Best Digital Analytics Tools - Page 4

How Many Digital Analytics Software Products Does G2 Track?

Total Products under this Category: 325

Category Stats (Oct 2026)

  • Average Rating: 4.45/5 (↑0.01 vs Sep 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Plausible Analytics (+7.4%) - Among all products in this category, Plausible Analytics recorded the largest rating increase compared to last month

Last updated: October 22, 2026

How Does G2 Rank Digital Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 41,500+ Authentic Reviews
  • 325+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Digital Analytics Software

G2 Grid® for Digital Analytics Software plotting products by satisfaction and market presence

Highlighted products: Google Analytics, Semrush, Amplitude Analytics, Adobe Analytics, Contentsquare, Pendo, LogRocket, and Mixpanel.

Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-analytics/grids.json?focus%5B%5D=google-analytics&focus%5B%5D=semrush&focus%5B%5D=amplitude-analytics&focus%5B%5D=adobe-analytics&focus%5B%5D=contentsquare&focus%5B%5D=pendo-io-pendo&focus%5B%5D=logrocket&focus%5B%5D=mixpanel)

Delve AI

Delve AI provides Persona Based Marketing (PBM) software solutions spanning from automatic persona generation to AI-based actionable recommendations, that enable businesses and agencies to deliver exceptional customer experiences and power growth. Operating at the intersection of marketing, analytics and applied AI, its core technology leverages data from first-party and public sources along with machine learning techniques to automate traditional manual processes and deliver accuracy + speed + performance advantages, thereby driving better outcomes for marketers.

Average Rating: 4.8/5.0

Total Reviews: 21

How Do G2 Users Rate Delve AI?

  • Sessions - Digital Analytics: 9.3/10 (Category avg: 8.8/10)
  • Engagement: 8.9/10 (Category avg: 8.7/10)
  • Trending: 8.9/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.0/10)

Who Is the Company Behind Delve AI?

  • Seller: Delve AI
  • Year Founded: 2019
  • HQ Location: San Francisco, California
  • Twitter: @DelveAi
    95 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 64% Small, 27% Medium

What Do G2 Reviewers Say About Delve AI?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the effective audience analysis of Delve AI, simplifying data for better understanding and actionable insights.
  • Users value the realistic customer personas from Delve AI, enhancing their audience understanding effortlessly.
  • Users value the competitor insights from Delve AI for providing a clear market position and understanding.
  • Users value the clear competitor insights from Delve AI, providing a comprehensive view of market positioning effortlessly.
  • Users appreciate the actionable customer insights from Delve AI, simplifying data to enhance audience understanding and market position.
Cons
  • Users find the amount of insights overwhelming, requiring time to discern relevant reports for everyday use.
  • Users find the insufficient insights from Delve AI can be overwhelming, complicating the identification of relevant reports.
  • Users find the lack of clear information initially challenging, as determining relevant reports can be overwhelming.
  • Users find the learning curve steep, as the overwhelming insights require time to navigate effectively.
  • Users find that limited insights can be overwhelming, making it challenging to identify relevant reports for everyday use.

What Are Recent G2 Reviews of Delve AI?

Exatom

Unlock the Hidden Conversion Potential of Your Online Forms and Check-Out. And increase form completion by +20%. An immediate contribution to your Marketing ROI. FORM ANALYTICS | REAL-TIME MONITORING | SMART TOOLTIPS | ABANDONMENT RECOVERY | CONSULTANCY Exatom helps you turn more visitors into leads and sales. By revealing exactly why users abandon your web forms and check-outs—and what to do about it. Most marketers focus all their effort on getting traffic to forms. But they overlook the moment that matters most: the form itself. That’s where most conversions are lost. ❌ GA4 can’t help you here. ✅ Exatom can. Used by top brands like BMW, Kia, Hema, and Brooks Running, Exatom gives you: • Instant clarity on where users drop off • Actionable insights to fix friction fast • No developers needed (no-code implementation, cookieless) 💡 Try it free and get a custom revenue loss assessment—see what your forms are costing you right now. Stop leaking conversions. Start hitting your targets with forms that actually convert. What insights do our FORM ANALYTICS offer you? - quantifying the happy path: form view -> start -> submit -> convert - quantifying the drop-offs: not starting - start but not submitting - submitting but failed - UX experiences like autofill rates, error rates, duration to complete - analysis by browser, by device, by UTM - for each form field: drop-offs, interactions, interaction time, hesitation time, error rate and error messages, corrections, autofill rate, blank rate, rage clicks - instant view of form SESSION REPLAYS, linked to the analytics (no sampling) - INDUSTRY BENCHMARKING to understand your performance compared to the industry and same type of form - CRO PULSE, out Chrome Extension to view your analytics directly on your website What does FORM MONITORING do? - weekly overview by email showing the 6 key metrics and its trends for each form - alert notifications when your form or check-out performance deviates from the past - alert notifications when the situation is back to normal How will SMART TOOLTIPS help you? - digital marketers can create and manage their own tooltip campaigns - personalised and triggered upon user behaviour - functional messages, i.e. to help to create a correct password - motivational messages, i.e. to provide more info and nudge a user to continue - testing and preview before publishing - A/B testing within the platform - form optimisation without the need of developers

