--- title: Fathom Analytics Reviews meta_title: 'Fathom Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 20 reviews by the users' company size, role or industry to find out how Fathom Analytics works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 20 scale: '5' date_modified: '2026-09-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Fathom Analytics Reviews **Vendor:** Fathom Analytics **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.7/5.0 **Total Reviews:** 20 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About Fathom Analytics Fathom Analytics is a fast, lightweight, privacy-first alternative to Google Analytics. We help you understand your website traffic without invading your visitors' privacy or drowning you in complexity. Our lightweight script won't slow down your site, and our simple dashboard gives you the important stuff in one place: visitors, pageviews, conversions, referrers, campaigns, and more. No training required, no data sampling, and no digging through endless reports to find what you need. Fathom is trusted on more than 1,000,000 websites, from independent creators and small businesses to large organisations. We're GDPR, CCPA, PECR, and ePrivacy compliant by design. Fathom doesn't use cookies or collect personal information about your visitors, which means you can get the analytics you need without invasive tracking or annoying cookie banners. If you want to understand what's happening on your website without the complexity of Google Analytics or compromising your visitors' privacy, Fathom keeps things simple. ## Fathom Analytics Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **ease of use** of Fathom Analytics, enjoying a seamless setup and user-friendly dashboard for insights. (2 reviews) - Users value the **fast, user-friendly insights** from Fathom Analytics, enhancing website performance while respecting privacy. (2 reviews) - Users value the **privacy-focused analytics** that Fathom Analytics provides, making data tracking easy and respectful. (1 reviews) - Users praise the **amazing and superfast customer support** of Fathom Analytics, ensuring timely solutions and assistance. (1 reviews) - Users love the **easy integrations** of Fathom Analytics, simplifying data tracking and enhancing their website experience. (1 reviews) - Users value the **implementation ease** of Fathom Analytics, appreciating its quick setup and seamless integrations. (1 reviews) - Integrations (1 reviews) - Simple (1 reviews) - User Experience (1 reviews) - User Interface (1 reviews) **What users dislike:** - Users feel that **inadequate analytics** in Fathom Analytics limits insights and customization for better reporting and usability. (1 reviews) - Users find that Fathom Analytics suffers from **limited customization** , lacking advanced filtering tools and a customizable dashboard. (1 reviews) - Users mention **pricing issues** , yet appreciate paying for a clear and transparent service rather than being the product. (1 reviews) ## Fathom Analytics Reviews ### 1. Effortless Analytics with Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** Kate K. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** August 27, 2026 **What do you like best about Fathom Analytics?** Fathom Analytics is one of the few tools in my tech stack I never have to think about, which is the highest compliment I can give software. It runs seamlessly in the background and respects user privacy. What really sets Fathom apart is their world-class customer support. When I first signed up, their team went completely above and beyond writing custom tracking scripts for my setup across WordPress, Showit, Thrivecart, and Kartra. Later, when a sudden spike in scraper bot traffic inflated my page views, they proactively waived my overage fees before I even had to ask and coached me on blocking the spam. I find Google Analytics, particularly GA4, almost impossible to read and decipher, but Fathom allows me to track where my traffic is coming from and where the people are going on my site with complete ease and a very user-friendly dashboard. The ease of setup is also appreciated, as it was super easy. Fathom helps me make data-based decisions in my business rather than doing things based merely on feelings or vibes. I highly recommend it, rating it a 10 out of 10, and I recommend it to my colleagues all the time. **What do you dislike about Fathom Analytics?** I do find it difficult to set up custom events but I think that is probably my own lack of experience with that. **What problems is Fathom Analytics solving and how is that benefiting you?** I use Fathom Analytics to easily track my website traffic, understand visitor interactions, and make data-based decisions. It respects user privacy and runs seamlessly in the background with exceptional customer support, unlike the complex Google Analytics. ### 2. Privacy-First Analytics with a Fast, User-Friendly Dashboard and Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 01, 2026 **What do you like best about Fathom Analytics?** The main attraction of Fathom is its focus on privacy. We appreciate that they are privacy conscious. The dashboard is also easy to use and loads / analyzes data quickly. Also, enough cannot be said about their support - their team has helped us everything from basic setup to more advanced event tracking. **What do you dislike about Fathom Analytics?** The two biggest negatives of Fathom are a goofy data/filter glitch that will occasionally reset the timeframe of data returned, and there is no way (that I am aware of) to create custom referrer "buckets" so that referrers we identify are automatically grouped into a specific category. **What problems is Fathom Analytics solving and how is that benefiting you?