success.ai's Pros and Cons? **Pros:** - Ease of Use (123 reviews) - Automation AI (99 reviews) - Lead Generation (88 reviews) - Time-saving (78 reviews) - Efficiency (75 reviews) **Cons:** - Learning Curve (56 reviews) - Learning Difficulty (37 reviews) - Slow Loading (30 reviews) - Missing Features (28 reviews) - Limited Customization (24 reviews) ### What Do G2 Reviewers Say About Success.ai? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Success.ai, benefiting from a seamless all-in-one platform for their needs. - Users appreciate the **time-saving automation features** of Success.ai, streamlining lead management and outreach tasks effectively. - Users value the **efficient lead generation** capabilities of Success.ai, benefiting from integrated tools for outreach and automation. - Users value the **time-saving automation** of Success.ai, enhancing efficiency with its all-in-one platform for tasks. - Users appreciate the **efficiency** of Success.ai, enabling quick connections with accurate, up-to-date contact information. **Cons:** - Users find the **steep learning curve** of Success.ai challenging initially, but adjustments make it easier over time. - Users find the **learning difficulty** with Success.ai's pricing and features makes selecting the right plan confusing. - Users find the **slow loading** of Success.ai hampers their productivity and disrupts workflow efficiency. - Users find **missing features** in Success.ai, particularly in lead tracking for unique industries and limited email options. - Users find the **limited customization** of role options challenging, especially for larger teams needing clearer choices. #### What Are Recent G2 Reviews of Success.ai? **"[Success.ai Makes Cold Email Campaigns Easy with Built-In Leads, Warm-Up, and AI Writing](https://www.g2.com/survey_responses/success-ai-review-12623684)"** **Rating:** 5.0/5.0 stars *— Abrar A.* [Read full review](https://www.g2.com/survey_responses/success-ai-review-12623684) --- **"[Good Automation of Intelligence](https://www.g2.com/survey_responses/success-ai-review-12346835)"** **Rating:** 4.0/5.0 stars *— Intan R.* [Read full review](https://www.g2.com/survey_responses/success-ai-review-12346835) --- ### 11. [Mr. E by EasyLeadz](https://www.g2.com/products/mr-e-by-easyleadz/reviews) Mr. E by EasyLeadz is a software designed to help sales professionals, recruiters, and marketers find direct B2B mobile contact numbers for prospects with a single click. The software provides direct dial mobile numbers and business profile enrichment by leveraging a high-accuracy contact database and a browser extension compatible with LinkedIn, Zaubacorp, Tofler, Instafinancial, and Crunchbase. It automates the process of finding and verifying direct contact numbers and reduces the time required to manually research and confirm prospect phone details. Mr. E by EasyLeadz addresses the challenge of reaching decision-makers directly by enriching business profiles with accurate direct dials that bypass switchboards and gatekeepers. The software supports over 10,000 sales representatives, recruitment managers, and marketers at organizations ranging from small businesses to enterprises including Amazon, Microsoft, and Salesforce. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,933 **How Do G2 Users Rate Mr. E by EasyLeadz?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10) - **Lead Quality:** 8.8/10 (Category avg: 8.8/10) - **Lead Enrichment:** 8.6/10 (Category avg: 8.7/10) - **Lead Analysis:** 8.7/10 (Category avg: 8.6/10) **Who Is the Company Behind Mr. E by EasyLeadz?** - **Seller:** [EasyLeadz](https://www.g2.com/sellers/easyleadz) - **Year Founded:** 2016 - **HQ Location:** Delhi, New Delhi - **Twitter:** @easyleadz (199 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/easyleadz/ (33 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Student, Business Development Manager - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 60% Small-Business, 26% Mid-Market #### What Are Mr. E by EasyLeadz's Pros and Cons? **Pros:** - Ease of Use (233 reviews) - Contact Information (192 reviews) - Accuracy (99 reviews) - Lead Generation (87 reviews) - Easy Setup (76 reviews) **Cons:** - Limited Credits (137 reviews) - Credit Limitations (84 reviews) - Expensive (66 reviews) - Limited Contacts (30 reviews) - Limited Free Access (22 reviews) ### What Do G2 Reviewers Say About Mr. E by EasyLeadz? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of Mr. E by EasyLeadz, finding it handy for collecting contact information. - Users find the **contact information capability** of Mr. E by EasyLeadz essential for generating leads and closing deals. - Users commend the **impressive accuracy** of Mr. E by EasyLeadz, consistently providing correct contacts for job seekers. - Users find **lead generation simple** with Mr. E by EasyLeadz, especially effective for B2B connections in India. - Users praise the **easy setup** of Mr. E by EasyLeadz, enabling a smooth start and seamless integration. **Cons:** - Users find the **limited credits** in Mr. E by EasyLeadz restrictive, hindering their ability to fully utilize the product. - Users find the **credit limitations** restrictive, which makes utilizing the features of Mr. E somewhat challenging. - Users find Mr. E by EasyLeadz to be **expensive** , especially for startups and small companies needing better database options. - Users find the **limited contacts** in Mr. E by EasyLeadz frustrating, especially when essential information is inaccessible. - Users feel the **limited free access** is inadequate, particularly with non-refilling credits and no student subscriptions available. #### What Are Recent G2 Reviews of Mr. E by EasyLeadz? **"[Super Easy Lead-Finding That Helps Me Find the Right Clients Faster](https://www.g2.com/survey_responses/mr-e-by-easyleadz-review-13071116)"** **Rating:** 5.0/5.0 stars *— Rohit A.* [Read full review](https://www.g2.com/survey_responses/mr-e-by-easyleadz-review-13071116) --- **"[Simple, Practical Tool for Accurate B2B Prospecting](https://www.g2.com/survey_responses/mr-e-by-easyleadz-review-12947204)"** **Rating:** 4.0/5.0 stars *— Karthick P.* [Read full review](https://www.g2.com/survey_responses/mr-e-by-easyleadz-review-12947204) --- #### What Are G2 Users Discussing About Mr. E by EasyLeadz? - [What is Mr. E by EasyLeadz used for?](https://www.g2.com/discussions/what-is-mr-e-by-easyleadz-used-for) - 2 comments ### 12. [Nooks](https://www.g2.com/products/nooks/reviews) Nooks is a software designed to help outbound sales teams generate pipeline more efficiently by pairing human judgment with AI execution in a unified agent workspace. The software provides account signals, historical context, and next-best action recommendations alongside multi-channel AI sequencing by leveraging intelligent automation that keeps outreach relevant as teams scale. It automates repetitive research and sequencing tasks and reduces context switching by consolidating prospecting signals, parallel dialing, and outreach management into a single platform. Nooks addresses the inefficiency of legacy outbound tools by enabling sales development representatives to cut research time by up to 90% and more than double email-sourced pipeline. The software supports SDR and sales teams at organizations including HubSpot, Deel, and Rippling through a consolidated platform that replaces multiple vendors with one integrated outbound workflow. **Average Rating:** 4.8/5.0 **Total Reviews:** 1,632 **How Do G2 Users Rate Nooks?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10) - **Lead Quality:** 8.4/10 (Category avg: 8.8/10) - **Lead Enrichment:** 8.6/10 (Category avg: 8.7/10) - **Lead Analysis:** 8.7/10 (Category avg: 8.6/10) **Who Is the Company Behind Nooks?** - **Seller:** [Nooks](https://www.g2.com/sellers/nooks) - **Company Website:** https://www.nooks.ai/ - **HQ Location:** San Francisco, California - **Twitter:** @JoinNooks (390 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/nooksapp (390 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** SDR, Business Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 50% Mid-Market, 25% Small-Business #### What Are Nooks's Pros and Cons? **Pros:** - Time-saving (373 reviews) - Ease of Use (356 reviews) - Efficiency (328 reviews) - Features (235 reviews) - Lead Generation (207 reviews) **Cons:** - Call Issues (200 reviews) - Dialer Issues (103 reviews) - Missing Features (74 reviews) - Dialer Limitations (60 reviews) - Connection Issues (54 reviews) ### What Do G2 Reviewers Say About Nooks? *AI-generated summary from verified user reviews* **Pros:** - Users find that Nooks offers **time-saving** features, enhancing efficiency and allowing for more calls in less time. - Users find Nooks to be exceptionally **easy to use** , with a beginner-friendly interface and intuitive navigation. - Users find Nooks enables **exceptional efficiency** with faster dialing and intuitive features that enhance productivity. - Users love the **efficient parallel dialing** feature of Nooks, boosting their call volume and enhancing conversations. - Users value the **efficient lead generation** capabilities of Nooks, enhancing productivity and enabling targeted outreach effectively. **Cons:** - Users face frequent **call issues** with Nooks, including slow connections and frustrating glitches during calls. - Users face **dialer issues** with incorrect numbers being dialed and challenges in connecting with intended contacts. - Users find the **missing features** in Nooks limiting, particularly lacking sorting options and multi-tab operation. - Users face **dialer limitations** with Nooks, including issues with task triggers and double calls to prospects. - Users report **connection issues** with Nooks, including delays and drops during calls, impacting communication quality. #### What Are Recent G2 Reviews of Nooks? **"[Nooks Delivers Huge ROI with Seamless CRM Integrations and Rockstar Onboarding](https://www.g2.com/survey_responses/nooks-review-13144456)"** **Rating:** 5.0/5.0 stars *— Kevin C.* [Read full review](https://www.g2.com/survey_responses/nooks-review-13144456) --- **"[Significant Boost in Connect Rates with Seamless CRM](https://www.g2.com/survey_responses/nooks-review-13124572)"** **Rating:** 5.0/5.0 stars *— Laura N.