Average Rating: 4.7/5.0

Total Reviews: 44

How Do G2 Users Rate Exatom?

  • Sessions - Digital Analytics: 9.4/10 (Category avg: 8.8/10)
  • Engagement: 9.3/10 (Category avg: 8.7/10)
  • Trending: 9.5/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.0/10)

Who Is the Company Behind Exatom?

  • Seller: Exatom
  • Year Founded: 2021
  • HQ Location: Leuven, BE
  • Twitter: @Exatom_io
    4 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Automotive, Marketing and Advertising
  • Company Size: 48% Medium, 30% Small

What Do G2 Reviewers Say About Exatom?

AI-generated summary from verified user reviews

Pros
  • Users find Exatom a helpful tool for gaining insights and improving form efficiency with its user-friendly platform.
  • Users value the powerful insights from Exatom, enhancing form efficiency and improving user engagement significantly.
  • Users value the powerful analytics from Exatom, enhancing form efficiency and driving informed decision-making.
  • Users find Exatom’s ease of use enhances efficiency, backed by responsive support and strong training processes.
  • Users rave about Exatom's effective conversion optimization, experiencing improved lead forms and actionable insights for better performance.
Cons
  • Users find the complexity of the dashboard challenging, requiring time and effort to familiarize with its functionality.
  • Users find the learning curve steep for Exatom's dashboard, requiring time to fully understand its features.
  • Users find the steep learning curve of Exatom's dashboard challenging, especially for newcomers and complex forms.
  • Users find the complex usability of Exatom challenging, especially when handling numerous KPIs and intricate forms.
  • Users find the lack of information clarity in Exatom's dashboard can lead to confusion and a steep learning curve.

What Are Recent G2 Reviews of Exatom?

Adriel

Adriel is a comprehensive AdOps platform designed to assist marketers in managing their advertising operations through no-code reporting and creative intelligence solutions. This platform caters to the needs of brands and agencies seeking to enhance their advertising strategies by providing tools that facilitate real-time data visualization and customizable dashboards. By integrating various data sources, Adriel enables users to optimize their campaigns, maximize their budgets, and ultimately drive growth. Targeted primarily at marketing professionals and agencies, Adriel serves as a vital resource for those looking to streamline their advertising efforts. The platform is particularly beneficial for teams that require a user-friendly interface to generate insights without needing extensive technical expertise. With its no-code approach, users can easily create reports and dashboards tailored to their specific needs, making it an ideal solution for both small businesses and large enterprises. One of the standout features of Adriel is its AI-driven insights, which provide users with actionable data to inform their decision-making processes. This capability allows marketers to identify trends and opportunities within their campaigns, ensuring that they can respond swiftly to changing market conditions. Additionally, the platform offers customizable widgets that enable users to visualize their data in ways that are most relevant to their objectives, enhancing the overall analytical experience. Adriel also excels in its ability to seamlessly map and blend data from various sources, allowing for a comprehensive view of campaign performance. This feature is crucial for marketers who need to consolidate information from different platforms and channels to gain a holistic understanding of their advertising efforts. Furthermore, the proactive alerts system keeps users informed of significant changes or anomalies in their data, enabling them to take immediate action when necessary. In essence, Adriel stands out in the business intelligence and reporting landscape by offering a powerful yet accessible solution for marketers. With its focus on automation, scalability, and hands-on support, it provides a robust framework for businesses looking to enhance their reporting capabilities and drive successful advertising campaigns. By leveraging Adriel's advanced features, brands can ensure they remain competitive in an ever-evolving digital marketplace.

Average Rating: 4.5/5.0

Total Reviews: 42

How Do G2 Users Rate Adriel?

  • Sessions - Digital Analytics: 8.0/10 (Category avg: 8.8/10)
  • Engagement: 8.3/10 (Category avg: 8.7/10)
  • Trending: 8.1/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)

Who Is the Company Behind Adriel?

