--- title: Signal Reviews meta_title: 'Signal Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 16 reviews by the users' company size, role or industry to find out how Signal works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 16 scale: '5' date_modified: '2026-07-12' parent_category: name: Health Care Operations url: https://www.g2.com/categories/health-care-operations --- # Signal Reviews **Vendor:** TransUnion **Category:** [Other Health Care Operations Software](https://www.g2.com/categories/other-health-care-operations) **Average Rating:** 4.2/5.0 **Total Reviews:** 16 ## About Signal Signal's technology empowers brands to create better experiences for their customers and greater business value for their enterprise, starting with the first-party data they already own. We help brands understand the consumer journey and deliver more empathetic, relevant and meaningful messages and experiences. ## Signal Reviews ### 1. Best Software for Track Communications! **Rating:** 5.0/5.0 stars **Reviewed by:** Masum A. | Founder & CEO , Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2022 **What do you like best about Signal?** It helps to engage more visitors to my website very easily. Signal can easily track communications and send push notifications to my users. The setup ecosystem is very user-friendly and the tracking system is also. **What do you dislike about Signal?** Some features are not working. Need to be more attractive like GTM (Google Tag Manager) also the migration data is very difficult. Otherwise it's very effective for tracking data. **Recommendations to others considering Signal:** Need to be more customizable for data tracking facilities. **What problems is Signal solving and how is that benefiting you?** Actually, it helps to collect data using an API like GTM which is very important for collecting data without data loss. It helps to sort out the data tracking solutions. ### 2. Simple way to track communication **Rating:** 5.0/5.0 stars **Reviewed by:** Rachita J. | Manager, Client Leadership, Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Signal?** Easy to use wnd the ability to track changes without involving the client **What do you dislike about Signal?** I find that the tagging process is Challenging **Recommendations to others considering Signal:** I used it in my previous job for a brief amount of time and i loved the interface and its ability. Its a bit of an investment but totally worth it. **What problems is Signal solving and how is that benefiting you?** Track the digital campaigns for clients ### 3. Signal to the rescue **Rating:** 3.5/5.0 stars **Reviewed by:** Renwick F. | Campaign Program Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2019 **What do you like best about Signal?** Signal was a great solution for a problem that we did not have. It allowed me to upsale the client on this solution to engage more visitors that would evoke them to return to the website. **What do you dislike about Signal?** The tagging of all the elements. There are about 20 different models of cars and we had to tag car parts that were and upsale to the standard items when building out a custom auto. **What problems is Signal solving and how is that benefiting you?** The benefit is that we have seen a rise and conversion in web traffic ### 4. So userful and simple to setup **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan M. | CMO - VP Marketing & Inbound strategiste, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2018 **What do you like best about Signal?** Great options, able to customized per platform experience. Accept multiple language per push. **What do you dislike about Signal?** We can't modify an already schedules push. We need to start again from scratch. **Recommendations to others considering Signal:** It is really worth the effort to integrate it with your app or website. Gives you an edge on a lot of others businesses that don't want or can't do it. **What problems is Signal solving and how is that benefiting you?** new products launch, new blog post awareness. Quicker than emails and we get almost instant results. ### 5. Makes conversion tracking easy **Rating:** 4.5/5.0 stars **Reviewed by:** Lauren H. | Social Media Account Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Signal?** I really love signal because it's easy to set up multiple conversions quickly and efficiently, as well as setting up revenue tracking. Sometimes if there are lots of conversion points client's struggle placing things correctly, but with signal this issue is taken care of. **What do you dislike about Signal?** Sometimes it takes a very long time time to load. **What problems is Signal solving and how is that benefiting you?** Multiple conversion point tracking, I also love signal because if the client has an iframed thank you page, we can still easily code in a button click for proper conversion tracking. ### 6. Feature-rich tag manager that is easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Michael H. | Strategic SEM Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2017 **What do you like best about Signal?** I like how clearly organized my websites, tags, and conversion events are set up. It enables me to quickly and easily add tags to pages or troubleshoot issues. **What do you dislike about Signal?** Some interface features are cumbersome. For example, I can't edit the name of a data binding in the same area where I created it. Also, if you have too many tags/pages in a dashboard, the interface can slow to a crawl. **Recommendations to others considering Signal:** There is a lot to learn in order to use it effectively. Make sure you understand all of its features. Also a good understanding of javascript will help you create great custom actions. **What problems is Signal solving and how is that benefiting you?** Adding conversion pixels and data bindings to my clients' web pages in order to track different conversion actions for paid search. ### 7. Simplicity at its finest **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2017 **What do you like best about Signal?** This platform is clean and organized. Return easily achievable as it takes the fat out of searching and goes directly to specific demographics. **What do you dislike about Signal?