# Best Digital Analytics Software for Medium-Sized Businesses - Page 2

*By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*


Products classified in the overall Digital Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Digital Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Digital Analytics category.

In addition to qualifying for inclusion in the Digital Analytics Software category, to qualify for inclusion in the Medium-Sized Business Digital Analytics Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.





## Top Digital Analytics Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5.0 (6,577 reviews) | Cross-channel traffic attribution with Google ecosystem | "[Google Analytics: The Backbone of Cross-Channel Client Reporting](https://www.g2.com/survey_responses/google-analytics-review-13100357)" |
| 2 | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5.0 (3,911 reviews) | All-in-one SEO and AI-visibility intelligence | "[All-in-One SEO Powerhouse](https://www.g2.com/survey_responses/semrush-review-13039309)" |
| 3 | [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5.0 (2,879 reviews) | No-code behavioral analytics with self-serve funnels | "[Funnels stop being reports and start becoming real decisions](https://www.g2.com/survey_responses/amplitude-analytics-review-13045288)" |
| 4 | [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) | 4.2/5.0 (1,171 reviews) | Cross-channel customer journey analytics with unsampled data | "[Powerful, Detailed Insights with Customizable Dashboards in Adobe Analytics](https://www.g2.com/survey_responses/adobe-analytics-review-12644645)" |
| 5 | [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) | 4.4/5.0 (1,783 reviews) | In-app behavioral analytics with guided adoption | "[Effective In-App Guides and Powerful Analytics for Understanding User Behavior](https://www.g2.com/survey_responses/pendo-review-13074778)" |
| 6 | [Contentsquare](https://www.g2.com/products/contentsquare/reviews) | 4.6/5.0 (630 reviews) | Visual behavioral analytics for friction discovery | "[Deep Website Insights with an Intuitive Interface](https://www.g2.com/survey_responses/contentsquare-review-13066116)" |
| 7 | [PostHog](https://www.g2.com/products/posthog/reviews) | 4.5/5.0 (1,044 reviews) | Unified product analytics with session replay | "[PostHog Delivers Clear User Visibility with Developer-Friendly Analytics](https://www.g2.com/survey_responses/posthog-review-12878682)" |
| 8 | [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | 4.5/5.0 (1,328 reviews) | Event-based user behavior and funnel analytics | "[Powerful and User-Friendly Analytics Platform for Product & User Insights](https://www.g2.com/survey_responses/mixpanel-review-12941704)" |
| 9 | [LogRocket](https://www.g2.com/products/logrocket/reviews) | 4.6/5.0 (2,369 reviews) | Session-replay-anchored behavioral analytics with debugging | "[Session Replays, performance, and errors—all without changing my workflow](https://www.g2.com/survey_responses/logrocket-review-13050666)" |
| 10 | [Glassbox](https://www.g2.com/products/glassbox/reviews) | 4.9/5.0 (788 reviews) | Tagless session replay with struggle-score analytics | "[Essential for Identifying User Friction Points](https://www.g2.com/survey_responses/glassbox-review-12699865)" |

---
## What Are the Most Common Questions About Digital Analytics Software?
*AI-generated · Last updated: May 26, 2026*
### What is the best software for measuring campaign performance across channels?
Based on G2 reviews, buyers evaluating digital analytics software for cross-channel campaign measurement consistently mention Google Analytics for tracking traffic sources, conversions, campaign performance, and reporting across websites and apps. According to verified users, it helps teams understand which marketing channels are working, where leads are coming from, and how campaigns contribute to conversions and ROI. G2 reviewers mention that integration with Google Ads and Search Console is a major strength, while the interface can feel complex for new users. In this recent review set, Google Analytics appears most often among products specifically described for campaign tracking and multi-channel performance analysis.

**Here are some of the top-rated products on G2:**

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) – used to track campaign performance, traffic sources, conversions, and ad reporting across channels
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) – used to track marketing campaign performance, engagement, funnels, and conversion behavior
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) – used for campaign performance analysis, attribution, and detailed journey reporting across digital properties


### What are the top tools for tracking website visitor behavior?
Based on G2 reviews, website visitor behavior tracking often centers on tools that reveal where visitors come from, what they do on-site, and where they drop off. According to verified users, Google Analytics is frequently used for traffic, engagement, funnels, and campaign-related behavior, while reviewers of tools like Amplitude Analytics, Contentsquare, and Lucky Orange highlight more visual analysis through funnels, session replay, journey analysis, and heatmaps. G2 reviewers mention that the right fit depends on whether teams need broad traffic analysis, product-style behavior tracking, or visual UX diagnostics. Across this review set, users consistently value clear behavior insights that help improve pages, journeys, and conversion paths.

**Here are some of the top-rated products on G2:**

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) – used to track visitor sources, page performance, user journeys, and on-site engagement
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) – used for funnels, retention, segmentation, and detailed user journey analysis
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) – used for session replay, journey analysis, zoning, and spotting friction across site experiences


### Which platform is the best for customer journey analytics?
Based on G2 reviews, Google Analytics stands out in this recent dataset as the most commonly reviewed platform tied to customer journey analysis. According to verified users, it helps teams understand how visitors arrive, move through pages, drop off in funnels, and convert across websites and apps. G2 reviewers mention path exploration, funnel analysis, traffic source visibility, and campaign context as major benefits for mapping journeys. Reviewers also note that the interface can require time to learn, especially when building custom views or explorations. For buyers seeking a broadly adopted digital analytics software option in this review set, Google Analytics is the strongest recent-review winner.


### Which analytics platform offers predictive modeling?
Based on G2 reviews, several products are described as offering AI-driven or predictive capabilities, but Google Analytics is the most clearly and repeatedly associated with predictive intelligence in this review set. According to verified users, reviewers mention predictive insights, AI-assisted analysis, and trend identification that support decision-making around user behavior and campaign outcomes. G2 reviewers also point to centralized traffic, conversion, and engagement reporting as part of the broader value. At the same time, users note that advanced setup and navigation can be challenging. For buyers specifically looking for digital analytics software with recent review evidence of predictive functionality, Google Analytics appears most consistently in the available data.


### What is the best platforms for combining digital analytics with CRM data?
Based on G2 reviews, buyers looking to combine analytics with CRM-related context often highlight platforms that connect engagement, campaign, and user data across systems. According to verified users, Google Analytics is commonly mentioned for integrations with marketing tools and CRM-related workflows, while Amplitude Analytics reviewers note connections to Salesforce properties and broader source integration for customer context. G2 reviewers mention that this combination helps teams tie usage, campaigns, and customer behavior together for reporting and decision-making. Reviewers also value having one place to analyze traffic, conversions, and account-level behavior signals, though setup complexity can rise when teams need more customized integrations.

**Here are some of the top-rated products on G2:**

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) – used with marketing and CRM workflows to connect traffic, leads, and campaign conversion insights
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) – used with Salesforce-linked properties and multiple sources for customer and engagement reporting
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) – used to centralize behavioral and campaign data for cross-team reporting and journey analysis


### What are the top platforms for integrating analytics with personalization tools?
Based on G2 reviews, digital analytics software is often evaluated not just on reporting depth but on how well it supports more personalized engagement. According to verified users, products such as Amplitude Analytics and Pendo are used to connect behavior insights with feature adoption, guides, campaigns, and segmentation. G2 reviewers mention that these tools help teams understand how users interact with products and then act on those insights through messaging, onboarding, or experience improvements. Reviewers consistently value the ability to move from analysis into action, especially when improving journeys, guiding users in-app, or tailoring engagement based on actual behavior patterns captured across sessions and funnels.

**Here are some of the top-rated products on G2:**

- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) – combines analytics with experimentation, AI agents, and campaign or engagement analysis
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) – combines product analytics with guides, walkthroughs, feedback collection, and in-app engagement
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) – connects behavioral insight with journey optimization and experimentation-focused analysis


### Which analytics tool offers AI-driven marketing insights?
Based on G2 reviews, Google Analytics is the strongest match in this dataset for AI-driven marketing insights. According to verified users, reviewers mention AI-assisted reporting, predictive intelligence, Analytics Advisor-style help, and easier access to trend and KPI insights within the platform. G2 reviewers also describe using it to improve campaign performance, optimize content, and better understand channel performance through centralized traffic and conversion data. While users note a learning curve and some navigation complexity, the recurring references to AI-enabled analysis make it the clearest recent-review answer. In this review set, Google Analytics appears most consistently as a digital analytics software option with AI-supported marketing insight capabilities.


### What are the top-rated digital analytics tools for e-commerce?
Based on G2 reviews, e-commerce teams consistently look for tools that surface conversion drop-offs, product engagement, checkout friction, and campaign impact. According to verified users, Google Analytics is widely used for traffic, conversion, and campaign reporting, while Contentsquare and Lucky Orange are praised for session replay, heatmaps, journey analysis, and identifying user frustration or checkout barriers. G2 reviewers mention that these capabilities are especially helpful for optimizing landing pages, product pages, and booking or checkout journeys. Across the recent reviews, buyers value a mix of broad analytics visibility and behavior-focused UX insight to improve conversion performance across e-commerce experiences.

**Here are some of the top-rated products on G2:**

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) – used for e-commerce traffic, conversion, campaign, and landing page performance analysis
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) – used to analyze customer journeys, checkout friction, session replay, and optimization opportunities
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) – used for heatmaps, session recordings, and identifying drop-off points across online stores


### What is the best tools for real-time web traffic analysis?
Based on G2 reviews, teams prioritizing real-time visibility often look for tools that surface live traffic, active users, and immediate engagement signals for faster decisions. According to verified users, Google Analytics is repeatedly described as useful for real-time views of audience and campaign data, while Adobe Analytics reviewers also mention real-time reporting as a strong advantage for monitoring launches and performance. G2 reviewers mention that real-time visibility helps marketers react faster, validate campaign activity, and spot issues sooner. In this recent review set, buyers emphasize live reporting not only for traffic monitoring, but also for troubleshooting, campaign optimization, and understanding how users behave as events unfold.

**Here are some of the top-rated products on G2:**

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) – used for real-time audience monitoring, campaign tracking, and live engagement visibility
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) – used for real-time campaign, site, and user journey reporting across large digital properties
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) – used for real-time user behavior, event analysis, and product interaction monitoring


### Which is the best digital analytics platform for marketers?
Based on G2 reviews, Google Analytics is the strongest overall choice in this dataset for marketers evaluating digital analytics software. According to verified users, it is repeatedly used for campaign measurement, traffic source analysis, user behavior, conversion tracking, reporting, and integration with other Google tools. G2 reviewers mention that it helps marketers understand what channels are performing, where visitors come from, and how to optimize campaigns and content based on actual engagement data. Users also note that the platform can feel complex at first, especially for newer analysts. Still, in the recent reviews provided, Google Analytics is the most consistently referenced platform for marketer-focused analytics needs.




## G2 Grid® for Digital Analytics Software
![G2 Grid® for Digital Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/digital-analytics/grids.png?focus%5B%5D=356&focus%5B%5D=3551&focus%5B%5D=19735&focus%5B%5D=17410&focus%5B%5D=3558&focus%5B%5D=28305&focus%5B%5D=1636&focus%5B%5D=5048)
Highlighted products: Google Analytics, Semrush, Amplitude Analytics, Pendo, Adobe Analytics, Contentsquare, Mixpanel, and Looker.
Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-analytics/grids.json?focus%5B%5D=google-analytics&focus%5B%5D=semrush&focus%5B%5D=amplitude-analytics&focus%5B%5D=pendo-io-pendo&focus%5B%5D=adobe-analytics&focus%5B%5D=contentsquare&focus%5B%5D=mixpanel&focus%5B%5D=looker&segment=mid-market)


## How Many Digital Analytics Software Products Does G2 Track?
**Total Products under this Category:** 286

### Category Stats (Jul 2026)
- **Average Rating**: 4.44/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Digiseg Insights Platform (+4.77%) - Among all products in this category, Digiseg Insights Platform recorded the largest rating increase compared to last month
*Last updated: July 14, 2026*


## How Does G2 Rank Digital Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 40,800+ Authentic Reviews
- 286+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Digital Analytics Software Is Best for Your Use Case?

- **Best for Small Businesses:** [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
- **Best for Mid-Market:** [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
- **Best for Enterprise:** [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)
- **Highest User Satisfaction:** [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
- **Best Free Software:** [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews)


---

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---

## What Are the Top-Rated Digital Analytics Software Products in 2026?
### 1. [Siteimprove](https://www.g2.com/products/siteimprove/reviews)
Siteimprove.ai is an agentic content intelligence platform that brings together accessibility, analytics, SEO, and content strategy into a single, continuous flow. In the era of AI, Siteimprove helps you create high-performing, accessible content that’s easy to discover by both humans and AI. Together, we transform access to the digital world. Find out why more than 7,000 organizations around the world trust Siteimprove with their digital presence. Visit https://siteimprove.com/ to get started.


