Best Display Advertising Software for Small Business - Page 2

How Many Display Advertising Software Products Does G2 Track?

Total Products under this Category: 225

Category Stats (Oct 2026)

  • Average Rating: 4.24/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: RichAds (+3.41%) - Among all products in this category, RichAds recorded the largest rating increase compared to last month

Last updated: October 17, 2026

How Does G2 Rank Display Advertising Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 15,200+ Authentic Reviews
  • 225+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Display Advertising Software

G2 Grid® for Display Advertising Software plotting products by satisfaction and market presence

Highlighted products: StackAdapt, AdRoll, The Trade Desk, LocaliQ, Facebook for Business, Amazon Display Ads, AdCreative.ai, and PropellerAds.

Underlying data: [Grid® JSON](https://www.g2.com/categories/display-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=adroll&focus%5B%5D=the-trade-desk&focus%5B%5D=localiq&focus%5B%5D=facebook-for-business&focus%5B%5D=amazon-amazon-display-ads&focus%5B%5D=adcreative-ai&focus%5B%5D=propellerads&segment=small-business)

Connect

CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged. Plus, you can choose between self-service or full-service campaign management options to fit your needs. Since each campaign starts with an audience of real people, reporting and attribution is very clear. Gain deep insights with visual reporting down to the person level, and track real impact with our free People Match™ solution, linking actual conversions and sales to the real people in your audience. Platform Highlights Include: Data Safe℠: We prioritize compliance, data accuracy, and privacy by updating real people’s profiles monthly, ensuring brand safety, peace of mind, better performance, and fraud prevention. Over 15,000 Segments: Build custom audiences with our data safe attributes, ranging from Automotive to Transactions to B2B. Transparent, People-Based Reporting: Our people-based reporting helps you focus on what really matters - the real people who see and engage with your campaigns. No cookies or random results, only real, verified people. Flexible Usage: Use Connect as a managed-service solution, run campaigns yourself, or integrate our audience data with your preferred DSP. White-label our solutions branded as your own and go to market effortlessly with our powerful, first-party data-driven platform.

Average Rating: 4.8/5.0

Total Reviews: 27

How Do G2 Users Rate Connect?

  • Close Ecosystem API: 8.6/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.6/10)
  • Display Functionality: 9.3/10 (Category avg: 8.5/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.3/10)

Who Is the Company Behind Connect?

  • Seller: Bridge
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Paramus, US
  • LinkedIn® Page: www.linkedin.com
    199 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 52% Small, 22% Large

What Do G2 Reviewers Say About Connect?

AI-generated summary from verified user reviews

Pros
  • Users praise the fantastic ease of use of Connect, which simplifies daily operations and setup processes.
  • Users value the effective audience targeting of Connect, greatly enhancing the impact of their marketing campaigns.
  • Users appreciate the seamless and intuitive campaign management of Connect, streamlining workflows and enhancing marketing effectiveness.
  • Users praise the prompt and clear customer support of Connect, enhancing their overall experience and success.
  • Users highlight the easy setup process of Connect, making transitions and daily operations smooth and efficient.
Cons
  • Users find the lack of clarity in reports frustrating, complicating the ability to distinguish tactics and share results.
  • Users find the reporting process frustrating, wishing for automated, simple, and customizable reports for client sharing.
  • Users express frustration with reporting issues, finding report creation slow and challenging to share with clients.
  • Users find it challenging to build accurate audiences, requiring time-consuming efforts and better intuitive support.
  • Users find it challenging to effectively utilize audience targeting, often facing difficulties in building and pulling the right audiences.

What Are Recent G2 Reviews of Connect?

Zeta Marketing Platform

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

Average Rating: 4.0/5.0

Total Reviews: 114

How Do G2 Users Rate Zeta Marketing Platform?

  • Close Ecosystem API: 8.1/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 8.6/10)
  • Display Functionality: 8.8/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Zeta Marketing Platform?

