MediaMath by Infillion Pros and Cons

MediaMath by Infillion Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the unique campaign categories and exceptional customer support offered by MediaMath by Infillion. (1 mentions)

Users value the unique campaign categories offered by MediaMath and appreciate the excellent customer support. (1 mentions)

Users value the unique campaign options MediaMath offers, alongside excellent customer support to enhance their experience. (1 mentions)

Users value the great customer support of MediaMath, enhancing their experience with unique campaign opportunities. (1 mentions)

Users value the unique campaign categories offered by MediaMath, along with its exceptional customer support. (1 mentions)

Users note some glitches and limited inventory supply, but believe these issues may be temporary. (1 mentions)

Users note the limited features of MediaMath, but hope for improvements as the platform evolves. (1 mentions)

Users notice some software bugs that present temporary obstacles as the platform continues to improve. (1 mentions)

Users experience software instability, with glitches impacting functionality, though improvements are underway. (1 mentions)

Users experience technical issues like glitches and limited inventory, although they are expected to improve over time. (1 mentions)

5 Pros or Advantages of MediaMath by Infillion

1. Ad Management

Users value the unique campaign categories and exceptional customer support offered by MediaMath by Infillion.

See 1 mentions

See Related User Reviews

Teo L.

Small-Business (50 or fewer emp.)

4.0/5

"Mediamath: The first DSP is back!"

What do you like about MediaMath by Infillion?

It gives you the possibility to work on campaigns related with categories which are not available in the other "big" DSPs and has a great customer sup

2. Campaign Management

Users value the unique campaign categories offered by MediaMath and appreciate the excellent customer support.

See 1 mentions

See Related User Reviews

Teo L.

Small-Business (50 or fewer emp.)

4.0/5

"Mediamath: The first DSP is back!"

What do you like about MediaMath by Infillion?

It gives you the possibility to work on campaigns related with categories which are not available in the other "big" DSPs and has a great customer sup

3. Campaigns

Users value the unique campaign options MediaMath offers, alongside excellent customer support to enhance their experience.

See 1 mentions

See Related User Reviews

Teo L.

Small-Business (50 or fewer emp.)

4.0/5

"Mediamath: The first DSP is back!"

What do you like about MediaMath by Infillion?

It gives you the possibility to work on campaigns related with categories which are not available in the other "big" DSPs and has a great customer sup

4. Customer Support

Users value the great customer support of MediaMath, enhancing their experience with unique campaign opportunities.

See 1 mentions

See Related User Reviews

Teo L.

Small-Business (50 or fewer emp.)

4.0/5

"Mediamath: The first DSP is back!"

What do you like about MediaMath by Infillion?

It gives you the possibility to work on campaigns related with categories which are not available in the other "big" DSPs and has a great customer sup

5. Features

Users value the unique campaign categories offered by MediaMath, along with its exceptional customer support.

See 1 mentions

See Related User Reviews

Teo L.

Small-Business (50 or fewer emp.)

4.0/5

"Mediamath: The first DSP is back!"

What do you like about MediaMath by Infillion?

It gives you the possibility to work on campaigns related with categories which are not available in the other "big" DSPs and has a great customer sup

5 Cons or Disadvantages of MediaMath by Infillion

1. Inventory Management

Users note some glitches and limited inventory supply, but believe these issues may be temporary.

See 1 mentions

See Related User Reviews

Pete V.

Small-Business (50 or fewer emp.)

3.5/5

"Friendly and knowledgeable team will go above and beyond to ensure your success."

What do you dislike about MediaMath by Infillion?

Platform is still improving from a few glitches and limited inventory supply, but these seem to just be temporary obstacles.

2. Limited Features

Users note the limited features of MediaMath, but hope for improvements as the platform evolves.

See 1 mentions

See Related User Reviews

Pete V.

Small-Business (50 or fewer emp.)

3.5/5

"Friendly and knowledgeable team will go above and beyond to ensure your success."

What do you dislike about MediaMath by Infillion?

Platform is still improving from a few glitches and limited inventory supply, but these seem to just be temporary obstacles.

3. Software Bugs

Users notice some software bugs that present temporary obstacles as the platform continues to improve.

