Yahoo AdTech DSP

179 reviews

Yahoo AdTech DSP is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV.

Yahoo! Mail

101 reviews

Yahoo! Mail is a web and cloud-based messaging solution that allows you to stay connected to your email with one-tap access to your inbox, multiple Yahoo account support, and instant email alerts from any device.

Flurry Analytics

37 reviews

Integrate Flurry Analytics in five minutes to get basic insights into your users and app performance, or set up advanced analysis of complex events to get a deep understanding of everything your users are doing.

Verizon Media SSP

3 reviews

Verizon Media's Supply Side Platform is a comprehensive solution designed to help publishers maximize their advertising revenue by efficiently managing and monetizing their digital inventory. By integrating advanced technologies and data-driven insights, the platform enables publishers to connect with premium demand sources, ensuring optimal fill rates and competitive pricing. Key Features and Functionality: - Unified Auction Mechanism: The SSP employs a real-time, unified auction process that allows programmatic demand to compete with reserved bids within the publisher’s ad server. This ensures that each ad opportunity is filled with the highest bid, regardless of the demand source. - Advanced Advertising Tools: The platform offers tools like Smartplay Prebid, a server-side integration that exposes inventory to more demand partners using the prebid open-source framework. This enhances transparency in the bidding process and provides visibility into content value with price transparency. - Comprehensive Inventory Access: Publishers gain access to a diverse range of demand sources, including Verizon Media's own demand-side platform , which is integrated with the SSP. This integration facilitates a seamless connection between supply and demand, optimizing revenue potential. - Enhanced Transparency and Control: The SSP provides publishers with greater transparency into auction dynamics, allowing them to better understand the value of their inventory and make informed decisions to optimize their monetization strategies. Primary Value and User Solutions: Verizon Media's SSP addresses the challenges publishers face in the evolving digital advertising landscape by offering a unified platform that streamlines the management and monetization of digital inventory. By facilitating access to premium demand sources and implementing advanced auction mechanisms, the SSP ensures that publishers can maximize their revenue potential. Additionally, the platform's emphasis on transparency and control empowers publishers to make data-driven decisions, enhancing their ability to adapt to market changes and maintain a competitive edge.

Verizon Media Platform

2 reviews

Verizon Media Platform is an integrated digital media solution designed to deliver high-quality, secure, and scalable streaming experiences. Built on a global network with over 130 points of presence across six continents, it ensures efficient content delivery to audiences worldwide. The platform offers a comprehensive suite of services, including content management, encoding, delivery, and monetization, catering to broadcasters, content owners, and enterprises seeking to provide seamless over-the-top (OTT and TV Everywhere experiences. Key Features and Functionality: - Streaming Capabilities: Supports live and on-demand video streaming with adaptive bitrate technology, ensuring optimal playback quality across various devices and network conditions. - Content Delivery Network (CDN: Utilizes strategically located Super PoPs (Points of Presence to provide efficient, low-latency content delivery, enhancing user experience and reducing buffering. - Security Measures: Incorporates robust security protocols, including DDoS protection and secure token authentication, to safeguard content and user data. - Real-Time Streaming: Offers sub-second latency streaming, enabling interactive features like multi-camera viewing and synchronized co-viewing experiences, enhancing audience engagement. - Ad Integration: Features Smartplay Prebid and OTT Smart Auction technologies for dynamic ad insertion, optimizing monetization opportunities through programmatic advertising. Primary Value and User Solutions: Verizon Media Platform addresses the growing demand for high-quality, reliable, and secure digital content delivery. By providing an end-to-end solution, it simplifies the complexities associated with streaming workflows, allowing content providers to focus on creating engaging content. The platform's scalability ensures it can handle varying audience sizes, from niche markets to global events, without compromising performance. Its advanced security features protect against potential threats, ensuring uninterrupted service. Additionally, the integration of real-time streaming and interactive features enhances viewer engagement, fostering a more immersive experience. Overall, Verizon Media Platform empowers businesses to deliver superior digital media experiences, driving audience growth and revenue.

Yahoo App Publishing

1 review

Monetize your app with native and video ads from Yahoo, Flurry, and BrightRoll advertisers.

Flurry Crash Analytics

1 review

Flurry Crash Analytics is a comprehensive, real-time crash reporting tool designed for iOS and Android applications. Integrated seamlessly within Flurry's lightweight Analytics SDK, it enables developers to monitor, analyze, and resolve app crashes efficiently, thereby enhancing user experience and app stability. Key Features and Functionality: - Real-Time Crash Monitoring: Receive immediate updates on crashes, errors, and exceptions, allowing for swift identification and resolution of issues. - Detailed Crash Reports: Access clear descriptions of each issue, including affected devices, operating systems, and the last occurrence, facilitating precise troubleshooting. - Comprehensive Stack Traces: Upload mapping files to obtain detailed stack traces, providing insights into the sequence of calls leading to a crash. - Custom Event Tracking: Log custom events and breadcrumbs to reconstruct user actions preceding a crash, aiding in root cause analysis. - Integration with Development Tools: Automatically create tickets in Jira Cloud for new crashes and receive alerts via Slack or email, streamlining the development workflow. - Unified Analytics Platform: Bundled with Flurry's Analytics SDK, it offers a single solution for both app analytics and crash reporting without the need for multiple SDKs. Primary Value and User Solutions: Flurry Crash Analytics empowers developers to proactively manage and resolve application crashes, ensuring a seamless user experience. By providing real-time insights and detailed diagnostics, it reduces the time and effort required to identify and fix issues. The integration with existing development tools and the unified analytics platform eliminate the need for multiple SDKs, simplifying the development process and minimizing SDK bloat. Ultimately, it helps maintain high app performance and user satisfaction by swiftly addressing stability issues.

Flurry Push

0 reviews

Flurry Push is a free push notification service integrated within the Flurry Marketing Suite, designed to help mobile app developers on Android and iOS platforms effectively re-engage and retain users. By leveraging targeted messaging, Flurry Push enables developers to drive user engagement, enhance retention rates, and ultimately boost app revenue. Key Features and Functionality: - Promotional Campaigns: Schedule push notifications on a one-time, daily, weekly, or real-time basis to promote new features, events, contests, or other app content. - New User Retention: Convert recent app installers into active users by sending tailored messages that encourage continued engagement. - Event-Driven Notifications: Re-engage users by triggering push notifications based on specific in-app events or behaviors. - Actionable Analytics: Monitor and analyze key performance indicators (KPIs and push notification campaign metrics within a single platform, facilitating data-driven decision-making. - Triggered Push Notifications: Automatically dispatch messages based on app install time, user actions, or other defined audience attributes. - Powerful Segmentation: Target users using a range of attributes, including geographic location, demographics, behavior, and device specifics, allowing for precise audience segmentation and personalized messaging. Primary Value and User Solutions: Flurry Push addresses the common challenges of user engagement and retention faced by mobile app developers. By providing a robust, free tool for sending targeted push notifications, it empowers developers to maintain active user bases, re-engage dormant users, and foster long-term app usage. The integration of comprehensive analytics and segmentation capabilities ensures that messaging strategies are data-driven and effectively tailored to diverse user segments, leading to improved user satisfaction and increased app revenue.