  • Seller: Zeta Global
  • Company Website:
  • Year Founded: 2007
  • HQ Location: New York, NY
  • Twitter: @ZetaGlobal
    16,660 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,116 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 44% Medium, 38% Large

What Do G2 Reviewers Say About Zeta Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Zeta Marketing Platform, enjoying intuitive features and seamless navigation.
  • Users commend Zeta Marketing Platform for its exceptional customer support, ensuring smooth collaboration and efficient problem resolution.
  • Users commend the intuitive interface and comprehensive features of Zeta Marketing Platform for efficient campaign management.
  • Users appreciate the intuitive interface and efficient tools of Zeta Marketing Platform, enhancing their campaign building experience.
  • Users benefit from improved performance results with quick campaign management and effective email strategies on Zeta.
Cons
  • Users find the learning curve challenging, finding the dynamic personalization features complicated and overwhelming for newcomers.
  • Users experience slow loading speeds and poor search functionality, complicating campaign management and audience comparison.
  • Users find the missing features of Zeta Marketing Platform limit its usability and overall experience.
  • Users find the complex usability of Zeta Marketing Platform to be overwhelming and challenging, especially for newcomers.
  • Users find the Zeta Marketing Platform's poor usability due to its complex and outdated interface, hindering effective navigation.

What Are Recent G2 Reviews of Zeta Marketing Platform?

What Are G2 Users Discussing About Zeta Marketing Platform?

Criteo Commerce Growth

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.

Average Rating: 3.8/5.0

Total Reviews: 218

How Do G2 Users Rate Criteo Commerce Growth?

  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 8.6/10)
  • Display Functionality: 8.2/10 (Category avg: 8.5/10)
  • Performance and Reliability: 7.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Criteo Commerce Growth?

  • Seller: Criteo
  • HQ Location: Paris, France
  • Twitter: @criteo
    18,673 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,978 employees on LinkedIn®
  • Ownership: NASDAQ:CRTO
  • Total Revenue (USD mm): $2,072

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 48% Medium, 41% Small

What Are Recent G2 Reviews of Criteo Commerce Growth?

What Are G2 Users Discussing About Criteo Commerce Growth?

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Basis

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of. At the core of Basis' AI capabilities is Compass, a connected intelligence layer that thinks across your entire media mix rather than any single channel in isolation. Compass translates media briefs into full omnichannel strategies in minutes, pulls in past performance data to sharpen every recommendation, and exports presentation-ready plans without the manual build—taking teams from brief to activation faster than ever before. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. An AdExchanger Awards multi-winner for best education program and best account support, our on-boarding and training curriculum enable teams to quickly improve their digital advertising knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance, while workflow automation continues to reduce manual effort across every stage of the media lifecycle.

Average Rating: 4.5/5.0

Total Reviews: 266

How Do G2 Users Rate Basis?

  • Close Ecosystem API: 7.6/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.6/10)
  • Display Functionality: 9.0/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.3/10)

Who Is the Company Behind Basis?

  • Seller: Basis Technologies
  • Year Founded: 2001
  • HQ Location: Chicago, IL
  • Twitter: @basisglobaltech
    4,732 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,504 employees on LinkedIn®
  • Phone: 844-637-0321

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Media Planner
  • Top Industries: Marketing and Advertising, Newspapers
  • Company Size: 65% Small, 28% Medium

What Do G2 Reviewers Say About Basis?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional account management at Basis, highlighting the proactive support and effective collaboration with their team.
  • Users appreciate the ease of use of Basis, enjoying its intuitive navigation and helpful support for seamless integration.
  • Users appreciate the user-friendly interface of Basis, complemented by supportive account reps and helpful integrations.
  • Users find the helpful account reps of Basis invaluable, enhancing their overall experience and support interactions.
  • Users appreciate the excellent reporting metrics and dimensions, promoting a clear understanding of the marketplace inventory.
Cons
  • Users find Basis to have poor usability, citing complications in processing orders and a lack of user-friendliness.
  • Users find the complex user interface of Basis outdated and challenging, making report generation inconvenient.
  • Users find Basis to be not user-friendly, citing complications in processing orders and overall navigation.
  • Users find the poor reporting feature inconvenient, though improvements are being addressed by the developers.
  • Users find the reporting issues inconvenient, though improvements are underway to enhance the experience.

What Are Recent G2 Reviews of Basis?

