comScore Reviews

Connect points through multiple data sources to discover and take advantage of new opportunities to drive business growth.

Understanding the impact of investment in marketing can make or break a brand's ability to compete and grow. It combines deep data assets with sophisticated data science to help brands invest more in what works and evolve into what does not.

I do not dislike naada since I am new and it has gone well

The convergence of TV and digital has upended the media ecosystem, creating both challenges and opportunities when it comes to measuring audiences and advertising across platforms.

As TV content extends across platforms and digital media to continue to grow, average buyers and sellers rely on Comscore to plan, transact, and media with confidence.

It develops its business around the transforming currency to measure media in a multiplatform world.

Understand the impact of the media and marketing efforts so you can improve ROI and make future decisions with confidence.

Understand and all audiences and advertising everywhere.

Currency transformative tools and planning for the multiplatform world

is an Internet marketing research company that provides marketing data and services for many of the largest Internet companies. Additionally, it keeps track of all Internet data on their researched computers in order to study online behavior.

well at the moment I have not disliked anything about comscore since it has helped me

Measure and maximize the effectiveness of marketing to grow your business.

Understand the performance of your media and marketing activities on all platforms.

With the comprehensive measurement of the effectiveness of the Comscore campaign, you can understand the full impact of your campaign and improve ROI by investing in what works, and evolving in what does not work.

Comscore helped marketing professionals and the company spend more wisely so we can connect with consumers

, quantify the resulting behaviors and understand the performance of specific investments against unique brand objectives.

The best part is that comscore offers one of the largest analytics suites available on display, mobile, video and TV. Due to the scale of its data, it also provides a benchmark for analyzing the advertising industry. Finally, I like the fact that I can track site performance of my company's digital properties.

Due to the large array of products within the comscore platform, it is easy to get lost in the platform. The help section has not been fleshed out very well making it difficult to navigate through the platform and getting the right report. Moreover, it lacks the capability to track programmatic traffic which is unfortunate considering the impact it is having in the digital advertising industry.

If you are using comscore for the first time, I would recommend in partaking the training sessions offered by the company. It is not very user friendly and learning by yourself where everything is can be a frustrating experience.

With comscore, I have a tool that I can use to benchmark my hypotheses to new phenomenons in the industry into quantifiable figures in digital, video and mobile. Moreover, I look at the performance of my company's digital properties.

The data that ComScore is able to provide to local television stations is much more reliable than the other services that are out there. The data is available much quicker than it's competitor, and in a fast paced industry, this is super helpful.

I haven't found a whole lot that I dislike at this point. I'm just thankful to have a service like ComScore to be able to teach and educate clients on what we do.

The business problems that we are solving using ComScore data are vast. The most notable being that we have more up-to-date data to provide our clients. When they are running TV ad campaigns, they want to see exactly how it performs. Having to wait 2-3 months at a time for data isn't helpful, so with ComScore being able to show them within a couple of weeks is great.

comScore is a trusted brand and has an excellent user interface. You can run concurrent reports and it's very easy to cherry pick what you need so that you can do your analysis quickly and effectively.

Product evolution - I wish comScore branched out into providing deeper measurement in mobile, social and SVOD/OTT. Those are business areas where our clients crave more insight and what we currently provide is limited.

comScore has allowed for me to understand who is using my media properties and provides third-party verification that is objective, trusted and accepted by marketers and agencies (clients I do business with).

- Trusted source to pull site traffic and as an apples to apples comparison across partners

- Reach / Frequency Tools

- Ability to pull up and print profiles by partner

- Ability to pull media traffic trends over time

- Ability to pull cross duplication across media partners

- Mobile tracking is still somewhat unreliable

- social platforms are not included

- some major networks are not included (e.g. Turn DMP)

- Reach/frequency tool only allows for input of demo uarantee targeting - we always see higher frequencies and reach when our campaign actually runs

Take a training class. There are so many features I still do not even know how to use after 5 years.

- Ability to compare and evaluate media partners with reliable data that can be compared apples to apples

- Ability to predict the impact/ reach/ frequency of our planned campaign before it runs

I like using comScore to see where competitors are advertising and what creative they are using. I also like using site demographics to determine which sights to run on.