  • Seller: Adriel
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Austin, Texas
  • Twitter: @AdrielMarketing
    343 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    61 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 74% Small, 10% Medium

What Do G2 Reviewers Say About Adriel?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use with Adriel, appreciating its intuitive interface and seamless data integration.
  • Users value the easy reporting capabilities of Adriel, streamlining analytics and saving valuable time.
  • Users value the seamless data integration in Adriel, enhancing efficiency and simplifying analytics for better reporting.
  • Users appreciate the streamlined reporting and centralized data Adriel offers, enhancing efficiency and clarity in marketing insights.
  • Users commend the outstanding customer support of Adriel, highlighting its responsiveness and helpfulness in resolving issues.
Cons
  • Users report missing features in Adriel, noting a lack of certain metrics and cumbersome connection processes.
  • Users experience query issues with data accuracy and glitches in dashboard formatting, requiring manual checks at times.
  • Users find the complex setup of Adriel to be time-consuming and often frustrating due to connection issues.
  • Users find the difficult setup of Adriel frustrating, as connections and processes are not very straightforward.
  • Users experience frequent error reporting issues, leading to cumbersome manual checks and occasional data discrepancies.

What Are Recent G2 Reviews of Adriel?

What Are G2 Users Discussing About Adriel?

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Plerdy

Plerdy CRO, SEO & A/B Testing Tools — a powerful toolkit designed to enhance conversions, refine user experience, and optimize your online store’s performance. 🚀 A/B Testing Tool With Plerdy's A/B Testing Tool, you can test variations of your website’s elements effortlessly. It’s ideal for e-commerce and online businesses that want to improve user interactions and increase conversions. Set up A/B tests quickly, check real-time data, and use insights to make informed, data-backed decisions. 🔥 Heatmaps Plerdy's dynamic heatmaps give you a detailed view of how users interact with your website. Track scroll depth, cursor movement, clicks, and even text selection. This breakdown by traffic source or device helps you fine-tune usability and increase engagement. 💬 Pop-Up Forms & NPS Plerdy’s customizable pop-up forms help you engage with your audience. Capture feedback, gather leads, or share targeted messages with over 25 customization options. Create engaging experiences by tailoring forms to different segments, helping boost your connection with users. 🔍 SEO Checker Boost your SEO without impacting your website’s loading speed. Plerdy’s SEO Checker offers daily automated audits, comprehensive reports, and insights aligned with Google’s mobile-first indexing. This tool lets you stay updated on SEO status, visibility, and site performance improvements. 🎥 Session Replay Understand user journeys better with Plerdy’s session replay. View actual user interactions, segment recordings by traffic channels or devices, and reveal insights that can help refine the user experience across your website. 📊 Conversion Rate and Events Track key events automatically with Plerdy’s conversion tools. Build conversion funnels, identify drop-off points, and take steps to optimize the user journey, leading to higher conversions and an improved overall experience. 💼 Sales Performance (E-commerce Tracking) For e-commerce businesses, Plerdy’s sales performance tracking reveals how users interact with your products. Spot non-performing items and adjust your strategy to maximize sales and profitability. 🛠 Customization and Integration Plerdy is designed to fit into your existing systems seamlessly. Customize the tools according to your needs and integrate them with your workflows, ensuring an efficient optimization process. With Plerdy, you get all the essentials to elevate your site’s performance, boost conversions, and improve SEO. Try these tools to better understand user behavior and make data-driven improvements. 🌟

Average Rating: 4.7/5.0

Total Reviews: 318

How Do G2 Users Rate Plerdy?

  • Sessions - Digital Analytics: 9.3/10 (Category avg: 8.8/10)
  • Engagement: 9.2/10 (Category avg: 8.7/10)
  • Trending: 9.4/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)

Who Is the Company Behind Plerdy?

  • Seller: Plerdy
  • Year Founded: 2017
  • HQ Location: Lviv, Lvivska
  • Twitter: @plerdy_com
    111 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 90% Small, 6% Medium

What Do G2 Reviewers Say About Plerdy?

AI-generated summary from verified user reviews

Pros
  • Users value the affordable heatmaps of Plerdy, enjoying the combined insights and additional tools it provides.
  • Users find Plerdy to be incredibly intuitive, greatly enhancing their website optimization process and user experience.
  • Users value the deep insights into user behavior provided by Plerdy, enhancing website optimization and design strategies.
  • Users find Plerdy's SEO optimization tools invaluable for enhancing user behavior insights and funnel performance.
  • Users value the easy setup of Plerdy, allowing for seamless integration and quick start without hassle.
Cons
  • Users find the learning curve steep due to numerous features and an overwhelming dashboard experience.
  • Users find the steep learning curve of Plerdy challenging, making initial setup and navigation somewhat difficult.
  • Users find that the complexity of Plerdy's numerous features can be overwhelming and affects usability.
  • Users find the interface usability lacking, expressing a desire for smoother navigation and simpler design choices.
  • Users find the user interface not intuitive, requiring time to understand the features and navigation effectively.