Bannerflow

Bannerflow is a Creative Automation Platform designed to assist modern marketing teams in producing high-performing content more efficiently while maintaining quality and brand consistency. This innovative software solution addresses the challenges faced by marketers in today's fast-paced digital landscape, where the demand for engaging and personalized content is ever-increasing. Targeted primarily at marketing teams and creative professionals, Bannerflow streamlines creative workflows and automates repetitive production tasks, allowing users to focus on strategy and creativity rather than getting bogged down by manual processes. The platform is particularly beneficial for organizations that require the rapid production of diverse digital assets across multiple channels, including display ads, social media, video content, and more. By integrating real-time data into the creative process, Bannerflow empowers teams to make informed decisions that enhance the effectiveness of their campaigns. One of the standout features of Bannerflow is its support for a wide array of digital ad formats. This versatility enables marketers to create personalized and channel-specific campaigns with ease, which can lead to higher engagement rates and improved return on investment (ROI). The platform also facilitates dynamic creative optimization (DCO), allowing users to tailor their messaging based on audience insights and performance metrics. This capability not only enhances the relevance of the content but also ensures that it resonates with the target audience, driving better results. In addition to its robust feature set, Bannerflow emphasizes the importance of brand consistency across all marketing channels. By providing tools that allow for easy collaboration and version control, teams can ensure that their creative outputs align with established brand guidelines. This focus on consistency helps to build trust and recognition among consumers, further amplifying the impact of marketing efforts. Overall, Bannerflow stands out in the creative automation category by combining efficiency with creativity. Its ability to transform complex workflows into streamlined processes, coupled with its emphasis on data-driven decision-making, positions it as a valuable asset for marketing teams looking to enhance their content production capabilities while driving growth.

Average Rating: 4.5/5.0

Total Reviews: 191

How Do G2 Users Rate Bannerflow?

  • Close Ecosystem API: 7.3/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.6/10)
  • Display Functionality: 8.9/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.3/10)

Who Is the Company Behind Bannerflow?

  • Seller: Bannerflow
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Stockholm
  • Twitter: @BannerFlow
    610 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    152 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Graphic Designer
  • Top Industries: Gambling & Casinos, Marketing and Advertising
  • Company Size: 46% Medium, 30% Large

What Do G2 Reviewers Say About Bannerflow?

AI-generated summary from verified user reviews

Pros
  • Users value the outstanding collaboration capabilities of Bannerflow, enhancing productivity and streamlining workflows across teams.
  • Users love the creative freedom that Bannerflow offers, enabling them to design professional banners effortlessly across platforms.
  • Users praise the excellent customer support of Bannerflow, noting their professionalism and commitment to efficiency.
  • Users value the design quality of Bannerflow, creating professional and personalized banners seamlessly across multiple platforms.
  • Users commend Bannerflow for its efficiency, enhancing collaboration and streamlining workflows for increased productivity.
Cons
  • Users find the learning curve steep, struggling with complex features and limited templates for effective banner creation.
  • Users find the limited templates in Bannerflow restrictive, hindering creativity and complicating the design process.
  • Users find the training difficulty in Bannerflow high, requiring significant time and skills to master its features.
  • Users feel overwhelmed by the complexity of Bannerflow, finding it challenging to master its various features.
  • Users feel highly restricted by the limited customization options in Bannerflow, affecting their design flexibility.

What Are Recent G2 Reviews of Bannerflow?

What Are G2 Users Discussing About Bannerflow?

Celtra

Celtra is an award-winning digital advertising creative operating system platform that helps brands, agencies, and media organizations unlock advertising performance. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale.

Average Rating: 4.4/5.0

Total Reviews: 366

How Do G2 Users Rate Celtra?

  • Close Ecosystem API: 8.1/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 8.6/10)
  • Display Functionality: 8.7/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.3/10)

Who Is the Company Behind Celtra?

  • Seller: Celtra
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Massachusetts
  • Twitter: @celtra
    4,349 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    209 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager, Designer
  • Top Industries: Marketing and Advertising, Publishing
  • Company Size: 46% Medium, 31% Small

What Do G2 Reviewers Say About Celtra?

