Comscore Reviews & Product Details

The platform is easy to understand and figure out if its your first time using it. I was never taught how to use it but am now a pro and have done many pull.

Although I dont always think the data is accurate, I am pleased with how much data the platform actually has and have never not been able to find exactly what im looking for or at the very least, something that is very similar Review collected by and hosted on G2.com.

I often find times where I'm looking at the data it provides and it doesn't always seem accurate.

The tool itself is very janky and although it is easy to use, its incredibly frustrating and I feel like I'm working on a platform from the 90's

this could be my computer too but i find that it often freezes and crashes and not just when I click to pull/ add or take away some break outs. Again, this could just be my computer/network but it happens a few people in my office

It would be nice to be able to see a weekly breakout of data instead of only monthly breakouts. this would help discover more trends

It would be nice if you could look back on past pulls from people within your network without freezing. Although this is not always an issue, it would certainly be helpful

I also wish we could get more information on other countries such as Canada and an overall Europe pull. Unsure if this is already a feature I just dont have access to you but if not, it would be really helpful to add Review collected by and hosted on G2.com.

I have enjoyed using special features like audience duplications between two or more websites in order to find audience affinities and common points of interest. Review collected by and hosted on G2.com.

That there are still markets uncovered in the tool Review collected by and hosted on G2.com.

I like that you can pull in many different metrics and get very specific with the reports. Review collected by and hosted on G2.com.

Building the report is somewhat confusing due to the layout. Review collected by and hosted on G2.com.

I like how comScore provides the Demographic Profile which helped you to pull various metrics. Review collected by and hosted on G2.com.

comScore don't provide the free trial, you have to pay before using it.. Review collected by and hosted on G2.com.

comscore is very helpful when planning media campaigns. I like the flexibility and wide range of choices I can measure. Review collected by and hosted on G2.com.

not every publisher is available unfortunately. Review collected by and hosted on G2.com.

Comscore is helpful when we have to pull reach/frequency for a marketing campaign or information on specific publishers we are using such as reach and composition against our target audience Review collected by and hosted on G2.com.

Not all publishers are available within Comscore and when you pull reach/frequency, not all publishers have enough avails for digital video or desktop and mobile display, which is frustrating Review collected by and hosted on G2.com.

The data that ComScore is able to provide to local television stations is much more reliable than the other services that are out there. The data is available much quicker than it's competitor, and in a fast paced industry, this is super helpful. Review collected by and hosted on G2.com.

I haven't found a whole lot that I dislike at this point. I'm just thankful to have a service like ComScore to be able to teach and educate clients on what we do. Review collected by and hosted on G2.com.

Reporting on ComScore is quite seamless. It is very clear and transparent. Gives us great insights to present to our clients. Review collected by and hosted on G2.com.

Speed of reporting can be upped a bit. That would really help. Review collected by and hosted on G2.com.

As far as digital data goes, comscore is best option out there at the moment. Constantly trying to improve their product. Review collected by and hosted on G2.com.

The data isn’t always that great. Lots of numbers missing in reports. No OTT as of now. Review collected by and hosted on G2.com.

comScore is a trusted brand and has an excellent user interface. You can run concurrent reports and it's very easy to cherry pick what you need so that you can do your analysis quickly and effectively. Review collected by and hosted on G2.com.

Product evolution - I wish comScore branched out into providing deeper measurement in mobile, social and SVOD/OTT. Those are business areas where our clients crave more insight and what we currently provide is limited. Review collected by and hosted on G2.com.

I approve of the platform and the ease of reporting. Review collected by and hosted on G2.com.

The product came with lots of bugs. For example, the log-in doesn't allow your password to be remembered. Review collected by and hosted on G2.com.

It's an easy interface that allows you to find a significant amount of data for competitors Review collected by and hosted on G2.com.

More options within the program would be great Review collected by and hosted on G2.com.

comScore allows us to see buyer behavior traits from all the visitors that go to our nascar.com website Review collected by and hosted on G2.com.

Data is only released monthly, and typicall 2-3 weeks after that months is over. Review collected by and hosted on G2.com.

Comparisons between different websites for mobile and desktop usage Review collected by and hosted on G2.com.

Interface is inflexible. Can't get basic age demos like 25-39. They still don't have a multiplatform median HHI. Review collected by and hosted on G2.com.

Comscore has all the essentials for step one as building media plans Review collected by and hosted on G2.com.

Nothing really. The platform is very comprehensive and easy to use Review collected by and hosted on G2.com.

Strong digital measurement for industry currency. Review collected by and hosted on G2.com.

Digital Dictionary is hard to understand for new user and can rely on excessive maintenance (for media publishers). Review collected by and hosted on G2.com.

The best part is that comscore offers one of the largest analytics suites available on display, mobile, video and TV. Due to the scale of its data, it also provides a benchmark for analyzing the advertising industry. Finally, I like the fact that I can track site performance of my company's digital properties. Review collected by and hosted on G2.com.

Due to the large array of products within the comscore platform, it is easy to get lost in the platform. The help section has not been fleshed out very well making it difficult to navigate through the platform and getting the right report. Moreover, it lacks the capability to track programmatic traffic which is unfortunate considering the impact it is having in the digital advertising industry. Review collected by and hosted on G2.com.

Support staff is very helpful and easily accessible Review collected by and hosted on G2.com.

Pulling reports can be very manual and time consuming Review collected by and hosted on G2.com.

I like using comScore to see where competitors are advertising and what creative they are using. I also like using site demographics to determine which sights to run on. Review collected by and hosted on G2.com.

I don't like how all my searches get saved in the tabs. The UI isn't completely user-friendly. Review collected by and hosted on G2.com.

- Trusted source to pull site traffic and as an apples to apples comparison across partners

- Reach / Frequency Tools

- Ability to pull up and print profiles by partner

- Ability to pull media traffic trends over time

- Ability to pull cross duplication across media partners Review collected by and hosted on G2.com.

- Mobile tracking is still somewhat unreliable

- social platforms are not included

- some major networks are not included (e.g. Turn DMP)

- Reach/frequency tool only allows for input of demo uarantee targeting - we always see higher frequencies and reach when our campaign actually runs Review collected by and hosted on G2.com.

The ability to have a universal standard across the digital advertising world Review collected by and hosted on G2.com.

I don't feel like the source is extremely accurate, especially when comparing across different platforms (i.e. mobile, desktop, app, video) Review collected by and hosted on G2.com.

I love the breadth and the depth of the data provided, and the various layers to which I'm able to extract data. Review collected by and hosted on G2.com.

It could be more comprehensive and user friendly. Review collected by and hosted on G2.com.

Insights into audience size and information for specific demo's, to help inform media plans. Review collected by and hosted on G2.com.

The price is high for our use and number of clients. Review collected by and hosted on G2.com.

I like the ability to research a number of topics very quickly. Review collected by and hosted on G2.com.

Interface tends to be a bit clunky but still easy to navigate. Review collected by and hosted on G2.com.

What is so great about Comscore is that is it 1) a leader in online consumer insights, so 2) it is widely recommended and therefore used by almost every advertising agency that I've ever known. The tool is absolutely great at giving you market data to build media plans or develop an overall marketing strategy based on areas you want to advertising in the online space. Review collected by and hosted on G2.com.

The mobile tracking tech is not quiet there yet. For some websites (such as Pandora) that has predominately mobile site traffic, their consumer metrics are not as accurately reflected as I would like. Review collected by and hosted on G2.com.