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Arkreach Reviews & Product Details

Arkreach specializes in online news consumption behaviour data, analyzing user data from 150,000 news sources to enable accurate PR media planning, impact measurement, and journalist assessment. Arkreach's approach focuses on [progressive metrics](https://arkreach.com/2024/02/27/understanding-new-age-progressive-pr-metrics/), tracking readers' online news consumption patterns to inform data-led PR planning and strategies. It offers features such as media list crafting, performance measurement, content optimization, and crisis navigation, suited to the dynamic reader behaviour across 97,200 reader persona segments covering more than 800 million domains in over 50+ languages. Our modules support a range of use cases that lead to efficient PR research, planning, benchmarking, and measurement, making it an invaluable tool for strategic media and brand management. **Media Planning Module**: - Plan custom media outreach lists tailored to the audience's demographic and psychographic traits. - Offers precise outreach with predictive reach at the media category level and detailed journalist information. **Measurement Module**: - Gain insights on earned media (PR) performance related to a brand or topic. - Provides article-level data, including reach, share of voice (SOV), audience persona, sentiment, and more. -**Brand Ark (Compare)**: - Delivers real-time benchmarking for brands or topics. - Facilitates strategic pivots with insights from media and content analysis. **Journalist Assessment Module**: - Identify and secure top journalists for your media category or brand based on the reach of their articles. - Analyze journalists by the popularity (reach) of their content and those delivering a higher Share of Voice (SoV). **PULSE (AI)**: - AI-curated articles based on themes across a brand or sector. - Keeps you updated on evolving trends and measures media interest.

Seller

Arkeach

Languages Supported

English

Product Description

Arkreach specializes in online news consumption behaviour data, analyzing user data from 150,000 news sources to enable accurate PR media planning, impact measurement, and journalist assessment. Arkreach's approach focuses on Progressive Metrics, tracking readers' online news consumption patterns to inform data-led PR planning and strategies. It offers features such as media list crafting, performance measurement, content optimization, and crisis navigation, suited to the dynamic reader behaviour across 97,200 reader persona segments covering more than 800 million domains in over 50+ languages.

Overview by

Neeraj Kumar

Pricing

Pricing provided by Arkreach.

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Arkreach Media

Arkreach Demo - Arkreach's Measurement Module

Gain valuable insights on your PR performance with access to detailed, article-level data including reach, share of voice, audience persona, sentiment, and more, tailored specifically to your brand or topic.

Arkreach Demo - Arkreach's Media Planning Module

Optimize your media outreach with our platform that tailors media lists to your audience's demographic and psychographic traits and provides detailed journalist insights for targeted and effective communication.

Stay ahead with AI-curated articles organized by themes across your brand or sector, enabling you to monitor evolving trends, crises, and gauge media interest effectively.

Arkreach Demo - Arkreach's Contextual Sentiment Feature

Go beyond basic sentiment analysis with AI-enabled contextual sentiment tracking, specifically tailored to your brand, topic, or keywords mentioned within articles.

Enable strategic pivots and optimize your approach with real-time benchmarking and insightful media and content analysis tailored to specific brands or topics.

Arkreach Demo - Arkreach's Journalist Assessment Module

Secure top journalists for your brand or media category by analyzing their content's reach and impact, ensuring those with a higher Share of Voice drive your messaging.

Arkreach Reviews (11)

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Nitesh V.

Mid-Market (51-1000 emp.)

5/12/2024

"A platform that helps PR professionals with data-driven informed decisions"

4.5/5

What do you like best about Arkreach?

- Arkreach helped me analyze media platforms, and audience insights and customize my audience type for planning a targeted campaign with a high likelihood of success

- It assisted my team in planning PR campaigns

- Provides comprehensive analytics that allows you to track key metrics like media mentions, brand sentiment, and social media engagement. This data gives you valuable insights to refine your strategies and demonstrate the impact of your PR efforts

- The team at Arkreach listens to your feedback and accommodates relevant suggestions with proper implementation Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

- As with any powerful tool, there's a learning curve associated with Arkreach. However, the platform offers resources and support to help you get up and running quickly

- Arkreach excels in analyzing online media coverage and audience insights. It is not as comprehensive for monitoring traditional media channels like print or broadcast Review collected by and hosted on G2.com.