** Fathom provides what we feel to be a more trustworthy source of website traffic data and allows greater flexibility in analyzing and filtering it, while also being privacy conscious in what data is collected and how it is retained. ### 3. Fast, Privacy-Friendly Analytics Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Ambika A. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 29, 2025 **What do you like best about Fathom Analytics?** I love using Fathom Analytics because it is incredibly fast, easy to use, and highly respectful of user privacy. The lightweight script significantly boosts my website's overall performance without compromising speed, ensuring my site remains quick and reliable. The ease with which I can set it up—just by adding the tracking script—means I can immediately start gathering valuable insights. The straightforward, user-friendly dashboard is also a major plus; it allows me to effortlessly access and interpret key metrics without the hassle of navigating through complex reports. This simplicity and efficiency provide a hassle-free experience, making Fathom Analytics an indispensable tool for effectively monitoring and monetizing website traffic and performance. The product's focus on privacy means I don’t have to worry about intrusive tracking scripts, which is important to both me and my users. Overall, Fathom Analytics offers precisely what I need—a perfect balance of speed, usability, and privacy, which makes it exceptionally valuable to me. **What do you dislike about Fathom Analytics?** I find that Fathom Analytics could improve by offering more detailed reports and customization options. For instance, having advanced filtering tools to break down traffic by device type, country, or specific user behavior would be very helpful. Additionally, a customizable dashboard would be valuable, enabling me to choose which metrics appear first, rearrange widgets, and create my own report layout to make the experience more flexible. **What problems is Fathom Analytics solving and how is that benefiting you?** I use Fathom Analytics to monetize website traffic and improve performance by eliminating slowdowns from heavy tracking scripts. It provides fast, easy-to-understand insights while respecting user privacy, making it lightweight and simple to use without compromising my site's speed. ### 4. Easy to Use, Privacy-Respecting, and Affordable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 04, 2026 **What do you like best about Fathom Analytics?** It’s easy to use, respects my privacy, and is low-cost to use. **What do you dislike about Fathom Analytics?** There’s nothing I dislike about Fathom Analytics. **What problems is Fathom Analytics solving and how is that benefiting you?** I proactively stopped using Google Analytics because of privacy concerns, and I only installed it again when clients explicitly requested it. ### 5. Privacy-focused and delivers on what matters **Rating:** 5.0/5.0 stars **Reviewed by:** Rodrigo M. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** August 18, 2025 **What do you like best about Fathom Analytics?** It's a privacy-focused alternative to Google Analytics, and delivers data in an easy to visualize, without the bloat. You can track a lot while respecting your visitors' privacy. You can easily see the data to create reports and take action. They keep improving their app and their support is amazing and superfast to bring solutions. It's easy to implemented to your website, and has dozens of integrations that can be easily added. I've been using it daily on my projects for several years and no issues at all. **What do you dislike about Fathom Analytics?** So far I haven't found anything I dislike about Fathom, you could say "having to pay", but I prefer to pay for something that is clear, transparent and where I'm not the product. **What problems is Fathom Analytics solving and how is that benefiting you?** Complete privacy-first and easy to use / easy to install analytics for websites. ### 6. Absolute dream to use **Rating:** 5.0/5.0 stars **Reviewed by:** 👋🏻 Ste O. | Staff Software Engineer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 05, 2024 **What do you like best about Fathom Analytics?** I'm very privacy focused, so being able to pass that value on to my users is really important to me **What do you dislike about Fathom Analytics?** Nothing currently! It's a dream to use, thankfully **What problems is Fathom Analytics solving and how is that benefiting you?** Being able to see what my users are doing, without having to sell their data ### 7. Privacy is the way. **Rating:** 5.0/5.0 stars **Reviewed by:** Mert B. | Co-Founder, Computer Software, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** March 18, 2024 **What do you like best about Fathom Analytics?** The privacy-enhancing tech behind Fathom Analytics was the main reason why we chose it. But the ease of use is obviously a cherry on the top. Support has been very prompt so far, and implementation/integration was very easy together with their guides. **What do you dislike about Fathom Analytics?** Choosing privacy means you have to sacrifice a few key features from Google Analytics - but privacy>everything else **What problems is Fathom Analytics solving and how is that benefiting you?** Website traffic/visitor analytics need for our startup. It helps us understand when/how are users engaging with our website. ### 8. An application which is focused alternative to google Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** SANA r. | Associate, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 25, 2024 **What do you like best about Fathom Analytics?