Fathom Analytics Pricing Overview

Fathom Analytics does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, Fathom Analytics pricing in 2026 starts at $15.00 and can reach $45.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Fathom Analytics's official pricing page for the most current details.

Fathom Analytics's pricing is best suited for small businesses and privacy-conscious independent site owners. The overwhelming majority of G2 reviewers identifying their segment are small businesses with 50 or fewer employees, spanning industries including marketing and advertising, computer software, legal services, and design. These users consistently cite cookie-free GDPR compliance, simple single-page dashboards, and lightweight script performance as the core value drivers. The $15 per month entry tier fits low-traffic sites and solo operators well. Mid-market reviewers on G2 also appear, primarily valuing the Google Analytics migration path and ad-blocker resistance. Complex B2B organizations needing deep segmentation or multi-domain tracking may find Fathom Analytics's pricing tiers insufficient for their analytical requirements.

Fathom Analytics offers no permanent free tier. According to G2's pricing data for Fathom Analytics, all three paid plans include a 7-day free trial, giving prospective buyers a time-limited evaluation window before committing. Fathom Analytics's paid plans start at $15 per month for up to 100,000 monthly pageviews, scaling to $25 per month for 200,000 and $45 per month for 500,000. The primary differentiator across tiers is the monthly pageview cap, not feature access. Enterprise needs beyond these thresholds are handled via custom quotes. G2 reviewers note that all paid tiers deliver the same core privacy-first dashboard, cookie-free tracking, and GDPR compliance features.

G2 reviewers broadly consider Fathom Analytics's pricing a fair trade-off rather than a bargain. High ratings dominate the review set, and privacy-focused users consistently justify the cost against compliance savings and GDPR-banner elimination. One G2 reviewer explicitly noted preferring to pay for something transparent where they are not the product, directly referencing Google Analytics as the free alternative abandoned for privacy reasons. Cost complaints surface occasionally, with G2 users flagging monthly fees and requesting annual discount options, but these rarely drop satisfaction ratings. For small businesses needing cookie-free, compliance-ready analytics, Fathom Analytics's pricing of $15 to $45 per month is viewed as justified by operational simplicity and legal risk reduction.