**Average Rating:** 4.6/5.0
**Total Reviews:** 430
**How Do G2 Users Rate Siteimprove?**

- **Sessions - Digital Analytics:** 8.8/10 (Category avg: 8.8/10)
- **Engagement:** 8.7/10 (Category avg: 8.7/10)
- **Trending:** 8.4/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)

**Who Is the Company Behind Siteimprove?**

- **Seller:** [Siteimprove](https://www.g2.com/sellers/siteimprove)
- **Company Website:** https://www.siteimprove.com/
- **Year Founded:** 2003
- **HQ Location:** Copenhagen, Denmark
- **Twitter:** @Siteimprove (2,501 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/123361/ (427 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Web Developer, Digital Marketing Specialist
- **Top Industries:** Higher Education, Education Management
- **Company Size:** 48% Enterprise, 42% Mid-Market


#### What Are Siteimprove's Pros and Cons?

**Pros:**

- Ease of Use (50 reviews)
- Helpful (36 reviews)
- Accessibility (29 reviews)
- User-Friendly (21 reviews)
- Accessibility Features (20 reviews)

**Cons:**

- Complex Usability (23 reviews)
- Difficult Learning (11 reviews)
- Expensive (11 reviews)
- Difficult Navigation (10 reviews)
- Navigation Difficulty (9 reviews)


### What Do G2 Reviewers Say About Siteimprove?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **ease of use** of Siteimprove, enjoying organized dashboards and helpful support for managing content.
- Users value the **helpful customer support** of Siteimprove, ensuring quick assistance and a smooth user experience.
- Users value the **ease of identifying accessibility issues** with Siteimprove, enhancing their website's user-friendliness and performance.
- Users find Siteimprove **user-friendly** , with a clean interface and easy navigation for managing multiple pages effectively.
- Users appreciate the **accessibility features** of Siteimprove, enabling effective identification and improvement of website accessibility metrics.

**Cons:**

- Users find the **complex usability** of Siteimprove overwhelming, especially during login and accessibility issues across multiple pages.
- Users find the **difficult learning curve** in mastering reporting and analytics features of Siteimprove quite challenging.
- Users note that Siteimprove is **expensive** , making it challenging for smaller organizations with tighter budgets.
- Users find **difficult navigation** a challenge, especially when trying to understand and manage various features effectively.
- Users find **navigation difficult** at times, especially with similarly named tools, causing frustration while locating applications.

#### What Are Recent G2 Reviews of Siteimprove?

**"[User-Friendly and Well-Supported, Needs Better Joomla Integration](https://www.g2.com/survey_responses/siteimprove-review-10347536)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Research*

[Read full review](https://www.g2.com/survey_responses/siteimprove-review-10347536)

---

**"[Solid SEO Tool for your daily Website Optimization](https://www.g2.com/survey_responses/siteimprove-review-10663621)"**

**Rating:** 4.5/5.0 stars
*— Florian S.*

[Read full review](https://www.g2.com/survey_responses/siteimprove-review-10663621)

---


#### What Are G2 Users Discussing About Siteimprove?

- [What is Siteimprove used for?](https://www.g2.com/discussions/what-is-siteimprove-used-for)
- [What does Siteimprove do?](https://www.g2.com/discussions/what-does-siteimprove-do)
- [Is Siteimprove free?](https://www.g2.com/discussions/is-siteimprove-free) - 1 comment
- [How much does Siteimprove cost?](https://www.g2.com/discussions/how-much-does-siteimprove-cost) - 1 comment
- [What is Siteimprove?](https://www.g2.com/discussions/what-is-siteimprove)

### 2. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews)
Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com


**Average Rating:** 4.2/5.0
**Total Reviews:** 186
**How Do G2 Users Rate Quantcast Platform?**

- **Sessions - Digital Analytics:** 8.2/10 (Category avg: 8.8/10)
- **Engagement:** 7.9/10 (Category avg: 8.7/10)
- **Trending:** 7.9/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)

**Who Is the Company Behind Quantcast Platform?**

- **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast)
- **Company Website:** https://www.quantcast.com
- **Year Founded:** 2006
- **HQ Location:** San Francisco, CA
- **Twitter:** @Quantcast (10,210 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/60540/ (527 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Programmatic Manager
- **Top Industries:** Marketing and Advertising, Gambling & Casinos
- **Company Size:** 40% Mid-Market, 33% Small-Business


#### What Are Quantcast Platform's Pros and Cons?

**Pros:**

- Ease of Use (37 reviews)
- Insights (27 reviews)
- Campaign Management (23 reviews)
- Analytics (21 reviews)
- Audience Targeting (21 reviews)

**Cons:**

- Limited Features (15 reviews)
- Missing Features (15 reviews)
- Poor Reporting (11 reviews)
- Reporting Issues (11 reviews)
- Reporting Limitations (10 reviews)


### What Do G2 Reviewers Say About Quantcast Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **ease of use** of Quantcast Platform, finding it simple to create reports and optimize campaigns.
- Users appreciate the **intuitive user interface** of Quantcast Platform, which simplifies campaign setup and insights viewing.
- Users value the **user-friendly interface** for creating custom reports and optimizing campaign performance seamlessly.
- Users appreciate the **helpful analytics** of the Quantcast Platform, enhancing their campaign insights and decision-making efficiency.
- Users value the **effective audience targeting** of Quantcast Platform, leading to improved impressions and clicks.

**Cons:**

- Users express frustration over **limited features** , such as the inability to duplicate campaigns and lack of bulk editing options.
- Users are frustrated by the **missing features** , including bulk editing options and inadequate support for complex campaigns.
- Users experience **poor reporting** capabilities on the Quantcast Platform, leading to delays and inefficiencies in data analysis.
- Users face **reporting issues** with lacking API connections and inconsistent scheduled reports, causing delays and inefficiencies.
- Users express frustration over **reporting limitations** , including lack of API connections and issues with automated report summaries.

#### What Are Recent G2 Reviews of Quantcast Platform?

**"[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)

---

**"[Effortless User Targeting with Quick Setup](https://www.g2.com/survey_responses/quantcast-platform-review-12718362)"**

**Rating:** 4.5/5.0 stars
*— Sherdil K.*

[Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12718362)

---


#### What Are G2 Users Discussing About Quantcast Platform?

- [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for)
- [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public)
- [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost)
- [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote

### 3. [Exatom](https://www.g2.com/products/exatom/reviews)
Unlock the Hidden Conversion Potential of Your Online Forms and Check-Out. And increase form completion by +20%. An immediate contribution to your Marketing ROI. FORM ANALYTICS | REAL-TIME MONITORING | SMART TOOLTIPS | ABANDONMENT RECOVERY | CONSULTANCY Exatom helps you turn more visitors into leads and sales. By revealing exactly why users abandon your web forms and check-outs—and what to do about it. Most marketers focus all their effort on getting traffic to forms. But they overlook the moment that matters most: the form itself. That’s where most conversions are lost. ❌ GA4 can’t help you here. ✅ Exatom can. Used by top brands like BMW, Kia, Hema, and Brooks Running, Exatom gives you: • Instant clarity on where users drop off • Actionable insights to fix friction fast • No developers needed (no-code implementation, cookieless) 💡 Try it free and get a custom revenue loss assessment—see what your forms are costing you right now. Stop leaking conversions. Start hitting your targets with forms that actually convert. What insights do our FORM ANALYTICS offer you? - quantifying the happy path: form view -\> start -\> submit -\> convert - quantifying the drop-offs: not starting - start but not submitting - submitting but failed - UX experiences like autofill rates, error rates, duration to complete - analysis by browser, by device, by UTM - for each form field: drop-offs, interactions, interaction time, hesitation time, error rate and error messages, corrections, autofill rate, blank rate, rage clicks - instant view of form SESSION REPLAYS, linked to the analytics (no sampling) - INDUSTRY BENCHMARKING to understand your performance compared to the industry and same type of form - CRO PULSE, out Chrome Extension to view your analytics directly on your website What does FORM MONITORING do? - weekly overview by email showing the 6 key metrics and its trends for each form - alert notifications when your form or check-out performance deviates from the past - alert notifications when the situation is back to normal How will SMART TOOLTIPS help you? - digital marketers can create and manage their own tooltip campaigns - personalised and triggered upon user behaviour - functional messages, i.e. to help to create a correct password - motivational messages, i.e. to provide more info and nudge a user to continue - testing and preview before publishing - A/B testing within the platform - form optimisation without the need of developers


**Average Rating:** 4.7/5.0
**Total Reviews:** 44
**How Do G2 Users Rate Exatom?**

- **Sessions - Digital Analytics:** 9.4/10 (Category avg: 8.8/10)
- **Engagement:** 9.3/10 (Category avg: 8.7/10)
- **Trending:** 9.5/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)

**Who Is the Company Behind Exatom?**

- **Seller:** [Exatom](https://www.g2.com/sellers/exatom)
- **Year Founded:** 2021
- **HQ Location:** Leuven, BE
- **Twitter:** @Exatom_io (4 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/exatom/ (11 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Automotive, Marketing and Advertising
- **Company Size:** 48% Mid-Market, 30% Small-Business


#### What Are Exatom's Pros and Cons?

**Pros:**

- Helpful (14 reviews)
- Insights (13 reviews)
- Ease of Use (10 reviews)
- Analytics (9 reviews)
- Conversion Optimization (8 reviews)

**Cons:**

- Complexity (6 reviews)
- Learning Curve (6 reviews)
- Steep Learning Curve (6 reviews)
- Complex Usability (3 reviews)
- Lack of Information (3 reviews)


### What Do G2 Reviewers Say About Exatom?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate Exatom for its **insightful analytics** that enhance checkout processes and user engagement on websites.
- Users praise Exatom for its **insightful metrics** that enhance checkout processes and improve user engagement effectively.
- Users value the **ease of use** of Exatom, appreciating its user-friendly design and quick integration into workflows.
- Users value the **powerful analytics** of Exatom, enabling data-driven decisions and improved operational efficiency.
- Users highlight **Exatom's effectiveness in optimizing lead form conversions** , leading to improved user experience and valuable insights.

**Cons:**

- Users find the **complexity of the dashboard** challenging, especially for those unfamiliar with data analysis.
- Users find the **learning curve steep** with Exatom, requiring time to effectively navigate its extensive dashboard and data.
- Users find the **steep learning curve** frustrating, especially when navigating the complex client-side dashboard for the first time.
- Users find the **complex usability** of Exatom challenging, particularly with intricate forms and extensive data interpretation.
- Users find the **lack of information clarity** in Exatom's dashboard challenging, requiring time to effectively navigate.

#### What Are Recent G2 Reviews of Exatom?

**"[Exatom: Reactivity and Friendliness to Optimize Engagement](https://www.g2.com/survey_responses/exatom-review-12437168)"**

**Rating:** 5.0/5.0 stars
*— Othman R.*

[Read full review](https://www.g2.com/survey_responses/exatom-review-12437168)

---

**"[Exatom Delivers Data-Driven Insights That Boost Conversions](https://www.g2.com/survey_responses/exatom-review-12432654)"**

**Rating:** 5.0/5.0 stars
*— Oliver P.*

[Read full review](https://www.g2.com/survey_responses/exatom-review-12432654)

---



### 4. [Crazy Egg](https://www.g2.com/products/crazy-egg/reviews)
Since 2005, Crazy Egg has helped hundreds of thousands of website owners pay attention to every website visitor, so they can get the most out of every website visit. With access to 5 different types of heatmaps, a visitor recordings/session replay tool, A/B testing, AND surveys, you have the complete package to transform your business by improving your user experience.


**Average Rating:** 4.2/5.0
**Total Reviews:** 125
**How Do G2 Users Rate Crazy Egg?**

- **Sessions - Digital Analytics:** 8.9/10 (Category avg: 8.8/10)
- **Engagement:** 9.2/10 (Category avg: 8.7/10)
- **Trending:** 6.7/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)

**Who Is the Company Behind Crazy Egg?**

- **Seller:** [Crazy Egg](https://www.g2.com/sellers/crazy-egg)
- **Year Founded:** 2006
- **HQ Location:** La Mirada, CA
- **Twitter:** @CrazyEgg (43,482 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5202702/ (43 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 43% Mid-Market, 43% Small-Business


#### What Are Crazy Egg's Pros and Cons?

**Pros:**

- Ease of Use (12 reviews)
- Heatmaps (8 reviews)
- Easy Setup (7 reviews)
- Customer Support (6 reviews)
- Insights (6 reviews)

**Cons:**

- Limitations (4 reviews)
- Limited Features (4 reviews)
- Missing Features (4 reviews)
- Filtering Issues (3 reviews)
- Limited Analysis (2 reviews)


### What Do G2 Reviewers Say About Crazy Egg?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **ease of use** of Crazy Egg, finding it simple to install and navigate without technical skills.
- Users value the **intuitive heat maps** of Crazy Egg, significantly enhancing their website analysis and user experience.
- Users commend the **easy setup** of Crazy Egg, appreciating its simplicity and quick implementation for web analytics.
- Users praise Crazy Egg's **exceptional customer support** , experiencing prompt and effective assistance for their analytics needs.
- Users value the **intuitive heatmaps and session recordings** , enhancing user behavior analysis and website optimization.

