# Best Display Advertising Software for Small Business - Page 2

## How Many Display Advertising Software Products Does G2 Track?

**Total Products under this Category:** 225

### Category Stats (Aug 2026)

- **Average Rating:** 4.24/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Realize (+22.98%) - Among all products in this category, Realize recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Display Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 15,900+ Authentic Reviews
- 225+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Display Advertising Software
 ![G2 Grid® for Display Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/display-advertising/grids.png?focus%5B%5D=5910&focus%5B%5D=3026&focus%5B%5D=4907&focus%5B%5D=162814&focus%5B%5D=74625&focus%5B%5D=5405&focus%5B%5D=3249&focus%5B%5D=94158)

Highlighted products: StackAdapt, AdRoll, The Trade Desk, AdCreative.ai, Amazon Display Ads, Facebook for Business, LocaliQ, and PropellerAds.

Underlying data: [Grid® JSON](https://www.g2.com/categories/display-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=adroll&focus%5B%5D=the-trade-desk&focus%5B%5D=adcreative-ai&focus%5B%5D=amazon-amazon-display-ads&focus%5B%5D=facebook-for-business&focus%5B%5D=localiq&focus%5B%5D=propellerads&segment=small-business)

**Sponsored**

### Criteo GO

Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=277&secure%5Bchosen_at%5D=2026-08-06T11%3A51%3A54Z&secure%5Bdisplayable_resource_id%5D=277&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=277&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=277&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdisplay-advertising%2Fsmall-business%3Fpage%3D2&secure%5Btoken%5D=4c624fd9577562076198bfc0ea80cb03fb01d3cf16361f93ff5bd6a3dd132767&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Ddisplay_advertising&secure%5Burl_type%5D=custom_url)

### [Connect](https://www.g2.com/products/bridge-connect/reviews)

CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged. Plus, you can choose between self-service or full-service campaign management options to fit your needs. Since each campaign starts with an audience of real people, reporting and attribution is very clear. Gain deep insights with visual reporting down to the person level, and track real impact with our free People Match™ solution, linking actual conversions and sales to the real people in your audience. Platform Highlights Include: Data Safe℠: We prioritize compliance, data accuracy, and privacy by updating real people’s profiles monthly, ensuring brand safety, peace of mind, better performance, and fraud prevention. Over 15,000 Segments: Build custom audiences with our data safe attributes, ranging from Automotive to Transactions to B2B. Transparent, People-Based Reporting: Our people-based reporting helps you focus on what really matters - the real people who see and engage with your campaigns. No cookies or random results, only real, verified people. Flexible Usage: Use Connect as a managed-service solution, run campaigns yourself, or integrate our audience data with your preferred DSP. White-label our solutions branded as your own and go to market effortlessly with our powerful, first-party data-driven platform.

**Average Rating:** 4.8/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate Connect?

- **Close Ecosystem API:** 8.6/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Display Functionality:** 9.3/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Connect?

- **Seller:** [Bridge](https://www.g2.com/sellers/bridge-5da05a00-39e0-4fda-8631-8d7c9cf2e995)
- **Company Website:** thebridgecorp.com
- **Year Founded:** 2010
- **HQ Location:** Paramus, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=58f07e3c3ffa14dc19e66bd7ba9204e2366a683f408fb4506a37a575a5b19922&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-bridge-corporation&secure%5Burl_type%5D=linkedin_company_website)  
190 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Broadcast Media
- **Company Size:** 52% Small, 22% Large

#### What Do G2 Reviewers Say About Connect?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **exceptional ease of use** of Connect, making transitions and daily operations effortless and efficient.
- Users value the **effective audience targeting** of Connect, significantly enhancing their marketing efforts with verified contacts.
- Users appreciate the **seamless campaign management** of Connect, enhancing workflow and delivering reliable, effective marketing solutions.
- Users commend the **prompt customer support** of Connect, enhancing their experience with quick responses and clear explanations.
- Users value the **easy setup** of Connect, which simplifies workflow and enhances overall operational efficiency.

##### Cons

- Users express frustration over the **lack of clarity** in tactics and reports, complicating their ad management experience.
- Users find the **reporting process cumbersome** , wishing for simpler, automated reports to improve efficiency.
- Users find creating reports **time-consuming and confusing** , preferring simpler, more efficient data sharing options.
- Users often face **challenges in building audiences** , finding the process time-consuming and lacking intuitive features.
- Users experience **difficulties with audience targeting** , finding it time-consuming and complex to build the right audiences.