What Are Recent G2 Reviews of Plerdy?

What Are G2 Users Discussing About Plerdy?

Supermetrics

Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions.

Average Rating: 4.4/5.0

Total Reviews: 817

How Do G2 Users Rate Supermetrics?

  • Sessions - Digital Analytics: 8.6/10 (Category avg: 8.8/10)
  • Engagement: 8.3/10 (Category avg: 8.7/10)
  • Trending: 7.9/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 9.0/10)

Who Is the Company Behind Supermetrics?

  • Seller: Supermetrics
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Helsinki, Uusimaa
  • Twitter: @Supermetrics
    7,832 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    427 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, CEO
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 55% Small, 35% Medium

What Do G2 Reviewers Say About Supermetrics?

AI-generated summary from verified user reviews

Pros
  • Users find Supermetrics to be extremely easy to use, streamlining complex data into clear, accessible reports effortlessly.
  • Users value the extensive data source integrations in Supermetrics, streamlining their reporting and data management processes effectively.
  • Users value the easy integrations of Supermetrics, facilitating seamless connections and efficient reporting across platforms.
  • Users praise the excellent customer support of Supermetrics, noting its quick, personal, and effective assistance.
  • Users love the easy-to-use connectors of Supermetrics, which simplify data integration and enhance efficiency for analysis.
Cons
  • Users find Supermetrics expensive and wish for more flexible subscription options to suit their needs better.
  • Users face missing features in Supermetrics, struggling with product feeds and filter functionalities in their workflow.
  • Users point out pricing issues, feeling the subscription doesn't reflect usage and lacks flexible options for connectors.
  • Users are frustrated by the data limitations of Supermetrics, particularly missing GA4 funnel events and incomplete KPI access.
  • Users experience a notable learning curve with Supermetrics, as initial configuration and documentation are confusing for beginners.

What Are Recent G2 Reviews of Supermetrics?

What Are G2 Users Discussing About Supermetrics?

Mouseflow

Behavioral Analytics for UX Friction & CRO (with MCP server and built-in AI insights) Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Mouseflow AI offers three ways to turn behavioral data into action: get a prioritized weekly roundup with Mina Insights, investigate questions with Ask Mina AI, and bring your data into your AI tools with Mouseflow MCP. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Uncover the truth behind your user experience today with our Essentials, Advanced, or Premium plans.

Average Rating: 4.6/5.0

Total Reviews: 692

How Do G2 Users Rate Mouseflow?

  • Sessions - Digital Analytics: 8.5/10 (Category avg: 8.8/10)
  • Engagement: 8.4/10 (Category avg: 8.7/10)
  • Trending: 7.7/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)

Who Is the Company Behind Mouseflow?

  • Seller: Mouseflow
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Copenhagen, Denmark
  • Twitter: @mouseflow
    1,736 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    56 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 68% Small, 23% Medium

What Do G2 Reviewers Say About Mouseflow?

AI-generated summary from verified user reviews

Pros
  • Users find Mouseflow's ease of use invaluable for gaining quick insights and enhancing marketing strategies.
  • Users value the clear insights from heatmaps and session replays, enhancing engagement and improving marketing strategies.
  • Users love the insightful heatmaps that enhance understanding of user behavior, helping improve site engagement and conversions.
  • Users praise Mouseflow for its session replay feature, allowing comprehensive tracking of customer journeys and user behavior.
  • Users find the easy setup of Mouseflow enables efficient tracking and enhances data collection for optimizing their websites.
Cons
  • Users find the missing features in Mouseflow hinder its usability, especially with outdated plugins and limited options.
  • Users note the outdated plugin and improvements needed in heat maps and survey language options.
  • Users find Mouseflow to be expensive, particularly for small businesses with tight budgets and limited usage.
  • Users experience data inaccuracies with Mouseflow, as loading times are slow and interactions often misrepresent actual behavior.
  • Users report filtering issues in Mouseflow, making it challenging to locate relevant session recordings efficiently.

What Are Recent G2 Reviews of Mouseflow?

What Are G2 Users Discussing About Mouseflow?