AI-generated summary from verified user reviews

Pros
  • Users praise the efficiency improvement with Celtra, allowing rapid creation of diverse designs from a single template.
  • Users value the collaboration tools in Celtra that enhance alignment and efficiency among cross-functional teams.
  • Users appreciate the creativity and efficiency of Celtra, generating high-quality designs quickly across varied formats.
  • Users appreciate the design quality of Celtra, enabling high-quality templates and efficient asset management effortlessly.
  • Users appreciate the ease of use in Celtra, allowing quick design variations and streamlined sharing with stakeholders.
Cons
  • Users find functionality limitations in Celtra, including project management issues and complex template setups affecting efficiency.
  • Users find limited features for smaller campaigns, leading to complexity and inefficiency in using Celtra.
  • Users find the setup complexity of Celtra challenging, especially for smaller projects and templates.
  • Users find the complex setup of Celtra challenging, especially for smaller projects and template management.
  • Users find the difficult setup of Celtra cumbersome, especially for smaller projects requiring extensive time and effort.

What Are Recent G2 Reviews of Celtra?

What Are G2 Users Discussing About Celtra?

Google Marketing Platform

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Average Rating: 4.1/5.0

Total Reviews: 278

How Do G2 Users Rate Google Marketing Platform?

  • Close Ecosystem API: 7.2/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 7.6/10 (Category avg: 8.6/10)
  • Display Functionality: 8.5/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.3/10)

Who Is the Company Behind Google Marketing Platform?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • Twitter: @google
    31,899,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 47% Medium, 27% Large

What Do G2 Reviewers Say About Google Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the integrated management of marketing tools within Google Marketing Platform, streamlining campaign tracking and performance analysis.
  • Users appreciate the unified campaign management of Google Marketing Platform, enabling smarter decisions and performance tracking in one place.
  • Users appreciate the ease of use of Google Marketing Platform, streamlining data and campaign management in one place.
  • Users value the efficiency of Google Marketing Platform, seamlessly integrating data, ads, and reporting for smarter decision-making.
  • Users appreciate the comprehensive performance tracking of Google Marketing Platform, enabling smarter marketing decisions through unified data.
Cons
  • Users find the complexity of the interface daunting, especially for beginners unfamiliar with marketing tools.
  • Users find the learning curve challenging, especially for beginners, making initial setup and navigation overwhelming.
  • Users find the complex setup of Google Marketing Platform challenging, particularly for those new to analytics tools.
  • Users find the difficult setup of Google Marketing Platform challenging, particularly for those new to analytics and ad tech.
  • Users find the cost of Google Marketing Platform to be high, especially for smaller businesses with limited technical support.

What Are Recent G2 Reviews of Google Marketing Platform?

What Are G2 Users Discussing About Google Marketing Platform?

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

Average Rating: 4.3/5.0

Total Reviews: 653

How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

  • Close Ecosystem API: 7.4/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.6/10)
  • Display Functionality: 8.7/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.3/10)

Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • Twitter: @NextRoll_Inc
    274 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 58% Medium, 27% Small

What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

AI-generated summary from verified user reviews

Pros
  • Users find AdRoll ABM's ease of use exceptional, aided by helpful support and smooth onboarding processes.
  • Users appreciate the precise audience targeting of AdRoll ABM, enhancing engagement through tailored content delivery.
  • Users appreciate the easy targeting methods of AdRoll ABM, enhancing their ability to effectively reach desired accounts.
  • Users value the precise targeting of AdRoll ABM, enhancing engagement and optimizing campaign performance through actionable insights.
  • Users commend the exceptional customer support from AdRoll, facilitating a smooth onboarding and successful campaign management.
Cons
  • Users find the steep learning curve of AdRoll ABM challenging, especially concerning campaign management and reporting.
  • Users express concern over missing features, such as limited native advertising options and inadequate reporting capabilities.
  • Users note the limited features of AdRoll ABM, particularly regarding filtering options and native advertising capabilities.
  • Users are frustrated with inadequate campaign tracking and lack of effective lead generation from AdRoll ABM.
  • Users find the targeting limitations of AdRoll ABM restrict their segmentation and tracking capabilities significantly.

What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

DemandScience

DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels.

Average Rating: 4.4/5.0

Total Reviews: 740

How Do G2 Users Rate DemandScience?

  • Close Ecosystem API: 8.7/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.6/10)
  • Display Functionality: 9.2/10 (Category avg: 8.5/10)
  • Performance and Reliability: 9.4/10 (Category avg: 8.3/10)

Who Is the Company Behind DemandScience?