** Fathom complies with the privacy laws such as GDPR, CCPA, and ePrivacy. It also provides essential insights while respecting user privacy. Ease of Use: you can find all the essential data, pages, referrers, countries, and many other things on a single page. **What do you dislike about Fathom Analytics?** Overall everything is good in it but I can say that it can improve in the feature area, like it has very limited features. **What problems is Fathom Analytics solving and how is that benefiting you?** Fathom is benefiting us in various ways like Privacy Law compliance, Ad Blocker Avoidance, and most importantly unlimited Data history. ### 9. Overview on Fathom Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Shreya S. | Review Specialist , Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a review partner **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 01, 2024 **What do you like best about Fathom Analytics?** Fathom Analytics is a privacy-focused alternative to Google Analytics. Unlike complex and intrusive web analytics tools, Fathom offers simplicity, data retention, and full legal compliance while safeguarding visitors’ digital privacy. **What do you dislike about Fathom Analytics?** It has limited features, minimalist approach and monthly fees. **What problems is Fathom Analytics solving and how is that benefiting you?** Set up Fathom in minutes with a single line of code. It works seamlessly with any website, CMS, or framework. The intuitive interface ensures you understand your data instantly. ### 10. Best platform **Rating:** 5.0/5.0 stars **Reviewed by:** Thirumurugan P. | Branch Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 25, 2023 **What do you like best about Fathom Analytics?** Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. We revolutionized website analytics by making them easy to use and respectful of privacy laws. **What do you dislike about Fathom Analytics?** Everything is good with Fathom; there is no dislike. However, if I must say something, Fathom could reduce the monthly pricing model and switch to yearly pricing with some discounts. **What problems is Fathom Analytics solving and how is that benefiting you?** See every site on your account on a single screen with our all-sites view. This includes totals for things like current visitors and bounce rate. Get everything you need about all your sites in a single place. ### 11. Get Actionable Website Insights While Respecting User Privacy. **Rating:** 4.0/5.0 stars **Reviewed by:** Niranjan2 S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 18, 2023 **What do you like best about Fathom Analytics?** It provides essential website metrics, such as page views, sessions, and referral sources, to help website owners track and analyze their website's performance. User-friendly interface with real-time tracking, customizable dashboards, and detailed reports. Its combination of privacy-focused analytics and user-friendly features makes it an excellent choice for businesses that want to track their website's performance while respecting their users' privacy. **What do you dislike about Fathom Analytics?** The user interface is not as intuitive as other analytics tools, making navigating and accessing certain features difficult. Some users might find the data visualization in Fathom Analytics less intuitive or user-friendly than other tools. Limited in terms of features compared to other analytics tools. **What problems is Fathom Analytics solving and how is that benefiting you?** It provides complete transparency into how data is collected, processed, and stored, which can help build trust with users and improve overall user experience. It is designed to load quickly, improving website performance and reducing page load times for users. ### 12. Migrate to fathom with breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 11, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Fathom Analytics?** - Very simple to use tool with no learning curve at all - The migration tool to migrate from Google analytics is just seamless - Doesn't get ad-blocked as compared to other tools **What do you dislike about Fathom Analytics?** Only downside is that it cannot migrate events. **What problems is Fathom Analytics solving and how is that benefiting you?** Migrating required data out of google analytics ### 13. Simple and fast analytics at your hands **Rating:** 5.0/5.0 stars **Reviewed by:** Ferran R. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** February 23, 2023 **What do you like best about Fathom Analytics?** It's simplicity and how fluid works. It's great for having a quick and effective overview about your website. **What do you dislike about Fathom Analytics?** Maybe some more depth in setting up your own events. **What problems is Fathom Analytics solving and how is that benefiting you?** Understanding the evolution of our traffic, plus main traffic sources. ### 14. Love the analytic capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 31, 2023 **What do you like best about Fathom Analytics?** Privacy options and care for the customer **What do you dislike about Fathom Analytics?** Not too much to dislike, but there were some slight performance issues, but were remedied **What problems is Fathom Analytics solving and how is that benefiting you?** We wanted an analytics platform and needed something simple to showcase to stakeholders. We are absolutely more productive and performance has increased drastically ### 15. Fathom has the confidence **Rating:** 3.5/5.0 stars **Reviewed by:** Thiago Rafael agapio Modesto M. | Técnico de enfermagem, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from English using AI. **Reviewed Date:** June 10, 2022 **What do you like best about Fathom Analytics?