Best Experience Management Software with B2B Account Experience Capabilities

How Many Experience Management Software Products Does G2 Track?

Total Products under this Category: 164

Category Stats (Sep 2026)

  • Average Rating: 4.52/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Ethnio (+0.4%) - Among all products in this category, Ethnio recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Experience Management Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 25,800+ Authentic Reviews
  • 164+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Experience Management Software

G2 Grid® for Experience Management Software plotting products by satisfaction and market presence

Highlighted products: Birdeye, Reputation, QuestionPro, Qualtrics Market Research, Resonate CX, Experience.com, Dynamics 365 Customer Voice, and Medallia Customer Experience.

Underlying data: [Grid® JSON](https://www.g2.com/categories/experience-management/grids.json?focus%5B%5D=birdeye&focus%5B%5D=reputation&focus%5B%5D=questionpro&focus%5B%5D=qualtrics-market-research&focus%5B%5D=resonate-cx&focus%5B%5D=experience-com&focus%5B%5D=dynamics-365-customer-voice&focus%5B%5D=medallia-customer-experience)

Resonate CX

Your Vision + Our Platform = Brand Advocates All customers and employees want is to be heard. We bridge the gap between you and your customers to create brand advocates. Our platform uses award-winning AI tools and machine learning to analyse data across interactions, including facial and text analytics to provide valuable insight, amplify strengths, and establish your front line. With our vast experience spanning across markets and domains, we have pioneered feedback and experience management for diverse sectors including B2B, retail, education, finance, and even Local Government Authorities. This cross-domain expertise positions us uniquely, allowing us to offer comprehensive experience insights to our clients, empowering them to make a genuine impact.

Average Rating: 4.6/5.0

Total Reviews: 502

How Do G2 Users Rate Resonate CX?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Customer Effort Score (CES): 8.8/10 (Category avg: 8.1/10)
  • Customer Satisfaction (CSAT) Score: 9.0/10 (Category avg: 8.6/10)
  • Net Promoter Score (NPS): 9.4/10 (Category avg: 8.7/10)

Who Is the Company Behind Resonate CX?

  • Seller: Resonate Solutions
  • Company Website:
  • Year Founded: 2001
  • HQ Location: North Sydney, Australia
  • Twitter: @ResonateAU
    214 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    63 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Store Manager, Store manager
  • Top Industries: Retail, Education Management
  • Company Size: 35% Small, 34% Large

What Do G2 Reviewers Say About Resonate CX?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Resonate CX, finding it efficient for viewing reports and trends.
  • Users find Resonate CX to be a helpful management tool, enhancing team training and providing valuable insights.
  • Users appreciate the efficient feedback management of Resonate CX, enabling significant improvements in customer experience and retention.
  • Users value the impactful customer feedback from Resonate CX, enhancing their ability to improve customer experiences effectively.
  • Users appreciate the quick insights generation of Resonate CX, enabling them to identify improvement areas effectively.
Cons
  • Users express frustration over scoring system issues that lead to inaccurate score representation despite positive experiences.
  • Users face challenges with inadequate feedback due to delays and irrelevant responses impacting score improvement.
  • Users face challenges with reporting issues as false claims affect NPS and some stats are not live.
  • Users express concerns over survey issues, highlighting a need for more transparency and constructive feedback mechanisms.
  • Users find the interface not intuitive, leading to confusion with navigation and data relevance on Resonate CX.

What Are Recent G2 Reviews of Resonate CX?

Medallia Customer Experience

Medallia Experience Cloud, an award-winning SaaS platform, leads the market in helping organizations understand, manage and improve the experiences of their customers, employees, and citizens. Medallia is equipped with the most comprehensive capabilities for capturing feedback and experience signals wherever customers are interacting, including: email, social, digital web and in-app, conversational messaging and connected devices. And, when combined with operational and transactional data fed into Medallia, organizations can understand every touchpoint along every customer journey. Medallia Athena brings AI and Machine Learning to the platform, detecting patterns, uncovering issues and new business opportunities, and predicting behavior, all to focus attention for smarter business decisions. Medallia delivers these insights in real-time, across the organization, so that the voice of the customer can be embedded in daily decisions made by everyone, from the frontline to the C-suite. Using Medallia Experience Cloud, organizations can make demonstrable improvements to the customer experience and employee experience, reducing churn, turning detractors into promoters and buyers, and creating in-the-moment cross-sell and up-sell opportunities. All of which help companies deliver clear and potent returns on investment. Learn what Medallia can do for your organization by requesting a demo at https://www.medallia.com/contact-us/