* [Read full review](https://www.g2.com/survey_responses/nooks-review-13124572) --- ### 13. [Surfe](https://www.g2.com/products/surfe/reviews) Surfe is a leading B2B enrichment platform that helps sales teams find, verify, and sync contact data. Powered by waterfall enrichment technology, Surfe automatically combines data from multiple trusted providers to achieve global coverage and find rates of up to 93%; ensuring your CRM always reflects the most accurate and up-to-date information. Surfe can be accessed through three flexible platforms, built to fit any sales workflow: Surfe App – A purpose-built contact enrichment workspace that allows you to search, enrich, and export prospects at scale. Sync enriched data directly to your CRM, push it into your sequences, or download it as a CSV. Chrome Extension – A one-click enrichment tool that lets you capture and enrich contact data directly from LinkedIn. No tab switching, no extra steps. Surfe API – For teams that need automation and scale. Handle bulk enrichment requests of up to 500,000 per hour with sub-500 ms response times, embedding Surfe directly into your data pipelines or internal tools. Compatible with HubSpot, Salesforce, Pipedrive, Copper, Salesloft, and Outreach, Surfe eliminates manual data entry, improves CRM accuracy, and gives revenue teams full confidence in their data. Trusted by leading companies including Uber, Google, Spendesk, Rakuten, Bolt, and thousands more, Surfe helps sales teams enrich smarter, sell faster, and operate with data they can rely on. As a GDPR-compliant and ISO 27001-certified provider, Surfe ensures your contact data is structured, enriched, and protected. **Average Rating:** 4.6/5.0 **Total Reviews:** 464 **How Do G2 Users Rate Surfe?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10) - **Lead Quality:** 8.3/10 (Category avg: 8.8/10) - **Lead Enrichment:** 8.6/10 (Category avg: 8.7/10) - **Lead Analysis:** 8.8/10 (Category avg: 8.6/10) **Who Is the Company Behind Surfe?** - **Seller:** [Surfe](https://www.g2.com/sellers/surfe) - **Company Website:** https://www.surfe.com - **Year Founded:** 2020 - **HQ Location:** Paris, FR - **Twitter:** @surfehq (133 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/surfe/ (75 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Founder - **Top Industries:** Computer Software, Consulting - **Company Size:** 82% Small-Business, 14% Mid-Market #### What Are Surfe's Pros and Cons? **Pros:** - CRM Integration (151 reviews) - LinkedIn Integration (134 reviews) - Ease of Use (120 reviews) - Integrations (96 reviews) - Time-saving (85 reviews) **Cons:** - Expensive (38 reviews) - Limited Credits (26 reviews) - Credit Limitations (18 reviews) - Lead Management Issues (17 reviews) - Integration Issues (16 reviews) ### What Do G2 Reviewers Say About Surfe? *AI-generated summary from verified user reviews* **Pros:** - Users love the **seamless CRM integration** of Surfe, enhancing efficiency and saving valuable time in their workflow. - Users love the **seamless LinkedIn integration** of Surfe, significantly enhancing productivity and efficiency in managing contacts. - Users find Surfe **easy to use** , seamlessly connecting to prospects and integrating with LinkedIn and HubSpot. - Users love the **seamless integrations** with LinkedIn and HubSpot, significantly enhancing efficiency in managing contacts and deals. - Users love that Surfe offers a **time-saving** solution, significantly reducing hours spent on manual tasks weekly. **Cons:** - Users find Surfe **expensive** , though its feature set may justify the cost for heavy users. - Users express frustration with the **limited credits** system, hindering their ability to export information efficiently. - Users criticize the **credit limitations** of Surfe, finding them too restrictive and diminishing their productivity. - Users face significant **lead management issues** due to unresponsive support and inefficiencies in the tool, causing delays. - Users face **integration issues** due to limited CRM support and occasional syncing problems with Pipedrive. #### What Are Recent G2 Reviews of Surfe? **"[Top-Notch Personalization and a Great Overall Experience](https://www.g2.com/survey_responses/surfe-review-12231785)"** **Rating:** 5.0/5.0 stars *— Ryan F.* [Read full review](https://www.g2.com/survey_responses/surfe-review-12231785) --- **"[A Must-Have LinkedIn Plugin for Anyone Using Pipedrive](https://www.g2.com/survey_responses/surfe-review-12233070)"** **Rating:** 5.0/5.0 stars *— Simon Y.* [Read full review](https://www.g2.com/survey_responses/surfe-review-12233070) --- #### What Are G2 Users Discussing About Surfe? - [What is Leadjet used for?](https://www.g2.com/discussions/what-is-leadjet-used-for) - 1 comment ### 14. [Cognism](https://www.g2.com/products/cognism/reviews) Cognism is a software designed to provide European and global B2B contact data and sales intelligence to help revenue teams discover and engage qualified decision-makers faster. The software provides verified phone numbers, email addresses, and contextual buying signals by leveraging a compliance-focused database with particular strength in EMEA and GDPR-regulated markets. It automates the prospecting research process and reduces the guesswork involved in identifying and reaching the right contacts at target accounts. Cognism addresses the challenge of unreliable or non-compliant B2B data by maintaining a verified, GDPR-compliant contact database that revenue teams can trust for outbound outreach. The software supports sales development representatives and account executives through integrations with CRM platforms including Salesforce and HubSpot, serving businesses of all sizes. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,330 **How Do G2 Users Rate Cognism?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10) - **Lead Quality:** 8.2/10 (Category avg: 8.8/10) - **Lead Enrichment:** 8.3/10 (Category avg: 8.7/10) - **Lead Analysis:** 8.0/10 (Category avg: 8.6/10) **Who Is the Company Behind Cognism?** - **Seller:** [Cognism](https://www.g2.com/sellers/cognism) - **Company Website:** https://www.cognism.com - **Year Founded:** 2015 - **HQ Location:** London, England - **Twitter:** @Cognism (2,331 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10533439/ (451 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 50% Mid-Market, 25% Small-Business #### What Are Cognism's Pros and Cons? **Pros:** - Ease of Use (199 reviews) - Contact Information (178 reviews) - Data Accuracy (159 reviews) - Lead Generation (121 reviews) - Time-saving (103 reviews) **Cons:** - Inaccurate Data (91 reviews) - Incorrect Numbers (59 reviews) - Outdated Contacts (57 reviews) - Incorrect Information (53 reviews) - Limited Contacts (51 reviews) ### What Do G2 Reviewers Say About Cognism? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Cognism, praising its intuitive design and quick access to relevant data. - Users value the **high-quality, verified contact data** from Cognism, enhancing outreach success and improving efficiency. - Users value the **high data accuracy** of Cognism, enhancing their ability to refine searches and obtain relevant contacts. - Users value the **ease of lead generation** with Cognism, appreciating its reliable data and helpful features. - Users value Cognism for its **time-saving features** , enhancing productivity and streamlining their sales outreach efforts. **Cons:** - Users face challenges with **inaccurate data** from Cognism, leading to ineffective outreach and unreliable contact details. - Users report **incorrect numbers** and missing details, which hinder the overall reliability of Cognism's data. - Users find the **outdated contacts** in Cognism frustrating, as they often contain incorrect information and personal numbers. - Users report **incorrect information** in company data and technology filters, impacting trust and usability significantly. - Users face challenges with **limited contacts** , including accuracy issues and inadequate coverage for smaller companies and niches. #### What Are Recent G2 Reviews of Cognism? **"[Simple UI, Easy HubSpot Connection, and Rich PE Market Data](https://www.g2.com/survey_responses/cognism-review-13129836)"** **Rating:** 4.0/5.0 stars *— Juan Z.* [Read full review](https://www.g2.com/survey_responses/cognism-review-13129836) --- **"[Outstanding European Contact Data Accuracy with Seamless CRM Enrichment](https://www.g2.com/survey_responses/cognism-review-12964529)"** **Rating:** 4.5/5.0 stars *— Yeray C.* [Read full review](https://www.g2.com/survey_responses/cognism-review-12964529) --- #### What Are G2 Users Discussing About Cognism? - [What is Cognism used for?](https://www.g2.com/discussions/what-is-cognism-used-for) ### 15. [Grata](https://www.g2.com/products/grata/reviews) Grata is a software designed to help investors, investment bankers, and corporate acquirers gain complete and verified visibility into private market companies, relationships, and deal opportunities. The software provides a database of over 22 million companies, 10 million executive contacts, and 1 million financial transactions by leveraging M&A-trained AI agents that synthesize dozens of disparate sources and a dedicated human research team that continuously validates accuracy to 99%. It automates the synthesis of private market intelligence from gated European financial filings, unreported valuations, and private conference data and reduces the noise created by inaccurate or incomplete alternative data sources. Grata addresses the private market visibility problem by combining exclusive data assets including live deals submitted by investment bankers, verified advisor relationships through MergerLinks, and Datasite ecosystem intelligence into a single decision-ready platform. The software supports dealmakers through a web platform, API access for custom systems, and direct CRM sync, making verified private market intelligence accessible however teams prefer to work. **Average Rating:** 4.9/5.0 **Total Reviews:** 81 **How Do G2 Users Rate Grata?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10) - **Lead Quality:** 9.1/10 (Category avg: 8.8/10) - **Lead Enrichment:** 9.1/10 (Category avg: 8.7/10) - **Lead Analysis:** 9.1/10 (Category avg: 8.6/10) **Who Is the Company Behind Grata?** - **Seller:** [Grata](https://www.g2.com/sellers/grata) - **Company Website:** https://grata.com - **Year Founded:** 2016 - **HQ Location:** New York, NY - **Twitter:** @grata_inc (176 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/grata-data/ (229 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Associate, Managing Partner - **Top Industries:** Venture Capital & Private Equity, Financial Services - **Company Size:** 75% Small-Business, 16% Mid-Market #### What Are Grata's Pros and Cons? **Pros:** - Search Functionality (25 reviews) - Ease of Use (24 reviews) - Filtering Features (19 reviews) - Customer Support (17 reviews) - Functionality (16 reviews) **Cons:** - Data Inaccuracy (17 reviews) - Inaccuracy (8 reviews) - Limited Data (8 reviews) - Company Exclusion (6 reviews) - Data Incompleteness (5 reviews) ### What Do G2 Reviewers Say About Grata? *AI-generated summary from verified user reviews* **Pros:** - Users love the **efficient search functionality** of Grata, making it easy to find quality business information quickly. - Users praise Grata for its **exceptional ease of use** , offering a seamless experience with efficient features and support. - Users value the **granular filtering features** of Grata for easily accessing detailed company information. - Users praise the **phenomenal support team** at Grata for their responsiveness and commitment to user feedback. - Users highlight the **exceptional functionality** of Grata, enjoying its seamless features and advanced AI capabilities. **Cons:** - Users find that **data inaccuracy** in Grata affects reliability, leading to inconsistent results over time. - Users report **inaccuracy issues** with Grata, especially after initial results, affecting overall reliability of data. - Users find Grata's **limited data sourcing** frustrating, as it lacks automatic sourcing like sourcescrub and has integration issues. - Users find **company exclusion issues** problematic, particularly regarding European companies and missing contact information. - Users note that **data incompleteness** can hinder accuracy, though Grata offers a feature to address gaps manually. #### What Are Recent G2 Reviews of Grata? **"[Powerful, Efficient Company Discovery for Market Mapping and Prospecting](https://www.g2.com/survey_responses/grata-review-12834347)"** **Rating:** 5.0/5.0 stars *— Marin T.