# Comscore Reviews **Vendor:** Comscore **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 75 ## About Comscore Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences. Learn more: www.comscore.com ## Comscore Pros & Cons **What users like:** - Users value Comscore's **data accuracy** , benefiting from reliable cross-platform audience measurement in a fragmented media landscape. (2 reviews) - Users find Comscore **extremely helpful** for its user-friendly dashboards and seamless integration across platforms. (2 reviews) - Users appreciate the **ease of use** of Comscore, benefiting from intuitive dashboards and smooth implementation. (1 reviews) - Users appreciate the **ease of use and implementation** of Comscore, facilitating smooth data analysis and integration. (1 reviews) - Users value the **comprehensive data** provided by Comscore, ensuring accuracy across various media platforms. (1 reviews) - Users praise the **responsive customer support** of Comscore, confirming its reliability for tracking performance and trends. (1 reviews) - Dashboard Customization (1 reviews) - Data Collection (1 reviews) - Ease of Implementation (1 reviews) - Users value the **ease of use** of Comscore, facilitating seamless data analysis and integration across platforms. (1 reviews) **What users dislike:** - Users find the **complexity** of Comscore's interface challenging, complicating navigation and understanding of features. (3 reviews) - Users find **difficult navigation** in Comscore due to its complex interface and need for advanced feature understanding. (2 reviews) - Users find the **navigation difficult** , as the complex interface and advanced features hinder their experience. (2 reviews) - Users face **navigation issues** in Comscore due to a complex interface and challenging dashboard transitions. (2 reviews) - Users find Comscore's interface to be **complex to use** , lacking the sophistication needed for efficient querying. (1 reviews) - Users find Comscore's interface **complex to use** , lacking the sophistication expected for an effective user experience. (1 reviews) - Users find Comscore's interface to be **complex to use** , lacking the sophistication expected for analytics tools. (1 reviews) - Users find the **dashboard navigation cumbersome** , often feeling overwhelmed by the volume of calculations and reports. (1 reviews) - Data Accuracy (1 reviews) - Data Inaccuracy (1 reviews) ## Comscore Reviews ### 1. Measuring Audiences Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Anubhav A. | Data Analyst, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** September 11, 2025 **What do you like best about Comscore?** What I like the best about comcore is ease of its use - dashboards are straight, making it easy to analyze the data of the audience. The ease of implementation is very good, as installing measurements for different platforms is quite smooth. Whenever I need assistance, customer aid is responsible, and I often use it to track performance and trends. From cross-platform measurements to the insight of the wide audience, it is impressive the number of characteristics, and makes it very easy to manage the ease of integration with other analytics and reporting tools. **What do you dislike about Comscore?** What I do not like about comcore is that it can feel a little heavy at first due to a large number of calculations and reports. Navigating between the dashboard is not always comfortable, and may take time to understand some more advanced features. In addition, it sometimes requires additional effort or support to achieve very specific or customized insights. **What problems is Comscore solving and how is that benefiting you?** ComScore helps to solve the problem of understanding audience behavior and content performance on several platforms. It gives me reliable insight across platforms, so I can see what content resonates, tracks trends and makes data -driven decisions. This saves time, reduces guesses and helps me plan strategies more efficiently. ### 2. All-in-One Insights Make Comscore Indispensable **Rating:** 5.0/5.0 stars **Reviewed by:** Krista C. | Supervisor, Enterprise (> 1000 emp.) **Reviewed Date:** December 02, 2025 **What do you like best about Comscore?** Comscore is helpful because we can see everything we need all in one place. **What do you dislike about Comscore?** I feel like the month feature of comscore could be changed. SO that a date range could be added in instead. **What problems is Comscore solving and how is that benefiting you?** we can see all of the data we need when making recommendations. ### 3. Valuable tracking platform for user behavior, demographic, consumption habit across various platform **Rating:** 4.0/5.0 stars **Reviewed by:** Irene N. | Programmatic Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** October 03, 2025 **What do you like best about Comscore?** This service delivers comprehensive, cross-platform audience measurement across digital, TV, and other media, ensuring accurate data even in today's fragmented media landscape. **What do you dislike about Comscore?** The user interface is complex and not very intuitive, which makes navigation challenging. Additionally, the measurement methodology may be outdated and does not seem to capture data from newer digital platforms effectively. I also have concerns about the accuracy of the panel-based data and the resulting rankings. **What problems is Comscore solving and how is that benefiting you?