Best Digital Analytics Tools - Page 4
Digital analytics software, also referred to as web analytics software, measures website engagement by tracking web traffic and visitors. Marketers, web developers, and analysts use digital analytics tools to report on the effectiveness of web experiences and to determine how visitors are interacting with their sites. By monitoring events such as page views, clicks, and conversions, businesses can distill web traffic data into meaningful insights. Digital analytics software gives organizations insights into customer behavior when encountering their brand’s website and allows reporting on online conversion, demographic, and content-interaction metrics.
Many solutions in this space offer additional analytical tools such as session replay software, heatmap tools, product analytics software, and A/B testing software to optimize the customer experience and provide a full story on the visitor’s journey. This software often integrates with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.
To qualify for inclusion in the Digital Analytics category, a product must:
Best Digital Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Learn more at TWIPLA.com. 𝗧𝗛𝗘 𝗖𝗢𝗠𝗣𝗟𝗘𝗧𝗘 𝗪𝗘𝗕𝗦𝗜𝗧𝗘 𝗜𝗡𝗧𝗘𝗟𝗟𝗜𝗚𝗘𝗡𝗖𝗘 𝗣𝗟𝗔𝗧𝗙𝗢𝗥𝗠 Finally get the full web analytics picture - no consent needed. Losing trackable data due to missing consent was a major
- Marketing and Advertising
- 72% Small-Business
- 22% Mid-Market
629 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
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Hotjar, part of the Contentsquare group, provides Product Experience Insights that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
- Product Manager
- Digital Marketing Specialist
- Marketing and Advertising
- Computer Software
- 52% Small-Business
- 37% Mid-Market
6,586 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user beha
- CEO
- Owner
- Marketing and Advertising
- Computer Software
- 68% Small-Business
- 23% Mid-Market
1,752 Twitter followers
- Overview
- User Satisfaction
- Seller Details
BL.INK powers shortened URLs and QR codes with unlimited data and flexibility, plus a no-code CMS that turns millions of data into dynamic mobile microsites for every single product or experience at s
- CEO
- Founder
- Marketing and Advertising
- Information Technology and Services
- 63% Small-Business
- 19% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Mode is the first BI platform to embrace the way modern data teams work, which enables data leaders to drive more efficient, higher impact analysis and increased data maturity through true self-servic
- Data Scientist
- Data Analyst
- Information Technology and Services
- Computer Software
- 47% Mid-Market
- 29% Enterprise
6,698 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throug
- Information Technology and Services
- Computer Software
- 53% Small-Business
- 34% Mid-Market
1,232 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Digital leaders rely on feedback as the lifeblood of their experience program. But what happens when customers leave confusing, inactionable feedback? Or when customers don’t leave feedback at all?
- Insurance
- Telecommunications
- 50% Enterprise
- 36% Mid-Market
12,277 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Smartlook is an analytics solution for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind your users' actions. Learn more about our features ↩️ Brands can easil
- CEO
- Owner
- Computer Software
- Marketing and Advertising
- 85% Small-Business
- 12% Mid-Market
721,562 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Countly is a first-party digital analytics and customer engagement platform that gives organizations complete ownership of their data and product intelligence - across every device, channel, and deplo
- Information Technology and Services
- 55% Small-Business
- 45% Enterprise
6,805 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Acquia Web Governance, formerly known as Monsido, is a leading web governance solution designed to enable organizations to deliver a superior and inclusive user experience across their digital presenc
- Government Administration
- Higher Education
- 50% Mid-Market
- 26% Enterprise
45,101 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Chartbeat, Inc. includes four product lines — Chartbeat, Tubular, Lineup, and FatTail — and combines analytics that power smarter audience strategies with revenue solutions that simplify ad operations
- Online Media
- Broadcast Media
- 49% Mid-Market
- 26% Enterprise
24,253 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Channel99 leverages A.I. to improve B2B marketing investment decisions. We have solved for a myriad of data issues and broken attribution models and are now layering on marketing-trained LLMs to ext
- Computer Software
- Marketing and Advertising
- 52% Mid-Market
- 22% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Usermaven is a no-code privacy-friendly analytics tool for marketers, product teams and agencies. It has website analytics, product analytics, funnels, journeys, attribution and a mini CRM called con
- Founder
- Owner
- Marketing and Advertising
- Computer Software
- 97% Small-Business
- 3% Mid-Market
329 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Fathom Analytics is a fast, lightweight, privacy-first alternative to Google Analytics. We help you understand your website traffic without invading your visitors' privacy or drowning you in complexit
- 65% Small-Business
- 18% Mid-Market
14,470 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Microanalytics is a simple, clean, user-friendly website analytics tool. Fully compliant with GDPR, PECR and CCPA. Created and hosted in the EU, powered by renewable energy.
- 86% Small-Business
- 14% Mid-Market