**Cons:**

- Users find the **tracking script requirement** restrictive, limiting exploration of Crazy Egg's features effectively.
- Users feel the **limited features** of Crazy Egg restrict exploration and advanced analytics capabilities, impacting overall usability.
- Users find the **missing advanced analytics features** in Crazy Egg limits its effectiveness compared to other tools.
- Users find **filtering issues** in Crazy Egg limit report visibility and advanced analytics compared to competitors.
- Users find the **limited analysis** capabilities of Crazy Egg restrict their ability to perform deeper data evaluations externally.

#### What Are Recent G2 Reviews of Crazy Egg?

**"[Crazy Egg Packs Great Value with Tons of Features and Regular Updates](https://www.g2.com/survey_responses/crazy-egg-review-12772507)"**

**Rating:** 4.0/5.0 stars
*— Louis C.*

[Read full review](https://www.g2.com/survey_responses/crazy-egg-review-12772507)

---

**"[Incredible customer support for a great product](https://www.g2.com/survey_responses/crazy-egg-review-11892350)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/crazy-egg-review-11892350)

---


#### What Are G2 Users Discussing About Crazy Egg?

- [What do you recommend for those considering Crazy Egg for heat mapping and user behavior analysis?](https://www.g2.com/discussions/what-do-you-recommend-for-those-considering-crazy-egg-for-heat-mapping-and-user-behavior-analysis)
- [What is Crazy Egg used for?](https://www.g2.com/discussions/what-is-crazy-egg-used-for)
- [What does Crazy Egg do?](https://www.g2.com/discussions/what-does-crazy-egg-do)
- [How do you install Crazy Egg?](https://www.g2.com/discussions/how-do-you-install-crazy-egg)
- [Who owns Crazy Egg?](https://www.g2.com/discussions/who-owns-crazy-egg)

### 5. [DashThis](https://www.g2.com/products/dashthis/reviews)
DashThis is a marketing reporting platform that turns multi-platform data into client-ready dashboards automatically. Instead of copy-pasting screenshots and manually pulling numbers from a dozen tools, you connect your data sources once and let DashThis handle the rest. The result: polished, up-to-date reports your clients can actually understand, without the hours of manual work. Built for marketing agencies, consultants, and in-house teams managing multiple clients or campaigns, DashThis connects to 30+ platforms natively, including Google Analytics 4, Meta Ads, Google Ads, TikTok Ads, LinkedIn, Instagram, YouTube, HubSpot, Klaviyo, Ahrefs, and Google My Business. Need to pull in data that isn't covered by a native integration? A flexible CSV import system lets you include any custom or proprietary metrics so every number you track ends up in one place. Smarter reporting with AI Insights DashThis goes beyond aggregating data. With AI Insights, your dashboards automatically generate plain-language analysis of your marketing performance, surfacing trends, anomalies, and key takeaways directly inside your reports. Instead of spending time writing commentary for every client, AI Insights does the heavy lifting, so you can focus on strategy. It's the difference between handing a client a pile of numbers and handing them a story they can act on. Built for agencies that need to move fast Creating a new client report takes minutes, not hours. Choose from 50+ preset templates and 1,000+ widget templates, or save any of your own dashboards as reusable templates. One-click cloning lets you replicate an existing report structure for a new client or campaign instantly. For client-facing work, DashThis offers full white-label capabilities. Apply your own domain, logo, brand colors, and remove all DashThis branding so every report looks like it came straight from your agency. Share reports via custom URL, scheduled email with PDF attachment, or on-demand download. Automated recurring email delivery means reports go out on schedule without anyone having to remember to hit send. DashThis is how agencies scale their reporting without scaling their headcount and how they use AI to deliver sharper insights to every client, every month.


**Average Rating:** 4.7/5.0
**Total Reviews:** 91
**How Do G2 Users Rate DashThis?**

- **Sessions - Digital Analytics:** 10.0/10 (Category avg: 8.8/10)
- **Engagement:** 10.0/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)

**Who Is the Company Behind DashThis?**

- **Seller:** [DashThis](https://www.g2.com/sellers/dashthis-cf298f68-966a-4029-9974-c09df74680e0)
- **Company Website:** https://www.dashthis.com
- **Year Founded:** 2011
- **HQ Location:** Quebec, Canada
- **Twitter:** @DashThis (2,070 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2795100/ (23 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 80% Small-Business, 16% Mid-Market


#### What Are DashThis's Pros and Cons?

**Pros:**

- Customization (2 reviews)
- Ease of Use (2 reviews)
- Intuitive (2 reviews)
- Analytics (1 reviews)
- Centralized Management (1 reviews)

**Cons:**

- Expensive (2 reviews)
- Inadequate Reporting (2 reviews)
- Reporting Issues (2 reviews)
- Access Limitations (1 reviews)
- Complexity (1 reviews)


### What Do G2 Reviewers Say About DashThis?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **super customizable** nature of DashThis, making analytics review simple and visually appealing.
- Users find DashThis to be **extremely user-friendly** , making analytics review effortless and visually appealing.
- Users find DashThis to be an **intuitive tool** , offering easy customization and a visually appealing dashboard for analytics.
- Users love the **ease of analyzing metrics** with DashThis, simplifying reporting through customizable widgets in one platform.
- Users love the **centralized management** of DashThis, simplifying analytics review with customizable metrics in one place.

**Cons:**

- Users find DashThis a bit **expensive for individuals and smaller teams** , which may hinder accessibility.
- Users find the **inadequate reporting** metrics challenging, complicating customization for client dashboards and leading to issues.
- Users face **reporting issues** due to the complexity of program integration and varying familiarity with tools used.
- Users find the **access limitations** frustrating, as customizing client dashboards can be challenging and insufficient.
- Users find DashThis somewhat **complex** , particularly for those unfamiliar with its functionalities.

#### What Are Recent G2 Reviews of DashThis?

**"[DashThis Makes Reporting Effortless with Best-in-Class Customer Support](https://www.g2.com/survey_responses/dashthis-review-12991838)"**

**Rating:** 5.0/5.0 stars
*— Carlos B.*

[Read full review](https://www.g2.com/survey_responses/dashthis-review-12991838)

---

**"[DashThis Makes Leadership or Client Reporting Clear and Digestible](https://www.g2.com/survey_responses/dashthis-review-12977332)"**

**Rating:** 5.0/5.0 stars
*— Sherry H.*

[Read full review](https://www.g2.com/survey_responses/dashthis-review-12977332)

---


#### What Are G2 Users Discussing About DashThis?

- [What is DashThis used for?](https://www.g2.com/discussions/what-is-dashthis-used-for)
- [What does DashThis do?](https://www.g2.com/discussions/what-does-dashthis-do) - 1 comment
- [How much is a dashboard cost?](https://www.g2.com/discussions/how-much-is-a-dashboard-cost) - 2 comments
- [What is digital dashboard?](https://www.g2.com/discussions/what-is-digital-dashboard) - 2 comments
- [What is DashThis?](https://www.g2.com/discussions/what-is-dashthis) - 1 comment

### 6. [Medallia Digital Experience Analytics (DXA)](https://www.g2.com/products/medallia-digital-experience-analytics-dxa/reviews)
Digital leaders rely on feedback as the lifeblood of their experience program. But what happens when customers leave confusing, inactionable feedback? Or when customers don’t leave feedback at all? Go beyond feedback and exceed customers expectations with Medallia Digital Experience Analytics (DXA). Medallia DXA contextualizes every piece of feedback with relevant behavioral insights, so teams can take action on what customers say and what they do, driving organization-wide impact.


**Average Rating:** 4.4/5.0
**Total Reviews:** 34
**How Do G2 Users Rate Medallia Digital Experience Analytics (DXA)?**

- **Sessions - Digital Analytics:** 8.5/10 (Category avg: 8.8/10)
- **Engagement:** 8.6/10 (Category avg: 8.7/10)
- **Trending:** 7.4/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)

**Who Is the Company Behind Medallia Digital Experience Analytics (DXA)?**

- **Seller:** [Medallia](https://www.g2.com/sellers/medallia)
- **Year Founded:** 2001
- **HQ Location:** San Francisco, CA
- **Twitter:** @Medallia (12,225 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/49697/ (1,938 employees on LinkedIn®)
- **Phone:** 650-321-3000

**Who Uses This Product?**
- **Top Industries:** Insurance, Telecommunications
- **Company Size:** 50% Enterprise, 36% Mid-Market


#### What Are Medallia Digital Experience Analytics (DXA)'s Pros and Cons?

**Pros:**

- Analytics (1 reviews)
- Communication (1 reviews)
- Ease of Use (1 reviews)
- Feature Variety (1 reviews)
- Filtering Options (1 reviews)

**Cons:**

- Capture Issues (1 reviews)
- Complex Configuration (1 reviews)
- Complex Features (1 reviews)
- Complexity (1 reviews)
- Complex Querying (1 reviews)


### What Do G2 Reviewers Say About Medallia Digital Experience Analytics (DXA)?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **visibility into real customer behavior** provided by Medallia DXA, enhancing decision-making for digital improvements.
- Users appreciate the **visual communication capabilities** of Medallia DXA, facilitating better alignment and decision-making with stakeholders.
- Users appreciate the **ease of use** of Medallia DXA, enabling clear communication of customer insights to teams.
- Users value the **variety of features** in Medallia DXA, enhancing visibility into genuine customer behaviors and interactions.
- Users value the **effective filtering options** in Medallia DXA, enhancing insights into customer behaviors and decision-making.

**Cons:**

- Users find the **manual effort required for insights extraction** burdensome, complicating the use of powerful features.
- Users find the **complex configuration** of Medallia DXA challenging, hindering adoption and requiring significant ongoing management.
- Users find the **complexity of features** in Medallia DXA overwhelming, necessitating significant manual effort for effective use.
- Users find the **complexity** of setup and data management in Medallia DXA burdensome, slowing down user adoption.
- Users find the **complex querying** in Medallia DXA to be time-consuming and a barrier to insights extraction.

#### What Are Recent G2 Reviews of Medallia Digital Experience Analytics (DXA)?

**"[Generates powerful insights for optimising customer experience](https://www.g2.com/survey_responses/medallia-digital-experience-analytics-dxa-review-11428888)"**

**Rating:** 5.0/5.0 stars
*— Gagandeep B.*

[Read full review](https://www.g2.com/survey_responses/medallia-digital-experience-analytics-dxa-review-11428888)

---

**"[Unlocks Real Customer Insights with Powerful Session Replays](https://www.g2.com/survey_responses/medallia-digital-experience-analytics-dxa-review-12122175)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Health, Wellness and Fitness*

[Read full review](https://www.g2.com/survey_responses/medallia-digital-experience-analytics-dxa-review-12122175)

---


#### What Are G2 Users Discussing About Medallia Digital Experience Analytics (DXA)?

- [What is decibel medallia?](https://www.g2.com/discussions/what-is-decibel-medallia)
- [What does decibel insight do?](https://www.g2.com/discussions/what-does-decibel-insight-do)
- [What is decibel tool?](https://www.g2.com/discussions/what-is-decibel-tool)

### 7. [Acquia Web Governance](https://www.g2.com/products/acquia-web-governance/reviews)
Acquia Web Governance, formerly known as Monsido, is a leading web governance solution designed to enable organizations to deliver a superior and inclusive user experience across their digital presence and support their journey to ensure communications are open, optimized, and compliant. Acquia Web Governance includes a cohesive suite of tools for web accessibility, website quality assurance, brand and content compliance, user consent management, social and web content archiving, and more. For more information, visit https://www.acquia.com/products/acquia-web-governance.


**Average Rating:** 4.5/5.0
**Total Reviews:** 152
**How Do G2 Users Rate Acquia Web Governance?**

- **Sessions - Digital Analytics:** 8.2/10 (Category avg: 8.8/10)
- **Engagement:** 7.8/10 (Category avg: 8.7/10)
- **Trending:** 7.6/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)

**Who Is the Company Behind Acquia Web Governance?**

- **Seller:** [Acquia](https://www.g2.com/sellers/acquia)
- **Year Founded:** 2007
- **HQ Location:** Boston, MA
- **Twitter:** @Acquia (44,968 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/167056/ (1,098 employees on LinkedIn®)
- **Phone:** -8836.219

**Who Uses This Product?**
- **Top Industries:** Government Administration, Higher Education
- **Company Size:** 50% Mid-Market, 26% Enterprise


#### What Are Acquia Web Governance's Pros and Cons?

**Pros:**

- Ease of Use (24 reviews)
- Problem Solving (17 reviews)
- Accessibility (15 reviews)
- Website Analysis (14 reviews)
- Accessibility Features (10 reviews)

**Cons:**

- Limited Features (9 reviews)
- Learning Curve (7 reviews)
- Complex Usability (5 reviews)
- Limitations (4 reviews)
- Limited Reporting (4 reviews)


### What Do G2 Reviewers Say About Acquia Web Governance?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Acquia Web Governance, benefiting from straightforward setup and insightful features.
- Users highlight the **effective problem-solving capabilities** of Acquia Web Governance, enhancing compliance and website performance significantly.
- Users appreciate the **quick issue identification and suggestions** of Acquia Web Governance, enhancing their website's accessibility compliance.
- Users find the **website analysis features** of Acquia Web Governance essential for quickly identifying and resolving issues.
- Users value the **accessibility features** of Acquia Web Governance for quickly identifying issues and ensuring compliance.