#### What Are Recent G2 Reviews of Connect?

**["Reliable Insights, Seamless Setup"](https://www.g2.com/survey_responses/connect-review-11884314)**

**Rating:** 5.0/5.0 stars

_— Carlos D._

[Read full review](https://www.g2.com/survey_responses/connect-review-11884314)

**["Consistent Support and Effective Targeting with Connect"](https://www.g2.com/survey_responses/connect-review-11877730)**

**Rating:** 5.0/5.0 stars

_— Carlos F._

[Read full review](https://www.g2.com/survey_responses/connect-review-11877730)

### [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews)

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

**Average Rating:** 4.0/5.0

**Total Reviews:** 114

#### How Do G2 Users Rate Zeta Marketing Platform?

- **Close Ecosystem API:** 8.1/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.6/10)
- **Display Functionality:** 8.8/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Zeta Marketing Platform?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Company Website:** zetaglobal.com
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 44% Medium, 38% Large

#### What Do G2 Reviewers Say About Zeta Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Zeta Marketing Platform, enhancing their campaign building and navigation experience.
- Users value the **responsive customer support** of Zeta Marketing Platform, appreciating timely assistance and effective collaboration.
- Users love the **intuitive interface and efficient features** of Zeta Marketing Platform, enhancing campaign management and performance.
- Users appreciate the **intuitive interface and efficient reporting** , making campaign building quick and straightforward.
- Users highlight the **improved performance** of email campaigns with Zeta, significantly reducing time to market.

##### Cons

- Users find the **learning curve steep** , making dynamic personalization feel complicated and overwhelming, especially for beginners.
- Users report **campaign issues** like slow loading, poor search functionality, and lacking folder structures complicating their experience.
- Users note the **missing features** in Zeta Marketing Platform, leading to complexity and diminished user experience.
- Users find Zeta Marketing Platform's **complex usability** makes it challenging to navigate and set up effectively.
- Users experience **poor usability** with Zeta Marketing Platform due to its complex, overwhelming, and outdated interface.

#### What Are Recent G2 Reviews of Zeta Marketing Platform?

**["Streamlined Email Campaigns with Room for Improvement"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)**

**Rating:** 4.0/5.0 stars

_— Max R._

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)

**["Simple, Intuitive ESP for Managing Campaigns and Analytics"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)**

**Rating:** 4.0/5.0 stars

_— Verified User in Broadcast Media_

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)

#### What Are G2 Users Discussing About Zeta Marketing Platform?

- [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost)
- [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company)
- [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do)
- [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta)

### [Celtra](https://www.g2.com/products/celtra/reviews)

Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale.

**Average Rating:** 4.4/5.0

**Total Reviews:** 366

#### How Do G2 Users Rate Celtra?

- **Close Ecosystem API:** 8.1/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.6/10)
- **Display Functionality:** 8.6/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Celtra?

- **Seller:** [Celtra](https://www.g2.com/sellers/celtra)
- **Company Website:** www.celtra.com
- **Year Founded:** 2006
- **HQ Location:** Massachusetts
- **Twitter:** @celtra  
4,349 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6af57cfb7de15e4b05d735039bb427f328fa410c737ef8f8206a2cd99d855173&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F372671%2F&secure%5Burl_type%5D=linkedin_company_website)  
209 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager, Designer
- **Top Industries:** Marketing and Advertising, Publishing
- **Company Size:** 46% Medium, 31% Small

#### What Do G2 Reviewers Say About Celtra?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **efficiency improvements** in Celtra, allowing quick variations and streamlined collaboration across teams.
- Users value the **efficient cross-collaboration** features of Celtra, enhancing alignment and speeding up project execution across teams.
- Users appreciate the **highly creative capabilities** of Celtra, enabling efficient design variations and collaboration across teams.
- Users value the **design quality** of Celtra, as it enables high-quality creations with efficient automation and collaboration.
- Users love the **ease of use** in Celtra, allowing for quick, high-quality design generation and streamlined collaboration.

##### Cons

- Users find **functionality limitations** in Celtra, struggling with project management, exporting options, and debugging complexities.
- Users find Celtra's **limited features** challenging, especially for smaller campaigns with basic needs and complex setups.
- Users find the **setup complexity** of Celtra challenging, especially when managing multiple projects and templates.
- Users find the **complex setup** of Celtra cumbersome, especially for smaller campaigns and project management.
- Users find the **difficult setup** of Celtra challenging, especially when managing multiple projects and templates.

