I love being able to use it in both light and dark modes. The integrations with WordPress and the lightning-fast performance. The pricing is incredibly generous, as is the partner programme. Support and onboarding are amazing. Ash is second to none, and Jack has always been there as well. There's a new AI beta feature coming, which I've been testing, and it's really exciting.

The main attraction of Fathom is its focus on privacy. We appreciate that they are privacy conscious. The dashboard is also easy to use and loads / analyzes data quickly. Also, enough cannot be said about their support - their team has helped us everything from basic setup to more advanced event tracking.

Fathom Analytics is one of the few tools in my tech stack I never have to think about, which is the highest compliment I can give software. It runs seamlessly in the background and respects user privacy. What really sets Fathom apart is their world-class customer support. When I first signed up, their team went completely above and beyond writing custom tracking scripts for my setup across WordPress, Showit, Thrivecart, and Kartra. Later, when a sudden spike in scraper bot traffic inflated my page views, they proactively waived my overage fees before I even had to ask and coached me on blocking the spam. I find Google Analytics, particularly GA4, almost impossible to read and decipher, but Fathom allows me to track where my traffic is coming from and where the people are going on my site with complete ease and a very user-friendly dashboard. The ease of setup is also appreciated, as it was super easy. Fathom helps me make data-based decisions in my business rather than doing things based merely on feelings or vibes. I highly recommend it, rating it a 10 out of 10, and I recommend it to my colleagues all the time.