Crazy Egg

Since 2005, Crazy Egg has helped hundreds of thousands of website owners pay attention to every website visitor, so they can get the most out of every website visit. With access to 5 different types of heatmaps, a visitor recordings/session replay tool, A/B testing, AND surveys, you have the complete package to transform your business by improving your user experience.

Average Rating: 4.2/5.0

Total Reviews: 125

How Do G2 Users Rate Crazy Egg?

  • Sessions - Digital Analytics: 8.9/10 (Category avg: 8.8/10)
  • Engagement: 9.2/10 (Category avg: 8.7/10)
  • Trending: 6.7/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.0/10)

Who Is the Company Behind Crazy Egg?

  • Seller: Crazy Egg
  • Year Founded: 2006
  • HQ Location: La Mirada, CA
  • Twitter: @CrazyEgg
    43,482 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    43 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 43% Medium, 43% Small

What Do G2 Reviewers Say About Crazy Egg?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Crazy Egg, finding navigation and installation straightforward and hassle-free.
  • Users highly value the intuitive heat maps of Crazy Egg, enhancing their ability to analyze user behavior effectively.
  • Users find the easy setup of Crazy Egg perfect for their needs, enjoying a seamless experience compared to GA4.
  • Users commend the exceptional customer support of Crazy Egg, appreciating timely and practical assistance for their needs.
  • Users value the intuitive heat maps of Crazy Egg, which enhance website optimization and user experience significantly.
Cons
  • Users are frustrated by the requirement to install a tracking script before accessing full Crazy Egg features.
  • Users find the limited features of Crazy Egg restricts their ability to fully explore its capabilities without a live site.
  • Users note the missing advanced features in Crazy Egg, desiring more comprehensive analytics and segmentation options.
  • Users find filtering issues in Crazy Egg limit its effectiveness, especially in dynamic reporting and advanced analytics.
  • Users find the limited analysis features of Crazy Egg restrictive compared to more advanced analytics tools.

What Are Recent G2 Reviews of Crazy Egg?

What Are G2 Users Discussing About Crazy Egg?

CAKE

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform.

Average Rating: 4.5/5.0

Total Reviews: 60

How Do G2 Users Rate CAKE?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)

Who Is the Company Behind CAKE?

  • Seller: Perseus Group
  • Year Founded: 1995
  • HQ Location: Markham, ON
  • Twitter: @perseus
    3,394 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,996 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 70% Small, 25% Medium

What Do G2 Reviewers Say About CAKE?

AI-generated summary from verified user reviews

Pros
  • Users value CAKE's customization options, which effectively cater to specific affiliate program requirements and enhance usability.
  • Users value the ease of use of CAKE, appreciating its intuitive features and responsive support for seamless tracking.
  • Users appreciate CAKE's responsive support team, always ready to assist and enhance their experience with the product.
  • Users value CAKE's customizability, which effectively adapts to individual affiliate program requirements for enhanced performance.
  • Users appreciate the integrated data management of CAKE, allowing seamless collaboration and task organization in one platform.
Cons
  • Users find the complex reporting features of CAKE to be less mature compared to established enterprise solutions.
  • Users find the reporting and analytics inadequate, wishing for more robust development and maturity in functionalities.
  • Users feel that reporting and analytics in CAKE are underdeveloped compared to established enterprise solutions.
  • Users express concern over slow reporting, wishing for more flexible options and faster access to analytics.
  • Users find the complexity of CAKE's features can create a steep learning curve, hindering quick adoption.

What Are Recent G2 Reviews of CAKE?

AvePoint Confidence Platform

AvePoint is the unifying Trust Layer for AI. AvePoint enables more than 28,000 organizations and 6,000 channel partners to protect, secure, and govern their entire AI estate across data, infrastructure, AI and agents for Microsoft, Google, Salesforce, and other leading cloud environments — so that enterprises can deploy AI with confidence and scale innovation without scaling risk. To learn more, visit www.avepoint.com.

Average Rating: 4.5/5.0

Total Reviews: 123

How Do G2 Users Rate AvePoint Confidence Platform?

  • Sessions - Digital Analytics: 10.0/10 (Category avg: 8.8/10)
  • Engagement: 10.0/10 (Category avg: 8.7/10)
  • Trending: 8.3/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)

Who Is the Company Behind AvePoint Confidence Platform?