#### What Are Recent G2 Reviews of Celtra?

**["Fast, Intuitive Automation Platform with Great Support and AI Ad Performance Insights"](https://www.g2.com/survey_responses/celtra-review-12982449)**

**Rating:** 5.0/5.0 stars

_— Verified User in Design_

[Read full review](https://www.g2.com/survey_responses/celtra-review-12982449)

**["Celtra Makes Complex Campaigns Easy with Efficient Asset Management"](https://www.g2.com/survey_responses/celtra-review-12978264)**

**Rating:** 5.0/5.0 stars

_— Dunia S._

[Read full review](https://www.g2.com/survey_responses/celtra-review-12978264)

#### What Are G2 Users Discussing About Celtra?

- [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) - 1 comment

### [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews)

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.

**Average Rating:** 3.8/5.0

**Total Reviews:** 218

#### How Do G2 Users Rate Criteo Commerce Growth?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10)
- **Display Functionality:** 8.2/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 7.9/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Criteo Commerce Growth?

- **Seller:** [Criteo](https://www.g2.com/sellers/criteo)
- **HQ Location:** Paris, France
- **Twitter:** @criteo  
18,673 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69406c6d0298f79a224af0d7707d6083d07375167dfd6842f05584cc6d16eef7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F37209%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,912 employees on LinkedIn®
- **Ownership:** NASDAQ:CRTO
- **Total Revenue (USD mm):** $2,072

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 48% Medium, 41% Small

#### What Are Recent G2 Reviews of Criteo Commerce Growth?

**["Scalable, Efficient, and User-Friendly for Retail Expansion"](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)**

**Rating:** 4.5/5.0 stars

_— Ritik S._

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)

**["Effective Ad Placement with Room for Cost Improvement"](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)**

**Rating:** 4.5/5.0 stars

_— Prahlad K._

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)

#### What Are G2 Users Discussing About Criteo Commerce Growth?

- [How do I set up dynamic retargeting on Facebook?](https://www.g2.com/discussions/how-do-i-set-up-dynamic-retargeting-on-facebook)
- [What is dynamic retargeting on Facebook?](https://www.g2.com/discussions/what-is-dynamic-retargeting-on-facebook)
- [What is Criteo used for?](https://www.g2.com/discussions/what-is-criteo-used-for)
- [What is Criteo retargeting?](https://www.g2.com/discussions/what-is-criteo-retargeting)

### [Bannerflow](https://www.g2.com/products/bannerflow/reviews)

Bannerflow is the Creative Automation Platform that helps modern marketing teams produce high-performing content faster without sacrificing quality or brand consistency. We streamline creative workflows, automate repetitive production tasks, and infuse real-time data into the creative process, enabling teams to scale content intelligently and efficiently. With Bannerflow, marketers deliver more impactful, personalized, and on-brand creative across every channel, turning chaos into clarity and creativity into a true engine of growth. Bannerflow supports a wide range of digital ad formats, including Display, Social, Video, Mobile, CRM/onsite advertising, and even DOOH. Creating personalised (DCO) and channel-specific campaigns is also easily performed, resulting in higher engagement, greater impact, and increased ROI.

**Average Rating:** 4.5/5.0

**Total Reviews:** 191

#### How Do G2 Users Rate Bannerflow?

- **Close Ecosystem API:** 7.3/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.6/10)
- **Display Functionality:** 8.9/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Bannerflow?

- **Seller:** [Bannerflow](https://www.g2.com/sellers/bannerflow)
- **Company Website:** www.bannerflow.com
- **Year Founded:** 2010
- **HQ Location:** Stockholm
- **Twitter:** @BannerFlow  
610 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=95fbff26f97c12ccdea8601b61bd01ebeab51f63c70fbb1bbbfb3eedd9e07a28&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbannerflow%2F&secure%5Burl_type%5D=linkedin_company_website)  
153 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Graphic Designer
- **Top Industries:** Gambling & Casinos, Marketing and Advertising
- **Company Size:** 46% Medium, 30% Large

#### What Do G2 Reviewers Say About Bannerflow?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **strong collaboration capabilities** of Bannerflow, enhancing teamwork and streamlining workflows effectively.
- Users appreciate the **creative freedom** offered by Bannerflow, enabling the creation of personalized and professional banners effortlessly.
- Users value the **efficient customer support** of Bannerflow, consistently providing professional and knowledgeable assistance.
- Users praise the **design quality** of Bannerflow, enabling the creation of professional and interactive banners effortlessly.
- Users value the **efficiency** of Bannerflow, facilitating streamlined workflows and enhanced productivity through effective collaboration.