I don't like how all my searches get saved in the tabs. The UI isn't completely user-friendly.

Make sure that you're only paying for offerings that your company will use. It's easy to get excited about video and mobile offerings.

We use comScore to gain insights on what is happening in display advertising. It gives it a lot of insight on site demographics that inform our purchasing decisions.

What is so great about Comscore is that is it 1) a leader in online consumer insights, so 2) it is widely recommended and therefore used by almost every advertising agency that I've ever known. The tool is absolutely great at giving you market data to build media plans or develop an overall marketing strategy based on areas you want to advertising in the online space.

The mobile tracking tech is not quiet there yet. For some websites (such as Pandora) that has predominately mobile site traffic, their consumer metrics are not as accurately reflected as I would like.

Continue to invest in mobile web traffic tracking so when an agency pulled a "Media Metrix" report, mobile AND desktop are rolled up in those results. This is important especially since the majority of users are shifting to using their mobile devices more frequently than their desktop computers.

Comscore helped my marketing team to build an advertising campaign to hit a specific consumer set by showing us were exactly these consumers were online.

validated Campaign Essentials (vCE) offers granular insights with a, single-tag implementation. I can see my user demographics and viewability for each publisher and creative unit within the same dashboard. The user interface is clean and user-friendly.

The user interface can be slow to load/process during peak usage times or when pulling large amounts of data. Reporting is only available in three month chunks and due to potential duplication, they are not additive for an aggregate read; however, the data can be trended over time.

Great team, great service. You'll be very satisfied.

I know where my digital ads are being served, the demographics of the user they are served to, and whether my ads are viewable and brand safe. Dynamic tag allows for single tag to pull publisher, placement, and creative level details across my campaign. I can now work with my publishers to better meet my digital objectives, including better quality placements.

comScore allows us to see buyer behavior traits from all the visitors that go to our nascar.com website

Data is only released monthly, and typicall 2-3 weeks after that months is over.

Since comScore data is public, advertisers and agencies can see the amount of traffic going to our nascar.com website and we use that to sell against.

Reporting on ComScore is quite seamless. It is very clear and transparent. Gives us great insights to present to our clients.

Speed of reporting can be upped a bit. That would really help.

We pull ADHOC.

The ability to have a universal standard across the digital advertising world

I don't feel like the source is extremely accurate, especially when comparing across different platforms (i.e. mobile, desktop, app, video)

Is very complicated to understand R/F within the programmatic space

Looking to pull reach and frequency numbers when putting together client plans. The benefit is that we are able to understand directional reach, but doesn't seem 100% accurate

The vast selection of demo/behavior targeting allows you to get very granular. Also they appear to be measuring all of the major digital publications. They are also working to diversify their mobile measurements, separating out by Apple/iPad & Android, smartphones & tablets, etc. That is also a very welcome development.

The fact that a lot of that same demo/behavior targeting that is available at the national general market level is not available for local market (Key Measures-Local Market reports) or ethnic audiences (African-American, Hispanic, Asian). I have noticed that they are making improvements in this area but faster, please.

Their reach/frequency tool is also wonky & difficult to use.

A good solid resource. If you're new to digital planning but have used traditional media resources (Simmons, MRI, etc.) then adjusting to comScore should be fairly easy. The interface is fairly intuitive, even for traditional media planners.

Determining best digital channels & specific sites/partners to reach target audiences for our campaign, from the early RFP consideration set to final campaign recommendations.

Like all measurement services -- Nielsen for radio and TV, others -- there are pros and cons to the comScore platform. It uses an opt-n cookie for online viewers, and a mathematical formula based on metrics of a market size and placed cookies on individual websites. As a manager in mas media, I used comScore to determine unique visitors and where we ranked among our peers offering similar content in the area.

In comScore, there is probably more data than you will need, but it is good for determining reach into a market and who the audience is that is consuming your content.

You can make comparisons to other websites in your market, but it would be a error by the user to measure gains and losses on a short-term basis among peers, or against other industires.

It is great to help shape content to grow readership in a market area.

I now know where I'm performing in the market compared to my peers. Sometimes it may cause a change in content delivery through A/B testing of content.