** Offering insight into advertising audiences. ### 4. Audience measurement at your fingertips **Rating:** 4.0/5.0 stars **Reviewed by:** Graeme C. | Head of operations, Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2025 **What do you like best about Comscore?** I like the digital measurement Comscore provides using alternative metrics, such as behavioral data. The census based approach works well. **What do you dislike about Comscore?** Not as sophisticated as it should be, and can be complex to use. **What problems is Comscore solving and how is that benefiting you?** Comscore helps advertisers solve cross platform measurement problems, and they help make sense of behavioral analysis and targeting. ### 5. Comscore is Amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Eyder B. | COO & Co-founder, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Comscore?** Comscore is one of the most powerfull tools to analyse audiences, inventory and investments across multiple channels. It`s easy to use and customer support also. This is a tool to use everyday in our market plans **What do you dislike about Comscore?** The results was good, but UX and UI could be better **What problems is Comscore solving and how is that benefiting you?** Comscore helps me to know about channels to use in our digital media plans ### 6. Excellent tool for audience data. **Rating:** 3.5/5.0 stars **Reviewed by:** Milton S. | Associate Creative Project Manager , Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about Comscore?** When it comes to analytics and insight, comScore is a one-stop shop covering a wide range of industries, regions, and issues. In my previous role as an advertising agency strategist, I routinely extracted data from comScore for a single client across several regions. When I used comScore, I had a one-stop shop for all the information I needed. **What do you dislike about Comscore?** The filters can be complicated and lead to inaccurate results, which defeats the purpose of the user's search. To improve the software's usability, this could be addressed. To achieve the results I wanted, I had to spend some time learning how to input the right keywords and pick the right filter. **What problems is Comscore solving and how is that benefiting you?** By offering all-encompassing answers to the problems associated with comprehending and gauging online performance, Comscore tackles the complicated digital analytics landscape. Topics like precise audience monitoring, tracking across platforms, and metrics for content interaction are handled by its advanced technologies. Businesses may enhance their online presence, make data-driven choices, and optimize digital initiatives with the help of Comscore. ### 7. Comscore: Unveiling the Metrics Behind Digital Succes **Rating:** 2.5/5.0 stars **Reviewed by:** Adarsh S. | Civil site engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Comscore?** Comscore stands out for its precise and comprehensive digital measurement solutions, offering businesses invaluable insights into consumer behavior. Their cutting-edge analytics and data-driven approach empower companies to make informed decisions, optimize strategies, and achieve digital success.and its customer support is very good. Comscore has truly simplified the complex world of digital analytics with its user-friendly interface.Comscore's ease of implementation is a breath of fresh air in the often complex world of analytics.Comscore is like that trusty toolbox you don't need every day but are glad to have when you do. While I don't use it on the regular, its frequency of use becomes crucial when diving deep into digital analytics. It's a reliable companion for dissecting data and gaining valuable insights, making it an indispensable tool for anyone serious about understanding the digital landscape.Comscore's seamless integration process makes incorporating their analytics tools a breeze. With user-friendly interfaces and robust documentation, even those with minimal technical expertise can navigate and implement their services effortlessly. **What do you dislike about Comscore?** Comscore's user interface could use a serious facelift. It feels a bit outdated and clunky, making it less intuitive for users who are used to sleeker designs from other analytics platforms. Additionally, the learning curve for navigating the system might deter some users from fully maximizing the potential of Comscore's features. **What problems is Comscore solving and how is that benefiting you?** Comscore addresses the complex landscape of digital analytics by providing comprehensive solutions to the challenges faced in understanding and measuring online performance. Its sophisticated tools tackle issues such as accurate audience measurement, cross-platform tracking, and content engagement metrics. By utilizing Comscore, businesses can make data-driven decisions, optimize their digital strategies, and ultimately enhance their online presence. The benefit lies in gaining actionable insights that lead to more effective marketing, improved user experiences, and a competitive edge in the dynamic digital space. ### 8. Quite useful software for tracking the competition **Rating:** 3.5/5.0 stars **Reviewed by:** Gaurav S. | Associate Director, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Comscore?** The major thing which comscore has that it gives accurate data in maximum times I have used it. **What do you dislike about Comscore?