  • Seller: AvePoint
  • Company Website:
  • Year Founded: 2001
  • HQ Location: Jersey City, NJ
  • Twitter: @AvePoint
    9,747 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,850 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 40% Medium, 27% Large

What Do G2 Reviewers Say About AvePoint Confidence Platform?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use of AvePoint Confidence Platform enhances implementation and administration, ensuring a smooth experience.
  • Users value the ease of use and comprehensive cloud backup features of AvePoint Confidence Platform for Microsoft 365.
  • Users value the flexible backup frequency of AvePoint Confidence Platform, making data management effortless and efficient.
  • Users appreciate the integrated data protection and security of AvePoint Confidence Platform, simplifying SaaS management and compliance.
  • Users appreciate the easy setup of AvePoint Confidence Platform, simplifying implementation and administration significantly.
Cons
  • Users find the AvePoint Confidence Platform expensive with high initial costs and limited budget-friendly options for longer use.
  • Users experience backup issues with inconsistent data restoration and infrequent support, leading to frustration and inefficiency.
  • Users experience poor customer support from AvePoint, facing delayed responses and issues with call connectivity.
  • Users face slow performance issues, particularly with data retrieval speed, affecting overall efficiency and user experience.
  • Users report technical issues with backup completions and lack of timely notifications for errors and expiring accounts.

What Are Recent G2 Reviews of AvePoint Confidence Platform?

What Are G2 Users Discussing About AvePoint Confidence Platform?

Oracle Infinity

Oracle Infinity Behavioral Intelligence captures real-time digital behaviors and delivers actionable insights and intelligence to your applications, helping you engage your customers at the right moment, with the right personalized message.

Average Rating: 4.3/5.0

Total Reviews: 28

How Do G2 Users Rate Oracle Infinity?

  • Sessions - Digital Analytics: 8.5/10 (Category avg: 8.8/10)
  • Engagement: 8.3/10 (Category avg: 8.7/10)
  • Trending: 8.1/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Oracle Infinity?

  • Seller: Oracle
  • Year Founded: 1977
  • HQ Location: Austin, TX
  • Twitter: @Oracle
    827,997 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    207,576 employees on LinkedIn®
  • Ownership: NYSE:ORCL

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 37% Small, 33% Large

What Are Recent G2 Reviews of Oracle Infinity?

What Are G2 Users Discussing About Oracle Infinity?

BL.INK

BL.INK powers shortened URLs and QR codes with unlimited data and flexibility, plus a no-code CMS that turns millions of data into dynamic mobile microsites for every single product or experience at scale. Use BL.INK for GS1 Digital Link, personalized 1:1 SMS programs, marketing attribution tracking, and anywhere you connect with customers. Branded, trusted links and QR codes improve engagement/conversion at every single touchpoint with your customers, prospects, supply chain, and partners. BL.INK helps you scale digital product passports (DPP) and customized, personalized landing pages in moments using existing or new data from multiple sources or systems. Easily share information on traceability, sustainability, supply chain, product specifications, warranty registration, post-sale support and more, all from a single QR code, turning your product into an always-on media channel. Role-based access controls, broken link alerts, GS1 Digital Link validation and workflows, ability to edit links with zero down-time, integration with your tech stack, and QR codes that last 50 years. Rules-based link routing for customized experiences. SOC2 Type 2 accredited, encrypted data, GDPR- and HIPAA-compliant. Since 2008, BL.INK has served enterprise organizations including Target, Bank of America, Nestle, Room and Board, and thousands more.

Average Rating: 4.5/5.0

Total Reviews: 344

G2 Deal: 25% Select BL.INK Plans for Your First 12 Months

BL.INK is the leader in URL shorteners, QR code generation, data capture, and overall link management. For G2 buyers, we're offering 25% off the first 12 months for our most popular plans. This offer is only valid for new users. This offer is only valid for SMB, Team, and Business Plans.

Price: ~~$99 to $599~~ → $74.25 to $449.25

View this exclusive G2 deal

How Do G2 Users Rate BL.INK?

  • Sessions - Digital Analytics: 8.1/10 (Category avg: 8.8/10)
  • Engagement: 8.3/10 (Category avg: 8.7/10)
  • Trending: 8.1/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)

Who Is the Company Behind BL.INK?

  • Seller: Bl.Ink
  • Year Founded: 2008
  • HQ Location: Austin, Texas
  • LinkedIn® Page: www.linkedin.com
    10 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 63% Small, 19% Medium

What Are Recent G2 Reviews of BL.INK?

What Are G2 Users Discussing About BL.INK?

Seline Analytics

Seline is a straightforward and private tool for website and product analytics. It’s made for teams who don’t regularly keep up with their website or app stats or who find checking metrics too complicated. Seline offers a simple dashboard, visitor journeys, and profiles, designed for easy daily use. It’s cookieless, works in real-time, is lightweight, independent, and follows GDPR rules. Seline also brings AI to the table with visitor insights and AI dashboard filters.