Vishal S.

Vice President

Public Relations and Communications

Mid-Market (51-1000 emp.)

5/3/2024

"Most advanced progressive metrics and data science backed modules for PR"

4.5/5

What do you like best about Arkreach?

- Supported by data science and AI.

- Based on progressive metrics.

- Strong focus on news readers' behavioral data for insights rather than using proxy metrics.

- Best use of contextual sentiment analysis on article coverage. Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

Great UI but some of the navigation can be improved. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications

Mid-Market (51-1000 emp.)

5/5/2024

"It has gamechanging potential for PR"

5/5

What do you like best about Arkreach?

Using behavioral data from news consumption, this tool provides PR teams with valuable metrics for tracking and analyzing online reader engagement.

The measurement module's metrics are impressive, with a standout feature being the intuitive pop-ups on graphs, allowing for in-depth analysis.

Really appreciate the media analysis tab and Pulse feature for their effective use of AI analysis in evaluating PR coverage. Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

Chat bot could be better. I think since it's a new platform there is always room to grow. Review collected by and hosted on G2.com.

Vaibhav S.

Mid-Market (51-1000 emp.)

5/2/2024

"Best use of Progressive metrics and intuitive UI"

4.5/5

What do you like best about Arkreach?

Their UI ios excellent. It is easy to go from one module to the other.

The state-of-the-art Progressive metrics which are based on News Consumption behavioral data are an eye opener.

I don't find anyone else has used data science on comms/PR as Arkreach does Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

Some of the dashboards take time to load Review collected by and hosted on G2.com.

Neeraj K.

Small-Business (50 or fewer emp.)

5/7/2024

"Bang on bata backed insights with no fluff"

5/5

What do you like best about Arkreach?

Arkreach provides you with detailed insights about the campaigns. Its easy to setup the monitoring and measurement dashbaords. Media lists are also a unique feature they provide. Their audience first approach is first in the industry and is very valuable feature when gathering insights. Also, in case you you are stuck, they have an amazing support team. Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

There is nothing that I do not like about Arkreach currently Review collected by and hosted on G2.com.

Verified User in Consumer Electronics

Mid-Market (51-1000 emp.)

5/2/2024

"Brilliant experience with Arkreach"

4.5/5

What do you like best about Arkreach?

Ever since we've incorporated Arkreach into our operations, from our initial start-of-year media planning to measuring results for specific campaigns or overall results for specific time periods, the platform has consistently delivered the highest level of accuracy in the industry. This is what distinguishes it from the competition and makes it an invaluable asset for my agency, MSLGroup. With these positives, I hope to leverage it for quite the time to come. Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

The user interface though decent, can be improved further. No other complaints as such. Review collected by and hosted on G2.com.

Himel S.

Mid-Market (51-1000 emp.)

5/3/2024

"Helped me out of a jam once"

4.5/5

What do you like best about Arkreach?

It's ease of use, its intuitive UI, and its deep understanding of the PR industry. Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

It has some glitches sometimes which is understandable at this stage of development. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications

Mid-Market (51-1000 emp.)

5/2/2024

"Great tool for measurement!"

4/5

What do you like best about Arkreach?

It gives a comprehensive analysis of the coverage, helps with guaging measurement and is especially helpuful to measure coverage for campaigns Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

Not all publications are accessable and sometimes the lists take too long to load Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

5/2/2024

"best use fo Ai for PR planning and insights"

5/5

What do you like best about Arkreach?

AI led modules, especailly the measurement module.

The progressive metrics like article reach, Audience persona of engaged coverage were really cool. Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

only coverage data can be downloaded. I would want the graphs to also become downloadable. Takign snapshots for now Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications

Mid-Market (51-1000 emp.)

5/2/2024

"Innovative PR Measurement Tool"

4/5

What do you like best about Arkreach?

Allows us to plan PR with the planning capabilities digital marketing has enjoyed all these years. Data based media planning and consequently outreach to maximize ROI and relevance of PR tactics Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

Complicated queries take some time to throw responses Review collected by and hosted on G2.com.