** In terms of cons, I have observed some lack in speed of the software. **What problems is Comscore solving and how is that benefiting you?** Comscore helps in data analytics and competitors tracking however we use this software in many other ways. ### 9. Comscore **Rating:** 4.5/5.0 stars **Reviewed by:** Umar H. | Print Production Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Comscore?** The upside of Comscore lies in its provision of accurate and comprehensive digital media measurement and analytics, aiding businesses in understanding audience behavior, optimizing advertising strategies, and gaining competitive intelligence on a global scale. **What do you dislike about Comscore?** The download of using Comscore is gaining precise insights into digital audience behavior, optimizing marketing strategies, and making informed decisions based on accurate analytics. **What problems is Comscore solving and how is that benefiting you?** Comscore solves challenges in digital media measurement, providing accurate analytics to optimize marketing, enhance audience targeting, and make informed decisions, ultimately benefiting businesses through improved strategies and insights. ### 10. Lots of usable features! **Rating:** 4.5/5.0 stars **Reviewed by:** Joel Neil W. | Recruitment Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Comscore?** The product has so many good features that can be used easily and that can provide the needs in such short time. Used the online assessments tool in HR projects with the analytical tool which was implemented on our referral scheme. The product can also be used every day to track the behaviour of recruitment process in terms of both internal and external candidates. The integration with SAP products worked fine, was easy to implement, delivered the correct data, data transfer were done smooth. **What do you dislike about Comscore?** It was not really needed, but the customer service/support can be more easily approachable, raising a ticket for just a small question shouldn't be so hard. Other than that, the product is good to have. **What problems is Comscore solving and how is that benefiting you?** Solved time consuming tasks easily. ### 11. Comscore is a great ratings **Rating:** 4.5/5.0 stars **Reviewed by:** Scott D. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2023 **What do you like best about Comscore?** Better ratings and easy interface, easy to run reports **What do you dislike about Comscore?** I would prefer the ratings be more specific instead of all household (there is a census calculation to hit the individual demos **What problems is Comscore solving and how is that benefiting you?** Easily run reports by county in order to show rating trends and I have to have them to get customers in various areas ### 12. Enjoy using this **Rating:** 5.0/5.0 stars **Reviewed by:** Tina M. | Supervisor, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Comscore?** This is great for planning and transacting media. It helps make work easier throughout the day. **What do you dislike about Comscore?** Nothing I dislike so far it is great and works well **What problems is Comscore solving and how is that benefiting you?** Helping get work done on time ! ### 13. Review for Media Industry **Rating:** 4.5/5.0 stars **Reviewed by:** Avichal S. | Enterprise (> 1000 emp.) **Reviewed Date:** September 14, 2023 **What do you like best about Comscore?** I have access to the metrics of the industry and it acceptable. Hence, it's easier for my sales team to create credebility for users coming on my website. Besides, the data seem genuine. **What do you dislike about Comscore?** There are certain sub-categories of smaller websites, which are not available. But that should be okay because you can't have access to all the data in the world. **What problems is Comscore solving and how is that benefiting you?** I lead digital sales for my company hence it helps me get the number of visitors on my websites and how the induwsry overall is doing. The dashboard is easy to use. ### 14. Comscore Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2023 **What do you like best about Comscore?** Great at customer service, also love their desire to continue improving their product, it ease of use is significantly better than others **What do you dislike about Comscore?** Does not provide much variables to collect data kn comparison to adobe and conviva **What problems is Comscore solving and how is that benefiting you?** Comscore sddress the complex landscape of digital analytics by providing comprehensive solutions to the challenges faced in understanding and measuring online performance ### 15. A 'must-have' tool for any media agency **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Comscore?** My team finds ComScore to be an incredible tool because it's a 3P solution that helps us understand consumer behavior. Outside of standard audience pulls, custom audiences and reports like Cross-Visitation/Audience Duplication are included as key data points in our decision making process. **What do you dislike about Comscore?** Publisher classifications can be confusing and sometimes it's hard to find certain publishers (they're in ComScore but are listed as a slightly different name than we expected). It requires the extra step of having to reach out to the pub to confirm we're looking at the right entity. **What problems is Comscore solving and how is that benefiting you?