##### Cons

- Users find the **learning curve challenging** , as advanced features require significant skills and time to master.
- Users find the **limited features** of Bannerflow restrict their creativity and prolong the learning process.
- Users find the **training difficulty** of Bannerflow high due to advanced features and limited templates, requiring significant skill development.
- Users find the **complexity** of Bannerflow overwhelming, making it challenging to learn and create campaigns effectively.
- Users feel **highly restricted** by the limited customization options available for banners in Bannerflow.

#### What Are Recent G2 Reviews of Bannerflow?

**["Bannerflow Makes Scaling and Versioning Creative Across Markets Effortless"](https://www.g2.com/survey_responses/bannerflow-review-13095235)**

**Rating:** 5.0/5.0 stars

_— Verified User in Leisure, Travel & Tourism_

[Read full review](https://www.g2.com/survey_responses/bannerflow-review-13095235)

**["Perfect tool for managing the flexible needs and complexity of our brands"](https://www.g2.com/survey_responses/bannerflow-review-12988052)**

**Rating:** 4.5/5.0 stars

_— Michele V._

[Read full review](https://www.g2.com/survey_responses/bannerflow-review-12988052)

#### What Are G2 Users Discussing About Bannerflow?

- [What is Bannerflow used for?](https://www.g2.com/discussions/what-is-bannerflow-used-for)
- [What is a DCO platform?](https://www.g2.com/discussions/what-is-a-dco-platform)
- [What is a creative management platform?](https://www.g2.com/discussions/what-is-a-creative-management-platform) - 1 comment, 1 upvote
- [How much does Bannerflow cost?](https://www.g2.com/discussions/how-much-does-bannerflow-cost) - 1 comment, 1 upvote
- [What is Bannerflow?](https://www.g2.com/discussions/what-is-bannerflow) - 1 comment, 1 upvote

### [Basis](https://www.g2.com/products/basis/reviews)

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

**Average Rating:** 4.5/5.0

**Total Reviews:** 263

#### How Do G2 Users Rate Basis?

- **Close Ecosystem API:** 7.6/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.6/10)
- **Display Functionality:** 9.0/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Basis?

- **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies)
- **Year Founded:** 2001
- **HQ Location:** Chicago, IL
- **Twitter:** @basisglobaltech  
4,732 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9432a017892b82809a9e8b6e6f81512ef7855ba6769023aa415ced0b0eb4965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbasis-technologies&secure%5Burl_type%5D=linkedin_company_website)  
1,469 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Digital Media Planner
- **Top Industries:** Marketing and Advertising, Newspapers
- **Company Size:** 64% Small, 28% Medium

#### What Do G2 Reviewers Say About Basis?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Basis extremely **easy to use and navigate** , appreciating its helpful support and multiple integrations.
- Users appreciate the **ease of use and helpful support** of Basis, facilitating effective workflow automation and integrations.
- Users love the **detailed reporting metrics** that provide clarity and efficiency in navigating inventory strategies.
- Users praise the **outstanding customer support** and extensive product offerings of Basis, enhancing overall experience and effectiveness.
- Users commend Basis for its **outstanding customer support and impressive range of product offerings** , enhancing collaboration and efficiency.

##### Cons

- Users find the **complex user interface** of Basis outdated and often inconvenient for generating reports.
- Users find the **system complex** and not user-friendly, making it challenging for everyone to navigate.
- Users find Basis **complex and not user-friendly** , leading to a cumbersome experience for many individuals.
- Users find the **complex reporting** in Basis to be inconvenient, alongside concerns about the outdated UI.
- Users find the **complex usability** of Basis challenging, making it less accessible for everyone.

#### What Are Recent G2 Reviews of Basis?

**["Great tool, and fantastic team"](https://www.g2.com/survey_responses/basis-review-10305690)**

**Rating:** 5.0/5.0 stars

_— Jessica C._

[Read full review](https://www.g2.com/survey_responses/basis-review-10305690)

**["Effortless Integration and Support Make Basis Stand Out"](https://www.g2.com/survey_responses/basis-review-12180293)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/basis-review-12180293)

### [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews)

Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale.

**Average Rating:** 4.5/5.0

**Total Reviews:** 153

#### How Do G2 Users Rate Simpli.fi?

- **Close Ecosystem API:** 9.0/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10)
- **Display Functionality:** 8.9/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Simpli.fi?