See 1 mentions

See Related User Reviews

Pete V.

Small-Business (50 or fewer emp.)

3.5/5

"Friendly and knowledgeable team will go above and beyond to ensure your success."

What do you dislike about MediaMath by Infillion?

Platform is still improving from a few glitches and limited inventory supply, but these seem to just be temporary obstacles.

4. Software Instability

Users experience software instability, with glitches impacting functionality, though improvements are underway.

See 1 mentions

See Related User Reviews

Pete V.

Small-Business (50 or fewer emp.)

3.5/5

"Friendly and knowledgeable team will go above and beyond to ensure your success."

What do you dislike about MediaMath by Infillion?

Platform is still improving from a few glitches and limited inventory supply, but these seem to just be temporary obstacles.

5. Technical Issues

Users experience technical issues like glitches and limited inventory, although they are expected to improve over time.

See 1 mentions

See Related User Reviews

Pete V.

Small-Business (50 or fewer emp.)

3.5/5

"Friendly and knowledgeable team will go above and beyond to ensure your success."

What do you dislike about MediaMath by Infillion?

Platform is still improving from a few glitches and limited inventory supply, but these seem to just be temporary obstacles.

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David C.

Growth Marketing Strategist

Mid-Market (51-1000 emp.)

12/5/2025

"Powerful Control, Needs UI Overhaul"

4/5

What do you like best about MediaMath by Infillion?

I like the transparency and control over spending that MediaMath by Infillion provides. Review collected by and hosted on G2.com.

What do you dislike about MediaMath by Infillion?

I don't like that the UI seems outdated and not very intuitive. There are too many nested menus, making it very awkward to navigate. Also, the reporting dashboard should update faster. The initial setup wasn't very easy; it felt complex and time-consuming. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

7/9/2025

"Media Math is very attentive and prompt to delivery for all of your business solutions needs."

5/5

What do you like best about MediaMath by Infillion?

I like that they a can integrate a cross channel approach to reach the same target audience demo with multiple touch points screen to screen which amplifies reach and frequency against most campaigns. Review collected by and hosted on G2.com.

What do you dislike about MediaMath by Infillion?

In some compacities there has been a few ad campaigns that underperformed industry performance benchmarks. There is room for improvement and the need for more suggestions for campaign optimizations across programmatic campaigns. Review collected by and hosted on G2.com.

Pete V.

Director, Media Operations

Small-Business (50 or fewer emp.)

10/23/2024

"Friendly and knowledgeable team will go above and beyond to ensure your success."

3.5/5

What do you like best about MediaMath by Infillion?

Competitive cost per click and CPMs across high quality publishers. Review collected by and hosted on G2.com.

What do you dislike about MediaMath by Infillion?

Platform is still improving from a few glitches and limited inventory supply, but these seem to just be temporary obstacles. Review collected by and hosted on G2.com.

Teo L.

Head of Laugh Media & Programmatic Specialist

Small-Business (50 or fewer emp.)

10/29/2024

"Mediamath: The first DSP is back!"

4/5

What do you like best about MediaMath by Infillion?

It gives you the possibility to work on campaigns related with categories which are not available in the other "big" DSPs and has a great customer support. Review collected by and hosted on G2.com.

What do you dislike about MediaMath by Infillion?

I don't have something in mind for the moment. Review collected by and hosted on G2.com.

David T.

Mid-Market (51-1000 emp.)

5/23/2023

"A DSP with tools for beginners and experts"

5/5

What do you like best about MediaMath by Infillion?

Its ease, practicality, and wide catalog of 3rd party data, as well as the ease of connecting with 1st party data and different data sources that allow campaigns to be enhanced. Review collected by and hosted on G2.com.

What do you dislike about MediaMath by Infillion?

Online support, although optimal in terms of timing, sends the manual that one has already seen and does not provide, on some occasions, an instruction or guide that solves a problem. Review collected by and hosted on G2.com.

Verified User in Gambling & Casinos

Mid-Market (51-1000 emp.)

11/1/2022

"Decent DSP overall"

3.5/5

What do you like best about MediaMath by Infillion?

The support from their publishing team has helped us reach out to new publishers and create new PMP deals, as well as supported us in connecting with platforms such as Twitch or Spotify for instance. Review collected by and hosted on G2.com.