Average Rating: 4.5/5.0

Total Reviews: 207

How Do G2 Users Rate Medallia Customer Experience?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Customer Effort Score (CES): 8.7/10 (Category avg: 8.1/10)
  • Customer Satisfaction (CSAT) Score: 9.2/10 (Category avg: 8.6/10)
  • Net Promoter Score (NPS): 9.4/10 (Category avg: 8.7/10)

Who Is the Company Behind Medallia Customer Experience?

  • Seller: Medallia
  • Company Website:
  • Year Founded: 2001
  • HQ Location: San Francisco, CA
  • Twitter: @Medallia
    12,225 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,039 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Hospitality, Financial Services
  • Company Size: 64% Large, 21% Medium

What Do G2 Reviewers Say About Medallia Customer Experience?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the closed loop feedback process in Medallia, enhancing organizational engagement from all levels.
  • Users appreciate the ease of use of Medallia Customer Experience, enjoying its smooth setup and digestible data analysis.
  • Users appreciate the ease of use and AI integration of Medallia, enhancing data management and actionable insights.
  • Users appreciate the high touch client service of Medallia Customer Experience, valuing responsive support and actionable insights.
  • Users appreciate the grounded insights provided by Medallia Customer Experience, enhancing collaboration and data democratization.
Cons
  • Users find the steep learning curve of Medallia challenging, requiring significant time to master its features.
  • Users feel that Medallia's AI capabilities are behind compared to competitors, impacting onboarding and text analytics customization.
  • New users may face a challenging learning curve due to the platform's complexity and feature abundance.
  • Users find limitations in features and manual effort needed complicates feedback management, delaying valuable insights.
  • Users feel that engagement reporting and onboarding processes need enhancements for a better overall experience.

What Are Recent G2 Reviews of Medallia Customer Experience?

What Are G2 Users Discussing About Medallia Customer Experience?

Gainsight Customer Success

Gainsight Customer Success brings together rich agentic insights, relationship-level intelligence, and a multi-dimensional health scoring to surface risk and expansion opportunities a full quarter earlier, then turns those insights into action through coordinated retention, expansion, and renewal motions across every customer segment, including the long-tail. Designed for enterprise complexity spanning multiple products, hierarchies, and stakeholders, Gainsight supports human-led, digital-led, and agent-led programs, enabling teams to scale outcomes across their entire book of business and deliver Retention-as-a-Service (RaaS). The result is measurable impact and scale, including 50% increased CSM capacity, 15% higher expansion, 95% forecast accuracy, and 20% reduced churn—all backed by a decade of CS expertise and the largest community of CS professionals.

Average Rating: 4.5/5.0

Total Reviews: 1,725

How Do G2 Users Rate Gainsight Customer Success?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Customer Effort Score (CES): 7.9/10 (Category avg: 8.1/10)
  • Customer Satisfaction (CSAT) Score: 8.6/10 (Category avg: 8.6/10)
  • Net Promoter Score (NPS): 8.8/10 (Category avg: 8.7/10)

Who Is the Company Behind Gainsight Customer Success?

  • Seller: Gainsight Inc.
  • Company Website:
  • Year Founded: 2009
  • HQ Location: San Francisco, CA
  • Twitter: @GainsightHQ
    13,119 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,140 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Customer Success Manager, Senior Customer Success Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 56% Medium, 32% Large