Provides me information i need to perform my daily job. The findings help me in creating valuable knowledge and insights for my client. I also like the breadth of data we recieve.

Sometimes i find it difficult to navigate and decide what was right for me. Also i have felt that when you try to pull large amount of data the interface just takes forever to process.

Perfect tool for the work i do, the navigation team is always there to help. I dont think i will consider another source for my research. My client loves the insights derived.

Determining the digital channels and partners that my client should consider for reaching out its target audience for there campaigns

User interface is extremely intuitive and lends itself well to learning through doing. Reports are easy to pull, schedule and read allowing for greater analysis and cross-sectioning of various data points to ascertain the best mediums to reach your target audience.

I never had an qualms with the product in question. The application was always easy to use and lent itself well to newcomers once basic proficiency was acquired.

This is an integral part of any digital media planning/buying agency. Insights gleaned from the product drive effective campaigns resulting in great RoI for clients and agencies alike.

comScore has been integral in our researching of digital properties in order to recommend the best avenues of digital ad placement for our clients.

It's an easy interface that allows you to find a significant amount of data for competitors

More options within the program would be great

Finding analytics for specific client audiences

I love the breadth and the depth of the data provided, and the various layers to which I'm able to extract data.

It could be more comprehensive and user friendly.

Solving problems in deciding which media vendor to pursue for a particular campaign, as well as providing concrete findings to clients.

It's crucial for agencies to have access to comScore. It is an industry standard for measuring digital properties (e.g. unique visitors) across multiple media vehicles (e.g. desktop & mobile). It is also a great planning tool to determine best partners/publishers to do business with to meet your clients' goals (e.g. demo & reach/frequency). On top of this, comScore continues to drive ahead with innovation as our industry continues to evolve (e.g. video, social, tablet, wearables, & smart TVs).

There are of course limitations though. Some I've experienced recently include the inability to measure R/F across multiple vehicles and demos plus the inability to extract easily to excel ONLY the site specific data (e.g. ranking # of UV excluding Networks)..

This is a must have. I cannot think of another source that has been around as long, is as well known for digital as a credible source, or has so many tools that can be accessed online.

My team and I have used comScore to rank best performing partners across multiple vehicles to determine which best fit the needs of the client. We've transfered this data to powerpoint slides to showcase our insights and implications. We've done the same for duplication concerns and reach/frequency requests.

I love that no matter what type of statistics I am looking for, I'll find a trusted, informative piece by ComScore. I recently used ComScore to compare a client's data to industry data for Black Friday revenue, and was able to provide great insight.

Sometimes the reports are inconsistent from year to year, making it hard to find the exact stat you need from a previous year. It would be better if they tried to keep all data points from previous years and just add onto it if there's anything else worth discussing.

Use ComScore's free information to get a sense of what type of data and reports you can get without a paid subscription.

I've realized that I can utilize ComScore's data to share industry insights and trends with my clients, and I don't get any pushback from them if they ask "where are you getting this information?" I also love that it's something where I can share reports easily.

ComScore provides a wide breadth of surveys for both online and offline campaigns & can augment surveys with online panel of 2MM users. Simple integration and connection between behavior and attitudinal data.

Provides strong database of pharma-specific benchmarks.

Control group (from panel) may not have the same intent as exposed (hand raisers) and therefore may not be a true read of site impact on intent

If your goal is to have a long term scalable solution (at a higher cost) that includes a robust ongoing analysis, we would recommend ComScore

Test website content and user experience

Measures impact of online advertising

Measures impact of online video ads

Measures impact of website

Insights into audience size and information for specific demo's, to help inform media plans.

The price is high for our use and number of clients.

Reach of target audience. Making sure we have enough reach so we are not over saturating with media.

I like the ability to research a number of topics very quickly.

Interface tends to be a bit clunky but still easy to navigate.

There is a wealth of information. Take your time and get all you can from it.

Building digital campaigns for clients.

ComScore is able provide insights cross platform including display, mobile, and video

Not every site is measured is tracked so sometimes it is hard to compare potential partners when it comes to reach and traffic

Use it for marketing research even for local market analysis

Looking for insights and learnings when researching potential partners to align with when promoting my client

I recommended a few of Comscores reports to my colleagues, they provided us with insightful and timely information about Latin American markets as well as growth of Social Media in the area.