Average Rating: 4.9/5.0

Total Reviews: 10

How Do G2 Users Rate Seline Analytics?

  • Sessions - Digital Analytics: 10.0/10 (Category avg: 8.8/10)
  • Engagement: 9.3/10 (Category avg: 8.7/10)
  • Trending: 8.8/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Seline Analytics?

  • Seller: Seline
  • Year Founded: 2024
  • HQ Location: N/A
  • Twitter: @getseline
    412 Twitter followers
  • LinkedIn® Page: linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 90% Small, 10% Medium

What Do G2 Reviewers Say About Seline Analytics?

AI-generated summary from verified user reviews

Pros
  • Users commend the exceptional customer support of Seline Analytics, noting quick responses and effective solutions.
  • Users commend the easy setup of Seline Analytics, enabling quick adaptation without technical hurdles or extensive training.
  • Users value the intuitive interface of Seline Analytics, enabling quick setup and effortless data navigation.
  • Users love the intuitive interface of Seline Analytics, enabling quick setup and effortless navigation for effective data analysis.
  • Users value the intuitive and user-friendly communication of Seline Analytics, enhancing their overall experience significantly.

What Are Recent G2 Reviews of Seline Analytics?

Fathom Analytics

Fathom Analytics is a fast, lightweight, privacy-first alternative to Google Analytics. We help you understand your website traffic without invading your visitors' privacy or drowning you in complexity. Our lightweight script won't slow down your site, and our simple dashboard gives you the important stuff in one place: visitors, pageviews, conversions, referrers, campaigns, and more. No training required, no data sampling, and no digging through endless reports to find what you need. Fathom is trusted on more than 1,000,000 websites, from independent creators and small businesses to large organisations. We're GDPR, CCPA, PECR, and ePrivacy compliant by design. Fathom doesn't use cookies or collect personal information about your visitors, which means you can get the analytics you need without invasive tracking or annoying cookie banners. If you want to understand what's happening on your website without the complexity of Google Analytics or compromising your visitors' privacy, Fathom keeps things simple.

Average Rating: 4.7/5.0

Total Reviews: 21

How Do G2 Users Rate Fathom Analytics?

  • Sessions - Digital Analytics: 9.8/10 (Category avg: 8.8/10)
  • Engagement: 10.0/10 (Category avg: 8.7/10)
  • Trending: 9.2/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)

Who Is the Company Behind Fathom Analytics?

  • Seller: Fathom Analytics
  • Year Founded: 2019
  • HQ Location: Victoria, BC
  • Twitter: @usefathom
    14,394 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 71% Small, 14% Medium

What Do G2 Reviewers Say About Fathom Analytics?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Fathom Analytics, enjoying a seamless setup and user-friendly dashboard for insights.
  • Users value the fast, user-friendly insights from Fathom Analytics, enhancing website performance while respecting privacy.
  • Users value the privacy-focused analytics that Fathom Analytics provides, making data tracking easy and respectful.
  • Users praise the amazing and superfast customer support of Fathom Analytics, ensuring timely solutions and assistance.
  • Users love the easy integrations of Fathom Analytics, simplifying data tracking and enhancing their website experience.
Cons
  • Users feel that inadequate analytics in Fathom Analytics limits insights and customization for better reporting and usability.
  • Users find that Fathom Analytics suffers from limited customization, lacking advanced filtering tools and a customizable dashboard.
  • Users mention pricing issues, yet appreciate paying for a clear and transparent service rather than being the product.

What Are Recent G2 Reviews of Fathom Analytics?

What Are G2 Users Discussing About Fathom Analytics?

Countly

Countly is a first-party digital analytics and customer engagement platform that gives organizations complete ownership of their data and product intelligence - across every device, channel, and deployment model. Built for teams that value privacy, autonomy, and long-term trust, Countly lets you capture, analyze, and act on behavioral data in real time, without the compromises of black-box SaaS tools and shared-clouds. With Countly, you control what’s tracked, where it’s stored, and how it’s used - whether on-premises or in your private cloud.

Average Rating: 4.1/5.0

Total Reviews: 20

How Do G2 Users Rate Countly?

  • Sessions - Digital Analytics: 10.0/10 (Category avg: 8.8/10)
  • Engagement: 10.0/10 (Category avg: 8.7/10)
  • Has the product been a good partner in doing business?: 7.5/10 (Category avg: 9.0/10)

Who Is the Company Behind Countly?

