Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it co
Also listed in Conversation Intelligence, Business Scheduling, Sales Engagement, AI Sales Assistant, Sales Enablement

What I like most about HubSpot Sales Hub is the flexibility it gives us to build the system around how our sales team actually works.
We used the private app feature to connect our company website to HubSpot, so online enquiries are automatically created as contacts and assigned to sales representatives via round-robin. This reduces the risk of leads being missed or followed up late, because every enquiry has a clear owner from the start.
I’ve also used the API to strengthen our duplicate-management process. When a new contact or lead comes in from an online source, the system checks the existing database within seconds which is over 50,000 contacts which is quite fast. Clear duplicates can be merged automatically, while more complex cases are routed into review tasks. This saves time, cuts down on manual effort, and helps prevent two salespeople from following up with the same customer.
We also connected 3CX to HubSpot through a private app, which allows sales calls to be recorded and linked to the correct contact record. As a result, the team has a clearer history of customer conversations and can rely less on manual notes.
Overall, HubSpot has helped us improve lead assignment, follow-up, data quality, and accountability. The private apps and API are especially valuable because they let us automate routine work and solve real operational problems in a way that fits our process. Review collected by and hosted on G2.com.
Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.
Also listed in Sales Planning, Business Scheduling, Revenue Operations & Intelligence (RO&I), Conversation Intelligence, Sales Engagement

From an implementation perspective, Sales Cloud integrates well with other Salesforce products such as Service Cloud, Experience Cloud, Data Cloud, and MuleSoft, making it a strong platform for enterprise digital transformation rather than just a CRM. Review collected by and hosted on G2.com.
Pipedrive is a web-based sales CRM software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process so they can focus on se
Also listed in Email Marketing, Sales Analytics, Sales Performance Management, Email Tracking, Online Form Builder

As an experienced sales pro who has used most CRMs on the market, I love the visual ease of the Kanban view of deals. What makes this even better, is that I can customise the cards/view and see all the key data at once, making tracking deals much easier. The easy sequences for leads also stand out as a favourite feature for me. It's very visual, which helps in tracking hot leads and deals more efficiently than conventional CRM systems, ensuring that you focus your time on the real prospects.
Also, easy integration with our other tools, and email sync, so all the data is visible in place.
Something you don't notice, as it is just so normal now, is the speed and performance of it too, regardless of whether you are in the customer, deal or reports view, yet being very competitively priced too. Regular update webinars help to get the best out of the system too, with a dedicated support team who has been able to answer all our questions. Future AI features look exciting, too, with some already implemented and in daily use. Review collected by and hosted on G2.com.
Substrata is a real-time, socially-aware AI sales coaching platform for Professional Dealmakers. It is trained to understand the 'social dance' between sellers and buyers, hel
Also listed in Email Tracking, Sales Analytics, AI Sales Assistant, Revenue Operations & Intelligence (RO&I), Conversation Intelligence

Substrata's Q for Email module goes far beyond basic call recorders by reading under-the-surface text dynamics. Before hitting send on high-stakes proposals, I run drafts through the Response Simulator to see if my message sounds overly eager or firm. During live calls, SoundWave highlights subtle nonverbal cues like onset pause patterns (awkward silences after pricing) and speech velocity modulations. Review collected by and hosted on G2.com.
The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisio
Also listed in Revenue Operations & Intelligence (RO&I), Conversation Intelligence, Sales Engagement, AI Sales Assistant, Sales Coaching

Gong has completely transformed how we manage our pipeline. The real game-changer for us isn’t just call recording; it’s the applied AI that helps remove subjective bias from our CRM notes. The sentiment analysis and automated insights make it easier to spot deal risks that would have previously gone unnoticed. What’s especially impressive is how the platform stays so robust while still feeling extremely intuitive to use. At this point, we’re no longer making decisions based on opinions—we’re basing them on the reality of our customer interactions. Review collected by and hosted on G2.com.
Close is an all-in-one sales CRM designed to increase sales productivity for sales teams. With built-in calling, email, SMS, and more, sales teams are able to close more deals
Also listed in Auto Dialer, Outbound Call Tracking, Sales Analytics, AI Sales Assistant, Sales Engagement