What Do G2 Reviewers Say About Gainsight Customer Success?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Gainsight Customer Success, enhancing productivity and providing clear account visualization.
  • Users value the centralized customer data in Gainsight, enhancing efficiency and effectiveness for Customer Success Management.
  • Users value the health monitoring capabilities of Gainsight, enhancing visibility and proactive management of customer success.
  • Users appreciate the comprehensive visibility Gainsight provides into the customer journey, enhancing decision-making and operational efficiency.
  • Users value the comprehensive visibility Gainsight provides into the customer journey, enhancing decision-making and engagement.
Cons
  • Users struggle with the complexity of Gainsight's setup and configuration, requiring significant time and effort to optimize.
  • Users find information retrieval challenging in Gainsight, along with limited proactive capabilities and a complex learning curve.
  • Users report a steep learning curve with Gainsight Customer Success, finding initial setup and understanding features challenging.
  • Users experience a steep learning curve with Gainsight, making initial setup and mastery challenging.
  • Users note significant missing features in Gainsight, affecting functionality, security assessments, and integration capabilities.

What Are Recent G2 Reviews of Gainsight Customer Success?

What Are G2 Users Discussing About Gainsight Customer Success?

Qualtrics Customer Experience

Qualtrics XM for Customer Experience is the customer experience product used by the world's most iconic brands to immediately surface customer friction and guide frontline teams in the moment to better serve clients. Drive company-wide improvement—across processes, products, and digital properties—to increase customer lifetime value. Frontline Care (TM) uses omnichannel analytics and AI-powered automation to deliver powerful, personalized recommendations for every customer straight to your frontline customer care teams so you can increase usage, drive upsell, and reduce churn. Leverage our Frontline Digital (™) Product to analyze customer journeys so you can step in at the right time to remove friction or redirect users to a better experience. Understand digital customer behavior through session replays and frustration detection like rage clicks and mouse thrashing. Use Frontline Locations (™) to compile online reviews within the same platform so you can connect the dots between channels and get a bird’s eye view across the end-to-end customer experience. Bring together feedback from your customers with the voice of your frontline employees and make sense of it all in seconds with our AI-powered platform. Qualtrics is used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands.

Average Rating: 4.3/5.0

Total Reviews: 725

How Do G2 Users Rate Qualtrics Customer Experience?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.1/10)
  • Customer Effort Score (CES): 8.8/10 (Category avg: 8.1/10)
  • Customer Satisfaction (CSAT) Score: 8.9/10 (Category avg: 8.6/10)
  • Net Promoter Score (NPS): 9.1/10 (Category avg: 8.7/10)

Who Is the Company Behind Qualtrics Customer Experience?

  • Seller: Qualtrics
  • Company Website:
  • Year Founded: 2002
  • HQ Location: Provo, UT
  • Twitter: @Qualtrics
    42,137 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    6,231 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Community Manager, Business Data Analyst
  • Top Industries: Information Technology and Services, Higher Education
  • Company Size: 52% Large, 36% Medium

What Do G2 Reviewers Say About Qualtrics Customer Experience?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Qualtrics, finding it intuitive and great for analytics across customer touchpoints.
  • Users value the strong analytics and reporting capabilities of Qualtrics, which enhance customer experience insights and actions.
  • Users find Qualtrics extremely helpful for gaining insights that enhance customer satisfaction and retention strategies.
  • Users appreciate the insightful feedback management of Qualtrics, enhancing customer experience through actionable analytics and reporting.
  • Users value the deep insights generation from Qualtrics, enhancing customer experience and improving satisfaction effectively.
Cons
  • Users find the complexity of Qualtrics Customer Experience overwhelming, particularly new users needing basic survey functions.
  • Users find the custom setup improvements necessary, especially regarding Text iQ's accuracy in non-English languages.
  • Users find limited customization options in Qualtrics, making it difficult to tailor the platform to specific needs.
  • Users find the platform not intuitive, with a complex UI that can be overwhelming for newcomers.
  • Users find the platform expensive, which can be a barrier for smaller teams with limited budgets.

What Are Recent G2 Reviews of Qualtrics Customer Experience?

What Are G2 Users Discussing About Qualtrics Customer Experience?

