It's been two months since this profile received a new review

Hypothesis Reviews & Product Details

Top-Rated Alternatives

View All Alternatives

Hypothesis Media

CampaignOS in Hypothesis provides users with detailed insights into their ongoing campaign performance.

Users can get detailed reports of their shortlisted creators via DiscoveryOS.

The main dashboard that'll be visible to the users as soon as they login into the platform.

The search results page in DiscoveryOS.

G2 reviews are authentic and verified.

Here's how.

NM

Nishtha M.

Lead Creator Partnerships and community

Small-Business (50 or fewer emp.)

6/3/2025

"like the took to discover a large pool of content creators"

4/5

What do you like best about Hypothesis?

access to a discovery dashboard that allows me to view and track all posts shared by our participating creators. I really like that Review collected by and hosted on G2.com.

What do you dislike about Hypothesis?

it’s not a dislike per se, but I’d really appreciate having more flexibility in the lookalike creators section.

Right now, the options feel a bit limited, I’d love to be able to add more creators manually or have a wider pool of suggested profiles. That way, I can build more nuanced combinations and explore a broader range of fits for each campaign. Review collected by and hosted on G2.com.

What problems is Hypothesis solving and how is that benefiting you?

It gives me access to a wide pool of creators across different markets, which makes targeted outreach and campaign planning much easier. It streamlines the discovery process and helps identify the right voices for specific themes, campaigns or audiences. It also helps me pre plan campaigns. Review collected by and hosted on G2.com.

PB

Poonam B.

Brand Strategist

Small-Business (50 or fewer emp.)

6/1/2025

"Hypothesis is a useful platform for easily accessing and analyzing influencer data."

4.5/5

What do you like best about Hypothesis?

What I like best about Hypothesis is its large pool of influencers and the abundance of data points available for each one. Additionally, the platform is continuously updated, ensuring access to the latest and most relevant information. Review collected by and hosted on G2.com.

What do you dislike about Hypothesis?

It does not suggest influencers region wise and a few languages are also missing. Review collected by and hosted on G2.com.

VA

Vaishali A.

Influencer Marketing manager

Small-Business (50 or fewer emp.)

5/13/2025

"Great tool for influencer discovery"

3.5/5

What do you like best about Hypothesis?

I feel the ease of adding filters as per our search is something that gives me the appropriate results, and that's the best part about the tool. Review collected by and hosted on G2.com.

What do you dislike about Hypothesis?

Nothing. I feel it's a great tool overall, so no specific point to dislike. Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

5/20/2025

"Insightful & easy to use"

5/5

What do you like best about Hypothesis?

The fact that the metrics keep getting updated as per recent activities done by the creator which helps us rely on the tool. It also helps the team to look for ‘lookalike’ creators that prevents loss of time in searching manually for creators in the same genre & category. Review collected by and hosted on G2.com.

What do you dislike about Hypothesis?

Tbh, the hypothesis team is hyper active for any challenges we face, for example, we couldn’t certain metrics of a regional creator, the team ensured the backend was fixed for us & numbers were made available. Review collected by and hosted on G2.com.