* [Read full review](https://www.g2.com/survey_responses/grata-review-12834347) --- **"[Precisely targeted, global coverage - and clean HubSpot integration](https://www.g2.com/survey_responses/grata-review-12845288)"** **Rating:** 5.0/5.0 stars *— Verified User in Investment Banking* [Read full review](https://www.g2.com/survey_responses/grata-review-12845288) --- #### What Are G2 Users Discussing About Grata? - [What is Grata used for?](https://www.g2.com/discussions/what-is-grata-used-for) - 1 comment ### 16. [Wiza](https://www.g2.com/products/wiza/reviews) Founded in 2019, with offices in New York City and Toronto, Wiza is a leading sales-intelligence platform serving nearly 500,000 individuals and over 50,000 companies globally. Wiza primarily serves sales, recruiting, and marketing teams, providing a reliable and efficient source of 100% verified email addresses and phone numbers for B2B outreach. Wiza has developed a proprietary AI-driven approach to live-source contacts and their contact information in real-time, leveraging Linkedin to ensure accuracy regarding where somebody is employed at any given moment. Zero bounces. Zero inaccurate jobs. ~3x the contacts as leading database providers. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,239 **How Do G2 Users Rate Wiza?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10) - **Lead Quality:** 8.4/10 (Category avg: 8.8/10) - **Lead Enrichment:** 8.2/10 (Category avg: 8.7/10) - **Lead Analysis:** 8.0/10 (Category avg: 8.6/10) **Who Is the Company Behind Wiza?** - **Seller:** [Wiza](https://www.g2.com/sellers/wiza) - **Company Website:** https://wiza.com - **Year Founded:** 2019 - **HQ Location:** Newark, DE - **Twitter:** @wiza_co (632 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/wizainc (53 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Staffing and Recruiting - **Company Size:** 73% Small-Business, 19% Mid-Market #### What Are Wiza's Pros and Cons? **Pros:** - Ease of Use (305 reviews) - Contact Information (220 reviews) - Accuracy (126 reviews) - LinkedIn Integration (126 reviews) - Data Accuracy (118 reviews) **Cons:** - Expensive (110 reviews) - Limited Credits (97 reviews) - Credit Limitations (59 reviews) - Credit System Issues (41 reviews) - Inaccurate Data (41 reviews) ### What Do G2 Reviewers Say About Wiza? *AI-generated summary from verified user reviews* **Pros:** - Users find Wiza **easy to use** , enjoying its user-friendly portal and accurate email tracking for business contacts. - Users love the **simple and fast access** to verified contact information, enhancing outreach efficiency and reducing frustration. - Users commend Wiza for its **high accuracy** in providing reliable contact information, especially for targets in the UK. - Users love Wiza's **simple and fast LinkedIn integration** that enhances efficiency in finding verified contact information. - Users praise Wiza for its **high data accuracy** , providing reliable insights that enhance prospect outreach efforts. **Cons:** - Users find Wiza's pricing **expensive** , especially for startups, and seek more customizable payment options. - Users find the **limited credits** restrictive, especially when managing high-volume campaigns that quickly deplete available resources. - Users find the **credit limitations** restrictive, especially for larger campaigns, impacting their access to necessary contact information. - Users often face **credit system issues** , with credits depleting quickly and limited flexibility for purchasing additional credits. - Users find Wiza's **inaccurate data** concerning, as it often lacks clarity and reliability in contact information. #### What Are Recent G2 Reviews of Wiza? **"[Great App for Finding Leads and Contacts](https://www.g2.com/survey_responses/wiza-review-12964544)"** **Rating:** 5.0/5.0 stars *— Alastair T.* [Read full review](https://www.g2.com/survey_responses/wiza-review-12964544) --- **"[Fast, reliable prospecting data for niche outreach](https://www.g2.com/survey_responses/wiza-review-13087459)"** **Rating:** 4.0/5.0 stars *— Tyler S.* [Read full review](https://www.g2.com/survey_responses/wiza-review-13087459) --- #### What Are G2 Users Discussing About Wiza? - [How much is WIZA?](https://www.g2.com/discussions/how-much-is-wiza) - 2 comments - [Is WIZA co legit?](https://www.g2.com/discussions/is-wiza-co-legit) - [What is WIZA?](https://www.g2.com/discussions/what-is-wiza) - 1 upvote ### 17. [Clearbit](https://www.g2.com/products/clearbit/reviews) Clearbit Enrichment instantly appends 100+ data points on a company, its technology, and its employees to every record you own — so you can turn leads into customers sooner. • Integrates seamlessly with HubSpot to automate and optimize your workflows. • Stop missing valuable leads — with immediate context you need to score, route, and speed up the buyer's journey. • Shorten forms: Hide or autofill known fields to increase conversions. • Draw from a reliable, accurate source: Act on fresh business data — optimized with machine learning algorithms and highly trained QA — for not just the Fortune 500 set, but every company with a website. • Clearbit Reveal detects the companies visiting and expressing intent on your site. Easily identify and sync these enriched companies directly to HubSpot **Average Rating:** 4.4/5.0 **Total Reviews:** 624 **How Do G2 Users Rate Clearbit?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Lead Quality:** 8.5/10 (Category avg: 8.8/10) - **Lead Enrichment:** 8.7/10 (Category avg: 8.7/10) - **Lead Analysis:** 8.5/10 (Category avg: 8.6/10) **Who Is the Company Behind Clearbit?** - **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot) - **Year Founded:** 2006 - **HQ Location:** Cambridge, Massachusetts, United States - **Twitter:** @HubSpot (784,270 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/68529/ (12,158 employees on LinkedIn®) - **Ownership:** NYSE:HUBS **Who Uses This Product?** - **Who Uses This:** Account Executive, Founder - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 51% Small-Business, 44% Mid-Market #### What Are Clearbit's Pros and Cons? **Pros:** - User Interface (3 reviews) - Accuracy (2 reviews) - Accuracy of Information (2 reviews) - Ease of Use (2 reviews) - Easy Implementation (2 reviews) **Cons:** - Expensive (1 reviews) - Inaccurate Data (1 reviews) - Inaccurate Information (1 reviews) - Incorrect Company Information (1 reviews) - Incorrect Information (1 reviews) ### What Do G2 Reviewers Say About Clearbit? *AI-generated summary from verified user reviews* **Pros:** - Users value the **easy-to-use interface** of Clearbit, enhancing navigation and streamlining the lead enrichment process. - Users value Clearbit for its **accurate company and contact data** , enhancing targeting and reducing research efforts. - Users value the **accuracy of information** provided by Clearbit, enhancing their understanding of prospects and sales efforts. - Users value the **user-friendly interface** of Clearbit, making prospecting and lead enrichment a seamless experience. - Users find Clearbit's **easy implementation** invaluable, facilitating quick navigation and efficient lead enrichment for seamless outreach. **Cons:** - Users find Clearbit to be **expensive for smaller teams** , especially with advanced features restricted to higher-tier plans. - Users find that **inaccurate data** can lead to embarrassing mistakes and outdated information, impacting their experience. - Users report **inaccurate information** in Clearbit, leading to confusion and potential embarrassment during outreach efforts. - Users face issues with **incorrect company information** , leading to embarrassing situations and affecting overall satisfaction. - Users experience issues with **incorrect information** , leading to embarrassing situations and decreased overall satisfaction. #### What Are Recent G2 Reviews of Clearbit? **"[Simple and Fast for Lead Generation and Identification of Website Traffic](https://www.g2.com/survey_responses/clearbit-review-12634036)"** **Rating:** 5.0/5.0 stars *— Rafael A.* [Read full review](https://www.g2.com/survey_responses/clearbit-review-12634036) --- **"[Enhances User Identification with Seamless Setup](https://www.g2.com/survey_responses/clearbit-review-12693579)"** **Rating:** 4.5/5.0 stars *— Hiren P.* [Read full review](https://www.g2.com/survey_responses/clearbit-review-12693579) --- #### What Are G2 Users Discussing About Clearbit? - [What is Clearbit Data Activation Platform used for?](https://www.g2.com/discussions/what-is-clearbit-data-activation-platform-used-for) - [How does Clearbit get its data?](https://www.g2.com/discussions/how-does-clearbit-get-its-data) - [Is Clearbit connect free?](https://www.g2.com/discussions/is-clearbit-connect-free) - 1 comment - [How much does Clearbit cost?](https://www.g2.com/discussions/how-much-does-clearbit-cost) - 1 comment - [What is Clearbit?](https://www.g2.com/discussions/what-is-clearbit) - 1 comment ### 18. [Lusha](https://www.g2.com/products/lusha/reviews) Lusha is a software designed to give sales, marketing, and RevOps teams accurate B2B contact and company data so they can reach decision-makers faster. The software provides direct dials, business emails, and enriched company profiles by leveraging a GDPR-compliant contact database combined with AI-driven automation and live prospect streaming. It automates list building and data enrichment workflows and reduces the time teams spend manually sourcing and verifying contact information across the funnel. Lusha addresses the challenge of reaching qualified decision-makers quickly by delivering verified, compliance-ready contact data that integrates directly into existing revenue workflows. The software supports over 2.6 million users worldwide across sales, marketing, and revenue operations teams with enrichment capabilities spanning the APAC, Middle East, and global markets. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,602 **How Do G2 Users Rate Lusha?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.3/10) - **Lead Quality:** 8.1/10 (Category avg: 8.8/10) - **Lead Enrichment:** 8.1/10 (Category avg: 8.7/10) - **Lead Analysis:** 7.9/10 (Category avg: 8.6/10) **Who Is the Company Behind Lusha?** - **Seller:** [Lusha](https://www.g2.com/sellers/lusha) - **Company Website:** https://www.lusha.com/lusha-extension/ - **Year Founded:** 2016 - **HQ Location:** Boston, Massachusetts - **Twitter:** @LushaData (2,720 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/lushadata/ (359 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 47% Mid-Market, 39% Small-Business #### What Are Lusha's Pros and Cons? **Pros:** - Ease of Use (66 reviews) - Contact Information (62 reviews) - Data Accuracy (54 reviews) - Accuracy (46 reviews) - Lead Generation (46 reviews) **Cons:** - Data Inaccuracy (38 reviews) - Outdated Data (31 reviews) - Inaccurate Data (30 reviews) - Outdated Information (29 reviews) - Limited Credits (28 reviews) ### What Do G2 Reviewers Say About Lusha? *AI-generated summary from verified user reviews* **Pros:** - Users love Lusha for its **seamless integration** with workflows, making contact information retrieval straightforward and efficient. - Users appreciate the **quick access to accurate contact information** , significantly enhancing their outreach efficiency and productivity. - Users trust Lusha for its **reliable data accuracy** , quickly providing correct contact details and enhancing outreach efforts. - Users appreciate the **accuracy of Lusha's contact information** , enabling quick and reliable connections to the right person. - Users value Lusha's **efficient lead generation** , enhancing sales with accurate, quality contact information for quicker outreach. **Cons:** - Users often face **data inaccuracy** with Lusha, experiencing outdated information and unreliable contact details. - Users experience **outdated data** in Lusha, finding it unreliable and detrimental to their prospecting efforts. - Users express concern over **inaccurate data** , finding it outdated and often unreliable, affecting their investment in Lusha. - Users are frustrated by **outdated information** in Lusha, leading to wasted credits and disrupted workflows. - Users feel the **limited credits** hinder their ability to fully utilize Lusha's capabilities without incurring high costs. #### What Are Recent G2 Reviews of Lusha? **"[Efficient B2B Prospecting with Accurate Contact Data](https://www.g2.com/survey_responses/lusha-review-12813662)"** **Rating:** 4.0/5.0 stars *— Vedant G.* [Read full review](https://www.g2.com/survey_responses/lusha-review-12813662) --- **"[Lusha: Unlocking Business Data with Smarter Solutions](https://www.g2.com/survey_responses/lusha-review-7546390)"** **Rating:** 5.0/5.0 stars *— Aditya G.* [Read full review](https://www.g2.com/survey_responses/lusha-review-7546390) --- #### What Are G2 Users Discussing About Lusha? - [How do I connect LinkedIn to Lusha?](https://www.g2.com/discussions/how-do-i-connect-linkedin-to-lusha) - 3 comments - [Where does Lusha get data from?](https://www.g2.com/discussions/where-does-lusha-get-data-from) - 2 comments - [How much does Lusha cost?](https://www.g2.com/discussions/how-much-does-lusha-cost) - 2 comments, 1 upvote - [What is Lusha?](https://www.g2.com/discussions/what-is-lusha) - 1 comment ### 19. [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) Salesgenie by Data Axle helps businesses find, understand, and connect with the right customers using accurate business and consumer data verified by humans and AI. Our platform empowers sales and marketing teams to build smarter audiences, prioritize outreach, and grow with clarity—not guesswork. From audience building and data enhancement to email, direct mail, and digital advertising support, Salesgenie delivers flexible solutions for businesses of all sizes. Whether you’re launching a new campaign, refreshing your data, or scaling outreach across channels, we make it easier to reach the people who matter most. **Average Rating:** 4.3/5.0 **Total Reviews:** 350 **How Do G2 Users Rate Salesgenie by Data Axle?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Lead Quality:** 8.6/10 (Category avg: 8.8/10) - **Lead Enrichment:** 8.8/10 (Category avg: 8.7/10) - **Lead Analysis:** 9.0/10 (Category avg: 8.6/10) **Who Is the Company Behind Salesgenie by Data Axle?** - **Seller:** [Data Axle](https://www.g2.com/sellers/data-axle) - **Company Website:** https://www.data-axle.com/ - **Year Founded:** 1972 - **HQ Location:** Papillion, NE - **Twitter:** @Data_Axle (3,789 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/39041/ (565 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, President - **Top Industries:** Insurance, Financial Services - **Company Size:** 79% Small-Business, 13% Mid-Market #### What Are Salesgenie by Data Axle's Pros and Cons? **Pros:** - Ease of Use (40 reviews) - Lead Generation (28 reviews) - Customer Support (23 reviews) - Helpful (23 reviews) - Contact Information (17 reviews) **Cons:** - Inaccurate Data (15 reviews) - Outdated Contacts (13 reviews) - Outdated Information (12 reviews) - Filtering Issues (11 reviews) - Expensive (10 reviews) ### What Do G2 Reviewers Say About Salesgenie by Data Axle? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Salesgenie, finding it simple to filter and create custom lists. - Users value the **lead generation capabilities** of Salesgenie, enhancing focus on high-potential prospects and boosting engagement. - Users appreciate the **great customer support** from Salesgenie, noting responsive staff and helpful assistance during setup. - Users value the **excellent training and support** provided by Salesgenie, enhancing their lead-targeting capabilities effectively. - Users value the **easy access to targeted contact information** in Salesgenie, streamlining their outreach efforts effectively. **Cons:** - Users report **inaccurate data** , including invalid emails and misclassified company information, affecting lead quality. - Users find the **contact information outdated** , leading to difficulties in accessing accurate business details and homeowner data. - Users experience **outdated information** in Salesgenie, particularly regarding homeowner and business contact data accuracy. - Users find the **filtering issues** in Salesgenie complex and hindering effective communication and campaign management. - Users find the **pricing quite high** , especially with additional costs for essential features like email addresses. #### What Are Recent G2 Reviews of Salesgenie by Data Axle? **"[Salesgenie Makes Targeting the Right Homeowners Fast and Easy](https://www.g2.com/survey_responses/salesgenie-by-data-axle-review-12971943)"** **Rating:** 4.5/5.0 stars *— Donnie C.* [Read full review](https://www.g2.com/survey_responses/salesgenie-by-data-axle-review-12971943) --- **"[Easy Navigation, Top-Notch Performance, and Fast Phone Support](https://www.g2.com/survey_responses/salesgenie-by-data-axle-review-12994075)"** **Rating:** 5.0/5.0 stars *— Justin M.* [Read full review](https://www.g2.com/survey_responses/salesgenie-by-data-axle-review-12994075) --- #### What Are G2 Users Discussing About Salesgenie by Data Axle? - [What is Data Axle Genie used for?](https://www.g2.com/discussions/what-is-data-axle-genie-used-for) - [What does Exact data do?](https://www.g2.com/discussions/what-does-exact-data-do) - 1 comment ### 20. [WhatConverts](https://www.g2.com/products/whatconverts/reviews) WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working. Use WhatConverts for call tracking, form tracking, and chat tracking for all leads. For PPC ads, WhatConverts offers keyword call tracking that reveals which campaigns work best. WhatConverts also has robust lead management and lead reporting. It's more than just call tracking software; it's a complete lead tracking, managing and reporting dashboard. **Average Rating:** 4.9/5.0 **Total Reviews:** 312 **How Do G2 Users Rate WhatConverts?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10) - **Lead Quality:** 9.3/10 (Category avg: 8.8/10) - **Lead Enrichment:** 9.4/10 (Category avg: 8.7/10) - **Lead Analysis:** 8.7/10 (Category avg: 8.6/10) **Who Is the Company Behind WhatConverts?** - **Seller:** [WhatConverts](https://www.g2.com/sellers/whatconverts) - **Company Website:** https://www.whatconverts.com - **Year Founded:** 2014 - **HQ Location:** Charlotte, NC - **Twitter:** @whatconverts (273 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9313296/ (46 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Construction - **Company Size:** 87% Small-Business, 12% Mid-Market #### What Are WhatConverts's Pros and Cons? **Pros:** - Customer Support (82 reviews) - Helpful (66 reviews) - Ease of Use (54 reviews) - Easy Setup (33 reviews) - Attribution Accuracy (32 reviews) **Cons:** - Expensive (15 reviews) - Learning Curve (12 reviews) - Integration Issues (10 reviews) - Missing Features (10 reviews) - Learning Difficulty (9 reviews) ### What Do G2 Reviewers Say About WhatConverts? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **outstanding customer support** of WhatConverts, appreciating their quick responses and effective problem resolution. - Users praise the **outstanding support** at WhatConverts, highlighting its quick and knowledgeable assistance for seamless integration. - Users appreciate the **ease of use** of WhatConverts, enjoying its quick setup and intuitive interface for tracking leads. - Users praise the **quick and easy setup** of WhatConverts, ensuring reliable tracking and seamless integration for campaigns. - Users praise the **attribution accuracy** of WhatConverts, finding its tracking capabilities unmatched in digital marketing. **Cons:** - Users acknowledge that WhatConverts is not the cheapest solution, though they believe it offers **great value for its higher price**. - Users experience a **steep learning curve** with WhatConverts, particularly in integrating codes and transitioning accounts. - Users note that the **integration issues** with third-party tools require improvements for a smoother experience. - Users desire **enhanced lead segmentation** and better CRM integration, highlighting current limitations in tracking and journey visibility. - Users find the **learning difficulty** challenging due to the complex features and user interface of WhatConverts. #### What Are Recent G2 Reviews of WhatConverts? **"[Excellent UX and a Well-Built Tracking Framework with significant unexplored potential.](https://www.g2.com/survey_responses/whatconverts-review-13123686)"** **Rating:** 4.5/5.0 stars *— Luiz Henrique R.