Streamforge is part of my day-to-day workflow whenever I need to pull creator examples for a client pitch deck or identify top targets for an earned/paid campaign. As with any tool, the first time you open the platform it can feel like A LOT, especially when there’s so much information on the screen at once. Thankfully, our point of contact, Julie-Anne, was kind enough to sit down with us for an hour and walk through the full feature set; she also shares the latest updates and bug fixes with us on a monthly basis.
It’s fairly straightforward to use the Discovery tab: you select your criteria and creators populate within seconds, which is essential when you work in a fast-paced industry like Influencer Marketing. Over the years, the team have done a great job providing customisation options so we can view the data we actually need, and you can now save those views as a preset to use whenever you open a new tab for a new campaign.
Lists have also had some recent upgrades. Most notably, the reasons for adding someone to a list now show more than one reason if the same creator has been surfaced in different discovery runs. There’s also an info button that shows the discovery criteria used when you added the creator, which is helpful if you’ve forgotten.
We don’t currently utilise the campaign, tracking links, or inbox functionalities. Review collected by and hosted on G2.com.
As for the market rates feature, it still leaves a lot to be desired. I say this because each content niche has its own rate multiplier, along with specific nuances that come up when negotiating pricing with creators based on the ROI for our client. Review collected by and hosted on G2.com.