** ComScore helps us understand online consumer behavior and the major benefit is that it's a 3P non-bias source of information. We also use it to identify any major consumer overlap between multiple publishers that we plan on working with. ### 16. Metrics for Digital Measurement **Rating:** 4.0/5.0 stars **Reviewed by:** Mark G. | Consultant, Measurement Innovation, Enterprise (> 1000 emp.) **Reviewed Date:** September 07, 2023 **What do you like best about Comscore?** Concise listings of audience data that allows you to make comparisons among sites and categories **What do you dislike about Comscore?** Sometimes the rollups of site listings can be confusing. **What problems is Comscore solving and how is that benefiting you?** Analyzes who is viewing our sites by demographics ### 17. Amazing **Rating:** 4.0/5.0 stars **Reviewed by:** Ankita k. | B, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about Comscore?** data shared , audience profiling and campaign tracking are core key things it helps me to plan a campaign, also helps me to reach the set goals and reach to right targeted audience **What do you dislike about Comscore?** takes tme to deliver teh data , nt sure data share is realiable or not , lots of data pints are not received . especially related to competition . Actual cost & competition details are completly not available **What problems is Comscore solving and how is that benefiting you?** reaching to correct audience , knowing about the right size and touchpoints with spends and other details helps in reaching to the required goals set by clients and for brands ### 18. Best Site for viewership analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2022 **What do you like best about Comscore?** As a product marketier I don't want to place my product on OTT or site which has no viewership. Comscore is the best to provide the generalized data for all the available platforms. I can definitely rely on them for where to put my advertisement so it can reach to the targeted audiences. We have also tried using its competitor Nielson but it's not that perfect as the Comscore. **What do you dislike about Comscore?** There is nothing to dislike as of now. But for online platforms if it's possible to add Age group of the viewers it would be really nice to target with age based products **What problems is Comscore solving and how is that benefiting you?** As we are running small business. Our funds for marketing are really low. So we can't waste our money on every platform we see. So we took help of Comscore to see where the most crowd is and we advertised there. ### 19. Nice Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Sunil E. | Head of marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2022 **What do you like best about Comscore?** Comscore Reports Top News & activities from the desktop **What do you dislike about Comscore?** Does not provide much variables to collect data in comparison to Adobe and Conviva **What problems is Comscore solving and how is that benefiting you?** Gook learning experience and trusted company ### 20. Solid Digital Reach Frequency Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Kendal L. | Planner, Enterprise (> 1000 emp.) **Reviewed Date:** July 20, 2021 **What do you like best about Comscore?** Comscore produces reach and frequency deliveies, enabling us to make informed media recommendations with accurate goals. Comscore often implements new data releases within the MyMetrix interface, such as qSearch Share Tracking reports (Key Measures and Media Trend reports) and Segment Metrix. While most of our plans are national, Comscore has US capabilities but also can tailor to local plans with specific DMAs. There have been a number of times when I've run scenarios for local and the numbers proved our theories! **What do you dislike about Comscore?** There are some limits to partner availability. Our team oftentimes needs to use proxy partners which may be less accurate than what is in our actual buy. **What problems is Comscore solving and how is that benefiting you?** Comscore is a srtong tool for planning, transacting and evaluating media. They use data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, making them a reliable powerful third-party source for measurement of cross-platform audiences. Comscore helps our teams solve the most complex challenges in the media ecosystem by accurately measuring audiences cross-platform. ### 21. Comscore review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Comscore?** Ease of use is significantly good than Nielsen. **What do you dislike about Comscore?** Not the easiest tool to use; requires some training **What problems is Comscore solving and how is that benefiting you?** Reporting dashboards are great, lots of ways to analyze site reach ### 22. User review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Comscore?** It is really helpful and helps you with all statistics, graphs, charts and analytics. **What do you dislike about Comscore?** Should be more user-friendly and easier to understand. **What problems is Comscore solving and how is that benefiting you?** The results are exact. I like how you can categorize and modify the charts according to your search criteria. ### 23. Comscore to to see your data and competitors **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Comscore?** I like that you can run your data and competive data to find out views, uniques and some demo detail. **What do you dislike about Comscore?** I wish there was more demo detail that can be uncovered and more tutorials to best use this cool. **What problems is Comscore solving and how is that benefiting you?