I use Close for everything sales related and it gives me visibility and clarity in my sales pipeline. I appreciate having a centralized place for all my leads with a clear view of every contact's history and actions taken. The transition from tools like HubSpot, which felt clunky and heavy, to Close has been refreshing as it provides an immediate and actionable view of each lead. I find it the best CRM for cold outreach en masse and lead generation. I really like the view and design of the tool; it feels very light to use. It's also very responsive and has tons of integrations. I love how it makes the brain fog of a heavy tool disappear and saves so much time navigating. I also found the initial setup of Close to be easy, definitely worthy of 5 stars. Review collected by and hosted on G2.com.
With Clari, sales leaders get instant insight about their forecast and deal progress, with a direct line to reps to coach and align on next steps to close.
Also listed in Revenue AI Platforms, Business Scheduling, Customer Revenue Optimization, Conversation Intelligence, Sales Engagement

From an operations standpoint, Clari adds structure and consistency to forecasting in a way that’s hard to achieve with native Salesforce alone. The inspection tools, activity tracking, and snapshot history provide a clearer view of deal progression and rep behavior over time, which helps diagnose gaps and reinforce adherence to the sales process. When everything is running smoothly, it cuts down on manual effort and creates a single place to align forecasts across sales, RevOps, and leadership.
Clari also integrates well into the broader sales tech stack, particularly through its tight connection to Salesforce and its alignment with tools like Salesloft. That makes it easier to tie together pipeline health, seller activity, and forecast outcomes in one view, which is essential for managing performance and making informed decisions. Review collected by and hosted on G2.com.
CRMOne is a comprehensive customer relationship management (CRM) software designed to streamline business operations and enhance customer interactions. It offers a user-friend
Also listed in Business Scheduling, Website Builder
CRMOne offers a clean and user-friendly interface that makes it easy to manage leads and customer data in one place. The customizable workflows and organized dashboards help sales teams stay aligned and work more efficiently, while the support team is responsive whenever assistance is needed. Review collected by and hosted on G2.com.
Simple All-in-One Marketing Software. With awesome software tools backed by a dedicated support team to make every part of your marketing more effective.
Also listed in Online Form Builder, Landing Page Builders, A/B Testing, Email Tracking, CRM

I have been using EngageBay for our team for a while now, and the features I use the most are Broadcasts and Email Templates. I send regular updates announcements, reminders and follow-up emails, so having everything in one place has made the process much easier.
The email templates have been especially useful because I no longer have to write the same messges repeatedly. I created templates for common conversations and simply make small changes whenever needed. It keeps my communication consistent and saves a lot of time during busy days.
I also like that creating and sending broadcasts is straightforward. Segmenting contacts before sending emails is simple, which helps me avoid sending the wrong message to the wrong audience. Review collected by and hosted on G2.com.
SmartWinnr is a sales learning and productivity platform that helps your sales team to retain product knowledge, guarantees a uniform messaging during customer interactions, a
Also listed in Sales Training and Onboarding, Sales Gamification, Sales Coaching, Sales Performance Management, Sales Compensation
SmartWinnr AI role plays are now being used for new hires, as well as to help our field force in different Channels practise their messaging. We have multiple role plays created in across different customer personas that cater to the products that they are selling. SmartWinnr has very successfully customised the role play scenarios to mirror real conversations. Review collected by and hosted on G2.com.
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaign
Also listed in AI Marketing Agents, WhatsApp Marketing, CRM, Email Deliverability, Pop-Up Builder
What I value most about ActiveCampaign is the flexibility it gives me to create targeted and personalized email campaigns. The automation features make it easy to respond to different customer actions and guide contacts through a clear journey. I also find the tagging and segmentation tools very helpful, because they allow me to organize my audience and send more relevant messages to the right people. Review collected by and hosted on G2.com.
monday CRM is a dedicated sales platform that enables business owners, sales teams, and RevOps to manage the entire sales cycle from pre- to post-sales — managing all customer
Also listed in Email Tracking, Sales Performance Management

It’s been very easy to use and integrate, and it was simple to get my staff to start using all the platforms I’ve created. I really like the automations I can set up because they help me monitor performance. I can also track my staff’s performance easily, and I appreciate being able to incorporate all my boards within each other. Review collected by and hosted on G2.com.
Pipeline-centric CRM built and priced for small businesses
Also listed in Sales Engagement, Email Tracking, Outbound Call Tracking, Sales Analytics, Sales Performance Management