  • Seller: Countly
  • Company Website:
  • Year Founded: 2013
  • HQ Location: London, United Kingdom
  • Twitter: @gocountly
    6,748 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    41 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services
  • Company Size: 55% Small, 45% Large

What Do G2 Reviewers Say About Countly?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use for open source and self-hosted deployments of Countly.
Cons
  • Users find a notable lack of recommendations for additional features and product-wise communication from Countly.
  • Users find additional features lacking in Countly, along with a gap in product-wise communication.
  • Users find limited features in Countly, particularly lacking in product-wise communication tools.
  • Users find missing features in Countly, particularly in product-wise communication, hindering their overall experience.

What Are Recent G2 Reviews of Countly?

What Are G2 Users Discussing About Countly?

TWIPLA

TWIPLA is a website analytics platform that helps marketing, product and eCommerce teams understand visitor behavior and act on it. It combines web analytics, heatmaps, session recordings, funnels, surveys and AI recommendations in one tool, with one installation, and works without cookies or consent banners. Most analytics show you what happened. TWIPLA tells you what to do about it. The thirteen tools are organized in four stages, so every number leads to an explanation and every explanation leads to an action. Observe: Live Visitor Activity, Traffic Sources & Exit Paths, Audience Intelligence, Campaign Engagement, Competition, Industry & Regional Benchmarking, and eCommerce Analytics show where visitors come from, who they are and what they buy. Analyze: Event Tracking & Visitor Journey Analysis, UX Health Score & Friction Monitoring, Heatmaps, Session Recordings and Visitor Surveys & Polls show how visitors behave on each page and where they struggle. Understand: Conversion & Revenue Tracking connects behavior to outcomes with funnels and revenue attribution. Act: Growth Engine reads your data, finds growth opportunities and drafts the content and changes to capture them. TWAIA AI Assistant answers plain-language questions about your site using your own data, so nothing is hallucinated. Filters carry across all tools, and a number on one screen becomes a recording, a funnel or an answer with one click. TWIPLA collects first-party data without cookies, so it works without a consent banner and is not blocked by browser tracking prevention or ad blockers. Configurable privacy modes support GDPR, CCPA and ePrivacy compliance, with data stored in Germany under ISO 27001. TWIPLA has native integrations for Wix, WordPress and TYPO3, guided setups for Google Tag Manager and Weebly, and a one-step install on any other platform, Shopify included. An API is available for custom setups. It is used by more than 2.5 million websites, including Virgin, TYPO3 and the Technical University of Munich. A Free plan includes all thirteen tools. Growth Engine is included from the Basic plan up. Every paid plan comes with a 30-day unlimited trial, no card required.

Average Rating: 4.5/5.0

Total Reviews: 43

How Do G2 Users Rate TWIPLA?

  • Sessions - Digital Analytics: 9.1/10 (Category avg: 8.8/10)
  • Engagement: 9.2/10 (Category avg: 8.7/10)
  • Trending: 8.5/10 (Category avg: 8.5/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)

Who Is the Company Behind TWIPLA?

  • Seller: TWIPLA
  • Year Founded: 2016
  • HQ Location: München, Bayern
  • Twitter: @ViAnalytics
    625 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    20 employees on LinkedIn®
  • Ownership: Bootstrapped

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 72% Small, 22% Medium

What Do G2 Reviewers Say About TWIPLA?

AI-generated summary from verified user reviews

Pros
  • Users praise TWIPLA for its intuitive analytics and privacy-first design, making website intelligence accessible and effective.
  • Users value the intuitive and action-focused analytics of TWIPLA, making website analysis easier and more effective.
  • Users praise the ease of use of TWIPLA, appreciating its intuitive design and seamless integration capabilities.
  • Users value the insightful tracking information from TWIPLA, enhancing their understanding of customer behavior and website performance.
  • Users value the insightful visitor tracking of TWIPLA, greatly aiding in website enhancement and business growth.
Cons
  • Users feel that TWIPLA is too expensive, especially for small businesses and non-revenue generating organizations.
  • Users face difficult customization issues in TWIPLA, limiting their ability to tailor the platform to their specific needs.
  • Users express concerns over inadequate tracking due to fixed attribution models that limit customization for sales cycles.
  • Users are frustrated by limited customization options, making it difficult to tailor TWIPLA for specific needs and languages.
  • Users are frustrated by the lack of attribution window customization, hindering effective tracking for complex sales cycles.

What Are Recent G2 Reviews of TWIPLA?

What Are G2 Users Discussing About TWIPLA?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024