**Cons:**

- Users feel the **limited features** of Acquia Web Governance hinder comprehensive data analysis and slow report generation.
- Users find the **learning curve challenging** , requiring time to fully grasp and implement all features offered by Acquia Web Governance.
- Users find the **complex usability** of Acquia Web Governance may overwhelm new users, requiring extra time for effective use.
- Users find the **UI outdated** and feel it lacks specialized insights compared to dedicated tools for reporting.
- Users find the **report generation slower than expected** , especially for larger websites, affecting their overall experience.

#### What Are Recent G2 Reviews of Acquia Web Governance?

**"[improved access to the website](https://www.g2.com/survey_responses/acquia-web-governance-review-7807216)"**

**Rating:** 4.5/5.0 stars
*— Samuel P.*

[Read full review](https://www.g2.com/survey_responses/acquia-web-governance-review-7807216)

---

**"[Good Website Administration Tool](https://www.g2.com/survey_responses/acquia-web-governance-review-11691206)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Hospital & Health Care*

[Read full review](https://www.g2.com/survey_responses/acquia-web-governance-review-11691206)

---


#### What Are G2 Users Discussing About Acquia Web Governance?

- [How do you use Monsido?](https://www.g2.com/discussions/how-do-you-use-monsido)
- [What does Monsido do?](https://www.g2.com/discussions/what-does-monsido-do)
- [What is Monsido?](https://www.g2.com/discussions/what-is-monsido)
- [What does Monsido cost?](https://www.g2.com/discussions/what-does-monsido-cost)

### 8. [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews)
Lucky Orange’s powerful suite of website analytics tools including website heatmaps and session recordings coupled with its Discovery AI assistant make it easy to pinpoint opportunities to optimize your website. Making sense of your website analytics has never been easier thanks to Lucky Orange’s Discovery AI. You don’t have to spend weeks figuring out how to use a new website analytics platform. Simply start asking Discovery questions about your website performance, such as which traffic source drives the most conversions, what pages have the highest visitor frustration or what do customers who don’t convert have in common. Discovery will give you answers to all of these questions and more based on actual visitor interactions with your website. It will guide you to different tools inside Lucky Orange, like dynamic heatmaps, session recordings, funnels and more, where you can see examples of these visitor interactions for yourself. This software is particularly beneficial for website owners, agencies, digital marketers, and e-commerce businesses seeking to improve their conversion rates. With over half a million websites utilizing its features, Lucky Orange serves a diverse audience, from digital agencies to small startups to large enterprises. Lucky Orange is a Shopify Plus certified partner and offers 1-click installation through Shopify It’s also available on the BigCommerce, Wordpress and Square marketplaces. The platform is designed to address specific use cases, such as analyzing user behavior, reducing cart abandonment, and optimizing website performance.One of the standout features of Lucky Orange is its Session Recordings and Dynamic Heatmaps, which allow users to visualize how visitors interact with their website. By tracking clicks, scrolls, and taps, users can pinpoint obstacles that may hinder conversions. The Optimizable Segments feature enables businesses to focus on individual visitor journeys, providing insights into the experiences of frustrated or confused users. A newly added Optimizable Segment for AI Referrals lets you quickly find sessions where visitors came to your site from popular AI search engines like Google Gemini, OpenAI's ChatGPT, Perplexity, Claude and Microsoft Co-Pilot. Additionally, Dynamic Heatmaps offer a broader perspective on overall engagement, helping businesses understand which elements attract attention and which do not. The Scroll Heatmap feature further assists in determining whether visitors are scrolling down far enough to encounter key calls to action. To combat cart abandonment, Lucky Orange integrates Surveys, Announcements and Live Chat functionality, allowing businesses to engage with visitors in real-time. If a visitor appears to be struggling, the Live Chat feature enables immediate assistance, potentially guiding them toward a purchase. The Announcements tool enhances this capability by allowing users to create pop-ups for upsell opportunities, discounts, or product reviews, fostering a more interactive shopping experience. Users can also survey customers to learn first-hand the reasons keeping them from converting. Furthermore, the Page Insights feature provides critical performance metrics for each page on a website. By highlighting visitor frustration events and user engagement levels, businesses can quickly identify bottlenecks in user experience. The activity snapshot includes essential statistics such as bounces, unique visitors, and form submissions, enabling users to compare performance over various timeframes. This comprehensive data empowers businesses to make informed decisions and implement targeted strategies for improvement.


**Average Rating:** 4.6/5.0
**Total Reviews:** 368
**How Do G2 Users Rate Lucky Orange?**

- **Sessions - Digital Analytics:** 8.8/10 (Category avg: 8.8/10)
- **Engagement:** 8.7/10 (Category avg: 8.7/10)
- **Trending:** 8.5/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)

**Who Is the Company Behind Lucky Orange?**

- **Seller:** [Lucky Orange](https://www.g2.com/sellers/lucky-orange)
- **Company Website:** https://www.luckyorange.com/
- **Year Founded:** 2012
- **HQ Location:** Overland Park, KS
- **Twitter:** @luckyorange (10,607 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/lucky-orange (23 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner, CEO
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 83% Small-Business, 12% Mid-Market


#### What Are Lucky Orange's Pros and Cons?

**Pros:**

- Insights (39 reviews)
- Session Replay (35 reviews)
- Easy Setup (33 reviews)
- Heatmaps (33 reviews)
- Ease of Use (32 reviews)

**Cons:**

- Recording Issues (14 reviews)
- Expensive (12 reviews)
- Limitations (10 reviews)
- Plan Limitations (10 reviews)
- Slow Loading (9 reviews)


### What Do G2 Reviewers Say About Lucky Orange?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **valuable insights** from Lucky Orange that enhance website performance and user experience effectively.
- Users praise the **Session Replay** feature for enhancing website analysis and improving user experience effortlessly.
- Users find the **easy setup** of Lucky Orange highly convenient, enhancing their ability to assist customers effectively.
- Users appreciate the **heat map feature** in Lucky Orange, allowing insights into customer behavior and interactions.
- Users love the **ease of use** of Lucky Orange, finding it simple to understand customer behavior and insights.

**Cons:**

- Users find **recording issues** with Lucky Orange, struggling with navigation, playback difficulties, and inconsistent data loading.
- Users find Lucky Orange **too expensive for small businesses** , particularly for beginners in need of essential customer insights.
- Users are frustrated with the **limitations of the free plan** , impacting functionality and user experience significantly.
- Users are frustrated with the **plan limitations** of Lucky Orange, particularly regarding unexpected billing tier upgrades and data caps.
- Users experience **slow loading times** with Lucky Orange, particularly with the heatmap feature during sessions.

#### What Are Recent G2 Reviews of Lucky Orange?

**"[Crystal-Clear Customer Insights with Session Recordings and Heatmaps](https://www.g2.com/survey_responses/lucky-orange-review-12738922)"**

**Rating:** 5.0/5.0 stars
*— Tom  M.*

[Read full review](https://www.g2.com/survey_responses/lucky-orange-review-12738922)

---

**"[User-Friendly Interface, But Billing Needs Improvement](https://www.g2.com/survey_responses/lucky-orange-review-11933599)"**

**Rating:** 4.5/5.0 stars
*— Maria R.*

[Read full review](https://www.g2.com/survey_responses/lucky-orange-review-11933599)

---


#### What Are G2 Users Discussing About Lucky Orange?

- [How do I get rid of Lucky Orange?](https://www.g2.com/discussions/how-do-i-get-rid-of-lucky-orange) - 1 comment
- [Is lucky orange safe?](https://www.g2.com/discussions/is-lucky-orange-safe) - 2 comments
- [Does lucky orange slow down your site?](https://www.g2.com/discussions/does-lucky-orange-slow-down-your-site) - 3 comments
- [What is lucky orange used for?](https://www.g2.com/discussions/what-is-lucky-orange-used-for) - 2 comments

### 9. [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews)
Hotjar by Contentsquare is a digital experience insights platform designed to help individuals, startups, and growing businesses understand what their website or web app visitors are doing — and why. Trusted by over 1 million websites across 180+ countries, it is the go-to behavior analytics tool for teams who want fast, actionable insights without needing a data analyst or a complex setup. At the core of the platform are three product areas: Observe, Ask, and Engage. Observe tools — including Heatmaps and Session Recordings — let you see exactly how users interact with your website. Heatmaps visualize where people click, scroll, and move, helping you spot areas of friction or missed opportunity at a glance. Session Recordings capture real user journeys so you can watch individual visits, identify behavior trends, and uncover bugs with console tracking. Ask tools — including Surveys and a Feedback Widget — bring the voice of your customers directly into the product experience. Run on-site or external surveys, trigger them at the right moment in the user journey, and choose from 30+ pre-built templates covering topics like churn, NPS, product satisfaction, and content relevance. Engage streamlines the entire user research process from end to end: recruit participants, schedule sessions, conduct interviews, and get automatic recordings and transcripts — all in one place. What sets Hotjar by Contentsquare apart is its combination of depth and simplicity. The tools are intuitive enough for marketers, designers, and product managers to use independently, yet powerful enough to surface meaningful insights that drive real decisions. Hotjar complements your existing analytics stack — tools like Google Analytics or Mixpanel — by adding the qualitative layer that explains the numbers.


**Average Rating:** 4.3/5.0
**Total Reviews:** 329
**How Do G2 Users Rate Hotjar by Contentsquare?**

- **Sessions - Digital Analytics:** 8.7/10 (Category avg: 8.8/10)
- **Engagement:** 9.1/10 (Category avg: 8.7/10)
- **Trending:** 9.0/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)

**Who Is the Company Behind Hotjar by Contentsquare?**

- **Seller:** [Contentsquare](https://www.g2.com/sellers/contentsquare)
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @Contentsquare (6,548 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2566485/ (1,696 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Manager, Digital Marketing Specialist
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 52% Small-Business, 37% Mid-Market


#### What Are Hotjar by Contentsquare's Pros and Cons?

**Pros:**

- Ease of Use (12 reviews)
- Features (10 reviews)
- Heatmaps (9 reviews)
- Helpful (8 reviews)
- Session Replay (8 reviews)

**Cons:**

- Limitations (5 reviews)
- Missing Features (4 reviews)
- Difficult Filtering (3 reviews)
- Expensive (3 reviews)
- Filtering Issues (3 reviews)


### What Do G2 Reviewers Say About Hotjar by Contentsquare?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Hotjar, praising its intuitive setup and insightful visual data for user interactions.
- Users appreciate the **focused heatmaps** and insights from Hotjar, enhancing their understanding of user interactions effectively.
- Users appreciate the **clarity and insights of heatmaps** in understanding user interactions across devices and improving UX.
- Users find **Hotjar's helpful insights** invaluable for enhancing user experience and identifying UX issues effectively.
- Users appreciate the **session replay** feature of Hotjar, providing essential insights into user interactions and UX issues.

**Cons:**

- Users find the **learning curve and limited analytics** present challenges that can hinder initial adoption and depth of insight.
- Users face **missing features** in Hotjar, particularly with inaccurate heatmaps and limited analytics capabilities.
- Users find **difficult filtering** in Hotjar cumbersome, making data analysis and session review a challenging task.
- Users find Hotjar's pricing to be **expensive** , particularly as costs increase with more features and higher usage.
- Users find **filtering issues** in Hotjar, as data segmentation could be more advanced and less overwhelming.

#### What Are Recent G2 Reviews of Hotjar by Contentsquare?

**"[Clear UX Insights with Hotjar Heatmaps and Session Recordings](https://www.g2.com/survey_responses/hotjar-by-contentsquare-review-12593286)"**

**Rating:** 4.5/5.0 stars
*— Kamala B.*

[Read full review](https://www.g2.com/survey_responses/hotjar-by-contentsquare-review-12593286)

---

**"[Easy Setup, Clear Heatmaps and Session Recordings for Fast UX Insights](https://www.g2.com/survey_responses/hotjar-by-contentsquare-review-12517804)"**

**Rating:** 4.5/5.0 stars
*— Kanti G.*

[Read full review](https://www.g2.com/survey_responses/hotjar-by-contentsquare-review-12517804)

---


#### What Are G2 Users Discussing About Hotjar by Contentsquare?

- [What is Hotjar used for?](https://www.g2.com/discussions/what-is-hotjar-used-for) - 1 upvote

### 10. [Supermetrics](https://www.g2.com/products/supermetrics/reviews)
Supermetrics is a marketing intelligence platform designed to help users connect, extract, and analyze data from a wide array of marketing and sales platforms. Founded in 2010 and headquartered in Helsinki, Finland, Supermetrics aims to simplify the process of data management for businesses, allowing them to focus on strategic growth and innovation rather than getting bogged down by complex data extraction processes. Targeted primarily at marketers, analysts, and business intelligence professionals, Supermetrics serves a diverse audience ranging from small startups to large enterprises. Its capabilities are particularly beneficial for organizations that rely on multiple data sources, such as Google Analytics, Facebook Ads, and HubSpot, enabling them to consolidate their data into preferred destinations like spreadsheets or data warehouses. This functionality is essential for teams that need to generate reports quickly and efficiently, ensuring that insights are readily available for informed decision-making. One of the key features of Supermetrics is its ability to connect with over 150 different marketing and sales platforms, allowing users to pull data seamlessly without the need for extensive technical knowledge. This integration capability not only saves time but also reduces the potential for errors that can occur during manual data entry. Users can automate their reporting processes, which enhances productivity and allows teams to allocate more resources towards analysis and strategy rather than data collection. Additionally, Supermetrics stands out in the realm of marketing analytics through its user-friendly interface and robust support resources. The platform offers a range of templates and pre-built reports that cater to various marketing needs, making it easier for users to visualize their data and derive actionable insights. The platform is trusted by over 200,000 organizations globally, including prominent brands like Nestlé, Warner Bros, and Dyson, which underscores its reliability and effectiveness in the marketing intelligence space. By providing a comprehensive solution for data extraction and analysis, Supermetrics empowers businesses to harness the full potential of their data. Its recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024 further highlights its commitment to innovation and excellence in marketing analytics, positioning it as a vital tool for any organization looking to enhance its data-driven decision-making capabilities.


