I love being able to use it in both light and dark modes. The integrations with WordPress and the lightning-fast performance. The pricing is incredibly generous, as is the partner programme. Support and onboarding are amazing. Ash is second to none, and Jack has always been there as well. There's a new AI beta feature coming, which I've been testing, and it's really exciting. Review collected by and hosted on G2.com.

Honestly, there's nothing that I dislike about it. Even as the software has grown, Jack continues to take it to the next level. Ash, in terms of his customer support and customer relations, is phenomenal, and they don't sit around. They're always looking to improve. If I were forced to choose one thing, it would be to make event tracking a little easier for non-technical users. Review collected by and hosted on G2.com.

Fathom Analytics is one of the few tools in my tech stack I never have to think about, which is the highest compliment I can give software. It runs seamlessly in the background and respects user privacy. What really sets Fathom apart is their world-class customer support. When I first signed up, their team went completely above and beyond writing custom tracking scripts for my setup across WordPress, Showit, Thrivecart, and Kartra. Later, when a sudden spike in scraper bot traffic inflated my page views, they proactively waived my overage fees before I even had to ask and coached me on blocking the spam. I find Google Analytics, particularly GA4, almost impossible to read and decipher, but Fathom allows me to track where my traffic is coming from and where the people are going on my site with complete ease and a very user-friendly dashboard. The ease of setup is also appreciated, as it was super easy. Fathom helps me make data-based decisions in my business rather than doing things based merely on feelings or vibes. I highly recommend it, rating it a 10 out of 10, and I recommend it to my colleagues all the time. Review collected by and hosted on G2.com.

I do find it difficult to set up custom events but I think that is probably my own lack of experience with that. Review collected by and hosted on G2.com.

The main attraction of Fathom is its focus on privacy. We appreciate that they are privacy conscious. The dashboard is also easy to use and loads / analyzes data quickly. Also, enough cannot be said about their support - their team has helped us everything from basic setup to more advanced event tracking. Review collected by and hosted on G2.com.

The two biggest negatives of Fathom are a goofy data/filter glitch that will occasionally reset the timeframe of data returned, and there is no way (that I am aware of) to create custom referrer "buckets" so that referrers we identify are automatically grouped into a specific category. Review collected by and hosted on G2.com.

The speed and design make it incredibly easy to get the data that I need. Review collected by and hosted on G2.com.

The site limits make me not use it on every website I own. Review collected by and hosted on G2.com.

I love using Fathom Analytics because it is incredibly fast, easy to use, and highly respectful of user privacy. The lightweight script significantly boosts my website's overall performance without compromising speed, ensuring my site remains quick and reliable. The ease with which I can set it up—just by adding the tracking script—means I can immediately start gathering valuable insights. The straightforward, user-friendly dashboard is also a major plus; it allows me to effortlessly access and interpret key metrics without the hassle of navigating through complex reports. This simplicity and efficiency provide a hassle-free experience, making Fathom Analytics an indispensable tool for effectively monitoring and monetizing website traffic and performance. The product's focus on privacy means I don’t have to worry about intrusive tracking scripts, which is important to both me and my users. Overall, Fathom Analytics offers precisely what I need—a perfect balance of speed, usability, and privacy, which makes it exceptionally valuable to me. Review collected by and hosted on G2.com.

I find that Fathom Analytics could improve by offering more detailed reports and customization options. For instance, having advanced filtering tools to break down traffic by device type, country, or specific user behavior would be very helpful. Additionally, a customizable dashboard would be valuable, enabling me to choose which metrics appear first, rearrange widgets, and create my own report layout to make the experience more flexible. Review collected by and hosted on G2.com.

It’s easy to use, respects my privacy, and is low-cost to use. Review collected by and hosted on G2.com.

There’s nothing I dislike about Fathom Analytics. Review collected by and hosted on G2.com.

It's a privacy-focused alternative to Google Analytics, and delivers data in an easy to visualize, without the bloat. You can track a lot while respecting your visitors' privacy. You can easily see the data to create reports and take action. They keep improving their app and their support is amazing and superfast to bring solutions. It's easy to implemented to your website, and has dozens of integrations that can be easily added. I've been using it daily on my projects for several years and no issues at all. Review collected by and hosted on G2.com.

So far I haven't found anything I dislike about Fathom, you could say "having to pay", but I prefer to pay for something that is clear, transparent and where I'm not the product. Review collected by and hosted on G2.com.

I'm very privacy focused, so being able to pass that value on to my users is really important to me Review collected by and hosted on G2.com.

Nothing currently! It's a dream to use, thankfully Review collected by and hosted on G2.com.

The privacy-enhancing tech behind Fathom Analytics was the main reason why we chose it. But the ease of use is obviously a cherry on the top. Support has been very prompt so far, and implementation/integration was very easy together with their guides. Review collected by and hosted on G2.com.

Choosing privacy means you have to sacrifice a few key features from Google Analytics - but privacy>everything else Review collected by and hosted on G2.com.

Fathom complies with the privacy laws such as GDPR, CCPA, and ePrivacy. It also provides essential insights while respecting user privacy. Ease of Use: you can find all the essential data, pages, referrers, countries, and many other things on a single page. Review collected by and hosted on G2.com.

Overall everything is good in it but I can say that it can improve in the feature area, like it has very limited features. Review collected by and hosted on G2.com.