What do you dislike about MediaMath by Infillion?

Their UI / UX. The platform's UI still looks very old (in 2022) and doesn't age well. Their reporting section isn't very intuitive and can also be frustrating to use, even after using it for a while. Review collected by and hosted on G2.com.

Recommendations to others considering MediaMath by Infillion:

It's a good platform overall but there are plenty of equivalents on the markets providing the same level of service and support. Make sure to run a proper RFP and evaluate the rates of multiple DSPs before signing a deal (platform fee / management fee). Review collected by and hosted on G2.com.

What problems is MediaMath by Infillion solving and how is that benefiting you?

We've been using Mediamath for several years in-house and on managed service for all types of programmatic media buying activities. Overall the experience with the platform and the support from their teams have been relatively good. We've tested numerous strategies and run various campaigns, including DOOH, audio etc. Their platform has helped us access a wide range of inventory and scale up our reach across multiple buying mediums. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

6/4/2021

"Great DSP for agencies"

4/5

Describe the project or task MediaMath by Infillion helped with:

MediaMath has helped us to scale our programmatic campaigns with an easy-to-use interphase and vast options of bidding strategies.

We have used it to expand the reach on our campaigns with outstanding results with low CPAs and with premium inventory available on the platform at very competitive CPMs. Review collected by and hosted on G2.com.

What do you like best about MediaMath by Infillion?

The DSP is very easy to use, and their available ad exchanges, as well as data integrations options, are quite complete.

Also, their team is very competent and knowledgeable about their product and the industry as a whole. Review collected by and hosted on G2.com.

What do you dislike about MediaMath by Infillion?

Their reporting capabilites need to improve. It is not granular enough and you cant correlate variables to increase your optimization efforts and improve campaign results Review collected by and hosted on G2.com.

Recommendations to others considering MediaMath by Infillion:

Make sure you follow the best practices guideline provided by their team as for us they worked really well.

Also, set up different bidding strategies on the same campaign to improve results. Review collected by and hosted on G2.com.

What problems is MediaMath by Infillion solving and how is that benefiting you?

MediaMath has increased our programmatic offering by expanding our reach and diversifying our DSP mix to get more unique users without an increase on CPM prices. Review collected by and hosted on G2.com.

Soufiane E.

Trader Media & Account Manager - Pôle Programmatique-RTB

Internet

Small-Business (50 or fewer emp.)

11/25/2021

"average experience"

3/5

What do you like best about MediaMath by Infillion?

The fees are lowest than other DSP like DV360 Review collected by and hosted on G2.com.

What do you dislike about MediaMath by Infillion?

Very limited on targeting, not very adapted to the moroccan Reach Review collected by and hosted on G2.com.

Verified User in Broadcast Media

Enterprise (> 1000 emp.)

7/16/2020

"Solid DSP/Buying platform"

4/5

What do you like best about MediaMath by Infillion?

Provides easy access to a wide variety of buying pools. Allows advertisers to bring in their own offline/digital/partner audiences for retargeting, look-a-like modeling, or suppression. Review collected by and hosted on G2.com.

What do you dislike about MediaMath by Infillion?

Can get a little expensive. Doesn't have access to certain PMPs Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

11/15/2019

"Great easy to navigate tool"

4.5/5

What do you like best about MediaMath by Infillion?

Simple to navigate around the tool. The left hand bar makes it easy to filter through campaigns, audiences and reporting. Review collected by and hosted on G2.com.

What do you dislike about MediaMath by Infillion?

Would be good to be able to group campaigns and strategies and see an overall campaign performance regardless of whether done via PMP or if set up as a separate campaign. This would help to make the campaign page cleaner and easier to locate and interpret results Review collected by and hosted on G2.com.

Recommendations to others considering MediaMath by Infillion:

Worth having a conversation with mediamath team to understand potential opportunities for your business Review collected by and hosted on G2.com.

What problems is MediaMath by Infillion solving and how is that benefiting you?

We are still expanding how we use mediamath but we are starting to explore the programmatic benefits in greater detail. I expect us to work more closely with mediamath on this in 2020 Review collected by and hosted on G2.com.