Our measurement tools capture advertising’s impact on shopping behavior across Amazon and on third-party sites and apps, helping businesses optimize marketing strategies to achieve results.
Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applications. This unified solution enables users to effectively plan, activate, and analyze marketing campaigns across multiple channels, ensuring a deeper understanding of audiences and improved marketing outcomes. Key Features and Functionality: - Data Management Platform (DMP): Centralizes first-part
Turn customer value into retention and growth. Certinia Customer Success Cloud is the only solution that unifies the entire customer journey on a single platform, moving your team from ""firefighters"" to value architects. Powered by Veda AI, the platform transforms fragmented data into actionable signals, ensuring that what was sold, delivered, and realized stays fully aligned. By providing full context across every touchpoint, Certinia empowers your CS organization to drive Net Revenue Retenti
Deltek Cobra is a robust cost and earned value management (EVM) software designed to help organizations effectively manage project costs, ensure compliance with industry standards, and forecast performance outcomes. It seamlessly integrates with leading scheduling tools, providing flexibility to meet stringent cost management requirements, including those mandated by government agencies such as the Department of Defense (DoD), Department of Energy (DoE), Department of Transportation (DoT), and N
Microsoft Purview Compliance Manager is a comprehensive compliance management solution designed to help organizations simplify the complexities of regulatory adherence and risk management. By offering a centralized platform, it enables businesses to assess, monitor, and improve their compliance posture across various standards and regulations. This tool is particularly beneficial for organizations operating in multicloud environments, providing continuous assessments and actionable insights to m
Streamforge is a business intelligence platform purpose-built for the creator economy, empowering B2B brands with deep insights into influencers, audiences, and market trends. By analyzing audience demographics, interests, and performance metrics at scale, Streamforge enables brands to make data-backed decisions when identifying ideal influencers and optimizing campaigns. The platform helps brands uncover new opportunities, measure impact, and drive growth, transforming influencer marketing into
BlueCat LiveAssurance is a proactive observability and automation solution that helps organizations avoid network disruption by continuously monitoring, diagnosing, and remediating issues before they impact performance. It delivers deep visibility into network and security infrastructure, combining automated triage, anomaly detection, and machine learning to identify root causes quickly. LiveAssurance continuously measures configuration, security, and performance metrics across network devices,
MasterClass at Work is a dynamic corporate training platform that leverages the expertise of world-renowned professionals to enhance employee development and drive business success. By offering access to over 3,500 video lessons taught by more than 200 instructors, MasterClass at Work empowers employees at all levels—from entry-level staff to executives—to acquire holistic skills that are applicable both in the workplace and beyond. Key Features and Functionality: - Extensive Content Library:
Arkreach specializes in online news consumption behaviour data, analyzing user data from 150,000 news sources to enable accurate PR media planning, impact measurement, and journalist assessment. Arkreach's approach focuses on Progressive Metrics, tracking readers' online news consumption patterns to inform data-led PR planning and strategies. It offers features such as media list crafting, performance measurement, content optimization, and crisis navigation, suited to the dynamic reader behaviou
Baden Bower is a pioneering public relations agency that guarantees media placements, ensuring brands achieve significant visibility and credibility. By leveraging an extensive network of over 700 publications across five continents, Baden Bower crafts compelling narratives that resonate with target audiences, delivering measurable results. Their innovative approach combines traditional PR expertise with advanced technologies like AI and data analytics, optimizing campaign efficiency and providi
Terminalfour is a comprehensive digital engagement and web content management platform specifically designed for higher education institutions. It empowers universities and colleges to enhance their online presence, streamline content management, and implement effective digital marketing strategies to recruit, retain, and engage students and staff. Key Features and Functionality: - Content Management: Allows institutions to manage multiple websites efficiently, ensuring brand consistency and a
Azure Monitor is a comprehensive monitoring solution designed to maximize the availability and performance of applications and services across cloud and on-premises environments. It collects, analyzes, and acts on telemetry data, providing deep insights into system behavior and facilitating proactive issue resolution. By offering end-to-end observability, Azure Monitor enables organizations to maintain optimal operational health and enhance user experiences. Key Features and Functionality: - U
Discover the Secret Life of the Firm At InVerbis we uncover the actual execution of your operations and guide you on how to reduce waste, rework and therefore dramatically improve efficiency with the easiest and most flexible process mining solution. Procedure handbooks are the idealized depiction of expected process behavior. Thanks to InVerbis, organizations find out when and how many times business operations go as planned, when they do not and when the unexpected happens. Process owners wi
Crewdle is an innovative video conferencing platform that leverages peer-to-peer technology to provide secure, eco-friendly, and user-friendly virtual communication solutions. By eliminating the need for centralized servers, Crewdle ensures end-to-end encryption, enhancing privacy and reducing the environmental impact associated with traditional server-based video conferencing systems. This approach not only safeguards user data but also significantly decreases energy consumption and carbon emis
Fuse Universal is an AI-driven learning and knowledge platform designed to enhance workforce performance by facilitating continuous learning and collaboration. It combines Learning Management System and Learning Experience Platform capabilities to deliver an intuitive, consumer-grade experience that meets the demands of modern employees. Accessible via desktop and mobile devices, Fuse enables organizations to create a dynamic learning culture that supports daily development and engagement. Key
Cardlytics Measurement uses purchase data to help you understand the true sales impact, both in-store and online, of your marketing campaigns.
Enterpret is an AI-powered customer feedback analytics platform designed to help product and customer experience teams transform unstructured feedback into actionable insights. By centralizing feedback from diverse channels—such as support tickets, social media, surveys, and sales calls—Enterpret enables organizations to make informed decisions that drive product growth and enhance customer satisfaction. Its adaptive AI models are tailored to each business's unique feedback architecture, ensurin
Plotline is a no-code platform that empowers product and marketing teams to create dynamic, personalized in-app experiences without requiring engineering resources or app releases. By integrating seamlessly with existing mobile applications, Plotline enables the deployment of interactive elements such as stories, native embeds, videos, streaks, rewards, and various gamification features. This approach enhances user engagement, accelerates onboarding, and boosts feature adoption, all while mainta
ThreatMapper discovers the threats to your applications in production, across clouds, Kubernetes, serverless, and more. ThreatMapper discovers workloads and infrastructure, measures the topology, scans for vulnerabilities and then prioritises threats based on the nature of the vulnerability, its impact, proximity to the attack surface and ease of exploit. Discover what you need to fix first, to reduce your risk of exploit.
Hypothesis is an AI-enhanced influencer marketing platform that empowers the creator economy by bringing brands, agencies, and creators together. Our platform offers advanced search capabilities and proprietary measurement metrics to create impactful campaigns.