* [Read full review](https://www.g2.com/survey_responses/whatconverts-review-13123686) --- **"[Complete Tracking Stack with Rock-Solid Integrations and Fast, Reliable Support](https://www.g2.com/survey_responses/whatconverts-review-13118946)"** **Rating:** 5.0/5.0 stars *— Asim N.* [Read full review](https://www.g2.com/survey_responses/whatconverts-review-13118946) --- #### What Are G2 Users Discussing About WhatConverts? - [What is WhatConverts used for?](https://www.g2.com/discussions/what-is-whatconverts-used-for) - 1 comment ### 21. [Creatio](https://www.g2.com/products/creatio/reviews) Creatio is an AI CRM and workflow platform where people and AI agents work together -with no limits on users, agents, or scale. Creatio helps midsize and large organizations run customer workflows in the AI era. This innovative platform enables organizations to create and manage workflows effortlessly, allowing users to focus on their core business activities while automating routine tasks. With millions of workflows operating daily, Creatio supports a diverse clientele across 100 countries, emphasizing a commitment to genuine care for its clients and partners. The platform is particularly beneficial for businesses seeking to enhance their operational efficiency without requiring extensive technical expertise. Its target audience includes small to large enterprises across various industries, particularly those looking to leverage technology to improve customer engagement and internal processes. Creatio's offerings cater to a wide range of use cases, from marketing automation and sales management to customer service optimization, making it a versatile solution for businesses aiming to adapt to the evolving market landscape. Key features of Creatio include the Creatio Studio, a no-code platform that allows users to build custom applications and AI agents using intuitive visual designers and natural language processing. This empowers users to create tailored solutions that meet their specific business needs without relying on traditional coding methods. Additionally, the CRM suite integrates embedded AI agents across Creatio Marketing, Sales, and Service, enhancing user experience and providing actionable insights to drive decision-making. Creatio also offers a specialized Financial Services CRM platform and industry-specific workflows across 19 verticals, ensuring that businesses can find solutions that resonate with their unique operational requirements. The availability of a marketplace with various add-ons further extends the platform's capabilities, allowing organizations to customize their experience and enhance functionality as needed. Recognized as a Leader and Strong Performer in prestigious Gartner and Forrester reports, Creatio stands out in its category by combining user-friendly design with powerful automation and AI-driven insights, making it an attractive option for businesses aiming to elevate their customer relationship management efforts. With its headquarters in Boston, MA, and a global presence of 850 employees across ten offices in 25 countries, Creatio has established long-lasting relationships with thousands of customers and over 500 partners worldwide. This extensive network underscores the platform's reliability and commitment to delivering value to its users, positioning Creatio as a trusted partner in the realm of AI agents, CRM, and workflow automation. **Average Rating:** 4.6/5.0 **Total Reviews:** 315 **How Do G2 Users Rate Creatio?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) **Who Is the Company Behind Creatio?** - **Seller:** [Creatio](https://www.g2.com/sellers/creatio) - **Company Website:** https://www.creatio.com - **Year Founded:** 2014 - **HQ Location:** Boston, Massachusetts - **Twitter:** @Creatio_Global (3,977 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/creatioglobal/ (1,150 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 43% Small-Business, 42% Mid-Market #### What Are Creatio's Pros and Cons? **Pros:** - Ease of Use (32 reviews) - Efficiency (21 reviews) - Customizability (19 reviews) - Customization (19 reviews) - Customization Options (17 reviews) **Cons:** - Learning Curve (10 reviews) - Missing Features (10 reviews) - Limited Features (8 reviews) - Limited Customization (6 reviews) - Limited Options (5 reviews) ### What Do G2 Reviewers Say About Creatio? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Creatio, enabling quick implementation and seamless customization for their business needs. - Users value the **efficiency** of Creatio, enabling quick implementation and seamless customization for their business needs. - Users value the **customizability** of Creatio, enabling tailored processes and effective support for business needs. - Users appreciate the **facility to customize** Creatio, allowing for tailored solutions that enhance business processes and efficiency. - Users value the **extensive customization options** of Creatio, enhancing their ability to tailor solutions to specific needs. **Cons:** - Users find the **learning curve steep** , often needing training and support to effectively use Creatio. - Users are disappointed by the **missing features** in Creatio, particularly in advanced analytics and contact upload options. - Users find **limited features** in Creatio, particularly in analytics and marketplace app selection, hindering comprehensive functionality. - Users find **limited customization** options in Creatio, hindering the ability to tailor designs to specific needs. - Users find **limited options** in Creatio hinder flexibility, particularly for service businesses needing custom solutions and efficient contact uploads. #### What Are Recent G2 Reviews of Creatio? **"[Empowers Customer Focus with Flexible, Bank-Ready Workflows](https://www.g2.com/survey_responses/creatio-review-12953782)"** **Rating:** 4.5/5.0 stars *— Tanner W.* [Read full review](https://www.g2.com/survey_responses/creatio-review-12953782) --- **"[Quick Setup, No-Code Magic, But ALM Needs Improvement](https://www.g2.com/survey_responses/creatio-review-12953072)"** **Rating:** 5.0/5.0 stars *— Jarema P.* [Read full review](https://www.g2.com/survey_responses/creatio-review-12953072) --- #### What Are G2 Users Discussing About Creatio? - [What is Creatio used for?](https://www.g2.com/discussions/what-is-creatio-used-for) - 1 comment ### 22. [Firmable](https://www.g2.com/products/firmable/reviews) Firmable is the AI-native sales platform for B2B sales teams, providing the most complete prospect data, buying signals, and agent-driven actions to help you win more deals. As the salesperson's favorite teammate, we don't just give you data - we give you direction, whatever tool you work in. Firmable's agentic technology, built from the ground up, sources, assembles, and continuously refreshes a proprietary map of the market. It delivers the richest company and contact details, including data you won't find anywhere else, to sales teams across the United States, Canada, and APAC. With Firmable, your team always knows who's ready to buy, when, and what to do next. Why teams choose Firmable for their Go-to-Market: 👉 Contact data for 135m+ decision-makers across the US, Canada and Asia Pacific – including email, phone and job insights 👉 15m+ company profiles with industry, size, location, tech stack and more 👉 Smart filters for building precise prospect lists by title, seniority, department or company attributes 👉 Accurate, localized data that stays up to date – so your campaigns don’t bounce 👉 Backed by local support and built for APAC go-to-market teams Turn data into growth with real-time sales and lead intelligence Sales teams reduce admin and improve connect rates with clean, actionable lead data Marketing teams improve campaign targeting and email deliverability with verified contact info Recruiters identify top talent and connect directly via mobile or email Business leaders gain visibility into markets, competitors and growth opportunities Whether you’re scaling outbound prospecting, running account-based marketing or building a talent pipeline, Firmable gives you the sales and lead intelligence you need to move faster and grow smarter. **Average Rating:** 4.7/5.0 **Total Reviews:** 123 **How Do G2 Users Rate Firmable?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10) - **Lead Quality:** 8.8/10 (Category avg: 8.8/10) - **Lead Enrichment:** 8.7/10 (Category avg: 8.7/10) - **Lead Analysis:** 8.1/10 (Category avg: 8.6/10) **Who Is the Company Behind Firmable?** - **Seller:** [Firmable](https://www.g2.com/sellers/firmable) - **Company Website:** https://firmable.com - **Year Founded:** 2023 - **HQ Location:** Melbourne, AU - **Twitter:** @_firmable (81 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/firmable/ (89 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Director, CEO - **Top Industries:** Information Technology and Services, Staffing and Recruiting - **Company Size:** 74% Small-Business, 19% Mid-Market #### What Are Firmable's Pros and Cons? **Pros:** - Data Accuracy (21 reviews) - Accurate Data (19 reviews) - Customer Support (18 reviews) - Contact Information (17 reviews) - Ease of Use (16 reviews) **Cons:** - Inaccurate Data (6 reviews) - Outdated Data (5 reviews) - Outdated Information (5 reviews) - Poor Design (5 reviews) - Data Accuracy (4 reviews) ### What Do G2 Reviewers Say About Firmable? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **data accuracy** of Firmable, significantly enhancing their outreach and connection with key contacts. - Users appreciate the **accurate data** from Firmable, significantly enhancing their outreach and business development efficiency. - Users praise the **responsive customer support** of Firmable, appreciating the intuitive platform and local assistance when needed. - Users praise the **reliable contact information** provided by Firmable, significantly enhancing their business outreach efficiency. - Users find Firmable's platform to be **intuitive and easy to navigate** , enhancing their workflow and productivity significantly. **Cons:** - Users experience **inaccurate data** around 15% of the time, impacting efficiency and reliability for consistent business use. - Users experience **outdated data** in Firmable, leading to unreliable contact engagement and reduced efficiency in their workflow. - Users face challenges with **outdated information** in Firmable, leading to inefficiencies in contact engagement and data reliability. - Users note the **poor design** of Firmable's interface, stating it's sometimes confusing and lacks necessary integrations. - Users report issues with **data accuracy** , noting inconsistencies and challenges in retrieving specific information effectively. #### What Are Recent G2 Reviews of Firmable? **"[good tool for prospecting](https://www.g2.com/survey_responses/firmable-review-11696806)"** **Rating:** 5.0/5.0 stars *— Deva D.