**Average Rating:** 4.4/5.0
**Total Reviews:** 816
**How Do G2 Users Rate Supermetrics?**

- **Sessions - Digital Analytics:** 8.6/10 (Category avg: 8.8/10)
- **Engagement:** 8.3/10 (Category avg: 8.7/10)
- **Trending:** 7.9/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.0/10)

**Who Is the Company Behind Supermetrics?**

- **Seller:** [Supermetrics](https://www.g2.com/sellers/supermetrics)
- **Company Website:** https://www.supermetrics.com
- **Year Founded:** 2013
- **HQ Location:** Helsinki, Uusimaa
- **Twitter:** @Supermetrics (7,832 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3335913/ (492 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Digital Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 55% Small-Business, 35% Mid-Market


#### What Are Supermetrics's Pros and Cons?

**Pros:**

- Ease of Use (24 reviews)
- Integrations (23 reviews)
- Easy Integrations (15 reviews)
- Customer Support (14 reviews)
- Connectors (12 reviews)

**Cons:**

- Expensive (13 reviews)
- Missing Features (9 reviews)
- Pricing Issues (8 reviews)
- Data Limitations (6 reviews)
- Learning Curve (5 reviews)


### What Do G2 Reviewers Say About Supermetrics?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Supermetrics to be **incredibly easy to use** , allowing quick connections and seamless data extraction for reporting.
- Users love the **seamless integrations** of Supermetrics, enabling quick data connections and efficient reporting across platforms.
- Users praise the **easy integrations** of Supermetrics, making data extraction and visualization smooth and efficient.
- Users appreciate the **excellent customer support** from Supermetrics, finding the team responsive and genuinely helpful.
- Users love the **easy-to-use connectors** of Supermetrics, which simplify data integration and enhance efficiency for analysis.

**Cons:**

- Users feel the pricing of Supermetrics is **too high** , especially for individuals needing affordable solutions.
- Users find **missing features** in Supermetrics, particularly for funnel events from GA4, limiting their data insights.
- Users feel that **pricing issues** make it challenging to find a suitable package, particularly for individuals.
- Users report **data limitations** affecting access to critical insights and creating challenges with large datasets in Supermetrics.
- Users experience a notable **learning curve** with Supermetrics, as initial configuration and documentation are confusing for beginners.

#### What Are Recent G2 Reviews of Supermetrics?

**"[Efficient, Reliable Data Integration and Brilliant Reporting](https://www.g2.com/survey_responses/supermetrics-review-12588126)"**

**Rating:** 4.5/5.0 stars
*— Stefano P.*

[Read full review](https://www.g2.com/survey_responses/supermetrics-review-12588126)

---

**"[Makes My Data Studio Reports A Lot More Meaningful](https://www.g2.com/survey_responses/supermetrics-review-5397555)"**

**Rating:** 5.0/5.0 stars
*— Trevor I.*

[Read full review](https://www.g2.com/survey_responses/supermetrics-review-5397555)

---


#### What Are G2 Users Discussing About Supermetrics?

- [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) - 1 comment

### 11. [LeadLander](https://www.g2.com/products/leadlander/reviews)
Convert website visits into actionable sales leads. Used across dozens of industries and four continents, LeadLander empowers sales and business development teams with the information they need to send targeted messages to pre-qualified leads. LeadLander provides a wealth of information about every visitor to your website. A traditional web analytics system only offers a generalized overview of the traffic visiting your site. LeadLander goes beyond traditional methods, providing specific details about each site visitor — the information most valuable to a sales person and marketing team. LeadLander is the perfect tool for sales people and marketers who want: New leads (even those who do not complete a registration form) Alerts when prospects return to their website Pipeline accuracy Validation of their cold calls and meetings Tie inbound lead flow to marketing campaigns Deliver dynamic website content based on visitor history


**Average Rating:** 4.2/5.0
**Total Reviews:** 63
**How Do G2 Users Rate LeadLander?**

- **Sessions - Digital Analytics:** 8.4/10 (Category avg: 8.8/10)
- **Engagement:** 8.5/10 (Category avg: 8.7/10)
- **Trending:** 8.4/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)

**Who Is the Company Behind LeadLander?**

- **Seller:** [LeadLander](https://www.g2.com/sellers/leadlander-e035aad7-4246-4ed4-992e-530205acf3c8)
- **Year Founded:** 2006
- **HQ Location:** Corta Madera, CA
- **Twitter:** @LeadLander (236 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/249958/ (6 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 52% Mid-Market, 41% Small-Business


#### What Are LeadLander's Pros and Cons?

**Pros:**

- Contact Information (1 reviews)
- Customer Support (1 reviews)
- Insights (1 reviews)
- Integrations (1 reviews)
- Intuitive (1 reviews)

**Cons:**

- Integration Difficulty (1 reviews)
- Lead Quality (1 reviews)
- Usability Issues (1 reviews)


### What Do G2 Reviewers Say About LeadLander?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **contact search feature** of LeadLander, enhancing lead generation and team engagement with daily reports.
- Users praise the **great customer service** of LeadLander, highlighting instant support and personalized assistance.
- Users appreciate the **daily reports and contact search feature** of LeadLander, enhancing team engagement with potential leads.
- Users appreciate the **integrative reporting** features of LeadLander, enhancing team engagement with potential leads.
- Users find LeadLander's **intuitive layout** essential for effective prospecting and easy access to valuable lead information.

**Cons:**

- Users face **integration difficulties** with LeadLander, particularly when trying to connect with Hubspot effectively.
- Users find the **lead quality limitations** frustrating, as searching is restricted to companies rather than specific contacts.
- Users find **usability issues** with LeadLander, as searching by position instead of company is not possible.

#### What Are Recent G2 Reviews of LeadLander?

**"[Transforms Anonymous Traffic into Real Opportunities](https://www.g2.com/survey_responses/leadlander-review-12584242)"**

**Rating:** 5.0/5.0 stars
*— Garrett L.*

[Read full review](https://www.g2.com/survey_responses/leadlander-review-12584242)

---

**"[Leadlander Delivers Trusted, Daily Value with Intuitive B2B Visitor Identification](https://www.g2.com/survey_responses/leadlander-review-12613317)"**

**Rating:** 5.0/5.0 stars
*— Randy G.*

[Read full review](https://www.g2.com/survey_responses/leadlander-review-12613317)

---


#### What Are G2 Users Discussing About LeadLander?

- [What is LeadLander used for?](https://www.g2.com/discussions/what-is-leadlander-used-for)

### 12. [StatCounter](https://www.g2.com/products/statcounter/reviews)
StatCounter is a free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.


**Average Rating:** 4.3/5.0
**Total Reviews:** 114
**How Do G2 Users Rate StatCounter?**

- **Sessions - Digital Analytics:** 9.0/10 (Category avg: 8.8/10)
- **Engagement:** 8.3/10 (Category avg: 8.7/10)
- **Trending:** 8.2/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)

**Who Is the Company Behind StatCounter?**

- **Seller:** [StatCounter](https://www.g2.com/sellers/statcounter)
- **Year Founded:** 1999
- **HQ Location:** Dublin, Ireland
- **Twitter:** @statcounter (4,124 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/155652/ (6 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 61% Small-Business, 33% Mid-Market



#### What Are Recent G2 Reviews of StatCounter?

**"[Add new dimensions to the statistics](https://www.g2.com/survey_responses/statcounter-review-1647956)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Education Management*

[Read full review](https://www.g2.com/survey_responses/statcounter-review-1647956)

---

**"[Competent and easy to use for website tracking](https://www.g2.com/survey_responses/statcounter-review-9127838)"**

**Rating:** 4.5/5.0 stars
*— Elena M.*

[Read full review](https://www.g2.com/survey_responses/statcounter-review-9127838)

---


#### What Are G2 Users Discussing About StatCounter?

- [What are the benefits and drawbacks of using StatCounter for website analytics?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-statcounter-for-website-analytics)
- [What is StatCounter used for?](https://www.g2.com/discussions/what-is-statcounter-used-for)

### 13. [Smartlook](https://www.g2.com/products/smartlook/reviews)
Smartlook is an analytics solution for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind your users' actions. Learn more about our features ↩️ Brands can easily understand how customers precisely interact with their website and app by: - Watching recordings of every user, and seeing exactly what they see, down to the same resolution. - Using automatically tracked events generated within the website/app, from tapping a button to typing text. - Building conversion funnels and finding out where most of their users are leaving the website/app (and seeing what they did before they left). - Creating heatmaps of visitors’ clicks, scrolls, and moves, to highlight popular elements. Smartlook cuts out all the guesswork and gathers brands’ app data together on one central dashboard, which enables sharing and collaborating with colleagues. This means clear, data-driven decision-making for product managers, marketers, UX designers, and developers to constantly improve each website and app by reducing churn rates, boosting conversions, identifying and fixing bugs, and improving UX.


**Average Rating:** 4.6/5.0
**Total Reviews:** 837
**How Do G2 Users Rate Smartlook?**

- **Sessions - Digital Analytics:** 8.8/10 (Category avg: 8.8/10)
- **Engagement:** 8.7/10 (Category avg: 8.7/10)
- **Trending:** 8.5/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)

**Who Is the Company Behind Smartlook?**

- **Seller:** [Cisco](https://www.g2.com/sellers/cisco)
- **Year Founded:** 1984
- **HQ Location:** San Jose, CA
- **Twitter:** @Cisco (720,366 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/cisco/ (95,545 employees on LinkedIn®)
- **Ownership:** NASDAQ:CSCO

**Who Uses This Product?**
- **Who Uses This:** CEO, Owner
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 85% Small-Business, 12% Mid-Market


#### What Are Smartlook's Pros and Cons?

**Pros:**

- Analytics (2 reviews)
- Ease of Use (2 reviews)
- Insights (2 reviews)
- User Interface (2 reviews)
- Affordable (1 reviews)

**Cons:**

- Cluttered Interface (1 reviews)
- Complex Features (1 reviews)
- Dashboard Issues (1 reviews)
- Data Retention (1 reviews)
- Delays (1 reviews)


### What Do G2 Reviewers Say About Smartlook?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **powerful analytics tools** of Smartlook, enabling insightful monitoring of user behavior and decision-making.
- Users appreciate the **ease of use** of Smartlook, praising its clean interface and efficient navigation.
- Users appreciate the **clean interface and custom dashboards** of Smartlook, enhancing navigation and focus on key metrics.
- Users value the **clean and attractive interface** of Smartlook, appreciating its ease of navigation and customizability.
- Users appreciate the **affordability** of Smartlook, particularly benefiting from its useful free plan for trials.

**Cons:**

- Users find the interface **cluttered** , which can make navigation challenging despite its convenience.
- Users find the **complex features** of Smartlook challenging, as limited tracking and heat map functionality hinder usability.
- Users experience **dashboard issues** with an overloaded interface and occasional visual glitches affecting usability.
- Users are frustrated by the **limited 1-month data retention** with the free version, affecting tracking capabilities.
- Users face **delays** due to limited tracking records and challenges with heat map functionality in Smartlook.

#### What Are Recent G2 Reviews of Smartlook?

**"[Smartlook Makes Troubleshooting Customer Issues Easy](https://www.g2.com/survey_responses/smartlook-review-12700350)"**

**Rating:** 4.5/5.0 stars
*— Rylee S.*

[Read full review](https://www.g2.com/survey_responses/smartlook-review-12700350)

---

**"[I use smartlook to understand user behaviour on our website](https://www.g2.com/survey_responses/smartlook-review-8289390)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Market Research*

[Read full review](https://www.g2.com/survey_responses/smartlook-review-8289390)

---


#### What Are G2 Users Discussing About Smartlook?

- [What is Smartlook used for?](https://www.g2.com/discussions/what-is-smartlook-used-for)

### 14. [Mouseflow](https://www.g2.com/products/mouseflow/reviews)
Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Are you ready to reveal the truth behind your user experience?