Totango

Totango is a Customer Growth platform for driving customer value and revenue at scale, combining scalable customer management, predictive revenue intelligence, and a strategic, value-based post-sales methodology to transform how companies prove customer ROI, drive retention, and earn expansion. The Customer Growth Platform includes Totango Customer Success and Unison Customer Intelligence. Each of these solutions plays a distinct role in the Customer-Led Growth through value realization methodology. Totango Customer Success focuses on tracking customer health and engagement, enabling teams to proactively address potential issues and foster long-term relationships. Unison Customer Intelligence aggregates data from multiple sources, offering insights that help organizations understand customer behavior and preferences. Totango's target audience and target buyers include mid-sized to large enterprises across various industries that prioritize customer retention, renewals, and expansion and that generally rely on subscription-based models, where maintaining customer loyalty is critical to their revenue growth. Key features of Totango include customizable dashboards, real-time analytics, and automated workflows. These tools enable users to visualize customer data effectively, monitor key performance indicators, and automate routine tasks, thereby enhancing efficiency. The platform also supports collaboration among teams, allowing for seamless communication and alignment on customer goals. By providing actionable insights, Totango empowers organizations to refine their revenue strategies and make informed decisions that drive growth. Overall, Totango stands out as a leader in the Customer Success category by offering a holistic approach to managing customer relationships. Its integration of various tools and functionalities allows enterprises to gain a deeper understanding of their customers, ultimately leading to improved satisfaction and loyalty. By investing in Totango, organizations can position themselves for long-term success in an increasingly competitive landscape.

Average Rating: 4.3/5.0

Total Reviews: 1,140

How Do G2 Users Rate Totango?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)
  • Customer Effort Score (CES): 7.8/10 (Category avg: 8.1/10)
  • Customer Satisfaction (CSAT) Score: 8.2/10 (Category avg: 8.6/10)
  • Net Promoter Score (NPS): 8.1/10 (Category avg: 8.7/10)

Who Is the Company Behind Totango?

  • Seller: Totango
  • Company Website:
  • Year Founded: 2010
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    119 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Customer Success Manager, CSM
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 57% Medium, 22% Small

What Do G2 Reviewers Say About Totango?

AI-generated summary from verified user reviews

Pros
  • Users find Totango to be easy to use, simplifying setup and enhancing account tracking and daily workflows.
  • Users value the excellent customer support from Totango, enhancing their effectiveness and simplifying account management.
  • Users appreciate the robust functionality of Totango, enabling seamless campaign management and valuable insights.
  • Users appreciate the customization options in Totango, enhancing account management and improving customer adoption strategies.
  • Users value the efficiency of Totango, streamlining workflows and enhancing productivity across the customer journey.
Cons
  • Users find the learning curve steep, as the overload of data makes it challenging to identify key information quickly.
  • Users face integration issues with Totango, particularly with Salesforce, hindering a seamless experience across platforms.
  • Users find missing features in Totango, such as limited analysis tools and poor campaign templates, frustrating.
  • Users find the limited customization options in Totango hinder their ability to tailor the product effectively.
  • Users face a steep learning curve with Totango, finding it overwhelming and lacking sufficient educational resources.

What Are Recent G2 Reviews of Totango?

What Are G2 Users Discussing About Totango?

CustomerGauge

CustomerGauge is a B2B customer experience management platform that enables clients to: - Collect customer feedback from multiple stakeholders in an account - Create custom dashboards for displaying real-time results - Set goals and targets for closing the loop with customers - Segment customer insights by region, product, facility, and more. - and align employees CX-related business initiatives CustomerGauge is also the first and only customer experience management solution that automatically combines customer insights with revenue data. This allows CX managers to: - Identify and prioritize the most impactful customer experience improvements - Forecast the impact of future CX improvements across the customer journey - and report on the ROI of valuable customer experience initiatives

Average Rating: 4.6/5.0

Total Reviews: 46

How Do G2 Users Rate CustomerGauge?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.1/10)
  • Customer Effort Score (CES): 8.3/10 (Category avg: 8.1/10)
  • Customer Satisfaction (CSAT) Score: 8.3/10 (Category avg: 8.6/10)
  • Net Promoter Score (NPS): 10.0/10 (Category avg: 8.7/10)

Who Is the Company Behind CustomerGauge?

  • Seller: CustomerGauge
  • Company Website:
  • Year Founded: 2007
  • HQ Location: Amsterdam
  • LinkedIn® Page: www.linkedin.com
    48 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Food & Beverages, Information Technology and Services
  • Company Size: 40% Large, 38% Medium

What Are Recent G2 Reviews of CustomerGauge?