  • Seller: DemandScience
  • Year Founded: 2012
  • HQ Location: Greater Boston, US
  • Twitter: @DemandScience
    305 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    951 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 55% Medium, 23% Large

What Do G2 Reviewers Say About DemandScience?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of DemandScience, highlighting effortless navigation and seamless access to actionable data.
  • Users commend the helpful support provided by DemandScience, enhancing their overall experience and success on the platform.
  • Users commend the excellent customer support from DemandScience, highlighting its significant impact on their success.
  • Users value the automated lead delivery and quality of leads provided by DemandScience, enhancing their marketing efficiency.
  • Users praise the exceptional usability and features of DemandScience, enabling effortless navigation and targeted customer engagement.
Cons
  • Users find DemandScience not intuitive, citing difficulty with integration and a confusing user interface.
  • Users express dissatisfaction with poor lead quality, noting outdated leads and unresponsive contacts from DemandScience.
  • Users find the lead quality in the LATAM region lacking, noting outdated and unresponsive leads as a concern.
  • Users face a definite learning curve with DemandScience, though the UI and tutorials are improving over time.
  • Users are frustrated by the missing customization features, limiting flexibility and complicating tool selection and campaign management.

What Are Recent G2 Reviews of DemandScience?

What Are G2 Users Discussing About DemandScience?

Simpli.fi

Simpli.fi is the real-world media platform built for the age of immediacy. By unifying digital behavior and real-world movement into a single actionable signal, Simpli.fi enables over 2,000 agencies, advertisers, and media groups to target, optimize, and measure campaigns precisely where consumer decisions happen. Built on the truth that people use digital to navigate the physical world, Simpli.fi is engineered platform to connects these signals in real time—allowing brands to act on consumer intent the moment it occurs and measure the impact all the way to the door. We thrive on innovation, data-driven results, and a culture of continuous improvement to make marketing more immediate, intelligent, and connected.

Average Rating: 4.5/5.0

Total Reviews: 153

How Do G2 Users Rate Simpli.fi?

  • Close Ecosystem API: 9.0/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.6/10)
  • Display Functionality: 8.9/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.3/10)

Who Is the Company Behind Simpli.fi?

  • Seller: Simpli.fi
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Fort Worth, TX
  • Twitter: @simpli_fi
    1,808 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    607 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 56% Small, 36% Medium

What Do G2 Reviewers Say About Simpli.fi?

AI-generated summary from verified user reviews

Pros
  • Users commend the accessible and helpful customer support of Simpli.fi, enhancing their overall experience and campaign success.
  • Users find Simpli.fi's platform incredibly easy to use, with helpful support enhancing their overall campaign management experience.
  • Users find Simpli.fi's supportive team highly accessible and helpful, enhancing their overall marketing experience significantly.
  • Users value the exceptionally helpful team of Simpli.fi, ensuring support and assistance throughout their campaigns.
  • Users value Simpli.fi's hyperlocal targeting capabilities, enhancing precision for franchise and multilocation client campaigns.
Cons
  • Users find Simpli.fi's pricing to be expensive and lacking clarity, making budgeting and planning more difficult.
  • Users dislike the extra fees and lack of pricing transparency, leading to unexpected charges and confusion.
  • Users express frustration over the lack of clarity in onboarding and pricing, impacting trust and overall experience.
  • Users express frustration with ad management issues, citing confusing onboarding and lack of transparency in pricing and reporting.
  • Users find the onboarding process overly complex, leading to confusion and a challenging learning curve for new users.

What Are Recent G2 Reviews of Simpli.fi?

What Are G2 Users Discussing About Simpli.fi?

Roku OneView (formerly Dataxu)

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

Average Rating: 3.8/5.0

Total Reviews: 85

How Do G2 Users Rate Roku OneView (formerly Dataxu)?

  • Close Ecosystem API: 10.0/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 8.6/10)
  • Display Functionality: 8.0/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Roku OneView (formerly Dataxu)?

  • Seller: Roku
  • Year Founded: 2002
  • HQ Location: San Jose, CA
  • Twitter: @Roku
    247,565 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4,493 employees on LinkedIn®
  • Ownership: NASDAQ:ROKU

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Hospital & Health Care
  • Company Size: 41% Medium, 31% Small

What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)?