- **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi)
- **Company Website:** www.simpli.fi
- **Year Founded:** 2010
- **HQ Location:** Fort Worth, TX
- **Twitter:** @simpli\_fi  
1,808 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8a94fbbbc688de7d39111c79a98233bf6f928be1aacbbe2c3d60ccc0de1997f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F801567%2F&secure%5Burl_type%5D=linkedin_company_website)  
607 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Broadcast Media
- **Company Size:** 56% Small, 36% Medium

#### What Do G2 Reviewers Say About Simpli.fi?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience.
- Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management.
- Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences.
- Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey.
- Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies.

##### Cons

- Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings.
- Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process.
- Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust.
- Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting.
- Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively.

#### What Are Recent G2 Reviews of Simpli.fi?

**["User-Friendly with Prompt Support"](https://www.g2.com/survey_responses/simpli-fi-review-12756098)**

**Rating:** 4.0/5.0 stars

_— Jacob D._

[Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098)

**["Easy Campaign Creation and Responsive Support from Simpli.fi"](https://www.g2.com/survey_responses/simpli-fi-review-11852332)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332)

#### What Are G2 Users Discussing About Simpli.fi?

- [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for)
- [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for)
- [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken)
- [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment
- [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment

### [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews)

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

**Average Rating:** 4.1/5.0

**Total Reviews:** 278

#### How Do G2 Users Rate Google Marketing Platform?

- **Close Ecosystem API:** 7.2/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.6/10)
- **Display Functionality:** 8.5/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Google Marketing Platform?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 47% Medium, 27% Large

#### What Do G2 Reviewers Say About Google Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **unified platform** of Google Marketing Platform, simplifying data management and enhancing decision-making for effective campaigns.
- Users value the **consolidated campaign management** of Google Marketing Platform, simplifying decision-making and performance tracking.
- Users appreciate the **ease of use** of Google Marketing Platform, as it simplifies data management and campaign tracking.
- Users value the **efficiency** of Google Marketing Platform for integrating data and tools, streamlining decision-making and campaign management.
- Users appreciate the **integrated performance tracking** of Google Marketing Platform, enabling smarter decisions and streamlined campaign management.

##### Cons

- Users find the **learning curve overwhelming** , making it difficult for beginners to navigate Google Marketing Platform effectively.
- Users find the **steep learning curve** of Google Marketing Platform challenging, especially for those new to analytics and ad tech.
- Users find the **complex setup** of Google Marketing Platform challenging for beginners, leading to a steep learning curve.
- Users find the **difficult setup** of Google Marketing Platform challenging, especially for beginners unfamiliar with analytics tools.
- Users find Google Marketing Platform to be **expensive** , especially for smaller businesses with unused features.

#### What Are Recent G2 Reviews of Google Marketing Platform?

**["Unified Marketing Insights with a Steep Learning Curve"](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)**

**Rating:** 4.0/5.0 stars

_— Rohit K._

[Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)

**["Essential suite for web marketing"](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)**

**Rating:** 4.0/5.0 stars

_— Michele C._

[Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)

#### What Are G2 Users Discussing About Google Marketing Platform?

- [What is Google Marketing Platform used for?](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for)

### [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews)

DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels.

**Average Rating:** 4.4/5.0

**Total Reviews:** 740

#### How Do G2 Users Rate DemandScience?

- **Close Ecosystem API:** 8.7/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.6/10)
- **Display Functionality:** 9.2/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.3/10)

#### Who Is the Company Behind DemandScience?

- **Seller:** [DemandScience](https://www.g2.com/sellers/demandscience)
- **Company Website:** demandscience.com
- **Year Founded:** 2012
- **HQ Location:** Greater Boston, US
- **Twitter:** @DemandScience  
305 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f9e386a5ff4fe9e24a7143fd58650781c103a45d2ff45e702f2a144435fefde&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdemandscience-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,053 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 55% Medium, 23% Large

#### What Do G2 Reviewers Say About DemandScience?

_AI-generated summary from verified user reviews_

##### Pros

- Users find DemandScience's platform to be **exceptionally user-friendly** , enhancing usability and streamlining campaign management effortlessly.
- Users commend the **helpful support** of DemandScience, which enhances their experience and aids in achieving success.
- Users commend the **excellent customer support** from DemandScience, highlighting the responsive and helpful assistance provided by the team.
- Users value the **automated lead delivery** to CRM and cost efficiency, significantly improving their marketing efforts.
- Users value the **seamless usability and exceptional features** of DemandScience, making campaign management and data access effortless.