** Determining audience data and over multiple periods. This can assess content impact and flow. It's great in terms of productivity and business has increased. ### 24. Great for research **Rating:** 5.0/5.0 stars **Reviewed by:** Renae V. | Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Comscore?** I like that it's easy to find sites and dig into performance **What do you dislike about Comscore?** Missing some websites. Would like to be able to suggest adding sites **What problems is Comscore solving and how is that benefiting you?** Researching website performance before buying advertising ### 25. Benefits of using comscore **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2022 **What do you like best about Comscore?** Comscore reporting is the best way to enalayze.the market, specially compition. **What do you dislike about Comscore?** Real time data is not available. If data gets updated on weekly basis then it can help marketers in more better way. **Recommendations to others considering Comscore:** A better platform fir your all marketing needs. **What problems is Comscore solving and how is that benefiting you?** Competitors analysis Audience research ### 26. Comscore works best for biz **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2022 **What do you like best about Comscore?** Its easy to use, works well with all the clients and considered as trustworthy source for measurement and numbers in India **What do you dislike about Comscore?** Less of competition info, would liked more insights **What problems is Comscore solving and how is that benefiting you?** Numbers and standing in the market while pitching biz to clients ### 27. Great Website Review Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Seth M. | Media Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2021 **What do you like best about Comscore?** Very easy to use - data isn't entirely reliable but seems to be equally unreliable across the board, so it makes for a good comparison tool. **What do you dislike about Comscore?** Data seems to be pretty far off - so I can't rely on this data for benchmarks, but it's suitable for comparisons. **What problems is Comscore solving and how is that benefiting you?** Publisher website traffic comparisons - it's a great tool to help us decide which publishers to use. ### 28. Comscore User **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2021 **What do you like best about Comscore?** Audience site usage, Digital consumption and trends, Media vendor performance, Digital R/Fs, Media insights **What do you dislike about Comscore?** Our subscriptions only have access to US data only **Recommendations to others considering Comscore:** Recommend if looking for a cross-platform measurement of audiences, advertising and consumer behavior that measures multiscreen behavior at scale. **What problems is Comscore solving and how is that benefiting you?** We are answering client questions such as “How many visits have our competitors been averaging every month?” and “How many minutes are consumers spending with video content on CNN? ” ### 29. Comscore **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Comscore?** I like the ability to get internet views to websites quickly and easily. Comscore provides quite a bit of flexibility in providing access to viewership, allowing me to see more than just age/sex etc. **What do you dislike about Comscore?** I wish Comscore's panel and methodology were better. The large panel is good, but I wish it were better representative of some demos and ethnicities. **What problems is Comscore solving and how is that benefiting you?** We use Comscore to get information on website visitors - those on our website and those to other websites. We can get demographic information as well as data on some additional more complex demos ### 30. One of the own of its kind, but lots of kinks **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 02, 2021 **What do you like best about Comscore?** Comscore is one of the only platforms that measures what it does. Digital media metrics are highly coveted among clients, this was one of the only providers that could offer those numbers. **What do you dislike about Comscore?** Complicated UX - it's quite frustrating to pull reports on the platform. Lots of questionable, erroneous, and missing data. **What problems is Comscore solving and how is that benefiting you?** Comscore helped my team understand changing media behaviors. It was one of the only ways we could glimpse into where digital media usage was shifting. Forecasted user behavior was invaluable information for our clients as they determined where to shift their ad dollars. ### 31. Industry Standard But not always reliable **Rating:** 3.5/5.0 stars **Reviewed by:** Cynthia D. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2020 **What do you like best about Comscore?** The platform is easy to understand and figure out if its your first time using it. I was never taught how to use it but am now a pro and have done many pull. Although I dont always think the data is accurate, I am pleased with how much data the platform actually has and have never not been able to find exactly what im looking for or at the very least, something that is very similar **What do you dislike about Comscore?