What Are G2 Users Discussing About Roku OneView (formerly Dataxu)?

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Average Rating: 4.2/5.0

Total Reviews: 310

How Do G2 Users Rate Viant Technology?

  • Close Ecosystem API: 7.5/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.6/10)
  • Display Functionality: 8.3/10 (Category avg: 8.5/10)
  • Performance and Reliability: 7.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Viant Technology?

  • Seller: Viant Technology LLC
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Irvine, California
  • Twitter: @viant_tech
    2,996 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    468 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Programmatic Trader
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 41% Medium, 39% Small

What Do G2 Reviewers Say About Viant Technology?

AI-generated summary from verified user reviews

Pros
  • Users commend the quick and helpful customer support from Viant Technology, which enhances their overall experience.
  • Users find Viant Technology's platform to have exceptional ease of use, facilitating effortless campaign management and support.
  • Users commend the easy setup of Viant Technology, enabling quick campaign launches and effortless adjustments.
  • Users find Viant Technology’s platform offers setup ease, allowing quick campaign launches and adjustments with excellent support.
  • Users appreciate the quick and helpful support team at Viant Technology, enhancing their overall experience with the platform.
Cons
  • Users find the limited reporting options frustrating, making navigation and data access unnecessarily complicated.
  • Users find reporting limitations frustrating, particularly lacking KPIs and issues with exporting day-to-day data accurately.
  • Users find the complex reporting challenging, hindering their ability to easily access campaign metrics and insights.
  • Users face editing difficulties, finding bulk changes tedious and advanced features challenging to navigate effectively.
  • Users struggle with a steep learning curve in navigating Viant Technology's complex interface and advanced features.

What Are Recent G2 Reviews of Viant Technology?

What Are G2 Users Discussing About Viant Technology?

Feedvisor

Feedvisor is an agentic commerce platform for brands and large sellers on Amazon, Walmart, and other e-marketplaces. Its unified engine connects advertising, pricing, inventory, and demand to make continuous, real-time decisions powered by AI that maximize profit and growth.

Average Rating: 4.5/5.0

Total Reviews: 35

How Do G2 Users Rate Feedvisor?

  • Close Ecosystem API: 10.0/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.6/10)
  • Display Functionality: 8.9/10 (Category avg: 8.5/10)
  • Performance and Reliability: 9.6/10 (Category avg: 8.3/10)

Who Is the Company Behind Feedvisor?

  • Seller: Feedvisor
  • Company Website:
  • Year Founded: 2011
  • HQ Location: New York, NY
  • Twitter: @feedvisor
    1,662 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    60 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail
  • Company Size: 83% Small, 14% Medium

What Do G2 Reviewers Say About Feedvisor?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface of Feedvisor, making it accessible even for non-tech-savvy individuals.
  • Users commend Feedvisor for its exceptional customer support, featuring timely, knowledgeable assistance that enhances their experience and success.
  • Users value the pricing optimization capabilities of Feedvisor, enhancing decision-making and maximizing profitability in the marketplace.
  • Users appreciate the data accuracy of Feedvisor, enhancing pricing strategies and improving overall business performance.
  • Users praise the powerful analytics dashboards of Feedvisor, which deliver rapid insights and exceptional data handling capabilities.
Cons
  • Users find Feedvisor expensive, especially for smaller businesses compared to competing software options.
  • Users report data inaccuracies in Feedvisor, affecting Buy Box status and pricing updates, leading to confusion.
  • Users face data management issues with Feedvisor, affecting reporting accuracy and historical data access.
  • Users experience data reporting issues, particularly with limited historical data and ease of access for analysis.
  • Users experience update issues with Feedvisor, leading to discrepancies in Buy Box status and floor price delays.

What Are Recent G2 Reviews of Feedvisor?

What Are G2 Users Discussing About Feedvisor?

Influ2

People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue.

Average Rating: 4.6/5.0

Total Reviews: 161

How Do G2 Users Rate Influ2?

  • Close Ecosystem API: 7.1/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.6/10)
  • Display Functionality: 8.7/10 (Category avg: 8.5/10)
  • Performance and Reliability: 9.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Influ2?

  • Seller: Influ2
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Sunnyvale, 1250 Borregas Avenue #44, CA 94089, USA
  • Twitter: @influ2_on
    381 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    140 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 65% Medium, 18% Large

What Do G2 Reviewers Say About Influ2?