Maybe more language support, some of the material or presentations were only available in Spanish or English.

We were able to get the pulse of what's happening in our industry across many regions.

As far as digital data goes, comscore is best option out there at the moment. Constantly trying to improve their product.

The data isn’t always that great. Lots of numbers missing in reports. No OTT as of now.

All kinds of usage metrics for publishers that we work with daily.

Comscore produces a lot of data that is relevant when checking who your target market is and with what advertisers you can reach them with.

Comscores system doesn't appear the align with itself and seems to make things more complex then they actually are.

Very steep learning curve when first trying it. You will need to take quite a few trainings and have someone walk you through the process before you will get a small glimpse of everything offered with this product.

We were trying to find a solution for advertisers who could run on a CPA basis and hit our target demo. We were able to find quite a few ad networks and tried most of them that we found through this site.

ComScore has the ability of define and illustrate a brand's demographics fast and efficiently.

The time to collect data has a lag in real-time.

The more information you can take from ComScore, the better.

The benefits of using ComScore have helped me understand more about my target market then I previously knew or realized.

Support staff is very helpful and easily accessible

Pulling reports can be very manual and time consuming

Audience analysis to understand reach of vehicles

platform is easy to use and comprehensive

oftentimes the system is glitchy. data entry is tedious due to limited keyboard functionalities on the site. could definitely use a lot of improvement here. i find myself wasting time trying to re-enter values because the will disappear if I enter data too quickly (not even that quick though.)

always looking for sites that have quality reach and audience. comscore gets right to it, shows me exactly where my audience is at and reveals helpful insights

Comparisons between different websites for mobile and desktop usage

Interface is inflexible. Can't get basic age demos like 25-39. They still don't have a multiplatform median HHI.

Creating stories on why visitors to our sites have the target desired by advertisers compared to others.

I approve of the platform and the ease of reporting.

The product came with lots of bugs. For example, the log-in doesn't allow your password to be remembered.

We monitor all programmatic traffic especially things like viewability and invalid human traffic

Comscore has all the essentials for step one as building media plans

Nothing really. The platform is very comprehensive and easy to use

Provide log ins to everyone who touches client businesses.

Research and analytics to provide rationale to media plans and strategy

Ability to upload multiple keyword sets to track.

The amount of time after and during a month before the data is available.

Trying to increase a brand's presence and ecommerce revenue that already demands much of the market share in an efficient manner. Understanding their presence and where they lose business to is necessary in order to expand. comScore has been helpful in that manner.

The ease of finding what I need within the menus/dashboards

Limited options within the career - occupation filter for reporting; the inability to manipulate reports (look/feel) within comscore and instead have to use excel

Trying to find the top websites (career, news, industry-related or networks) that job seekers use by job type

comScore is undeniably an industry leader in online consumer insights and digital property data measurement. Every agency needs to understand and qualify consumer trends in a way that can be easily digested and communicated to clients. comScore puts in the legwork, with a robust infrastructure.

The interface, while sleek and very powerful, can be slow at times.

Excellent insight tool

Data measurement, consumer insights

Strong digital measurement for industry currency.

Digital Dictionary is hard to understand for new user and can rely on excessive maintenance (for media publishers).

Digital ad sales research. Cross-platform overlap of TV and digital audiences; competitive data.

I like the amount of people used in the panels. I also like the ability to segment the populations

Panels know they are picked, thus taking away the real life feel.

Use as a complementary research tool with real customer data

Industry focus and customer experience preferences and issues

comScore provides me with all of the information I need to perform my job on a regular basis. The company's research and findings assist me in providing knowledge & value for my clients.

No extreme dislikes about comScore at this time.

Althought my experience with comScore is limited, I do recommend at least a trial for anyone looking for data-driven insights on various digital technologies.

comScore allows us to make data-driven decisions about online marketing strategy that will drive impact and value for client programs.

Data measurement capabilities are industry standard.

Metrics are often incorrect and policies can be subjective (eg sbnation sports uniques include 10M uniques from Vice food related websites/audiences).

Offer audience measurement and verification services.

I believe Comscore is really easy to work with.

In my experience I have not found anything I dislike.

Research