** Sometimes it gets slow. Has a lot of functions, it happy that is let’s you select exactly what you need for business **What problems is Signal solving and how is that benefiting you?** Recognizing target areas to save time and money. ### 8. GTM Equivalent **Rating:** 3.5/5.0 stars **Reviewed by:** Meliah C. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2017 **What do you like best about Signal?** Signal provides tag management for third party tags on a client site. The testing and firing rules are easy to use and understand. I also use Google Tag Manager and both products are similar. However Signal's organization and hierarchy are bit more robust and easier to understand. **What do you dislike about Signal?** This a personal preference but the interface is a bit lacking with an early 2000s feel. **Recommendations to others considering Signal:** If you have a large site and need hands on organization of hundreds of tags from several different sources, the Signal is worth paying for. If you have a small site then stick to GTM which is free. **What problems is Signal solving and how is that benefiting you?** Quickly able to place multiple lines of tracking on one page without page load suffering. With in firing rules, ability to set up a type of attribution. ### 9. Spotty Email Tracking **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Signal?** Email tracking capability - open notifications **What do you dislike about Signal?** The tracking technology has gotten poorer recently. **Recommendations to others considering Signal:** Try Banana tag, too **What problems is Signal solving and how is that benefiting you?** Good to follow whether emails are getting opened. ### 10. Signal Tag Management Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 23, 2017 **What do you like best about Signal?** Ease of use, great client service team members **What do you dislike about Signal?** Set up very different from other platforms making migration difficult **Recommendations to others considering Signal:** Make process and set up similar to other management systems for ease of transfer **What problems is Signal solving and how is that benefiting you?** Ability to place tags ### 11. SIgnal Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2017 **What do you like best about Signal?** I like the ability to make tracking changes without involving my client or their site **What do you dislike about Signal?** I do not like how complex signal is, and there are not enough tutorials **What problems is Signal solving and how is that benefiting you?** We are looking to add tracking to digital campaigns and in many cases are able to do so ### 12. My experience. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2017 **What do you like best about Signal?** I love how easy it is to use. Everything about it is great. **What do you dislike about Signal?** I do not dislike anything about it. **What problems is Signal solving and how is that benefiting you?** Kroger business ### 13. Easy tagging tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2017 **What do you like best about Signal?** The easy method to QA tags using the preview mode and activate them on the live site **What do you dislike about Signal?** Nothing I really like so much this tool **What problems is Signal solving and how is that benefiting you?** Tracking websites are really easy using this platform, we can see data in a real time to check if the tags are recording data. ### 14. User-friendly, optimal tag management platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2017 **What do you like best about Signal?** Signal makes it easy for brands and marketers to manage data collection across digital platforms. **What do you dislike about Signal?** Signal is a bit pricy, but it's definitely worth it. **What problems is Signal solving and how is that benefiting you?** Serving various marketing vendors all within one unique platform. ### 15. Fantastic Software **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2016 **What do you like best about Signal?** Ease of use for self-service agencies and the quality of service. **What do you dislike about Signal?** Spend minimums and required packages that rolled out over the last year. **What problems is Signal solving and how is that benefiting you?** With Signal we're able to better track and analyze on-site actions driven by media. We can do all this with one site-wide pixel that doesn't impact load times or require additional set-up on the client's end. ### 16. Great so far! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 19, 2017 **What do you like best about Signal?** Great at connecting the dots across multiple platforms to understand our consumers. **What do you dislike about Signal?** Tagging process is a bit complex. Also need the ability to scale quicker. **What problems is Signal solving and how is that benefiting you?** Understanding what consumers are reacting to our campaigns. - [View Signal pricing details and edition comparison](https://www.g2.com/products/transunion-signal/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-15+08%3A03%3A05+-0500&secure%5Bsession_id%5D=92f09721-0d6c-4b69-81a4-3d978aa608d1&secure%5Btoken%5D=aa81deed396ceb138f5e950f50fb4b0c4174a95e6900bacdeac3d3637b1e62a3&format=llm_user) ## Signal Features **Data Integration** - 1st-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools **Data Management** - Data Warehouse - Data Analysis - Data Capture - Data Integration - Integration with Wearable Devices - Interoperability - Security and Privacy Controls - Data Querying **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Analysis & Optimization** - Audience Segmentation - Standard Dashboards - Custom Reports **Analytic Tools - Healthcare Analytics** - Data Visualization - Cost Analysis - Real-Time Analysis - Predictive Analytics - Patient Risk Scoring - Natural Language Processing (NLP) **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization ## Top Signal Alternatives - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - 4.6/5.0 (424 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (445 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - 4.6/5.0 (399 reviews)