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Cardlytics

By Cardlytics

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Cardlytics Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

24 months

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Cardlytics Reviews (10)

Reviews

Cardlytics Reviews (10)

4.4
10 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the product for its ability to provide meaningful insights into consumer behavior, which enhances marketing strategies and improves customer targeting. Many appreciate how it helps in understanding casual customers and optimizing campaigns, although some note that the onboarding process can be confusing and may require time to master.
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Abhineet S.
AS
DevSecOps Engineer II
Small-Business (50 or fewer emp.)
"A diverse lookup into the customers point of view"
What do you like best about Cardlytics?

It increases customer loyalty, bring trust Review collected by and hosted on G2.com.

What do you dislike about Cardlytics?

Some more features needs to be added and addressed Review collected by and hosted on G2.com.

Deepak D.
DD
Digital Marketing - Team Lead
Small-Business (50 or fewer emp.)
"Helps us in targeting right audience for our digital campaigns"
What do you like best about Cardlytics?

Cardlytics helps our team find insights and data for women's fashion wear ad campaigns. Its custom audience segments help us in targeting audiences based on specific purchasing behaviours and demographic criteria Review collected by and hosted on G2.com.

What do you dislike about Cardlytics?

While Cardlytics is good for getting relevant data for specific categories like purchasing behaviours and engage shoppers. But it doesn't have enough data for some other domains like the health sector, sports, etc Review collected by and hosted on G2.com.

Faith C.
FC
Principal of Design Consulting Agency
Small-Business (50 or fewer emp.)
"An innovative platform that delivers through strong ROI and precise targeting."
What do you like best about Cardlytics?

Because Cardlytics has relationships and partnerships with a variety of banks, they are able to provide a perspective on consumer spend that is invaluable. Using this "birds eye view" helps determine the best deals paired with the right consumers when and where they use them. Review collected by and hosted on G2.com.

What do you dislike about Cardlytics?

The oboarding is a little confusing, and it takes a bit of time to really understand how to best use the platform and learn the interface. Review collected by and hosted on G2.com.

Verified User in Restaurants
UR
Mid-Market (51-1000 emp.)
"Cardlytics Review"
What do you like best about Cardlytics?

I loved using Cardlytics when I was a media planner at an ad agency. Having them on my plan really helped with getting the right ROAS for my client. We had them partnered up against other systems and they came out on top. Review collected by and hosted on G2.com.

What do you dislike about Cardlytics?

It was a great platform, I think the only thing that would have been helpful would have been an easier onboarding experience to get to use the platform more effectively. Review collected by and hosted on G2.com.

Christina L.
CL
Marketing Director
Enterprise (> 1000 emp.)
"Great way to access data beyond your loyalty data"
What do you like best about Cardlytics?

We have a wealth of data about our own loyal customers-what we didn't have was data about our casual customers. People who visited once or twice but didn't provide their customer data through our loyalty program. Cardlytics helped us get more information about their purchase behavior and demographics. Review collected by and hosted on G2.com.

What do you dislike about Cardlytics?

Depending on your needs it can be cost prohibitive-plan your budget accordingly. Review collected by and hosted on G2.com.

AM
Software Consultant
Enterprise (> 1000 emp.)
"Go-to tool for all digital marketing needs."
What do you like best about Cardlytics?

It has the Purchase Intelligence Solution. Review collected by and hosted on G2.com.

What do you dislike about Cardlytics?

It can be more user friendly to both business & technical users. Review collected by and hosted on G2.com.

Sagar B.
SB
Solutions Consultant
Mid-Market (51-1000 emp.)
"Insights that guide you to the right spend"
What do you like best about Cardlytics?

We are able to track the user behavior and target them specifically to increase users, transactions and retention on the platform. The insights is what makes the difference. Review collected by and hosted on G2.com.

What do you dislike about Cardlytics?

Nothing as of now. Maybe the support team should improve the SLAs and respond quicker. Also the integrations took some time to get acclimatized with our dashboards. Review collected by and hosted on G2.com.

Yatin G.
YG
Product
Mid-Market (51-1000 emp.)
"Understanding users to increase users :)"
What do you like best about Cardlytics?

THe way we are able to analyse the user behaviour and target them specifically to increase users, transactions, retention on the platform Review collected by and hosted on G2.com.

What do you dislike about Cardlytics?

Integration with our inhouse is slight effort. Confidence on the dashboard is not 100% need better visibility. Review collected by and hosted on G2.com.

Aditya V.
AV
Data Analyst
Mid-Market (51-1000 emp.)
"Improved our marketing efficiency by 30%"
What do you like best about Cardlytics?

Provides meaningful Insights into user journey and target them at the right moment Review collected by and hosted on G2.com.

What do you dislike about Cardlytics?

pricing could be a bit lesser. This could help improve our net profits Review collected by and hosted on G2.com.

Kristine A.
KA
Programmatic Media Specialist
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Saw great results!"
What do you like best about Cardlytics?

It was super helpful to use their data to see where consumers where shopping, and who was spending money with my client or a competitor. Review collected by and hosted on G2.com.

What do you dislike about Cardlytics?

For some clients minimums were a little too high Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

24 months