** I often find times where I'm looking at the data it provides and it doesn't always seem accurate. The tool itself is very janky and although it is easy to use, its incredibly frustrating and I feel like I'm working on a platform from the 90's this could be my computer too but i find that it often freezes and crashes and not just when I click to pull/ add or take away some break outs. Again, this could just be my computer/network but it happens a few people in my office It would be nice to be able to see a weekly breakout of data instead of only monthly breakouts. this would help discover more trends It would be nice if you could look back on past pulls from people within your network without freezing. Although this is not always an issue, it would certainly be helpful I also wish we could get more information on other countries such as Canada and an overall Europe pull. Unsure if this is already a feature I just dont have access to you but if not, it would be really helpful to add **Recommendations to others considering Comscore:** Although I wrote a lot of feedback, I think it is a useful too and a great industry standard! In comparison too other vendors, I do believe ComScore is the most accurate **What problems is Comscore solving and how is that benefiting you?** I have found that any time my team have reached out to Com Score about an issue, someone has always responded promptly and we have been able to find a solution or workaround withing 48 hours. ### 32. Leader in the industry **Rating:** 5.0/5.0 stars **Reviewed by:** Thabata C. | Activation Insights Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2020 **What do you like best about Comscore?** I have enjoyed using special features like audience duplications between two or more websites in order to find audience affinities and common points of interest. **What do you dislike about Comscore?** That there are still markets uncovered in the tool **Recommendations to others considering Comscore:** Highly recommended is your need a point of comparison in your industry **What problems is Comscore solving and how is that benefiting you?** Identifying audience Affinities between a media website and brands. This is really helpful because helps you sell products and/or services with data support. ### 33. Useful for audience data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2020 **What do you like best about Comscore?** I like that you can pull in many different metrics and get very specific with the reports. **What do you dislike about Comscore?** Building the report is somewhat confusing due to the layout. **What problems is Comscore solving and how is that benefiting you?** It helps to see what platforms work best for the audience we are looking to target/reach. ### 34. comScore review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2020 **What do you like best about Comscore?** I like how comScore provides the Demographic Profile which helped you to pull various metrics. **What do you dislike about Comscore?** comScore don't provide the free trial, you have to pay before using it.. **What problems is Comscore solving and how is that benefiting you?** It helps me in analyzing the particular audience. ### 35. very helpful **Rating:** 5.0/5.0 stars **Reviewed by:** emilie t. | Senior Media Planner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2019 **What do you like best about Comscore?** comscore is very helpful when planning media campaigns. I like the flexibility and wide range of choices I can measure. **What do you dislike about Comscore?** not every publisher is available unfortunately. **Recommendations to others considering Comscore:** make sure you have potential channels and publishers in mind so you can best utilize the platform. **What problems is Comscore solving and how is that benefiting you?** comscore helps me allocate budgets across channels that are likely to perform well for a given audience using media research. ### 36. Comscore is useful for some report pulls (such as reach/frequency) but is still lacking **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 24, 2019 **What do you like best about Comscore?** Comscore is helpful when we have to pull reach/frequency for a marketing campaign or information on specific publishers we are using such as reach and composition against our target audience **What do you dislike about Comscore?** Not all publishers are available within Comscore and when you pull reach/frequency, not all publishers have enough avails for digital video or desktop and mobile display, which is frustrating **What problems is Comscore solving and how is that benefiting you?** Comscore helps us quantify our marketing campaigns during planning ### 37. A Reliable Source for TV Ratings **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2018 **What do you like best about Comscore?** The data that ComScore is able to provide to local television stations is much more reliable than the other services that are out there. The data is available much quicker than it's competitor, and in a fast paced industry, this is super helpful. **What do you dislike about Comscore?** I haven't found a whole lot that I dislike at this point. I'm just thankful to have a service like ComScore to be able to teach and educate clients on what we do. **What problems is Comscore solving and how is that benefiting you?** The business problems that we are solving using ComScore data are vast. The most notable being that we have more up-to-date data to provide our clients. When they are running TV ad campaigns, they want to see exactly how it performs. Having to wait 2-3 months at a time for data isn't helpful, so with ComScore being able to show them within a couple of weeks is great. ### 38. ComScore - Useful Cross-Platform Measurement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2019 **What do you like best about Comscore?