##### Cons

- Users find DemandScience **not intuitive** , facing challenges with integration and a complicated user interface that hinders usability.
- Users are frustrated with the **poor lead quality** from DemandScience, citing outdated and unresponsive leads in LATAM.
- Users express concern over the **quality of leads** from DemandScience, citing outdated information and unresponsiveness.
- Users face a **definite learning curve** with DemandScience, seeking better tutorials and clearer customization options.
- Users express frustration with the **missing customization features** , hindering their ability to tailor the platform to their needs.

#### What Are Recent G2 Reviews of DemandScience?

**["Great results backed by a collaborative team"](https://www.g2.com/survey_responses/demandscience-review-12222958)**

**Rating:** 5.0/5.0 stars

_— Nicole B._

[Read full review](https://www.g2.com/survey_responses/demandscience-review-12222958)

**["DemandScience Delivers—Fast, Friendly Support and Powerful Capabilities"](https://www.g2.com/survey_responses/demandscience-review-12224648)**

**Rating:** 5.0/5.0 stars

_— Neville W._

[Read full review](https://www.g2.com/survey_responses/demandscience-review-12224648)

#### What Are G2 Users Discussing About DemandScience?

- [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/terminus-abm-platform-what-is-terminus-abm-platform-used-for)
- [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/what-is-terminus-abm-platform-used-for) - 1 comment
- [Why is ABM important?](https://www.g2.com/discussions/why-is-abm-important) - 1 comment

### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

**Average Rating:** 4.3/5.0

**Total Reviews:** 653

#### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

- **Close Ecosystem API:** 7.4/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10)
- **Display Functionality:** 8.7/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Medium, 27% Small

#### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support.
- Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey.
- Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels.
- Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns.
- Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process.

##### Cons

- Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology.
- Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use.
- Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation.
- Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting.
- Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively.

#### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

**["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)**

**Rating:** 5.0/5.0 stars

_— Sandra T._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)

**["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)**

**Rating:** 5.0/5.0 stars

_— Rob Y._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)

#### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

- [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for)

### [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews)

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners.

**Average Rating:** 4.2/5.0

**Total Reviews:** 310

#### How Do G2 Users Rate Viant Technology?

- **Close Ecosystem API:** 7.5/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10)
- **Display Functionality:** 8.3/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 7.9/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Viant Technology?

- **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc)
- **Company Website:** viantinc.com
- **Year Founded:** 1999
- **HQ Location:** Irvine, California
- **Twitter:** @viant\_tech  
2,996 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee65369ae2d20a4042b3b5ebcaead4dbaff07ee37deafd1e4d6e687e0f920ba7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviant-technology%2F&secure%5Burl_type%5D=linkedin_company_website)  
453 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Programmatic Trader
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 41% Medium, 39% Small

#### What Do G2 Reviewers Say About Viant Technology?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **quick and helpful customer support** of Viant Technology, enhancing their overall experience with the platform.
- Users find Viant Technology to have **exceptional ease of use** , facilitating straightforward campaign management and real-time updates.
- Users value the **easy setup** of Viant Technology, enabling quick campaign launches and smooth navigation throughout the platform.
- Users appreciate the **setup ease** of Viant Technology, enjoying seamless navigation and reliable customer support.
- Users praise the **quick and helpful support team** at Viant, enhancing their overall experience with the platform.

##### Cons

- Users find the **limited reporting** capabilities frustrating, lacking essential KPIs and clear insights compared to other platforms.
- Users find **reporting limitations** frustrating, particularly lacking KPI visibility and challenging data exports on a daily basis.
- Users find the **complex reporting** features of Viant Technology cumbersome, with a steep learning curve and unclear metrics.
- Users experience **editing difficulties** such as lack of bulk editing and a steep learning curve for advanced features.
- Users find the **learning curve steep** , particularly with navigation and understanding advanced features of Viant Technology.

#### What Are Recent G2 Reviews of Viant Technology?

**["Intuitive DSP with Stellar UI, Needs Better Planning Tools"](https://www.g2.com/survey_responses/viant-technology-review-12679009)**

**Rating:** 4.5/5.0 stars

_— Stephanie F._

[Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009)

**["Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights"](https://www.g2.com/survey_responses/viant-technology-review-12952544)**

**Rating:** 4.5/5.0 stars

_— Luciana S._

[Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544)

#### What Are G2 Users Discussing About Viant Technology?

- [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp)
- [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located)
- [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments
- [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do)

### [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews)

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

**Average Rating:** 3.8/5.0

**Total Reviews:** 85

#### How Do G2 Users Rate Roku OneView (formerly Dataxu)?

- **Close Ecosystem API:** 10.0/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10)
- **Display Functionality:** 8.0/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Roku OneView (formerly Dataxu)?