* [Read full review](https://www.g2.com/survey_responses/firmable-review-11696806) --- **"[Sharp and simple - Firmable: where Australian prospecting gets serious.](https://www.g2.com/survey_responses/firmable-review-12802020)"** **Rating:** 5.0/5.0 stars *— Sam T.* [Read full review](https://www.g2.com/survey_responses/firmable-review-12802020) --- ### 23. [Reo.Dev](https://www.g2.com/products/reo-dev-reo-dev/reviews) Reo.Dev is an AI-powered Revenue Intelligence Platform built to help DevTool teams unlock hidden revenue opportunities and close deals faster. By capturing real-time buying signals, enriching account data, and delivering AI-driven insights, Reo.Dev ensures your sales and marketing teams focus on the right accounts at the right time - without guesswork. With powerful automation, predictive analytics, and seamless integrations, Reo.Dev eliminates wasted effort and accelerates pipeline growth. GTM teams rely on Reo.Dev to boost conversion rates, sales velocity, and revenue predictability - turning intent into impact. Turn insights into action. Close more deals, faster. Learn more at https://www.reo.dev/ **Average Rating:** 4.9/5.0 **Total Reviews:** 72 **How Do G2 Users Rate Reo.Dev?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10) - **Lead Quality:** 9.6/10 (Category avg: 8.8/10) - **Lead Enrichment:** 9.4/10 (Category avg: 8.7/10) - **Lead Analysis:** 9.3/10 (Category avg: 8.6/10) **Who Is the Company Behind Reo.Dev?** - **Seller:** [Reo.Dev](https://www.g2.com/sellers/reo-dev) - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/reo-dev/ (80 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 62% Small-Business, 32% Mid-Market #### What Are Reo.Dev's Pros and Cons? **Pros:** - Customer Support (18 reviews) - Helpful (17 reviews) - Buyer Intent (16 reviews) - Features (16 reviews) - Data Accuracy (14 reviews) **Cons:** - Expensive (11 reviews) - Learning Difficulty (10 reviews) - Steep Learning Curve (8 reviews) - Integration Issues (7 reviews) - Learning Curve (6 reviews) ### What Do G2 Reviewers Say About Reo.Dev? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **excellent customer support** from Reo.Dev, consistently highlighting the team's helpfulness and responsiveness. - Users find Reo.Dev's **helpful support team** invaluable for seamless setup and consistent resource updates. - Users commend Reo.Dev for its **unmatched buyer intent signals** , enhancing efficiency and targeting in sales efforts. - Users praise Reo.Dev for its **powerful features and fast updates** , enhancing their productivity and SEO strategies. - Users value the **exceptional data accuracy** of Reo.Dev, enabling effective targeting and improved decision-making. **Cons:** - Users find the product **expensive** for early teams, as there's no free tier to assess its fit. - Users face a noticeable **learning difficulty** with Reo.Dev, requiring training and support to navigate its features effectively. - Users note a **steep learning curve** for Reo.Dev, requiring training and assistance for new hires to adapt. - Users desire **deeper integration capabilities** for better functionality, as current options require inconvenient workarounds. - Users find the **learning curve challenging** , requiring significant time and training to master Reo.Dev's advanced features. #### What Are Recent G2 Reviews of Reo.Dev? **"[Highly targeted and relevant intent signals for Developer Tool companies](https://www.g2.com/survey_responses/reo-dev-review-11460797)"** **Rating:** 5.0/5.0 stars *— Shilpa B.* [Read full review](https://www.g2.com/survey_responses/reo-dev-review-11460797) --- **"[Timely Signals Intelligence](https://www.g2.com/survey_responses/reo-dev-review-11319894)"** **Rating:** 4.5/5.0 stars *— Stephen B.* [Read full review](https://www.g2.com/survey_responses/reo-dev-review-11319894) --- ### 24. [UpLead](https://www.g2.com/products/uplead/reviews) UpLead is a B2B data provider with real-time verified emails, mobile numbers and intent data. Get access to millions of up-to-date contacts that are easy to find and import into your CRM. Use 50+ search filters like intent data to find in-market buyers who will be your next best customers. Integrate with Salesforce, HubSpot, other leading CRMs and Zapier to automate your workflow. UpLead is trusted by 4,000+ customers and is one-third the cost vs leading sales intelligence platforms. It has consistently been rated #1 by G2 for being Easiest to Use and having the Best ROI. **Average Rating:** 4.7/5.0 **Total Reviews:** 813 **How Do G2 Users Rate UpLead?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10) - **Lead Quality:** 8.6/10 (Category avg: 8.8/10) - **Lead Enrichment:** 8.8/10 (Category avg: 8.7/10) - **Lead Analysis:** 8.6/10 (Category avg: 8.6/10) **Who Is the Company Behind UpLead?** - **Seller:** [UpLead](https://www.g2.com/sellers/uplead) - **Company Website:** https://www.uplead.com - **Year Founded:** 2017 - **HQ Location:** Covina, US - **Twitter:** @UpLeadHQ (2,361 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13600950/ (34 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, Business Development Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 77% Small-Business, 19% Mid-Market #### What Are UpLead's Pros and Cons? **Pros:** - Data Accuracy (27 reviews) - Contact Information (26 reviews) - Ease of Use (22 reviews) - Accuracy (20 reviews) - Accuracy of Information (19 reviews) **Cons:** - Missing Contacts (7 reviews) - Outdated Contacts (7 reviews) - Expensive (5 reviews) - Filtering Issues (5 reviews) - Limited Contacts (5 reviews) ### What Do G2 Reviewers Say About UpLead? *AI-generated summary from verified user reviews* **Pros:** - Users highly value the **data accuracy** of UpLead, relying on it for effective prospecting and outreach efforts. - Users value the **accurate and verified contact information** from UpLead, enhancing their lead generation efforts significantly. - Users find UpLead's **ease of use** remarkable, appreciating its intuitive interface and efficient prospecting capabilities. - Users praise the **high accuracy** of UpLead, noting its impact on effective prospecting and outreach strategies. - Users commend the **accuracy of information** in UpLead, enhancing targeted outreach and generating valuable prospects. **Cons:** - Users are frustrated by the **missing contacts feature** , making it difficult to efficiently merge or find necessary company data. - Users face challenges with **outdated contacts** in UpLead, complicating the search for specific and relevant leads. - Users express concern over **expensive pricing** and automatic subscriptions that complicate the initial trial experience. - Users face **filtering issues** making precise targeting challenging, complicating workflow and overall user experience with UpLead. - Users find the **limited contacts** available on UpLead frustrating due to wide niche and search filter issues. #### What Are Recent G2 Reviews of UpLead? **"[Reliable Contact Discovery with Buying Intent Signals Which has Massively Shortened Our Sales Cycle](https://www.g2.com/survey_responses/uplead-review-12976662)"** **Rating:** 5.0/5.0 stars *— Lisa G.* [Read full review](https://www.g2.com/survey_responses/uplead-review-12976662) --- **"[UpLead Makes It Easy to Pinpoint the Exact Clients You Want](https://www.g2.com/survey_responses/uplead-review-12965386)"** **Rating:** 5.0/5.0 stars *— John H.* [Read full review](https://www.g2.com/survey_responses/uplead-review-12965386) --- #### What Are G2 Users Discussing About UpLead? - [What is UpLead used for?](https://www.g2.com/discussions/what-is-uplead-used-for) - 1 comment - [What is the best lead management software?](https://www.g2.com/discussions/uplead-what-is-the-best-lead-management-software) - [How much does ZoomInfo cost per month?](https://www.g2.com/discussions/how-much-does-zoominfo-cost-per-month) - 2 comments - [How much does UpLead cost?](https://www.g2.com/discussions/how-much-does-uplead-cost) - 1 comment - [How does UpLead work?](https://www.g2.com/discussions/how-does-uplead-work) - 1 comment ### 25. [Phonexa](https://www.g2.com/products/phonexa/reviews) Phonexa is the performance marketing platform that unifies call tracking and routing, lead tracking and distribution, compliance, and marketing analytics within one powerful ecosystem. Its two core modules, Call Logic for intelligent call tracking and routing and LMS Sync for automated lead management, power Phonexa’s performance engine. Together, they connect every inbound call and lead with real-time analytics, attribution, and automation tools that increase the ROI on every lead or call. Additional plug-ins such as iClear, iClaim, AI Call Agents, and Managed Services expand the platform’s capabilities to enhance compliance, streamline workflows, and fuel intelligent growth. Built for brands, agencies, publishers, and affiliate networks, Phonexa delivers advanced solutions for fraud prevention, data compliance, and workflow automation. From optimizing lead flow and improving call performance to ensuring transparency and regulatory compliance, Phonexa empowers marketing teams to scale smarter and faster. Phonexa gives marketers unmatched clarity, control, and efficiency across every customer acquisition channel. Learn more on www.Phonexa.com. **Average Rating:** 4.9/5.0 **Total Reviews:** 162 **How Do G2 Users Rate Phonexa?** - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.3/10) - **Lead Quality:** 10.0/10 (Category avg: 8.8/10) - **Lead Enrichment:** 7.5/10 (Category avg: 8.7/10) - **Lead Analysis:** 9.2/10 (Category avg: 8.6/10) **Who Is the Company Behind Phonexa?** - **Seller:** [Phonexa](https://www.g2.com/sellers/phonexa) - **Company Website:** https://www.phonexa.com - **Year Founded:** 2016 - **HQ Location:** Glendale, CA - **Twitter:** @PhonexaCalls (386 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/phonexa/ (168 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Director, CEO - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 86% Small-Business, 10% Mid-Market #### What Are Phonexa's Pros and Cons? **Pros:** - Customer Support (64 reviews) - Ease of Use (45 reviews) - Helpful (38 reviews) - Positive Experience (34 reviews) - Features (32 reviews) **Cons:** - Learning Curve (24 reviews) - Steep Learning Curve (20 reviews) - Complex Setup (11 reviews) - Difficult Learning (10 reviews) - Not Intuitive (6 reviews) ### What Do G2 Reviewers Say About Phonexa? *AI-generated summary from verified user reviews* **Pros:** - Users praise Phonexa for its **exceptional customer support** , highlighting friendly and knowledgeable assistance that enhances their experience. - Users find Phonexa **easy to use** after training, simplifying campaign management and enhancing operational efficiency. - Users find Phonexa's **helpful support team** invaluable, enhancing their experience and driving business success. - Users praise the **excellent functionality** of Phonexa, appreciating its comprehensive tools and responsive customer support. - Users value the **extensive features** of Phonexa, appreciating its upgrades and user-friendly campaign customization. **Cons:** - Users note a **steep learning curve** with Phonexa due to its feature-rich nature, requiring additional guidance for ease of use. - Users experience a **steep learning curve** with Phonexa, finding initial setup and navigation challenging and overwhelming. - Users find the **complex setup** of Phonexa confusing, needing more guidance and support to navigate effectively. - Users experience a **difficult learning** process due to the platform's complexity and steep learning curve. - Users find Phonexa's interface to be **not intuitive** , requiring additional support to navigate its complex features. #### What Are Recent G2 Reviews of Phonexa? **"[Next-Level Customer Service That Made Our Tight Migration Seamless](https://www.g2.com/survey_responses/phonexa-review-12383024)"** **Rating:** 5.0/5.0 stars *— Simon A.