**Average Rating:** 4.6/5.0
**Total Reviews:** 688
**How Do G2 Users Rate Mouseflow?**

- **Sessions - Digital Analytics:** 8.5/10 (Category avg: 8.8/10)
- **Engagement:** 8.4/10 (Category avg: 8.7/10)
- **Trending:** 7.7/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)

**Who Is the Company Behind Mouseflow?**

- **Seller:** [Mouseflow](https://www.g2.com/sellers/mouseflow)
- **Company Website:** https://mouseflow.com
- **Year Founded:** 2010
- **HQ Location:** Copenhagen, Denmark
- **Twitter:** @mouseflow (1,736 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2858513/ (56 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 68% Small-Business, 23% Mid-Market


#### What Are Mouseflow's Pros and Cons?

**Pros:**

- Ease of Use (44 reviews)
- Insights (31 reviews)
- Heatmaps (26 reviews)
- Session Replay (23 reviews)
- Easy Setup (22 reviews)

**Cons:**

- Missing Features (13 reviews)
- Limitations (12 reviews)
- Expensive (10 reviews)
- Data Inaccuracy (9 reviews)
- Filtering Issues (7 reviews)


### What Do G2 Reviewers Say About Mouseflow?
*AI-generated summary from verified user reviews*

**Pros:**

- Users enjoy the **ease of use** of Mouseflow, simplifying insights gathering for enhanced marketing analytics and engagement.
- Users love the **user-friendly insights** from Mouseflow, enhancing marketing strategies and improving customer engagement significantly.
- Users value the **detailed insights from heatmaps** , enhancing their ability to improve site engagement and conversions.
- Users love the **session replay feature** of Mouseflow, which enhances understanding of user behavior and improves marketing strategies.
- Users find the **easy setup** of Mouseflow incredibly helpful for tracking and analyzing user behavior effectively.

**Cons:**

- Users note the **lack of updated features** in Mouseflow, such as the outdated WordPress plugin and language options.
- Users express concerns about **lack of updates and features** in Mouseflow, impacting usability and functionality.
- Users find Mouseflow **expensive** , particularly for small businesses with limited budgets and traffic volumes.
- Users report **data inaccuracies** in Mouseflow, leading to unreliable insights and frustrating user experience.
- Users report **filtering issues** with Mouseflow, struggling to navigate session recordings and find relevant data effectively.

#### What Are Recent G2 Reviews of Mouseflow?

**"[Actionable Behavioral Insights That Drive Better User Experiences](https://www.g2.com/survey_responses/mouseflow-review-11983608)"**

**Rating:** 4.5/5.0 stars
*— Devaraj P.*

[Read full review](https://www.g2.com/survey_responses/mouseflow-review-11983608)

---

**"[Unmatched User Insights and Effortless Integration](https://www.g2.com/survey_responses/mouseflow-review-11920780)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/mouseflow-review-11920780)

---


#### What Are G2 Users Discussing About Mouseflow?

- [What is Mouseflow used for?](https://www.g2.com/discussions/mouseflow-what-is-mouseflow-used-for) - 1 comment
- [What is Mouseflow used for?](https://www.g2.com/discussions/what-is-mouseflow-used-for) - 2 comments, 1 upvote

### 15. [Chartbeat](https://www.g2.com/products/chartbeat/reviews)
Chartbeat, Inc. includes four product lines — Chartbeat, Tubular, Lineup, and FatTail — and combines analytics that power smarter audience strategies with revenue solutions that simplify ad operations and accelerate monetization. See how Chartbeat, Inc. is shaping the future of media strategy and revenue. https://lp.chartbeat.com/chartbeat-inc Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 70+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust reporting, and more help the world’s leading media organizations understand, measure, and build business value from the attention earned by their written and video content.


**Average Rating:** 4.4/5.0
**Total Reviews:** 68
**How Do G2 Users Rate Chartbeat?**

- **Sessions - Digital Analytics:** 9.1/10 (Category avg: 8.8/10)
- **Engagement:** 9.1/10 (Category avg: 8.7/10)
- **Trending:** 9.1/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)

**Who Is the Company Behind Chartbeat?**

- **Seller:** [Chartbeat](https://www.g2.com/sellers/chartbeat)
- **Year Founded:** 2009
- **HQ Location:** New York, NY
- **Twitter:** @Chartbeat (24,171 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1004390/ (133 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Online Media, Broadcast Media
- **Company Size:** 49% Mid-Market, 26% Enterprise



#### What Are Recent G2 Reviews of Chartbeat?

**"[Excellent way to keep up with view goals](https://www.g2.com/survey_responses/chartbeat-review-9540331)"**

**Rating:** 4.0/5.0 stars
*— Joshua M.*

[Read full review](https://www.g2.com/survey_responses/chartbeat-review-9540331)

---

**"[Excellent Real Time News Traffic Analysis](https://www.g2.com/survey_responses/chartbeat-review-9670945)"**

**Rating:** 4.0/5.0 stars
*— Triyanto P.*

[Read full review](https://www.g2.com/survey_responses/chartbeat-review-9670945)

---


#### What Are G2 Users Discussing About Chartbeat?

- [Who uses chartbeat?](https://www.g2.com/discussions/who-uses-chartbeat)
- [How much is Chartbeat?](https://www.g2.com/discussions/how-much-is-chartbeat)
- [What is chartbeat used for?](https://www.g2.com/discussions/what-is-chartbeat-used-for)

### 16. [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews)
Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data.


**Average Rating:** 4.4/5.0
**Total Reviews:** 197
**How Do G2 Users Rate Appier AIRIS (formerly Woopra)?**

- **Sessions - Digital Analytics:** 9.0/10 (Category avg: 8.8/10)
- **Engagement:** 8.8/10 (Category avg: 8.7/10)
- **Trending:** 8.6/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)

**Who Is the Company Behind Appier AIRIS (formerly Woopra)?**

- **Seller:** [Appier](https://www.g2.com/sellers/appier)
- **Year Founded:** 2012
- **HQ Location:** Taipei, Taiwan
- **Twitter:** @GoAppier (1,230 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/appier/ (869 employees on LinkedIn®)
- **Ownership:** TYO: 4180

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 53% Small-Business, 34% Mid-Market


#### What Are Appier AIRIS (formerly Woopra)'s Pros and Cons?

**Pros:**

- Insights (9 reviews)
- Ease of Use (8 reviews)
- Features (8 reviews)
- Insights Generation (8 reviews)
- Analytics (7 reviews)

**Cons:**

- Limitations (5 reviews)
- Steep Learning Curve (4 reviews)
- Learning Curve (3 reviews)
- Complexity (2 reviews)
- Complex Setup (2 reviews)


### What Do G2 Reviewers Say About Appier AIRIS (formerly Woopra)?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **real-time analytics** of Appier AIRIS, enhancing decision-making and understanding of customer interactions effectively.
- Users enjoy the **user-friendly interface** of Appier AIRIS, making customer data analysis seamless and efficient.
- Users appreciate the **user-friendly interface and real-time analytics** of Appier AIRIS, enhancing data collection and insights.
- Users value the **real-time insights** from Appier AIRIS, enhancing their understanding of customer behavior for better decision-making.
- Users value the **real-time analytics** of Appier AIRIS, enabling timely decisions and actionable insights into customer behavior.

**Cons:**

- Users express disappointment over **limited data capture and customization options** , impacting their analytical capabilities effectively.
- Users experience a **steep learning curve** with Appier AIRIS, particularly those new to analytics and data management.
- Users face a **steep learning curve** with Appier AIRIS, especially if they lack data analytics experience.
- Users find the **onboarding and calculation complexity** of AIRIS to be challenging, impacting their overall experience.
- Users find the **setup process complex** , wishing for better guidance and support during onboarding and integrations.

#### What Are Recent G2 Reviews of Appier AIRIS (formerly Woopra)?

**"[" Irreplaceable; Technique Tool for Marketing"](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-7817933)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Education Management*

[Read full review](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-7817933)

---

**"[Excellent customer support and easy to use](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-11756368)"**

**Rating:** 4.0/5.0 stars
*— Vicky Fang 房華娟 .*

[Read full review](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-11756368)

---


#### What Are G2 Users Discussing About Appier AIRIS (formerly Woopra)?

- [What is Woopra used for?](https://www.g2.com/discussions/what-is-woopra-used-for)
- [What does Woopra do?](https://www.g2.com/discussions/what-does-woopra-do) - 1 comment
- [How do I track a user journey on my website?](https://www.g2.com/discussions/how-do-i-track-a-user-journey-on-my-website) - 1 comment
- [What is woopra com?](https://www.g2.com/discussions/what-is-woopra-com) - 1 comment
- [How do you use Woopra?](https://www.g2.com/discussions/how-do-you-use-woopra) - 1 comment

### 17. [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews)
Rokt mParticle is a hybrid customer data platform (CDP) that combines real-time streaming architecture with composable, warehouse-native architecture in a single platform. It is purpose-built for enterprise teams who need both: activating customer data in real time from streaming pipelines and directly from their cloud data warehouse, without rebuilding infrastructure or duplicating data. With hundreds of API-based integrations, Rokt mParticle makes data flow seamlessly across every channel so marketing, product, and data teams can move faster with less hassle. Core capabilities include Customer 360 identity resolution, AI-powered audience segmentation, predictive analytics, and end-to-end data governance with built-in privacy controls. Rokt mParticle connects to 300+ native integrations, routing customer data across marketing, product, and analytics tools without data loss or latency. Global brands including HBO Max, JetBlue, SoFi, Burger King, Chick-fil-A, Spotify, and Klarna use Rokt mParticle to improve identity match rates, grow high-value audiences, lower customer acquisition costs, and drive measurable revenue lift across channels.


**Average Rating:** 4.4/5.0
**Total Reviews:** 175
**How Do G2 Users Rate mParticle by Rokt?**

- **Sessions - Digital Analytics:** 8.0/10 (Category avg: 8.8/10)
- **Engagement:** 8.2/10 (Category avg: 8.7/10)
- **Trending:** 8.3/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)

**Who Is the Company Behind mParticle by Rokt?**

- **Seller:** [ROKT](https://www.g2.com/sellers/rokt)
- **Company Website:** https://rokt.com
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **Twitter:** @ROKT (1,134 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/rokt/ (752 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Manager, Data Analyst
- **Top Industries:** Financial Services, Information Technology and Services
- **Company Size:** 53% Mid-Market, 27% Small-Business


#### What Are mParticle by Rokt's Pros and Cons?

**Pros:**

- Ease of Use (4 reviews)
- Insights (4 reviews)
- Automation Efficiency (2 reviews)
- Collaboration (2 reviews)
- Easy Creation (2 reviews)

**Cons:**

- Complex Configuration (2 reviews)
- Complexity (2 reviews)
- Complexity Issues (2 reviews)
- Learning Curve (2 reviews)
- Steep Learning Curve (2 reviews)


### What Do G2 Reviewers Say About mParticle by Rokt?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of mParticle, simplifying customer data management and integration across platforms.
- Users appreciate the **centralized organization of customer data** in mParticle, streamlining their analytics and integrations effectively.
- Users value the **automation efficiency** of mParticle, significantly reducing manual effort and streamlining customer data management.
- Users appreciate the **collaboration capabilities** of mParticle, simplifying data organization and audience sharing across platforms.
- Users appreciate the **easy creation** of audiences in mParticle, enhancing their workflow and collaboration across platforms.

**Cons:**

- Users face a **steep learning curve** with mParticle, making configuration and navigating the platform frustrating for newcomers.
- Users experience a **steep learning curve** with mParticle, making it challenging to navigate and utilize effectively.
- Users struggle with the **complexity issues** of mParticle, facing a steep learning curve and confusing configurations.
- Users struggle with the **steep learning curve** of mParticle, finding it challenging to navigate and utilize effectively.
- Users struggle with a **steep learning curve** , finding it difficult to grasp concepts and navigate the complex interface.

#### What Are Recent G2 Reviews of mParticle by Rokt?

**"[A tool that covers all the essentials to enable multi-channel marketing](https://www.g2.com/survey_responses/mparticle-by-rokt-review-12460934)"**

**Rating:** 4.0/5.0 stars
*— Ben D.*

[Read full review](https://www.g2.com/survey_responses/mparticle-by-rokt-review-12460934)

---

**"[Love the tool mParticle – but with some troubles](https://www.g2.com/survey_responses/mparticle-by-rokt-review-12086424)"**

**Rating:** 4.0/5.0 stars
*— Ayur M.*

[Read full review](https://www.g2.com/survey_responses/mparticle-by-rokt-review-12086424)

---


#### What Are G2 Users Discussing About mParticle by Rokt?

- [What is Indicative used for?](https://www.g2.com/discussions/what-is-indicative-used-for)
- [What is mParticle used for?](https://www.g2.com/discussions/what-is-mparticle-used-for)

### 18. [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews)
Heap by Contentsquare is a Product Analytics platform that automatically captures every user interaction on your website or app — no manual event tagging, no developer dependency, no data gaps. Founded in Silicon Valley in 2013, Heap was acquired by Contentsquare in 2023 and is now fully integrated as Contentsquare's Product Analytics capability. With Heap by Contentsquare, product, data, and marketing teams can instantly answer questions like: - Where are users dropping off in a funnel? - Which features are actually being adopted — and which are being ignored? - What drives retention and long-term loyalty across devices and sessions? - What's the user journey from first visit to conversion? What makes it different: Autocapture — every click, tap, and interaction is recorded automatically from day one, with no pre-planned instrumentation needed Funnels, paths, retention & segmentation — the full product analytics toolkit, out of the box Website icon Session replay — jump from a data point directly to a recording to see the "why" behind the numbers Sense AI — ask questions in plain language, get proactive insights, and auto-quantified impact Connected to the full Contentsquare platform — combine Product Analytics with DXA heatmaps, error monitoring, and Voice of Customer (Hotjar surveys) for a 360° view of the customer experience Data Connect — sync your autocaptured data directly into Snowflake, BigQuery, or Redshift Website icon Whether you're optimizing onboarding, validating a new feature launch, or understanding what keeps users coming back, Heap by Contentsquare gives you a complete and retroactive picture of user behavior — so your team spends less time hunting for data and more time acting on it.