- **Seller:** [Roku](https://www.g2.com/sellers/roku)
- **Year Founded:** 2002
- **HQ Location:** San Jose, CA
- **Twitter:** @Roku  
247,565 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a57d21916969b166132641b868b6866bb9981c5b92d63d412f2f934b3752b18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F50076%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,365 employees on LinkedIn®
- **Ownership:** NASDAQ:ROKU

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Hospital & Health Care
- **Company Size:** 41% Medium, 31% Small

#### What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)?

**["AEG TV on Roku advertising"](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)**

**Rating:** 5.0/5.0 stars

_— Monetia S._

[Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)

**["Great platform for OTT buys"](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)

#### What Are G2 Users Discussing About Roku OneView (formerly Dataxu)?

- [What is your experience with Roku OneView for programmatic advertising, and what improvements could be made?](https://www.g2.com/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made)
- [What is Roku OneView (formerly Dataxu) used for?](https://www.g2.com/discussions/what-is-roku-oneview-formerly-dataxu-used-for)

### [Influ2](https://www.g2.com/products/influ2/reviews)

People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue.

**Average Rating:** 4.6/5.0

**Total Reviews:** 158

#### How Do G2 Users Rate Influ2?

- **Close Ecosystem API:** 7.1/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Display Functionality:** 8.7/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Influ2?

- **Seller:** [Influ2](https://www.g2.com/sellers/influ2)
- **Company Website:** www.influ2.com
- **Year Founded:** 2017
- **HQ Location:** Sunnyvale, 1250 Borregas Avenue #44, CA 94089, USA
- **Twitter:** @influ2\_on  
381 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=047517497f8a25e7a8d36f355d3daef9d994265dabe9356a72c55c2e5a863549&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18119989%2F&secure%5Burl_type%5D=linkedin_company_website)  
137 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 65% Medium, 18% Large

#### What Do G2 Reviewers Say About Influ2?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **responsive customer support** of Influ2, which enhances their campaign creation and analysis experience.
- Users value Influ2 for its **hyper-personalized targeting** , enhancing engagement with key decision-makers and improving campaign effectiveness.
- Users commend the **ease of use** of Influ2, highlighting its intuitive interface and seamless onboarding process.
- Users praise Influ2 for its **personalized audience targeting** , enhancing ABM campaigns through precise decision-maker engagement.
- Users value the **hyper-personalized engagement** of Influ2, enhancing targeting and effectiveness in reaching key decision-makers.

##### Cons

- Users find the **ad approval process confusing** and face challenges benchmarking performance across different platforms.
- Users find the **limited reporting** structure of Influ2 insufficient, hindering campaign planning and performance tracking.
- Users find the **complex setup** of Influ2 time-consuming, but appreciate the support during onboarding and implementation.
- Users find the **limited ad group space** and match rate issues reduce overall efficiency and effectiveness of Influ2.
- Users face **ad management issues** due to limited ad group numbers and inadequate match rate insights.

#### What Are Recent G2 Reviews of Influ2?

**["Excellent for Tracking Marketing Traffic and Interested Leads"](https://www.g2.com/survey_responses/influ2-review-12785652)**

**Rating:** 4.5/5.0 stars

_— Prajwal E._

[Read full review](https://www.g2.com/survey_responses/influ2-review-12785652)

**["Essential CBM Tool with Smooth Onboarding"](https://www.g2.com/survey_responses/influ2-review-12513408)**

**Rating:** 4.5/5.0 stars

_— Jay A._

[Read full review](https://www.g2.com/survey_responses/influ2-review-12513408)

#### What Are G2 Users Discussing About Influ2?

- [What is Influ2 used for?](https://www.g2.com/discussions/what-is-influ2-used-for)

### [Feedvisor](https://www.g2.com/products/feedvisor/reviews)

Feedvisor is an agentic commerce platform for brands and large sellers on Amazon, Walmart, and other e-marketplaces. Its unified engine connects advertising, pricing, inventory, and demand to make continuous, real-time decisions powered by AI that maximize profit and growth.

**Average Rating:** 4.5/5.0

**Total Reviews:** 35

#### How Do G2 Users Rate Feedvisor?

- **Close Ecosystem API:** 10.0/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.6/10)
- **Display Functionality:** 8.9/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 9.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Feedvisor?