AI-generated summary from verified user reviews

Pros
  • Users commend the responsive and helpful customer support of Influ2, enhancing their campaign creation and analysis experience.
  • Users value Influ2's hyper-personalized targeting, enhancing engagement with key decision-makers and improving campaign performance.
  • Users commend the ease of use of Influ2, highlighting its intuitive interface and seamless onboarding experience.
  • Users highly value the individual targeting capabilities of Influ2, enhancing the effectiveness of their ABM strategies.
  • Users value the hyper-personalized engagement features of Influ2, enhancing targeting and improving campaign effectiveness significantly.
Cons
  • Users face ad issues with confusing approval processes and limited benchmarking options against other platforms.
  • Users express concerns about the limited reporting capabilities, which hinder effective campaign planning and attribution.
  • Users find the complex setup of Influ2 challenging, although support is adequate for onboarding and implementation.
  • Users find limited ad group space a challenge, affecting their overall experience and engagement analytics.
  • Users face ad management issues due to limited ad group space and a need for better match rate visibility.

What Are Recent G2 Reviews of Influ2?

What Are G2 Users Discussing About Influ2?

Fluency

Fluency is the Agentic Advertising Operating System built to turn fragmented, manual ad operations into governed, scalable execution. Fluency provides the infrastructure top agencies and brands need to integrate, automate and orchestrate advertising across every channel. This includes centralized connections to major walled gardens including Google, Meta, Microsoft and TikTok— as well as top programmatic platforms like The Trade Desk, DV360, and Basis. Beyond that connectivity, Fluency's agentic automation runs the operational work itself: campaign creation, budget pacing, creative updates, and reporting execute automatically across any volume of accounts, with each client's rules and requirements built into every action. The same governance rules apply to every action, at any scale, whether it’s one campaign or ten thousand. It's why Fluency now powers over $3 billion in annual ad spend, supporting more than 250,000 monthly campaigns across more than 50,000 locations. Core capabilities of Fluency include: Unified Multichannel reporting - consolidate performance data across every channel into a single source of truth, with executive-ready dashboards and automated reports. Scalable Account Management — control thousands of accounts, campaigns, and ads from one command center, with built-in monitoring and alerts for anomalies, CTR drops, and zero-spend campaigns. Automated Budget Management — pace spend, prevent overspend, and reallocate underspend across the portfolio in real time automatically. Agentic Workflow Automation — turn inventory feeds, CRM data, and other business systems into live campaign execution under pre-set governance rules. Integrated AdOps AI — Muse, Fluency's embedded AI suite, generates content, surfaces performance insights, and builds custom reports from inside existing workflows.

Average Rating: 4.3/5.0

Total Reviews: 305

How Do G2 Users Rate Fluency?

  • Close Ecosystem API: 6.9/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.6/10)
  • Display Functionality: 6.8/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Fluency?

  • Seller: Fluency
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Burlington, Vermont
  • LinkedIn® Page: www.linkedin.com
    142 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Social Media Analyst
  • Top Industries: Marketing and Advertising, Automotive
  • Company Size: 53% Medium, 24% Small

What Do G2 Reviewers Say About Fluency?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Fluency, highlighting its intuitive dashboard and straightforward setup process.
  • Users appreciate the efficiency of Fluency, as it saves time and simplifies campaign management significantly.
  • Users love the efficient budget management in Fluency, facilitating seamless campaign oversight and effective ad spend control.
  • Users love the efficiency of campaign management in Fluency, thanks to centralized tools and real-time insights.
  • Users appreciate the time-saving capabilities of Fluency, enabling efficient campaign management and streamlined workflow.
Cons
  • Users note a challenging learning curve due to Fluency's complexity and new processes compared to familiar tools.
  • Users report several software bugs in Fluency, causing frustration with notifications and unreliable changes being saved.
  • Users find the steep learning curve of Fluency overwhelming, suggesting improvements in onboarding and documentation would help.
  • Users face navigation issues in Fluency, finding the interface messy and cumbersome for managing campaigns and assets.
  • Users often face error issues with Fluency, impacting their experience and increasing workload without adequate support.

What Are Recent G2 Reviews of Fluency?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated