What immediately impressed our team is Exatom’s granular form analytics, which pinpoints exactly which fields drive drop-off on our wholesale quote and bulk order forms. We’re a small dairy manufacturer supplying bulk cheese, yogurt bases and fresh dairy products to cafes, grocery retailers and meal prep operators. Before Exatom, our basic analytics only showed form starts and successful submissions, with zero insight into where users were getting stuck. Last spring, traffic to our inquiry form stayed consistent, yet finished submissions kept trending down. Our form provider confirmed there were no technical outages, so we had no clear answers. Once Exatom was live, we discovered most prospects abandoned when asked for projected monthly order volume; many small café operators simply couldn’t provide that number on the spot. We revised the prompt and added a short explanatory note, and drop-off for that field improved quickly. What makes a tangible difference day-to-day is its abandonment recovery engine, which triggers outreach based on a visitor’s actual progress within the form. Our B2B wholesale forms are lengthy, and buyers often get interrupted by store operations or kitchen emergencies mid-fill. Previously, we used a standalone automation tool to blast generic follow-ups to every visitor who landed on the form page. That included casual browsers who only wanted to view our spec sheets, wasting our outreach efforts. A couple months ago, Exatom flagged a cohort of grocery buyers who stopped right after entering their business name and delivery zip code. We built a targeted recovery email referencing the dairy quote they had begun, and this sequence recaptured several high-value leads that would’ve otherwise been lost. We pushed those recovered contacts into our CRM for prioritized sales follow-up. One underrated feature I rely on often is the smart tooltip functionality that lives directly alongside our form fields. Plenty of first-time wholesale buyers are unfamiliar with terms like minimum pallet orders, refrigerated delivery windows and co-pack lead timelines. We used to add a large block of instructions at the top of the form, which made the whole page feel overwhelming and scared some users off. Last quarter, we deployed Exatom tooltips next to these complex fields. For instance, hovering over the delivery region field lists the counties we can serve for refrigerated dairy shipments. We didn’t need website developer support to make these changes, and repetitive support tickets about our ordering requirements dropped noticeably. What keeps us from blind spots is the real-time monitoring alert system that flags sudden spikes in abandonment. Our team is lean, so we don’t have bandwidth to audit form performance daily. A few months ago, we added a new field for organic certification requests, and the update broke mobile formatting. Exatom’s alert popped up within hours, warning us mobile abandonment had surged. We corrected the layout issue the same day. If we’d relied on weekly analytics reports, we would’ve missed dozens of wholesale quote requests over the weekend. When it comes down to it, Exatom complements our existing tool stack rather than replacing it. Our CRM tracks wholesale accounts, cloud storage keeps product specs and lab documentation organized, video conferencing handles buyer and supplier check-ins, and our marketing automation platform distributes product updates. Exatom zeroes in on the form stage, the exact moment countless B2B dairy leads fall through the cracks. It removes guesswork around abandonment causes, lets us smooth confusing form fields quickly, and recovers wholesale prospects who start an inquiry but never hit submit.

I love the availability of Exatom and the fact that it is very responsive. During launch campaigns, it's super convenient because the tools are put online very quickly and optimally to help users fill out the forms. This allows for better conversion and effectively guides users, while standardizing explanations without slowing down or confusing the process. Moreover, the team is really available and speaks several languages, which is a big plus. Finally, even though the installation took a bit of time, everything works very well now.

Exatom empowers us to continuously elevate our website’s user journey and significantly boost our conversion rates. Their deep, data‑driven analyses and rigorous testing methods provide us with crystal‑clear insights into our key pain points and untapped opportunities. What truly sets Exatom apart is their highly professional, reliable collaboration and their proactive approach — consistently delivering fresh ideas and strategic recommendations that move our digital performance forward.