- **Seller:** [Feedvisor](https://www.g2.com/sellers/feedvisor)
- **Company Website:** feedvisor.com
- **Year Founded:** 2011
- **HQ Location:** New York, NY
- **Twitter:** @feedvisor  
1,662 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69d9dad7a9b6e00ea5478f81234785a6839a5090981dad172d571d7bbc90b148&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1202146%2F&secure%5Burl_type%5D=linkedin_company_website)  
63 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail
- **Company Size:** 83% Small, 14% Medium

#### What Do G2 Reviewers Say About Feedvisor?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **user-friendly interface** of Feedvisor, which supports even those who are not tech-savvy.
- Users value the **exceptional customer support** from Feedvisor, noting timely assistance and a caring approach to their success.
- Users value the **advanced pricing optimization** capabilities of Feedvisor, enhancing competitiveness and informed decision-making.
- Users appreciate the **data accuracy** of Feedvisor, enhancing pricing strategies and overall competitiveness in the market.
- Users praise Feedvisor for its **powerful analytics dashboards** , providing invaluable insights and customization options for data analysis.

##### Cons

- Users find Feedvisor to be **expensive** , particularly for smaller businesses compared to competitors, impacting overall value perception.
- Users report **data inaccuracy** in Feedvisor, affecting reporting and Buy Box visibility across different products and regions.
- Users report **data management issues** with Feedvisor, citing problems in reporting and historical data limitations.
- Users face challenges with **data management** , particularly issues with reporting and limited historical data access.
- Users report **update issues** with Feedvisor, leading to inaccuracies in Buy Box status and floor price changes.

#### What Are Recent G2 Reviews of Feedvisor?

**["Great Product"](https://www.g2.com/survey_responses/feedvisor-review-8415886)**

**Rating:** 4.5/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/feedvisor-review-8415886)

**["Great Results & Partnership with Feedvisor"](https://www.g2.com/survey_responses/feedvisor-review-7081903)**

**Rating:** 5.0/5.0 stars

_— Kirk A._

[Read full review](https://www.g2.com/survey_responses/feedvisor-review-7081903)

#### What Are G2 Users Discussing About Feedvisor?

- [What is Feedvisor used for?](https://www.g2.com/discussions/what-is-feedvisor-used-for)

### [BidTheatre](https://www.g2.com/products/bidtheatre/reviews)

Vitec BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds BidTheatre DSP, a powerful omni-channel demand side platform for data driven advertising. BidTheatre DSP provides effective marketing towards your target audiences, providing a rich set of targeting options and valuable insights. Vitec BidTheatre serves media buyers in all industries, and is trusted by agencies, publishers, brands and software companies.

**Average Rating:** 4.7/5.0

**Total Reviews:** 36

#### How Do G2 Users Rate BidTheatre?

- **Close Ecosystem API:** 6.2/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.6/10)
- **Display Functionality:** 9.2/10 (Category avg: 8.5/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.3/10)

#### Who Is the Company Behind BidTheatre?

- **Seller:** [Vitec BidTheatre](https://www.g2.com/sellers/vitec-bidtheatre)
- **Year Founded:** 2012
- **HQ Location:** Stockholm
- **Twitter:** @BidTheatre  
53 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=716117ed2882acee6bcaa52354658e2ef15700f36bf6e867c9e2f2395e21e690&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2849969%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 86% Small, 8% Large

#### What Do G2 Reviewers Say About BidTheatre?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **easy audience targeting** feature, enabling efficient setups and optimal audience selection.
- Users praise the **ease of use** of BidTheatre, benefiting from its intuitive interface and efficient setup.
- Users value the **easy setup** of BidTheatre, which enhances efficiency and audience targeting.
- Users find BidTheatre's **intuitive interface** facilitates efficient setup and simplifies audience targeting.
- Users value the **navigation ease** of BidTheatre, leading to a more efficient setup and audience discovery.

#### What Are Recent G2 Reviews of BidTheatre?

**["Simple UI and Responsive Support That Solves Problems"](https://www.g2.com/survey_responses/bidtheatre-review-12593094)**

**Rating:** 4.5/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/bidtheatre-review-12593094)

**["Great interface and support"](https://www.g2.com/survey_responses/bidtheatre-review-10943145)**

**Rating:** 5.0/5.0 stars

_— Michelle L._

[Read full review](https://www.g2.com/survey_responses/bidtheatre-review-10943145)

#### What Are G2 Users Discussing About BidTheatre?

- [What is Bidtheatre used for?](https://www.g2.com/discussions/what-is-bidtheatre-used-for)

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