What Are G2 Users Discussing About CustomerGauge?

CustomerSure

CustomerSure, a UK-based leader in customer feedback, has empowered businesses for over 14 years with our award-winning platform. We simplify collecting Voice of the Customer (VoC) data via web, SMS, email, and IVR. Our partnership approach sets us apart. We work closely with you to understand your unique needs and deliver expert support. This collaboration, combined with our software, helps you quickly identify satisfaction drivers, address issues in real-time, and boost retention and satisfaction. Our platform features feedback segmentation and customer trait targeting, supporting both new and existing VoC programmes with clear return on investment and minimal complexity. CustomerSure offers transparent pricing, no lock-in periods, and a risk-free pilot, making it easy to see the impact of improved customer satisfaction on business results. Join the many CX teams who’ve upgraded from basic tools and experience effortless customer happiness.

Average Rating: 4.5/5.0

Total Reviews: 6

How Do G2 Users Rate CustomerSure?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Customer Effort Score (CES): 8.3/10 (Category avg: 8.1/10)
  • Customer Satisfaction (CSAT) Score: 8.3/10 (Category avg: 8.6/10)
  • Net Promoter Score (NPS): 10.0/10 (Category avg: 8.7/10)

Who Is the Company Behind CustomerSure?

Who Uses This Product?

  • Company Size: 50% Large, 33% Medium

What Do G2 Reviewers Say About CustomerSure?

AI-generated summary from verified user reviews

Pros
  • Users commend the helpful customer support team, particularly Luke and Darren, for their excellent assistance.
  • Users value the customization flexibility of CustomerSure, appreciating tailored solutions and supportive customer service.
  • Users value the engagement with social posts, enhancing interaction without direct communication.
  • Users value the effective engagement of CustomerSure, enhancing interaction through social media posts.
  • Users value the customization flexibility of CustomerSure, enhancing their experience with tailored solutions.
Cons
  • Users find the dashboard lacking intuitiveness, making it difficult to navigate and understand effectively.
  • Users feel the dashboard needs improvement for better intuitiveness and comprehension during usage.
  • Users find the dashboard not intuitive, expressing a desire for improved clarity and ease of comprehension.

What Are Recent G2 Reviews of CustomerSure?

What Are G2 Users Discussing About CustomerSure?

Encompass-CX

We believe organized data leads to organized action. salesEQUITY unifies a company around a single mission – improving the customer experience. We offer software that collects, manages, and distributes feedback data and delivers it to the desktop of the teams that matter.

Average Rating: 3.5/5.0

Total Reviews: 1

How Do G2 Users Rate Encompass-CX?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 9.1/10)
  • Customer Effort Score (CES): 6.7/10 (Category avg: 8.1/10)
  • Customer Satisfaction (CSAT) Score: 5.0/10 (Category avg: 8.6/10)
  • Net Promoter Score (NPS): 5.0/10 (Category avg: 8.7/10)

Who Is the Company Behind Encompass-CX?

Who Uses This Product?

  • Company Size: 100% Small

MirrorWave

MirrorWave is a feedback system that drives profitable business outcomes for businesses who are serious about their deep, enduring customer relationships - with individual customers, strategic accounts or two-way partnerships. Our pre-configured system makes it easy to get into a rhythm of listening and responding to feedback. We use a world-first approach to follow individuals over time, creating relationship stories to show what’s changed and why, what you need to do and if those actions worked. MirrorWave meets two key needs: 1) Provides the strategic big picture for leadership teams - ensuring no surprises, better customer centricity and improved profitability 2) Makes it easier for relationship managers to achieve optimum business outcomes - retention; sales potential; cost-to-serve and advocacy

Who Is the Company Behind MirrorWave?

  • Seller: MirrorWave
  • Year Founded: 2009
  • HQ Location: Auckland, NZ
  • Twitter: @MirrorWave
    22 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Sibyl Pulse

Sibyl Pulse alerts you to at risk customers who may need your attention and gives you the tools to collect critical insight that will help you retain and expand your clientele, optimize your products/services, and maximize the utility of your resources.

Who Is the Company Behind Sibyl Pulse?