**Average Rating:** 4.4/5.0
**Total Reviews:** 1,074
**How Do G2 Users Rate Heap by Contentsquare?**

- **Sessions - Digital Analytics:** 8.6/10 (Category avg: 8.8/10)
- **Engagement:** 8.4/10 (Category avg: 8.7/10)
- **Trending:** 8.0/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)

**Who Is the Company Behind Heap by Contentsquare?**

- **Seller:** [Contentsquare](https://www.g2.com/sellers/contentsquare)
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @Contentsquare (6,548 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2566485/ (1,696 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Manager, Software Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 54% Mid-Market, 35% Small-Business


#### What Are Heap by Contentsquare's Pros and Cons?

**Pros:**

- Ease of Use (7 reviews)
- Insights (5 reviews)
- Automation (4 reviews)
- Efficiency (4 reviews)
- Intuitive (4 reviews)

**Cons:**

- Data Inaccuracy (4 reviews)
- Data Management Issues (3 reviews)
- Slow Performance (3 reviews)
- Complex Features (2 reviews)
- Data Management (2 reviews)


### What Do G2 Reviewers Say About Heap by Contentsquare?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **ease of use** of Heap, allowing for seamless access to user data without complex configuration.
- Users find Heap's **auto-capture feature** invaluable, facilitating effortless tracking of user interactions and saving time.
- Users appreciate the **automation of event tracking** in Heap, significantly saving time and simplifying user analysis.
- Users value Heap’s **efficiency** due to automatic event tracking that saves time and simplifies user behavior analysis.
- Users appreciate the **intuitive UI** of Heap, making it easy for non-technical members to track events effortlessly.

**Cons:**

- Users face challenges with **data inaccuracy** , complicating the identification of key insights compared to Google Analytics.
- Users face **data management issues** with Heap, struggling to find actionable insights amidst overwhelming data.
- Users experience **slow performance** with Heap, including lag in processes and issues with the sessions feature.
- Users find the **complex features** of Heap challenging initially, requiring significant time to learn and adapt.
- Users find the **overwhelming amount of data** from Heap challenging, indicating a need for better filtering options.

#### What Are Recent G2 Reviews of Heap by Contentsquare?

**"[A powerful analytics tool that works with minimal setup](https://www.g2.com/survey_responses/heap-by-contentsquare-review-12006099)"**

**Rating:** 5.0/5.0 stars
*— Joanna J.*

[Read full review](https://www.g2.com/survey_responses/heap-by-contentsquare-review-12006099)

---

**"[Useful Tool for Product Analytics](https://www.g2.com/survey_responses/heap-by-contentsquare-review-12243869)"**

**Rating:** 4.5/5.0 stars
*— Raghavendra P.*

[Read full review](https://www.g2.com/survey_responses/heap-by-contentsquare-review-12243869)

---


#### What Are G2 Users Discussing About Heap by Contentsquare?

- [What is Heap used for?](https://www.g2.com/discussions/what-is-heap-used-for)
- [How do you use Auryc?](https://www.g2.com/discussions/how-do-you-use-auryc)
- [How much does heap Analytics cost?](https://www.g2.com/discussions/how-much-does-heap-analytics-cost)
- [What is journey mapping?](https://www.g2.com/discussions/what-is-journey-mapping)
- [What heap means?](https://www.g2.com/discussions/what-heap-means)

### 19. [Affise Performance](https://www.g2.com/products/affise-performance/reviews)
Affise is a data-driven platform built for affiliate networks and digital agencies, providing transparent and robust analytics as the single source of truth for campaign optimization. Key features include: 1. Smart automation to simplify affiliate marketing management 2. Instant affiliate payments within the platform 3. Advanced fraud protection and top-level security 4. Smart traffic monetization and promo code tracking 5. Raw data export for deep analysis and third-party integrations 6. Billing API, event analytics, and revenue prediction Affise also offers hassle-free platform migration and 24/7 customer support with dedicated managers, empowering marketers to grow partner marketing efficiently and securely.


**Average Rating:** 4.6/5.0
**Total Reviews:** 82
**How Do G2 Users Rate Affise Performance?**

- **Sessions - Digital Analytics:** 8.7/10 (Category avg: 8.8/10)
- **Engagement:** 9.1/10 (Category avg: 8.7/10)
- **Trending:** 8.9/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)

**Who Is the Company Behind Affise Performance?**

- **Seller:** [Affise](https://www.g2.com/sellers/affise)
- **Year Founded:** 2016
- **HQ Location:** Vilnius, Vilnius Region
- **Twitter:** @GetAffise (5,018 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10190168/ (67 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising
- **Company Size:** 68% Small-Business, 28% Mid-Market


#### What Are Affise Performance's Pros and Cons?

**Pros:**

- Ease of Use (10 reviews)
- Intuitive (5 reviews)
- Tracking (5 reviews)
- Capabilities (4 reviews)
- Customer Support (4 reviews)

**Cons:**

- Limited Features (3 reviews)
- Poor UI (3 reviews)
- System Glitches (3 reviews)
- Expensive (2 reviews)
- Learning Curve (2 reviews)


### What Do G2 Reviewers Say About Affise Performance?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **ease of use** of Affise, appreciating its intuitive interface and effortless campaign management.
- Users find Affise Performance to be **intuitive and user-friendly** , simplifying the management of their affiliate marketing needs.
- Users value the **effective tracking solution** of Affise, making it easy to monitor affiliate marketing performance.
- Users value the **user-friendly interface** of Affise Performance, enhancing daily affiliate management and campaign optimization.
- Users value the **responsive customer support** of Affise, appreciating its availability via chat, email, and phone.

**Cons:**

- Users find the **limited features** of Affise Performance restricts customization and advanced traffic management capabilities.
- Users are frustrated with the **poor UI** of Affise, noting glitches and a less interactive experience.
- Users often face **system glitches** with Affise, including UI issues, lagging, and data loading problems.
- Users find the **pricing plans quite high** , especially for small businesses and teams needing more customization options.
- Users find the **initial learning curve steep** , particularly for advanced features and customization options in Affise Performance.

#### What Are Recent G2 Reviews of Affise Performance?

**"[One of the best platform for performance marketing](https://www.g2.com/survey_responses/affise-performance-review-12199638)"**

**Rating:** 5.0/5.0 stars
*— Arpan J.*

[Read full review](https://www.g2.com/survey_responses/affise-performance-review-12199638)

---

**"[Effortless Conversion Tracking and Powerful Filtering Options](https://www.g2.com/survey_responses/affise-performance-review-11970335)"**

**Rating:** 4.0/5.0 stars
*— Nikoloz L.*

[Read full review](https://www.g2.com/survey_responses/affise-performance-review-11970335)

---


#### What Are G2 Users Discussing About Affise Performance?

- [How do you use Affise?](https://www.g2.com/discussions/how-do-you-use-affise)
- [How do I create a CPA network?](https://www.g2.com/discussions/how-do-i-create-a-cpa-network)
- [What is tune affiliate?](https://www.g2.com/discussions/what-is-tune-affiliate)
- [What does Affise do?](https://www.g2.com/discussions/what-does-affise-do)

### 20. [Matomo (Formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews)
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels. It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests. (Matomo was formerly known as Piwik). Please visit matomo.org for more information.


**Average Rating:** 4.2/5.0
**Total Reviews:** 93
**How Do G2 Users Rate Matomo (Formerly Piwik)?**

- **Sessions - Digital Analytics:** 8.5/10 (Category avg: 8.8/10)
- **Engagement:** 8.5/10 (Category avg: 8.7/10)
- **Trending:** 8.1/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.0/10)

**Who Is the Company Behind Matomo (Formerly Piwik)?**

- **Seller:** [Matomo Analytics](https://www.g2.com/sellers/matomo-analytics)
- **Year Founded:** 2007
- **HQ Location:** Wellington, Wellington
- **Twitter:** @matomo_org (9,590 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/matomo/ (66 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Project Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 50% Small-Business, 28% Mid-Market


#### What Are Matomo (Formerly Piwik)'s Pros and Cons?

**Pros:**

- Customization (1 reviews)
- Data Collection (1 reviews)
- Ease of Use (1 reviews)
- Insights (1 reviews)
- Options (1 reviews)



### What Do G2 Reviewers Say About Matomo (Formerly Piwik)?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **customization capabilities** in Matomo, allowing for easy report and customer journey adjustments.
- Users enjoy the **easy data sorting and customization** in Matomo, enhancing their data collection experience significantly.
- Users find Matomo's interface to be **easy to use** , enhancing data sorting and report customization effortlessly.
- Users value the **ease of data sorting and customization** in Matomo, finding it superior to other platforms.
- Users appreciate the **easy data sorting and customization** in Matomo, enhancing their data collection experience.


#### What Are Recent G2 Reviews of Matomo (Formerly Piwik)?

**"[Easy Data Viewing with Straightforward Custom Reports & Customer Journeys](https://www.g2.com/survey_responses/matomo-formerly-piwik-review-12344411)"**

**Rating:** 4.5/5.0 stars
*— Michael B.*

[Read full review](https://www.g2.com/survey_responses/matomo-formerly-piwik-review-12344411)

---

**"[Best in class analytic, much better than google](https://www.g2.com/survey_responses/matomo-formerly-piwik-review-12661722)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Retail*

[Read full review](https://www.g2.com/survey_responses/matomo-formerly-piwik-review-12661722)

---


#### What Are G2 Users Discussing About Matomo (Formerly Piwik)?

- [What do you like most about Matomo for website analytics, and how does it compare to other tools?](https://www.g2.com/discussions/what-do-you-like-most-about-matomo-for-website-analytics-and-how-does-it-compare-to-other-tools)
- [What is Matomo (Formerly Piwik) used for?](https://www.g2.com/discussions/what-is-matomo-formerly-piwik-used-for)

### 21. [Fospha](https://www.g2.com/products/fospha/reviews)
Fospha is on a mission to build the world’s most complete full-funnel measurement platform. Filling the gap left by the status quo in marketing measurement. Our team of data scientists and marketing experts has over 10 years of experience building models trusted by some of the world’s fastest-growing retail brands. At our core is a proprietary Bayesian Media Mix Model that delivers what legacy tools can’t: daily, impression-led, full-funnel measurement with the rigor to prove incremental revenue. We unify performance across DTC and marketplaces like Amazon and TikTok Shop, giving brands the clarity to optimize for today and plan tomorrow’s growth. Brands working with Fospha are 30% higher ROAS than the market. Fospha. Turns measurement into your strongest competitive advantage.


**Average Rating:** 4.5/5.0
**Total Reviews:** 51
**How Do G2 Users Rate Fospha?**

- **Sessions - Digital Analytics:** 8.7/10 (Category avg: 8.8/10)
- **Engagement:** 7.8/10 (Category avg: 8.7/10)
- **Trending:** 8.2/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

**Who Is the Company Behind Fospha?**

- **Seller:** [Fospha](https://www.g2.com/sellers/fospha)
- **Year Founded:** 2017
- **HQ Location:** Hammersmith, London
- **Twitter:** @wearefospha (642 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5299095/ (152 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 49% Mid-Market, 39% Small-Business


#### What Are Fospha's Pros and Cons?

**Pros:**

- Insights (5 reviews)
- Ease of Use (3 reviews)
- Analytics (2 reviews)
- Attribution Accuracy (2 reviews)
- Attribution Tracking (1 reviews)

**Cons:**

- Filtering Issues (2 reviews)
- Lack of Information (2 reviews)
- Limited Reporting (2 reviews)
- Missing Features (2 reviews)
- Segmentation Issues (2 reviews)


### What Do G2 Reviewers Say About Fospha?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **user-friendly interface** of Fospha, appreciating its insightful tools for informed decision-making.
- Users appreciate the **ease of use** of Fospha, praising its intuitive interface and efficient support team.
- Users find the **insightful analytics** of Fospha invaluable for making informed performance-driven decisions.
- Users value the **accurate measurement of true attribution** with Fospha, enhancing campaign visibility and scaling efforts effectively.
- Users find Fospha's **attribution tracking** invaluable for accurately measuring campaign performance and scaling efforts across channels.

**Cons:**

- Users find **filtering issues** frustrating, expressing that it complicates data organization and consumes too much time.
- Users find the **lack of information** in Fospha cumbersome, hindering efficient data management and analysis.
- Users find **limited reporting** frustrating, seeking more customizable options to better demonstrate channel strengths to leads.
- Users find the **missing editing features** in Fospha limit their ability to customize reports for specific needs.
- Users face **segmentation issues** with Fospha, struggling to isolate granular data from wider ad sets efficiently.

