Appier AIRIS (formerly Woopra) Pricing Overview

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Appier AIRIS (formerly Woopra) Pricing Key Insights

Last updated on Apr 30, 2026


Appier AIRIS (formerly Woopra) offers 4 pricing editions, starting from $0 to $5,000. Appier AIRIS (formerly Woopra) pricing tiers are designed to support different usage levels and team sizes. Appier AIRIS (formerly Woopra) also offers a free trial. Compare the Appier AIRIS (formerly Woopra) pricing table below to figure out the best fit for your needs. Some plans may require you to contact Appier for custom pricing.


Core — $0 / 500,000 actions/month
Startup — $349 / 1 million actions/month
Pro — $999 / 5 million actions/month
Enterprise Edition — $5,000 / Starting at 50 million actions/month
Rated 4.4 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Appier AIRIS (formerly Woopra) Pricing FAQs

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Is Appier AIRIS (formerly Woopra) free, or does it offer a free trial?

Appier AIRIS (formerly Woopra) does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

Who is Appier AIRIS (formerly Woopra) pricing best suited for?

According to G2 reviewers, Appier AIRIS (formerly Woopra)'s pricing is best suited for mid-market companies in retail, marketing, and technology that need deep customer journey analytics. G2 users from small businesses frequently praise the free Core tier for basic tracking needs but flag the paid tiers as expensive for limited budgets. Mid-market reviewers in retail and marketing tend to find strong value in the Startup and Pro tiers for behavioral segmentation and automation. Enterprise reviewers, particularly in airlines and alternative medicine, gravitate toward the top tier for its dedicated support, data warehouse sync, and multi-source data integration capabilities.

What are the key differences between the free and paid versions of Appier AIRIS (formerly Woopra)?

Appier AIRIS (formerly Woopra)'s free Core tier provides foundational analytics including journey reports, trends, attribution, cohort analysis, retention, people reports, profiles, and basic segmentation. Appier AIRIS (formerly Woopra)'s paid plans unlock significantly more powerful capabilities: the $349 Startup tier adds dynamic journeys, behavioral segmentation, and drill-down reporting; the $999 Pro tier introduces automations, advanced formulas, and data loading; and the $5,000 Enterprise tier adds custom objects, data warehouse sync, and dedicated support. G2 reviewers frequently note the large pricing jump from free to paid, with one reviewer specifically flagging the leap from nothing to $999 per month as steep.

Appier AIRIS (formerly Woopra) Alternatives Pricing

The following is a quick overview of editions offered by other Marketing Analytics Software

Product Price Features
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  • All core report types for user journey analysis
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Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
  • Starter templates
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  • Campaign reporting
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Various alternatives pricing & plans

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Pricing information for the above various Appier AIRIS (formerly Woopra) alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.
Appier AIRIS (formerly Woopra) Comparisons