** Reporting on ComScore is quite seamless. It is very clear and transparent. Gives us great insights to present to our clients. **What do you dislike about Comscore?** Speed of reporting can be upped a bit. That would really help. **What problems is Comscore solving and how is that benefiting you?** We pull ADHOC. ### 39. Good for digital usage data **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2019 **What do you like best about Comscore?** As far as digital data goes, comscore is best option out there at the moment. Constantly trying to improve their product. **What do you dislike about Comscore?** The data isn’t always that great. Lots of numbers missing in reports. No OTT as of now. **What problems is Comscore solving and how is that benefiting you?** All kinds of usage metrics for publishers that we work with daily. ### 40. Great Measurement Tool - Still Evolving to Meet Needs as Technology Changes **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2018 **What do you like best about Comscore?** comScore is a trusted brand and has an excellent user interface. You can run concurrent reports and it's very easy to cherry pick what you need so that you can do your analysis quickly and effectively. **What do you dislike about Comscore?** Product evolution - I wish comScore branched out into providing deeper measurement in mobile, social and SVOD/OTT. Those are business areas where our clients crave more insight and what we currently provide is limited. **What problems is Comscore solving and how is that benefiting you?** comScore has allowed for me to understand who is using my media properties and provides third-party verification that is objective, trusted and accepted by marketers and agencies (clients I do business with). ### 41. Decent platform, poor customer service. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2018 **What do you like best about Comscore?** I approve of the platform and the ease of reporting. **What do you dislike about Comscore?** The product came with lots of bugs. For example, the log-in doesn't allow your password to be remembered. **What problems is Comscore solving and how is that benefiting you?** We monitor all programmatic traffic especially things like viewability and invalid human traffic ### 42. I have used ComScore for work **Rating:** 5.0/5.0 stars **Reviewed by:** Anna S. | Media Planner, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2018 **What do you like best about Comscore?** It's an easy interface that allows you to find a significant amount of data for competitors **What do you dislike about Comscore?** More options within the program would be great **What problems is Comscore solving and how is that benefiting you?** Finding analytics for specific client audiences ### 43. Director, Digital Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2017 **What do you like best about Comscore?** comScore allows us to see buyer behavior traits from all the visitors that go to our nascar.com website **What do you dislike about Comscore?** Data is only released monthly, and typicall 2-3 weeks after that months is over. **What problems is Comscore solving and how is that benefiting you?** Since comScore data is public, advertisers and agencies can see the amount of traffic going to our nascar.com website and we use that to sell against. ### 44. comScore MediaMetrix **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2018 **What do you like best about Comscore?** Comparisons between different websites for mobile and desktop usage **What do you dislike about Comscore?** Interface is inflexible. Can't get basic age demos like 25-39. They still don't have a multiplatform median HHI. **What problems is Comscore solving and how is that benefiting you?** Creating stories on why visitors to our sites have the target desired by advertisers compared to others. ### 45. Absolute must for media agency **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2018 **What do you like best about Comscore?** Comscore has all the essentials for step one as building media plans **What do you dislike about Comscore?** Nothing really. The platform is very comprehensive and easy to use **Recommendations to others considering Comscore:** Provide log ins to everyone who touches client businesses. **What problems is Comscore solving and how is that benefiting you?** Research and analytics to provide rationale to media plans and strategy ### 46. Great UI (but too many of them) and solid digital analytics data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2018 **What do you like best about Comscore?** Strong digital measurement for industry currency. **What do you dislike about Comscore?** Digital Dictionary is hard to understand for new user and can rely on excessive maintenance (for media publishers). **What problems is Comscore solving and how is that benefiting you?** Digital ad sales research. Cross-platform overlap of TV and digital audiences; competitive data. ### 47. Useful but has room for improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Timothy K. | Senior Product Analyst, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2016 **What do you like best about Comscore?