#### What Are Recent G2 Reviews of Fospha?

**"[Fospha allows to adequately attribute & invest impactfully across our Channel & Funnel mix](https://www.g2.com/survey_responses/fospha-review-10412553)"**

**Rating:** 5.0/5.0 stars
*— Trushna P.*

[Read full review](https://www.g2.com/survey_responses/fospha-review-10412553)

---

**"[The Best Attribution Tool on the Market](https://www.g2.com/survey_responses/fospha-review-10396111)"**

**Rating:** 5.0/5.0 stars
*— Jamie E.*

[Read full review](https://www.g2.com/survey_responses/fospha-review-10396111)

---


#### What Are G2 Users Discussing About Fospha?

- [What is Fospha used for?](https://www.g2.com/discussions/what-is-fospha-used-for)

### 22. [GoSquared](https://www.g2.com/products/gosquared/reviews)
Turn more visitors into customers. A suite of integrated products to help you grow your online business. – Analytics: traffic sources, campaign tracking, new visits % – Live Chat: targeted messaging, lead capture, shared team inbox – Customer Data Hub: automatic lead enrichment, company info


**Average Rating:** 4.5/5.0
**Total Reviews:** 74
**How Do G2 Users Rate GoSquared?**

- **Sessions - Digital Analytics:** 9.1/10 (Category avg: 8.8/10)
- **Engagement:** 9.0/10 (Category avg: 8.7/10)
- **Trending:** 8.9/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)

**Who Is the Company Behind GoSquared?**

- **Seller:** [GoSquared](https://www.g2.com/sellers/gosquared)
- **Year Founded:** 2006
- **HQ Location:** London, United Kingdom
- **Twitter:** @GoSquared (5,230 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1498461/ (6 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 45% Small-Business, 37% Mid-Market



#### What Are Recent G2 Reviews of GoSquared?

**"[I really love GoSquared, it's the best!](https://www.g2.com/survey_responses/gosquared-review-6521608)"**

**Rating:** 5.0/5.0 stars
*— Melissa H.*

[Read full review](https://www.g2.com/survey_responses/gosquared-review-6521608)

---

**"[GoSquared helps in Real-Time Analytics and Engaging Customer Insights](https://www.g2.com/survey_responses/gosquared-review-8186696)"**

**Rating:** 4.5/5.0 stars
*— AJAY S.*

[Read full review](https://www.g2.com/survey_responses/gosquared-review-8186696)

---


#### What Are G2 Users Discussing About GoSquared?

- [What is GoSquared used for?](https://www.g2.com/discussions/what-is-gosquared-used-for)

### 23. [Coefficient](https://www.g2.com/products/coefficient/reviews)
Coefficient is a new way to work with your company data better, faster, and more accurately without ever leaving your spreadsheet, integrating with the tools you already use. Install the Coefficient Excel or Google Sheets extension and use it in a new or existing sheet in seconds. Once installed, Coefficient lives as a sidebar companion so your company data is only a couple of clicks away at any time. Any data source that you work with is available directly in your Coefficient sidebar – such as Salesforce, HubSpot, Snowflake, NetSuite, QuickBooks, MySQL, and Looker – with the ability to consolidate your data from multiple systems into one spreadsheet. Use Coefficient filters to easily customize your imports to only work with the data you need, keeping your spreadsheets performant. Quickly go back anytime to add more data in the same report. Never rebuild the same analysis twice by keeping your data up to date with scheduled updates. And, use Coefficient alerts to trigger Slack or email messages anytime your spreadsheet updates. Now, you can turn your spreadsheet into the most flexible, powerful monitoring system across all of your company data. Say “goodbye” to manual data workflows and “hello” to connected spreadsheets.


**Average Rating:** 4.7/5.0
**Total Reviews:** 193
**How Do G2 Users Rate Coefficient?**

- **Sessions - Digital Analytics:** 7.8/10 (Category avg: 8.8/10)
- **Engagement:** 8.0/10 (Category avg: 8.7/10)
- **Trending:** 8.1/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)

**Who Is the Company Behind Coefficient?**

- **Seller:** [Coefficient](https://www.g2.com/sellers/coefficient)
- **Company Website:** https://coefficient.io/
- **Year Founded:** 2020
- **HQ Location:** Palo Alto, CA
- **Twitter:** @coefficient_io (346 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/coefficientworks/ (71 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 47% Mid-Market, 35% Small-Business


#### What Are Coefficient's Pros and Cons?

**Pros:**

- Ease of Use (111 reviews)
- Automation (61 reviews)
- Integrations (47 reviews)
- Easy Integrations (42 reviews)
- Time-saving (42 reviews)

**Cons:**

- Feature Limitations (33 reviews)
- Limited Features (21 reviews)
- Missing Features (15 reviews)
- Limitations (14 reviews)
- Integration Issues (13 reviews)


### What Do G2 Reviewers Say About Coefficient?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Coefficient, finding it seamless and hassle-free for data extraction.
- Users highlight the **automation capabilities** of Coefficient, significantly saving time and streamlining data management processes.
- Users value the **seamless integrations** of Coefficient that enhance productivity between Salesforce, QuickBooks, and Google Sheets.
- Users love the **easy integrations** of Coefficient, enabling seamless syncing between Postgres and Google Sheets effortlessly.
- Users enjoy the **time-saving automation** of Coefficient, regaining hours weekly with effortless data management.

**Cons:**

- Users find **feature limitations** in Coefficient, such as missing multiple filters and frustrating data formatting issues.
- Users note the **limited features** of Coefficient, especially regarding filtering and importing restrictions.
- Users miss the **missing features** like advanced filtering options and seamless chart integration with sheets.
- Users find the **row and filter limitations** of Coefficient restricts their data management and analysis capabilities.
- Users face **integration issues** with Coefficient, including missing features and frustrating data import processes.

#### What Are Recent G2 Reviews of Coefficient?

**"[Efficient, User-Friendly Tool for Integrating Salesforce with Google Sheets](https://www.g2.com/survey_responses/coefficient-review-12701723)"**

**Rating:** 5.0/5.0 stars
*— Ellen Dericks C.*

[Read full review](https://www.g2.com/survey_responses/coefficient-review-12701723)

---

**"[Seamless Database Queries in Google Sheets with Responsive Support](https://www.g2.com/survey_responses/coefficient-review-13098229)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/coefficient-review-13098229)

---



### 24. [Adverity](https://www.g2.com/products/adverity/reviews)
Adverity is the essential marketing data and intelligence platform empowering brands and agencies to turn complex data into confident AI-powered decisions that drive business growth. Through smart, seamless integration, transformation, and governance of data from hundreds of sources, combined with AI tools that equip marketers, analysts, and decision-makers with instant insights, Adverity enables teams to transform data into intelligent action at scale. Adverity is used by leading brands and agencies including Unilever, Bosch, IKEA, Barilla, Forbes, GroupM, Publicis, Dentsu, and more.


**Average Rating:** 4.4/5.0
**Total Reviews:** 312
**How Do G2 Users Rate Adverity?**

- **Sessions - Digital Analytics:** 8.0/10 (Category avg: 8.8/10)
- **Engagement:** 7.6/10 (Category avg: 8.7/10)
- **Trending:** 7.9/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)

**Who Is the Company Behind Adverity?**

- **Seller:** [Adverity GmbH](https://www.g2.com/sellers/adverity-gmbh)
- **Company Website:** https://www.adverity.com
- **Year Founded:** 2015
- **HQ Location:** Vienna, Austria
- **Twitter:** @myadverity (1,757 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5340622/ (312 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Data Analyst, Data Engineer
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 43% Mid-Market, 38% Small-Business


#### What Are Adverity's Pros and Cons?

**Pros:**

- Ease of Use (16 reviews)
- Integrations (11 reviews)
- Data Management (10 reviews)
- Easy Integrations (10 reviews)
- User Interface (10 reviews)

**Cons:**

- Time-Consuming (7 reviews)
- Complex Setup (4 reviews)
- Data Management (4 reviews)
- Difficult Learning (4 reviews)
- Limited Customization (4 reviews)


### What Do G2 Reviewers Say About Adverity?
*AI-generated summary from verified user reviews*

**Pros:**

- Users highlight the **user-friendly interface** of Adverity, making data management and integration a seamless experience.
- Users value the **wide range of integrations** that Adverity offers, enhancing their data management across platforms.
- Users benefit from the **easy integration and workflow** of Adverity, streamlining data management across platforms effortlessly.
- Users value the **easy integrations** of Adverity, seamlessly connecting with diverse marketing platforms for efficient data management.
- Users find Adverity's **clear and friendly user interface** enhances their experience and simplifies data management.

**Cons:**

- Users note that data processing can be **time-consuming** , leading to delays and complications in reporting and testing.
- Users find the **complex setup** process challenging, requiring extensive technical knowledge and support for effective implementation.
- Users find the **data management process overwhelming** initially, leading to challenges with setup and maintenance.
- Users find **difficult learning** due to slow pipeline creation and complex setups, impacting confidence in scalability.
- Users find Adverity's **limited customization** hampers their analysis, necessitating the use of additional tools for better reporting.

#### What Are Recent G2 Reviews of Adverity?

**"[Adverity’s Flexible Dashboards and Powerful Multi-Source Analytics](https://www.g2.com/survey_responses/adverity-review-12834123)"**

**Rating:** 4.5/5.0 stars
*— Franziska K.*

[Read full review](https://www.g2.com/survey_responses/adverity-review-12834123)

---

**"[Simplifies Data Integration with Robust Source Options](https://www.g2.com/survey_responses/adverity-review-13089580)"**

**Rating:** 4.0/5.0 stars
*— Ramin T.*

[Read full review](https://www.g2.com/survey_responses/adverity-review-13089580)

---


#### What Are G2 Users Discussing About Adverity?

- [What is Adverity used for?](https://www.g2.com/discussions/what-is-adverity-used-for) - 1 comment

### 25. [Mode](https://www.g2.com/products/mode-mode/reviews)
Mode is the first BI platform to embrace the way modern data teams work, which enables data leaders to drive more efficient, higher impact analysis and increased data maturity through true self-service. As the unified intelligence layer, Mode maximizes modern data stack ROI and turns data into a competitive advantage for leading businesses across all sectors and stages.


**Average Rating:** 4.5/5.0
**Total Reviews:** 319
**How Do G2 Users Rate Mode?**

- **Sessions - Digital Analytics:** 9.1/10 (Category avg: 8.8/10)
- **Engagement:** 9.1/10 (Category avg: 8.7/10)
- **Trending:** 8.7/10 (Category avg: 8.5/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)

**Who Is the Company Behind Mode?**

- **Seller:** [Mode Analytics, Inc.](https://www.g2.com/sellers/mode-analytics-inc)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California
- **Twitter:** @ModeAnalytics (6,658 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3307518/ (683 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Data Scientist, Data Analyst
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 47% Mid-Market, 29% Enterprise


#### What Are Mode's Pros and Cons?

**Pros:**

- Capabilities (1 reviews)
- Customization (1 reviews)
- Ease of Implementation (1 reviews)
- Ease of Use (1 reviews)
- Efficiency (1 reviews)

**Cons:**

- Complex Setup (1 reviews)
- Complex Usage (1 reviews)
- Data Integration (1 reviews)
- Difficult Learning (1 reviews)
- Initial Difficulty (1 reviews)


### What Do G2 Reviewers Say About Mode?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **clean UI and comprehensive visibility** of Mode, enhancing collaboration between analysts and business users.
- Users value the **customization options** in Mode, enhancing data exploration while meeting diverse user needs effectively.
- Users appreciate the **ease of implementation** with Mode, benefiting from seamless organization-wide access and SSO functionality.
- Users appreciate the **ease of use** in Mode, facilitating seamless access and functionality for both analysts and business users.
- Users value the **efficiency of Mode** for tracking feature usage, enhancing analysis for both analysts and business users.

**Cons:**

- Users find **complex setup** challenging, especially for less technical users needing admin support for integration.
- Users find **onboarding complex** , especially for non-technical users, requiring significant admin support for effective integration.
- Users find **onboarding less technical users challenging** , requiring admin support for effective data source integration.
- Users find **difficult learning** curves for non-technical users, requiring admin support for seamless integration and onboarding.
- Users find the **initial difficulty** challenging when onboarding less technical users, requiring admin support for authentication.

#### What Are Recent G2 Reviews of Mode?

**"[Powerful and Flexible platform for data driven decision making](https://www.g2.com/survey_responses/mode-review-11476277)"**

**Rating:** 4.5/5.0 stars
*— Gopi k.*

[Read full review](https://www.g2.com/survey_responses/mode-review-11476277)

---

**"[Outstanding!](https://www.g2.com/survey_responses/mode-review-7980594)"**

**Rating:** 5.0/5.0 stars
*— Stephan R.*

[Read full review](https://www.g2.com/survey_responses/mode-review-7980594)

---




## What Is Digital Analytics Software?

[Marketing Software](https://www.g2.com/categories/marketing)

## What Software Categories Are Similar to Digital Analytics Software?

- [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)
- [Session Replay Software](https://www.g2.com/categories/session-replay)
- [Product Analytics Software](https://www.g2.com/categories/product-analytics)