What I like best about Bigin by Zoho CRM is its simplicity and ease of use. The interface is clean and intuitive, making it easy for our team to manage leads, track follow-ups, and monitor the sales pipeline without a steep learning curve. Setting up custom pipelines and automations is straightforward, and the email integration helps us keep all customer communication in one place. It has improved our lead management process and ensures that no opportunity is missed. Review collected by and hosted on G2.com.
Spinify gamifies business activities for all target based employees.
Also listed in Sales Performance Management, Gamification, Sales Coaching

I love how Spinify updates in real time and shows trends and predictions. It's really good at keeping things light and fun, especially with the seller celebrations like playing music videos and songs. It links really well with our CRM too, giving us something to cheer about during awards. Also, the setup was extremely easy, seamless, and everyone was able to move on to it within one day. Review collected by and hosted on G2.com.
Remuner is the variable compensation platform that helps you perfectly align your company and employee goals and incentives by automating all aspects of sales commission plans
Also listed in Sales Performance Management, Compensation Planning, Sales Gamification

They are very advanced in comparison to other companies we have looked at. With an AI tool available and easy to follow platform, it's a pleasure to use. We had only 3 queries from the sales team on delivery which is unheard of! Review collected by and hosted on G2.com.
CaptivateIQ is a new sales commissions platform designed to make your life easy again.
Also listed in Compensation Planning, Sales Coaching, Sales Analytics, Sales Performance Management, Sales Intelligence

Easy to use, flexible, and great for dashboarding.
Love what-if modeling and ability to create commissions cost forecasting Review collected by and hosted on G2.com.
QuotaPath helps sales teams measure performance, track commissions, and increase earnings. Onboarding takes minutes, not months so you can close more deals.
Also listed in Sales Performance Management, Sales Analytics
I appreciate QuotaPath because it allows me to see what my commissions are going to be at the end of the month and at the end of the quarter. It gives me insight into how my commissions are going to be distributed, so I'm able to have a clear insight into what my pay is gonna be. The platform is pretty intuitive, and it serves our needs pretty well. Before using QuotaPath, we were pretty much flying blind, and it gave us the insight into which aspects of our compensation plan we were gonna get compensated on and the breakdown from there. It's been really good. Review collected by and hosted on G2.com.
Use Capsule to keep track of people and companies you do business with, communications with them, opportunities in the pipeline, and what needs to be done when.
Also listed in Construction CRM

I have used Capsule for over 10 years. It integrates really well with my other software such as Xero and Transpond. Its extremely easy to use, it enables me to track my projects efficiently, as well as update any notes from recent contact. The new AI tools are really helpful, I am able to send an email in seconds using the AI email tool. Their customer service is excellent, and they offer webinars to help you use the software to your best ability. I think it is priced really well, and the software itself saves a lot of time when dealing with customer management. Review collected by and hosted on G2.com.

Attio's biggest strength is how flexible the underlying data model is. You can create custom objects and build real relationships between them without fighting the tool. Setting up a many-to-one relationship or a join between two objects takes minutes, and records stay cleanly linked across the entire workspace. Most CRMs force everything into a rigid contact/company/deal structure, and Attio just doesn't do that, so you can model the CRM around how a business actually works.
The interface is also genuinely fast. Filtering and sorting large lists doesn't lag, even on workspaces with thousands of records, and the keyboard-driven navigation makes day to day data work quick once you learn it.
The API and developer experience are another real strength. It's well structured and predictable, which makes automations, integrations, and imports straightforward to stand up. Between the flexible schema, the speed, and the solid API, it's one of the few CRMs that gets out of your way instead of dictating how you have to work. Review collected by and hosted on G2.com.
Performio is the stand-out incentive compensation software for companies who are serious about driving a high-performance culture. We are committed to measuring performance &
Also listed in Sales Performance Management

I use Performio for my team's KPI performance and appreciate how it simplifies working on commissions and accessing accurate data. The easy UI/UX interface with simplified navigation and an easy login procedure makes Performio stand out from other platforms. It provides me with live data without errors or delays, and I like how I can easily extract data into Excel for presentations. Performio helps me ensure my work is more accurate and factual, as I base insights on the numbers I obtain through it. It also aids in identifying team members who need coaching, making my leadership role more effective. The initial setup was straightforward, done mostly by our IT department, and I set up the app on my phone myself. I highly recommend Performio for its reliability and accuracy, giving it a definite 10. Review collected by and hosted on G2.com.