** The best part is that comscore offers one of the largest analytics suites available on display, mobile, video and TV. Due to the scale of its data, it also provides a benchmark for analyzing the advertising industry. Finally, I like the fact that I can track site performance of my company's digital properties. **What do you dislike about Comscore?** Due to the large array of products within the comscore platform, it is easy to get lost in the platform. The help section has not been fleshed out very well making it difficult to navigate through the platform and getting the right report. Moreover, it lacks the capability to track programmatic traffic which is unfortunate considering the impact it is having in the digital advertising industry. **Recommendations to others considering Comscore:** If you are using comscore for the first time, I would recommend in partaking the training sessions offered by the company. It is not very user friendly and learning by yourself where everything is can be a frustrating experience. **What problems is Comscore solving and how is that benefiting you?** With comscore, I have a tool that I can use to benchmark my hypotheses to new phenomenons in the industry into quantifiable figures in digital, video and mobile. Moreover, I look at the performance of my company's digital properties. ### 48. Overall positive experience, could be more user-friendly **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2017 **What do you like best about Comscore?** Support staff is very helpful and easily accessible **What do you dislike about Comscore?** Pulling reports can be very manual and time consuming **What problems is Comscore solving and how is that benefiting you?** Audience analysis to understand reach of vehicles ### 49. Great tool for advertising insights **Rating:** 4.0/5.0 stars **Reviewed by:** Natalie M. | Account Coordinator, Public Relations and Communications, Enterprise (> 1000 emp.) **Reviewed Date:** September 27, 2016 **What do you like best about Comscore?** I like using comScore to see where competitors are advertising and what creative they are using. I also like using site demographics to determine which sights to run on. **What do you dislike about Comscore?** I don't like how all my searches get saved in the tabs. The UI isn't completely user-friendly. **Recommendations to others considering Comscore:** Make sure that you're only paying for offerings that your company will use. It's easy to get excited about video and mobile offerings. **What problems is Comscore solving and how is that benefiting you?** We use comScore to gain insights on what is happening in display advertising. It gives it a lot of insight on site demographics that inform our purchasing decisions. ### 50. Media Planning Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Kori A. | Senior Manager, Digital Marketing and Media, Cosmetics, Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2016 **What do you like best about Comscore?** - Trusted source to pull site traffic and as an apples to apples comparison across partners - Reach / Frequency Tools - Ability to pull up and print profiles by partner - Ability to pull media traffic trends over time - Ability to pull cross duplication across media partners **What do you dislike about Comscore?** - Mobile tracking is still somewhat unreliable - social platforms are not included - some major networks are not included (e.g. Turn DMP) - Reach/frequency tool only allows for input of demo uarantee targeting - we always see higher frequencies and reach when our campaign actually runs **Recommendations to others considering Comscore:** Take a training class. There are so many features I still do not even know how to use after 5 years. **What problems is Comscore solving and how is that benefiting you?** - Ability to compare and evaluate media partners with reliable data that can be compared apples to apples - Ability to predict the impact/ reach/ frequency of our planned campaign before it runs ## Comscore Discussions - [What is Comscore used for?](https://www.g2.com/discussions/what-is-comscore-used-for) - 1 comment, 1 upvote - [What vital service does Comscore provide to websites?](https://www.g2.com/discussions/what-vital-service-does-comscore-provide-to-websites) - 2 comments - [View Comscore pricing details and edition comparison](https://www.g2.com/products/comscore/reviews?open_modal_url=%2Fpt%2Fproducts%2Fcomscore%2Fwishlists%3Fhost_path%3D%252Fproducts%252Fcomscore%252Freviews%26source%3Dpdp_avatar§ion=pricing&secure%5Bexpires_at%5D=2026-05-14+00%3A59%3A46+-0500&secure%5Bsession_id%5D=218bbb97-0ed1-4f17-a1fe-70cdf419de8a&secure%5Btoken%5D=b73b88ce1983b8c64c84b3e4a98eae31fd6c23467e27b0bb1fbea9c3651f58b1&format=llm_user) ## Comscore Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Data - Audience Data Providers** - Third-Party Data Access - Audience Segmentation - Audience Insights - Custom Audience Creation **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Tools** - Contact Collection - Audience Insights - Social Sharing **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Activation - Audience Data Providers** - Cross-Channel Targeting - DSP Integration - Data Enrichment - Audience Activation **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions - Search Rank **AI Capabilities - Audience Data Providers** - Predictive Audience Modeling **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Comscore Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,529 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,149 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - 4.2/5.0 (1,142 reviews)