** Fathom is simple and really provides all the traffic metrics you need, an ethical analytics tool I trust. It gives me everything I want to know about my site's performance. **What do you dislike about Fathom Analytics?** For a long time, website analytics software was seriously bad. It was difficult to understand, time-consuming to use, and, worse, it exploited visitor data for big tech to profit. **What problems is Fathom Analytics solving and how is that benefiting you?** I consider Fathom an "essential" tool if you want to understand what is happening with your site's traffic - it is simple, fast, and accurate. ### 16. Fathom Analysis Review **Rating:** 4.0/5.0 stars **Reviewed by:** ADITYA S. | Mechanical Engineer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** February 11, 2022 **What do you like best about Fathom Analytics?** There is no data leakage between the company and the customer. Results concluded by the analysis are very precise and relevant. Good profits can be generated as it is highly focused on the certain targets. **What do you dislike about Fathom Analytics?** The interface can be improved and be made more user friendly. The cost of the program can be reduced so that customers having even a little hinge in their budgets can manage to choose the facility. **What problems is Fathom Analytics solving and how is that benefiting you?** Before the facility, I faced problem like content not reaching to targeted audience, very random and undependable data collection. Uncertain profit generations. With the help of fathom analytics, I could have a very stable profit generation facility showing me pertinent data. ### 17. Privacy at top! **Rating:** 4.0/5.0 stars **Reviewed by:** Umang M. | Data Analyst, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 30, 2022 **What do you like best about Fathom Analytics?** Privacy comes hand to hand when data increases, as the number of data increases the risk increases with it, so to protect it from any hindrance we need to have a top level privacy **What do you dislike about Fathom Analytics?** The scope of improvement could start from the interface which is set up for customer usage, the UI/UX could be much better, filtering has to be granular for more and more accuracy. **What problems is Fathom Analytics solving and how is that benefiting you?** As stated privacy has to be at the top for better legalized way of moving sources and resources from party to another, and this how it has put the integrity on the top so that the customer interaction increases ### 18. Fathom Analytics Review **Rating:** 5.0/5.0 stars **Reviewed by:** Yousaf A. | Blogger, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 22, 2022 **What do you like best about Fathom Analytics?** Fathom Analytics cares about the digital privacy of your page visitors. The dashboard it has contains useful and accurate information that will help you a lot with your decision-making process. **What do you dislike about Fathom Analytics?** The user interface could be improved, the pricing model should also be made more flexible so that smaller enterprises should be able to afford it. **What problems is Fathom Analytics solving and how is that benefiting you?** I use it for fetching data about my blogs. ### 19. The best Google Analytics alternative **Rating:** 5.0/5.0 stars **Reviewed by:** Jess J. | SEO Consultant, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 05, 2022 **What do you like best about Fathom Analytics?** Simple user interface, no GDPR banners required, easy light-weight loading script, privacy-focused, and I own the data! **What do you dislike about Fathom Analytics?** That I can't import my data from Google Analytics, yet. **What problems is Fathom Analytics solving and how is that benefiting you?** Getting ownership of analytics data, being GDPR compliant, loading analytics faster in a cookie-less word, and knowing the company cares about its users and its focused on this one analytics product. ### 20. Fathom Analytics Exceeded All Expectations –– and Respected My Users' Privacy As Well **Rating:** 5.0/5.0 stars **Reviewed by:** Yehudis M. | Senior Marketing Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 23, 2021 **What do you like best about Fathom Analytics?** The simple, easy to read platform and RESPONSIVE customer service team. **What do you dislike about Fathom Analytics?** I haven't come across any – besides for the cost, but avoiding a GDPR popup is worth it! **Recommendations to others considering Fathom Analytics:** Use it! **What problems is Fathom Analytics solving and how is that benefiting you?** GDPR popups! It's better for the customer experience not to have one – and we still get the data we're looking for. ## Fathom Analytics Discussions - [What is Fathom Analytics used for?](https://www.g2.com/discussions/what-is-fathom-analytics-used-for) - [View Fathom Analytics pricing details and edition comparison](https://www.g2.com/products/fathom-analytics/reviews?%3F%3Fplan=starter%3Ffacet1%3Dpdf§ion=pricing&secure%5Bexpires_at%5D=2026-09-30+10%3A28%3A56+-0500&secure%5Bsession_id%5D=fa0adb20-b10f-4d08-8637-5037c9dcbbd8&secure%5Btoken%5D=0e6cc584062c533303379a053fd0728fdfeae7ee6f81327c7869aa856d6cf0ab&format=llm_user) ## Fathom Analytics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Conversions **Reporting** - Real-Time Reporting - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Other** - Campaign Tracking - E-Commerce **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Administration** - API / Integrations - Performance and Reliability ## Top Fathom Analytics Alternatives - [PostHog](https://www.g2.com/products/posthog/reviews) - 4.5/5.0 (1,045 reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - 4.6/5.0 (425 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,332 reviews)