# Perpetua Reviews
**Vendor:** Flywheel Digital  
**Category:** [Online Marketplace Optimization Tools](https://www.g2.com/categories/online-marketplace-optimization-tools)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 78
## About Perpetua
Perpetua’s all-in-one retail media platform helps brands take ad performance to a new level. We give you the tools, automation and control you need to reach your full advertising potential across Amazon, Walmart, Instacart and more.





## Perpetua Discussions
  - [Is it planned to add more retailers for Advertising?](https://www.g2.com/discussions/is-it-planned-to-add-more-retailers-for-advertising) - 1 comment, 1 upvote

- [View Perpetua pricing details and edition comparison](https://www.g2.com/products/perpetua/reviews?page=5&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-05-13+12%3A52%3A10+-0500&secure%5Bsession_id%5D=ff0c0a40-93e2-448d-b38c-9d5048648434&secure%5Btoken%5D=a31b78d2ad3ee7b8e430d843627737b74dd3f0faf7eac709ad4c1ebf2b712bd3&format=llm_user)

## Perpetua Features
**Channel Functionality**
- Display Functionality

**Integration**
- Import
- Export
- APIs

**Platform Basics**
- Ad Serving Rules
- Sponsored Product Listing Ads
- Banner Ads
- Display Ads

**Demand Side Platforms**
- Cross Channel Capabilities 

**Influencer Marketing**
- Influencer Recruitment
- Influencer Scoring
- Audience Analysis
- Influencer Segmentation
- Influencer Collaboration
- User-Generated Content (UGC) Management
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Whitelisting
- Influencer Compensation
- Social Commerce
- E-Commerce Integration

**Agentic AI - Demand Side Platform (DSP)**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Store Management**
- Localization
- Marketplaces

**Platform Data**
- Reporting Performance Metrics
- Data Filtering
- Reporting Dashboards

**Agentic AI - Display Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Influencer Marketing Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Platform Additional Functionality**
- Offline Ads
- Video Ads
- Team Collaboration
- Integrations

**Agentic AI - Online Marketplace Optimization Tools**
- Cross-system Integration
- Natural Language Interaction

**Agentic AI - Retail Media Advertising Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Bulk Editing
- Batch Uploading
- Brand Safety
- Budget Pacing
- Rich Media Capabilties
- In-App Ads

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting

**Demand Side Platforms**
- Machine Learning Optimization
- Estimate and Projections
- Cross-Device Capabilities

**Platform**
- API / Integrations
- Custom Reports
- Performance and Reliability
- Enterprise Scalability

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