* [Read full review](https://www.g2.com/survey_responses/phonexa-review-12383024) --- **"[Effortless Call Routing with Outstanding Support](https://www.g2.com/survey_responses/phonexa-review-12707395)"** **Rating:** 5.0/5.0 stars *— Charm S.* [Read full review](https://www.g2.com/survey_responses/phonexa-review-12707395) --- #### What Are G2 Users Discussing About Phonexa? - [How has Phonexa supported your marketing efforts, and what features do you find most valuable?](https://www.g2.com/discussions/how-has-phonexa-supported-your-marketing-efforts-and-what-features-do-you-find-most-valuable) - 1 comment - [What does Phonexa do?](https://www.g2.com/discussions/what-does-phonexa-do) - 2 comments - [What is phone call tracking?](https://www.g2.com/discussions/what-is-phone-call-tracking) - 1 comment - [How does call tracking software work?](https://www.g2.com/discussions/how-does-call-tracking-software-work) - 1 comment ## What Is Lead Intelligence Software? [Lead Generation Software](https://www.g2.com/categories/lead-generation) ## What Software Categories Are Similar to Lead Intelligence Software? - [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) - [Lead Capture Software](https://www.g2.com/categories/lead-capture) - [Lead Mining Software](https://www.g2.com/categories/lead-mining) - [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) - [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) - [Sales Engagement Software](https://www.g2.com/categories/sales-engagement) - [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) --- ## How Do You Choose the Right Lead Intelligence Software? ### What You Should Know About Lead Intelligence Software ### **Lead intelligence software buying insights at a glance** [Lead intelligence software](https://www.g2.com/categories/lead-intelligence) helps revenue teams find and qualify the right people faster by combining contact and company data with enrichment and buying signals. These platforms consolidate essential details, including verified emails, direct dials, firmographics, and lead attributes, enabling sales, marketing, and RevOps teams to build targeted lists, enrich CRM records, and prioritize outreach without spending hours on manual research. In practice, lead intelligence tools serve as a bridge between prospecting and execution, enabling teams to transition from “who should we contact?” to “how do we engage them?” more quickly. As outbound gets more competitive and data decays quickly, lead intelligence platforms have become essential for sales, marketing, and RevOps teams that need accurate contact data, clean targeting, and fast list building.  Buyers usually adopt lead intelligence tools to solve problems like incomplete CRM records, slow prospecting, and low-quality leads that waste reps’ time. Based on G2 reviews, reviewers rate the products strongly overall, with an average star rating of 4.48/5 and an average likelihood to recommend of 9.01/10. Ease of use trends high (6.49/7), and support is also strong (6.40/7). The biggest buying pattern I see is that teams searching for the best lead intelligence software want two things at once: confidence in data accuracy and workflows that make prospecting faster. That’s why the best lead intelligence software and modern lead intelligence platforms are often evaluated on enrichment quality, filtering, and how cleanly they connect to daily tools. If you’re comparing lead intelligence software options, the “best” pick is usually the one your team will actually use every day, not just the one with the largest database. #### Common use cases and how businesses benefit 1. **Prospecting and list building:** Find decision-makers faster using filters such as role, industry, and company size. 2. **Contact enrichment:** Fill missing emails and phone numbers to increase connect rates. 3. **ICP targeting:** Tighten outbound focus by segmenting accounts and contacts more accurately. 4. **CRM hygiene:** Enrich and refresh fields to ensure routing, scoring, and reporting are more reliable. 5. **GTM alignment:** Give SDRs and marketing a shared, consistent view of lead and account data. Pricing typically scales by seat count, credits, export limits, enrichment volume, and access to premium data fields. Many vendors offer tiered plans, with higher tiers unlocking deeper enrichment, more exports, and stronger governance. For high-volume teams, total cost is often driven by how frequently they refresh data and how many leads they enrich each month. ### **Top 5 FAQs from software buyers** - How accurate, complete, and up to date is the contact and company data, and what verification methods are used to prevent outdated or incorrect records? - How well does the platform support ICP targeting, including filters for role, seniority, function, industry, company size, location, and technology stack? - How strong are the enrichment and CRM hygiene capabilities, including automated field updates, duplicate prevention, refresh frequency, and governance controls? - How well does it integrate with the existing go-to-market stack, including [CRM](https://www.g2.com/categories/crm), [marketing automation](https://www.g2.com/categories/marketing-automation), [sales engagement](https://www.g2.com/categories/sales-engagement), [data warehouses](https://www.g2.com/categories/data-warehouse), and routing or [scoring systems](https://www.g2.com/categories/lead-scoring)? - How efficiently can a team build lists and take action from the platform, including workflow speed, export limits, credit usage, and the ability to trigger outbound sequences or campaigns directly? G2’s top-rated Lead Intelligence software, based on this review dataset, includes [Cognism](https://www.g2.com/products/cognism/reviews) **,** [ZoomInfo Sales](https://www.g2.com/products/cognism/reviews) **,** [Nexuscale Ai](https://www.g2.com/products/nexuscale-ai/reviews) **, and** [Mr. E by EasyLeadz.](https://www.g2.com/products/mr-e-by-easyleadz/reviews) ### What are the top-reviewed Lead Intelligence on G2? [Cognism](https://www.g2.com/products/cognism/reviews) - Number of Reviews: 1,200 - Satisfaction: 83 - Market Presence: 78  - G2 Score: 80 [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) - Number of Reviews: 8,876 - Satisfaction: 93 - Market Presence: 99 - G2 Score: 96 [Nexuscale Ai](https://www.g2.com/products/nexuscale-ai/reviews) - Number of Reviews: 42 - Satisfaction: 60 - Market Presence: 13 - G2 Score: 77 [Mr. E by EasyLeadz](https://www.g2.com/products/mr-e-by-easyleadz/reviews) - Number of Reviews: 1,784 - Satisfaction: 74 - Market Presence: 46 - G2 Score: 60 [Apollo.io](http://apollo.io) - Number of Reviews: 9,232 - Satisfaction: 99 - Market Presence: 75 - G2 Score: 87 **Satisfaction** reflects user-reported product experience using review-based signals and scoring logic. ([Source 2](https://www.g2.com/reports)) **Market Presence** reflects a product’s footprint and visibility in the market using multiple market signals. ([Source 2](https://www.g2.com/reports)) **G2 Score** is a category score that combines Satisfaction and Market Presence so products can be compared within the same category. ([Source 2](https://www.g2.com/reports)) Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..)) ### **What I Often See in Lead Intelligence** #### Feedback Pros: What Users Consistently Appreciate - **Accurate contact enrichment with verified emails and direct dials** - _“__What I appreciate most about Seamless.AI is how quickly and easily it provides accurate contact information. Rather than wasting hours scouring the internet, I can get phone numbers, emails, and company details within seconds. The platform also assists in building targeted lead lists, keeps data updated automatically, and integrates seamlessly with tools such as Salesforce and HubSpot. All in all, it saves significant time, enhances sales outreach, and streamlines the prospecting process.” -_ [_Sadhwi P_](https://www.g2.com/products/seamless-ai/reviews)_. Seamless.AI Reviews_ - **Chrome extension enables one click capture from LinkedIn pages** - _“__It can connect you with you need to speak with. Not only will it (90% of the time) give you the right phone number and email address to reach your contact but it also helps you find the most appropriate lead for your outreach. It's quick and easy to download and integrates perfectly into your browser (I use Chrome). I love how the plugin pops up on LinkedIn and, not only that, but almost every company page you visit! I use it all the time. It has made my day to day immeasurably better and is so quick and easy to use. I can safely say, the implementation of Cognism at my company has changed everything for the better. And if we have any query, question or concern (the latter being quite rare), Jemima and the team are always approachable and happy to help.” -_ [_Solomon P_](https://www.g2.com/products/cognism/reviews/cognism-review-11872152)_. Cognism Review_ - **Filtering by ICP signals speeds list building for outbound** - _“__I love how Instantly makes it incredibly easy to find B2B leads, which used to be a significant challenge for me. The enormous database of 450 million data points streamlines my lead generation process, allowing me to simply input keywords and obtain compatible results. This feature is instrumental in efficiently identifying my ideal customer profiles (ICPs), especially on social media, which used to be a cumbersome task. I appreciate that within just five weeks, the ease of finding leads has improved dramatically. Switching to Instantly from other platforms was favorable because of its reliability and user-friendly interface, whereas my previous services encountered frequent crashes. Instantly's simplicity and swift response enhance my workflow substantially. Setting up Instantly was straightforward, without any complications, saving me time and effort. Overall, these aspects make it a valuable tool for my professional needs.” -_ [_Shavez K_](https://www.g2.com/products/instantly/reviews/instantly-review-12024666)_. Instantly Reviews_ #### Cons: Where Many Platforms Fall Short - **Outdated numbers and emails force frequent manual verification** - _“__As with any data platform, there are times when contact accuracy fluctuates or some specialized industries seem less represented. While this isn’t a major issue, my team does sometimes need to verify a record before reaching out. However, ZoomInfo is always evolving, and its overall depth and reliability continue to surpass any other solution we’ve tried.” -_ [_Jeff B_](https://www.g2.com/products/zoominfo-sales/reviews/zoominfo-sales-review-11986093)_. Zoominfo Sales Review_ - **Credit limits and pricing throttle high volume prospecting** - _“__Data accuracy can be inconsistent, some contacts are spot on, while others may be outdated or bounce, so you still need a verification step and good list hygiene. Credits can run out quickly if you are building large lists, and it is not always clear upfront which contacts will be the best quality use of credits. Duplicate records and missing firmographic details can also happen, which adds cleanup work before importing to a CRM. Integrations are helpful, but you may still spend time mapping fields and making sure imports match your CRM rules.” -_ [_Mudit K_](https://www.g2.com/products/seamless-ai/reviews/seamless-ai-review-12153500)_. Seamless.AI Reviews_ - **CRM sync and bulk exports can feel unreliable or rigid** - _“__The most helpful aspect is the ability to efficiently generate high-quality leads for business development. RocketReach helps us target prospects with verified emails and phone numbers, improving outreach success and reducing bounce rates. Integration with our CRM and other tools makes it seamless to manage leads. Overall, it’s a huge time-saver and boosts the effectiveness of our sales efforts.” -_ [_Ayushi K_](https://www.g2.com/products/rocketreach/reviews/rocketreach-review-11697514)_. RocketReach Reviews_ ### Expert Takeaway Based on G2 reviews, tools in the lead intelligence category consistently perform well on metrics that typically predict real-world adoption: a 4.48/5 average star rating, 9.01/10 likelihood to recommend, 6.49/7 Ease of Use, 6.40/7 Quality of Support, and 6.41/7 Meets Requirements. That profile suggests that teams generally derive value quickly once workflows are established, and they feel supported when issues arise. Where high-performing teams separate themselves is how they operationalize data quality. The best outcomes occur when teams treat lead intelligence platforms as an ongoing data system, rather than a one-time list source. They set clear rules for what “valid” means (email verification, phone coverage, role matching), refresh contact data on a schedule, and standardize exports into CRM fields so reps trust what they see. I also notice stronger adoption patterns in review-heavy industries, such as Information Technology and Services, Computer Software, and Marketing and Advertising, where outbound speed is crucial and routing errors can be costly. If you’re deciding whether lead intelligence software is worth it for your team, my biggest advice is to validate three things early: accuracy for your ICP, how fast reps can build lists and enrich contacts using lead intelligence tools, and whether CRM sync stays clean without constant manual cleanup. Teams that do this usually end up with best lead intelligence software that improves connect rates and focus. Teams that skip it often end up with data that “looks right” but does not hold up in daily prospecting. ### Lead Intelligence Software FAQs #### **What is lead intelligence software used for?** Lead intelligence software is used to identify, enrich, and qualify leads with accurate contact and company data. Teams rely on it to find decision makers, verify emails and phone numbers, and prioritize outreach based on firmographic or intent signals. In practice, it reduces manual research and helps sales and marketing focus on higher-quality prospects. #### **How accurate is lead intelligence data?** Accuracy varies by provider, data source, and target market. Reviews show that data quality is highest when teams regularly refresh records and focus on a defined ICP. Many users note that even the best lead intelligence platforms still require occasional validation, particularly for phone numbers and roles that change rapidly. #### **How does lead intelligence software integrate with CRM systems?** Most lead intelligence tools integrate directly with CRMs to enrich existing records or automatically populate new leads into predefined fields. The strongest integrations support automatic updates, duplicate prevention, and field mapping. Reviews suggest that clean CRM sync is one of the biggest factors influencing long-term adoption. #### **Is lead intelligence software better than buying static lead lists?** Yes, most users see better results with lead intelligence platforms than static lists. Instead of one-time exports, lead intelligence tools provide ongoing enrichment, filtering, and updates as data changes. This helps teams avoid outdated contacts and improves connect rates over time. #### **What should I test before choosing the best lead intelligence software?** Buyers typically test accuracy for their specific ICP, ease of list building, and how quickly reps can find usable contacts. Reviews also recommend validating credit usage, export limits, and CRM sync behavior before committing to the changes. The best lead intelligence software is typically the one that aligns with daily workflows, rather than just the one with the largest database. ### Sources 1. [G2 Research Hub](https://research.g2.com/insights/demo-automation) 2. [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies) 3. [G2 Market Presence Score Overview](https://www.g2.com/reports) **Researched By:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*1ltwfku*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuMTYzNzM5MTY0OS4xNzY2MTcwMjM2LjE3NjYxNzAyMzY.*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3Njc3Mjg3MTAkbzc4JGcxJHQxNzY3NzI5MTQ3JGo1OSRsMCRoMA..) **Last updated on:** January 6, 2026 --- ## What Are the Most Common Questions About Lead Intelligence Software? *AI-generated · Last updated: April 27, 2026* ### What is the best software to track leads for a new online service? According to verified users, these products are frequently praised for lead capture and follow-up workflows. - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) -- reviewers often use it to find contacts, build prospect lists, and run outreach sequences from one place for faster prospecting. - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) -- users commonly highlight its company and contact data, intent signals, and list-building features for targeting decision-makers efficiently. - [Cognism](https://www.g2.com/products/cognism/reviews) -- reviewers mention using it to find verified contacts, enrich records, and support outbound prospecting with CRM-connected workflows. - [Amplemarket](https://www.g2.com/products/amplemarket/reviews) -- users describe it as useful for combining lead sourcing, sequencing, and multichannel outreach into one workflow. - [Waalaxy](https://www.g2.com/products/waalaxy/reviews) -- reviewers often use it to automate LinkedIn outreach, follow-ups, and campaign management for scalable lead generation. ### Which affordable lead generation apps are best for marketing agencies? According to verified users, these products stand out for accessible prospecting and outreach workflows. - [RocketReach](https://www.g2.com/products/rocketreach/reviews) -- reviewers often value it for quickly finding business emails and phone numbers for outreach and list building. - [Wiza](https://www.g2.com/products/wiza/reviews) -- users describe it as an easy way to pull prospect data from LinkedIn and export leads into sales workflows. - [Lusha](https://www.g2.com/products/lusha/reviews) -- reviewers frequently mention easy contact discovery, browser-based prospecting, and CRM-friendly workflows for sales teams. - [UpLead](https://www.g2.com/products/uplead/reviews) -- users highlight verified email access and targeted list building for B2B outreach without heavy setup. - [Clearout.io](https://www.g2.com/products/clearout-io/reviews) -- reviewers point to email validation and lead discovery features that help reduce bounce risk while building outreach lists. ### What is the best lead tracking software with CRM integration? According to verified users, these products are commonly mentioned for CRM-connected lead workflows. - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) -- reviewers often mention smooth CRM connections, prospect data, and outreach features that help keep lead activity organized. - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) -- users highlight CRM integrations and account research tools that support prospecting, enrichment, and follow-up. - [LeadCRM](https://www.g2.com/products/leadcrm-io-leadcrm/reviews) -- reviewers frequently describe syncing LinkedIn contacts into CRM systems and reducing manual lead entry. - [Surfe](https://www.g2.com/products/surfe/reviews) -- users mention connecting LinkedIn activity with CRM records to speed up lead capture and keep data updated. ### What is lead intelligence software? Lead intelligence software helps teams identify, qualify, and act on potential buyers using prospect and company information gathered during research and outreach. In recent G2 reviews for this category, users most often describe these tools as helping them find business emails, phone numbers, company details, job titles, and signals that make prospecting more targeted. Reviewers also commonly mention workflow benefits such as list building, CRM syncing, data enrichment, website or intent insight, and automation that reduces manual research. In practice, the category is used to help sales and marketing teams spend less time hunting for contacts and more time prioritizing relevant accounts, reaching decision-makers, and managing follow-up more efficiently. ### How do buyers use lead intelligence tools to improve outreach efficiency? Based on G2 reviews, buyers use lead intelligence tools to reduce manual prospecting work and make outreach more targeted. Reviewers repeatedly mention finding verified emails and phone numbers faster, filtering prospects by role, industry, region, or company size, and pushing records into CRM or sequence tools without rekeying data. Many also highlight LinkedIn extensions and enrichment workflows that help them capture contacts while researching accounts. Across recent reviews, the recurring value is speed: users describe spending less time searching for contact information, avoiding duplicate or incomplete records, and focusing more on conversations, follow-up, and pipeline generation instead of administrative lead research.