I appreciate Exatom for providing great insight into our checkout processes and implementing solutions across the entire website. I like the detailed metrics it offers on each form step, helping me recognize what needs improvement. I also value the great communication they offer and their willingness to implement improvements on the website themselves.

What I like most about Exatom is the level of detail it provides on form usage. Instead of only looking at forms on a high level, Exatom allows you to analyze interaction per individual field. You can clearly see how long users take to complete fields, where they run into issues, how often errors occur, and which error messages are triggered. This makes it possible to optimize forms very precisely based on real data and user behavior. Combined with session replay, Exatom becomes even more powerful. Data alone doesn’t always tell the full story, but being able to watch what actually goes wrong in a session helps you draw better insights and turn them into concrete improvements.

Personally I make the most use out of the field metrics. These metrics are a great way of uncovering previously unknown pain points and opportunities!